Explorez tous les épisodes du podcast Marketing for Health & Wellness Professionals: Elevate Your Practice
| Titre | Date | Durée | |
|---|---|---|---|
| Optimize for AI Search: You Still Need SEO in 2026 | 12 Mar 2026 | 00:13:21 | |
[Episode 256] If you ran last week’s AI prompts and didn’t love what you saw, this episode explains why. AI isn’t replacing SEO—it’s built on it. And if your website messaging is vague, AI (and potential clients) won’t understand who you help, what you do, or when to recommend you. In this episode, I walk through the foundational SEO elements that help both search engines and AI tools categorize and recommend your practice. In this episode, you'll learn:
If you want help tightening your messaging and making sure your SEO foundations are solid, my 90-Minute Refresh is designed for exactly this. Check the show notes to request a free website review and see what needs updating. --------------------------------------- ai website optimization, website messaging, website seo, homepage seo tips, private practice marketing, holistic health marketing, how to optimize for ai search, how to show up on chatgpt, ai optimization --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimize for AI Search: Does Your Practice Show Up on ChatGPT? | 05 Mar 2026 | 00:14:35 | |
[Episode 255] AI search is changing how people find health practitioners—but that doesn’t mean you need to start over. In this episode, I walk you through three simple prompts you can run in ChatGPT or Claude to see if your practice is showing up, what information AI is pulling, and where you may need to tighten your SEO and messaging. In this episode, you'll learn:
If you run these prompts and realize your visibility or messaging needs work, my 90-Minute Refresh is designed exactly for this. Check the show notes to request a free website review and see what your next best step is. --------------------------------------- ai search optimization, chatgpt visibility, website seo, chiropractor website, naturopath website, local business marketing, aeo strategy, private practice growth, holistic health marketing, how to optimize for ai search --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| My Healthcare Website Predictions for 2026 | 11 Dec 2025 | 00:13:32 | |
[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility. In this episode, you'll learn:
Is your website ready for how people will search, choose, and book care in 2026? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what needs updating. ----- website design trends, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, functional medicine website, holistic practice marketing, seo for wellness, healthcare blogging strategy, accessible website design, private practice growth --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Taking a Subtractive Approach to Business with Ashley Gartland | 24 Feb 2022 | 00:34:55 | |
As a business owner, it’s easy to get overwhelmed thinking that you have to keep doing more and more in order to keep up with everyone you see online. But as a business owner, wife, and mom, I’ve found that constantly adding more isn’t effective for me or my business, which is why I’m so excited to have Ashley Gartland back on the show to talk about taking a subtractive approach to business. We talk about why so many of us have the tendency to keep adding more and why the subtractive approach is different. Ashley shares the key areas where you can apply this to your business and what it can make possible for you as a business owner. We also talk about how to know if this is the right approach for you and your business. Topics Discussed:
Connect with Ashley: Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business, and finding ways to do less, better - and not so her clients can grow faster and be more productive but rather so they can live more rich, fulfilling lives. Ashley is also the host of the Better Than Big podcast, where she talks with small business owners about the strategies, shifts and solutions that have helped them create more time freedom and flexibility in their own businesses. Ashley runs her sustainable coaching practice in 25 hours (or less) a week, leaving her plenty of time to enjoy what's most important to her including long trail runs, good books and lots of family time. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Using LinkedIn to Generate Leads and Sales with Alia Khatib | 17 Feb 2022 | 00:39:43 | |
LinkedIn is growing in popularity in the online entrepreneurial space because it can make a huge impact on your business, but it still isn’t as understood as other social media platforms. Alia joins me today to talk about using LinkedIn for business, including how it compares to other platforms, what you need to start generating leads and creating a sales funnel and building genuine relationships with potential clients. She also shares the common mistakes that she sees business owners making when using LinkedIn to grow their business and generate sales. Topics Discussed:
Connect with Alia: Alia Khatib is a LinkedIn and Marketing Consultant for high-achieving online coaches and service providers passionate about transforming lives and making an impact. She’s spent over 12 years in the business and marketing world and now applies that expertise to help her clients create tailored action plans and systems so they can make giant strides forward from the simplest steps. She’s with them every step of the way because nothing excites her more than seeing their businesses flow with clients that light them up. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Growing Your Audience Organically with Pinterest | 10 Feb 2022 | 00:33:03 | |
Pinterest can be frustrating for many entrepreneurs because we know that it can lead to traffic and sales, but it’s very different from other social media platforms. Today Mackenzie Armstrong joins me today to talk about growing your audience organically with Pinterest. We talk about using Pinterest for business, setting up your profile, and what you should be pinning. We also talk about the difference in how brick and mortar stores and online stores should use Pinterest strategically, as well as the best tools available. Topics Discussed:
Resources Discussed: Connect with Mackenzie: Mackenzie Armstrong is the owner of Armstrong Virtual Solutions where she empowers podcasters to populate their courses using Pinterest. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Automating and Systematizing Your Business with Rebecca Kay | 03 Feb 2022 | 00:35:56 | |
Effective businesses have effective systems in place to help them grow, but how do you know where to start? Today I’m joined by Rebecca Kay to talk all about automating and systematizing your business. We start by talking about letting go of trying to do everything yourself and then Rebecca shares where you should start when creating systems and automations. She shares her favorite tools, the difference between automating and delegating (and when to do each), and common mistakes she sees business owners making. Topics Discussed:
