Plongez dans la liste complète des épisodes de MARKETING. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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Titre
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The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones
08 juin 2026
00:07:24
The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.
STUDY CITATIONS
Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4 (6), 227–228.
Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16 (2), 259–264.
Ein-Gar, D., Shiv, B., & Tormala, Z. L. (2012). When blemishing leads to blossoming: The positive effect of negative information. Journal of Consumer Research, 38 (5), 846–859.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had
05 juin 2026
00:07:45
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying to your own product or service today.
STUDY CITATIONS
Lasaleta, J.D., Sedikides, C., & Vohs, K.D. (2014). "Nostalgia Weakens the Desire for Money." Journal of Consumer Research, Vol. 41, No. 3, pp. 713–729.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You
04 juin 2026
00:07:56
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.
STUDY CITATIONS
Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Pages 5–16.
Qwairy AI Citation Analysis (2026). Analysis of 118,000+ AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. January–March 2026.
Semrush (2025). We Studied the Impact of AI Search on SEO Traffic.
SparkToro / Datos (2024). 2024 Zero-Click Search Study.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen
29 mai 2026
00:06:13
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories.
OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed.
Google dropped another core update and sites started feeling it over the weekend.
And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made
21 mai 2026
00:05:16
This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.
Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.
Then, the Google search box. Google just redesigned the Google Search Box for the first time ever.
And a new study landed on a number that changes how all of us should think about content strategy.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
The Transparency Effect: How Showing Your Work Builds the Trust That Converts
16 mai 2026
00:09:29
The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.
STUDY CITATIONS
Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic
13 mai 2026
00:05:36
This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.
ChatGPT just changed how product ads work on its platform.
Google killed a search feature that's been live since 2019.
And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years
08 mai 2026
00:08:28
We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements.
We break down how they positioned their product to stand out why that repositioning unlocked a distribution strategy their competitors couldn't copy, what the research says about why what they did works, and finish with a 3 step marketing playbook you can apply to your own product or service’s marketing strategy starting today.
STUDY CITATIONS:
Les Binet and Peter Field, "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies." Institute of Practitioners in Advertising (IPA), 2013. Analysis of over 1,400 advertising effectiveness case studies spanning 30 years.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead
07 mai 2026
00:05:55
This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data.
Bing posted a number this week that changes how you think about your media plan.
The biggest search platform on earth reported its quarter and the number that matters most is not the revenue headline.
And a study tracking two billion data points just flipped the narrative on AI Overviews and organic traffic. Let's dive in.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
The AI Marketing PROMPT Framework: How to Get Better Output from Any AI Agent For Your Marketing
04 mai 2026
00:06:18
We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try.
We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start using it for your marketing as soon as you finish this episode.
STUDY CITATIONS
Chen, B., Zhang, Z., Langrené, N., & Zhu, S. (2023). Unleashing the potential of prompt engineering for large language models. arXiv:2310.14735.
SurveyMonkey. (2025). AI in Marketing Statistics: How Marketers Use AI in 2025. SurveyMonkey.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Narrative Transportation: How to Sell More With Stories Than Features and Statistics
02 mai 2026
00:11:08
We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing playbook you can use to put this principle to work immediately as part of your marketing strategy in increase conversions and sales.
STUDY CITATIONS
Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168–180.
Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes, 102(2), 143–153.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change
30 avr. 2026
00:06:23
This is your marketing news for the week of April 30, 2026.
This week we have three hot marketing stories for you.
Google has a setting inside its own ad product that could trigger one of its own search penalties and the enforcement date is 47 days away.
Spotify just reported the number that puts a hard data point on where audio advertising has been heading.
And YouTube made a permanent change to how subscribers get notified about your content, a change that is already affecting reach without most brands or creators realizing it.
The through-line this week: platforms are rewriting the rules of who gets reached.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser
23 avr. 2026
00:06:07
This is your marketing news for the week of April 23, 2026.
This week we have three big marketing stories:
The ChatGPT ad platform just showed us what it actually looks like inside
Anthropic launched a new design tool built specifically for marketers and founders
Google gave every Dynamic Search Ads advertiser a hard September deadline.
The common theme in marketing news this week, the AI layer is being dropped into every part of how marketing gets built and bought.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back
18 avr. 2026
00:05:56
Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before.
We’re looking at what the research says about why voice consistency moves the needle and finish up by walking through 3 steps to set up Jasper.ai to program it to get the output you’re looking for.
STUDY CITATIONS
Goor, M., van Noort, G., Voorveld, H., & Muntinga, D. (2018). Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses. Journal of Interactive Marketing, 41, 60–72.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points
17 avr. 2026
00:14:30
We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and 3 marketing moves you can put to work immediately to accelerate adoption before your competitors figure out what's happening.
STUDY CITATIONS (APA)
Leibenstein, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. Quarterly Journal of Economics, 64(2), 183–207.
Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856.
Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything
16 avr. 2026
00:06:36
Your Marketing News for the week of April 15, 2026.
This week we have 3 big marketing stories for you:
Google just reversed a three-year-old product decision you may not have noticed, but you'll want to.
TikTok put a full video production tool inside your ad platform.
Reddit launched something that could flip how you promote every event and product launch you have this year.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education
14 avr. 2026
00:07:37
We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across books, challenges, live events, and a streaming library, the research that explains why this strategy works on a psychological level, and a 3 Step Marketing Playbook you can start using for your own product or service today.
STUDY CITATIONS
"Understanding Subscription Models: How Psychology Shapes Customer Loyalty, Value Perception, and Cancellation Patterns," Advances in Consumer Research (2025).
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
How to Design Your Website Schema to Maximize GEO for AI Search
11 avr. 2026
00:10:05
We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says generic schema is doing to your citation rates, which schema types carry real weight with AI systems, and the five steps to get your implementation right. There's a downloadable cheatsheet for this episode, link is in the show notes. Let's jump right in.
Fischman, K. (2026, February). Your Generic Schema is Useless: New Research on What it Really Takes to Get Cited by AI. Growth Marshal Field Notes. Updated March 18, 2026.
Canel, F. (2025, March). Schema markup helps Microsoft's LLMs understand content. Statement at SMX Munich 2025. Cited in: Whitehat SEO. (2026, February). Schema Markup for AI Search: Technical Guide.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
The Peak-End Rule: The Two Moments That Decide If Customers Come Back
10 avr. 2026
00:12:07
We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of the opportunity to optimize for the moments your customers remember the most about you.
STUDY CITATIONS (APA)
Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.
Redelmeier, D. A., Katz, J., & Kahneman, D. (2003). Memories of colonoscopy: A randomized trial. Pain, 104(1–2), 187–194.
Do, A. M., Rupert, A. V., & Wolford, G. (2008). Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review, 15(1), 96–98.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy
08 avr. 2026
00:08:00
This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you.
Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout.
ChatGPT advertising dropped its $200,000 entry barrier this month.
Beehiiv made a move worth knowing about if you run a podcast.
Semrush just published a study with 42,000 data points on AI content and Google rankings and the gap between what the data shows and what most teams believe is significant.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide
07 avr. 2026
00:06:32
We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service.
STUDY CITATIONS
Shampanier, Kristina, Nina Mazar, and Dan Ariely. "Zero as a Special Price: The True Value of Free Products." Marketing Science, Vol. 26, No. 6, 2007, pp. 742–757. INFORMS.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI
04 avr. 2026
00:11:49
We're building your Generative Engine Optimization (GEO) strategy in 5 steps.
You learn What each platform rewards, how to build presence across all of them, and how to know if it's working.
Qwairy. (January–March 2026). Analysis of 118,000 AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. Cited in: Probert, C. Perplexity vs ChatGPT vs Gemini: How AI Engines Cite Content. Whitehat SEO. March 21, 2026.
SparkToro / Gumshoe. (2026). AI Citation Analysis: Source Type Preference Across AI Platforms. Cited in: Probert, C. Whitehat SEO. March 21, 2026.
Yext. (October 2025). AI Visibility in 2025: How Gemini, ChatGPT, and Perplexity Cite Brands. Analysis of 6.8 million citations across 1.6 million responses.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry
03 avr. 2026
00:08:46
We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release.
We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business.
STUDY CITATIONS
Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.
Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010). Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science, 329(5989), 325–327.
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences, 109(19), 7236–7240.
Jung, M.H., Perfecto, H., & Nelson, L.D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354–368.
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Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel
01 avr. 2026
00:07:02
This is your marketing news for the week of March 31, 2026. This week we have three stories for you.
All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content.
Google. Instagram and Apple Podcasts.
We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic.
Then we'll talk about what Meta confirmed Monday that tells you where Instagram is headed.
And we close with Apple, which just opened a distribution channel that didn't exist a week ago.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
31 mars 2026
00:08:06
We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook.
STUDY CITATIONS
De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Rasul, T. (2023). A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics. Psychology & Marketing, 40(10), 1899–1912.
Orth, U. R., & Bourrain, A. (2008). The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. Journal of Retailing and Consumer Services, 15(4), 277–287.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool
27 mars 2026
00:08:43
We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.
STUDY CITATIONS
Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content
25 mars 2026
00:08:01
Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:
Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.
We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.
Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matters.
A marketing story from earlier this week that affects every marketer with a website. WordPress.com just let AI agents write and publish your content. We talk about what that means for your content strategy.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet
25 mars 2026
00:07:12
Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.
The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service.
STUDY CITATIONS
Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.
Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
18 mars 2026
00:07:38
This is your marketing news for the week of March 17, 2026.
Three big marketing stories this week:
One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.
