Marketing Freed – Détails, épisodes et analyse

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Marketing Freed

Marketing Freed

David Richter

Business & Entrepreneuriat
Business & Entrepreneuriat
Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 31

Captivate
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field. Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business. Subscribe today on your favourite podcast platform. Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.
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  • 🇨🇦 Canada - marketing

    04/04/2025
    #54

  • 🇬🇧 Grande Bretagne - marketing

    12/11/2024
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How To Get Your Press Release Noticed - With Natalie Sutton

Épisode 30

jeudi 26 septembre 2024 • Durée 24:45

As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled.

Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance  PR and fractional communications leader, to discuss how businesses can achieve cut-through with the press.

In this episode, we discuss:

  • In this episode, we delve into the art of gaining press coverage for your business. Our guest, Natalie Sutton, a seasoned freelance PR and fractional communications leader, shares her insights on how businesses can effectively engage with the media. Natalie brings over 30 years of experience in communications, having worked with global technology firms and started, scaled and sold her own PR agency.  
  • The scale of the challenge to get noticed by journalists and a benchmark for how many pitches a journalist is likely to respond to 
  • What to start with
  • How to measure success
  • How to tailor your pitch
  • The seven fundamental story arcs that can make your pitch 22 times more memorable
  • How you can combine PR with other channels for greater impact 
  • How you can get even more value out of a successful pitch with shareable content
  • The basics of good media relations

CONNECT


LISTEN


Finding Stories In Data For Promotion And Defense - With Alex Waddington

Épisode 29

jeudi 19 septembre 2024 • Durée 31:27

There has never been so much data floating around and accessible to the public, and with AI, the ability for anyone to analyse this data and make sense of it has never been easier.

Along with the opportunity for organisations to use data as part of their own promotional activity, there’s also the challenge of the data uncovering other stories which, perhaps organisations would prefer if the public didn’t know about. 

To help us navigate all of this I’m joined by Alex Waddington, founder of Whetstone Communications, a consultancy that helps communicators do more with their data. 

In this episode, we discuss:

  • What data journalism is
  • Where you can find useful sources of data
  • Tools you can use to analyse the data and uncover stories
  • How to pre-empt and defend against negative stories burried in your data

CONNECT



BOOK



LISTEN


Standing Out in the Herd. Strategies for Differentiating Your Marketing Agency

Épisode 20

jeudi 11 juillet 2024 • Durée 29:17

Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else?  The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselves. 

In this episode, I’m joined by Seb Mackay, co-founder of Soba Private Label, a boutique agency that helps marketing agencies stand out and make their competition irrelevant.

In this episode, we discuss:

  • The importance of having a clear and unique position to stand out 
  • Why it’s better to be a stallion than a zebra 
  • The power of specialising
  • The results of Soba’s Pay-What-You-Want Experiment and what Seb learned from it

CONNECT



LISTEN


Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles

Épisode 19

jeudi 4 juillet 2024 • Durée 25:56

In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..

In this episode, we discuss:

  • The importance of a big idea for a campaign
  • What crucial information should be included in the brief
  • Why your campaign needs to be disruptive

CONNECT



LISTEN


Mastering Simplicity In Your Proposition

Épisode 18

jeudi 27 juin 2024 • Durée 34:51

In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions.

In this episode, we discuss:

  • The importance of simplicity
  • The Double Diamond Design Framework
  • Techniques for gathering diverse viewpoints 
  • Breaditation

CONNECT



LISTEN


How To Stop Self-Silencing and Amplify Your Impact: A Conversation with Fifi Mason

Épisode 17

jeudi 20 juin 2024 • Durée 34:12

In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing.

Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop self-silencing, express yourself and make an impact.

In this episode, we discuss:

  • What is self-silencing
  • The five core reasons why you might be self-silencing
  • Strategies and techniques you can use to overcome self-silencing

CONNECT


LISTEN


The Good, The Bad, and The BS in Marketing - A Candid Chat With Sabrina Chevannes

Épisode 16

jeudi 13 juin 2024 • Durée 36:55

When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap. 

Turns out I’m not alone in that belief, in fact a lot of people running agencies believe that too. Including Sabrina Chevannes, Founder of Complex Creative, the no-bullshit agency. And in this episode Sabrina and I chat through some of the flaws of the agency model, how to sniff out bs, and what you should be doing to make sure a relationship with an agency or a freelancer is a success.

In this episode, we discuss:

  • Some of the flaws inherent in the agency model.
  • How businesses can avoid falling victim to flashy but ineffective agencies
  • Strategies you can use to establish clear, results-driven relationships with an agency or freelancer
  • The benefits of full-service vs niche when it comes to agencies

CONNECT





LISTEN


From Confused to Conversions: Mastering UX with John Millist

Épisode 15

jeudi 6 juin 2024 • Durée 26:24

In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant.

We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions.

The conversation also covers practical aspects of UX work, including the art of getting genuine feedback from users and a straightforward UX process centred around research, design, and testing.

In this episode, we discuss:

  • What UX is and isn’t
  • The importance of understanding your audience
  • A process to follow to continually improve your UX
  • How to recruit users
  • Tools to use to gather data and feedback on the user journey
  • How to ask questions that gain the most valuable insights

CONNECT



LISTEN


Deezer: https://www.deezer.com/en/show/1000659902

Remembering The First P - Why Marketing Needs to Be Involved In New Product Development, with Lauren Fisher

Épisode 14

jeudi 30 mai 2024 • Durée 25:52

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important. 

In this episode of Marketing Freed,  product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product development, along with some tips from Lauren to make sure you end up with something your customers actually want to buy.


In this episode, we discuss:

  • How marketing can build strong connections with product development teams.
  • How to gain insights from consumers 
  • What factors you should prioritise new product development ideas on


CONNECT

Lauren Fisher on LinkedIn https://www.linkedin.com/in/lauren-fisher-69553837/ or Lauren’s website: https://productmarketingpeople.com/ 


David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  



LISTEN



Actionable Social Media Audits, with Fiona O’Donoghue

Épisode 13

jeudi 23 mai 2024 • Durée 34:57

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different.

In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy.

In this episode, we discuss:

  • What a social media audit should include.
  • The key metrics to analyse.
  • Which social profiles you should analyse beyond your own brand’s.
  • How frequently you should run a social media audit.
  • Competitive analysis can provide inspiration and insight into what works well in your industry and beyond.
  • The importance of integrating social media efforts into the broader marketing strategy for a cohesive user experience.

CONNECT

Fiona O’Donoghue on LinkedIn:https://www.linkedin.com/in/fiona-odonoghue/ Instagram: https://www.instagram.com/attentionseeker_social/ or Fiona’s website: https://attention-seeker.com/


David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk


LISTEN

  • Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
  • YouTube: https://www.youtube.com/@MarketingFreedPodcast
  • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
  • Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
  • PlayerFM: https://player.fm/series/series-3552796
  • Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
  • Deezer: https://www.deezer.com/en/show/1000659902

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