Resources Discussed: Connect with Rebecca: Rebecca is a Systems & Automations expert who is passionate about helping other female entrepreneurs scale their revenues and burnout-proof their businesses. Rebecca has helped women around the world organize & automate their businesses, enabling them to be ahead of their growth curve, focus on CEO-level activities and create more white space for them to thrive without sacrificing the things that matter the most to them. Rebecca, a mom of 3 including twins, runs her online business alongside her high-pressure corporate job in the largest global audit firm. Rebecca leverages off her corporate experience in the systems she uses to manage her client portfolios and the team she leans on to get things done effectively. Rebecca has built two online businesses while working full-time and attributes these achievements to the systems and team that have helped her run her businesses on a limited time schedule. She is a self-proclaimed spreadsheet nerd and loves any tech tool that will give her one less manual thing to do. With everything you will learn from Rebecca’s methods, you'll finally be able to say goodbye to burnout for good, take guilt-free weekends off your business, and step into the CEO role that is rightfully yours! --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Scaling Your Offer & Building Relationships with Human Connection with Sara Vartanian | 27 Jan 2022 | 00:36:11 | |
In an online space where so much is automated, it’s important not to forget the importance of human connection and relationships as you scale your offer. Today I’m joined by Sara Vartanian to talk about what human connection means and how we can use it as online business owners. We also discuss how you can automate without losing connection by weaving it through our businesses. Sara also shares opportunities to connect with our dream clients or customers that many entrepreneurs miss. Topics Discussed:
Resources Discussed: Connect with Sara: Sara Vartanian is a launch copywriter and strategist who helps people-focused business owners tune into the words that make the people they love to serve, feel seen, and heard so they can foster genuine connections and make more sales. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Writing Your Course Launch Copy with Kim DeGracia | 20 Jan 2022 | 00:28:40 | |
Launching a course is a huge task filled with to-do list items, including writing copy for all the pieces, which can be really intimidating for business owners. Kim is here to help us focus on what’s important when writing your launch copy, including the process she leads clients through and specific tips for writing your sales page and email sequence. We also talk about when you should consider hiring a copywriter to help you and mistakes business owners frequently make when it comes to launching. Topics Discussed:
Connect with Kim: Kim is a launch copywriter and strategist who loves sharing copy and strategy tips to help coaches and experts build authentic connections with their audience and have feel-good, profitable launches. Before founding Copy with Kim, she was a PhD scientist working in corporate. Her science background gave her the tools she needs to ask questions and gather data to craft custom strategies for her clients that turn their leads into paid customers. You'll find Kim with her hair pulled back when it's "go time" writing and strategizing. She's fueled by bubble tea and plant-based foods, a firecracker at her CrossFit classes, and a strong believer that education is a basic human right for all. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Juggling Entrepreneurship and Motherhood | 13 Jan 2022 | 00:22:44 | |
When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also being a mom and working a full-time job. She shares how her business has evolved with her life, why she decided to offer a VIP Day service instead of retainers, and her best advice for busy moms who want to start their own business. Topics Discussed:
Resources Discussed: Anxious for Nothing by John MacArthur Connect with Lanisha: Lanisha is the Founder of B.E. Crowned, Virtual Assistant support Services. Lanisha is a registered nurse of over 10 years, a virtual assistant, and a certified Dubsado Specialist. In her free time, she spends time with her 3 girls and her husband. Lanisha is passionate about providing expert support to the entrepreneurs who inspire her: those who are working hard and passionate about their business. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Attracting New Customers with Blog Content | 06 Jan 2022 | 00:24:25 | |
Today I’m joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it’s still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to sell products or services and the strategic way she points people to her opt-ins from her blog and website. Topics Discussed:
Resources Discussed: Connect with Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Communicating Your Value with a Simple Website | 07 Oct 2021 | 00:26:34 | |
As your business grows and you’re ready to raise your prices, launch a new service, or start a podcast or course, your website needs to reflect the value of what you do. You have the expertise, but you need a website that clearly communicates that to your dream clients. Today I’m going to share why I believe that a simple website is the best choice for many business owners. I’ll also help you create a design that speaks to your value. Learn about the four pages your website needs and the key elements you can’t forget in order to get your dream clients to take action. Topics Discussed:
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Turning Your Signature Service into a Course with Mariana Peña | 30 Sep 2021 | 00:43:49 | |
I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have ready before creating a course and the steps to go from service to course. She also shares about the difference in your visibility efforts when promoting a course and common mistakes she sees business owners make. Topics Discussed:
Connect with Mariana: Instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Optimizing Your Google Business Profile for Local SEO w/ Jona Hysa | 04 Dec 2025 | 00:25:01 | |
[Episode 245] Your Google Business Profile is one of the most overlooked SEO tools for local practices. In this episode, Jona Hysa and I break down how to optimize your profile so the right people can actually find you—and trust you. In this episode, you'll learn:
When was the last time you checked your Google Business Profile? If you’re not sure it’s helping—or it’s been sitting untouched—come connect with me on Instagram @lemonandthesea or review the full show notes. ----- google business profile, local seo strategy, wellness local seo, therapist local seo, chiropractor local seo, naturopath local seo, acupuncturist local seo, healthcare local marketing, seo for practices, google maps visibility, ai search seo, private practice seo --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Gifting Strategically to Boost Referrals & Sales with Stephanie Lee | 23 Sep 2021 | 00:50:42 | |
In this episode, Stephanie helps us to use gifting strategically to create a great client experience. We talk about the key features of great gifts, when you should send them, and how you can create a system to make gifting automatic. She shares how you can use gifting to increase referrals and sales, as well as the people that we should send gifts to who are not clients. We also talk about the mistakes people make when it comes to gifting in their business. Topics Discussed:
Connect with Stephanie: Stephanie is a business gifting strategist and founder of TheGiftConnection.co. She helps service-based businesses generate nonstop referrals and revenue-boosting partnerships through her heartfelt strategic gifting system. This system sets business owners free from the pressure of sales and marketing and unleashes a 24/7 sales force and PR team that works on their behalf. Through her work, Stephanie has discovered that you're only one gift away from your next game-changing business connection. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Repurposing Your Podcast Episodes to Create More Content with Rosa Sarmento | 16 Sep 2021 | 00:28:00 | |
