Marketing Brew – Détails, épisodes et analyse
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Marketing Brew
Stan Berteloot
Actualités
Business & Entrepreneuriat
Fréquence : 1 épisode/2j. Total Éps: 19
Welcome to The Marketing Marketing, your daily audio update on Marketing.
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Episodes published by month in
"Accelerating SAP S/4HANA Transformations: LeapGreat & UiPath's Innovative Approach"
jeudi 31 octobre 2024 • Durée 03:43
On October 31, a LinkedIn Live session spotlighted how automation can simplify and accelerate SAP S/4HANA transformations. This discussion was led by Robert Cummings, the CEO of LeapGreat, along with Arvind Sundaresan from UiPath and was moderated by Ross Orrett, an ERP veteran. Cummings discussed the complexity and challenges of SAP transformations such as lack of early visibility in projects, which contributes to delays and budget overruns. As a solution, LeapGreat has created "Version Zero," an early-stage prototype of the SAP S/4HANA system, which offers SAP clients a hands-on preview and real-time adjustment of their system. Supported by UiPath's automation tools, this approach minimizes human error and enables the project team to focus on more complex tasks, while significantly reducing the risks and costs typically associated with SAP implementations.
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"Automating SAP S/4HANA Transformations: Insights from LeapGreat & UiPath's Vision Zero Approach"
jeudi 31 octobre 2024 • Durée 03:42
LeapGreat recently hosted a LinkedIn Live event highlighting the impact of automation on SAP S/4HANA transformations. With participation from LeapGreat's CEO, Robert Cummings, and UiPath’s Arvind Sundaresan, the talk focused on the role automation plays in minimizing the complexities and risks associated with SAP project timelines. One of the main issues discussed was the late-stage surprises that often lead to project delays and budget escalations due to a lack of early visibility in SAP projects. To tackle this, LeapGreat provides an early-stage prototype, "Version Zero," to give stakeholders an initial preview of the system. Powered by UiPath's automation tools, this allows the project teams to identify and address issues in real-time, thus enabling timely adjustments. Moreover, UiPath's Robotic Process Automation improves efficiency by automating repetitive tasks, minimizing human error, and freeing up resources to focus on complex tasks.
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Market Surge and Musk's Media Moves: The S&P 500 Leap, Unilever Lawsuit, and AI Legal Trouble in Melbourne
samedi 12 octobre 2024 • Durée 01:29
Unleash the latest insights on "Marketing Brew," today's edition spotlights the surge in the stock market and the cautious advice extended by analysts. Experience the unexpected turn in the lawsuit between Elon Musk's social media platform X and Unilever and learn about X's ongoing battle to reestablish advertising revenue. Understand the implications of AI software generating false information in the legal world as we explore a Melbourne lawyer's recent encounter with AI software. Stay tuned to get updated on how these situations will impact the landscape of marketing and advertising.
"Strike Solutions in Hollywood, Phelps' Plunge into Mental Health Advocacy and Apple's AR Advancement: A New Vision"
samedi 12 octobre 2024 • Durée 02:18
"Marketing Brew" is a narrative podcast that delivers the most current and significant news stories, centered around marketing, business, and popular culture.
In this week's episode, we start with the ongoing actors' strike in Hollywood, exploring the latest developments and how Hollywood's generous contract proposal could bring an end to the strike. We delve into the residuals issue over streaming revenues, as well as examine the financial losses and delays in film projects caused by this standstill.
Shifting topics, the episode dives into the sporting world, chronicling Olympic champion swimmer, Michael Phelps' new endeavor - a mental health foundation. The Michael Phelps Foundation for Mental Health Advocacy aims to provide resources and support to athletes, shedding light on the often neglected yet crucial aspect of mental health in competitive sports.
Lastly, we penetrate the tech universe, discussing the forthcoming release of Apple's AR glasses, titled "Apple Vision". The product is predicted to revolutionize our interaction with digital content by adding a layer of augmented reality to our everyday tasks. The episode wraps up with a discussion on the potential impact of this product release on Apple's current dominance and what it could mean for the future of tech. Tune in to understand these stories and their implications for the marketing world.
"Game-Changing Cancer Treatment, Accurate AI for Natural Disasters, Monarch Butterfly Uplift, FlickStream's Bowie Series, Canada's Green Initiative, and the World's Heaviest Pumpkin"
samedi 12 octobre 2024 • Durée 02:38
Marketing Brew is your one-stop shop for the most important global news, delivered with a marketer's twist. In this episode, we delve deep into the latest groundbreaking cancer research affirmed to a 'game changer’ by industry experts; we'll analyze what the development means for the medical industry and its marketing strategies. Moving to tech sphere, we explore a revolutionary AI model that predicts natural disasters and discuss the potential impacts on disaster management marketing strategies.
We also discuss a surprising update in environmental circles, the increased population of monarch butterflies, and how this may shift the narrative for conservationist marketing efforts.
In the entertainment segment, we look into FlickStream’s new series about David Bowie. We'll zoom into the buzz it's generating and its likely influence on streaming services marketing.
We touch on the political scene, analyzing the new Canadian Prime Minister’s agenda, debating what it means for climate change and economic parity, and their impacts on overall marketing discourse.
Finally, in a fun twist, we check out California's annual World Pumpkin Weigh-Off and see how a winning pumpkin can draw in the masses, offering a unique angle for local event marketing. Tune in to Marketing Brew, where we pour over the news through a marketing lens!
"Game-Changing Cancer Treatment, AI disaster prediction, Rise of Monarch Butterflies, FlickStream's New Bowie Series, Canada's Green Plans and the World Pumpkin Weigh-Off"
vendredi 11 octobre 2024 • Durée 02:37
In today's episode of Marketing Brew, we dissect the implications of the major breakthrough in cancer research and the new AI predicting system for potential natural disasters. We'll draw connections between these innovative advancements and how they could be marketed for maximum global impact.
We also delve into the surprising rise in monarch butterfly populations, inspired by effective conservation marketing campaigns. We discuss the marketing strategies behind the new David Bowie series by FlickStream that has everyone buzzing.
In the political sphere, we analyze the branding of the newly elected Canadian Prime Minister and her green push. And just for fun, we'll have a chat about the heavyweight marketing attracting crowds to the World Pumpkin Weigh-off. Tune in for all this and more on this week's episode of Marketing Brew.
Marketing Mondays with Sesame Workshop, AI Insights, and Apple TV+ Updates
mardi 1 octobre 2024 • Durée 03:55
Join Francis Scialabba as he delves into the latest marketing insights this October 1st. In today’s episode, we:
- Analyze Sesame Street’s nostalgic and uplifting social media strategy driven by Christina Vittas and Aaron Bisman, reaching over a billion people organically with positive content.
- Explore the complexities and ethical considerations of AI in marketing, drawing from Quad's recent white paper.
- Highlight Apple TV+'s strategic positioning in the streaming space with its upcoming thriller "Disclaimer" starring Cate Blanchett, ahead of its Venice Film Festival premiere.
- Examine new eMarketer data revealing Snapchat users’ notable susceptibility to creator influence, impacting influencer marketing strategies.
- Feature Jasmine Presson, CSO at Mediaplus North America, reflecting on meaningful campaigns like Revlon's "Love Test" and admiring Snickers’s iconic ads.
- Discuss Levi’s collaboration with Beyoncé and Asics featuring Brian Cox in their latest ads, alongside Mondelez’s AI platform advancement with Accenture and Publicis.
Stay curious and engaged with the evolving world of marketing. Until next time!
CNN's Metered Paywall, FTC Targets AI Claims, and Changes at NBC
lundi 30 septembre 2024 • Durée 03:16
**Today's Headlines - Monday, September 30th**
- CNN is set to trial a metered paywall in October, marking a shift towards subscriber-based models in the news industry.
- Impakt Partners, led by Allyson Davis and Melissa Forman, aims to spotlight women's sports with targeted content production and distribution.
- The FTC is clamping down on misleading AI marketing claims, including a settlement with DoNotPay over its AI chatbot.
- Google concludes its defense against DOJ's antitrust claims, arguing its ad tech operations foster user safety amidst intense competition.
- Significant leadership changes: Mira Murati exits OpenAI, Hoda Kotb to leave NBC's Today show, and Joaquin Duro becomes Telemundo Deportes' new executive VP.
Stay tuned for detailed discussions on these pivotal developments in media and technology.
The Onion Returns to Print, Stephen Curry Partners with Linktree, Prestige Beauty Soars
jeudi 26 septembre 2024 • Durée 03:21
In today's episode, we delve into some intriguing developments across media, sports, retail, and marketing:
- The Onion returns to print for the first time in over a decade, driven by new media ownership and a membership model aimed at profitability.
- Linktree launches a major ad campaign with Stephen Curry in Times Square, emphasizing its versatility for creators.
- The beauty industry sees an 8% surge in prestige beauty sales despite economic pressures, with brands responding with higher-end products.
- A Harvard Business Review report finds only 30% of marketers consider their efforts highly effective, highlighting a gap in perceived vs. actual marketing success.
Join us as we explore how these stories reflect broader trends and shifts across their respective industries.
Marketing Dynamics: From Mastercard's AI Moves to Megan Rapinoe and Sue Bird's Podcasting Influence
mercredi 25 septembre 2024 • Durée 03:27
In today's episode, we'll explore the shifting landscape of sports marketing, highlighting Megan Rapinoe and Sue Bird's podcast "A Touch More" and the rise of female-driven sports content. Ellen Hyslop from The Gist discusses how the female presence is reshaping sports podcasts.
We also examine Janina Lundy from Hartbeat and their inclusive campaign for Venus razors, focusing on diverse representation in brand strategy.
Our coverage continues with insights from the Marketing Brew Summit in New York. Leaders like Mastercard’s Cheryl Guerin and e.l.f. Beauty’s partnership with Tinder demonstrate innovative marketing approaches and AI applications.
Additionally, we delve into how podcast marketing is evolving, noting TikTok’s new ad capabilities and brands' preference for 'apolitical' influencers.
Finally, we touch on Peloton's reduced marketing budget and its community-focused campaign, alongside the competitive tensions in the snack sector with J.M. Smucker's legal dispute.
Join us as we unpack these dynamic changes and their implications for the marketing world.
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