Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.

00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:57 Ondar’s Background

01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.

10:36 - 12:15 Welcome to the show, Ondar!

12:16 - 16:37 The Evolution of Digital Marketing

16:38 - 22:18 Success Story: Real Estate Video Marketing

22:19 - 27:21 Generational Influence on Buying Decisions

27:22 - 34:27 The Importance of Multi-Channel Engagement

34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

35:05 - 38:22 Fast Lane Drive

38:23 - 41:20 Creating Engaging Content for Car Enthusiasts

41:21 - 45:22 Integrating Your Brand

45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers

49:27 - 50:31 Importance of Long-Term Sponsorships

50:32 - 51:46 Building a Community of Marketers

51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/

52:21 – 55:16 Humor in Marketing

55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!

55:56 - 56:42 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools

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Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.

A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.

00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz

00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:52 - 02:12 Louis’ Bio

02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling

13:44 - 15:12 Welcome to the show, Louis!

15:13 - 18:13 Harmonica Performance

18:14 - 20:55 Discussion on Public Speaking

20:56 - 23:12 Applying IT Business Lessons

23:13 - 26:12 Delegating Outside Core Strengths

26:13 - 29:09 Networking and Word of Mouth

29:10 - 32:06 Keynote Insights

32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:44 - 37:19 Future Business Aspirations

37:20 - 44:18 The Courage Run Origin

44:19 - 45:10 Final Words of Inspiration

45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)

45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers

48:13 - 49:56 Five R’s and Three C’s

49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!

50:19 - 51:04 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding

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Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.

00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:11 Jennifer’s Bio

01:12 - 05:50 Marketing Essentials Moment: Types of Advertising

05:51 - 08:02 Welcome to the show, Jennifer!

08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/

14:02 - 22:07 Transition to Freelancing

22:08 - 27:01 Full Circle Agency Model

27:02 - 31:11 Advertising as Media Planning and Buying

31:12 - 36:19 Retention Strategies

36:20 - 38:20 Predicting Market Behavior

38:21 - 42:34 CRM and Sales Process Issues

42:35 - 42:53 Adapting Strategies Over Time

42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

43:40 - 46:17 Demystifying Marketing for CEOs

46:18 - 52:08 Importance of Specialized Expertise

52:09 - 58:00 Aggressive Growth Targets

58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)

58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:15 – 1:01:01 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising

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Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 

00:00 - 00:45 Rick’s Bio

00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels

05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:49 - 06:24 Welcome to the show, Rick!

06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur

10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company

14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers

16:30 - 21:13 Be Authentic and Stand out from the Competition

21:14 - 22:52 Rick talks about the Quality Control of their Service

22:53 - 23:37 Sweatcoin – It Pays to Walk! 

23:38 - 27:48 The Process of Automation

27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/

28:19 - 30:56 Rick’s advice on starting your own business

30:57 - 34:10 The Trials and Tribulations of Growing your Business

34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen

35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!

36:36 - 37:22 Join The Marketing Expedition Community today!

#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted

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Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 

00:00 - 00:54 Nora’s Bio

00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience

09:05 - 09:36 Use Rhea’s Promo code: MONTH1

09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:06 - 11:23 Welcome to the show, Nora!

11:24 - 12:57 Architecting your Marketing Strategy

12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth

15:59 - 18:16 Defining your customer’s potential problems

18:17 - 23:45 Adopting to Market evolution

23:46 - 26:54 Increasing the Value of an Offer

26:55 - 32:13 What is a Private Podcast?

32:14 - 33:20 Monetizing your Private Podcast

33:21 -  34:21  Hello Audio is THE best format for creating aconnection between you and your audience!

34:22 - 38:51 Building a community through Success story Podcast

38:52 - 46:03 The resources that shaped Nora’s Marketing career

46:04 - 58:54 Top 10 ways How to effectively use Private Podcast

58:55 - 59:42 Reach out to Nora 

59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!

1:00:47 - 1:01:33 Join The Marketing Expedition Community today!

#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio 

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Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.

"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 

00:00 - 01:02 Joe’s Bio

01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising

11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

11:34 - 13:49 Say your last name for me, Joe!

13:50 - 17:22 The difference between growing and scaling your business

17:23 - 24:24 Architectural strategy in marketing

24:25 - 29:59 Understanding your vision for the business

30:00 - 35:04 Relationship building

35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria

41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!

42:16 - 50:10 The World of Content creation as an educator

50:11 - 57:50 The value of Skill-based learning

57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”

1:00:17 - 1:01:06 Empowering the people and users

1:01:07 - 1:01:50 How to reach Joe

1:01:51 - 1:06:38 Joe’s Podcast

1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!

1:07:18 - 1:08:04 Join The Marketing Expedition Community today!

#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

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As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!

00:00 - 01:24 Listen to our 2nd Thursday Webinar

01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:55 - 04:21 Introduction to Social Media Marketing

04:22 - 06:28 Importance of utilizing Social media

06:29 - 14:17 Roaming around the Metaverse/Facebook

14:18 - 20:11 Getting traction on Instagram, Visual content is the key

20:12 - 23:43 Maximize your 24-hour stories

23:44 - 28:24 LinkedIn for B2B Marketing

28:25 - 29:46 How to make an impact on Video marketing

29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 

30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms

37:49 - 42:01 Promoting on Tiktok

42:02 - 45:50 Targeting specific audience using Pinterest

45:52 - 47:36 Social media channels algorithm

47:37 - 53:48 Cloud campaign, All-in-one social media tool

53:49 - 55:05 Other resources that can help your business grow

55:06 - 56:25 Social Media Marketing Audit

56:26 - 57:26 The Marketing Expedition Community

57:27 - 57:33 Thank you so much! Enjoy your marketing journey!

57:34 - 58:19 Join The Marketing Expedition today!

#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy

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This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy!

00:00 - 00:16 Top 10 Best Podcast clips mashed up

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 

05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis

07:57 - 11:36 No.8 - Podcasting for Business 

11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 

14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 

19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 

23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 

26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 

29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 

30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team 

33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey!

33:56 - 34:42 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast 

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You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

00:00 - 00:40 Alex’s Bio

00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment

07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:06 - 08:44 Welcome Alex!

08:45 - 11:38 How to utilize Tiktok to build brand awareness

11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”

14:21 - 17:47 Tips on growing your following to the right audience

17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship

23:01 - 24:55 Resources that influence Alex

24:56 - 25:36  DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here. 

25:37 - 26:59 Sharing insights to the public

27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow

29:22 - 34:15 Shifting from traditional to digital advertising

34:16 - 38:14 Company culture

38:15 - 40:28 Reach out to Rossman Media

40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!