I’m excited to cover this topic, not only for podcasters, but for all business owners. Rosa shares the importance of repurposing your content and which types of content you can use for this strategy. She also talks about taking advantage of the new platforms that are becoming popular, mistakes people make when repurposing content, and her favorite tools for repurposing and sharing content. Whether you’re a podcast host, podcast guest, or you create your primary content in another way, this episode can help you create more content in less time. Topics Discussed:
Resources Discussed: Connect with Rosa: Rosa Sarmento is a podcast manager, content creator, and founder of Ideablossoms. She used to be a fashion buyer in Brazil, her home country but has been working online for over 2 years. Ideablossoms is an innovative agency that makes podcasting simple and frees up capacity for busy female coaches and course creators. Services range from podcast launch, audio editing, podcast management, content repurposing, and social media management - including reels, and IGTV videos. Her team thrives and excels at making engaging content that keeps their client’s listeners coming back. Rosa is a traveler, an adventurer, and an ex-pat. She lived in Chile and Vietnam for a couple of years each and is heading to Mexico next. She absolutely LOVES the mobility and freedom this work gives her. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Preparing Your Finances to Hire in Your Business with Nadia Anderson | 09 Sep 2021 | 00:46:55 | |
I’m so thrilled to have Nadia back on the show, this time to talk about preparing to hire in your business. We start by covering how you can know it’s the right time to hire and the steps you need to take before bringing someone into your business. Nadia talks about budgeting for future hires and choosing between a contractor and an employee. We also discuss how you can evaluate if an employee is giving you a good return on your investment and the mistakes she sees people make when it comes to finances and hiring. Topics Discussed:
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Connect with Nadia: Born, raised, rooted, and rising in Richmond, Virginia, Nadia S. Anderson is a believer, a connector, and a dreamer. A proud graduate of Richmond Community High School and the McIntire School of Commerce at the University of Virginia, Nadia is an accounting expert, certified public accountant, and certified wedding and event planner with twenty years of experience. She enjoys sharing her smarts, giving practical advice to boost confidence with money matters, and inspiring others to choose a life they love. A serial entrepreneur, Nadia supports small business owners and non-profit organizations through The Anderson Accounting Group. She combines creativity with her business experience to delight and inspire clients and guests of Virginia Grace, an event management company that will reopen in 2022. Later this summer, she’ll launch Lavender Hill, a co-working space that seeks to be an oasis of ease and enjoyment for entrepreneurs. In all her efforts Nadia seeks to protect her peace and promote the value of rest and play in the rhythm of productivity. She’s currently imagining a resource to help you stress less and chase joy, and byblackrichmond.com, an initiative designed to close the racial wealth gap by cultivating Black excellence. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Choosing the Right Instagram Photos to Improve Engagement with Amy Eaton | 02 Sep 2021 | 00:44:04 | |
I’m excited to chat with Amy Eaton today. She explains why the photos we choose to share on Instagram are important for increasing engagement and the types of photos our clients really want to see. We also talk about using Instagram to build relationships and the importance of having a consistent style. Amy shares her recommendations for finding photos and tips for DIYing some of your own. Topics Discussed:
Resources Discussed: Connect with Amy: Amy is a product and brand photographer turned educator and teaches creative entrepreneurs how to take gorgeous photos for their own businesses. Through her online courses, blog, and YouTube channel, Amy shares the "how-to" of brand and product photography in a simple and uncomplicated way so her students can learn quickly and effectively. She also hosts her own podcast, Bold Company, where she chats with other creative entrepreneurs candidly about their business journeys. Amy is a champion for creative business owners and is a strong advocate for creatives making a profitable income with their craft. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Building an Engaged Email List with a Quiz with Esai Arasi | 26 Aug 2021 | 01:01:53 | |
Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right people into your funnels. Topics Discussed:
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Connect with Esai: Esai was an experiential learning specialist who spent 12 years researching and creating frameworks for helping people change their behavior. Since 2016, she has been using her expertise in helping introverted copywriters create and sell productized services, courses, and high-touch masterminds. One of the ways she does that is by creating Quiz Funnels that build highly engaged, and qualified email subscribers. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Getting Started with VIP Days in Your Service-Based Business with Jordan Gill | 19 Aug 2021 | 00:39:55 | |
I’m so excited to be interviewing Jordan Gill of Systems Saved Me all about getting started with VIP days in your service-based business. Whether you’ve heard of VIP days but don’t know if they are right for you, or you’ve never heard of them at all, this episode is for you. We’re going to be covering exactly what VIP days are, who should consider a VIP day service in their business, and the types of VIP days you might offer. We also talk about tech, marketing, and mistakes to avoid. Topics Discussed:
Resources Discussed: Connect with Jordan: Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Creating a Financial Plan for Your Business with Keina Newell | 12 Aug 2021 | 00:40:37 | |
Finances are a topic that many entrepreneurs shy away from, even though they know it’s crucial for their business to succeed, which I why I’m so excited to talk with Kenia Newell of Wealth Over Now about creating a financial plan for your business. We talk about prioritizing what’s important in your finances and why you need to have money goals. Keina shares what a financial plan is, why it’s important, and the most important pieces you need to include. She also gives us tips to help determine your business budget, creating an emergency fund, and evaluating your financial plan as your business grows. We wrap up with a discussion about how business finances affect personal finances and the mistakes she sees business owners making when creating and implementing a financial plan. Topics Discussed:
