Explorez tous les épisodes du podcast MAPPED OUT
| Titre | Date | Durée | |
|---|---|---|---|
| Stop #1: Defining Your Destination | 11 févr. 2025 | 00:54:36 | |
When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.
[00:00:01] Welcome to Mapped Out - Your marketing GPS [00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert [00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise [00:03:30] The serendipitous Instagram connection that started it all [00:08:11] Why most marketing goals fail (hint: it's not about ambition) [00:11:08] Using AI as your team member, not your crutch [00:20:43] The game-changing framework: Needle Moving Matrix [00:24:17] How to gamify your business goals with a Bingo strategy [00:28:53] Building the plane while flying it: an actionable example [00:37:22] When to "fire fast" on failing strategies
Lauren Loreto
Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode! #MappedOutPodcast #MarketingGoals #BusinessStrategy #MarketingStrategy #BusinessGrowth #GoalSetting #MarketingPodcast #BusinessPodcast #WomenInBusiness #Entrepreneurship | |||
| MAPPED OUT Podcast - Official Trailer | 20 janv. 2025 | 00:01:16 | |
When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches. Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.
Lauren Loreto - Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise. With almost 10 years of agency experience and a keen eye for untapped potential, she's helped countless brands transform from "profitable and growing" to "scaling successfully."
Subscribe now wherever you get your podcasts and join us for relatable conversations, fresh perspectives, and tools you can implement right away. Your journey to better marketing starts here. #MappedOutPodcast #MarketingStrategy #BusinessGrowth #MarketingPodcast #BusinessPodcast | |||
| EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks | 25 sept. 2024 | 00:52:42 | |
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.
Find Lauren Loreto online:
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| EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard | 15 mai 2024 | 00:38:01 | |
When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present. Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how simple starts with exercise and a solid grasp on our 'why' can revolutionize both our productivity and sense of satisfaction. Find Lauren Loreto online:
Find Ashleigh Hubbard online:
Timestamps:
Topics discussed: wellness, business success, entrepreneurs, healthy lifestyle, motivation, fitness, balanced nutrition, energy levels, self-care, mindset, intrinsic motivation, extrinsic motivation, sleep, physical activity, balanced meals, protein, carbohydrates, vegetables, fruits, healthy fats, mindful eating, meal planning, batch prepping, neutral mindset, A-Hub Nutrition, The Wellness Diaries, social media | |||
| EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger | 01 mai 2024 | 00:40:03 | |
Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.
Find Mariana online:
Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success | |||
| EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl | 17 avr. 2024 | 00:38:47 | |
Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. Find Erin Diehl Online:
Find Lauren Loreto online:
Timestamps:
Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey. | |||
| EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson | 03 avr. 2024 | 00:38:43 | |
We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken. Find Weston online:
Find Lauren Loreto online:
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| EP 135 | How to Market Your Business on a Shoestring Budget | 27 mars 2024 | 00:11:36 | |
Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'. Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it’s time to get busy, get creative, and grow with tactics that are as affordable as they are effective.
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| EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith | 20 mars 2024 | 00:41:29 | |
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field. Find Lexie Online
Find Lauren Loreto online:
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| EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales | 13 mars 2024 | 00:17:17 | |
On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies.
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| EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty | 06 mars 2024 | 00:45:23 | |
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive! Find Bella online:
Find Lauren Loreto online:
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| EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time | 28 févr. 2024 | 00:30:57 | |
As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.
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| EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer | 20 févr. 2024 | 00:48:14 | |
In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise. Find Melissa online:
Find Lauren Loreto online:
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| EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV | 14 févr. 2024 | 00:44:58 | |
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)
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| EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis | 07 févr. 2024 | 00:33:25 | |
Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets. Find Lauren Ellis online:
Find Lauren Loreto online:
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| EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells | 31 janv. 2024 | 00:28:26 | |
In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools, and the importance of clear communication platforms.
Find Lauren online:
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| Insights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024 | 24 janv. 2024 | 00:16:05 | |
Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT!
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| EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer | 10 janv. 2024 | 00:33:48 | |
If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.
Find Lauren online:
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| EP 124 | Should Brands Hire Internally or Outsource for Marketing? | 03 janv. 2024 | 00:11:16 | |
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.
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| EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali | 20 déc. 2023 | 00:35:31 | |
While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the private and public health insurance markets. She also highlights the need for insurance to cover unexpected medical expenses and the value of working with a professional agent.
Find Lauren online:
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| EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024 | 13 déc. 2023 | 00:21:52 | |
Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.
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| EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant | 06 déc. 2023 | 00:39:14 | |
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.
Find Lauren online:
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| EP 120 | How to leverage email marketing to close more leads [Service Provider Edition] | 29 nov. 2023 | 00:24:18 | |
This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.
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| EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit | 22 nov. 2023 | 00:42:17 | |
Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.
Find Lauren online:
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| EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett | 08 nov. 2023 | 00:49:53 | |
In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location!
Find Lauren online:
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| EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories | 31 oct. 2023 | 00:22:03 | |
In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients. | |||
| EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber | 25 oct. 2023 | 00:41:38 | |
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management. Find Lauren online:
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| EP 115 | Navigating the Challenges of Parenting and Entrepreneurship: Tips from a Parenting Coach with Fran Rubio-Katz | 18 oct. 2023 | 00:34:22 | |
In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventually helping other teachers and parents. They also discuss strategies for finding balance and minimizing mom guilt, societal expectations on mothers, the importance of a support network, and measuring success. Topics discussed: parenting coach, challenging children, mom guilt, background, teacher, discipline, conscious discipline, classroom management, parent coach, balance, minimize mom guilt, second child, sickness, societal expectations, perfect mother, entrepreneur, mindset, work-life balance, breaking barriers, non-traditional career, societal norms, identity, passion, progress, shared responsibilities, technology, social skills, support network, friends, career-oriented, purpose, balance, measuring success, personal growth, fulfillment. | |||
| EP 114 | Ask Me Anything: Startup Edition | 04 oct. 2023 | 00:35:33 | |
From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business.
ALL THE LINKS PROMISED:
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| EP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley Dagan | 27 sept. 2023 | 00:45:11 | |
There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with entrepreneurship but also talk about the fun of it all (especially when it comes to building a team!)
Find Lauren online:
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| EP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra Robbins | 20 sept. 2023 | 00:27:48 | |
In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.
Join their program! BFBLaunch.com Find Lauren online:
Leveraging Black Friday for Service Providers [00:05:10] Creating Chaos-Free Black Friday Launches [00:08:36] Give yourself plenty of time [00:09:28] Strategic launching for Black Friday [00:10:17] Considerations for Black Friday campaign [00:11:08] The confidence boost and changing the way of doing business [00:17:34] Taking time off during the holidays [00:18:11] Success stories of Amanda and Cassie [00:19:32] The Black Friday launch strategy [00:25:35] The impact of Black Friday on online businesses [00:26:46] Topics Discussed: | |||
| EP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray | 06 sept. 2023 | 00:47:14 | |
Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist. They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stories and his own personal journey with storytelling. Don't miss this episode and stay until the very end to hear Kyle tell his very own story!
Find Lauren online:
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| EP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke Jackson | 30 août 2023 | 00:44:03 | |
Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My Life Be Like," where she fearlessly shares her personal journey. Tune in now! Obsess over Brooke, just like Lauren does:
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| EP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie Hicks | 23 août 2023 | 00:45:14 | |
What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting expectations in strategic partnerships. They also touch on practical aspects such as invoicing, software subscriptions, and sharing ideas. Follow BGT on Instagram: @brandgoodtime @shesbusyaf
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| EP 108 | How team retreats can strengthen a remote work dynamic | 16 août 2023 | 00:18:19 | |
In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building activities, conducted web audits for local businesses, and had a company vision chat. Tune in to learn more about their team retreat and lessons learned!
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| EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope | 09 août 2023 | 00:18:56 | |
Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode, Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing. The hosts express their admiration for Barbie's attention-grabbing tactics and the sense of gamification involved. They also discuss the transition from brand partnerships to organic, earned marketing. The conversation then shifts to the future of Mattel's marketing, including plans for more movies featuring different Barbie products. | |||
| EP 106 | How to simplify your marketing strategy for better sales & product visibility | 02 août 2023 | 00:14:57 | |
In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action. | |||
| EP 105 | Mastering the art of conversion copywriting: insights from Kori Whitby | 26 juil. 2023 | 00:33:51 | |
In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.com | |||
| EP 104 | Tech talk: tools we use and recommend for service-based businesses | 19 juil. 2023 | 00:17:40 | |
In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management.
Follow us on Instagram: @brandgoodtime @shesbusyaf Topics discussed: tech tools, software, communication, sales, marketing, client services, technology, efficiency, strategic team members, Loom, whereby, Slack, Monday.com, HoneyBook, Calendly, video screen sharing, recording, call communication software, Zoom, team management communication, project management software, questionnaires, invoicing, automation capabilities, scheduling sales calls, Flodesk, Klaviyo, Buzzsprout, podcast uploading, podcast show notes, SEO optimization, Pod Squeeze, transcription, titles, topics discussed, notable quotes, G Suite, email, collaboration, Google Docs, Google Sheets, Miro, Adobe Creative Suite, website wireframing, design, Canva, social media scheduling, Sprout Social, Social Pilot, Copy.ai, content creation, ideation | |||
| EP 103 | What to do when you hit a sales slump | 12 juil. 2023 | 00:12:23 | |
This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. | |||
| EP 102 | Adding new services - the bold path to success... or overwhelm? | 05 juil. 2023 | 00:19:46 | |
In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability. | |||
| EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield | 28 juin 2023 | 00:40:03 | |
This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of being mindful and ethical when sharing stories from vulnerable communities and how Kindred Exchange is using innovative strategies to reach more people and raise awareness for their cause. Overall, this is a highly informative episode surrounding the non-profit space, but with lines that can be drawn to any business seeking to ethically market themselves.
Topics Discussed: She's Busy AF, podcast, Abby Littlefield, Executive Director, Kindred Exchange, nonprofit organization, ethical, sustainable, mission work, development, business training, entrepreneurs, vulnerable communities, conversation, consulting, cohorts, Uganda, graduation, impact, data, storytelling, consent, nonprofit marketing, mindful, technology, community involvement, volunteers, donors, Instagram, email list, monthly giving, cohorts in Uganda, Laos, Dominican Republic, business curriculum, multiple languages, podcast network, Ethical Narratives, cross-cultural setting. | |||
| EP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey Thibodeaux | 21 juin 2023 | 00:51:57 | |
Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they can have on a business's credibility and pricing perception. The most valuable lesson from this episode is the importance of taking ownership of mistakes and using them as an opportunity to improve and grow. Tune in for more tips and insights from these two successful entrepreneurs. Find her on social: instagram.com/honeywavecreative Check out her new website: honeywavecreative.com
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| EP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AI | 14 juin 2023 | 00:20:00 | |
In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save time and improve efficiency, emphasizing the importance of ramping up efforts in Q3 to prepare for the busy season in Q4. | |||
| EP 98 | 4 Critical Numbers to Track in Your Business with Liz Strong | 07 juin 2023 | 00:46:52 | |
In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and word-of-mouth marketing. Overall, Liz's insights provide valuable guidance for creative entrepreneurs looking to grow their businesses in a ~ highly ~ sustainable way. Find Liz on social: https://www.instagram.com/luxandvitadsn/ Subscribe to Liz's newsletter: https://luxandvita.ck.page/b3ce0569dc Find Lauren on Social: @brandgoodtime | www.linkedin.com/in/laurenloreto – Topics discussed: website designer, entrepreneur, leadership, business setup, lead stats, time stats, profitability, service percentage, newsletter, creative entrepreneurs, tracking time, Toggle, Time Camp, data, informed decisions, measuring profitability, formula, hourly rates, finance professional, marketing channels, profitability margins, delegation, relationships, word of mouth marketing, service offering, financial health, Instagram DMs, email list. | |||
| EP 97 | How to Build a Business that Runs Without You with Alyson Caffrey | 31 mai 2023 | 00:44:53 | |
In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process of building trust and increasing delegation over time. They also touch on The Sabbatical Method, data-driven decision-making, and the importance of taking breaks to avoid burnout. Overall, the conversation highlights the importance of building a solid foundation for a business and prioritizing work-life harmony. Title: Importance of Work-Life Harmony [00:01:54] Alyson and Lauren discuss the importance of work-life harmony for business owners and the need to have pockets of friends for different lifestyles. Title: Mindset Shift for Effective Delegation [00:05:17] Alyson talks about the mindset shift needed to effectively delegate tasks to a team and the incremental process of building trust and increasing delegation over time. Training Wheels for Delegation [00:07:02] Alyson discusses the importance of an iterative process when delegating tasks to a team, using training wheels to guide them. Avoiding Quality Issues When Delegating [00:08:40] Alyson suggests starting with low-hanging fruit and creating a list of non-negotiables to avoid quality issues when delegating tasks to a team. Challenges of Maintaining Quality in a Growing Agency [00:11:53] Lauren and Alyson discuss the challenges of maintaining quality in a growing agency and the importance of having a process in place and someone owning quality. Pushing Buttons and Pulling Levers [00:13:37] Alyson discusses the challenges of delegating tasks to a team and the importance of having a solid foundation before doing so. The Sabbatical Method [00:17:21] Alyson talks about her upcoming book on the sabbatical method and how it can help business owners build systems to function without them, whether for longevity or for exit. Removing the Founder [00:19:44] Lauren raises a question about how to maintain a company's culture and values when the founder is removed, especially in the context of a potential acquisition. Building for Longevity vs. Exit [00:20:43] Alison discusses the importance of determining whether a business is being built for longevity or for an exit strategy. Corporate vs. Small Business Operations [00:21:29] Alison compares the differences between corporate and small business operations and how small businesses can leverage corporate strategies. Simplicity in Decision Making [00:25:38] Alyson and Lauren discuss the importance of data-driven decision making and the power of making quick, informed decisions as a founder. Importance of Simple Operations | |||
| EP 96 | Taylor Swift, the Marketing 'Mastermind': 5 Things Brands Can Learn from her Career | 24 mai 2023 | 00:32:09 | |
Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic stadium shows. So, whether you're a die-hard Swiftie or a business owner looking to learn from the best, this episode is a must-listen. Tune in and get ready to be enchanted by the marketing strategies of one of the biggest pop stars in the world.
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| EP 95 | Empowering Clients and Team Members: Insights from a Client Strategy Manager ft. Lakes Wallace | 17 mai 2023 | 00:39:51 | |
The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client relationships, setting healthy boundaries, and work-life harmony. The episode ends with a teaser for a future segment where Lakes and Lauren will share client horror stories. Follow us on Instagram: @brandgoodtime | |||
| EP 94 | How to leverage your personal brand to attract new clients | 03 mai 2023 | 00:16:10 | |
In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your business. Follow us on Instagram: @brandgoodtime Check out our services: www.brandgoodtime.com Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto | |||
| EP 93 | 7 tips to an engaged and converting email list | 19 avr. 2023 | 00:18:18 | |
In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and converting email list. So grab your headphones and tune in to learn how to make the most of this powerful marketing channel! | |||