Explorez tous les épisodes du podcast Marketing for Childrens Authors with Laurie Wright
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Titre
Date
Durée
How to Set Up a Back To School Marketing Campaign
16 août 2024
00:15:22
Listen in to not only hear about how to set up a back to school marketing campaign, but also learn & understand how to set up a marketing campaign period!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator - Day 6 The secret to implementation!
31 déc. 2022
00:06:07
Indie Author Income Accelerator - Day 6
Today we chat about the #1 trick to actually put this system into practice and make it successful.
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted here in the caption.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator Day 5 - Nurture & Convert
30 déc. 2022
00:18:02
Indie Author Income Accelerator - Day 5
What happens next? You've generated some traffic and some leads, you have actual people on your email list, NOW WHAT?!
Today is all about what to say, how to say it and what you can sell in addition to your book.
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted here in the caption.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator Day 4 - Traffic Strategy
29 déc. 2022
00:22:35
Indie Author Income Accelerator - Day 4
On today's show we talk about what the traffic strategy is, how to do it, and tips and tricks to pull it off.
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted here in the caption.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator - Day 3 Research
28 déc. 2022
00:12:52
Indie Author Income Accelerator - Day 3
I walk you through how to use the google keyword planner tool to find great keywords and phrases that your target audience will actually be using. This one step can make a HUGE difference in how your content is received.
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted here in the caption.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator - Day 2 Tech Stack
27 déc. 2022
00:16:34
Indie Author Income Accelerator - Day 2
Understand exactly what tech/programs you’ll need to make this system happen - prepare to be amazed that you'll be working less than before.
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted here in the caption.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Indie Author Income Accelerator - Day 1 Introduction
26 déc. 2022
00:11:38
Attention childrens authors!
If you want a more effective marketing strategy (and better income) in 2023, this is the podcast series for you 🎧
The Indie Author Income Accelerator will air this week, between Christmas and New Year, just when some of us are sometimes feeling a bit at a loss for what to do.
Get ready for some serious marketing motivation that will help skyrocket your book sales in the coming year.
It's time to rebel against the marketing methods that aren't working for you, and start fixing how you market your books.
**Note the original was recorded two years ago, and some links have changed. Those will be noted in the podcast description or in the social post!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days Of Christmas For Childrens Authors - Day 12 - Social Media Shortcut
12 déc. 2022
00:14:00
Ready for a Social Media SHORTCUT that will make your life so much easier!?
Social media is a huge part of our lives and we want to be successful on it. But it's too easy to get stuck on the content creation hamster wheel of doom. This episode is your escape code from the doom...
I can't believe it took me so many years to figure this out... which is why I'm so excited to share it wth you!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - Day 11 - Social Media Strategy
11 déc. 2022
00:22:24
Do you HATE social media? Or maybe just creating content for social? Today's show will help if you know you need to be there, but hate that thought of BEING there.
We talk about a posting strategy you can use to create content that will engage your ideal audience, make your ideal audience feel pulled to you, gets more sales AND grow your audience!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - Day 9 - Pinterest!
09 déc. 2022
00:11:24
Let's BUILD some traffic, on PINTEREST!
It's one of the most under-utilized platforms for book marketing, because people think of it as being for crafters, or DIYers. But it's really an enormous search engine, with people searching for content just like YOURS.
Have a listen to see if you want to give it a try.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - Day 8 - Getting Better Engagement!
08 déc. 2022
00:13:11
Ever feel like your social posts are drowning in a sea of other social posts?
That no one sees them, or maybe no one cares? Listen in today to hear about why sometimes it's more important to interact with other people, than post. Spend more time commenting, replying, and engaging than posting and you'll see a drastic improvement in the response your posts get.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing For Childrens Authors - Day 7 - Overview of Social Media
07 déc. 2022
00:12:54
🎶 On the seventh day of Christmas my true Laurie gave to me 🎁
A look at (most) of the social channels, to give you an idea of what they an all do for you as a childrens authors. How much time do you have? Do you WANT to be on social?
Good questions to ask yourself before committing to all.the.things!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing For Childrens Authors- Day 5 - Amazon Book Page Opportunities!
05 déc. 2022
00:09:06
On the fifth day of Christmas my true Laurie gave to me 🎶 🎁
When an author first starts to work with me, we start FIRST on the metadata (listen to Day 1 of this series) and THEN we look at their book page! It's just that important. When you first start publishing, you don't know what you don't know, but once you know... it can be cringy.
