Marketing Case Bootcamp – Détails, épisodes et analyse

Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond.

In this episode, we:

• Define Integrated Marketing: why it’s a mindset, not a channel checklist

• Unpack the Core Pillars: unified messaging, channel synergy, cross-team collaboration, holistic measurement, and data-driven personalization
• Spotlight a Star Example: how Coca-Cola balances billboards, TV, social, AR, and loyalty apps to create one cohesive brand journey

• Trace its Evolution: from early IMC to today’s real-time omnichannel world with QR-powered OOH, programmatic buys, and social-to-store loops

• Give You the Framework: a step-by-step playbook for mapping your own integrated campaign

marketingcasebootcamp.com is an online platform that helps early-career and transitioning marketers sharpen real-world skills through hands-on case studies, interview prep, and AI-powered tools.

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it.

Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!

In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:

• Start with the business goal

• Split into multiple campaigns

• Craft themed ad groups & keywords

• Write Responsive Search Ads that sell

• Stack extensions for maximum impact

• Launch, learn, and scale

What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:

1. ​Where’s the pie and how big is your slice? (TAM/SAM/SOM)
2. ​Who cares—and why should they switch? (target persona + positioning)
3. ​Which doors do you knock on first? (channel mix & partnerships)
4. ​How do you stretch every budget dollar? ($500 k in six months, not a penny more)
5. ​When do you declare victory—or pull the plug? (KPIs & break‑even math)

In this episode we run those questions through the real‑world gauntlet of GreenSip, the West‑Coast plant‑based beverage darling that wants to elbow its way onto New York City shelves—and TikTok feeds—before the next cold‑brew wave hits.

Want to flex your own plan? Come to our site to solve it for free on GreenSip Market Entry program, and show us how you’d win the Big Apple!

www.marketingcasebootcamp.com

Search Engine Optimization (SEO) is simply the art of making your site the first answer users see when they Google a question. It’s half detective work—figuring out what people really type into the search bar—and half interior design—arranging your pages so search bots (and humans) love every corner.

In this kickoff episode we drop into the workshop of ArtisanPaws, a tiny e‑commerce brand hand‑stitching eco‑friendly pet toys. Their problem? Gorgeous products… buried on page six. Over coffee‑chat banter we:

• ​Demystify SEO fundamentals – keywords, search intent, and why Google rewards helpful, trustworthy content.

• ​Dig for long‑tail gold – watch us swap “dog toys” for phrases real shoppers use, like “best eco‑friendly chew toy for aggressive chewers.”

• ​Map the buyer journey – craft TOFU/MOFU/BOFU content that nudges readers from curious to cart‑clicking.

• ​Build topic clusters – one “Ultimate Guide to Eco Pet Play” hub linked to bite‑size blogs that prove authority and boost E‑E‑A‑T.

• ​Write a bulletproof content brief – headlines, sub‑topics, CTAs, internal links, and trust badges, all in a tidy template.

• ​Reveal the payoff – 700 % traffic growth, 1.5 × conversion rate, and ArtisanPaws suddenly barking at the big retailers.

Whether you’re a founder polishing your own site, a marketer prepping for case interviews, or a curious learner who’s tired of dry theory, this walk‑through turns SEO into real‑world reps you can steal tomorrow.

🎧 Press play, take notes, then put your skills to the test—new interactive case studies and answer keys are waiting at Marketing Case Bootcamp.

Sharpen that growth brain one case at a time!

Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals, and building a measurement plan that keeps teams on track. You’ll learn the key questions to ask, frameworks to follow, and metrics to monitor when planning a relaunch.

Ready to put these insights into action? Head to marketingcasebootcamp.com to tackle the full Product Relaunch Strategy case study for free!

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel.

In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent pricing, and strategic budget shifts.

Tune in for the step-by-step thought process, then head to marketingcasebootcamp.com to tackle the full case study and sharpen your own funnel-optimization playbook.

In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click.

In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent.

Tune in for practical insights, then head over to marketingcasebootcamp.com to join the conversation with fellow marketers on adapting your strategy for the AI-powered search era.