Retour

Explorez tous les épisodes du podcast MARKETING

Plongez dans la liste complète des épisodes de MARKETING. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

Rows per page:

1–50 of 88

TitreDateDurée
Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It31 Dec 202500:09:17

We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.

We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.

Because here's the thing: in a world where products are becoming commoditized and AI can replicate almost anything, your brand recognition might be the only marketing moat you have left.

This is a marketing case study.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything27 Dec 202500:10:22

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions that just doubled year-over-year.

And a streaming measurement deal that could finally give marketers the data they've been dreaming about.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales16 Jul 202301:17:45

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years. 

Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.

Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.

About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing. 

At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country. 

Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.

Dan holds a bachelors degree in mass communications and public relations from the University of Utah.

EPISODE LINKS:

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Implement the Contribution Margin Function in Your Company15 May 202300:25:45

You need someone in your company running contribution margins across all products and services. Here's how to get it right.

SHOW LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm27 Apr 202301:31:39

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.

Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.

This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.

About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.

He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.

SHOW LINKS AND INFORMATION

If you've been injured in a call accident

👉 Call Toll Free: 888-878-5605

👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive

👉 Contact us via the web here

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro15 Mar 202301:12:48

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.

It's a mini class so you can learn SEO in an episode. 

About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

EPISODE LINKS


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing Analysis with Jeff Greenfield CEO of Provalytics11 Mar 202301:22:36

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.

About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.

EPISODE LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley01 Mar 202301:18:54

Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.

Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.

The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.

Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.

This is a great episode for marketers.

EPISODE LINKS

  • Slo Jeans
    https://slojeans.co

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Contribution Margin26 Feb 202300:08:58

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.

You'll leave this episode with everything you need to know about Contribution Margin.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say15 Feb 202300:13:53

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? 

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Influencer Marketing Strategy08 Feb 202300:23:09

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing Budget as a Percent of Revenue01 Feb 202300:03:49

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. 

Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover18 Dec 202500:13:02

This is your Marketing News update for the week of December 15th, 2025.

Big week for marketers

Google just dropped their third core update of the year—right before the holidays. 

Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers. 

And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Increase Your Sales Targeting Customers When They're Drinking Caffeine25 Jan 202300:13:21

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.

He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.

This episode will give you a marketing edge!

EPISODE LINKS:

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Email Marketing ROI18 Jan 202300:12:57

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.

Email Spreadsheet Model mentioned in this episode:
Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

KPIs for Email Marketing11 Jan 202300:15:58

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.

This episode will give you an edge in your email marketing.

Please hit "FOLLOW" so you don't miss any episodes.

EPISODE INFORMATION

ConvertKit - best email marketing service. Get your free trial:

--> https://convertkit.com?lmref=KgZAlw 

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Customer Acquisition Cost Formula Example04 Jan 202300:04:17

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.

See MARKETING episode #8 for an explanation of the customer acquisition cost formula.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Customer Acquisition Cost Formula28 Dec 202200:02:34

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.

Note that marketers refer to Customer Acquisition Cost as CAC

Please be sure to hit "Follow" so you don't miss any marketing episodes!

CONNECT WITH US

Claim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge!
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Calculate Your Net Promoter Score21 Dec 202200:07:05

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.

This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.

MARKETING Ep. 4: 
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5: 
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages

MARKETING Ep. 6: 
Net Promoter Part 3 - How to Get Your Net Promoter Score From Your Customers - The Question to Ask

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Get Your Net Promoter Score From Your Customers - The Question to Ask21 Dec 202200:06:04

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.

This is Part 3 of a four part mini-series on Net Promoter Score. Check the  last two MARKETING episodes on Net Promoter Scores.

MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition

MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Net Promoter Score Meaning and Industry Averages08 Dec 202200:08:55

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. 

This is Part 2 of a four part mini-series on Net Promoter Score. 

Next in the mini-series is how to collect your Net Promoter Score from your customers. 

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Net Promoter Score Definition30 Nov 202200:04:54

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing.

This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

KPIs for Websites That You Should Be Tracking22 Nov 202200:18:16

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions. 

Show Notes
Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them. 

  1. Number of Unique Visitors (week, month, year)
  2. Session Duration
  3. Average page views per session
  4. Time on page(s)
  5. Bounce Rate
  6. Traffic Sources
  7. Interactions
  8. Exit pages
  9. Type of device
  10. Stats by device

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months17 Dec 202500:15:05

We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.

We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.

Then we'll give you the playbook so you can apply this to your business—whether you're selling software, services, or anything in between.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing vs Sales15 Nov 202200:08:40

Brandon describes the difference between marketing and sales and why it's important to know the difference.

Show Notes

  • Marketing - what it is and how it sets up and supports sales
  • Sales - how sales relies on marketing and it's role in the sales process
  • Marketing role post sales


Please be sure to hit "Subscribe" so you don't miss any episodes!

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

9 Essential Metrics of Marketing06 Nov 202200:15:23

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.

CONNECT WITH US

Claim Your Spot  on Our Weekly Newsletter to Get Your Marketing Edge
 Join over over 17,400 other subscribers
 https://edge.ck.page/29a495910f

SHOW NOTES

The 9 Essential Metrics of Marketing

  1.  Marketing as a Percent of Revenue
  2. Churn or Customer Attrition Rate
  3. Customer Acquisition Costs (CAC)
  4. Customer Lifetime Value (LTV)
  5. Net Promoter Score (NPC)
  6. Time to Payback CAC
  7. Contribution Margin
  8. Cost Per Lead
  9. Goal Completions

Listen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.

Please be sure to hit "Subscribe" so you don't miss any episodes!