40:54 - 41:39 Join The Marketing Expedition Community today!

#brandawareness #branding #marketing #advertising #digitalmarketing #digitaladvertising #socialmediamarketing #socialmedia #brand #business #advertising #seo #contentmarketing #tiktokmarketing #entrepreneurship

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Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.

00:00 - 00:16 Maxim’s Bio

00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)

14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast

15:11 - 15:28 Welcome to the show!

15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago

17:13 - 18:26 The origin of the Creativity Conference

18:27 - 20:15 Inspiration for creating something that never exists before

20:16 - 25:09 The Time-telephone concept

25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world

27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts

28:23 - 29:50 Free live streaming

29:51 - 33:30 Shared environment experience

33:31 - 34:42 The Creativity Conference, get your tickets

34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket price!

35:11 - 35:43 Thank you so much, Maxim! Enjoy the journey!

35:44 - 36:29 Join The Marketing Expedition Community today!

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen! 

#creativity #creative #design #makers #technology #inspiration #innovation #motivation #branding #marketing #advertising #creativityconference 

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Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

00:00 - 00:59 Deirdre’s Bio

01:00 - 05:54 Marketing Essentials Moment: Podcasting 101

05:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:26 - 07:17 Welcome to the show, Deirdre!

07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship

10:26 - 15:40 Moving into New York City to continue pursuing her vision

15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content

18:32 - 21:30 Creating curiosity in your audience using Capsho Software

21:31 - 23:36  Capsho: Try the world's first AI-Powered tool to promote your podcasts!

23:37 - 24:29 Focusing on the ideal target customer

24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”

27:01 - 29:16 Deirdre’s marketing tactics

29:17 - 30:55 Resources that help Deirdre in her journey

30:56 - 32:25 More about Deirdre’s adorable cat!

32:26 - 33:24 Reach out to Deirdre  

33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!

34:05 - 34:50 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho

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Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

00:00 - 02:18 Laura’s Bio

02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?

05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:58 - 07:16 Welcome to the show, Laura!

07:17 - 09:38 Sharing some successful projects

09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals

11:30 - 16:00 Laura’s creative journey

16:01 - 19:10 The process of rationalizing designs to clients

19:11 - 19:55 Cloud Campaign helps marketing agencies scale. 

19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini

23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”

26:30 - 28:24 People that influenced Laura in digital marketing and design

28:25 - 29:41 Resources that Laura draws inspiration from

29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife

30:26 - 32:18 Motivational words from Laura

32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!

32:33 - 33:19 Join The Marketing Expedition COmmunity today!

Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!

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Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 

00:00 - 00:50 Jeroen’s Bio

00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business

06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:45 - 07:06 Welcome to the show Jeroen!

07:07- 12:07 Jeroen’s journey to being an accidental marketer

12:08 - 18:15 Coming up with a system that would make life easy

18:16 - 19:00 Misfits Market. $10 off your first order with our code. 

19:01 - 23:05 A user-friendly, automated, and intelligent sales CRM, Salesflare

23:06 - 27:51 Growing your user base

27:52 - 29:29 More integration coming up for Salesflare

29:30 - 31:39 “The closer you can get to your customers, the more you can learn about what it is they need.” - Jeroen Corthout

31:40 - 32:28 Get in touch with Jeroen

32:29 - 32:50 Thank you so much Jeroen, Enjoy the journey!

32:51 - 33:36 Join The Marketing Expedition Community today!

Misfits Market. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices. Limited-time offer: $10 off your first order with our code. 

#crm #business #marketing #software #sales #technology #crmsoftware #digitalmarketing #bootstrap #ecommerce #salesflare #advertising #branding #smallbusiness #marketingautomation #marketingtips

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Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions.

In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.

00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 02:46 Carl’s Background

02:47 - 08:17 Marketing Essentials Moment: How to Market an Event

08:18 - 10:20 Welcome to the show, Carl!

10:21 - 15:02 Book Development: From Blog to Book

15:03 - 18:29 Legal Boundaries: Free Speech and Defamation

18:30 - 25:22 Case Studies

25:23 - 28:02 Cultural Sensitivity

28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:03 - 33:08 Strategic Lawsuits

33:09 - 37:00 Free Speech in America: Legal Protections

37:01 - 39:02 Parodies: Legal Protections and Impact

39:03 - 41:09 AI and Content Creation: Emerging Legal Issues

41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”

43:08 - 43:58 Reach out to Carl

43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

44:48 - 45:33 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends

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Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 

00:00 - 00:50 Craig’s Bio

00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders

05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:30 - 05:54 Welcome to the show, Craig!

05:55 - 10:29 Craig’s fascinating journey around the globe

10:30 - 13:59 Working from home

14:00 - 20:58 Pinterest, a Social media platform or Search engine?

20:59 - 22:45 Sharing Tips and Tricks on Pinterest

22:46 - 23:29 Abriva, Life and Medical Insurance Offer 

23:30 - 30:28 More tips in creating and optimizing pins/contents

30:29 - 33:46 Idea pins

33:47 - 39:10 Insights on how Pinterest can help in growing your business

39:11 - 40:52 Success story

40:53 - 44:17 Advertising campaigns on Pinterest

44:18 - 45:54 Reach out to Craig 

45:55 - 46:40 Thank you so much, Craig! Enjoy your marketing journey!

46:41 - 47:26 Join The Marketing Expedition Community today!

We’ve been using the Avibra app, it’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. Download the app today!

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinandgrow #seo #growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #advertising #branding

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Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 

00:00 - 00:42 Charlie’s Bio

00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together

05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:04 - 08:12 Welcome to the show, Charlie!

08:13 - 09:47 Success story

09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development

12:40 - 14:35 Difference between Product Businesses vs. Service Businesses

14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow

20:06 - 20:50 Aspiration – a financial firm with a conscience! 

20:51 - 24:52 Story structure

24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon

27:41 - 29:36 How to Turn Order Takers into Rainmakers

29:37 - 31:15 Reach out to Charlie

31:16 - 32:38 Charlie’s words of encouragement

32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!

33:08 - 33:54 Join The Marketing Expedition Community today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising

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Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.

00:00 - 01:28 Kay’s Bio

01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business

05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:44 - 08:34 Welcome to the show Kay! Take it away!

08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing

17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country

22:51 - 28:45 Valuable Tips and tricks in Organizing Events

28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic

29:51 - 32:05 Tactics on how to get booked on a podcast

32:06 - 32:36 BenchmarkOne - Email Marketing Automation Tool

32:37 - 36:00 Creating a 6-week program to help people get booked on a podcast

36:01 - 37:29 Uncensored Society Podcast 

37:30 - 43:36 Kay and Rhea sharing Tips on podcasting

43:37 - 46:04 “Never Judge a Book by its Cover” by Kay Suthar 

46:05 - 47:10 “It’s all about the listeners, and not yourself.” -Kay Suthar

47:11 - 49:04 “What’s the question that I should have asked you?”

