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98. Reading The Yield Curve Like a Crystal Ball for the Economy 18 juil. 202500:46:44

Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.

In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market. 

We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall.

You’ll learn:

  • What the yield curve actually shows us
  • Why inflation expectations are everything
  • How supply and demand for bonds move the market
  • What the bond market thinks about the Fed
  • Why geopolitics can send yields swinging in both directions

If you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you.


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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

97. Part 2: Investing Jargon Demystified 11 juil. 202500:29:43

The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;)

Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how a stock is defined before you understand stock exchange and stock market. In this episode, Part 2, we cover 11 new essential investing terms that make sense after you learn those previous terms. Learn how to understand the finance-bros from your finance-sis and become fin-fluent. 😀

Episodes Mentioned:

95. Dividend Investing

88. The 11 Sectors

67. Year-end personal finance tips

56. Portfolio Management & Asset Allocation

10. How to read a stock quote

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Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

96. Top-Down Investing Framework: Time to Zoom Out04 juil. 202500:32:44

Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? 

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.

We cover:

  • How to assess the current economic environment using real-world clues
  • Why sectors matter and how they respond to changes in growth, inflation, and interest rates
  • How to connect the dots from macro trends → sectors → stocks

If you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨


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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
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⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

95. Dividend Investing: Not Just for Retirees27 juin 202500:26:26

What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals.

We talk about:

  • How dividend stocks differ from growth stocks
  • What makes a dividend stock high-quality (spoiler: it’s not just about yield)
  • The key dividend dates you need to know so you actually get paid
  • How to look at Beta when choosing dividend stocks to smooth volatility in portfolios
  • How dividend stocks can add income, stability, or reinvestment power to your strategy


Whether you’re investing for the long haul or just getting started, this episode will help you see dividends as more than a bonus—they’re a tool. Learn how to use them wisely. ✨


Related Episodes:

3. What is a stock?

10. How to read a stock quote

14. How to analyze a stock

18. Understand the yield curve

29. Investment risk tolerance

56. How to construct and manage a portfolio

59. What is P/E ratio and Stock Valuation

74. Stock Order Types    

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

94. It’s in the Name – Investing Jargon That Actually Makes Sense (Replay)20 juin 202500:25:34

Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should!

And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, ETFs, market cap, dividends, and more, layered in a way that makes the market make actual sense. 

Whether you're just starting out or need a refresher, this episode is proof that financial literacy isn’t complicated when it's explained clearly. And yes, most of it really is in the name.


Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

93. Fed Deep Dive, Part 4: The Price of a Political Fed and the Volcker Wake-Up Call13 juin 202500:36:57

This is the era where the Fed found its backbone...and yeah, it was messy.

We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldn’t raise rates, even as inflation hit 20% in 1947. Yeah… not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basically said, “We need boundaries.” And just like that, monetary policy and politics went on a much-needed break.

But the real story relevant to today? The 1970s. Enter: stagflation... a nightmare mix of high inflation and high unemployment. And then comes Paul Volcker, the Fed Chair who didn’t just adjust rates, he detonated them. He ditched the traditional playbook and targeted the money supply instead of interest rates, sending borrowing costs through the roof to crush inflation expectations. Two back-to-back recessions followed… but inflation finally came down. And the Fed? It got its credibility back.

It was controversial, painful, and totally necessary. And now, with inflation heating up again, you can see why Papa Powell idolizes Volcker, because price stability isn’t just one goal. It’s the foundation for everything else.

So if you’ve ever wondered why the Fed is allergic to political pressure, why it fights inflation so hard, or why mortgage rates are making you cry, this episode explains exactly how we got here.

The big takeaway?

 ✨ The Fed learned that price stability is the foundation of everything else: jobs, growth, and economic confidence.

 ✨ And history shows us what happens when the Fed’s priorities get steered by politics instead of policy.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

92. Fed Deep Dive, Part 3: The Fed’s Origin Story—from Reaction to Responsibility06 juin 202500:38:20

Before the Fed existed, J.P. Morgan literally had to bail out the banking system. That’s when the U.S. realized depending on wealthy individuals to prevent financial collapse wasn’t sustainable—and the Federal Reserve was born.

In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the most powerful institutions in the world. Jess helps me trace the Fed’s messy glow-up: from freezing during the Great Depression to gaining real tools and some independence after World War II.

Here’s what we learned:

  • The Fed wasn’t created to run the economy—it was just supposed to stop bank panics.
  • It failed hard in the 1930s, so Congress gave it more power and structure.
  • During WWII, it worked closely with the Treasury, but inflation forced a breakup in 1951.
  •  That split gave us the independent Fed we have today—aka the one that’s not supposed to take political orders.

It turns out, Fed independence isn’t just some finance nerd hill to die on—it’s what helps protect the entire economy from political chaos.

If you’re like me and thought, “Wait, the Fed didn’t always manage the economy?”—this episode is for you. And yes, we’ve got more Fed deep dives coming. Because wow… there’s a lot more to unpack.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

91. Listener Q&A: The Taco Trade, Stock Analysis, and Money Market Funds30 mai 202500:24:28

In this episode of Market MakeHer, we’re answering your questions and breaking them down in a way that actually makes sense. Questions we answered:

  1. What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)
  2. How to figure out if a stock is “good”, including forward P/E ratios, earnings growth expectations, and analyst reports
  3. The difference between High-Yield Savings Accounts and Money Market Funds, and how rising or falling interest rates impact both

✨ Want more? Check out these past episodes we mentioned:🎧 ⁠What Is a P/E Ratio?⁠🎧 ⁠How to Analyze a Stock⁠

And don’t forget to ⁠subscribe to our newsletter⁠—we’re packing it with more consistent, helpful, and easy-to-understand investing content to help you stay fin-fluent.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

90. How To Choose A Brokerage Firm and Open An Account23 mai 202500:47:58

Choosing the best brokerage firm for your investing needs might seem overwhelming, but we're here to help! Most brokerage firms now offer $0 account minimums and commission-free trades. They compete in their tools, features, and support. That’s where your needs come into play.

Your life will change. Maybe you’ll buy a home, get divorced, get married, start a business, have a baby, switch careers, or start planning for a big goal like retirement or a dream vacation. Your brokerage should grow with you.

To find the right brokerage firm, ask yourself:

  • Do I want to learn as I go? Look for platforms with strong educational tools that explain the “why” behind each decision.
  • Is it easy to use, or just easy to look at? A clean interface is great, but it should also save you time and help you take action.
  • Do I prefer to manage money on my phone? If mobile is your main device, the app experience really matters.
  • What kinds of investments do I want access to? Beyond stocks and ETFs, consider if you’ll want funds, bonds, or retirement accounts like a Roth IRA.
  • How much research do I need to feel confident? If you like digging into details, look for screeners, data, and expert insights.
  • How much money am I starting with? If it’s a smaller amount, fractional investing will help you buy into big-name stocks without needing big money.
  • How involved do I want to be? If you’re short on time, you might prefer a platform that offers automated investing or robo-advisors.


Read the best brokerage guides I’ve already put together: 👇

Best brokerage firm for beginners guide: ⁠https://www.stockbrokers.com/guides/beginner-investors⁠

Best brokerage app guide: ⁠https://www.stockbrokers.com/guides/mobile-trading⁠

Episodes mentioned:

16. Dark Pools, PFOF, and Market Makers

9. How to choose a brokerage firm

8. How to write an investment thesis and use a stock screener

12. How to invest (Building Your “Dream Home”)

56. How to construct an investment portfolio

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

89. Replay: The Fed Talks, the Market Decides—How Rates Really Get Set16 mai 202500:31:49

If you have debt or you have money, you’re impacted by the credit market, whether you realize it or not. It’s the largest market in the world, and it impacts everything from your mortgage and auto loan to the savings account you earn interest on. Understanding how it works can help you make smarter decisions about when to refinance, borrow, or invest.

Think the Fed controls your mortgage or car loan rate? Not exactly. In this replay, we unpack the real power player...the credit market. From the shape of the yield curve to trillions in government debt rolling over this July, the market ultimately calls the shots.

Your mortgage rate? It’s tied to the 10-year Treasury yield. Credit card and car loan rates? They follow the curve, too. We break down how the yield curve, built on U.S. government debt, sets the tone for borrowing and saving across the economy. While the Fed influences short-term rates, the market takes over from there, pricing long-term risk, setting interest rates, and moving your money.

So why does the government care? Because they’re rolling over a mountain of debt in July, and every tick higher on the 10-year makes that debt more expensive. Even top investors like Scott Bessent, a former Soros Fund CIO, are sounding the alarm on the U.S. government’s growing interest bill, keeping all eyes on the 10-year Treasury.

There’s never been a better time to understand how the credit market really works.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

88. Replay: The Stock Market’s 11 Sectors and When They Shine (or Struggle)10 mai 202500:33:02

Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company.

In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the economy is booming (think financials, tech, consumer discretionary) and defensive sectors that hold strong even when times get tough (like healthcare, utilities, and consumer staples).

Money flows from one sector to the next as the economy moves through the business cycle. From early recovery to late-stage expansion to recession—every stage favors different sectors. We’ll show you how to spot the rotation, understand sector tailwinds and headwinds, and use that insight to build smarter investing ideas.

By the end, you’ll be able to answer:
Am I playing offense or defense with my portfolio? And is it time to switch?

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

87. What Is P/E Ratio? Learn how to valuate a stock (Replay)02 mai 202500:33:01

How do you know if a stock is "on sale" or overpriced? It's time for a math refresher! In this replay of Market MakeHer podcast episode 59, we learn all about stock valuation and how to look at the price-to-earnings (p/e) ratio to make informed investing decisions. (We mentioned some stocks and referred to how they were performing back in October 2024 - FYI!)   

🔮 P/E Ratio Demystified

"P/E ratio is just the price divided by earnings." 

We teach you the math and give you real examples to make it make sense, but feel free to ask us a question!  

🧟‍♀️🧠 Takeaways

  • Price alone does not determine if a stock is expensive.
  • Understanding PE ratios is crucial for stock picking.
  • P/E ratio is calculated by dividing the price by earnings.
  • Market perception influences stock prices significantly.
  • Investors should consider both past and future earnings.
  • Self-directed investors need to stay informed about market trends.
  • Diversification is key in investment strategies.

Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

86. From Transitory to Tightening & Tariffs - Oh My! (Fed Deep Dive Pt. 2)25 avr. 202500:29:33

In Part 2 of our mini-series on “The Federal Reserve aka The Fed,” we break down how the Fed responded to inflation, why they waited so long, and how their decisions affected everything—from interest rates and mortgage costs to job markets and financial markets. This was one of the fastest rate hike cycles in history! It was the result of a tricky balancing act between fighting inflation and protecting the recovering economy. By the way, Fed Powell referred to Tariffs as transitory again recently, and this has actually happened before - that’s why the Fed chooses his words very wisely, diction is one of the FOMC’s tools in their toolbox. 

What You’ll Learn:

  • What the Fed thought was happening in 2021 (spoiler: they called it “transitory”)
  • How inflation kept rising—and why the Fed had to play catch-up
  • What aggressive rate hikes are actually supposed to do
  • And what we’ve learned (the hard way) about responding to supply-driven inflation

If you’ve been trying to understand how we got from 0% interest rates to 5.5% in under two years, this episode connects the dots. Because once you understand “the why” behind the Fed’s moves, the headlines make a lot more sense.


Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
🔗All Market MakeHer Links
👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
✨ Jess Inskip:
⁠TikTok⁠ ⁠Instagram⁠
✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

85. Q2 Market Outlook & Goal Setting with the S-M-I-L-E Framework18 avr. 202500:37:45

🎯 Grab the free bingo card link here and play along with us!

We're hitting pause to reflect, reset, and re-energize for the new quarter — both in the stock market and in our personal growth.

We revisit the goals we set with our signature S-M-I-L-E bingo card (yes, “Embrace the Chaos” really delivered last quarter), then break down what actually happened in the markets, including how tariff talk, falling confidence, and a shift in market leadership are shaping Q2.

We discuss:

  • What the market’s cautious tone means for investors
  • Why the Magnificent 7 stocks are losing steam
  • How smaller companies and international stocks are surprising everyone
  • What falling Treasury yields and wider credit spreads are telling us
  • And how to set fresh goals using the S-M-I-L-E framework: Skill Up, Monetize It, Invest Wisely, Level Up Relationships, and Embrace the Chaos

Join us as we close out one quarter and plan for the next — with intention, insight, and a little bit of market madness.


Support the show

Ask Us a Question, Leave a Review, Follow, Subscribe:
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👀 ⁠ ⁠⁠YouTube Channel⁠⁠⁠
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✨ Jessie DeNuit:
⁠TikTok⁠ ⁠Instagram⁠
Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

84. Remix: When Yields Speak Louder Than Headlines11 avr. 202500:32:49

Lately, the market’s been moving over 1,000 points a day. We call this volatility fueled by uncertainty. We’ve been talking about falling yields, rising rates, and now tariffs are back in the headlines… but what if the real story is in the credit market?

In this episode, we’re replaying one of our favorite breakdowns: bond vigilantes — who they are, how they got their name, and the role they’ve played in shaping market history. And with everything happening right now, it’s more relevant than ever.

We walk through what’s going on with the 10-year Treasury yield, why a major hedge fund’s exit triggered a wave of selling, and how a “buyer’s strike” in the bond market could turn into something even bigger. Jess shares why she thinks this yield surge might be what actually caught Trump’s attention, and what that means for the rally that followed.

We also tie in the basis trade and why volatility in the bond market can be a warning sign for the economy.

This episode brings historical context to today’s chaos — because once you understand the credit market, you start to see how it quietly drives everything else.

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

83. How Tariffs Actually Impact the Markets04 avr. 202500:37:30

You voted, we delivered — and barely slept. The market is TARIFF-IED! 🙃 

In this episode, we interrupt our regularly scheduled Fed deep dive to break down the 2025 Trump tariffs shock and what it means for your portfolio. It's a tug-of-trade-war and self-directed investors shouldn't try to time the markets, but should be informed, prepared, and diversified. 

You’ll learn what tariffs are, how these sweeping new tariffs are fueling inflation and shaking up the job market while putting the Fed in an impossible bind. We’ll walk you through the ripple effects on the U.S. dollar, Treasury yields, and how investors are rethinking their strategy in real time. Plus, we dig into what history teaches us about past trade wars — from the Smoot-Hawley Depression era to the 2018 showdown with China — and how those lessons apply now. History is echoing...

Check out these related episodes:
18. Understand the Yield Curve, Treasury Bonds...
47. The Recipe for Market Selloff: Carry Trade, Sahm Rule, Recession Fear
55. How did the stock market perform under Biden vs. Trump?
56. How to construct & Manage an Investment Portfolio
63. Elephant in the Stock Market: Trump Tariffs...
79. Investing Basics: Dollar Cost Averaging

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

82. Wait…That’s What Caused Inflation? The Fed Pt. 128 mars 202500:35:26

If you’ve been hearing about inflation but aren’t totally sure what it means—or why everything suddenly got more expensive after the pandemic—this episode is for you.

We break down what inflation actually is and explain the real reasons prices went up: broken supply chains, government stimulus checks, rising wages, and energy shocks. It wasn’t just one thing—it was everything, all at once.

But here’s why this matters now: Fed Chair Jerome Powell is bringing back the word “transitory” to describe inflation again—this time because of tariffs. We explain what that word means, why it caused so much confusion the first time, and why using it again could be a big deal.

This is the first episode in our Fed Deep Dive series—where we connect the dots between the past, present, and what the Fed might do next.

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

81. Corrections, Bear Markets & the Sentiment Disconnect: Are We Headed for a Lost Decade?21 mars 202500:33:32

In this episode, we’re diving into one of the most important (and misunderstood) topics in the stock market: what happens when things start to go south. We break down corrections, bear markets, and recessions—and how to tell the difference between them—while also exploring whether we could be on the verge of another "lost decade" for investors.

We also take a closer look at the current disconnect between how people feel about the economy (sentiment) and what the numbers are actually showing. From cautious consumers and rising savings rates to record-high household debt and steady earnings growth, the story is more nuanced than headlines suggest.

If you're feeling uncertain about where the market is headed or what it all means for your portfolio, we’ve got you. We walk through smart investing strategies, explain the importance of asset allocation (especially as you approach retirement), and share how to stay focused when the noise gets loud.

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

80. What A Recession Is and How the Business Cycle Informs Us14 mars 202500:29:25

🚨 Recession Watch: What’s Happening in the Markets? 🚨

Major banks are raising red flags about a potential recession, pointing to uncertainty around trade, tariffs, and inflation. If there’s one thing the market hates, it’s uncertainty—it fuels volatility.

As of March 13, 2025, the S&P 500 has officially entered correction territory, meaning it has dropped 10% from its recent highs. Corrections like this are a normal part of market cycles.

🔍 Looking Back:
This episode was recorded on September 6, 2024. Back then, the S&P 500 was at the same levels we saw in late August/early September, driven by recession fears and a spike in unemployment—concerns that led the Fed to cut rates by 0.50% for the first time.

📅 Looking Ahead:
Fast forward to today, and guess what? The next Federal Reserve rate decision is coming up on March 19, 2025, at 2 PM ET.

So let’s stay calm, collected, and calculated as we break down:
 ✅ What a recession is
 ✅ How it’s officially declared
 ✅ How it fits into today’s market landscape

📉 Sector FYI:
Consumer discretionary stocks are taking the hardest hit this year, down 13.4% year-to-date, with Tesla (TSLA) leading the decline as the sector’s biggest component.

🔗 Resource Links:
NBER
Fed Economic Data
Ep. 13 Are We In A Recession?


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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

79. Investing Basics: Compound Interest, Dollar Cost Averaging, Money Mindset07 mars 202500:28:25

We're getting back to basics with some Investing 101 and money psychology. We'll discuss what first-time self-directed investors need to know to get started on your investing journey and good concepts for all investors to think about in their investing strategy...and we'll go over some important jargony terms to easily understand, so that you don't get overwhelmed. 

Investing involves risk, but that doesn't mean you should be afraid to learn how to make your money make money! We can all do it. Your knowledge compounds just like your money can and so many barriers to entry have already been broken!

Things to remember:

*Time in the market is better than timing the market.

*The stock market hates uncertainty (creates volatility).

*Compound interest and dollar cost averaging are great terms to understand that help you invest wisely, well, and often.

Reference Episodes:

12. How to Invest in the Stock Market (Step-by-Step)

2. Understanding the Stock Market

9. How to Choose a Brokerage Firm

34. Investing Jargon, Demystified10. How to Read a Stock Quote14. How to Analyze a Stock

24. Pay Yourself First

29. Investment Risk Tolerance

56. How to Construct a Portfolio (Asset Allocation)

Learn the Stock Market Spotify Playlist:

https://open.spotify.com/playlist/24h9lLqD2bQtDWI9blIHt2?si=dQulbTVzRjKTYU8dCXdKvA

YouTube Playlist:

https://www.youtube.com/watch?v=VlOcmj29eH4&list=PL1cksAY5UwYk71iaOlbXMc7L06JrUAJl8


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Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

78. Lessons from Warren Buffett’s Annual Letter to Shareholders 01 mars 202500:30:29

We are diving into Warren Buffett’s latest shareholder letter for 2024—so you don’t have to! We’ll break down his biggest takeaways in plain English for you: why Berkshire Hathaway is sitting on a mountain of cash, what Buffett’s recent stock moves say about the market, and how his long-term investing mindset has helped him beat Wall Street for decades.

Plus, we’ll talk about his bets on Japan, why he openly admits to making mistakes (unlike most CEOs), and what Berkshire’s future looks like as Greg Abel gets ready to take the reins. If you’ve ever wanted to invest like the Oracle of Omaha, this episode is packed with insights you can actually use.


All Berkshire Hathaway Letters to Shareholders:

https://www.berkshirehathaway.com/letters/letters.html 

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

77. Margin Trading & Investing Explained21 févr. 202500:43:49

This is an advanced episode, but also a very important episode to help you understand market mechanics and put another piece together in the stock market puzzle we are conquering - with education! We gave you a few replay episodes before this one to help you prepare for a heavy dose of knowledge, so buckle up, because we’re about to math real hard. 

What is Margin Trading or Investing?

When you buy a stock on margin, you create the ability to borrow against those stocks. You are required to own a certain percentage of those stocks. Any equity or surplus owned in excess of those percentage requirements, you can create a loan and buy more stocks. A great analogy is a home equity line of credit, or HELOC. But a bit more complicated, because stocks are priced every milisecond, which means requirements change every day, and there are requirements on what you buy with that loan.

Risk Tolerance: High

Margin is extremely risky, it provides leverage which means you can make more than you deposit, but you can also lose more. It magnifies gains and losses. You can easily lose a lot of money with this type of investing, so you really gotta know what you’re getting yourself into with this type of account!

Shorting Stocks Is Extremely Risky

We’ll also discuss the trends on social media around shorting Meta stocks and others and how easily you can lose money quickly when attempting those kinds of trades. 

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

76. Replay: AI Power Grid Pressure: The Price/Energy Ratio14 févr. 202500:28:20

We are revisiting Episode 42, originally aired July 26, 2024, where we look at how AI Power Grid Pressure can also be a headwind to consider in your long-term AI investing strategy. Start with our AI Portfolio and Investment Thesis discussed in ⁠Episode 21⁠ to understand the full AI investing picture.  According to our very own Jess Inskip, "The real ‘P/E Risk’ isn't overhyped price to earnings. The risk is price to energy." (Get it? That's a P/E Ratio joke 👻) Most of us are invested in AI, whether we know it or not because the S&P 500 is mainly technology.

How Much Electricity Does Generative AI Use?
Nvidia (NVDA) valuations are justified as the hyperscalers are top customers and we are seeing real earnings at incredible profit margins. The earnings potential makes sense. However, the energy consumption and subsequent pressure represent the real risk. Each Blackwell AI GPU sold by Nvidia consumes up to 1200 watts of power, so 3.5mn of them would consume 1.8GW of power in the US alone. (Consensus estimates 3.5b in GPU sales by 2027).

Validate Your Investment Thesis (What you eat, eats.)
Look at the root of the problem with all of this AI grid pressure and see where the solutions might be (as in which companies are coming up with solutions for this bigger issue). "Sustainable AI" is still in it's infancy, but maybe there are some companies out there that are using AI for good and to help come up with solutions to some of these issues? Do your homework. 😉

AI Opportunities (but do your homework)
The grid pressure is a longer-term risk, it does not mean the AI story has peaked yet: Opportunities still exist benefiting NVDA, AVGO, MRVL, AMD, and MU. 

**Remember personal finance is personal, this is not advice. We educate you on how to do your own research to make the right wise investing decisions for yourself.**

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

75. $NVDA and the race to AGI: Your AI Investing Update07 févr. 202500:38:12

Y’all asked us for it, here’s your AI update! Yes, we’re talking current landscape of AI investments, AI agents and AGI, of course Nvidia (beyond chips), CapEx Surges, the critical game race, disruption (yes deepseek), earnings, headwinds and more! We always want you to stay informed and help make sure you’re doing your “homework” as we say. Remember, diversification mitigates risk. ;)
 
✨ AI Question to Ponder: The big players in the Artificial Intelligence game are spending money to buy shovels to dig gold…who is selling the shovels?
 
🔮 As always, we’ll define the jargon and demystify it all for you. But if you are still left with questions, please feel free to submit them and we’ll get back to you as soon as we can!

🌟 Watch Jess on Bloomberg
A clip from Jess’ Bloomberg appearance that we discussed: https://www.instagram.com/p/DFvGZjdunpm/?hl=en

🛍 Funny Finance T-Shirts & Hats!
Check out our new Market MakeHer Merch Shop! We’ll keep adding new, fun designs as we come up with them. When you purchase something from our shop, you help us continue our mission of providing REAL investing education for everyone, because everyone should have access to financial literacy! If you have any issues with an order, please email us and we will do our best to resolve them.

Our Other AI episodes:

21. Investing In AI | Building the Investment Thesis

37. Finding AI Stock Investing Ideas…

39. What is a stock split? (the NVDA stock split)

42. AI Under Power Grid Pressure: Price to Energy Ratio

50: SMU: NVDA Earnings, Fed Update…

57. Stock Market Update made with AI from our newsletter

69. Markets Wrapped: 2024 Review

 

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

74. Replay: Demystifying Stock Order Types in Trading31 janv. 202500:35:52

This episode was first released on June 24, 2024. We’re replaying it for you for a reason! Think of it as a review of some of last year’s material before we get into all the investing topics we’re going to cover this year. 👩🏼‍🏫👩🏻‍🏫 We share our screen and actually show you how to place different order types at a brokerage firm - you can watch on Spotify or YouTube!

—------------------------------------------------------------------------------

There are so many different ways to buy and sell securities in your brokerage account. What does Bid and Ask mean? What is Stop and Limit Order? What are market orders? How many different Order Types are there and what is the difference? This is your ‘set it and forget it” overview of order types for trading securities through your brokerage firm.

Remember These Things:
Take taxable events into account (capital gains, losses, selling before holding for 1 year, etc.). Don’t try to time the market. This is education, not advice. 😉

 
Limit Order vs Market Order:

Limit Order guarantees price not execution. Market Order guarantees execution.

 
Trading Order Accronyms: 

FOK = Fill Or Kill

GTC = Good Till Canceled 

OTO = One Triggers Other

OTOCO = One Triggers Other Cancel Other

SPX  = S&P 500 Indice Symbol

FINRA has a good explanation of Order Types
 

Related Episodes:

We’ve already gone over Bid and Ask prices and how those market mechanics work in Episode 16 (on Dark Pools, PFOF, Market Makers). You might also like Episode 10 (how to read a stock quote) and Episode 14 (how to analyze a stock for beginners). 😉✨

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

73. Remix: Understanding Your Risk Tolerance with the Risk Pyramid24 janv. 202500:29:02

*previously recorded on 03/15/24, but still relevant*  Last week we talked about creating quarterly financial goals with a fun activity, and we thought it would be a good time to also revisit your risk tolerance with this past episode. 

At the time of recording, The Fed still didn’t cut interest rates, but projected they would 3 times, so it was a great time to lock in the higher rates that we saw in fixed income securities (bonds, etc) in the months that followed until rates were finally cut several times the last half of 2024. Did you notice your HYSA interest rate has come down since then? We did prepare you for that, so if you’re not able to stay updated on everything going on in the markets and with The Federal Reserve, you might want to subscribe to the podcast. 😉
——————————————

• What's your investment risk tolerance? (check out the risk pyramid below)
• How are you diversifying your investments in your portfolio?
• Are the interest rates on our high yield savings account coming down?
•What should we do with our cash to make sure it's out-pacing inflation?

Figure Out Your Risk Tolerance

There are lots of quizzes you can do at your brokerage firm or even government sites that help you figure out your risk tolerance for your personal situation.

The higher the risk the higher the reward, BUT, remember that also means there's a higher risk to lose your money. Diversifying is key. 😉

Risk Pyramid

High Risk - On Top

Medium Risk - Middle

Low Risk - On the Bottom

------------------------------

High Risk Investments = Alternative Assets (Options, Futures, and Crypto is the most risky thing you can do with your money)

Medium Risk Investments = Fixed Income (government debt, corporate debt, real estate, blue chip stocks, growth stocks, etc.)

Low Risk Investments = Cash, Cash Equivalents (T-Notes, HYSA, Bonds, Money Markets, etc.) and you can get ETFs or Mutual Funds that have bonds and low-risk securities in them.

Figure out your risk tolerance and let’s see how that might change any of your Q2 goals when we do our Quarterly Financial Check-In! (Check out episode 72 to do your Q1 Financial Planning). 

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

72. S.M.I.L.E. Your Way Through Personal Financial Planning - Gamified!17 janv. 202500:33:20

It's the beginning of the year, which means it's time to reset those financial goals, but we're making it more attainable (and fun!) by breaking it all down into a quarterly game. If you happen to have ADHD like us, your brain will thank us. 🧠

This isn’t your typical budget/save/invest talk. In this episode, we kick off our brand-new quarterly financial planning series (name pending, suggestions welcome) with a SMILE—literally. 😁 

You’ll learn why quarterly planning is a game-changer for your finances, how to use our gamified SMILE Bingo Card to set goals and stay on track, and why budgeting isn’t a boring word—it’s your financial foundation (we're building knowledge and breaking barriers, remember?). 

✨Think of it as creating a Vision Board for your finances. ✨

📈 We’ll also give you a quick market update, including retail sales, earnings season expectations, and the ever-important inflation watch.

By the end of this episode, you’ll have the tools (and the bingo card!) to make real progress on your financial goals. Trust us—future you will thank you for this one.

 Free Download 🔽

🎯 Don’t forget to ⁠download the free SMILE Bingo Card⁠ and tag us (@marketmakeHER on TikTok or @marketmakeHERpodcast on Instagram) with your progress, if you feel inclined to share.

🥐 Make it a group activity with your accountabili-buddies or send to a friend. We'll also be checking back each quarter to see how we're all doing. 

🌞 Let’s SMILE our way to financial success in 2025! We'll be checking in with you in Q2! 🌚

Episodes Mentioned:

⁠🔗 Order of Events⁠

⁠🔗 CD Laddering⁠

⁠🔗 Market Broadening⁠

⁠🔗 Market Capitalization

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

71. TikTok Ban Implications on the Creator Economy and the Stock Market10 janv. 202500:23:49

👋 Have you ever thought about what would happen if TikTok got banned in the U.S. to the stock market or even the impact on the labor market? It’s a hot topic right now as the TikTok ban case is in front of the Supreme Court. In this episode of Market MakeHer, Jess and I are breaking it all down—from the impact on creators like us (and maybe you!) to the ripple effects on small businesses, the gig economy, the labor market and even the stock market. 📉

Here’s what we’re diving into:
✨ How TikTok accelerated "side-hustles" for creators, small businesses, and advertisers
✨ What a ban could mean for stocks like Meta, Google, Shopify, and Snap
✨ The impact of the creator economy across the labor market and if a disruption might lead to something possibly bigger, like a recession

We’re not just reading the headlines; we’re discussing real-life impacts—on your side hustle, your investments, and the economy as a whole. Jess even shares her favorite stocks to watch (not financial advice, of course 😉) and what investors can do to prepare for all this uncertainty.


 

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

70. 2025 Stock Market Expectations & Predictions: Infrastructure Investment, Tech Innovation & Fiscal Policy Effects03 janv. 202500:31:02

This week, we’re diving into the key market themes of 2025—what’s shaping up to be a monumental year for self-directed investors. We’ll unpack the trends driving infrastructure investment, tariffs with a twist, deregulation fueling innovation, and the evolution of retail trading.

This episode is packed with actionable insights to help you navigate 2025’s most important stock market predictions. From infrastructure to innovation, you’ll learn how these themes could shape your portfolio—and discover the questions you should ask as you plan your next investment moves.

Jessica Inskip breaks it all down with her 15 years of expertise, while Jessie DeNuit asks the questions you might be wondering yourself. We also drop hints about what’s ahead this season on Market MakeHer! So, if you’re ready to start the year informed and empowered, hit play now.

Jessie’s Questions:

  • What does “modernizing infrastructure” really mean?
  • If you already have S&P 500 index funds in your portfolio, are you investing in this trend?
  • What other stocks or sectors should you research to diversify?
  • Didn’t tariffs tank the market in 2018?
  • How is 2025 different, and what’s a “dovish Fed”?
  • Can tariffs actually work in the market’s favor this time?
  • Does deregulation mean rolling back rules for companies? Could that hurt consumers?
  • How does deregulation tie into the AI boom?
  • What’s the difference between capital expenditures (CapEx) and operating expenses (OpEx)?
  • How might deregulation benefit businesses while balancing innovation and oversight?
  • What exactly is retail trading?
  • Does 24-hour stock trading mean you can trade anything, anytime?
  • Why would anyone trade options at 3 a.m.?
  • Is 24-hour trading really a game-changer for investors like you?

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

69. Markets Wrapped: 2024 Stock Market Review27 déc. 202400:18:47

Can you believe it’s already the end of 2024? What a year it’s been! In this episode of Market MakeHer, Jess and I look back at all the major events that shaped the stock market this year. From the AI led rally to the Fed finally cutting rates, we’re breaking it all down.

Looking for unbiased, curated financial insights delivered straight to your inbox? ⁠⁠Subscribe to the 1440 Business & Finance Newsletter⁠⁠, our trusted sponsor, and elevate your financial literacy—it's free and bi-weekly!

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Here’s what we’re covering:

  • How interest rates, inflation, and unemployment shaped the economy.
  • The AI narrative and why big tech couldn’t carry the market alone.
  • The best- and worst-performing sectors of the year (spoiler: Energy did not have its moment).
  • Why Fed policy was behind most of the year’s biggest market moves.


This is your ultimate highlight reel of 2024—perfect for anyone who wants to feel smarter about the market and ready to tackle 2025. Whether you’re a beginner like me or a market pro like Jess, we’ve got you covered.

🎙 Episodes Referenced: 


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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

68. Remix: What Is the PCE Index & Why Does It Matter to Us?20 déc. 202400:19:28

*This content was taken from Episode 35, which was originally recorded in May 2024, but has been edited to mainly focus on the important terms PCE, PPI & CPI to help put into context the new data we are seeing now in December 2024 and how it affects us as consumers, workers, and investors.* 

What Is PCE (Personal Consumption Expenditures)?
The PCE price index is considered The Fed’s preferred index. It’s kinda like how we use the S&P 500 indice to measure the stock market, but it’s a price index that measures specific goods and services and it’s regionalized. Basically, it's a guage on what Americans are spending and helps track inflation. It’s currently +2.8% YOY (October 2024), which is up from +2.7% in September 2024 - not what we want to see, we’d like to see it go down.

Updated Core PCE Link (excludes food and energy)
 

In Episode 15 we explained inflation and learned about PPI & CPI: 

PPI: producer price index = is the perspective of the seller 

CPI: consumer price index = is the perspective of the buyer 

   
Updated PPI Data  

What is the difference between the CPI and the PCE Index?
The CPI measures the change in the out-of-pocket expenditures of all urban households and PCE measures the change in goods and services consumed by all households, and nonprofit institutions serving households.

Dot Plot (summary of economic projections from the FOMC)


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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

67. Year-End Personal Finance Tips: Investing and Tax Deadlines, Reminders, and Planning 13 déc. 202400:28:17

In this episode, Jess Inskip and Jessie DeNuit discuss essential year-end financial strategies, focusing on retirement account deadlines, tax optimization moves, charitable contributions, and even personal finance tips - for all ages and income levels.
 
Be proactive with your financial planning to avoid penalties and maximize tax benefits. You’ll learn various year-end financial strategies, including: 

  • FSA and HSA Reminders
  • Income Deferral Strategies for Freelancers 
  • Employer-Related Benefits and Deadlines
  • 529 Plans for the Kids
  • Tips for Reviewing Debt and Spending 
  • Planning for Future Financial Health

Resources:

IRS Contribution Limits
Required Minimum Distributions (RMDs)
Tax-Loss Harvesting
Charitable Giving Rules
Flexible Spending Accounts (FSA)
Health Savings Accounts (HSA)
529 Education Savings Plans
 

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Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

66. Insider Trading: Lessons from Martha (Stewart)06 déc. 202400:31:45

What is insider trading and what can we learn from the highly-politicized Martha Stewart case regarding illegal insider trading? Find out on this episode of Market MakeHer. 😉
 
Illegal Insider Trading vs Legal Insider Trading

Legal Insider Trading is when company insiders (e.g., executives, employees or majority shareholders) trade their company's stock while following rules and regulations. They must report their trades to the Securities and Exchange Commission (you can search the EDGAR database) to ensure transparency and fairness (we talk about conspiracy theories regarding how people like Jeff Bezos sell off a lot of their shares, but it’s totally legal because they have to report it and it’s all public information that anyone can look up).

Illegal Insider Trading is when someone trades based on non-public, material information that gives them an unfair advantage. This includes tips from employees, confidential sources, or any form of access to proprietary information not available to the public. Like a secret that the public doesn’t know yet that would potentially affect stock prices. Illegal insider trading undermines market fairness and investor trust. This is why finance is so regulated.

👑 Icon and Legend Martha Stewart

Martha was convicted of obstruction of justice, not insider trading itself. Her case serves as a cautionary tale about the importance of transparency and honesty. She did her prison time, made the most of it, and completely rebuilt her brand after her reputation was tarnished. We talk about how she was made as an example and why it’s bad to lie. 😅
 

Reliable Resources on Insider Trading and Fraud:

SEC.gov
Investor.gov
EDGAR Database
FINRA.org
   
*Not legal advice nor financial advice, duh. This is educational and informational content.*

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

65. Bond Vigilantes Are So Back29 nov. 202400:30:34

What is a bond vigilante? The Batman of the bond market? Kinda. In the last episode, we learned the bond market is the most powerful and influential market. Bond vigilantes are big-time bond investors who can use the power of selling bonds to influence the market and protest against fiscal and monetary policy (basically, they try to put restraints on the government from over-spending and over-borrowing, especially when inflation is high). 

What do bond vigilantes do?
When bond vigilantes sell significant amounts of their bonds, they drive bond prices down and yields up, making it more expensive for debt issuers (companies or governments) to borrow money. They do this to get someone’s attention when they don’t agree with fiscal or monetary policy. 

Pre-Requisites (these episodes are other pieces of the puzzle you need to know):

64. How the Credit Market Influences Your Interest Rates

52. Introduction to Bonds

29. Investment Risk Tolerance (the Risk Pyramid)

18. Understand The Yield Curve…

6. The Fed (who they are & how they work) - this one has good episode equity too

Key Concepts:

* A treasury is a “fixed-income product” commonly known as bonds. 
* Companies can issue debt in the form of bonds.  
* Governments also issue debt from the Treasury, which funds our large country deficit (or debt, kinda like credit card debt). And that’s how the government can get more money for fiscal policy.  
* Bonds and Yields (interest) move opposite of each other.  
* Rising bond yields = higher borrowing costs = higher mortgage rates, credit card rates, and borrowin

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

64. How The Credit Market Influences Your Loan Interest Rates22 nov. 202400:31:49

What is the credit market and how does it determine our loan interest rates? It’s actually the same thing as the bond market, and we consumers all participate in it. Join us as we delve into the intricacies of the credit market and how it influences interest rates across various financial products, including credit cards, auto loans, and mortgages. 
 
We will also discuss the yield curve, the role of the Federal Reserve (aka The Fed), and how understanding these concepts can empower consumers to make informed financial decisions. The financial system is interconnected like a giant puzzle. We’re here to help you put all the pieces together and learn how to make the system and your money work for you!
  

Takeaways
✨Interest rates on loans are influenced by the yield curve.

✨The credit market determines interest rates for various loans.

✨The Federal Reserve impacts short-term rates directly.

✨Understanding the yield curve helps in making financial decisions.

✨Consumers can influence the stock market through their spending.

✨Credit card rates are tied to the prime rate, which is influenced by the Fed.

✨Auto loans are typically tied to the middle of the yield curve.

✨Mortgages are related to the 10-year treasury yields.
 
Episodes mentioned:
18. Understanding the Yield Curve 
52. Intro to Bonds


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Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

63. Elephant in the Stock Market: Trump Tariffs, Tax Cuts, & Immigration Policy Implications 15 nov. 202400:35:57

Now that the U.S. election results are in, we’re discussing the “elephant in the room” - that is, the implications of potential Trump administration policies on the stock market. We’re focusing on tariffs, immigration, tax cuts, deregulation, and the Fed’s role. How will these factors influence market dynamics, inflation, and economic growth? What does it all mean for self-directed investors? 
   
We’ll also define what all these terms mean to help you stay aware of false claims you see on social media (so many videos about tariffs that are getting it wrong). And we’ll discuss the risks of stagflation (new vocab term!) and the historical resilience of the S&P 500. As we all know by now, time in the market is your best strategy and we always encourage our listeners to stay informed and invested for long-term success. 
  
Talk to a financial advisor or at least do a little more investigating before making any rash decisions with your portfolio. We’re always here to educate** and make you fin-fluent, not fin-fluenced. 
  
<3 It's also important for us to say that we are very sympathetic to how these policies can potentially impact human beings and the environment. Our goal in this discussion is to help you be an informed investor so that you can best take care of future you and make your own educated decisions on what you want to do with your money. <3
     
**Education, not advice. Jess Inskip is no longer licensed (but was for 10 years) and Jessie DeNuit has never been licensed and is learning all this stuff with you.
  

Episodes Mentioned:
18. Understand The Yield Curve...
56. How to construct & manage an investment portfolio (diversification)
52. Intro to Bonds
 

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Funny Finance Shirts and Merch

About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

62. Demystifying Retirement Accounts: Traditional IRA, Roth IRA, Rollover IRA and SEP IRA08 nov. 202400:40:19

Today we’re learning allllll about IRAs (individual retirement arrangements/accounts) including Roth IRAs, Traditional IRAs, Rollover IRAs and SEP IRAs. You’ll understand contribution limits, tax implications, and eligibility requirements for each account. As always, we aim to empower you with all the knowledge you need to make informed decisions for future you. This is not advice.
    
✨Roth IRAs are best for you if you are in a lower income tax bracket and do not need a tax break, because you are taxed upfront, not later. 

✨Traditional IRAs are best for you if you do not qualify for a Roth, or if you need a tax break… if you qualify for the deduction. The benefits are before tax dollars, offering you a tax break if you are eligible bc you are in a higher tax bracket. 

✨Rollover IRAs you rollover an employer sponsored plan, like a 401k in the plan you want to keep them separate so you can roll it back into a new 401k plan at a new employer. 

✨SEP IRAs are best for small business owners who do not want the complexities of 401ks. There are higher contribution limits, and all contributions are made by the employer.       

Contribution Limits
You have to have taxable compensation and your modified AGI. Beginning in 2024, the IRA contribution limit increased to $7,000 ($8,000 for individuals age 50 or older) from $6,500 ($7,500 for individuals age 50 or older). This stayed the same for 2025.

 Resources: 

Contribution limits: https://www.irs.gov/publications/p590a

SEP IRA FAQ: https://www.irs.gov/retirement-plans/retirement-plans-faqs-regarding-seps 

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

61. Stock Market MakeHER Update: (11.04.24 AI Series)04 nov. 202400:12:27

⁠Subscribe to our Weekly Stock Market Update Newsletter!⁠ 
This Week in the Stock Market: 11.04.24
 
In this episode of Market MakeHer, we're trying something different. We've taken our weekly SMU email and given it to AI to create a separate podcast series. That's right, the email newsletter is also a podcast read by Artificial Intelligence. 

The hosts discuss key insights from the latest stock market trends, focusing on earnings season, economic indicators, and the contrasting performances of major companies like Amazon and Apple. They emphasize the importance of understanding market dynamics and the implications of Federal Reserve decisions on interest rates. The conversation highlights the need for self-directed investors to stay informed and consider broader economic contexts when making investment decisions.

Takeaways

  • The S&P 500 has seen its fifth straight quarter of growth, but fewer companies are exceeding earnings estimates.
  • Analysts are forecasting earnings growth through 2025, despite current market caution.
  • The upcoming election is creating uncertainty, leading businesses to hold back on major decisions.
  • The jobs report showed a significant miss in job growth, attributed to external factors like hurricanes and strikes.
  • Investors are anticipating a 0.25 percent rate cut from the Federal Reserve, despite weaker job numbers.
  • Amazon's positive holiday forecast led to a surge in stock price, while Apple's subdued outlook tempered enthusiasm.
  • Guidance from companies is crucial and can significantly impact investor confidence.
  • Economic indicators like consumer confidence and jobless claims are vital for understanding market health.
  • The Federal Reserve's interest rate decisions have a ripple effect on the economy.
  • Investing requires a deep understanding of company strategies and market dynamics.

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

60. Replay: Order Routing, Market Makers, PFOF and Dark Pools Explained01 nov. 202400:27:06

Since we recently learned about Stock Lending, Short Selling, P/E Ratio, and Stock Valuation in the last 2 episodes, we figured it's a good time to revisit our episode on Dark Pools, PFOF, Order Routing, and Market Makers (not to be confused with Market MakeHERS 😉). This also happens to be a Halloween episode from last year, so enjoy our costumes if you're watching the video podcast.  🎃🎃🎃
   
🔮 Replay of Episode 16

In this episode, Jess Inskip & Jessie DeNuit delve into the complexities of the stock market, focusing on key concepts such as market makers, the bid-ask spread, and dark pools. They explain how orders are processed, the role of market makers in ensuring price equality, and the implications of payment for order flow. The discussion also highlights the importance of understanding these mechanisms to navigate the market effectively and avoid potential pitfalls.
 

✨Takeaways

  • Understanding the National Bid and Best Offer (NBBO) is crucial for investors.
  • Market makers play a vital role in maintaining market liquidity and price equality.
  • The spread between bid and ask prices is where market makers earn their profit.
  • Payment for order flow is a common practice among brokerage firms.
  • Dark pools are designed to prevent market manipulation by concealing large orders.
  • Investors should be aware of the complexities of order execution and market mechanics.
  • Regulations exist to ensure transparency in trading practices.
  • Retail trading refers to individual investors participating in the market.
  • The stock market is highly regulated, often more so than other industries.
  • Financial literacy is essential for navigating the stock market effectively.

  

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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

59. What is P/E Ratio and Stock Valuation?25 oct. 202400:33:01

How do you know if a stock is "on sale" or expensive to buy right now? In this Market MakeHer podcast episode, we're going to learn all about stock valuation and how to look at the Price to Earnings Ratio to make informed investing decisions.
   
We discuss how to determine if a stock is overpriced or underpriced, the significance of earnings potential, and the role of analysts in shaping market perceptions.
 
🔮 P/E Ratio Demystified
"P/E ratio is just the price divided by earnings." We teach you the math and give you examples to make it make sense, but feel free to ask us a question!

🧟‍♀️🧠 Takeaways

  • Price alone does not determine if a stock is expensive.
  • Understanding PE ratios is crucial for stock picking.
  • PE ratio is calculated by dividing price by earnings.
  • Market perception influences stock prices significantly.
  • Higher PE ratios indicate higher earnings potential.
  • Comparing stocks to their sector is essential for valuation.
  • Analysts' earnings estimates can affect stock prices.
  • Investors should consider both past and future earnings.
  • Self-directed investors need to stay informed about market trends.
  • Diversification is key in investment strategies.


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About Us
🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

58. What is Stock Lending?18 oct. 202400:27:15

In this episode of the Market MakeHer podcast, we delve into the topic of stock lending, addressing a listener's question about whether retail investors should participate in this practice. We explain the mechanics of stock lending, its relationship with short selling, and the potential benefits and risks involved. The discussion also covers tax implications, ownership rights, and the impact of stock lending on market dynamics. We emphasize the importance of understanding these concepts for self-directed investors and encourage listener engagement.

Takeaways

  • Stock lending allows investors to lend their shares to short sellers.
  • Short selling involves selling borrowed stocks with the intent to buy them back at a lower price.
  • Investors can earn interest from lending their stocks, but brokerage firms take a portion.
  • Lending stocks means giving up voting rights and receiving cash in lieu of dividends.
  • Market dynamics can be affected by increased short selling, leading to downward pressure on stock prices.
  • Tax implications of stock lending can differ from traditional dividends.
  • Investors can opt into stock lending programs at various brokerage firms.

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

57. Stock Market MakeHER Update: 10.14.24 (New AI Series)14 oct. 202400:16:31

⁠Subscribe to our Weekly Stock Market Update Newsletter!⁠ 
This Week in the Stock Market: 10.14.24
 
In this episode of Market MakeHer, we're trying something different. We've taken our weekly SMU email and given it to AI to create a separate podcast series. That's right, the email newsletter is also a podcast read by Artificial Intelligence. 
 
The hosts delve into the current state of the stock market, focusing on earnings season and the importance of economic indicators. They discuss the concept of market broadening, highlighting the need for growth across various sectors rather than relying solely on major tech companies. The conversation also covers key economic indicators such as PCE, inflation, jobless claims, and retail sales, explaining their significance in understanding market dynamics. Finally, they address the Federal Reserve's efforts to achieve a soft landing for the economy and emphasize the importance of staying informed as market conditions evolve.

*This episode is produced by artificial intelligence sourced from our weekly stock market newsletter*

     
Key takeaways:

  • Market broadening is essential for a balanced economy.
  • Earnings season shows a positive trend with 79% of companies exceeding expectations. (6% of 500 have reported, though)
  • The financial sector is performing well, while the energy sector is struggling.
  • PCE inflation is a key indicator monitored by the Federal Reserve.
  • Jobless claims provide insight into the health of the job market.
  • Retail sales reflect consumer confidence and spending habits.
  • Housing starts indicate builder confidence in the market.
  • The Fed aims for a soft landing to control inflation without triggering a recession.
  • The stock market anticipates future growth, not just current conditions.
  • Staying informed about economic indicators is crucial for investors.

  

💜 We're loving it: Spotlight on Econ with Sarah 🌟

Want to get smarter about healthcare and how it affects the economy? Check out Econ with Sarah! Sarah has a PhD in health economics and runs a TikTok acc

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

56. How to Construct & Manage an Investment Portfolio 11 oct. 202400:33:52

What Is Portfolio Management and Asset Allocation? Put On Your Construction Hats. 

So you started investing in the stock market, now what? Want to learn how to construct an investment portfolio or manage your retirement portfolio? In this episode of Market MakeHer, hosts Jess Inskip and Jessie DeNuit delve into the intricacies of portfolio management and investment strategies. They discuss the importance of constructing a well-diversified portfolio, understanding personal financial goals, and defining risk tolerance. The conversation emphasizes the need for regular rebalancing and adapting to market changes, while also highlighting the role in using analyst recommendations or using a robo-advisor or financial advisors for investing guidance. Remember, you can always call up your brokerage firm and ask questions for free. Or you can submit a question to us. 

    

Types of portfolio asset allocation: 

Conservative, Balanced, Growth, Aggressive Growth 

 

Links:

Morning Star X-Ray Tool 

Risk Tolerance Episode

Takeaways

  • Identify your investing goals.
  • Define your risk tolerance. 
  • Construct your asset allocation.
  • Make sure you are diversified.
  • Rebalance and Adjust your assets.
  • Understand when to hold or sell investments.
  • Investing is a lifelong journey that requires regular review.

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

55. Replay: How did the Stock Market Perform Under Biden vs. Trump?04 oct. 202400:29:39

[This episode was originally recorded on July 05, 2024, before Biden dropped out of the Presidential Election Race. We examined historical data, facts, and statistics of what happens to the stock market when there is a Republican vs Democrat as President of the U.S.]

During election years, the stock market tends to experience increased volatility due to the uncertainty surrounding the outcome. However, historical data shows that the stock market performance during election years does not significantly differ from other years. The median annualized return for the stock market since the 1900s is 7.7%. The performance of the stock market is more influenced by factors such as economic growth and corporate earnings rather than the political party in office. It is important to stay invested in the market and focus on long-term growth.

Key Takeaways:

  • The stock market tends to experience increased volatility during election years due to uncertainty.
  • Historical data shows that the stock market performance during election years does not significantly differ from other years.
  • The performance of the stock market is more influenced by factors such as economic growth and corporate earnings rather than the political party in office.
  • It is important to stay invested in the market and focus on long-term growth.

🔗All Market MakeHer Links: ​​https://bio.site/marketmakeHER 

   

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About Us
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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

54. How to Find Investment Sector Opportunities 27 sept. 202400:33:56

It's time to give your money a job, but if you can't decide on a company, you can start with a sector.

GICS stands for the Global Industry Classification Standard and they set the classifications for the 11 sectors.

2 Types of Sectors:

  1. Cyclical sectors are sensitive to economic conditions. They do well when the economy is growing but can struggle during recessions. These sectors are more volatile, but high risk can also equal high reward.
  2. Defensive sectors are stable across all economic conditions because they provide essential goods and services that people need regardless of how the economy is doing. They can be considered recession-proof.

The 11 Sectors:

1. Energy

2. Materials

3. Industrials

4. Utilities

5. Healthcare

6. Financials

7. Consumer Discretionary

8. Consumer Staples

9. Information Technology

10. Communication Services

11. Real Estate

🔗All Market MakeHer Links: https://bio.site/marketmakeHER 

   

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

53. The Fed Cut Interest Rates: Prepare For Landing 🛬20 sept. 202400:30:56

The Fed aka The Federal Reserve finally cut interest rates. Papa Powell (aka fed chair Jerome Powell) announced this week the federal funds rate is cut by 50 basis points (which means .50%). This might not seem like much to consumers like us, but cutting it by .50% in one meeting is actually a pretty big deal. Normally, everyone would flip out over something like this and wonder if it means we’re in a recession or about to be, but this time, EVERYONE was anticipating it and prepared for it. The stock market is actually at a high today. The S&P 500 rose to a new high today topping the record set July 16th. It’s up 11% since from its low on Aug. 5 when recession panic peaked after the brutal July jobs report. This year, the S&P 500 is up about 19%, despite high interest rates and everything happening in the world this year. 

 

We explore economic indicators, the housing market dynamics, employment trends, and the Fed's dual mandate of balancing maximum employment with price stability. The conversation also touches on the political influences on monetary policy, the definition of inflation, and current market trends, providing listeners with insights into navigating the evolving economic landscape.

The Dot Plot: https://www.federalreserve.gov/monetarypolicy/fomcprojtabl20240918.htm


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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

52. Introduction to Bonds13 sept. 202400:32:55

What Is A Bond? What Are The Different Types Of Bonds? How Do You Buy Bonds?

In this episode of the Market Maker Podcast, Jessie and Jess delve into the world of bonds, discussing their significance in the financial market, the mechanics of how they work, and the various types of bonds available for investment. Explore the relationship between interest rates and bond prices, the importance of credit ratings, and the risks associated with bond investments. We also cover municipal bonds and how to invest in bonds through direct purchases or funds. This is an educational guide to help you understand bonds and their role in investment portfolios (not advice, duh 😉).

Takeaways

  • Bonds are a type of fixed income product issued by governments and corporations.
  • When you buy a bond, you're lending money to the issuer in exchange for interest payments.
  • Bonds are less volatile than stocks, providing a smoother investment experience.
  • Interest rate risk affects bond prices; when rates rise, bond prices typically fall.
  • Credit ratings are crucial for assessing the risk of default on bonds.
  • Municipal bonds often offer tax benefits, making them attractive for investors.
  • Different types of bonds include corporate, government, and municipal bonds, each with unique characteristics.
  • Investors can purchase bonds directly or through mutual funds and ETFs.
  • Understanding the yield curve is essential for bond investors.
  • Researching a bond's creditworthiness is vital before investing.

🐶 Special Guest Appearance by Darling Lady Darla 🐶

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

51. What is the Business Cycle? Why Does it Matter NOW?06 sept. 202400:35:27

We are revisiting the business cycle and how it relates to the menstrual cycle, much like we did in ⁠Episode 13⁠ on Recessions, but we compare the phases in each cycle, side-by-side this time and break it down further.

 

What Is The Business Cycle?

The Business Cycle is Periods of economic expansion and contraction based on the 3-Ds we discussed last time: depth (how bad is it?), diffusion (how widespread?), and duration (how long?) of a broad range of economic indicators. 

The periods of expansion and contraction begin and end with what is called “turning points” as defined by the ⁠NBER⁠ (National Bureau of Economic Research). The turning points become peaks and troughs. Peaks are when the economy is slowing down. Trough is when it picks back up.

Why Does It Matter?

Monitoring economic data, such as GDP and unemployment, is crucial for assessing the health of the economy and making informed investment decisions. The stock market is not the economy, but it is closely related to the business cycle and the health of the consumer. Understanding the business cycle can help investors anticipate market trends and adjust their investment strategies accordingly.

Hard Landing vs Soft Landing vs No Landing

Soft landing is a slowdown in economic growth with a controlled reduction in inflation (think of a pilot making a slow controlled descent under the cloud cover to safely land a plane) and it’s usually followed by a period of growth.

Hard landing occurs when the economy contracts sharply due to the central bank's efforts to control inflation (raising interest rates too high for too long).

No-landing occurs when the economy continues to grow despite a series of contractions in monetary policies.

  

"The business cycle, it's like the menstrual cycle, more than just a period."

   

In this analogy:

  • The Uterus is the Economy

  • The Business Cycle is the Menstrual Cycle 

  • The Stock Market is NOT the economy, it's a bunc

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

50. SMU: NVDA Earnings, Market Participation & Fed Expectations 30 août 202400:35:24

Stock Market Update (SMU)

Let's discuss and demystify the recent volatility in the stock market, NVDA earnings, Jackson Hole highlights including rate cuts, and the dreaded "R" word (recession). 🔮

"If the Mag 7 is coming down, and the other 493 are participating, that is a recipe for sideways action."

~Jess Inskip

Who Are The Magnificent 7?

⁠Alphabet⁠ (GOOGL; GOOG), ⁠Amazon⁠ (AMZN), ⁠Apple⁠ (AAPL), ⁠Meta Platforms⁠ (META), ⁠Microsoft⁠ (MSFT), ⁠NVIDIA⁠ (NVDA), and ⁠Tesla⁠ (TSLA)

NVDA is the Taylor Swift of the Stock Market 🤡

Nvidia surpassed earnings, but saw its stock price decline 6.5% today. There's a supply issue, not a demand issue here. And just like there was a let-down for Swifties when Taylor didn't announce Reputation TV, just like Nvidia didn't meet expectations of the market and there was a let-down. But we're still betting on Taylor Swift, so take that correlation how you will (not advice). 😉

The Broadening: Group Participation in the Class Project

Earnings growth is now happening in the other 493 stocks of the S&P 500, indicating a broadening of the market. Check out our episode: What Is Market Breadth (⁠Ep. 45⁠).

Fed (Papa) Powell Finally Gonna Cut Rates 🙌

The recent Jackson Hole meeting indicated that a rate cut is likely, with Fed Chair Jerome Powell focusing on the labor market and the need to avoid further pai

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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

49. Better w/ My Finance-Sis, Pt 2: Funds23 août 202400:35:06

Continuing our "Better with my Finance-Sis" Mini-Series, in part 2 we talk all about Funds! But not just the different types of investment funds, also the difference between Passive and Active Funds.

Passive Funds vs Active Funds

What is a passive fund?

Passive funds usually have lower expense ratios, with a more simplified investment strategy and less involvement of fund managers (or they can also be managed by computers). 

They do still follow a benchmark and aim to deliver returns with that benchmark, and are still subject to 2 important items we need to cover called: expense ratio and tracking error. 

  • Tracking Error Defined:  Tracking error is a measure of how closely a portfolio follows the index to which it is benchmarked.

  • Expense Ratio Defined: The expense ratio is how much of a fund's assets are used towards administrative and other operating expenses. Because an expense ratio reduces a fund's assets, it reduces the returns investors receive.

What is an active fund?

Active funds typically feature higher expense ratios, attributed to the fund manager's in-depth research, analysis, and management efforts.

Funds We Discuss:

  • Money Market Funds
  • Mutual Funds
  • Target Date Funds
  • ETFs - Exchange Traded Funds
  • Fixed Income Funds

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🌚🌞
Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective.

Important Disclosures:
Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

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