Have a listen and then go look at your book page and see what needs improving!
Today's bonus is a video on how to do your A+ content, which is a new addition to the book page since this episode first came out - watch it here.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - SUPERFANS, And Why We Love Them.
04 déc. 2022
00:14:42
HOW do we get those super engaged fans? And why do we want them even?!
Day 4 of the 12 Days of Marketing for Childrens Authors is all about creating and nurturing super ENGAGED FANS! You don't need to be viral or have millions of fans, but with just a few hundred SUPERFANS every book launch would be a success, and your book business would grow exponentially!
A great book to read about how to create and nurture these Superfans is by Pat Flynn and you can check it out here.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors Day 3 - Three Types of Traffic
03 déc. 2022
00:07:11
On the third day of Christmas my true Laurie gave to me.... 🎁
You can have the BEST book, the most engaging content ever made in the history of engaging content, but if no one ever sees it then what's the point? This is a great way to burn out quickly.
When you understand the types of traffic, how you can use them all to get more eyeballs on your books then you are GOLD baby, gold.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - Day 2 Things that make it EASIER
02 déc. 2022
00:10:33
On the second day of Christmas my true Laurie gave to me.... 🎁
Being an indie author is a lonely endeavour, if you try to do it alone!
Grab some friends and listen to FIVE ideas that will make your book marketing easier.
As discussed in the show --> A quick visual of a clean link.
This is NOT a ‘clean’ link --> https://www.amazon.ca/George-Martins-Thrones-5-Book-Boxed/dp/0345535529/ref=sr_1_1?keywords=book&qid=1575070603&smid=A3DWYIK6Y9EEQB&sr=8-1
Cut it off after the ASIN like this -->https://www.amazon.ca/George-Martins-Thrones-5-Book-Boxed/dp/0345535529/
OR even shorter and simpler without the title! --> https://www.amazon.ca/dp/0345535529/
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
12 Days of Marketing for Childrens Authors - Day 1 Pre-Marketing
01 déc. 2022
00:15:46
🎁 THROWBACK to 12 Days of Marketing 🎁
This series first came out in 2019 and it is STILL relevant and timely! If your book doesn't have these things in place, it will not sell well, period.
*** As a children's author, it's easy to get burnt out. You spend endless hours writing, editing, and publishing your work - many authors are burned out before they even get to the marketing! And then it feels like all your effort is for nothing.
It's tough to keep going when you feel like you're not making any progress. Layer in all the day to day pressures and struggles… PLUS you may feel like you're the only one struggling with this problem.
Laurie has been a children's author for 6 years and has dealt with burnout a few times. THIS TIME though, she paid attention. In this episode, she shares what works for her so that you can find what works for you.
Marketing your children’s books on social media is EASY, and a great way to make money, right?
WRONG.
Not only is it hard to keep up with ever changing platform rules and algorithms, you’re also competing against celebrities … clips of super popular shows like the Office… really funny people making reels and tiktoks and apparently toddlers who do adorable things and have huge followings!
This episode of the show I’m calling ‘Why You Can't Make Money Using Social Media’ offers insight into WHY you've been struggling to make social work.
And good news! You don’t HAVE to be on social media to be successful as a childrens author! Listen in for some better ways.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
The Art of Not Burning Out: 5 Ways to Prevent Creative Fatigue
11 juil. 2022
00:13:43
Burnout is a very real problem for many people in creative fields and authors are not immune! When you're constantly pushing yourself to come up with new ideas, and the never ending to do list of regular life, never mind learning marketing & promotion - it's easy to feel overwhelmed and exhausted.
When you feel like you're constantly running on fumes it's tough to keep your creativity alive. You may start to feel like you're not good enough or that your book isn't worth it - or worse, that YOU aren’t worthy.
Never fear - Laurie is here! In this episode, I'll share 5 simple ways to get your creative energy back and keep your creativity flowing.
You'll hear tips on how to set boundaries, take breaks, manage stress, fuel your creativity, and stay organized.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Social Media for Childrens Authors - Yay or Nay?
25 mars 2022
00:13:56
Are you ready for this? This is the first of 3 episodes that will RELEASE you from the chains of social media! (unless you like them, in which case this is not for you)
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Quick & Easy Social Media 'To Do' List | Marketing Minutes
31 déc. 2021
00:09:47
Listen to the fifth most downloaded episode of 2021!
