What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form video content with LinkedIn Shorts. Emily highlighting the tightrope act between necessary safety updates and the potential alienation of current users, while Freya discusses the ease with which users might sidestep these restrictions. We weigh in on the impacts these developments might have on platform appeal, especially in the B2B tech realm, where change seems to stir fewer waves.

Our second section decodes the essentials of SEO, with ShinRoo offering practical advice on enhancing user experience and sharing success stories of revamped content that boosted engagement. Quick wins are the best kind of wins, and we have plenty to help you advance your SEO strategy.

This episode is packed with insights to help you navigate the changing world of digital marketing, and if you want more like it, hit subscribe, or go through our past episodes.

If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!

Read more
Meta's new teen safety measures on Instagram: What marketers need to know

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas.

In the first segment, we highlight the quick wins you can find within your paid media campaigns. We discuss the importance of timely and personalised follow-ups, crafting solid hooks that draw in your audience, and making impactful changes to your paid strategies.

In the second segment, we venture into the realm of B2B events. We explore the human side of marketing, emphasising the need to see beyond data and treat your leads as people, not just names on a list. Our experts share their experiences and strategies, helping you decide whether to focus your B2B marketing strategy on including events.

If you've enjoyed this podcast, please share it with a friend, and we would love a review on whatever platform you found us on. And, if you ever want a second pair of eyes on your marketing efforts, we have an ongoing offer for a free digital marketing review, which you can find out more about here. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…

For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.

In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.

Further reading

• How to make your marketing more accessible

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.

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Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans.  SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses.

Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and  Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be. 

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Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop

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Further reading
How to choose the right marketing channel for your campaign
Elevate customer engagement through personalised content marketing
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
Meet Mark Bundle, a new host of Marketers of the Universe

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.

To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen!

Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!

Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop

Further reading

Meet Debbie, one of the new co-hosts of Marketers of the Universe

How to choose the right marketing channel for your campaign

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Essential v desirable: nailing the foundations of your marketing campaigns

Digital Etiquette: Mind the generational gap

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.

A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.

The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to weigh up those options? Listen to find out!

We're also thrilled to announce a minor change to Marketers of the Universe that will provide you with more insights, more frequently! We're altering the podcast to focus on two topics instead of four, and will be releasing fortnightly instead of monthly. This means we have more time to delve into each topic, and ensure we can uncover the best tips for you to utilise in your own marketing strategy.

Enjoy!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.

After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...

We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.

Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!

Time codes

00:00 Introduction

01:34 Strategic approaches to Digital Marketing

09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?

18:22 Nobody wants your raw data!

25:12 Navigating remote working while keeping the team happy and motivated

34:25 - Wrap-up

Further Reading

How to choose the right marketing channel for your campaign

Essential v desirable: nailing the foundations of your marketing campaigns

The Power of Intercontinental Teams

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. 

Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month. 

[00:00] Introductions

[01:31] The basic marketing things you need to focus on when launching a website

[11:42] The Marketing Ins and outs of 2024

[23:23] Surreal Cereal, and CBA advertising

[33:54] How to keep your team motivated and tackle those January Blues

[46:06] Outro

Further reading 

Essential v desirable: nailing the foundations of your marketing campaigns

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? 

For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality. 

Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024!

[00:00] Introductions

[01:13] Increasing engagement on social media

[09:10] B2B, B2B, B2H: are they really all that different? 

[18:10] Christmas adverts!

[26:41] The growing importance of ephemeral content

[33:29] Wrap-up

A full transcript of this podcast is available on [web link]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. 

Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!

[00:00] Introductions

[01:12] How to build a high-performing digital marketing team

[10:54] Do you really need to spend time making your landing pages better?

[18:11] Spotify wrapped - how brands can use their own data to sell a story

[28:13] Is the 'traditional' MQL funnel broken?

[36:35] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• Don't rely on quantitative metrics alone when reviewing marketing performance
• How to make reporting more valuable
• Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. 

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. 

[00:00] Introductions

[00:54] Remember who your post/email is for… HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]

Watch Esselunga's Peach advert here.

Further reading

• Don't rely on quantitative metrics alone when reviewing marketing performance
• How to make reporting more valuable
• Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back to the Marketers of the Universe podcast, it's great to have you aboard.

We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent.

We also dive into the intriguing world of personality types and their impact on building a successful marketing team, exploring how understanding individual working styles can lead to optimised team performance.

Finally, just to flag we also have an ongoing offer of a free digital marketing review, providing expert insights into your business's digital marketing efforts. Find out more here.

Delve further...

• Webinar: Don't spend more, spend smarter: Maximising ROI on your marketing spend
• Free marketing review

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!

Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?

[00:00] Introductions

[01:20] The beauty of repurposing content

[07:30] Consumers are overwhelmed by streaming choices

[13:26] Take a break: KitKat wants you to remember your password

[20:19] Imposter syndrome in marketing

[26:55] Everyone hates GA4

[32:49] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• Why you should be build repurposing content into your marketing strategy 
• Eight tips for effective content repurposing
• The best alternatives to Google Analytics 4

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. 

In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart the essentials and the desirables of a marketing campaign. We conclude with an examination of the world of influencers, and when to use macro or micro influencers!

[00:00] Introduction

[01:01] Twitter becomes X: genius, or self-sabotage?

[07:10] Using AI as a marketing tool

[13:53] #LionessesDownUnder

[20:35] Marketing campaign must-haves

[26:57] Macro v micro influencers

[31:02] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• How to build an enduring brand – [resource hub]
• Essential v desirable: nailing the foundations of your marketing campaigns [resource hub]
• Micro and Macro influencers: What’s the difference and why should you care? [resource hub]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. 

In this episode we covered:

[00:00] Introductions

[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?

[07:28] Why you should be making use of cross channel tracking

[12:47] “Barbie is the original influencer”

[19:09] Google Analytics 4: it’s really time to make the transition

[24:16] Lead generation

[29:32] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• What is cross channel tracking and how do you use it? [resource hub]
• Here’s what’s new with Google Analytics 4 [resource hub]
• The best alternatives to Google Analytics 4 [resource hub]
• How to build data if you can’t gate content [resource hub]
• How to collect data more intelligently [resource hub]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverage social media for real-time engagement, brand personality, and customer support. 

In the second segment, we open the gladiator ring for a battle royale debate on whether marketing gets the respect it deserves. Our panellists have just 30 seconds to make their case. Is marketing just a glorified odd jobs department, or does it play a crucial role in business success? Tune in and embrace the chaos as our marketers fight their case while giving practical insights to enhance your marketing strategy. 

If you’ve enjoyed this episode, hit subscribe so you’re always notified of new episodes!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal branding and its impact on corporate reputation. Our head of digital marketing services, Rich Harper, spearheads a discussion with a panel of Brew Digital experts, including account manager Ciaran O'Neill, full stack developer Danica Walpole, and head of design Steph, who makes her maiden podcast appearance. Learn from real-world examples, such as NBC's innovative use of Snoop Dogg during the Olympics, and gain valuable insights into managing personal brands to enhance corporate image.

Tune in for actionable advice, engaging discussions, and a sprinkle of humour as we navigate the complexities of modern marketing. Don't forget to subscribe, leave a review, and share this episode with a friend or two!

Further reading:

Google abandons third-party cookie deprecation plans

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Meet Steph Smith, Head of Design at Brew Digital

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.

In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity.

Get involved!
Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:

• Learn how to prioritise where to spend your marketing budget
• Understand the planning stages that can help you reduce wasted spend
• Debunk digital marketing myths that add confusion to your planning

Check our socials and brewdigital.com to learn more and sign up. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.

Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.

This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!

Further reading

How to make reporting more valuable

How to choose the right marketing channel for your campaign

Elevate customer engagement through personalised content marketing

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!

For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after events like the Euros and Wimbledon to launch their campaigns.

Freya Willcocks expertly oversees our second segment, looking at the current hits and misses of advertising campaigns, with Tom Inniss and Michele Rafaelli contributing campaigns they love and, for once, agreeing on something.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!

In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.

Starting with the leaks, SEO managers Jason Morris and ShinRoo Chao dissect the contents of the documents and offer their expert opinions on whether this is a game-changer or just business as usual.

Mark then hosts a panel with social media manager Debbie Gacutan, account manager Ciaran O'Neill, and Head of Digital Marketing Rich Harper to discuss crisis management, and what to do when it hits the fan.

Further reading
The future of search is AI, but who will really benefit from it?

Meet Ciaran O'Neill, Account Manager at Brew Digital

Q&A with Mark Bundle

Q&A with Rich Harper

Q&A with Debbie Gacutan

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!

We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’.

The report surveyed 4000 knowledge workers across the UK, US, Canada, Australia and Germany to understand the pain points and potential of the inter-generational workplaces. It highlighted some of the stereotypes made of each generation, and raised the (slightly terrifying and definitely ageing) point that we will soon have five generations in the workforce!