49:05 - 50:54 3 Steps to Getting Booked on Podcasts 

50:55 - 51:16 Thank you so much, Kay! Share this out in the world!

51:17 - 52:03 Join The Marketing Expedition Community today

Email marketing automation isn’t a new concept, but if you haven’t found one that works for you yet, give BenchmarkONE a try. 

#podcasting #podcast #podcasts #podcastlife #podcaster #podcasttips #entrepreneur #marketing #sales #branding #advertising #marketingtactics #uncensoredsocietypodcast 

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Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.

00:00 - 00:18 Heidi’s Bio

00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content

04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast

04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!

05:48 - 06:49 Moms Making Six Figures 

06:50 - 08:41 Having a women’s support group

08:42 - 10:55 Heidi’s childhood

10:56 - 12:27 Sought out resources

12:26 - 13:46 Heidi shares her marketing outreach tactics

13:47 - 15:02 Moms Making Six Figures Podcast

15:03 - 18:29 Biggest surprise coming back to Boise

18:30 - 20:09 Motivating women to learn and grow

20:10 - 21:32 Other podcasts that Heidi listens to

21:33 - 22:23 Nadine West offer  

22:24 - 23:47 People that helps Heidi along her journey

23:48- 27:10 Success story

27:11 - 30:37 Heidi’s 5-year projection

30:38 - 34:07 Rhea shares tactics and techniques in podcasting

34:08 - 35:15 Challenges that Heidi faced and overcame

35:16- 36:01 Fun, Fame or Fortune?

36:02- 38:03 Reach out to Heidi

38:04- 38:34 Thank you so much! Share this out in the world and give us a review!

38:35 - 39:21 Join The Marketing Expedition Community today

Nadine West. Share and Get $10! Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. 

#womenleadership #womenleaders #leadership #womenempowerment #womensupportingwomen #womeninbusiness #womeninleadership #leadershipskills #leadershiptips #marketing #advertising #branding #momsmakingsixfigures

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Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids. 

00:00 - 01:33 Christina’s Bio

01:34 - 02:36  Aspiration. Do Well. Do Good.

02:37 - 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases

05:47 - 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:22 - 08:21 Welcome to the show! All about Christina Ward

08:31 - 12:10 Challenges of being a realtor

12:11 - 13:44 Real estate market shift

13:45 - 16:30 Impacts of different generation cultures on the real estate market

16:31 - 23:00 Christina shares her marketing tactics

23:01 - 25:37 Home makeover events

25:38 - 28:02 Building relationships and networks

28:03 - 31:01 Success stories

31:02 - 38:40 Providing authentic customer service and relationships

38:41 - 43:30 Growing your real estate database

43:31 - 44:45 How to reach Christina

44:46 - 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward

46:02 - 46:12 Thank you so much, Christina! Enjoy the journey!

46:13 - 46:59 Join The Marketing Expedition today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#realestate #realtor #realestateagent #networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #smallbusiness #leadership #advertising #branding #customerservice

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Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!

00:00 - 00:57 Darshan’s Bio

00:58 - 01:54 EyeBuyDirect Offer 

01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?

06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:29 - 08:17 Welcome to the show Darshan!

08:18 - 10:18 How incubator programs help entrepreneurs, where to fit their products/services

10:19 - 12:41 Talking about Cloud kitchens as an example of an Incubator program

12:42 - 15:53 “People are looking towards experiences to distinguish the products/service.”

15:54 - 17:04 Having insights as tomorrow’s facts

17:05 - 18:03 Learning and growing through challenges

18:04 - 20:09 Acquiring new ideas and perspectives from younger minds

20:10 - 21:25 Darshan share some tips and motivations

21:26 - 23:01 Key to being successful over the long run

23:02 - 25:57 About Darshan’s book ‘Getting to Aha!’

25:58 - 26:27 How to reach Darshan

26:28 - 26:46 Thank you so much for joining us! Enjoy the journey!

26:47 - 27:33 Join The Marketing Expedition Community today!

EyeBuyDirect. Get $10 in EBD Credits just for creating an account! Seriously, that’s all you have to do. 

#incubator #startups #startup #accelerator #entrepreneurs #entrepreneurship #innovation #business #motivation #success #marketing #branding #advertising #marketingstrategy #marketingtips

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Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.  

00:00 - 00:47 Jana’s Bio

00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/

01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode

19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

19:33 - 22:17 Welcome to the show, Jana! Walk us through!

22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to your mission.” -Jana Danielson

25:57 - 29:22 The anatomy of pain

29:23 - 36:50 Jana shares her marketing strategy

36:51 - 41:03 Starting her first webinar

41:04 - 44:01 What success looks and feels like for Jana

44:02 - 46:26 Resources for business growth

46:27 - 51:36 Pivoting through the challenges of the pandemic

51:37 - 52:54 How to reach Jana

52:55 - 54:30 Jana’s final advice

54:31 - 55:00 Thank you so much, Jana! Enjoy the journey

55:01 - 55:46 Join https://themarketingexpedition.com today!

Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 

#onlinewellness #wellness #marketingstrategies #marketing #marketingtips #digitalmarketing #marketingstrategy #webinar #pandemicpivot #coochball #goochball #branding #advertising 

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Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization). 

00:00 - 01:00 Natasha’s Bio

01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:37 - 03:26 Welcome to the show, Natasha! A mid-western girl’s story

03:27 - 04:09 The go-to experience design and entertainment booking company, Entire Productions

04:10 - 07:20 Her book “Relentless: Homeless Teen to Achieving the Entrepreneur Dream”

07:21 - 13:20 How Natasha was inspired to share her story

13:21 - 15:51 Goal: To impact people positively

15:52 - 17:14 Natasha giving a hint of what to discover in her book

17:15 - 18:05 Join Kitcaster Today! 

18:06 - 24:00 Natasha shares her key marketing strategies

24:01 - 26:09 Events for March

26:10 - 27:17 About the book launch

27:18 - 27:35 “In Experiential Marketing, you’re not selling. You’re having people experience the brand.” - Natasha Miller

27:36 - 28:22 More books to come under Poignant Press Label

28:23 - 30:16 Contact Natasha

30:17- 31:18 Thank you so much, Enjoy the journey!

31:19 - 32:05 Join The Marketing Expedition Community today

Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. Sign Up Today!

#bookwriting #writing #author #writer #writingcommunity #inspiration #entrepreneur #business #motivation #success #entrepreneurship #entrepreneurdream #marketing #branding #advertising #relentless, #marketingtips

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Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends. 