Two is a quiet Meta change to Facebook ads that could actually work in your favor if you catch it early.
And three — a HubSpot survey of 1,500 marketers has a number in it about how people now discover brands that you need to hear.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
17 mars 2026
00:10:14
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.
STUDY CITATIONS
Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
14 mars 2026
00:06:16
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide.
I built my first company almost entirely on organic search. I was the sniper getting to the conversations before my competitors even saw the posts on other sites. Now you'll have the same marketing playbook to beat your competitors in the SEO/GEO game.
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
12 mars 2026
00:08:35
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales.
STUDY CITATIONS
Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.
Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Psychological Bulletin, 106(2), 265–289.
Fang, X., Singh, S., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See
11 mars 2026
00:08:01
This is your marketing news for the week of March 11th, 2026.
Three stories this week
Meta made two moves already this week that marketers don’t want to miss
And there's a new marketing industry report that came out yesterday morning from people managing over a billion dollars a month in ad spend with some insights that will help your marketing strategy.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine
11 mars 2026
00:07:33
Today we’re giving you Zappos' Marketing Playbook.
We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make this marketing work for your business.
STUDY CITATION
Wangenheim, F. & Bayón, T. (2007). "The Chain From Customer Satisfaction via Word-of-Mouth Referrals to New Customer Acquisition." Journal of the Academy of Marketing Science, 35, 233–249.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
06 mars 2026
00:07:15
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit
04 mars 2026
00:10:21
This is your Marketing News for the week of March 4 ,2026.
Three marketing stories this week and they all connect.
ChatGPT Just Got Its First Ad Tech Partner
Google Killed the Excuse for Skipping MMM
Meta Changed How Your Ads Get Credit
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000
03 mars 2026
00:08:41
We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in.
We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing.
STUDY CITATIONS:
Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications.
Lou, C. & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales
26 févr. 2026
00:13:19
We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff
26 févr. 2026
00:08:01
This is your Marketing News for the week of February 25th, 2026.
Three stories this week and they all connect.
HubSpot made a very deliberate acquisition on Monday that every marketer should know about.
A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.
The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par?
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Ferrari's Marketing Playbook. And How To Use It For Your Company
24 févr. 2026
00:14:31
In 2024, Ferrari sold 13,752 cars. For the whole year.
Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.
The auto industry average? 7.7%.
Ferrari doesn't beat the competition. Ferrari plays a completely different game.
We break down exactly how Ferrari does it and what you can take from it for your marketing playbook.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook
19 févr. 2026
00:11:02
Today we're breaking down Notion's bottom-up growth strategy.
We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO
18 févr. 2026
00:13:18
This is your Marketing News for the week of February 18th, 2026.
Here's the marketing headlines:
Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.
Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.
A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Decoy Effect: The "Useless" Option That Increased Revenue 43%
17 févr. 2026
00:16:32
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.
Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing.
After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice.
We’ll look at the original 1982 study that started it all. Beer, cars, restaurants, and TVs
Then we’ll wrap up with the three ways to use the Decoy Effect so you can add it to your marketing playbook.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
12 févr. 2026
00:15:55
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening.
We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy.
Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research.
We wrap up with three specific ways to use anchoring in your marketing strategy.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
11 févr. 2026
00:09:51
This is your Marketing News for the week of February 11th, 2026.
This week’s marketing theme across all the marketing news… Proof.
Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.
Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.
And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
10 févr. 2026
00:13:46
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.
We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand
06 févr. 2026
00:11:28
This is your Marketing News update for the week of February 6th 2026.
Three big marketing stories for you this week…
1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think.
2) Reddit just launched an AI ad platform that's crushing performance metrics.
3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
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BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
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Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
30 janv. 2026
00:15:11
This is your Marketing News update for the week of January 27th, 2026.
We’ve got 3 major marketing stories for you:
ChatGPT made a move that changes where ads show up.
LinkedIn created an ad product that makes B2B advertising predictable for the first time.
And AirOps published research that's going to force you to rethink everything about your brand visibility.
After you’ve heard all of the stories, you see what's really happening.
One of them means you might be spending your budget in the wrong place.
Another gives you guaranteed placement with proven lift you've never seen before.
And the third? It explains why 85% of your brand visibility has nothing to do with your website or blog anymore.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
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Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
22 janv. 2026
00:18:27
Marketing News This Week of January 21, 2026
AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.
First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.
Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.
Third, Apple and Google just announced a partnership that will reshape mobile commerce.
Fourth, professional creative tools just became accessible to everyone.
About Marketing News This Week Episodes
We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.
REFERENCE LINKS:
Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...
Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
21 janv. 2026
00:12:54
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.
You've built your 11-slide deck and learned how to present it in the last episode.
Now we're covering the 100 questions investors will ask you at some point in the diligence process.
About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.
Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.
The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides.