Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy.
Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.
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Données mises à jour le 04/07/2026
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The marketer's relationship with the website is changing fast, and most teams aren't ready for what's coming.
In this episode, Andy sits down with Julian Galluzzo, content creator and web ecosystem lead at Memberstack, to talk about what it actually looked like to migrate a 600-page-plus marketing site out of Webflow, where AI-powered development tools are headed, and why the smartest thing a web-focused marketer or creative can do right now is stop building digital brochures and start building web apps.
Julian has been inside the Webflow ecosystem for years, built and exited an agency at 21, and now spends his days experimenting with new tools and sharing what he finds with thousands of builders.
This one is a direct line into where the website is headed, and what that means for your marketing program.
Ally Goerdt spent over seven years as a CPA before co-founding FluidMinds Consulting, a web design and development company serving nonprofits and small businesses.
In this episode, Ally breaks down the financial habits that separate thriving business owners from the ones flying blind. From creating visibility in your books to picking the one metric worth tracking for three months, this is a practical financial masterclass built for marketers, freelancers, and creatives who would rather do anything than open a spreadsheet.
David Newman spent 10 years in corporate consulting before going out on his own in 2002 with zero playbook. After years of bumbling through every mistake in the book, he built Do It Marketing into a platform that helps experts, consultants, and small agency owners sell their expertise without feeling pushy or salesy. In this episode, David breaks down why marketing yourself is so much harder than marketing for a brand, why most people do branding way too early, and how to identify the work that's easy for you but difficult for everyone else.
David Cohen is the founder of Superposition, a data and AI strategy consultancy that uses interactive workshops and collaborative facilitation to help other consultancies sell, scope, execute, and grow their client work. In this episode, David breaks down why the consulting industry is stuck in a boring, outdated marketing model and what he's doing differently, from building a game show as a content vehicle to reverse-engineering his entire brand from the work he actually delivers. If you're starting or scaling a consulting business, this conversation is full of practical lessons on differentiation, branding, and leaning into what makes you weird.
Jeff Ryznar has worked at some of the biggest ad agencies in the country, ran strategic marketing for the Cleveland Cavaliers during the LeBron era (and after), launched an AI-driven tech company in San Francisco, and has spent the last 11 years building 898 Marketing into a 47-person agency. In this episode, Jeff breaks down the one principle that's connected every chapter — growth only happens when you're uncomfortable — and shares the habits, mindset shifts, and hard-earned lessons that marketers and founders can apply right now.
A. Lee Judge has spent 25+ years sitting between sales and marketing teams — and watching them break down in the same four places every time. In this episode, Lee walks through his CASH framework (Communication, Alignment, Systems, Honesty), explains why marketing creates content that sales never sees, why both teams measure the wrong things, and how to unify them into one revenue team. Whether you run a company with separate departments or you're a solo founder wearing both hats, this conversation will change how you think about the relationship between sales and marketing.
Harley Allaby co-founded Samurai Code after helping scale Exact Medicare from a small startup to $100M+ in revenue — largely by figuring out how to deploy AI agents before most companies even had a plan. In this episode, Harley breaks down why 95% of AI implementations fail, how to identify the highest-leverage point in your business for AI deployment, and why small language models are quietly outperforming the big monolithic approaches everyone defaults to. Whether you're a founder running lean or a marketing leader trying to make the case internally, this conversation gives you a tactical roadmap for getting AI right the first time.
Josh Canale went from borderline failing engineering classes to leading AI design systems at Epic — the largest electronic health records platform in America. Now, as the founder of Float, he works with AI startups to design their user experiences from the ground up.
In this episode, Josh breaks down how the design process is fundamentally reshaping — why prototyping is now a form of ideation, how to build an AI tool stack without getting lost in the hype, and what separates the designers who will thrive from the ones who get left behind.
Whether you're a founder building an AI product or a marketer trying to understand where design is headed, this conversation is packed with frameworks you can use immediately.
Marcus Schaller is a Fractional B2B Strategist with 20+ years studying why some people thrive at selling while others white-knuckle their way through every conversation.
In this episode of Marketing by Design, Marcus breaks down why selling is really just problem-solving, why trust outweighs every other tactic in services, and why most founders and marketers sabotage their pipeline by spending time in the wrong rooms.
If you've ever felt weird about selling, this one will reframe everything.
Josh Hall is the founder of Web Designer Pro — a community, coaching, and course platform that's helped hundreds of web designers build real businesses. He's also the person who got Andy started in web design.
In this in-studio conversation, Josh breaks down why communication is the single most valuable skill an entrepreneur can develop, what it actually feels like when you hit a revenue goal and realize it's not what you expected, and how knowing when to pause (without calling it quitting) separates sustainable founders from burned-out ones.
Yep — for platforms like YouTube, Spotify, and Webflow, adding a dash after the time makes timestamps cleaner and more scannable (and matches common formatting). Here it is fixed:
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