The second half of the show sees Nasya moderating a debate between “the Batman and Robin of our digital team”, Ross and Michele, over whether Performance Max really takes performance… to the max. Do you want to entirely hand control of your campaign to Google, or is oversight better? Michele's data-driven defence goes head-to-head with Ross's scepticism about its opaque reporting and the risk of ad waste—yet neither shies away from revealing how CRM integration may be the key to unlocking P-Max's full potential.

Further reading

Digital Etiquette: Mind the generational gap

Google Ads Performance Max campaign template spreadsheet

What are Responsive Search Ads

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.

In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.

Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.

If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.

But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions?  Join us as we unravel the implications and provide insights on how to navigate these changes effectively.
 
Also, we've had a 2025 glow-up! If you love the new podcast artwork, hit us up on socials and let us know! Instagram | LinkedIn

Listen to this episode on the Brew Digital website here

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to 2025! Congratulations, everyone, we made it.

As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self-worth. Joined by Mark Bundle and Freya Willcocks, they delve into where to learn, how to learn, and why it's essential—definitely an episode not to miss!

In the second segment, Haydn and Tom return to reflect on the "Marketers of the Universe" podcast. They look back at the past 18 months, sharing the mistakes and changes made, and what they plan to bring to you in 2025. While they admit they're not perfect, they offer valuable insights for anyone considering starting their own podcast.

Thank you for listening to "Marketers of the Universe". If you have feedback or suggestions for what you'd like to hear more of, please feel free to email us or reach out on social media—we love a good chat!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. 

This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid marketers. 

Taking clips from through the year, Brew Digital's Tom Inniss and Haydn Woods-Williams talk about the insights the team shared, the predictions they got right, what they got wrong, and what they think will change in 2025. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique challenges of engaging a business audience during the holiday season.

But let’s not forget the crowd favourite: B2C Christmas adverts! These adverts are a feast for the eyes and the heart, sparking joy and sometimes controversy. We’ll dissect some of the best ones and delve into the debates they’ve stirred.

And as a special treat, we’ll check in with the definitely real Marketers of the Universe answerphone service to hear their bold predictions for 2025. We’ve even created a bingo card with more predictions, available on our socials. Join in the fun and see how our forecasts pan out!

Thank you for being part of our podcasting journey through 2024. We’re committed to continual improvement, and hopefully, you’ve noticed as we’ve experimented with our format and found our footing.

Stay tuned for one final special podcast later this year. In the meantime, we wish you a happy holiday season filled with joy and relaxation with your loved ones.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.

In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.

Did you know that a staggering 90% of organisations fail to execute their strategies effectively, and that nearly half of small to mid-sized B2B companies lack a marketing strategy altogether? Nobody likes to be a statistic, so make sure you listen to our Head of Digital Marketing, Rich Harper, to find out how to build and execute your digital marketing strategy quickly and efficiently.

Top tip: Your strategy needs to be a living, breathing document that evolves in sync with your business goals, ensuring every marketing move is both purposeful and impactful.

Then the marketers discuss something that's been bothering them for a while... the lack of originality in B2B marketing. Doesn't it feel like everybody is just copying each other nowadays? Chasing trends and fads for a moment of relevance without thinking about the wider contribution to your marketing efforts.

The team explores how drawing inspiration from outside your industry can lead to fresh, competitive ideas. With examples from trailblazers like SEMrush and Hootsuite, we demonstrate how strategic creativity and even embracing mistakes can bolster brand authenticity.

Tune in for a treasure trove of actionable tips and innovative ideas, designed to elevate your marketing strategy and keep your brand distinct in a fiercely competitive market.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.

In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.

Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.

If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”

Further reading
Q&A with Debbie Gacutan
Why you might consider WordPress over a bespoke website
Understanding the impact of the Automattic and WP Engine legal battle
Get a free social media review with insights from our experts

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back, intrepid marketeers. 

Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the power of precise audience segmentation. Mark dishes out practical advice on avoiding common pitfalls and shares tips on how to keep your email marketing engine running smoothly. Whether you're a seasoned professional or a curious newcomer, this episode promises insights that will sharpen your email strategy and elevate your marketing game.

But that's not all! Brace yourself for a rollercoaster ride through the marketing world's most spine-tingling horror stories. From GDPR compliance nightmares to influencer campaigns gone awry, we recount tales of marketing mishaps that are as enlightening as they are entertaining. Join us for laughs, lessons, and a few chills as we unravel the unpredictable twists and turns of the marketing world.

If you enjoyed this episode and you want more like it, hit subscribe, or go through our past episodes.

If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!

Further reading

• My email open rates were plummeting, here's how I turned it around
• Meet Mark Bundle, Senior Email Marketing Manager at Brew Digital
• How SaaS Product Managers can level up their email campaign?

Additional music
Spacial Harvest Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com