Be strategic during your social media time! Four tasks for children's authors to do daily to curate your feed, build and improve relationships, and grow a reader community. This is a repeat of last week's activities because you don't need anything new right now!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Thinking Strategically When it Comes to Traffic: For Childrens Authors
30 déc. 2021
00:14:46
Listen to the 4th most downloaded episode of 2021!
Where are all the people?! You know you need traffic, but where do you find the people... In this episode Laurie shares where to find traffic, how to know what to post, and how to think more strategically.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
A New Way to Think About Book Marketing
29 déc. 2021
00:18:48
Listen to the third most downloaded episode of 2021!
Have you ever wondered why you're getting NO RESULTS from your book marketing activities, even though you're doing exactly what everyone else is?! You'll want to tune in to hear the reason why, in the third and final episode in the TRAFFIC series.
Join Laurie as she shares a new way to think about your book marketing activities.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
How to Set Up Your Author Platform - Logistics
28 déc. 2021
00:35:13
The number one most downloaded episode of 2021!
Something we all hear often from authors is that they don't know where to start, which is what keeps them STUCK! Overwhelmed with analysis paralysis- because they technically KNOW all that they should be doing, but they just don't know HOW to get started.
Last week Laurie shared an overall book marketing strategy childrens authors can use, and what she helps authors implement.
Today Laurie walks you through the logistics of how you can set it all up!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Book Review: 'Dear Writer, You Need to Quit'
08 sept. 2021
00:16:59
Written by Becca Syme, 'Dear Writer, You Need To Quit' isn't specifically written for childrens authors, but is definitely still applicable.
This book is part of a whole "Dear Writer' series which is a very cool premise. This one has 15 chapters on things you should QUIT, and those are bookended by 'The Bad news' at the beginning and 'The Good News' at the end!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Book Marketing for Childrens Authors!
08 sept. 2021
00:10:03
Welcome to Season FOUR!
Over the past 3 years we've done a variety of things on here.. we started with interviews and spent over a year listening to interviews with other indie authors of varying experience about how they made it happen for themselves.
Then we started to have more specific topics on the show, and I went looking for guests who could speak to things like seasonal books, rapid release and how it related to childrens books, diversity in childrens literature and loads more.
During the pandemic my recording schedule got messed up right along with our lives, and I fell off the podcasting wagon.
But I miss it when I don't do it. I miss helping in this way.
This summer I put my thinking cap on and tried hard to figure out how I could put out consistent shows that were helpful and valuable, and of course about my fav topic MARKETING!
I think I've come up with a good system for this season, a way to keep me on track and teaching YOU.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
4 ways for Authors to Get More Traffic
26 mai 2021
00:18:16
Struggling to find new readers and make sales? You might need to back up a few steps and think about how you're getting traffic.
The basics of book marketing are: turn the traffic you have into a captive audience, engage and connect with them, and ultimately convert them to loyal fans (and paying customers). Here are four ways you can borrow someone else's audience, connect with them, and start to build your own loyal audience.
(the great book on focusing on our customer's experience I mentioned is HERE)
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Lost Your Motivation? This Is For You!
05 mai 2021
00:14:03
The truth is, the shine usually wears off of running a book business, sometime after you publish, and when you realize how much work the marketing is.
In this show you'll learn the 5 TOP things you can do on a weekly basis, that will always work to move your book business forward. And by moving it forward, you can banish the boredom, and stay motivated!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Social Media Etiquette (aka Don't Be a Kanye)
21 avr. 2021
00:09:47
How do you act when you go to a party? Do you hover in corners, eye cast down, making sure not to cross anyone's path? Or do you mingle a bit, shake hands, make eye contact and say 'hello'?
Believe it or not, social media is just like a party! And Facebook groups are someone else's party. Have a listen to today's episode to make sure you're not being a Kanye at other people's parties. And then bookmark this show in particular, to share with people who do drive by link drop offs.
SHARE THIS EVERYWHERE! 👉https://kite.link/socialmediaetiquette 👈
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Hack Your Mindset - For Childrens Authors
14 avr. 2021
00:22:06
Imposter Syndrome.
Not sure my HBa in Psych (15 years ago) qualifies me to speak about this issue.... but it's something that many authors struggle with - especially Indie authors who haven't got an 'official' publisher behind them validating their story.
This episode isn't the ultimate guide on the perfect ways to overcome your self doubts and brush off imposter syndrome for good. Instead it's a 30 day plan to HACK your way to more self-confidence, and trick your brain into forgetting the doubts you have. Say it with me, "I AM a successful childrens author".