00:00 - 01:11 Annmarie’s Bio

01:12 - 02:10 https://www.peppershock.com/product/nadine-west-offer/

02:11 - 08:08 Marketing Essentials Moment: Customer Acquisition Cost

08:09 - 08: 36 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:37 - 11:52 Annmarie Kelly, Welcome to the show!

11:53 - 16:38 Annmarie came up with the idea for a five-year marriage

16:39 - 18:11 Comparing marriage to marketing

18:12 - 21:05 Writing the book “The Five-Year Marriage: Shifting the Marriage Paradigm” for women wanting to be independent

21:06 - 26:37 How Joseph (her husband) supports her in her journey

26:38 - 32:12 Helping people explore the process of “marriage reset”

32:13 - 33:14 Annmarie’s marketing tactics

33:15 - 34:01 Talking about her next wedding

34:02 - 35:15 Fundraising and scholarship programs

35:16 - 37:49 Empowering women

37:50 - 38:19 Connect with Annmarie

38:20 - 39:31 “Touch is very healing.” -Annmarie Kelly

39:32 - 39:51 Thank you so much, Annmarie!

39:52 - 40:08 Share this Podcast with others and enjoy the journey!

40:09 - 40:55 Join https://themarketingexpedition.com today!

Nadine West. Share and get $10. Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. 

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Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose. 

00:00 - 01:19 Erik’s Bio

01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing

09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:33 - 14:57 Welcome to the show, Erik! Give us what you got!

14:58 - 16:41 The Erik Allen Show

16:42 - 18:55 Erik’s daily motivation and his main focus

18:56 - 19:44 What brought Erik back to Idaho

19:45 - 23:51 Erik shares some of his Podcast highlights

23:52 - 25:48 “If you’re strong enough to be able to share your story; that could open up tons of doors!” –Erik Allen

25:49 - 31:27 Tips on WHAT TO DO and NOT WHAT TO DO as a podcast host

31:28 - 33:43 Other Podcast shows that Erik recommends

33:44 - 35:26 Erik’s aspirations for his show

35:27 - 37:27 How Erik got his first Podcast sponsorship

37:28 - 38:04 Fun, Fame, or Fortune?

38:05 - 39:03 Better, Faster, or Cheaper?

39:04 - 40:15 The beard!!!

40:16 - 41:03 Thank you so much! How to reach Erik

41:04 - 41:27 Share this Podcast with others and enjoy the journey!

41:28 - 42:14 Join https://themarketingexpedition.com today!

Hey! Thought you’d like to try Ibotta, a cashback rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today! 

#podcasting #podcast #podcasts #storytelling #story #storyteller #inspiration #motivation #mma #mixedmartialarts #topratedmma #marketing #branding #advertising  #marketingtips

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Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!

00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:53 Sean’s Bio

01:54 - 08:38 Marketing Essentials Moment: Art of Audio

08:39 - 12:05 Welcome to the show, Sean!

12:06 - 17:46 Memorable Projects and Campaigns

17:47 - 20:47 Types of Market Research and Their Applications

20:48 - 25:00 Recruiting Participants for Market Research

25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research

30:18 - 34:15 Differences Between Quantitative and Qualitative Insights

34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:17 - 41:54 Advice for B2B Companies Considering Market Research

41:55 - 44:44 Adopting to Gen AI

44:45 - 49:44 Advice for Students Learning Market Research

49:45 - 52:26 Quantitative Survey and Data

52:27 - 56:17 Emerging AI Trends

56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/

57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!

58:28 - 59:14 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends

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Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.

00:00 - 00:41 Ally’s Bio

00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/

02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.

07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

07:45 - 08:04 Welcome to the show Ally!

08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor

10:16 - 13:36 Raising the funds

13:37 - 14:50 Bronco Giving Day

14:51 - 15:57 Local and National shows that Ally appeared on

15:58 - 19:35 Creating a positive trend from something destructive

19:36 - 23:05 “Do things to help women where they belong” -Ally Orr

23:06 - 27:28 Launching the scholarship for women

27:29 - 28:37 How to donate - https://www.gofundme.com/f/boise-state-university-scholarship-for-stem-women/donate

28:38 - 30:05 Ally’s merchandise https://www.bonfire.com/store/meddlesome-merch/

30:06 - 31:14 Amending the scholarship

31:15 - 31:46 Thank you so much Ally for joining me today! Enjoy the journey!

31:47 - 32:32 Join https://themarketingexpedition.com today!

Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 

#womeninstem #stem #womeninscience #womenintech #science #womenempowerment #womeninengineering #steminist #BSU #broncogivingday #scholorships #fundraising #marketing #branding #advertising

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Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 

00:00 - 00:54 Bryan’s Bio

00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/

01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software

04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:09 - 07:11 Bryan, welcome to the show!

07:12 - 09:57 Validating service providers for Green Pal

09:58 - 13:02 Pricing model from the platform

13:03 - 17:59 Bryan shares his marketing strategies

18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton

19:46 - 21:17 Being a generalist

21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship

22:55 - 27:07 Resources to keep on top

27:08 - 28:30 Realizing his target market

28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform

31:53 - 34:00 Advice on starting a software-based business

34:01 - 35:27 Being a software developer

35:28 - 37:02 Bryan’s key to success

37:03 - 37:25 How to reach Bryan

37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey!

37:55 - 38:40 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today. 

#softwarebusiness #software #socialmedia #brand #creator #entrepreneur #softwaredevelopment #business #motivation #success #entrepreneurship #branding #marketing #advertising #greenpal 

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Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com

00:00 - 01:43 Lisa’s Bio

01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/

02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market

09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:58 - 11:00 Lisa, welcome to the show!

11:01 - 13:47 Lisa’s 40-year career journey

13:48 - 16:42 Success story

16:43 - 20:57 Lisa as a political appointee during the Reagan Administration.

20:58 - 22:43 Her passion in helping non-profit organizations

22:44 - 24:24 The very first female US Ambassador to the 2005 World Expo

24:25 - 27:42 Mentors that influenced Lisa in her career path

27:43 - 31:44 “Innovation is changing the market rapidly” –Lisa Gable

31:45 - 34:48 Inspiration in writing her brand-new book, Turnaround

34:49 - 39:15 Talking to top book reviewers and promoting her book

39:16 - 40:13 Lisa’s future goals

40:14 - 40:53 Thank you so much Lisa! Enjoy the journey!

40:54 - 41:39 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#leadership #motivation #success #business #entrepreneur #publishing #books #bookmarketing #innovation #marketing #branding #advertising #leadership #goals #turnaround #turnaroundbook

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Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 

00:00 - 00:30 Kate’s Bio

00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis

05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:20 - 08:19 Welcome to the show Kate!

08:20 - 09:31 Success story

09:32 - 11:22 The forgotten platform

11:23 - 13:37 Utilizing Pinterest in business and personal use

13:38 - 15:48 Pinterest’s algorithm

15:49 - 17:48 Incorporating elements to Pinterest

17:49 - 19:33 Podcast to Pinterest post

19:34 - 21:08 New age of social media marketing on Pinterest

21:09 - 22:53 Tips in creating an effective Pinterest board

22:54 - 24:13 Social media strategies on Pinterest

24:14 - 26:37 Kate shares some of her marketing approach

26:38 - 28:47 Pinterest Demographics

28:48 - 30:32 Keeping up with the trends on Pinterest

30:33 - 33:11 Kate’s monetization strategies in podcast

33:12 - 35:12 “Don’t chase someone else’s success” –Kate Ahl

35:13 - 38:33 KOLBE test

38:34 - 40:41 About Simple Pin Collective

45:21 - 46:04 How to reach Kate

46:05 – 46:30 Thank you so much, Kate! Enjoy the journey!

46:31 - 47:15 Join https://themarketingexpedition.com today!

Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk 

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinterestsuccess #digitalmarketing #branding #marketing #advertisting #monetizationstrategies 

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Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.

00:00 - 00:30 Rich’s Bio

00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/

01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?

03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

03:30 - 05:16 Welcome Rich!

05:17 - 07:27 Direct Response Advertising

07:28 - 13:58 Success stories on Rich’s wide array of different clients

13:59 - 14:42 Monday.com is a project management platform

14:43 - 18:28 Rich talks about their process in creating ads

18:29 - 20:31 CPM - How much it cost to reach a thousand people

20:32 - 24:14 Testing commercial ads

24:15 - 25:39 Conversing with clients about the budget

25:40 - 29:47 Tools and resources that can help you on your journey

29:48 - 32:07 Rich’s vision on the Media world

32:08 - 33:47 Quick-pick!

33:48 - 35:14 If you could step into my shoes for a moment, what would you have asked yourself?

35:15 - 38:18 Rich’s biggest marketing challenge recently

38:19 - 40:41 How to reach Rich

40:42 - 41:11 Thank you so much for joining us today Rich! Enjoy the journey!

41:12 - 41:56 Join https://themarketingexpedition.com today!

Schedule Once, super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

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Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.

00:00 - 00:44 Lisa’s Bio

00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/

01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!

04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:15 - 06:06 Welcome to the show, Lisa!

06:07 - 08:43 Success stories on Lisa’s journey

08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book

11:04 - 13:42 Lisa’s goals & visions

13:43 - 17:55 Rhea’s passion to interact with a live audience

17:56 - 19:50 Encouraging small businesses

19:51 - 27:37 Resources that can help market your own business

27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon

28:22 - 32:27 Challenges vs. Opportunities

32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!

37:15 - 41:46 Running a values-based business

41:47 - 42:56 How to reach Lisa

42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!

43:20 - 44:05 Join https://themarketingexpedition.com today!

Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen. 

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Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf. 

00:00 - 01:11 Nick’s Bio

01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer? 

08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:16 -10:27 Welcome to the show, Nick!

10:28 - 16:43 Effects of the pandemic in the digital world

16:43 - 18:12 Starting trade shows in the new normal

18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger

20:15- 22:53 Nick’s variety of marketing events

22:54- 24:43 Being effective in both face to face and digital marketing

24:44 - 27:15 Success story

27:16 - 32:18 Engaging tactics in marketing

32:19 - 33:50 How to reach Nick

33:51 - 35:49 Rhea’s Five-R’s

35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

37:09 - 38:47 Resources in keeping up with the trends

38:48 - 39:40 Nick’s favorite book

39:41- 40:58 Thank you so much, Nick! Enjoy the journey!

40:59 - 41:44 Join https://themarketingexpedition.com today!

Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

#facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy

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Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise. 

00:00 - 00:51 Yuki and Allison’s Bio

00:52 - 02:56 Nadine West offer

02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.

10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 -12:02 Welcome ladies!

12:03 - 13:16 Yuki on relationship building and information

13:17 - 14:01 Allison’s transition from journalism to communication and marketing

14:02 - 1 9:05 Working at unBound 

19:06 - 23:09 Giving the people free access

23:10 - 24:24 During the pandemic

24:25 - 27:40 Spreading the word about unBound

27:41 - 28:55 Favorite book?

28:56- 34:20 Yuki and Allison share some of their resources

34:21 - 36:08 Yuki was amazed as a newcomer to unBound

36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups

37:48- 40:52 If you have an unlimited budget, what would you spend it on

40:53 - 45:43 Library as centers of connection for people

45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District

47:25 - 48:18 New Marketing Trends for the New Year

48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!

49:04 - 49:49 Join https://themarketingexpedition.com today!

Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase

#librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing

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Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 

00:00 - 00:36 Kim’s Bio

00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

02:14 - 08:11 Marketing Essentials Moment: Why Should I Hire a Marketing Agency?

08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:40 -10:00 Welcome to the show Kim!

10:01 - 15:36 What does the SBDC do?

15:37 - 20:57 Kim shares some of her marketing journey

20:58 - 27:03 Keeping up with the trends!

27:04 - 33:00 “New Marketing Trends for the New Year” sneak peek!

33:01 - 33:44 “Embrace the changes!” - Kim Sherman-Labrum

33:45 - 47:12 Rhea and Kim enjoyed the nostalgia brought on to the show

47:13 - 48:13 Moving forward to the future

48:14 - 49:53 Words of wisdom from Kim

49:54 - 50:48 Thank you so much, Kim! Enjoy the journey!

50:49 - 51:35 Join https://themarketingexpedition.com today!

#employeeretention #employeeengagement #recruitment #workplaceculture #workplace #business #hiring #smallbusiness #smallbusinessdevelopment #ISBDC #entrepreneur #marketing #advertising #branding

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Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 

00:00 - 00:22 Tracey’s Bio

00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/

01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media

07:48 - 10:07 https://www.peppershock.com/events/

10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 - 12:50 Welcome to the show, Tracey!

12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho

14:31 - 17:39 What drives brand reputation

17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney

20:13 - 23:22 Getting involved in the community

23:23 - 25:41 Tracey overcomes stage-4 cancer

25:42 - 29:03 Fun is contagious

29:04 - 31:06 Word of Mouth Marketing

31:07 - 35:06 Advice that you wish you would have had before you started your path

35:07 - 37:20 Tips for people getting into the workplace

37:21 - 40:31 Cool, fun, and awesome events for businesswomen that Rhea and Tracey worked together

40:32 - 44:57 New Marketing Trends for the New Year event with Tracey

44:48 - 46:30 Words of wisdom from Tracey

46:31 - 47:04 How to reach Tracey

47:05 - 47:32 Thank you Tracey and see you next year! Enjoy the journey!

