In this episode, Blake Watson explores Sora, the new AI video generation tool from OpenAI, and shares how real estate agents and small business owners can use it to build stronger personal connections with clients.
Rather than just creating funny or experimental videos, Blake demonstrates how to use Sora to make customized, meaningful greeting videos—like birthday messages—that stand out and make lasting impressions.
Key Topics Covered
What is Sora?
Sora is an AI-powered video creation app developed by OpenAI, the company behind ChatGPT.
It transforms simple text prompts into lifelike, photorealistic videos.
Sora 2, the latest version, was released on September 30, 2025.
Available for desktop and mobile devices (iOS and Android), though still invitation-only during its rollout phase.
How Sora Works
Users describe a short video scene in natural language.
The app then generates a fully animated and realistic video in about 1–2 minutes.
Free users can make 10–15 second clips; pro users can create longer ones.
It automatically fills in missing details, creating natural and complete scenes without requiring technical expertise.
Example Use Case:
Birthday Videos
Blake shares several creative ways he’s used Sora for personalized birthday messages:
Rock Music Fan
Example: A prompt for a garage band named “Bacon Hayes” singing “Happy Birthday, Joey.”
Baseball Fan Example:
A video featuring two friends at a World Series game wishing Joey a happy birthday.