I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations.

In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your website, the words on that page matter more than anything you've ever posted.

I walk you through my four-layer marketing framework (yes, I compare it to a cake, a video game, AND a theatre production, it got away from me a little) covering discovery, trust, validation, and conversion. I talk about where social media actually fits in and why it's not where most business owners think it is.

In this episode, I cover:

• Why organic reach has dropped and what that means for your business
• The real path your ideal client takes before they hire you
• My four-layer marketing framework and where social media actually belongs
• The one thing that's costing most local business owners clients (hint: it's not your posting schedule)
• A simple exercise you can do right now to test whether your website is doing its job

Grab my Website Copy Audit! 

This episode was mixed and edited by Cardinal Studio.

You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. 

Before you blame the algorithm or try another tactic, it might be time to look at what your marketing is actually saying.

In this episode, I break down the three foundational things every piece of marketing needs to communicate before any of it actually works, whether it's your website, your social media, or your emails.

In this episode, I cover:

• Why narrowing down who you're speaking to makes your marketing land harder (and why talking to everyone means talking to no one)
• How to articulate the real problem you solve, not just list your services
• Why every piece of marketing needs a clear, low-friction next step
• The common call-to-action mistakes that are costing you leads (including the dreaded mail app pop-up)

If you're not sure if your marketing or website is hitting all these marks, grab my Website Copy Audit. 

This episode was mixed and edited by Cardinal Studio.

In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).

Your homepage doesn’t need to say everything. Its job is simple:
 “Hey! You’re in the right place.”

Inside this episode, we cover:

• The 5 essential sections every service-based small business homepage needs
• How to write a clear headline that instantly tells people who you help and what you do
• Why clever or vague headlines often hurt more than they help
• The Marco Polo method for headlines + subheads (yes, really)
• What to include in a mini services section without overwhelming visitors
• Why testimonials matter (and how to think about social proof)
• Simple, non-awkward calls to action that tell people what to do next

I also share real examples for:

• Bookkeepers
• Estheticians
• Service-based small business owners who are DIY-ing their websites

If your homepage feels cluttered, confusing, or just not quite right anymore, this episode will help you simplify, clarify, and stop second-guessing every word.

✨ Bonus:
If you want a professional set of eyes on your website, you can book a website audit where I’ll review two pages and give you real, actionable feedback.

This episode was mixed and edited by Cardinal Studio.

 In this episode I welcome my first guest, Amy Traugh! Amy is a business bestie, business strategist, podcast host and soon-to-be author.  

We dive into the magic of building a community, redefining sales, branding and her personal journey from healthcare to entrepreneurship.

So, grab your coffee and get ready for a dose of tangible content and inspiring conversations in this episode of Content Magic!


00:00 Creating standout content for online businesses podcast.

04:41 Unexpected change led to personal and career reevaluation.

07:19 Starting a business during pandemic, facing challenges.

10:38 Collaboration and authenticity lead to abundance mindset.

15:30 Embracing clarity and aligning with personal goals.

19:58 Helping to overcome barriers to achieve success.

22:58 Authenticity is key in creating content.

24:43 Closing remarks and call to action for audience.

CONNECT WITH ME

Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

CONNECT WITH AMY

Instagram: @amytraugh
Podcast: The Motivated CEO
Freebie: CEO Quarterly Review Guide



Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Today, I'm diving into the concept of entitlement energy and how it can impact your business. I chat about my own experiences and feeling entitled in my own entrepreneurial journey, from expecting opportunities just magically appear to recognizing the importance of consistently promoting myself. 

00:00 Podcast on entrepreneurship, content creation, and marketing.

06:23 Sharing daily interactions and world on Instagram.

07:55 Creating hype for new product or service.

11:48 Reevaluating relevance and rectifying past experiences.

CONNECT WITH ME

Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee



Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

In this episode, I'm chatting about the need to pivot in our business. One unexpected setback in particular had me almost rebranding myself the one-armed copywriter. Kidding. I'm also getting into that never-ending loop of comparison and how looking at content creation as an art form will change the way you show up. So, tune in and discover how to infuse your business with creativity, adaptability, and growth mindset.

00:00 Embracing change, ready to dive in.

05:42 Shift in content creation leads to growth.

08:48 Launching new ideas is an experimental process.

11:43 Moved a lot, good at Spanish, uncomfortable.

14:57 Entrepreneur for 10 years, cares less now.

17:58 Copywriting should capture brand voice authentically. Content as creative self expression, not marketing.

CONNECT WITH ME

Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee



Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

In today's episode, we are chatting about welcoming in those feelings of discomfort and growth. Essentially, embracing being shitty at something. And why this is so integral to entrepreneurship. The fear of failure is real. But when you re-frame what failure even means, it's not so scary anymore.

00:00 Overcome fear of imperfection in entrepreneurship.
04:49 Finding comfort amidst discomfort, embracing entrepreneurship realities.

08:45 Embracing uniqueness and challenging societal norms is key.

10:53 Reframe discomfort and failure, give words new meanings.

CONNECT WITH ME

Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee


Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Welcome to the very first episode of Content Magic! This episode is all about how I got into entrepreneurship in the first place, what makes me a content expert and the three ingredients you need to create high-performing content that actually converts into fans and buyers. This is a must listen for entrepreneurs building an authentic business. 

01:48 Moved around, worked for bureaucratic organizations, questioned writing.

03:47 Interviewed woman with garbage house in Canada.

09:38 Helping others create content for their businesses.

11:03 Showing up authentically in content creation matters.

14:57 Effective copy needs concise, industry-specific key points. Belief in your message is crucial. Beware of one-size-fits-all approaches.

19:56 Be curious about your content and intentions.

CONNECT WITH ME

Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee


Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Most small business owners start their website refresh the same way:
 “I need a web designer.”

But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beautiful design is going to fix that.

In this episode, I’m breaking down why copy needs to come before design, especially for small business owners who want their website to actually do its job, not just look nice.

I’m sharing a behind-the-scenes look at how big agencies approach websites versus what small businesses actually need, plus the three reasons your words are doing more heavy lifting than you think.

In this episode, we cover:

• Why “design first, copy later” works for big brands but not for small businesses
• The three things your website copy must communicate clearly (and quickly)
• Why your homepage headline has one of the hardest jobs in your entire marketing
• How brand tone, messaging, and positioning all live in your words
• Why a beautiful website with vague language won’t convert
• How to think of your website as a communication and marketing tool, not just a digital brochure

If you’re planning a website update, or wondering why your current site isn’t converting, this episode will help you rethink where to start (and save you a lot of frustration).

Want help with your website copy?

I offer website audits where I review two pages of your site and give you clear, honest feedback on your messaging, brand tone, positioning, and language — so you know exactly what to fix.

👉 Learn more at lindsaysmithcreative.ca/audit

This episode was mixed and edited by Cardinal Studio.

In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works.

We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’re feeling burnt out or frustrated by trying all the things.

This is an honest, no-fluff conversation about marketing foundations, messaging clarity, and building a strategy that fits your business (and your capacity).

In this episode, we cover:

• Why marketing and social media are not the same thing
• The pressure (and burnout) that comes with social media marketing
• Why most marketing problems are really messaging and clarity problems
• The foundational work business owners love to skip (but shouldn’t)
• SEO, Google search, and how people actually find businesses
• Why fast fixes and “overnight results” don’t exist
• When paid ads make sense and when they really don’t
• The role of trust, relationships, and offline marketing
• How to think about marketing as a long-term system, not a trend

If you’ve been feeling like marketing is harder than it should be, this episode will help you zoom out, reset your expectations, and refocus on what truly moves the needle.

Connect with Kirsten:

• Instagram: @kirstenjmarketing
• Website: kirstenjordan.me
• Newsletter: Field Trip Marketing

This episode was mixed and edited by Cardinal Studio.

In this episode of Market This, I’m joined by Kristi Soomer, founder and CEO of Encircled, a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012.

Kristi brings a refreshingly honest perspective to entrepreneurship, sustainability, and marketing, especially for small business owners who are tired of the hype and want something more grounded, realistic, and human.

We talk about what sustainability actually means (beyond the buzzwords), how her corporate background shaped her business decisions, and the behind-the-scenes realities of running a product-based brand from inventory and cash flow to returns and pop-up shops.

If you’re a product-based business owner (or thinking about becoming one), this conversation is full of smart insights and “oh wow, no one talks about that” moments. 

In this episode, we cover:

• Kristi’s journey from management consulting to building a slow fashion brand
• What sustainability really looks like and how to spot greenwashing
• What it means to be a Certified B Corp (and why it’s such a rigorous process)
• Why transparency and brand values matter more than polished perfection
• How Kristi approaches marketing without trying to be everywhere at once
• The realities of entrepreneurship that don’t get glamorized on social media

This episode is for you if:

• You run (or want to run) a product-based business
• You care about values, impact, and building something long-term
• You feel pressure to be everywhere online and want a more sustainable marketing approach
• You appreciate honest conversations over hustle culture soundbites

Connect with Kristi:

• Encircled: https://www.encircled.ca
• Instagram & Threads: @encircled_
• Kristi’s website & coaching: https://kristisoomer.com
• Podcast: Ecommerce Maven (archived episodes available)

This episode was mixed and edited by Cardinal Studio.

In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners.

If you’ve ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one’s for you.

In this episode, I talk about:

• Why consistency beats complexity (even when your brain wants to do everything at once)
• Why clear messaging matters more than how much content you create
• How your offers and services are supposed to evolve as your business grows
• Why community and relationships can move your business faster than any marketing tactic
• Why you can’t wing it forever and how clarity creates confidence

I also share personal stories from my own business, including what I shelved this year, what I doubled down on, and why having a plan (even a simple one) changes everything.

This episode was mixed and edited by Cardinal Studio.

If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram.

We talk about what actually matters on social right now, why trends aren’t everything, how to stop overthinking your content, and the three types of posts every small business owner needs. We also get into burnout, boundaries, creativity, and why all your best ideas show up when you’re walking the dog or taking a shower.

If you’ve ever wanted to throw your phone in a river, delete Instagram, or move to the woods, Kat has some very refreshing strategies for you.

In this episode, we cover

• How to create content that feels enjoyable (instead of forced)
 • The three core categories of social content every business needs
 • Why one post is never enough (and why repetition is your friend)
 • What metrics actually matter for small business owners
• How to repurpose content without anyone noticing
• When trends help and when to ignore them
• How to set boundaries so social media doesn’t take over your life
• The personal sharing line and how to choose what you keep private

About Kat

Kat is the strategist behind Social Kat Media, helping small-town and local business owners show up online without feeling glued to their phones. She’s here to make marketing feel human, fun, and totally doable.

Find her on Instagram at @socialkatmedia and learn more about her membership, The Social With Kat Club.

This episode was mixed and edited by Cardinal Studio.

Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist.

In this episode, I cover:

• The #1 website mistake almost every small business makes (and how to fix it)
• Why repeating the same message in different ways confuses your audience
• How your website ends up looking like a brochure — and what to do instead
• Why your calls to action matter more than you think
• What clear CTA copy looks like (and why “clever” usually hurts conversions)
• How unclear messaging stops people from ever hiring you
• Why showing up only when you're selling is sabotaging your marketing
• What “nurture content” actually means for small businesses

✨ Website & Marketing Audits

If your website feels confusing or messy, I can audit your copy, layout, and user experience so you know exactly what to fix.

Learn more: Marketing Audit

This episode was mixed and edited by Cardinal Studio.

If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. 

This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really it?” moment.

We talk about:

• The catalyst that pushed Shannon out of her dream job and into entrepreneurship
• Why researching your business idea matters way more than you think
  How to figure out if your idea actually has a market (before you build it)
• The wildly overlooked transferable skills you’re probably forgetting you have
• The biggest mindset shift women need when going from employee → entrepreneur
• Why so many women undercharge and how to break the habit
• Running a business without showing your face  
• What Shannon learned from running (and selling) her brick-and-mortar franchise
• How fear shows up in entrepreneurship… and why doing the scary thing anyway changes everything
  
  

PLUS:
We share a behind-the-scenes peek at the Business Refresh Summit we’re hosting It's a free 4-day experience designed to help small business owners simplify their plans, feel confident going into Q1, and build momentum without the burnout.

• Shannon’s website: secondactsuccess.co
• Shannon’s book: Start Your Second Act
• Shannon's podcast: Second Act Success

Join the FREE Business Refresh Summit! 

This episode was mixed and edited by Cardinal Studio.

Welcome back to Market This. 

Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not.

As a copywriter and marketing strategist, I’m walking you through:

• The signs you’ve officially outgrown your DIY copy
• Why good copywriting is more than “making words sound pretty”
• What actually happens behind the scenes when a copywriter takes over
• The emotional side of messaging (yes, it matters!)
• Why you’re too close to your business to write everything yourself
• When a copywriter can’t help you yet
• And the difference between refreshing copy vs writing from scratch

If you're feeling stuck, scattered, or unsure what to say anymore… this episode will help you figure out your next step.

Not quite sure if you're ready to hire a copywriter? Start with my marketing audit!

This episode was mixed and edited by Cardinal Studio.

There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content.

In this episode, I'm talking about what nurture content really is (and what it’s not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients.

You’ll learn:

• What nurture content does that promo content can’t
• How to write emails people actually reply to
• Why storytelling is your most powerful nurture tool
• The simple framework for writing nurture emails that connect and convert
• How to weave subtle CTAs into your nurture emails without feeling pushy

If you’re ready to build real relationships, and turn your audience into long-term customers, this episode is for you. 

This episode was mixed and edited by Cardinal Studio.

Is Your Website Actually Doing Its Job?

You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money.

In this episode, you'll learn:

• The "who is this for?" gap: why vague, flowery homepage copy is driving warm leads away, and what to say instead
• The "what happens next?" gap: the difference between a call to action that just exists and one that actually converts
• The "why you?" gap: how to position yourself so referrals landing on your website immediately know you're the right person

Not sure if your website is doing its job? That's why created the Website Copy Audit. Get a clear, specific breakdown of what's working, what's confusing visitors, and what to change: lindsaysmithcreative.ca/audit

This episode was mixed and edited by Cardinal Studio.

This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.

We’re breaking down:

• What a paid ad actually is (and why Meta loves your money)
• Why your website has to convert before you run ads
• How to use the Bath & Body Works funnel analogy to understand customer journeys
• The tech you absolutely need (hello, tracking pixels and cookies)
• How to stretch a $300 ad budget and still see results
• And why your copy is what does the real selling

Melissa also shares smart ways to retarget warm leads, test ad creative, and know if your ads are working without wasting a ton of time or cash.

If you’ve ever thought about running ads but have no idea where to start, this episode is your crash course in doing it the right way.

Listen now and learn how to make your ads work so you’re not just paying for clicks, you’re paying for conversions.

Connect with Melissa!

Instagram: @litchfieldmedia

Threads: @litchfieldmedia

LinkedIn: Melissa Litchfield

Free ad resource: Proven Pixel Permit

This episode was mixed and edited by Cardinal Studio.

So… what is marketing, really?

It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.

In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats.

We’ll talk about:

• Why social media is just one tiny piece of your marketing puzzle
• What marketing really boils down to (hint: it’s simply how you advertise what you do)
• Why your website, emails, and even conversations are part of your marketing
• How to figure out where your clients are actually coming from and go all in there
• Why you want a copy-led marketing expert 

If you’ve ever felt like marketing your business is a full-time job you didn’t sign up for, this episode is going to take a huge weight off your shoulders.

Grab my Free Marketing Foundations Checklist! 

This podcast is produced, mixed, and edited by Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy.

We’ll talk about:

• How to set a clear intention before you walk in the door (and why that changes everything)
• What to say when people ask “So, what do you do?" without sounding like a robot
• The easiest way to make real connections that turn into referrals or collaborations
• How to follow up without being weird or spammy
• Why showing up as a participant (not just an attendee) makes you unforgettable

Plus, I share my own hot pink branding moment that got everyone talking.

If you’re heading to an event soon, grab my Free Marketing Checklist at to make sure your messaging is clear before you go.

Show mixed and edited by Cardinal Studio.

This episode was mixed and edited by Cardinal Studio.

In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier.

Here’s what we cover:

• Clear Messaging: What it really means and how to simplify what you say so people instantly get it.
• Your Ideal Client: How to figure out who you’re actually talking to (hint: it’s not “Sally Salesy”).
• Market Position: What makes you different and how to lean into it.

Whether you’re just starting out or ready to refine your strategy, this episode will help you stop shouting into the void and start marketing with more clarity and confidence.

Listen now and grab my free Marketing Checklist mentioned in the episode at lindsaysmithcreative.ca

Show mixed and edited by Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what you can expect moving forward.

You’ll hear me share:

• The real reason I shifted from “content” to “marketing” — and what that means for you as a small business owner
• Why marketing doesn’t have to feel like a chore (or something you just check off your to-do list)
• What you can expect from the new show format including simple, sustainable marketing strategies you can actually use
• A candid chat about taking breaks, feeling guilty about it, and what I learned about capacity and seasons in business

If you’ve ever felt like marketing your business is overwhelming or you’re tired of chasing trends and tactics that don’t stick, this episode is your permission slip to slow down, refocus, and start marketing in a way that feels more human.

Links & Resources Mentioned:

 Free resources for small business owners: lindsaysmithcreative.ca

Connect on Instagram: @lindsaysmithcreative

If you loved this episode:
Subscribe, leave a 5-star review, and share it with a fellow small business owner who could use a little marketing clarity today.

Show mixed and edited by Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands. 

If you’ve ever felt overwhelmed by conflicting advice or tired of chasing trends that don’t fit your business, I am your new marketing bestie. 

What You’ll Learn

• Why most marketing advice online doesn’t apply to small businesses
• The key principle that drives effective marketing (hint: simplicity)
• How Market This will help you build confidence, consistency, and clarity in your marketing

Why Listen

Every episode delivers:

• Practical strategies you can implement right away
• Real-life stories from small business owners who’ve been there
• Honest conversations about what actually works (and what doesn’t)

I'm super excited to launch this brand new podcast and can't wait to bring you along for the ride! 

This episode was mixed and edited by Cardinal Studio.

Instagram just isn't performing the way it used to. 

Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.

And this Thread from Eman Copy Co is what started this whole discussion! 

In this episode, I’m sharing:

• Why engagement is down (even for accounts with 100k+ followers)
• The emotional rollercoaster of being over Instagram even when you used to love it
• What’s actually working in marketing right now
• How to make your business less dependent on any one platform
• My favorite alternatives: email marketing, websites, and (surprise!) in-person networking

If your content is starting to feel like shouting into the void, this episode is your permission slip to shift your strategy without burning it all down.

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Feeling overwhelmed by the idea of living more sustainably? You’re not alone.

But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Content Magic, I chat with Sarah Robertson-Barnes, founder of Sustainable in the Suburbs and host of the podcast of the same name. 

Sarah shares how small, joyful shifts in your daily habits can add up to powerful climate action — no perfection required!

We cover:

•  Why sustainable living doesn’t have to mean giving up everything you love
• How to identify your unique path to climate action (hint: it starts with what brings you joy!)
• Simple swaps that save money and reduce waste (bye-bye, paper towels and plastic wrap!)
• How to get started without the overwhelm — even if your partner isn’t on board
• The surprising power of community (yes, sharing your herbs totally counts)

If you’ve ever thought, “Where do I even begin?” this conversation will leave you feeling empowered to start where you are.

Links + Resources:

🌿 Listen to Sarah’s podcast: Sustainable in the Suburbs
🌿 Check out her free Household Waste Audit + other digital resources: Sustainable in the Suburbs Shop
🌿 Follow Sarah on Instagram and Threads

🎧 Related episode: Are You Overwhelmed by Climate Action? Start Here 

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take
• Share this with a friend who’s learning to do content their own way

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer.

If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you.

In this episode, I’m sharing:

• My “just enough” marketing plan for the summer months
• Why I’m focusing on long-form content like podcasts and blog posts
• How I batch my emails to feel like I have my life together (even when I don’t)
• Why I’m letting go of Instagram guilt—and what I’m doing instead
• The unexpected platform that’s giving me life right now (hint: Threads)
• A real-life reminder to adjust your strategy based on your actual life

Plus, I talk about:

• What I’m not doing (no TikTok, no big launches, no pressure)
• How I repurpose my “big idea” content into social media bites
• The importance of setting realistic expectations for your season of life

Whether you’ve got toddlers or travel plans, this episode will help you simplify your marketing—without ghosting your audience or your business goals.

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take

Share this with a friend who’s learning to do content their own way!

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

In this episode of Content Magic, I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers. 

We talk about food noise: the mental and emotional chatter that consumes way too much brain space (you know, like debating carbs at midnight or feeling guilty after a snack).

Lindsay shares:

• Why willpower isn’t the problem (and what really is)
• The difference between a dietitian and a nutritionist
• Why your saved “wellness” reels might actually be causing harm
• What to do when you feel stuck in a loop of food rules, guilt, and late-night snacking
• Why it’s okay to only eat three vegetables (yes, really)

We also talk about her brilliant Quiet the Food Noise quiz, which helps you identify your biggest trigger and what to do about it.

This one is a must-listen for anyone tired of trying to follow influencer nutrition advice that’s more noise than help.

CONNECT WITH LINDSAY! 

Instagram: @lindsaymartensnutrition

Website: lindsaymartensnutrition.com

Resource: Quiet the Food Noise Quiz

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithrcreative.ca

Resource: ChatGPT Cheat Sheet for Social Media

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

If you set up your Google Business Profile and haven't touched it since, this episode is for you.

A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is.

In this episode, I'm chatting about  how your Google Business Profile fits into your broader local visibility strategy and why what happens after someone finds you matters just as much as getting found in the first place.

What you'll learn in this episode:

• Why your Google Business Profile is often a customer's very first impression of your business before your website, before social media
• The local visibility ecosystem: how Google reads your profile as one signal among many
• What "optimized" actually means (and the high-leverage moves most local businesses skip)
• Why reviews are a ranking factor, not just a reputation tool and why responding to them matters as much as collecting them
• The message consistency gap that causes local businesses to lose leads even when their profile is doing its job

Stats mentioned in this episode:

• Nearly 46% of all Google searches have local intent
• Businesses with optimized Google Business Profiles attract up to 70% more visits than those without one
• Over 88% of consumers trust online reviews as much as personal recommendations

Resources + links:

• Is your website ready to convert the traffic your Google profile sends it? I can audit your homepage and one other page for maximum conversion: lindsaysmithcreative.ca/audit

This episode was mixed and edited by Cardinal Studio.

In this episode of Content Magic, I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co. 

What starts as a conversation about natural skincare turns into a much deeper chat about what it means to take care of yourself—especially when you're a one-woman business, a mom, or both.

We talk about:

• Why Rebecca shifted from ingredient-focused marketing to lifestyle storytelling
• How skincare rituals became a form of self-trust and confidence
• The transition from home-based business to a professional studio
• Navigating summer as a small business-owning parent (and bracing for routine chaos)
• Why simple, slow, real-time content resonates more than hyper-edited reels

Whether you're into skincare or just need a reminder that you deserve the clean towel, this episode will inspire you to slow down, show up for yourself, and let self-care become part of your business strategy.

Connect with Rebecca:
Website: https://thedetourco.com
Instagram: @thedetourcomuskoka

Connect with me: 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take

Share this with a friend who’s learning to do content their own way!

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

In this deeply personal and totally unfiltered episode, I’m pulling back the curtain on what it’s really like to run a business with ADHD. Spoiler: it’s not all chaos. But it’s definitely not all calm either.

From idea overload to sensory overload, I’m sharing the highs, the struggles, and the hilarious contradictions of being a creative entrepreneur with ADHD. You’ll hear how I structure my week (kind of), the tools I use to stay on track , and why I’ve stopped calling ADHD my superpower.

Inside this episode:

• Why storytelling works so well for ADHD brains
• The dopamine trap of content creation
• Real systems I’m using to stay organized (even when I don’t want to)
• What’s working, what’s not, and what I’m still figuring out
• Why your content strategy shouldn’t be one-size-fits-all

Whether you’re neurodivergent or just feel pulled in a million directions, this episode is your permission slip to do things your way and still succeed.

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take
• Share this with a friend who’s learning to do content their own way

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.

In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn:

• Why "marketing" is the real umbrella, and "content" is just one spoke on the wheel
• The difference between short-form and long-form content—and how to pick what works for you
• Other marketing tactics that might work better for your business than social media
• Why you don’t have to be on Instagram (or film videos) to grow your business
• What a complete, stress-free marketing strategy might actually look like

If you’re feeling overwhelmed by content creation or burnt out from trying to be everywhere, this episode will give you permission to simplify and realign your strategy.

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: ChatGPT Cheat Sheet for Social Media

Show mixed and edited by: Cardinal Studio

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take
• Share this with a friend who’s learning to do content their own way

This episode was mixed and edited by Cardinal Studio.

Is your content feeling forced, inconsistent, or straight-up exhausting? It might not be a strategy issue. It might be your nervous system. 

In this episode of Content Magic, I’m joined by my friend Ashlee Livingstone, a life alignment coach and breathwork facilitator, to talk about the real reason your content might feel out of sync.

We cover:

• How nervous system dysregulation shows up in your content creation habits
• Simple ways to reset before you write, post, or show up online
• Why alignment matters more than algorithms
• How to stay visible without burning out (especially if you're not a "B-roll" girl)
• What future-you knows that current-you is forgetting

This conversation is full of “ah-ha” moments, grounded tools, and a few solid laughs. Whether you’re in content burnout or just feeling a bit disconnected from your message, this one’s for you.

 Links + Resources

• Follow Ashlee on Instagram: @ashlee.livingstone
• Learn more about her Mental Fitness Club or book a Life Alignment Session at ashleelivingstone.com
• Grab your FREE No-Stress Content Planner: lindsaysmithcreative.ca/magic

Don't forget to subscribe and leave a review! 

Show mixed and edited by Cardinal Studio.

This episode was mixed and edited by Cardinal Studio.

Ever stared at your screen with zero clue what to post next? You’re not alone. And this episode is for you.

In today’s solo episode, I'm sharing five unconventional ways to spark creativity and beat content block without forcing it. Forget the hustle-heavy “30 reels in 30 days” advice. These hacks are designed to help you reconnect with your creativity, your nervous system, and your actual life (remember that?).

You’ll learn:

• Why your best content ideas aren’t born at your desk
• How movement and creativity (even with Play-Doh!) can help you find your flow
• Why your spice drawer might hold the key to a breakthrough
• How to spot the signs your nervous system needs a reset
• The surprising reason fiction books belong in your business toolkit

Your Content Challenge This Week:
Leave the house. Take a break. Move your body. Do something creative just because. Regulate your nervous system. Then come back to your content with fresh eyes—and likely, a better idea.

Don't forget to grab your free No-Stress 30-day Content Planner! 

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take
• Share this with a friend who’s learning to do content their own way

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

You’ve seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn’t work?

In this episode, I’m pulling back the curtain on four of my biggest content and marketing mistakes. From ignoring people in a Zoom room (oops) to launching a program from a hospital room (don’t recommend). I’m sharing exactly what I learned from each one, so you can skip the stress and start creating content that actually works for your business.

We’re talking:

• Why hustle culture is not a strategy (and what to do instead)
• How clickbait titles kept me stuck
• Why your energy is your best content asset
• The content mistake I see every new offer make

If you’ve ever wondered why your content isn’t landing—or you just need a reminder that everyone messes up—this one’s for you.

04:03 Flexibility and Focus: A Lesson

07:45 Burnout After Return to Work

09:58 Rest Your Brain for Creativity

14:34 Reflecting on Past Content Growth

17:51 Creating Comforting Content Connections

19:36 Creative Content Inspiration Guide

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

Show mixed and edited by: Cardinal Studio

If You Liked This Episode:

• Leave a review (it helps more than you know!)
• Subscribe so you never miss a spicy take
• Share this with a friend who’s learning to do content their own way

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic! 

In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL. 

We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced. 

Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it’s scary

If you've been craving more creative freedom, tune into this episode! 

03:44 Early Reels Success Strategy

06:57 Social Media Sharing Struggles

12:03 Content Creation Hurdle: Too Close

15:41 Embrace Fearless Thought Leadership

19:03 Acronyms and Leadership Insights

21:05 Quilting Industry Shifts and Trends

25:34 Embracing Humor in Content

27:22 Ideas Management for Creatives

31:05 Visual Appeal in Client Engagement

36:50 Storytelling and Connection

38:01 "Lessons from Unexpected Memories"

40:51 Managing Ideas for Later Use

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

CONNECT WITH MAUDE! 

Instagram: @theretroquilter

Website: theretroquilter.com

Shop: Retro Patterns

Offer: The Maude Squad

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic. 

On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business. 

And, we are getting into the pitfalls of bro marketing, income claim marketing and how you can still be successful (and earn an income) as a solopreneur. 

We also getting into the lies about passive income (hint: it's not really passive) and how the term ethical sales may not even need to exist. 

This is an awesome episode that will inspire you to keep going no matter what stage of business you're at. 

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

CONNECT WITH MAGGIE! 

Instagram: @bsfreebusiness

Threads: @bsfreebusiness

Website: bsfreebusiness.com

Book: Staying Solo

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Welcome back to another episode of Content Magic. 

On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media.

Here's what you'll learn: 

• Understand Your Keywords: Before creating content, it's critical to do keyword research. Tools like Ahrefs Keyword Generator can help identify terms that are low in competition but high in search volume, making your content more discoverable.
• Quality Over Quantity: Google now prioritizes valuable content. Ensure your copywriting is not only keyword-rich but also adds genuine value to your audience.
• Maximize Evergreen Content: SEO allows you to be "out there" even when you're not actively online. Jess shared a powerful story of a five-year-old blog post still driving traffic, proving the lasting impact of well-optimized content

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

CONNECT WITH JESS! 

Instagram: @jesscreatives

Threads: @jesscreatives

Website: jesscreatives.com

Podcast: Brand Whys

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic! 

On today's episode, I'm sharing a few different ways you can stand out online. It's super noisy out there and learning to cut through that noise is more important than ever. Let's talk about it! 

1️⃣  Stand for something. Lean on though leadership which means, sharing your perspective on events and topics in your niche or industry. 

2️⃣  Tell better stories. Your audience won't likely remember facts but they will remember the stories you tell. And that is key to for visibility. 

3️⃣ Trust your own voice. Are there specific expressions you use or a certain way you speak? Lean into that! And share it. 

Bonus: Marketing is repetition. The blessing and the curse of your content is no one is looking as closely as you think. That means if you feel like you're constantly saying the same thing, you're doing it right!

If you've been having a tough time with visibility, don't miss this episode! 

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner

This episode was mixed and edited by Cardinal Studio.

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.

In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.

In this episode:

• Why you already know what to write (you're just looking at it wrong)
• The mindset shift that makes email feel less like a corporate broadcast and more like a text to a friend
• What to do when you've ghosted your list for months and why you don't need to apologize
• How to handle unsubscribes without spiraling
• Why email gives you something social media never can
• The consent question: what you need to know before you start emailing your list (especially in Canada)

Connect with Shannon: 

Instagram: @mrs.vondy

Threads @mrs.vondy

Program: The Email Club

Freebie: 10 Ways To Unboring Your Emails

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic! 

On this episode, I'm getting into the importance of having a website for small business owners. Because here's the thing: if Instagram (or any social platform you use) disappeared tomorrow, would there be another way for clients to find you? 

Social media is an awesome tool. But, it's just that. A tool. And you don't own it. Your website, however, you DO own. 

I'm also breaking down exactly what you need on your website. Spoiler: it doesn't have to be complicated. Plus, learn why credibility and trust matters! 

This episode is packed with great stuff about DIYing your own website and why you need to invest in your own website. 

If you're a small business owner, don't miss this one! 

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress Content Planner

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

Welcome to another episode of Content Magic! 

Today I'm diving into one of my favourite topics: the art of copywriting. And, it is absolutely an art. 

I'm giving you five strategies to improve your copy: 

1. Keep it simple! 

2. Create breathing room. 

3. Pick one message to convey. 

4. Practice reading your copy out loud. 

5. You don't always need a CTA. 

Don't miss this one if you want to improve your content! 

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress Content Planner

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic! 

In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design. 

We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process. 

She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours. 

Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website. 

Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures. 

Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact. 

04:35 Authentic Branding for Industry Expertise

07:11 Brand Kits vs. Full Branding

11:42 Website Functionality Over Beauty

14:49 Changed Massage Therapists for Convenience

16:57 Passion for Rebranding Uncovered

22:02 Creative Connections & New Offerings

CONNECT WITH PUJA! 

Instagram: @roopcreativeagency

Threads: @roopcreativeagency

Website: roopcreativeagency.com

CONNECT WITH ME! 

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress Content Planner

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

On today's episode of Content Magic, I'm thrilled to introduce you to Pinterest expert, Elaine Timms. 

She is a pro at evergreen marketing and believes that with the right approach, your content can continue working for you long after it's published. 

We are also chatting about how Pinterest is often dismissed as just another social media platform (it's not) and how it's actually more of a search engine that can drive consistent traffic to your website or podcast. 

Elaine shares some tips to help listeners get started on Pinterest and does some live keyword research right here on the show. 

05:07 Pinterest and Blog Post Interaction

07:19 Effective Content Repurposing Tips

09:42 Diverse Pinterest Niches Thrive

14:30 "Long-Form Content for Social Success"

16:51 Importance of SEO for Websites

21:31 Stay Awesome: Subscribe and Share!

CONNECT WITH ME! 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress Content Planner

CONNECT WITH ELAINE! 

Instagram: @elainetimmscreative

Threads: @elainetimmscreative

Website: elainetimms.com

Freebie: Pinterest Marketing Service Guide for Beginners

Show mixed and edited by: Cardinal Studio

This episode was mixed and edited by Cardinal Studio.

 In today’s episode, I'm sharing a few ways to cure that content chaos. 

You know what I mean - when you know you need to marketing your business and create content but you're so overwhelmed you just don't know where to focus? 

Let's talk about some of the things that are holding you back. 

1. Trying to be on every single platform because you think this is the best way to get visibility. 

2. Getting caught up in perfectionism and overthinking which leads to analysis paralysis. Or, just freezing up and doing nothing. 

3. Not knowing what to say or where to say it or struggling with what you're audience needs to hear. 

4. Comparing yourself to others and feeling like you're behind or not good enough. 

5. Inconsistent effort or burnout then ghosting your email list, social platforms, podcast or other content platform, making harder to start up again. 

I'm sharing a few ways to overcome some of these common pitfalls and giving you the permission to do things simpler and with less stress. 

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic. 

Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. 

Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising. 

She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business. 

Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs. 

You absolutley do not want to miss this one!

05:11 From Resume Help to Business Mentor
09:16 Framework for Success
10:28 From Expert to Strategic Seller
14:54 Podcast Retirement for New Life Chapter
17:14 Freelancing: A Breath of Fresh Air
20:44 "Creating Happy, Healthy Family Lives

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH JAN!
Instagram: @janditchfield.co
Website: janditchfield.co
Freebie: 100K Checklist

This episode was mixed and edited by Cardinal Studio.

Welcome to another episode of Content Magic!

Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.

Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.

We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.

03:20 Embracing Social Media Growth
07:07 Understanding Instagram Reels Trials
10:46 Branding Guidelines for Client Engagement
13:21 Authenticity Over Aesthetics
16:39 "Copywriting Authorship Disclaimer Needed?"
19:36 Podcast Wrap-Up & Social Share

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH BRITT!
Instagram: @brittdoessocial
Training: Visibility Beyond Social Media

This episode was mixed and edited by Cardinal Studio.

In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success.

She is sharing her transition from her corporate career as a TV producer in New York and Los Angeles to becoming a franchise owner and then again her shift to starting her own business.

We dive into the challenges of leaving a stable job, the unpredicability of entrepreneurship and even find some analogies with Hallmark movies.

Plus, Shannon gives us a sneak peek into her forthcoming book and insights on finding work that aligns with your life.

If you've been thinking about starting your own business and are wondering when to leave your 9-5, you're not going to want to miss this episode.

00:00 Left TV production, bought franchise for flexibility.
05:49 Midlife priorities shift, causing job fulfillment loss.
08:51 Managing hectic mornings led to starting a business.
10:20 Clients take pay cuts for better environment.
13:08 Nobody truly knows; trying is progress.
18:47 Research business needs; hire for weak areas.
20:27 Balancing entrepreneurship with personal life is challenging.
23:23 Overwhelmed by ideas; focus on achievable tasks.
26:02 Subscribe, share, review; stay connected on Instagram.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH SHANNON!
Instagram: @secondactsuccess
Website: secondactsuccess.co
Podcast: Second Act Success Career
Freebie: Second Act Journal

This episode was mixed and edited by Cardinal Studio.

Welcome back to Content Magic!

We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events.

In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever.

Kristina also shares some of the secrets to her quick business growth, her mission and values and where her and her business partner want to take things in the future.

You don't want to miss this one!

00:00 Creating effective, standout content crucial for entrepreneurs.
05:05 Canadian entrepreneurial club dislikes agency pitches; applied.
08:28 Juggling expenses, genuine communication, ethical sales approach.
11:47 Traveling and networking crucial for business growth.
13:32 Intentional networking and speaking boost growth.
17:26 Building connections supports business growth and reputation.
20:21 Team is busy, involved; building culture now.
22:52 Social Business Club membership, High Vibe Women event.

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca

CONNECT WITH KRISTINA!
Instagram: kristina.bartold and thesocialsnippet
Website: thesocialsnippet.com
Freebie: IG profile optimization guide 

This episode was mixed and edited by Cardinal Studio.

Welcome to another episode of Content Magic!

In this special end-of-year episode, I'm reflecting on how far I've come this year, what I've learned and what I want to leave behind and encouraging you to do the same.

I'm also getting into why comparison with others this time of year will get you nowhere and how I can magically remove the stress of content creation for you over the holidays.

We are taking a podcast break for two weeks so I'll see you in the new year!

CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Offer: Holiday Content Bundle!

This episode was mixed and edited by Cardinal Studio.