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy11 Dec 202500:09:22

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.

And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)08 Dec 202500:08:07

Today we’re talking about how to market a boring product in a crowded industry. 

We're talking Liquid Death. 

We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. 


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain18 Jun 202400:45:39

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.

Links from the Episode


About Michael Greenberg
Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies.
 
He is also a digital operations advisor and writes as Gent of Tech.  Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget19 Mar 202401:06:45

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

We talk about what online marketing looks like after 3rd party cookies are gone.

About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.

Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.

EPISODE LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group12 Nov 202301:03:48

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.

ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.

From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships.  Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​

Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments.  She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​

LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI17 Aug 202301:50:01

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.

Cody explains how to leverage AI to dominate SEO in all these search engines.

ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.

EPISODE LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

MARKETING NEWS: 7 Marketing Trends to Expect in 202602 Jan 202600:16:52

Marketing News for the week ending Jan 2, 2026

New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.

This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about.

Here are the seven biggest marketing shifts happening in 2026 and more importantly, how you can take advantage of them for your 2026 marketing strategies.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Graza's Marketing Playbook: How Graza Made Squeeze Bottles Cool and Built a $100M+ Olive Oil Empire in Less Than 5 Years07 Jan 202600:15:06

We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years. 

We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business. 

This is a marketing case study. 


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News this Week: The Owned Channel Revolution, Email's Subscription Surge, Why Authenticity Just Won Social Media and Google's New Ad Category08 Jan 202600:12:29

Marketing news for the week of Jan 7th 2026. We’re  covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

Reference links if you want to dive deeper

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri22 Jan 202600:18:27

Marketing News This Week of January 21, 2026

AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.

First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.

Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.

Third, Apple and Google just announced a partnership that will reshape mobile commerce. 

Fourth, professional creative tools just became accessible to everyone.

About Marketing News This Week Episodes

We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.

REFERENCE LINKS:

  • Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
  • Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
  • Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
  • Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
  • Backstroke Consumer Email Marketing Survey: https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
  • Apple-Google Gemini Partnership: https://www.cnbc.com/2026/01/12/apple-google-ai-siri-gemini.html
  • Google-Apple Joint Statement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/
  • The Information on Gemini-Siri Features: https://www.macrumors.com/2026/01/13/google-gemini-siri-capabilities-report/
  • Apple Creator Studio Launch: https://techcrunch.com/2026/01/13/apple-launches-creator-studio-bundle-of-apps-for-12-99-per-month
  • YouGov AI Trust Study: https://yougov.com/en-us/articles/53808-american-trust-in-ai-for-retail-consumer-sentiment-in-2025




Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask21 Jan 202600:12:54

Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.

You've built your 11-slide deck and learned how to present it in the last episode. 

Now we're covering the 100 questions investors will ask you at some point in the diligence process.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors21 Jan 202600:13:24

This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. 

In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.

In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck:

1) how to format your investor pitch deck so it looks professional

2) how to time your pitch

3) what to do when things go off-script

And one last critical thing...

How to build investor relationships over time so when you're ready to raise money, investors are ready to write you a check.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides21 Jan 202600:08:52

This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create the last two slides in your investor pitch deck.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides21 Jan 202600:16:26

This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next two pitch deck slides: your Financials and  Team Slides.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (3/7): Marketing Your "EDGE" - Your Market, Go to Market, Traction and Competition Slides21 Jan 202600:22:41

This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series.

In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide.

About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (2/7): Marketing the "Pain" - Your Elevator Pitch, Problem and Solution Slides20 Jan 202600:15:29

This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. 

In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide.

About the Pitch Deck for Investors Masterclass Mini-Series

This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.

Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.

Links from this episode

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Pitch Deck for Investors Masterclass (1/7): Marketing Your Business - Introduction to the Pitch Deck for Investors Series20 Jan 202600:09:41

Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template.

There are 7 episodes in this mini-series and this is episode 1/7

This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so you know what’s coming, and then quickly give you 3 pieces of hard-earned advice that will help make your pitch the best it can be.

There are pitch deck template worksheets for each of the 11 slides we go through. Check the link in each of the episode show notes to download them, they are free.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage30 Jan 202600:15:11

This is your Marketing News update for the week of January 27th, 2026.

We’ve got 3 major marketing stories for you:

ChatGPT made a move that changes where ads show up.

LinkedIn created an ad product that makes B2B advertising predictable for the first time.

And AirOps published research that's going to force you to rethink everything about your brand visibility.

After you’ve heard all of the stories, you see what's really happening.

One of them means you might be spending your budget in the wrong place.

Another gives you guaranteed placement with proven lift you've never seen before.

And the third? It explains why 85% of your brand visibility has nothing to do with your website or blog anymore.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision12 Feb 202600:15:55

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. 

We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy. 

Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research. 

We wrap up with three specific ways to use anchoring in your marketing strategy.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI11 Feb 202600:09:51

This is your Marketing News for the week of February 11th, 2026.

This week’s marketing theme across all the marketing news… Proof.

Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.

Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.

And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How LMNT Turned Salt Into a $200M Business. A Marketing Case Study10 Feb 202600:13:46

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.

We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand06 Feb 202600:11:28

This is your Marketing News update for the week of February 6th 2026.

Three big marketing stories for you this week…

1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think.

2) Reddit just launched an AI ad platform that's crushing performance metrics. 

3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook19 Feb 202600:11:02

Today we're breaking down Notion's bottom-up growth strategy. 

We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO18 Feb 202600:13:18

This is your Marketing News for the week of February 18th, 2026.

Here's the marketing headlines:

  1. Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.
  2. Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.
  3. A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

© My Podcast Data