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Connect with Keina: Keina Newell is the founder of Wealth Over Now, where she works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves, and stress less about money. She is passionate about her work and finds no greater satisfaction than helping her clients start managing their money with joy because they’ve learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety. When she is not coaching, Keina is spending quality time with friends and family and encouraging herself to workout! To learn more about Keina head over to Wealth Over Now and explore her tips to manage your money well. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Creating an Evergreen Webinar Funnel with Angela Tan | 05 Aug 2021 | 00:33:11 | |
I’m excited to cover webinar funnels with Angela today. We start by talking about what an evergreen funnel is and how it works. Angela teaches us why webinar funnels can be so impactful for business owners and what we need to have in place before creating one. She shares the steps we need to take when creating a webinar funnel and her favorite tools. We also discuss how you can make sure your funnel is converting and the mistakes Angela sees people make when creating evergreen webinar funnels. Topics Discussed:
Resources Discussed: Connect with Angela: Angela is the founder of The Systems Rx and she currently resides in Tampa, Fl. As a tech and automation specialist, she has supported online coaches and course creators with the tech and automation buildout and maintenance for multiple 6 and 7 figure evergreen funnels. When she’s not working on funnels, you can find her watching her favorite TV shows on repeat, eating Häagen-Dazs ice cream, or singing along to Whitney Houston hits. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Designing an Accessible Online Course with Brandi Good | 29 Jul 2021 | 00:48:42 | |
I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students and business owners. You’ll learn what you need to include to make video lessons accessible and how to set up your course so it’s easy for students to find the information they need. Brandi also talks about alternate formats of lessons to help students and the types of supplemental materials that don’t actually help your students. Topics Discussed:
Resources Discussed: Connect with Brandi: Brandi Good is a systems specialist and tech integrator supporting businesses that need to spend less time on frustrating tech work and more time on generating revenue. With caregiving responsibilities that require an online business that runs without her, Brandi knows you need to #SystematizeYourBiz to be successful and aims to help businesses create streamlined systems and automations. Brandi lives in Saskatchewan, Canada with her husband and furbaby, and is obsessed with automation, morning coffee, and Star Wars. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Creating an Email Welcome Sequence that Converts with Allison Carpio | 22 Jul 2021 | 00:32:57 | |
Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way. Topics Discussed:
Resources Discussed: Connect with Allison: Allison Carpio is the author of "Shut Up and Take My Money!" and email copywriting coach. She believes anyone can show up authentically in their copy--and write copy that connects + converts without the bro or boss babe oppression and manipulation. She hosts group intensives where you cook up your "Be Our Guest" Welcome Sequence for new opt-ins in one day! --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| How Website Design Impacts SEO for Health Practices | 27 Nov 2025 | 00:18:09 | |
[Episode 244] SEO isn’t just about keywords — your website design plays a huge role in how (and if) you show up on Google. In this episode, I break down how design choices impact SEO and what your website should be doing behind the scenes. In this episode, you'll learn:
Does your website look good but struggle to bring in traffic or clients? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might be missing. ----- website design seo, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare website design, seo friendly websites, private practice seo, accessibility web design, local seo basics, google search optimization, one week website design --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Using a CRM to Elevate Your Client Experience with Kelli Esquilin | 15 Jul 2021 | 00:30:30 | |
In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. We also discuss how using a CRM will allow you to elevate your client’s experience working with you, how we can use guides in our process, and the importance of keeping clients up-to-date on our progress. Kelli also shares about off-boarding clients and he tips for delighting clients while using a CRM. Topics Discussed:
Resources Discussed: Connect with Kelli Esquilin: As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. This took her away from what she loved doing - designing and wowing her clients with stellar service. So Kelli traveled down the long road of spending lots of money on classes on designing amazing websites, communicating with clients, and how to streamline a process. Once her systems were in place, she kept getting comments from fellow designers and other business owners on how pristine and organized her process was and that’s how Kay + Co. Studio was born. Their signature done-for-you VIP Workdays will result in newfound confidence as their clients (you) take the reins of their (your) business in as little as 6 hours. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Finding Your Brand Voice for Your Website Copy with Erika Holmes | 08 Jul 2021 | 00:36:41 | |
Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected places you can add personality to your website. Topics Discussed:
Connect with Erika: Erika Holmes is a copywriting expert who helps entrepreneurs find the sweet spot between clarity and personality in their marketing message. She writes website and email copy that makes people say, “DAYUM, I need to hire her!” Through her work with big and small brands alike, she’s seen firsthand that putting personality in your copy is the fastest, best way to attract dream clients. In addition to online entrepreneurs and personal brands, Erika’s list of clients includes eBay, StubHub and Levi’s, and many more. She’s on a mission to show her kids and other aspiring entrepreneurs that they can make a damn good living doing what they love — even with an English degree. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Making Diversity and Inclusivity an Intentional Part of Your Business with Rhodesia Jackson | 01 Jul 2021 | 00:40:13 | |
I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and using inclusive language. We talk about how to apologize when we make mistakes and why making your personal values part of your business and online presence is the best way to authentically make diversity and inclusivity important to you and show that to the world. Topics Discussed:
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Connect with Rhodesia: Rhodesia Jackson is a branding and web designer living in Boston, MA with her wife and furry feline son. While spending 8 years working as a graphic designer and marketing manager for large companies, she quickly became aware of the lack of diversity and inclusion in the corporate world. After going through some eye-opening experiences in her personal life, she realized that life is too short to continue to contribute to the success of businesses with values that didn’t align with her own. In 2018, she took the leap to start her own design business. She now spends her time working with feminist business owners to create brands and websites that help their mission and values shine through.