47:33 - 48:18 Join https://themarketingexpedition.com today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too. 

#brandreputation #branding #digitalmarketing #brandimage #brandidentity #brand #socialmediamarketing #brandbuilding #brandstrategy #brandawareness #business #marketing #advertising  

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After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.

00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:35 Lorraine’s Background

01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing

09:46 - 12:05 Lorraine, welcome to the show!

12:06 - 14:00 Three Key Elements for a Marketing Plan

14:01 - 15:39 Identifying Your Customer

15:40 - 17:39 Understanding Your Competitors

17:40 - 20:11 Defining Your Marketing Objectives

20:12 - 28:24 Success Story

28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

29:11 - 36:00 Encouraging User Engagement and Content Creation

36:01 - 39:00 The Power of Contests for User-Generated Content

39:01 - 42:02 Understanding Zero Click Strategies

42:03 - 44:39 Creating Engaging Short-Form Content

44:40 - 50:58 The Importance of Direct Messaging for Links

50:59 - 55:24 Advice for Students Entering the Workforce

55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)

55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!

56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com

#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney

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This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!

00:00 - 00:54 Fun interview with my 8th grader son Kaden

00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/

01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok

07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:16 - 09:04 Welcome Kaden!

09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy

13:21 - 15:42 What kind of things Kaden posts on Tiktok

15:43 - 17:10 Kaden’s favorite things to watch

17:11 - 18:41 Xbox vs. Playstation

18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars

21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden

24:22 - 26:48 All about the fun stuff!

26:49 - 28:58 What catches Kaden’s attention

28:59 - 31:50 Schooling during the pandemic

31:51 - 35:25 “What do you want for Christmas?!”

35:26 - 36:35 Kaden’s music choices

36:36 - 40:18 “What do you want to be when you grow up?”

40:19 - 40:58 Thank you Kaden for that fun interview!

40:59 - 41:43 Join https://themarketingexpedition.com today!

Fight food waste with organic produce and sustainably sourced groceries delivered to your door at up to 40% off grocery store prices. Use our link to get your credit.

#tiktok #instagram #socialmedia #viral #trending #hotwheels #xboxvsplaystation #marketing #advertising #branding #marketingtips #marketingstrategy 

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Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same. 

00:00 - 00:33 Daniel's Bio

00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking

14:11 - 15:39 Aspiration offer https://www.peppershock.com/product/aspiration-75-offer/

15:40 - 16:09 Welcome to Peppershock Media’s Marketing Expedition Podcast

16:10 - 17:30 Welcome Daniel

17:31 - 18:50 What made Daniel decide to start law school

18:51 - 20:15 Starting a non-profit

20:16 - 21:54 Success stories in helping people

21:55 - 24:04 Universal Design is the catalyst

24:05 - 25:44 Incorporate with marketing agencies to improve SEO

25:45 - 26:56 Daniel's Ideal clients

26:57 - 28:24 Building a virtual community for individuals with a disability

28:25 - 31:18 Reaching out to people who want to know more about blindness

31:19 - 36:36 Starting from scratch and building way back up

36:37 - 38:53 "Go after what you want to do rather than what you think you're capable of."

38:54 - 39:50 Staying on top

39:51 - 40:44 How to connect with Daniel

40:45 - 41:34 Help people to navigate in this world wherein

41:35 - 42:24 Thank you Daniel and thank you everyone for listening.

42:24 - 43:10 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#nonprofit #nonprofitorganization #education #support #helpingothers #motivation #representation #inspiration #inclusion #disabilityawareness #disabilityadvocate #universaldesign #marketingagencies #advertising #branding #marketing #peacesofme

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Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.

0:00 - 0:25 Taylor’s Bio

0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

1:02 - 9:08 Marketing Essentials Moment: Voice Search Optimization

9:08 - 9:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

9:37 - 9:43 Welcome Taylor

9:43 - 11:10 Taylor’s Background

11:10 - 12:09 Why Taylor moved to Denmark

12:09 - 13:30 Where the Name Klint comes from

13:30 - 15:08 Building a business from scratch

15:08 - 17:15 Useful tools and resources

17:15 - 20:48 Video Marketing

20:48 - 24:37 SRT optimization

24:37 - 31:50 How Taylor achieves results

31:50 - 33:40 Opportunities for the future

33:40 - 36:36 Exploring the Metaverse

36:36 - 38:20 How can businesses step into the Metaverse

38:20 - 45:28 Something that surprised Taylor

45:28 - 46:52 The worst characteristic that has served you well

46:52 - 50:23 Something you wish you knew before starting your business

50:23 - 51:23 How to connect with Taylor https://dk.linkedin.com/in/taylorryan

51:23 - 52:02 Thanks For listening

52:02 - 52:32 Join https://themarketingexpedition.com today!

Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk!

#marketingagency #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #branding #advertising #entrepreneur #smallbusiness #marketingideas

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Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. 

0:00 - 1:00 Josh’s bio

1:00 - 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/

1:45 - 7:57 Marketing Essentials Moment: Facebook Pages and Groups

7:57 - 8:25 Welcome to Peppershock Media’s Marketing Expedition podcast

8:25 - 8:35 Welcome Josh

8:35 - 9:23 Josh’s background

9:23 - 10:04 Evolution of the Mather Group

10:04 - 11:45 Utilizing Wikipedia

11:45 - 14:37 Josh’s focus

14:37 - 19:50 Voice search optimization

19:50 - 24:45 Josh’s marketing tactics

24:45 - 25:55 Josh’s inspirations

25:55 - 28:27 Biggest surprises in Josh’s business

28:27 - 30:30 What Josh wishes he knew when starting

30:30 - 32:18 Advice from Josh

32:18 - 34:45 Marketing trends for 2022

34:45 - 35:40 Josh’s biggest accomplishments

35:40 - 36:18 What’s behind the name Mather Group

36:18 - 36:40 How to connect with Josh https://www.themathergroup.com/

36:40 - 37:20 Thanks for listening

37:20 - 37:50 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest unclaimed government credits back in their business to continue growing. Visit Striketax.com to learn more today!

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #branding #business #onlinemarketing #marketingdigital #contentmarketing #adverting #branding #entrepreneur #marketingtips #smallbusiness

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Wendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness! 

0:00 - 0:38 Wendy’s bio

0:38 - 1:11 Peppershock offer https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

1:11 - 9:23 Marketing Essentials Moment: Top 5 Reasons you need to invest in Real Estate Video Marketing

9:23 - 9:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

9:50 - 9:59 Welcome Wendy

9:59 - 14:44 Wendy’s background

14:44 - 18:19 Wendy’s decision to go into real estate

18:19 - 20:07 Wendy’s success stories

20:07 - 28:44 Wendy’s marketing strategy

28:44 - 31:12 Wendy’s mantra

31:12 - 36:40 Wendy’s experiences

36:40 - 38:15 Advice from Wendy

38:15 - 41:35 Biggest challenges in real estate

41:35 - 43:13 What is a short sale?

43:13 - 45:20 Staying educated in real estate

45:20 - 46:30 How to connect with Wendy

46:30 - 48:14 Thanks for listening

48:14 - 48:44 Join https://themarketingexpedition.com today!

Learn how you can get an ROI on your Video Marketing Investments! Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now!

Hey! Thought you’d like to try Ibotta, a cashback rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today! 

#realestate #realtor #realtorlife #entrepreneur #businesscoach #business #womeninbusiness #bossbabe #inspiration #motivation #marketingstrategies #marketingtips #MyWHIMLife 

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Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.

00:00 - 01:42 Introduction to Sarah Massie

01:42 - 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/

02:04 - 07:04 Marketing Essentials Moment: The Difference Between Content and Copy Writing

07:04 - 07:53 Welcome to the Marketing Expedition Podcast!

07:53 - 08:36 Sarah Massie Introduction.

08:36 - 10:35 Export examples

10:35 - 13:15 Consequences and penalties

13:15 - 15:50 Marketing strategies

15:50 - 16:15 Importing

16:15 - 17:45 The hardest country to ship too

17:45 - 21:29 Sarah’s background

21:29 - 22:43 Work/life balance

22:43 - 25:44 What inspires Sarah

25:49 - 26:42 One thing you wish you knew before starting your business

26:42 - 27:29 The biggest challenge Sarah’s overcame

27:29 - 27:58 The worst characteristic that has served you well

27:58- 29:10 Favorite accomplishments

29:10 - 31:06 Staying current

31:06 - 32:27 Advice for someone starting in the field

32:27 - 34:47 Sarah in 10 years

34:47 - 35:56 Favorite places to travel

35:56 - 37:30 Travel tips

37:30 - 38:15 Thank you, https://smassie.com/

38:15 - 39:00 Thank you for Listening to the Marketing Expedition Podcast

39:00 - 39:30 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend Rhea Allen.

#shipping #ship #shipposting #logistics #maritime #cargo #supplychain #internationaltrade #export #import #importexport #trade #globaltrade #importexportbusiness #marketing #adverting #branding

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Looking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!

00:00 - 00:35 Welcome to The Marketing Expedition Podcast

00:35 - 01:41 Peppershock Media https://www.peppershock.com/

01:41 - 03:20 Marketing Essentials Moment

03:20 - 04:00 Welcome Rhea Allen!

04:02 - 05:00 Building your Brand on a Budget!

05:01 - 06:45 How to Make the Most of Your Marketing Investments

06:45 - 07:58 The Power of 1

08:00 - 13:11 Cutting Costs and Maximizing Efficiencies

13:11 - 15:42 The Lifeline of Your Business

15:42 - 16:28 Working From Home

16:28 - 17:46 https://www.peppershock.com/offers/

17:46 - 21:09 Job Sharing

21:09 - 23:44 Businesses are Better than 1

23:44 - 24:59 The Student Becomes the Teacher

24:59 - 26:55 Growing Your Audience for Free!

26:55 - 30:26 Word of Mouth Advertising

30:26 - 32:35 The Gift of Giving

32:35 - 36:02 Cutting Costs the Right Way

36:02 - 39:15 The Importance of Mentors and Advice

39:15 - 42:44 Have Fun

42:44 - 43:44 Are Your Cost Savings Going to be Beneficial

43:44 - 47:29 More Ways to Cut Costs

47:29 - 48:16 The Importance of Word of Mouth

48:16 - 48:18 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/

49:18 - 50:05 Also be sure to Join https://www.facebook.com/groups/marketingexpeditionmembers/

50:05 - 50:50 Thank you for listening to the Marketing Expedition Podcast

#growyourbusiness #digitalmarketing #business #smallbusiness #marketing #socialmediamarketing #businessgrowth #entrepreneur #businesstips #businessowner #businessstrategy #womeninbusiness

#shoestringbudget #advertising #branding

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Nida Leardprasopsuk is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, and human psychology. Her consulting and coaching business centers around exceptionality, a key factor in her own success. She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology. She is a professional certified coach (PCC) through the International Coach Federation (ICF). 

0:00 - 1:07 About Nida

1:07 - 12:37 Marketing Essentials Moment: Event Promotion

12:37 - 13:06 Welcome to Peppershock Media’s Marketing Expedition podcast

13:06 - 13:26 Welcome Nida

13:26 - 14:45 Nida’s background

14:45 - 17:36 Process of business consulting & how to find a business’s unique strategy

17:36 - 22:27 Example of the process

22:27 - 24:22 Nida’s marketing tactics

24:22 - 26:07 Where does she see herself in 5 years

26:07 - 28:22 Always learning

28:22 - 32:05 Nida’s mentor

32:05 - 34:54 The Enneagram

34:54 - 37:30 What it takes to be an author

37:30 - 39:02 Working Internationally

39:02 - 40:05 How to contact Nida and her website https://www.coachnida.com http://linkedin.com/in/nida-leardprasopsuk-6922522

40:05 - 40:41 Thank you Nida

40:41- 40:57 Thanks for listening

40:57 - 41:28 Join https://themarketingexpedition.com today!

#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #motivation #startup #entrepreneurmindset #smallbusiness #marketing #advertising #branding #onetomillions #mentorship #marketingstrategy

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Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development "R&D" Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech. 

0:00 - 1:01 Tyler's bio

1:01 - 1:35 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/

1:35 - 5:39 Marketing Essentials Moment: How to Stop Wasting Money on Your Marketing

5:39 - 6:08 Welcome to Peppershock Media’s Marketing Expedition podcast

6:08 - 6:20 Welcome Tyler

6:20 - 7:55 Tyler’s background

7:55 - 15:05 How to receive R&D tax credits

15:05 - 17:23 Tyler’s marketing tactics

17:23 - 20:15 Tyler’s previous work

20:15 - 23:10 Importance of referrals

23:10 - 31:50 Details on the ER tax credit

31:50 - 32:54 What Tyler wants you to know

32:54 - 34:31 Useful resources

34:31 - 35:34 What Tyler wishes he knew earlier on

35:34 - 37:05 Tyler’s company culture

37:05 - 39:05 Tyler’s aspirations

39:05 - 40:45 How Tyler promotes healthy company culture

40:45 - 41:11 Thank you Tyler https://www.linkedin.com/in/tylerkem tyler@striketax.com

41:11 - 42:00 Thanks for listening

42:00 - 41:58 Join https://themarketingexpedition.com today!

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#taxcredit #taxes #taxrefund #tax #taxtips #businesstaxes #researchanddevelopment #research #technology #technologycompany #innovation #engineering #researcher #marketing #branding #advertising #software #blockchain #AI #AR #biotech

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Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker. 

0:00 - 0:35 Nathan’s bio

0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/

1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained

3:33 - 4:06 Welcome to Peppershock Media’s Marketing Expedition podcast

4:06 - 5:05 Nathan’s Background

5:05 - 9:22 Tectonic shifts in business

9:22 - 14:32 Testimonials from previous clients

14:32 - 18:33 Passion Marketing

18:33 - 20:20 More about Nathan

20:20 - 23:55 How Nathan reimagined Adoption.com

23:55 - 25:33 Monetization Nation

25:33 - 27:24 Passion Marketing

27:24 - 28:58 Nathan’s influences and resources

28:58 - 30:35 If Nathan wish he knew what he knows now

30:35 - 32:07 Nathan’s goals

32:07 - 35:02 Credibility marketing

35:02 - 36:24 How to reach Nathan https://monetizationnation.com/ https://passionmarketing.com/ebook

36:24 - 36:54 Thank you for watching

36:54 - 37:24 Join https://themarketingexpedition.com today!

#passionmarketing #credibilitymarketing #marketing #marketingtips #marketingstrategies #digitalmarketing #onlinemarketing #branding #business #advertising #entrepreneurship #marketingstrategy serialentrepreneur

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As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions.

It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate.

00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid

00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:51 - 02:09 Leisa’s Bio

02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools

18:56 - 21:39 Welcome to the show, Leisa!

21:40 - 22:45 Benefits of becoming a speaker

22:46 - 24:53 Overcoming speaking fears

24:54 - 32:23 Speaking gig pipeline creation

32:24 - 34:08 Finding speaking opportunities effectively

34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/)

39:26 - 43:37 Speaker soulmate system

43:38 - 46:19 Warm market approach for speaking

46:20 - 49:52 Negotiating speaking fees effectively

49:53 - 56:11 Author vs. Speaker Debate

56:12 - 58:10 Clear and easy communication

58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips

58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey!

59:39 – 1:00:25 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs

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This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.

0:00 - 1:19 Marty’s bio

1:19 - 1:44 Peppershock offer https://www.peppershock.com/product/doordash-offer-30-off/

1:44 - 3:50 Marketing essentials

3:50 - 4:20 Welcome to Peppershock Media’s Marketing Expedition podcast

4:20 - 4:45 Welcome Marty

4:45 - 6:15 Marty’s background

6:15 - 7:05 Ventures that Marty’s working on

7:05 - 8:23 Tips for becoming an actor

8:23 - 10:19 Marty’s work

10:19 - 15:09 Marty’s experience shooting The Sandlot

15:09 - 17:49 Marketing Beast Juice

17:49 - 19:53 Marty’s NFT https://boysofsummer.cards/

19:53 - 22:41 The Sandlot reunion

22:41 - 24:01 The Sandlot show on Disney+

24:01 - 26:39 What Marty’s future holds

26:39 - 28:20 Where to find Marty https://www.instagram.com/marty_york/

28:20 - 28:53 Thank you for listening

28:53 - 29:23 Joinhttps://themarketingexpedition.com today!

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#thesandlot #martyyork #yeahyeah #NFT  #boysofsummer #beastjuice #acting #actor #movie #film #actorslife #marketing #branding #advertising #marketingessentials

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Master Your Networking in a Day! Purchase your ticket here!

Christopher Kai is the founder & CEO of The Mathem Group, a Beverly Hills-based consultant firm that trains entrepreneurs and executives on how to become global speakers, branding and networking experts, and online consultants. 

Shelly Yorgesen is the founder and CEO of Executive Networking Events (ENE), a global pioneer in high-level executive connections. Whether through high-ticket exclusive masterminds at a 1,900-acre estate in Ireland or in online communities, she has successfully helped 1,000s of entrepreneurs and executives understand how to create and leverage their networks to grow their businesses online. Shelly is also an international speaker, bestselling author, and the co-founder and president of Operation Christmas Magic, an Idaho-based non-profit which creates and curates bespoke charity events for her local and global community.

0:00 - 3:16 Christopher and Shelly’s bio

3:16 - 3:52 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/

3:52 - 7:33 Marketing Essentials: Facebook 101 

7:33 - 7:53 Welcome to Peppershock Media’s Marketing Expedition Podcast

7:53 - 8:30 Welcome Christopher and Shelly

8:30 - 15:35 How Christopher and Shelly met

15:35 - 21:30 What to expect from Master Networking in a Day

21:30 - 23:12 https://www.executivenetworkingevents.com/

23:12 - 24:37 Consider attending Master Networking in a Day

24:37 - 25:45 Worst characteristic that has served them well

25:45 - 29:19 What they wish they knew back then

29:19 - 29:52 Thank you, Christopher and Shelly

29:52 - 30:10 Thanks for listening

30:10 - 30:40 Join https://themarketingexpedition.com today!

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#networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #entrepreneurship #technology #businessowner #advertising #branding #smallbusiness #networker

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Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele. 

0:00 - 1:20 Brandy’s bio

1:20 - 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:07 Marketing essentials: Podcasting 101

5:07 - 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast

5:27 - 6:00 Welcome Brandy

6:00 - 10:05 Brandy’s background

10:05 - 14:42 Networking through podcasts

14:42 - 19:05 Tips for being a better interviewee

19:05 - 21:45 What to expect from a podcast campaign

21:45 - 25:21 Emerging trends

25:21 - 29:33 Marketing tactics

29:33 - 35:38 Useful resources

35:38 - 37:09 Advice for getting started

37:09 - 38:55 What Brandy would’ve asked herself

38:55 - 40:08 If Brandy had an unlimited budget

40:08 - 40:50 How to contact Brandy brandy@kitcaster.com

40:50 - 41:19 Thank you, Brandy

41:19 - 42:00 Thanks for listening

42:00 - 42:30 Join www.themarketingexpedition.com today!

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#podcasting #podcast #podcasts #podcastlife #podcaster #podcastcampaign #podcastnetwork #podcastshow #podcastforbusiness #business #entrepreneur #marketingtactics #emergingtrends #advertising #branding #kitcaster

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