What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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Données mises à jour le 04/07/2026
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Marketing without the hype - why we need a back to basics approach – MAF298
Épisode 298
jeudi 27 avril 2023 • Durée 09:12
Marketing without the hype - why we need a back to basics approach – MAF298
Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?
Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.
Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.
What you’ll hear about in this episode:
The hype surrounding The Metaverse, ChatGPT and AI
The benefits of digital marketing tools but also
the consequences
Do we obsess over tactics at the expense of strategy?
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
Épisode 297
jeudi 23 février 2023 • Durée 08:04
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.
And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.
This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.
What you’ll hear about in this episode:
Why marketing always stats with the customer
The Apprentice TV show and one of its fatal flaws
No understanding of target market sets up failure
The correct way to understand a customer segment and develop the correct products and services
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
Épisode 296
jeudi 9 février 2023 • Durée 09:33
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
This week let's talk about a delightfully simple structure for creating a piece of marketing content.
It could be an advert, social media post or a conference speech.
It's called Monroe's Motivated Sequence.
This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.
What you’ll hear about in this episode:
• What are some of the simplest marketing communications formulas?
• AIDA and PAS and my favourite, Monroe's Motivated Sequence
• The 5 stages of Monroe's Motivated Sequence
• Examples of the sequence for advertising or pitching
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
Épisode 295
jeudi 26 janvier 2023 • Durée 07:45
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.
Please don't fall into the ChatGPT bland, average and mediocre trap.
This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.
What you’ll hear about in this episode:
• What ChatGPT is and how it works
• Prompts can create poems, stories, PHP code and marketing content
• It does a decent job but it's Bland, Average and Mediocre (BAM)
• Why you need to stand out, even before ChatGPT came along
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
Épisode 294
jeudi 19 janvier 2023 • Durée 07:35
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
This week let's talk about the difference between marketing strategy and marketing tactics.
It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.
This is episode 294 of the MAF Podcast.
What you’ll hear about in this episode:
• The new shorter format of the show for the first part of 2023
• The Simply Marketing series of episodes
• Why digital marketing tactics may have affected the wider marketing discipline
• The difference between marketing strategy and marketing tactics
• All the components of a simple marketing strategy
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
Marketing truths that bear repeating - time and time AGAIN - MAF293
Épisode 293
mercredi 14 décembre 2022 • Durée 24:02
Marketing truths that bear repeating - time and time AGAIN - MAF293
This week let's talk about marketing truths that bear repeating - AGAIN.
Which really means busting some marketing myths that won't go away.
This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
3 marketing truths we need to revisit again and again
Why marketing is more than just promotion
The full academic marketing strategy model versus the Circle of Marketing Simplicity
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
Why simplicity can be a business strategy and how you can invest in it - MAF292
Épisode 292
jeudi 20 octobre 2022 • Durée 18:27
Why simplicity can be a business strategy and how you can invest in it - MAF292
This week let's talk about simplicity.
Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.
This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
• Why are so many businesses complex?
• How complex language can be a red flag for complicated products and processes
• What customers think about complexity
• Four reasons why businesses get complicated and stay complicated
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
Épisode 291
jeudi 8 septembre 2022 • Durée 38:58
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
This week let's talk about how financial advice is evolving.
We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.
My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast
What you’ll hear about in this episode:
How Eunicia went from a strategic career to building The Empowered Financial Planner
Is financial advice more like financial coaching?
Differences in financial regulation between the UK and the US
How can we make financial planning more attractive to younger clients and do we even need to?
Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
When marketing creatives suck - is your strategy to blame? - MAF290
Épisode 290
jeudi 18 août 2022 • Durée 16:29
When marketing creatives suck - is your strategy to blame? - MAF290
This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.
It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.
This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
The Agency Pitch Meeting and when creatives suck
Why it's likely down to your brief rather than the agency's lack of creativity
How research from the Institute of Professional Advertisers backs this up
Why strategy is important to get the brief right in the first place
The three questions you need to answer before you brief an agency
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
Épisode 289
jeudi 7 juillet 2022 • Durée 39:15
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
This week let's talk about brand and positioning
But we'll go beyond logos, fonts and colours and look at what branding is really about.
My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
• Why branding is more than logos, fonts and colours
• Brand values and tone of voice
• How looking at what you hate can reveal what you stand for
• Why TV's Apprentice does branding a disservice
• Sticking to brand values in the long-term but avoiding "brand police"
• What is positioning and how does it fit with branding?
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
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We talk about:
• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
We talk about:
• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
We talk about:
• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
We talk about:
• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
How you can grow your business using content marketing and social media
How you can keep your marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast?
Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
We talk about:
How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
We talk about:
How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast?
Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
We talk about:
• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