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Designing and Implementing an SEO Strategy for Your Website with Samantha Mabe | 24 Jun 2021 | 00:31:35 | |
Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the best way to write content that is SEO friendly and the ranking factors you need to consider outside of keywords. Topics Discussed:
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--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Leveraging the Power of Hashtags to Grow Your Instagram with Ellen Yin | 17 Jun 2021 | 00:23:47 | |
I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we should think about hashtags for Instagram and why they can be so effective for people with smaller audiences. We also talk about the top three hashtag mistakes that business owners make so that we can create an effective strategy for our businesses. Topics Discussed:
Resources Discussed: Connect with Ellen: Ellen Yin is the founder of Cubicle to CEO, an online membership helping coaches & service providers make their first $10K month. The name reflects her own journey of profitably bootstrapping her business from a $300 project to 7 figures in revenue in just 3 years, as a first-generation Asian American entrepreneur. She has been featured on the TODAY show with Hoda & Jenna and contributed insights to publications like Yahoo! Finance, MSN, Databird Business Journal, Thrive Global, HerMoney, and BlogHer. Through her results-driven online courses + services, Ellen has served over 7,000 students and clients, ranging from startups to Fortune 500 companies. Ellen is also the host of the award-winning Cubicle to CEO Podcast, which peaked in multiple countries' Top 50 business podcast charts and has been downloaded in over 100 countries worldwide. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Creating a Client Onboarding Framework with Brittany Dixon | 10 Jun 2021 | 00:35:52 | |
In this episode, I’m talking with Brittany Dixon about creating a client on-boarding framework. Brittany is going to walk us step-by-step through her R.O.A.D. to Scalability framework and how we can apply it to creating, automating, and maintaining the on-boarding part of our business. We talk about why on-boarding is essential, the processes you need to create, and choosing the right tools to help you automate without losing your personal touch with your clients. Topics Discussed:
Resources Discussed: Connect with Brittany: Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist and Productivity Coach. She helps digital marketing professionals Work Smarter, not Harder to book more clients and impact more businesses! She specializes in helping her clients organize the day to day of the business. Business owners didn't start a business to run a business, but operations are essential to growth. She helps to document and refine their business processes & infrastructure to allow the business to run more efficiently and grow! Efficiency = Scalability! A mother of Twin girls Kenna and Layla, Brittany started her Entrepreneurial journey in October 2015 when she started her Professional Organizing business Clutter Control. She then ventured into the online business world in March 2017 and Brittany & Co was born. Prior to starting her businesses, Brittany spent 12 years in Customer Service, Event Planning, and Hospitality. Learn more at www.processforprofit.co/about
--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Creating a Social Media Plan that Attracts and Converts Your Dream Clients with Andréa Jones | 03 Jun 2021 | 00:45:23 | |
I am talking with Andréa Jones about creating a social media plan that attracts and converts your dream clients. Today Andréa is going to share with us about the biggest struggle she sees business owners having on social media and the foundation that you need to have in place if you want to bring in clients from your social media platforms. We also talk about the five content pillars that you need to be sharing and she gets into some details about each to really help you share your work and engage with people on social. Topics Discussed:
Resources Discussed: Connect with Andréa: Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Pitching the Right Podcasts and Impacting Your Business Growth through Visibility with Mai-Kee Tsang | 27 May 2021 | 00:47:23 | |
I’m talking with Mai-kee Tsang about pitching the right podcasts and impacting your business growth through visibility. Mai-kee shares with us the importance of creating a sustainable visibility strategy that is authentic to your personality, your values, and your business. We also discuss who could successfully use podcast guesting as a visibility strategy and what you need to have in place before pitching. Mai-kee shares her tips for pitching podcasts, following up, and building a relationship with podcast hosts. Topics Discussed:
Resources Discussed: Connect with Mai-kee: Mai-kee Tsang is the Founder of the Sustainable Visibility™ Movement, Podcast Guesting Strategist & Host of the Quiet Rebels Podcast. She helps underestimated women in business feel safe in the spotlight, so they can grow their impact-fueled businesses on their terms for the long haul. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Season 3 Trailer | 04 May 2021 | 00:01:45 | |
I'm so excited to announce that I'm (finally) working on Season 3 of Process to Profitability. We wrapped up Season 2 at the end of 2019 with every intention of recording new episodes in 2020, but COVID and a toddler running around threw a wrench in my plans. But Process to Profitablity will finally be coming back later this year!This season will be a little different - each episode will walk through one process, tool, or strategy that will give you big results in your business. Experts in all fields of business will give you an in-depth look into one step-by-step process you can use to improve your business and impact growth. We’re super-actionable and relevant topics for all business ownersI’m so excited for the interviews I’ve already recorded and those I have on the schedule. Topics include:
I’ve also been very intentional about finding a diverse group of experts to share their knowledge and experience with us. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 120 | 7 More Website Updates to Bring in Dreamy Clients | 12 Dec 2019 | 00:22:17 | |
As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into the details of why you need to make these updates and the best practices. I’m talking about SSL certificates, FAQ sections, designing for legibility, SEO, and making sure your website looks the way you think it does. Make sure to listen in this week and then set aside some time to go through your own website and check out each of these items. Topics Discussed:
Resources Discussed: Action... --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| Using ChatGPT to Sound Like You Faster w/ Sarah Cook | 20 Nov 2025 | 00:32:43 | |
[Episode 243] AI doesn’t have to make your content sound generic. In this episode, Sarah Cook and I talk about how to use ChatGPT as a tool—not a replacement—to create content that sounds like you and connects with the right clients. In this episode, you'll learn:
Are you using ChatGPT but still editing everything to death—or avoiding it altogether? Come connect with me on Instagram @lemonandthesea or check out the full show notes for tools and resources Sarah shared. ----- chatgpt for wellness, ai content marketing, therapist content writing, chiropractor content marketing, naturopath marketing tools, healthcare copywriting, brand voice ai, ethical ai marketing, small practice marketing, ai writing strategy, content creation tools, wellness business growth --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 119 | Using Instagram Stories to Promote Your Services with Abby Jiu and Lisa Ziesing | 05 Dec 2019 | 00:38:24 | |
Today I’m talking about using Instagram Stories to promote your services with Abby Jiu and Lisa Ziesing of Abby Jiu Photography. I’m really excited about this episode because I have been watching their Instagram Stories and I love their approach. We are talking all about how they got started with Instagram Stories and tips about showing up in front of the camera and figuring out the content you should be sharing. We also talk about getting more engagement on their Stories and how they are engaging with both clients and those in the wedding industry all in one place. Topics Discussed:
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Connect with Abby and Lisa: Abby Jiu has had a passion for gorgeous imagery and creating art since before she can remember. But in 2009, she picked up a camera and hasn’t put it down since. Her style is the best of both worlds, using film and digital cameras alike to catch the stolen glances, fits of laughter, and heartfelt emotions sprinkled among the ever-important beautiful details that make each wedding day unique. She loves having the opportunity to get to know her brides and grooms and uses these relationships and her decade-plus of experience to capture precious memories in an intentional way. When she’s not behind the camera, Abby fills her time with her supportive husband Jamey, their lovable bulldog Penelope, and sweet son Cooper—who like her is always taking in the world around him. Abby loves D.C. but also revels in traveling abroad, finds relaxation in the form of eating something sweet while watching TV on the couch, and has a great appreciation for interior design and fashion. Lisa Ziesing has loved wedding photography long before she became the one creating it. She has been shooting film since her high school days on the yearbook staff and hasn’t stopped since. She’s in love with the details, getting to know the couple’s story, and getting challenged to take her work to new heights by the people she gets to collaborate with. When it isn’t wedding day, Lisa is most likely taking her high-energy Brittany pup Peaches for another walk, being an amateur food critic with her boyfriend Alex as they debate the merits of various Neapolitan pizza spots around town, and tending to the ever-growing collection of plants taking over her living room. Established in 2009, Abby Jiu Photography began with just Abby behind the lens. Five years later, Lisa joined her, expanding the team and the scope of weddings and events they cover. Over the years, Abby and Lisa have jointly documented dozens of weddings and traveled together for destination jobs as near as New York City and as far as Ireland and Portugal. They also spend plenty of time together in their stylish Northern Virginia office. And even though they shoot individually too, the bond they’ve formed is undeniable. This foundation makes them solid... --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 118 | How Highly Sensitive Entrepreneurs Can Sell Without Compromising Empathy and Integrity with Heather Dominick | 28 Nov 2019 | 00:47:40 | |
Today I’m talking with Heather Dominick about How Highly Sensitive Entrepreneurs can sell without compromising empathy and integrity. We talk about what it means to be a Highly Sensitive Entrepreneur and how Heather found out she was one. We also about the challenges that face HSEs when it comes to selling and ways that you can look at selling differently and make it more about serving your potential clients. We also talk about common coping mechanisms and the Coping Cycle so that you can understand how this part of who you are can be a benefit to you and your business. Topics Discussed:
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Connect with Heather: Heather Dominick is a woman who is impressively successful and highly spiritual. A former high school drama teacher who collaborated with none other than Bette Midler. A graduate of NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie Award-winning virtual event A Course In Business Miracles®: 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world including: Iceland, Nigeria, Russia, Asia, South America, Australia, Europe and the U.S. She has appeared on Lifetime Television and has been published in numerous books including Stepping Stones to Success alongside Deepak Chopra. An exceptional facilitator and teacher Heather is known for creating a safe, sacred community for true transformation whether she is teaching a Business Miracles® Class, delivering training online or in-person or mentoring members of her Business Miracles Community in her various Mentoring Programs. She has helped thousands of HSE®s release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high-level financial success. Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 117 | Building an Authentic Brand with Genecia Alluora | 21 Nov 2019 | 00:30:57 | |
Today I’m talking with Genecia Alluora about building an authentic brand online. We talk about how she built her business and brand online and some of the challenges she faced. She gives us an exercise that we can use to make sure that our brand is authentic and then we talk about building a support system full of people that align with your values and the vision you have for your business. Topics Discussed:
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Connect with Genecia: Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 12,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia. The Soul Rich Woman network helps women build their brand and online reputation for more customers, confidence, and credibility — while making a positive impact in the world. Prior to this, she was an owner of a cafe retail chain with a presence in 3 countries and successfully exited to a public listed company. Profiled in CNBC and China Daily, Genecia is also an expert public speaker and has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 116 | How to Stay Focused with Jodi Graham | 14 Nov 2019 | 00:38:20 | |