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Jane Owen on The Writer's Way
31 mars 2021
00:23:56
Join Laurie as she gets to know author and publicist Jane Owen. Jane was able to PIVOT last year, and instead of feeling sorry for herself (for not * too* long) she set to work working a lifelong goal happen.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Understanding Analytics - For Childrens Authors
17 mars 2021
00:31:25
What matters when it comes to analytics? Author and metrics expert Brandi Johnson is here again, walking us through what's important to track when it comes to metrics, and what we should DO with that information! Share with a friend
Website metrics, social media metrics, email analytics --> what's the most important part of all of these? Brandi breaks it all down in a really easy to understand way for us.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Money Making Activities for Authors!
03 mars 2021
00:17:09
Author and publishing coach Lene Dybdaul chats with Laurie about money making activities authors can do. Share with a friend
Lene shares her tips for book marketing... she suggests planning in advance and building an audience even BEFORE your book is published, so that you can launch your book to a waiting audience. #smart
A congratulatory SHOUT OUT to all authors launching their books this week, and a specific round of applause for these two!
CONGRATS to Caitlin Bangsund, for a book that's been in her brain for years now. It's finally out, and it's SO good! Grab it HERE.
More congrats to Linda Steinbock who is helping kids process the pandemic experience, specifically their feelings about parents going back to work. This gorgeous book is super relatable for all of us this year. Grab it HERE
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Is this you? 😲
17 févr. 2021
00:06:00
Take a common HACK and make it work for you!
You've likely gotten this weird FB message from a friend of yours, I've had them from my 80 yr old aunt, my tech savvy cousin in law, and another author.... it's a YT link and just one single sentence... listen now and then tag me when you make your hooky post! @lauriewrightauthor
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Easy! Help to manage your time!
03 févr. 2021
00:07:21
I made you something! Something to help cut through the noise of what you think you *should* be doing, that outlines all the things you NEEd to be doing, to market your book for kids.
You need to create valuable content , consistently.
You need a place to gather your fans.
You need a way to talk to your fans.
And sometimes you need to make an offer to them too.
On my site marketingforchildrensauthors.com, in the resources bank, you will find a module called ‘Author Tasks and Time Management’. There is a 15 minute video going over the tasks you need to be doing, and how much time to budget for each one - daily, weekly, monthly and quarterly.
Take a few hours this coming week - make a copy of the trello board - and plan out the next few months.
It will help with the overwhelm, with that feeling of going in circles, and the shameful feeling of never doing ENOUGH. You’ll make a plan, and you’ll stick with it.
Go to marketingforchildrensauthors NOW, and listen to that video, and know that I made it for you with all kinds of LUV - to help you get more done, and feel good about it.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Amazing Resources for Childrens Authors To Try Right Now!
27 janv. 2021
00:14:18
The Kidlit creator stack has been on my mind all day, and I had to share about it because it’s gone in just a week! But that got me thinking about all the other resources out there in the wild that you might enjoy as well.
From zero dollars to $800 there is a range in here, but all are worth exploring! First off, decide what you need help with the MOST. Is it writing, publishing, editing, formatting, marketing, social media marketing, growing an email list, or even just understanding the overall process of self-publishing?
There’s something here for ALL of that. Send me a message if you need help to know which is perfect for YOU.
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Step UP Your Book Marketing Game!
20 janv. 2021
00:21:06
Join Laurie as she shares 10 actionable tips to get you up and running with book marketing! Take these ten tips and get GOING! Practice your elevator pitch, know your numbers, build an author network and MORE!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Middle Grade Success! with Tonya Duncan Ellis
16 janv. 2021
00:19:54
Join Laurie as she chats with Tonya Duncan Ellis, author of the award winning, best selling Sophie Washington children's books series. Tonya's books recount the adventures of a precocious African American preteen from Houston, TX and her diverse group of friends. Each funny and heartwarming story teaches lessons about friendship, responsibility, truthfulness and perseverance. Who doesn't need more of that for their preteen?!
Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!
Get OFF the hustle train!
06 janv. 2021
00:14:46
It's time to get OFF the hustle train!
Why not approach your book marketing with playful curiosity instead? Maybe it's just me, but in the past I've approached my book biz with a huge 'hustle' energy and in 2021 I want to not do that anymore! Did I really sign up for 5 New Year's challenges? Have a listen and see if you can relate.