Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

00:00 Introduction: Farmers as Local Researchers

00:21 Sponsor Message: Become a Coffee Consultant

01:00 Final Episode Introduction with Murilo Bettarello

01:42 Exploring New Technologies in Regenerative Farming

03:09 Engaging Roasters and Traders in Regenerative Practices

05:55 Budgeting and Funding for Regenerative Programs

10:23 Microorganisms and Their Role in Regenerative Agriculture

16:43 Future of Coffee Production and Regenerative Farming

18:12 Conclusion and Final Thoughts

19:38 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

******************************

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

00:00 Introduction to Varieties and Organic Coffee

00:26 Sponsored Message: Become a Coffee Consultant

01:05 Welcome to The Daily Coffee Pro

01:37 Challenges in Coffee Production

02:16 Working with Nature in Coffee Farming

04:33 Soil Management and Varietal Selection

06:10 Planning and Cash Flow in Regenerative Farming

10:12 Historical Context of Coffee Farming in Brazil

12:52 Future of Regenerative Agriculture and Population Trends

16:50 Conclusion and Upcoming Episode

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses a transformative coffee farming initiative in Mozambique led by American philanthropist Greg Carr.

Carr's partnership with the Mozambican government focuses on economic development and environmental restoration by using coffee farming to reforest Gorongosa Mountain.

The episode also highlights the Introduction to Regenerative Coffee Farming Workshops, now available in multiple languages, teaching sustainable coffee farming techniques.

Lee, along with guests Bob and Michelle, dive into the interdependency of coffee production and climate change, urging a shift towards regenerative agriculture. Tune in for an insightful discussion on the challenges, successes, and future outlook of sustainable coffee farming.

00:00 Introduction to Greg Carr's Philanthropy

01:09 Exciting News: Regenerative Coffee Farming Workshops

02:30 Final Episode Announcement

03:37 Discussion on Coffee Industry Challenges and Future

06:25 Gorongosa Partnership and Coffee's Role in Climate Change

12:07 Consumer Education and Coffee's Impact

22:28 Biggby Coffee's Mission and Future Predictions

33:25 Conclusion and Final Thoughts

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Please note: None of the information in any episode of this podcast constitutes financial advice.

This is the 4th episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by founder, Lee Safar.

Our returning guest in this series is the owner of boutique commodities brokerage, DeCarley Trading, Carley Garner.

The focus of this series is the current pricing volatility of the coffee futures market.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Carley dive deep into the complexities of coffee price volatility and hedging strategies.

Carley offers valuable insights on how producers and coffee roasters can navigate the turbulent market by utilizing hedging to manage risk. The conversation covers essential topics such as opening a brokerage account, understanding futures and options, the cost of hedging, and the pros and cons of different hedging approaches.

The episode also discusses the challenges posed by the ICE exchange (C-Market) and explores potential solutions to make hedging more accessible.

00:00 Introduction to Coffee Price Volatility

00:38 Sponsorship Message: Become a Coffee Consultant

01:16 Series Overview and Importance of Hedging

01:48 Starting the Hedging Process for Coffee Producers

02:51 Opening a Brokerage Account for Hedging

04:13 Hedging Strategies and Considerations

06:03 Guidance and Support in Hedging

07:25 Challenges and Costs of Hedging Coffee

10:19 Advice for Coffee Buyers and Roasters

19:14 Conclusion and Final Thoughts

Connect with Carley and DeCarley Trading here:

Website: https://www.decarleytrading.com/

Instagram: https://www.instagram.com/decarleytrading/

Linkedin: https://www.linkedin.com/in/carleygarner/

Amazon: https://www.amazon.com/stores/Carley-Garner/author/B001KD205O?store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&linkCode=sl2&tag=carley-20&linkId=466d3232187ba7f7a89e73df1e785b89&language=en_US&ref_=as_li_ss_tl

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Please note: None of the information in any episode of this podcast constitutes financial advice.

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by founder, Lee Safar.

Our returning guest in this series is the owner of boutique commodities brokerage, DeCarley Trading, Carley Garner.

The focus of this series is the current pricing volatility of the coffee futures market.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Carley delve into the complexities of coffee price volatility and the role of hedging in the coffee futures market.

The conversation explores various hedging strategies, the influence of currency fluctuations, and the benefits for both coffee producers and buyers.

Learn how producers and traders can use various hedging strategies to mitigate price risks, why it’s crucial to consult professionals, and how currency and fuel costs can impact the coffee industry.

00:00 Introduction to Coffee Hedging

00:25 Sponsorship Message

01:03 Welcome and Series Overview

02:11 Understanding Hedging in Coffee

03:30 Hedging Strategies and Examples

09:46 Real-Life Hedging Scenarios

14:39 Currency and Hedging

17:17 Hedging for Coffee Buyers

19:26 Conclusion and Next Steps

20:13 Closing Remarks

Connect with Carley and DeCarley Trading here:

Website: https://www.decarleytrading.com/

Instagram: https://www.instagram.com/decarleytrading/

Linkedin: https://www.linkedin.com/in/carleygarner/

Amazon: https://www.amazon.com/stores/Carley-Garner/author/B001KD205O?store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&linkCode=sl2&tag=carley-20&linkId=466d3232187ba7f7a89e73df1e785b89&language=en_US&ref_=as_li_ss_tl

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Please note: None of the information in any episode of this podcast constitutes financial advice.

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by founder, Lee Safar.

Our returning guest in this series is the owner of boutique commodities brokerage, DeCarley Trading, Carley Garner.

The focus of this series is the current pricing volatility of the coffee futures market.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Carley discuss the complexities of market volatility and speculation in the coffee commodity market.

They explore the cyclical nature of commodity prices, the role of speculators, and the emotional challenges faced by commodity producers.

Learn about hedging strategies and how human behavior drives market fluctuations. Don't miss this insightful discussion that aims to clarify common misconceptions and provide valuable strategies for navigating the coffee trade.

00:00 Understanding Commodity Cycles

00:23 Introduction to Coffee Consulting Workshop

01:02 Welcome and Series Introduction

01:12 The Importance of Professional Hedging

01:59 Emotional Impact of Market Volatility

03:14 Supporting the Podcast

04:13 Exploring Market Volatility

07:54 Role of Speculators in Commodity Markets

09:23 The Impact of Speculators on Prices

13:46 Efficiency and Downward Pressure on Prices

14:36 Who is a Speculator?

15:54 Conclusion and Next Episode Preview

Connect with Carley and DeCarley Trading here:

Website: https://www.decarleytrading.com/

Instagram: https://www.instagram.com/decarleytrading/

Linkedin: https://www.linkedin.com/in/carleygarner/

Amazon: https://www.amazon.com/stores/Carley-Garner/author/B001KD205O?store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&linkCode=sl2&tag=carley-20&linkId=466d3232187ba7f7a89e73df1e785b89&language=en_US&ref_=as_li_ss_tl

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Please note: None of the information in any episode of this podcast constitutes financial advice.

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by founder, Lee Safar.

Our returning guest in this series is the owner of boutique commodities brokerage, DeCarley Trading, Carley Garner.

The focus of this series is the current pricing volatility of the coffee futures market.

In this insightful episode of The Daily Coffee Pro by Map It Forward Lee dives into the complexities of the coffee futures market with expert Carley Garner from DeCarley Trading.

Learn about the current trends, the role of speculation, and the importance of hedging in a volatile market.

Don't miss out on Carley's valuable insight for navigating price fluctuations in uncertain times.

00:00 Introduction to Coffee Market Trends

00:15 Sponsorship Message: Become a Coffee Consultant

00:54 Welcome and Series Overview

01:15 Guest Introduction: Carley Garner

01:59 Understanding Commodity Trading and Hedging

02:51 The Importance of Hedging in Coffee

04:05 Navigating Coffee Price Volatility

05:13 Current Coffee Futures Market Analysis

07:03 Speculators and Market Dynamics

16:17 Historical Coffee Prices and Future Predictions

18:04 Preparing for Market Scenarios

19:56 Conclusion and Next Episode Preview

Connect with Carley and DeCarley Trading here:

Website: https://www.decarleytrading.com/

Instagram: https://www.instagram.com/decarleytrading/

Linkedin: https://www.linkedin.com/in/carleygarner/

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Support this podcast by supporting our Patreon:

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, managing director and co-founder of VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry, paying particular attention to the impact recent price spikes are having on producers and the sustainability of the market at large.

In this insightful episode of The Daily Coffee Pro by Map It Forward, Lee and Antonie discuss the rapid shift from voluntary to mandatory sustainability practices in the coffee and cocoa industries.

They explore how these changes are driven by new EU regulations, such as the European Union Deforestation Regulation (EUDR) and Corporate Sustainability Due Diligence Directive, requiring companies to ensure their products meet stringent environmental and human rights standards.

Antonie explains the challenges corporations face in adapting to these regulations and how it affects smallholders.

The conversation also delves into the role of billionaires, government regulations, and the potential impact on global supply chains.

This episode provides valuable insights into the evolving landscape of sustainability and its implications for the future of coffee and cacao production.

00:00 The Urgency of Sustainability

00:45 Sponsor Message: Map It Forward Workshop

01:23 Introduction to the Series

01:35 The Role of Billionaires in Supply Chains

02:49 EU Deforestation Regulation (EUDR)

03:59 Voluntary vs. Mandatory Sustainability

04:31 Historical Context of Deregulation

04:51 Corporate Challenges in Sustainability

06:18 The Push for Mandatory Regulations

08:04 Corporate Accountability and Compliance

10:25 Impact on Smallholders and Producers

16:28 Child Labor Laws and Misconceptions

22:17 Future of Coffee and Cacao Markets

26:21 Conclusion and Contact Information

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, managing director and co-founder of VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry, paying particular attention to the impact recent price spikes are having on producers and the sustainability of the market at large.

In this episode of The Daily Coffee Pro Podcast by Map It Forward Podcast, Lee and Antonie continue to explore the complexities of the cacao industry. They delve into how big corporations are navigating sustainability and the power dynamics impacting cacao producers.

They discuss the role of regulatory frameworks like the United Nations guiding principles on business and human rights and the need for collective action and proper regulation to create equitable systems.

The episode also explores the economic underpinnings that drive corporate behavior and how factors like high cocoa prices lead to changes in product formulations.

00:00 Introduction to Cocoa Prices and Flavor Innovations

00:17 Sponsorship Message: Become a Coffee Consultant

00:55 Welcome and Series Overview

01:10 The Role of Big Corporations in Cacao

02:05 Sustainability vs. Charity in Corporate Practices

05:58 Human Rights and Corporate Responsibility

09:42 Impact of Cocoa Prices on Products

11:38 Shrinkflation and Consumer Goods

21:54 Power Dynamics and Collective Action

26:52 Conclusion and Next Episode Teaser

27:58 Closing Remarks and Call to Action

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

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Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, managing director and co-founder of VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry, paying particular attention to the impact recent price spikes are having on producers and the sustainability of the market at large.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Antonie discuss the drivers behind farmer poverty in the cacao industry.

The conversation covers the systemic issues within commodity trading, the necessity for fair pricing, risk-sharing, and the importance of farmers' voices in policy-making.

Additionally, insights into how good agricultural and purchasing practices can uplift the industry are explored.

Tune in to understand the complexities of cacao farming and the urgent need for systemic changes.

00:00 Introduction to Fair Pricing for Farmers

00:24 Sponsorship Message: Become a Coffee Consultant

01:03 Welcome and Series Overview

01:25 Understanding Farmer Poverty in Cacao

02:00 The Commodity System and Its Impact

05:23 Challenges Faced by Farmers

08:34 The Valley of Death and Farmer Vulnerability

10:12 Good Agricultural and Purchasing Practices

12:36 The Importance of Fair Pricing

14:23 The Role of Governments and Companies

19:52 The Power of Producers and Future Outlook

24:05 The Need for Farmer Voices in Decision Making

27:10 Conclusion and Next Episode Preview

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, Managing Director and co-founder at VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry is with particular attention on the impact recent price spikes are having on producers and the sustainability of the market at large.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Antonie discuss the severe challenges facing cocoa production in Ghana and Cote d'Ivoire due to climate events, economic conditions, and inadequate policies.

Learn about the impacts of the El Nino weather pattern, the cost of living crisis, and disruptions in agrochemical supply, leading to a drastic drop in cocoa yields and a significant spike in cocoa prices.

This episode also covers the complexities of the futures market, the role of government policies, and the rising potential and challenges for cocoa farmers.

Stay informed about how these dynamics affect the global cocoa market and explore solutions like regenerative agriculture.

Don't miss the next episode, which delves deeper into the issue of producer poverty in the cocoa industry.

00:00 Introduction to Cocoa Crisis

01:00 Sponsorship Message

01:39 Deep Dive into Cocoa Prices

02:33 Impact of El Nino on Cocoa Production

05:33 Challenges in Cocoa Farming

11:53 Regenerative Agriculture and Future Prospects

14:52 Power Dynamics in Cocoa Trade

15:41 Government Policies and Market Impact

24:09 Advice for Cocoa Producers

29:32 Conclusion and Next Episode Teaser

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

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••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Antonie Fountain, managing director and co-founder of VOICE Network (cocoa) and VOCAL Alliance (coffee).

In this series, Lee and Antonie explore the state of the cocoa industry with particular attention on the impact recent price spikes are having on producers and the sustainability of the market at large.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Antonie discuss how cacao is a primarily export-focused product, cultivated mostly in just eight countries.

Antonie provides insights into the specialized market of cacao, including its unique heirloom qualities and the limited appreciation for good quality chocolate.

He explains his role in sustainable cocoa and the extensive relationships he maintains with various stakeholders across the globe.

They also explore the narrow power dynamics in cacao trading, contrasting it with coffee and discussing its concentrated market structure.

The episode wraps up with a teaser for upcoming discussions about recent trends and price shifts in the cacao market.

00:00 Introduction to Cacao: A Unique Export Product

00:41 Sponsorship Message: Become a Coffee Consultant

01:19 Welcome and Guest Introduction

01:38 Understanding the Cacao Industry

02:28 Antonie Fountain's Role and Experience

04:54 The Voice Network's Mission and Approach

06:21 Comparing Cacao and Coffee Markets

10:01 Global Consumption and Market Dynamics

10:44 Cacao Trading and Market Concentration

13:58 Conclusion and Next Episode Teaser

Connect with Antonie Fountain and Voice Network here:

https://www.voicenetwork.cc

https://www.linkedin.com/in/antonie/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of the podcast, Lee and Caleb explore the consolidation within the coffee supply chain, the impact of regulations like the European deforestation rules, and the growing demand for traceability.

Caleb highlights the importance of solid planning, budgeting, and forecasting to navigate these challenging times and avoid being acquired by larger entities. Discover how new markets, like China, are reshaping coffee consumption and why sustainable practices are crucial for the industry's future.

Plus, learn about becoming a coffee consultant and protecting your income from market uncertainties. Support the podcast through Patreon or YouTube membership, and help sustain sponsor-free, honest conversations about the coffee industry.

00:00 Introduction to Coffee Roaster Challenges

00:25 Consolidation in the Coffee Industry

00:59 Sponsorship and Support for the Podcast

05:09 The New Normal for Coffee Roasters

06:31 Volatility and Market Shifts

07:55 Impact of Regulations and Market Growth

12:29 Consolidation and Its Effects

18:50 The Importance of Technology and Data

20:52 Conclusion and Future Outlook

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

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Connect with us:

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Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

Join Lee Safar on The Daily Coffee Pro by Map It Forward, featuring Bob and Michelle Fish from Bigby Coffee.

Discover the impact of climate change on coffee production, regenerative coffee farming workshops, and the industry's future.

Delve into discussions on climate change consequences, market dynamics, and the importance of sustainable farming practices.

Watch now and learn how to contribute to a sustainable coffee future!

00:00 Introduction: The Hidden Forces Behind Coffee Prices

00:18 Exciting News: On-Demand Regenerative Coffee Farming Workshops

01:39 Behind the Black Curtain of Coffee with Bob and Michelle Fish

02:41 The Impact of Climate Change on Coffee Production

05:33 The Consequences of Coffee Market Speculation

13:06 The Urgency of Regenerative Agriculture

17:01 The Dark History of Chemical Fertilizers

21:05 Marketing's Role in Shaping Consumer Behavior

23:10 Building a Sustainable Coffee Business

25:21 Looking Ahead: The Future of the Coffee Industry

25:43 Conclusion: Support and Stay Tuned

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Caleb discuss the recent challenges in the coffee supply chain, including the temporary shutdown of Ethiopia's largest port due to regional missile attacks.

They explore the impact on roasters, the importance of supply chain management, and how roasters can mitigate risks amidst increasing volatility.

Learn how you can stay ahead in the ever-changing coffee industry and ensure your business thrives despite geopolitical and logistical challenges.

This episode also highlights the benefits of using technology for inventory management and forecasting.

00:00 Temporary Shutdown of Ethiopia's Largest Port

01:44 Introduction to the Series and Guest

02:15 Challenges in Buying Green Coffee

02:55 Importance of Inventory and Supply Chain Management

05:45 Greensquare's Solution for Coffee Roasters

10:43 Impact of Geopolitical Issues on Coffee Supply

20:02 Conclusion and Final Thoughts

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Caleb discuss the complexities of hedging and budgeting for green coffee purchasing.

They delve into the risks and rewards of hedging, how it essentially means starting another business, and why it's not advisable for small roasters.

They also talk about the volatility and rising costs in the coffee market, the importance of having liquid assets, and the significance of proper budgeting and accurate costing.

This episode provides valuable insights for roasters navigating the new normal in coffee purchasing.

Tune in to learn how to better manage your coffee business finances!

00:00 Introduction to Hedging in Coffee Trading

00:48 Sponsorship Message: Become a Coffee Consultant

01:26 Welcome and Series Overview

01:46 The Rising Costs of Green Coffee

04:37 Understanding the C Market

08:05 The Risks and Realities of Hedging

13:24 Speculators and Their Impact

14:57 Navigating Currency and Pricing Challenges

18:26 The Importance of Communication and Pricing Models

22:31 Conclusion and Next Episode Preview

22:53 Closing Remarks and Call to Action

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of The Daily Coffee Pro by Map It Forward Lee and Caleb discuss the emerging new normal for coffee roasters in green coffee purchasing.

They delve into the importance of planning and forecasting, the impact of supply chain volatility, and the necessity of building strong relationships with suppliers.

Learn why it's crucial to understand harvest cycles, manage expectations, and remain adaptable in an ever-changing market.

00:00 Introduction: Complacency in Coffee Buying

00:36 Sponsor Message: Become a Coffee Consultant

01:14 Series Overview: The New Normal for Coffee Roasters

01:33 Challenges in Green Coffee Purchasing

01:51 Impact of Supply Chain Volatility

02:42 Adapting to Market Changes

03:59 The Role of Relationships in Coffee Buying

05:07 Importance of Understanding Harvest Cycles

07:11 Quality and Yield Considerations

12:26 Consumer Education and Communication

14:16 Building Long-Term Relationships

17:58 The Future of Coffee Buying

19:17 Conclusion and Next Episode Teaser

19:40 Closing Remarks and Call to Action

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Caleb Holstein, cofounder of Greensquare, an Australian-based green coffee sourcing and inventory management system.

In this podcast series, Lee and Caleb are exploring the new normal for coffee roasters in the volatility of this current coffee crisis.

In this episode of The Daily Coffee Pro Podcast by Map It Forward, Lee and Caleb discuss the evolving landscape for coffee roasters, particularly in the Australian market.

They explore the implications of fluctuating coffee prices, scarcity of spot coffee, and increased storage costs. Caleb shares his expertise on how these changes are impacting coffee roasters, emphasizing the importance of forward planning, budgeting, and adapting to market volatility.

They also touch on the broader challenges facing the coffee industry, such as climate change, shipping delays, and the need for better education.

Tune in to learn how to navigate these complexities and thrive in the shifting coffee market.

Don't miss this engaging conversation and practical advice for coffee professionals!

00:00 Introduction to Coffee Market Fluctuations

00:29 Spot Coffee Scarcity in Australia

01:10 Sponsorship Message

01:48 Welcome and Guest Introduction

02:17 Challenges of Starting a Coffee Business

03:41 Introduction to Greensquare

04:48 The New Normal for Coffee Roasters

10:12 Impact of Climate Change and Global Events

14:55 The Role of Education in the Coffee Industry

21:32 Future of the Coffee Industry

23:58 Conclusion and Next Episode Preview

Connect with Caleb and Greensquare here:

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/

https://www.instagram.com/greensquare.co/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

00:00 Introduction to Capitalism and Values

00:43 Understanding Capitalism's Impact

01:01 Sponsored Message: Coffee Consulting Workshop

01:40 Series Conclusion with Felipe from FAFCoffees

01:59 Future of Coffee Prices and Market Scenarios

06:23 Short-term and Long-term Strategies for Coffee Businesses

08:21 Challenges and Solutions in the Coffee Industry

11:34 The Importance of Communicating Value

15:30 Connecting with Consumers and Building Movements

19:46 The Role of Technology and Decolonizing Coffee

28:17 Final Thoughts and Call to Action

36:22 Closing Remarks and How to Support the Podcast

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

00:00 Introduction to the Coffee Middleman

00:37 Sponsor Message: Become a Coffee Consultant

01:15 Welcome and Series Overview

01:51 Current Coffee Crisis and Pricing Scenarios

03:00 Impact on the Middleman

05:12 Challenges Faced by Importers and Exporters

08:45 The Role of Relationships in the Coffee Industry

17:11 Direct Trade vs. Importers: A Comparative Analysis

22:35 Navigating Volatility and Risk in Coffee Trade

27:30 Conclusion and Future Outlook

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

00:00 Introduction and Current Coffee Crisis Overview

01:52 Understanding the Four Scenarios

05:23 Challenges in Specialty Coffee Production

07:54 Impact of C Market Prices on Producers

11:06 Role of Cooperatives and Market Dynamics

16:53 Future Planning and Market Speculation

25:23 Scenario D: Lessons from Cacao and Market Speculation

37:09 Conclusion and Final Thoughts

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

00:00 Introduction: The Coffee Industry's Value Proposition Crisis

00:41 Sponsorship Message: Become a Coffee Consultant

01:19 Series Overview: Coffee Crisis from the Producer's Perspective

01:49 Reevaluating Coffee Buying Practices

03:25 Understanding Market Forces and Financial Impacts

07:00 Hedging Strategies for Coffee Producers

10:22 Challenges in Specialty Coffee Quality and Market

17:59 Impact of Climate Change on Coffee Production

23:45 The Need for Industry-Wide Conversations and Solutions

26:41 Conclusion: Opportunities for Industry Reflection and Growth

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

00:00 Identifying Key Problems in the Coffee Industry

01:10 Introduction to the Podcast and Guest

02:02 Revisiting the Coffee Price Crisis

04:14 Felipe's Business and Values

08:33 Economics of Coffee and Trading

15:55 Adapting to a Volatile Market

22:46 Conclusion and Next Steps

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this final episode of this series of The Daily Coffee Pro Podcast by Map It Forward, Lee and Spencer discuss the evolving culture of espresso technicians in the coffee industry. They explore how techs with coffee backgrounds bring a new layer of empathy and understanding to their roles, impacting local economies and the industry at large.

The episode highlights the importance of trust between cafe owners and technicians, the complexities of choosing the right equipment, and the broader impacts of economic shifts within the coffee value chain.

Spencer shares insights into the challenges faced by espresso techs, including market saturation and economic downturns, and emphasizes the need for resiliency and diversified services. Tune in to learn how this emerging shift in espresso tech culture can positively influence the coffee industry.

00:00 Introduction and Sponsor Message

01:00 Welcome and Series Conclusion

01:20 Emerging Shift in Espresso Technician Culture

02:12 Technicians with Coffee Backgrounds

06:03 Building Trust with Clients

10:44 Economic Projections and Industry Impact

13:27 Adapting to Market Changes

20:37 Future of Specialty Coffee

20:58 Connecting with Espresso Technicians

23:23 Closing Remarks and Sign Off

Connect with the community of technicians at https://www.servicelayer.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this revealing episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the coffee industry's hidden truths with guests from Biggby Coffee.

The conversation highlights the vast profits of multinationals like Starbucks and the exploitative mechanisms behind the industry's success.

Topics include the impact of barista competitions, the role of multinational corporations, and the systemic issues perpetuating the industry's darker side.

The episode also offers hope through stories of resilient coffee producers and discusses the potential for conscious capitalism to create sustainable change in the industry.

Join us for a deep dive into the complexities of the coffee world and discover how we can all contribute to a better future.

00:00 Introduction to Coffee Industry Profits

00:59 Map It Forward Mastermind Groups Announcement

02:17 Welcome to the Daily Coffee Pro

03:54 The Dark Side of the Coffee Industry

05:46 Barista Competitions and Mental Health

08:12 Economic Exploitation in Coffee

18:52 The Role of Capitalism in Coffee

27:35 Hope and Positive Change in Coffee

31:33 Conclusion and Next Episode Preview

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer delve into the evolving dynamics of the coffee industry amidst a global coffee crisis and discuss the challenges that come with producing specialty coffee.

From the economic strains affecting coffee producers to the controversial reception of luxury coffee equipment, this episode sheds light on the intricate facets of the coffee supply chain and the potential future of high-grade coffee.

Tune in to understand the complex relationship between coffee production, pricing, and the perceived value of specialty coffee. Interested in diversifying your revenue streams in the coffee industry?

00:00 The State of the Coffee Industry

01:26 Introduction to the Episode

02:05 The Renaissance of Espresso Technicians

03:48 Challenges Faced by Technicians

06:16 The Coffee Crisis Explained

10:02 The Golden Espresso Machine Controversy

16:00 The Future of Specialty Coffee

23:08 Conclusion and Final Thoughts

Connect with the community of technicians at https://www.servicelayer.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this insightful episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer discuss the crucial role of espresso technicians, ethical considerations in equipment recommendations, and the benefits of opting for refurbished machines.

Spencer provides valuable advice on avoiding debt, ensuring a high-quality coffee program within your budget, and the pitfalls of purchasing equipment online.

This episode also highlights the importance of buying from local technicians to support the local economy and maintain better service. The discussion dives into the need for proper consultation, understanding customer needs, and maintaining equipment without overspending.

Don't miss out as Spencer and Lee debunk the myths about used equipment and provide practical tips for cafe owners to make informed decisions.

00:00 Introduction and Ethical Sales in Coffee Tech

00:35 Sponsorship Message: Become a Coffee Consultant

01:14 Espresso Techs and Brand Loyalty

02:15 Customer Satisfaction and Sales Ethics

08:50 The Value of Refurbished Machines

09:22 Challenges with Used Equipment

12:02 Trust Issues in Espresso Tech Services

16:35 Machines Built to Fail

18:47 Baratza: A Model of Reliability

20:36 Conclusion and Next Episode Teaser

Connect with the community of technicians at https://www.servicelayer.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer explore why espresso techs are invisible, their relationship with manufacturers, and the importance of these technicians in ensuring quality coffee equipment.

Learn about the challenges and responsibilities that come with being an espresso technician, and how they bridge the gap between manufacturers and end-users, ensuring a thriving coffee industry.

Don't miss out on this insightful conversation!

00:00 Introduction: Sales or Technicians?

00:44 Sponsored Message: Become a Coffee Consultant

01:23 Welcome to the Daily Coffee Pro

02:03 The Invisible Espresso Technicians

02:46 Technicians' Unique Industry Insights

05:28 Relationships with Manufacturers

05:56 Challenges with Equipment Sales

07:40 The Role of Technicians in Customer Loyalty

10:14 Visibility and Resource Allocation

19:45 Conclusion and Next Episode Teaser

Connect with the community of technicians at https://www.servicelayer.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

This week's guest on the podcast is Espresso Technician and coffee professional, Spencer Perez.

Spencer is part of a growing number of espresso technicians who have formed a community on a Discord server called Service Layer. This series explores the rapidly evolving role of the espresso tech today.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Spencer talk about how modern espresso technicians act more as connected, experienced consultants rather than just repairmen.

We dive into the formation of service communities like Service Layer, aimed at advocating for espresso technicians, and creating sustainable career pathways.

The episode also touches on the broader conversation about recognizing the contributions of espresso techs, professional certifications, and the unique insights they bring to the coffee industry.

Stay tuned for the rest of this engaging series where we explore the state and future of espresso techs!

00:00 Introduction to the New Breed of Tech

00:19 Sponsor Message: Become a Coffee Consultant

00:58 Welcome and Series Introduction

01:08 Meet Spencer Perez: First Espresso Tech on the Podcast

01:50 The Role and Community of Espresso Technicians

03:14 The Golden Espresso Machine and the Voice of Espresso Techs

04:00 Series Overview: Topics and Themes

04:47 Support the Podcast: How You Can Help

05:46 What Does an Espresso Tech Traditionally Do?

09:17 Pathways to Becoming an Espresso Tech

11:19 Challenges and Needs in the Espresso Tech Industry

15:45 Insights and the Importance of Espresso Technicians

16:26 Conclusion and Next Episode Teaser

16:49 Closing Remarks and Call to Action

Connect with the community of technicians at https://www.servicelayer.coffee/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

00:00 Introduction: Farmers as Local Researchers

00:21 Sponsor Message: Become a Coffee Consultant

01:00 Final Episode Introduction with Murilo Bettarello

01:42 Exploring New Technologies in Regenerative Farming

03:09 Engaging Roasters and Traders in Regenerative Practices

05:55 Budgeting and Funding for Regenerative Programs

10:23 Microorganisms and Their Role in Regenerative Agriculture

16:43 Future of Coffee Production and Regenerative Farming

18:12 Conclusion and Final Thoughts

19:38 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

00:00 Introduction to Varieties and Organic Coffee

00:26 Sponsored Message: Become a Coffee Consultant

01:05 Welcome to The Daily Coffee Pro

01:37 Challenges in Coffee Production

02:16 Working with Nature in Coffee Farming

04:33 Soil Management and Varietal Selection

06:10 Planning and Cash Flow in Regenerative Farming

10:12 Historical Context of Coffee Farming in Brazil

12:52 Future of Regenerative Agriculture and Population Trends

16:50 Conclusion and Upcoming Episode

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

00:00 Introduction to Regenerative Farming

00:22 The Process of Fermenting Rice for Soil Regeneration

01:32 Promoting Coffee Consulting Workshops

02:10 Resiliency in Coffee Production

03:49 The Value of Local Knowledge and Biochar

11:08 Challenges and Solutions in Sustainable Agriculture

20:07 The Importance of Regenerative Practices

22:12 Conclusion and Next Episode Preview

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.

We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.

Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.

If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.

00:00 Introduction and Sponsor Message

01:15 Welcome and Episode Overview

01:44 Defining Resilience in Coffee Farming

02:34 Role of Buyers and Roasters in Supporting Farmers

03:07 Success Stories and Impact of Technical Assistance

05:52 Knowledge-Based Agriculture and Sustainable Practices

08:08 Building Strong Partnerships in the Coffee Supply Chain

11:02 Challenges and Future of Coffee Supply

15:45 Conclusion and Next Episode Teaser

16:03 Closing Remarks and Call to Action

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this first episode of this series of The Daily Coffee Pro by Map It Forward, Lee and Murillo discuss the significant challenges faced by coffee producers, including severe droughts and high temperatures.

Murillo shares his experiences as an agronomist engineer and coffee farmer, highlighting the impacts of climate change on coffee trees and the overall production process.

This insightful conversation also touches on the resilience required in coffee farming amidst climate challenges and sets the stage for deeper discussions on regenerative farming practices in the subsequent episodes of this new five-part series.

00:00 Introduction: Unseen Weather Challenges

00:29 Sponsor Message: Become a Coffee Consultant

01:07 Welcome and Guest Introduction

02:02 Murillo's Background and Journey

05:53 Current Coffee Crisis: Labor, Financing, and Climate

07:16 Impact of Climate on Coffee Production

15:14 Global Coffee Production Challenges

17:22 Future of Coffee Farming and Resilience

23:49 Conclusion and Next Episode Teaser

Connect with Murilo at:

https://www.linkedin.com/in/murilo-bettarello/

https://www.instagram.com/murilobettarello/

https://www.izagro.com.br

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this concluding episode of our 5-part series, Lee and George discuss the major challenges facing the coffee industry, including high real estate costs in prime locations, the impact of venture capital and private equity, and the absence of producers' voices at major industry events.

Howell shares his thoughts on potential solutions like bringing more producers to expos and emphasizes the importance of diversified revenue streams for new and existing business owners in specialty coffee.

00:00 Introduction and Sponsorship

01:18 Welcome and Series Overview

02:34 Challenges in the Coffee Industry

05:25 The Role of Venture Capital

08:44 Producers' Voices and SCA Critique

15:52 Regenerative Agriculture and Future Prospects

18:52 Words of Encouragement and Conclusion

20:24 Final Sign-Off and Next Steps

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Bob and Michelle Fish from Biggby Coffee to discuss the complex and often hidden challenges within the coffee industry, dubbed the 'Black Curtain.'

The discussion highlights stories of corruption, exploitation, and the lack of transparency that plague coffee production, from producers' interactions with major coffee families to the insidious practices at national coffee associations.

The episode also introduces the Introduction to Regenerative Coffee Farming Workshops, designed to educate about sustainable farming practices.

Tune in to uncover the truths behind the coffee you drink and learn about practical solutions for a more equitable and sustainable coffee future.

00:00 Helicopter Photo Ops in Coffee Farming

01:26 Introduction to Regenerative Coffee Farming Workshops

02:47 The Black Curtain of Coffee

04:52 Corruption and Challenges in Coffee Production

08:03 Economic Oppression in Coffee Supply Chains

10:10 The Importance of Transparency in Coffee Pricing

12:22 Currency and Coffee Trade in Ethiopia

14:33 Exposing Industry Secrets and Corruption

17:18 The Role of Regenerative Agriculture

19:52 Consumer Awareness and Industry Labels

22:41 Values-Driven Business in Coffee

24:40 Closing Thoughts and Call to Action

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this insightful episode of the Daily Coffee Pro by Map It Forward, Lee and George delve deep into the classification of flavored infused coffees, market dynamics, and the current coffee price crisis.

Discover George's perspective on the evolving specialty coffee industry, market saturation, and the importance of maintaining quality while catering to diverse customer preferences.

They also explore the potential future challenges for cafes and roasteries, touching on fermentation techniques and the consumer's growing demand for authenticity.

Don't miss this engaging discussion on the future of coffee!

00:00 Introduction to Flavored Coffees

00:36 Sponsorship Message

01:14 Welcome and Episode Overview

01:26 The Coffee Price Crisis

02:00 Market Saturation and Consumer Behavior

03:24 Mixology and Cafe Offerings

05:29 The Role of Specialty Drinks

07:25 Infused and Co-Fermented Coffees

14:49 Quality and Authenticity in Coffee

17:17 Conclusion and Next Episode Teaser

17:36 Closing Remarks and Call to Action

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.

They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.

The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.

Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.

00:00 Introduction to Coffee Varieties

00:20 Sponsor Message: Become a Coffee Consultant

00:59 Exploring the Role of Coffee Varieties in the Industry

01:56 Challenges Facing Traditional Coffee Varieties

04:01 Innovative Coffee Hybrids and Their Impact

07:11 The Fascination with Pink Bourbon

08:29 Economic Pressures on Coffee Farmers

10:29 The Future of Coffee Varieties

15:24 Conclusion and Upcoming Topics

16:26 Closing Remarks and Call to Action

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.

They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.

The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.

00:00 Introduction and Future Plans

00:35 Sponsorship Message

01:13 Welcome and Episode Overview

01:35 Emergence of Regenerative Agriculture

02:15 Challenges and Observations in Coffee Farming

03:03 Varieties and Soil Fertility

05:47 Labor and Regenerative Practices

08:00 The Role of Coffee Producers

09:30 Quality vs. Quantity in Coffee Production

13:57 Economic Pressures and Consumer Impact

15:41 Conclusion and Next Episode Preview

16:15 Closing Remarks and Call to Action

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry.

Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers.

The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.

00:00 Introduction and Current State of the Coffee Industry

00:33 Sponsorship Message and Episode Introduction

01:12 Welcoming George Howell

01:54 George Howell's Background and Early Career

04:06 The Birth of Coffee Connection

07:50 Challenges and Innovations in Coffee Roasting

12:19 The Evolution of Coffee Pricing and Market Dynamics

17:32 The Impact of the Brazilian Frost on Coffee Supply

21:37 Challenges Faced by Coffee Producers

22:07 Disconnect Between Farmers and Their Product

25:19 The Impact of Frappuccino on Coffee Shops

27:32 The Importance of Black Coffee

29:42 Educating Consumers Through Cupping

32:21 Creating a Coffee Tasting Experience

35:08 Engaging Consumers in Specialty Coffee

41:44 Concluding Thoughts and Future Discussions

Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In the final episode of the five-part series, Lee and Nolan discuss the coffee crisis and its rapid impacts.

They explore the necessity of bold decision-making, the effect of environmental changes on the coffee industry, and the importance of maintaining product quality despite economic pressures.

The episode highlights the challenges and opportunities within the industry, inspiring business owners to stay true to their values and adapt for a sustainable future.

Nolan shares insights on staying passionate and authentic in business, the role of automation, and the impact of global market shifts on local cafes.

This enlightening conversation aims to help listeners understand the bigger picture and navigate the evolving coffee industry.

00:00 Introduction to the Coffee Crisis

00:30 Sponsorship Message: Become a Coffee Consultant

01:08 Final Episode with Nolan Hirte: The Coffee Crisis

02:06 Environmental Impact and Market Shifts

04:21 Challenges in the Coffee Industry

08:05 Navigating Business Decisions

15:24 Sustainable Future and Innovations

21:28 Advice for Young Entrepreneurs

23:54 Closing Thoughts and Gratitude

29:49 Where to Find Proud Mary's Coffee

30:42 Final Sign-Off and Podcast Promotion

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers.

They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value.

Learn how specialty coffee can command higher prices and how this impacts producers and consumers.

This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry.

Don't forget to subscribe, like, comment, and share this episode!

00:00 Introduction to the Coffee Crisis

00:54 Sponsorship and Course Promotion

01:33 Welcome and Series Overview

02:46 The Value Proposition of Specialty Coffee

04:31 Consumer Behavior and Market Trends

07:46 The Role of Community in Coffee Culture

08:54 Personal Reflections on Being a Barista

09:41 Challenges and Opportunities in Specialty Coffee

18:11 The Story of Bernardina Coffee

22:29 Encouraging Consumer Appreciation for Specialty Coffee

26:23 Building a Sustainable Coffee Business

35:55 Conclusion and Next Episode Teaser

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant.

They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry.

The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties.

Additionally, they touch on the role of consumers and the viability of the specialty coffee business model.

Don't miss this insightful discussion on the deeper meaning and value of specialty coffee.

00:00 Introduction to Specialty Coffee

00:48 Sponsorship Message

01:27 Welcome and Episode Overview

01:50 The Essence of Specialty Coffee

03:05 Challenges in the Specialty Coffee Industry

05:45 Nolan's Journey and Business Decisions

08:52 The Importance of Appreciation and Innovation

15:15 Reflections on Specialty Coffee

25:33 Looking Ahead: The Role of the Consumer

26:30 Closing Remarks and Call to Action

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan dive deep into the critical issues facing the specialty coffee industry in 2024, addressing what we did as an industry to create this crisis.

From the impact of biodiversity on coffee quality to the controversial topic of infused and co-fermented coffees, they explore how the industry has strayed from its roots and what needs to be done to restore harmony.

The episode also features a discussion on the privilege and marketing strategies that have shaped the industry's landscape.

Tune in to understand the complex web of factors contributing to the current coffee crisis and the importance of transparency and authenticity in preserving the true essence of specialty coffee.

00:00 Introduction to Coffee Harmony

00:56 Sponsorship and Workshop Announcement

01:34 Industry Crisis and Personal Reflections

03:28 The Role of Deception in Coffee

08:42 Infused Coffees Debate

16:15 Economic and Environmental Impact

31:02 Transparency and Authenticity in Coffee

32:39 Conclusion and Next Episode Preview

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar sits down with Nolan to discuss the current coffee crisis.

They cover the struggles of a Honduran coffee farm dealing with a massive decline in pickers due to migration, the impact of eucalyptus and khat plantations on coffee production, and the broader implications for the coffee industry worldwide.

The discussion delves into sustainability, the economic pressures faced by coffee producers, and potential solutions to protect the coffee value chain.

This episode is a must-watch for anyone interested in the coffee industry, sustainability, and economic challenges.

Brought to you by Map It Forward's Workshop, 'It's Time To Become a Coffee Consultant.'

00:00 Introduction to the Coffee Crisis

01:16 Sponsorship Message

01:55 Welcome and Guest Introduction

02:14 Reflecting on Past Conversations

04:28 Are We in a Coffee Crisis?

06:05 Global Environmental Concerns

11:02 Ethiopia and Brazil: Coffee Challenges

19:29 Honduras: A Case Study

29:53 Conclusion and Next Episode Teaser

30:35 Closing Remarks and Call to Action

Connect with Nolan and Proud Mary Coffee here:

https://www.instagram.com/proudmaryusa/

https://www.instagram.com/proudmarycoffee/

https://www.instagram.com/auntypegsbypmc/

https://www.proudmarycoffee.com

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and Matt discuss the harsh realities businesses face, especially in the coffee industry, during challenging times.

They provide insights into why some businesses fail, how to analyze the reasons behind the failure, and the importance of closing a business with dignity.

Matt emphasizes the necessity of open communication with your team and stakeholders and offers practical advice on managing cash flow, recognizing problems early, and ensuring that employees are treated fairly during the winding-down process.

Additionally, they highlight the importance of connecting with suppliers and maintaining human connections in the industry. Don't miss Matt's tips on staying resilient and learning from failures.

This episode is packed with valuable lessons for entrepreneurs in any field.

00:00 Introduction and Business Closure Announcements

00:37 Sponsor Message: Become a Coffee Consultant

01:15 Welcoming Matt Toogood

01:30 Discussing Business Failures and Lessons Learned

03:31 Strategies for Business Survival

04:20 The Importance of Communication and Team Involvement

06:35 MIF Consulting Services and Industry Challenges

10:50 Closing with Dignity

15:44 Future of the Coffee Industry

18:53 Final Thoughts and Farewell

Connect with Raw Coffee Company here:

https://rawcoffeecompany.com/

https://www.instagram.com/rawcoffeecompany/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching

Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

••••••••••••••••••••••••••••••••

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply.

The 5 episodes of this series are:

1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0

2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U

3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE

4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA

5. The Future of Coffee - https://youtu.be/bWu2eEFISyg

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Bob and Michelle Fish to discuss the hidden struggles within the coffee industry.

From farmers abandoning their farms due to systemic issues to the comparison with the struggles of the Syrian people, the conversation delves deep into the complexities of the coffee supply chain.

The episode highlights the importance of direct trade, regenerative farming, and the economic challenges coffee producers face.

With insights into their journey starting from 2018, Bob and Michelle unveil their mission to reform coffee sourcing and eliminate industry corruption. This is a must-watch for anyone passionate about coffee sustainability and ethical sourcing.

00:00 The Crisis in Coffee Farming

00:33 Introduction to Regenerative Coffee Farming Workshops On-Demand

01:54 Meet Bob and Michelle Fish

02:38 A Personal Connection to Syria

07:40 The Reality of Coffee Production

12:36 The Black Curtain of Coffee

14:36 Systemic Poverty and Economic Colonialism

26:13 Corruption in the Coffee Industry

29:37 A Call for Change

32:23 Conclusion and Next Episode Teaser

Connect with Bob and Michelle here:

https://www.onebiggislandinspace.com/

https://www.biggby.com/

https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication.

Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior.

Don't miss the final episode where they explore how to help businesses close with dignity.

00:00 Introduction and Key Concepts

00:48 Sponsorship Message

01:27 Navigating the Coffee Crisis

02:30 Managing External Relationships

04:27 Cash Flow and Supply Chain Challenges

05:40 Importance of Communication with Suppliers

08:21 Supporting Competitors in Crisis

14:52 The Specialty Coffee Business Model

17:44 Global Coffee Industry Trends

22:21 Conclusion and Next Episode Teaser

Connect with Raw Coffee Company here:

https://rawcoffeecompany.com/

https://www.instagram.com/rawcoffeecompany/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment.

Learn how to manage challenging times in the coffee industry with practical advice and insights.

Don't miss out on their expert tips on ensuring your business's success during a crisis.

00:00 How CVs Reveal Business Health

00:26 Sponsor Message: Become a Coffee Consultant

01:05 Introduction to the Coffee Crisis Series

01:39 Navigating the Coffee Crisis Internally

02:58 Managing Cash Flow and Customer Relationships

05:32 Understanding Market Dynamics in the Middle East

07:49 Dealing with Supplier and Customer Payment Issues

12:28 The Importance of Staff Training and Retention

17:40 Conclusion and Next Episode Preview

Connect with Raw Coffee Company here:

https://rawcoffeecompany.com/

https://www.instagram.com/rawcoffeecompany/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry.

They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality.

The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future.

Additionally, learn how you can support the podcast via Patreon.

00:00 Introduction to the Cafe Business

00:47 Sponsorship and Support

03:17 Discussion with Matt Toogood

03:50 The Coffee Industry Crisis

06:20 Consumer Preferences and Market Trends

13:04 Impact of COVID-19 on the Coffee Business

21:59 Navigating the Crisis

24:02 Conclusion and Next Steps

Connect with Raw Coffee Company here:

https://rawcoffeecompany.com/

https://www.instagram.com/rawcoffeecompany/

••••••••••••••••••••••••••••••••

Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••