Today I’m talking about how to stay focused with Jodi Graham. We dive into different ways that you can stay focused on your business to make sure that you’re moving forward. We start by talking about why staying focused is so important and the different ways that we can make sure we’re doing that in our business. We talk about tracking our progress, keeping our tasks specific, making sure everything we’re doing is important to our business, and brain dumping. Jodi talks about what a braindump is, how it can help us, and how we can do it. She also gives some recommendations for tools you can test to see if they will work for you and talks about letting go of tasks that we find out aren’t important. You can get here free Daily Planner download at http://my.jodigraham.com/daily-planner-freebie. Topics Discussed:
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Connect with Jodi: Jodi is the health food-obsessed, woo-woo loving, bookworm Productivity Coach who’s hooked on getting things done. She works with online side-hustlers who feel like they're missing out on biz income and growth because of shiny object syndrome, getting them focused on growing their biz quicker. You can get here free Daily Planner download at http://my.jodigraham.com/daily-planner-freebie. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 115 | How I’m (Not) Doing It All | 07 Nov 2019 | 00:19:59 | |
Being a mom and a business owner isn’t easy. Right now, we’ve chosen to keep our baby at home, which means that I’m constantly bouncing back and forth between work and motherhood. It hasn’t been easy – I’ve struggled with accepting that I can’t do it all. Today I’m sharing how I’ve come to (almost) be okay with the fact that things aren’t going to look the way I hope they will and how I’m setting my priorities for both my business and my family. I’m also going to give you a glimpse into what my schedule looks like in this season of life and how asking for help has made running a business while raising a 6-month-old so much easier. Topics Discussed:
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--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 114 | Creating a Community Around a Product with Skye Amundsen and Mallory Mascoli | 31 Oct 2019 | 00:41:57 | |
Today I’m talking about creating a community around a product with Skye Amunden and Mallory Mascoli from hope&plum. We jump in talking about the community they’ve created around their ring slings, including how they decided to start their business with a community focus. We also talk about how they’ve fostered such a supportive environment inside their community and they give us a behind-the-scenes look at how everything is run and the people who help them out. Skye and Mallory also share how they use their community to promote their launches (including their largest-ever launch yet). If you have a product or a service and you want to create a really supportive Facebook community, I recommend checking out this episode and jumping into their community. Topics Discussed:
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Connect with Skye & Mallory: Skye and Mallory met one another through an online group of women while trying to conceive their children. They noticed an instant connection and have shared a close relationship through the struggles of trying to get pregnant, the joys and difficulties of pregnancy, and navigating first time parenthood. Mallory introduced Skye to babywearing, and ring slings quickly became both of their favorite way to carry their children. After struggling to find a ring sling company that fit their beliefs and aesthetics, the two women joined forces to start their own company and hope&plum was born! Mallory is a former banker who left her career after her daughter, Selah Plum, was born. hope&plum came around just as Mallory was beginning to miss the fast paced career life and gives her another outlet to pour her energy into, beyond her little family and home. Mallory is pregnant with her rainbow baby Shepard Keane, who will be making his debute into the world within the next few weeks! Skye works as an attorney by day and mother/ wife/ business owner by night (and early mornings). hope&plum has given her an opportunity to pursue her entrepreneurial spirit, while also feeding her passion for babywearing. She has a two year old Eleanor and a seven-month old Madelynn and slings them both almost daily!--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 113 | Using Shopify for Your Website Platform with Mands Burnette | 24 Oct 2019 | 00:35:28 | |
Today I’m talking about using Shopify for your website platform with Mands Burnette. We talk about Shopify compared to other platforms and why it’s really great for online stores. We get into the inventory management and all of the backend stuff, as well as how the design works and how it compares to other platforms. Mands tells us about some updates that Shopify is releasing that she’s excited about and how she helps her clients design and run their websites and online stores. Topics Discussed:
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Connect with Mands: Mands Burnette is a designer turned digital marketing maven. This former Shopify Guru took all of the skills and wisdom from years as a designer, combined with the vast knowledge of SEO and marketing and started Burnette + Co. A Digital Marketing Company specializing in helping creatives, makers, inventors, educators, and inspiring women step out to share their passion with the world through clean design, storytelling, and an action plan. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 112 | Pitching Your Product to Retailers with Kathy Cruz | 17 Oct 2019 | 00:36:35 | |
Today I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and knowing when you’re ready. We also discuss the technical pieces you need in order to work with retailers and how your website can help you do that. We chat about finding the right stores to get into and the research you should do before reaching out, as well as ways you can add additional value for the people you’re building relationships with. Topics Discussed:
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Connect with Kathy: Since founding The Salvaged Boutique with her sister in 2013, Kathy watched her passion grow from a fun blog and hobby with her sister on the side of her full-time job, to a thriving brick and mortar home decor store. After running the store for years, she saw the need for an online community where small business owners could find resources. So she took it upon herself to create Savvy Shopkeeper, a blog and online business dedicated to educating, motivating and building a community of shop owners. From a full-time job to a full-time entrepreneur, Kathy helps hundreds of store owners and makers navigate store ownership while running a store herself. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 111 | How Introverts Can Grow Their Business with Lindsay Maloney | 10 Oct 2019 | 00:43:30 | |
Today I’m talking with Lindsay Maloney about how introverts can grow their business. Lindsay and I have a great conversation about why introverts make great online business owners, the things they should consider before starting a business, and how serving our clients well is really beneficial as an introverted business owner. We also talk about scaling and some action steps you can take to move forward in your business. Topics Discussed:
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Connect with Lindsay: Lindsay Maloney is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity. She believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 110 | The Secret to Finding Amazing Clients (and What to do with the Ones Who Aren’t) | 03 Oct 2019 | 00:32:50 | |
My business looks very different now that I’m working with a baby at home with me. Most of my work is done during naptime and in a half hour increments when my little one is content to play on his own (always where I can see him). This shift has meant less time to send emails, scroll Facebook groups looking for clients, or brainstorm new marketing efforts. It’s also meant that I have to focus the time I do have on finding amazing clients and serving them really well. Today I’m sharing how I’ve found my dreamiest clients, what it looks like to serve clients well with limited time, and how I deal with clients who turn out not to be so dreamy. Topics Discussed:
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--------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 5 Website Design Changes to Book More Patients | 13 Nov 2025 | 00:12:11 | |
[Episode 242] If your website looks good but isn’t converting, a few small design changes can make a big difference. In this episode, I share five simple website tweaks that help the right patients choose you—and book. In this episode, you'll learn:
When someone lands on your website, is it clear what to do next? If not, come connect with me on Instagram @lemonandthesea or check out the full show notes to start fixing the gaps. Register for my Website Co-Working Day on Nov. 18th. ----- website design tips, wellness website design, therapist website design, chiropractor website design, naturopath website design, patient booking websites, healthcare website strategy, conversion focused design, website calls to action, private practice websites, user friendly websites, website coworking day --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 109 | Sales Page Design with Christi Cooper | 26 Sep 2019 | 00:35:48 | |
Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services page and some of the technical aspect including how long your sales page should be. We also discuss where you can build your sales page and what should be included, and Christi gives some design tips for those of us who will be DIYing to start out. Topics Discussed:
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Connect with Christi: Christi Cooper is the principal designer and creative strategist at Cooper & Heart Creative where she works with online educators and coaches to help them grow their businesses through beautiful, conversion-focused sales pages and websites that connect with their people in an impactful way. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 108 | Three Hard Truths That 7 Figure Influencers Aren't Telling You with Ellen McElveen | 19 Sep 2019 | 00:47:36 | |
Today I’m talking about three hard truths that 7 figure influencers aren’t telling you with Ellen McElveen. We dive into three different things that you might not know about the 7 figure businesses you’ve been looking up to online including why you might actually be more profitable than they are, why they probably don’t have it all figured out, and why a 7 figure launch might not be the thing you’re looking for. This episode is great because Ellen works with all kinds of businesses on the back end, so she knows what people are actually experiencing and the reality behind all of the awesome Instagram posts we see. Topics Discussed:
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Connect with Ellen: Ellen helps entrepreneurs like you simplify your CEO life so that you reach your vision without the burnout. She does this through strategic mapping, accountability, + systems. She is an Operations & Efficiency Expert, and the Founder of One Less Thing Management. She has worked with businesses to improve their operations and map strategies for more than 10 years. She pulls from her experience working with Oracle, Cox Business, Geben Communications, Tamsen Webster, the YMCA, UNC-Chapel Hill, and more to deliver top-notch solutions to simplify and scale your business. She's on a mission to eradicate the outstanding number of failing businesses and does so with the One Less Thing Framework; which we'll talk more about in this episode. Ellen lives in Springfield, Missouri, with her husband, Scott, and son Gideon. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||
| 107 | Product Photography with Crystal Hollman | 12 Sep 2019 | 00:34:22 | |
Today I’m talking with Crystal Hollman about product photography. We talked about brand photography way back at the beginning of the show, but I wanted to cover products specifically for those of you who are makers. We chat about why it’s important to have branded images and how product photography is different than other types of photos. We talk about using the images you have effectively so you’re getting the most out of them, as well as some tips for taking your own product photos. Crystal also talks about working with a photographer and what you should look for to get the most out of your investment. Topics Discussed:
Resources Discussed: Action Steps:
Connect with Crystal: As a full time Brand and Commercial Photographer, Crystal serves the business community exclusively through styled imagery meant to boost sales, attract your ideal audience and show off all your hard work. In her 5 years of business as a Photographer she has launched a course, held 4 workshops and supported many events across the local and online community to help educate and support other ladies in business. --------------------------------------- Connect with Samantha Free Website & SEO Resources Work With Me Tools I Recommend (Some links are affiliate links. I only recommend tools I use and genuinely trust.) Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea | |||