Explorez tous les épisodes du podcast Making Good: Small Business Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 10 Things I Want to Tell You | 24 Sep 2024 | 00:20:23 | |
In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on how AI is making my life easier and how you can design your next few months for success. This episode is a bit different from the usual on this show, but I hope it leaves you feeling inspired and empowered to make intentional changes in your life and business. | |||
| Storytelling, Marketing, and Parenting with Jen Fuller | 17 Sep 2024 | 00:43:38 | |
I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.
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| How to REALLY Connect with Your Audience | 07 Aug 2024 | 00:23:55 | |
What does it take to TRULY connect with your ideal customers? To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us? But, it’s not something that gets a lot of airtime in marketing conversations. It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the point where they decide to make a purchase? What you do in this time really matters. And that’s what we’re talking about today. | |||
| 170: A New Sales Paradigm with Jen Szpigiel | 11 Apr 2023 | 00:40:11 | |
Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ | |||
| 169: How to Quickly Grow Your Email List | 05 Apr 2023 | 00:17:57 | |
In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) | |||
| 168: How to Make Your Brand Stand Out with Zuza Hicks | 28 Mar 2023 | 00:57:37 | |
Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ | |||
| 167: 168 Hours by Laura Vanderkam (Making Good Book Club) | 21 Mar 2023 | 00:56:55 | |
In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more. | |||
| 166: Building a Gentle Business with Ashley Beaudin | 14 Mar 2023 | 00:45:24 | |
In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. | |||
| 165: Creating a Step-by-Step Small Biz Wholesale Plan (1:1 Session with Corinne Monaco) | 07 Mar 2023 | 00:54:04 | |
I’m so excited to share a “first ever” for Making Good! | |||
| 164: Copywriting with Intention (+ Personality!) with Zafira Rajan | 28 Feb 2023 | 01:02:57 | |
If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan. In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________ | |||
| 163: 10 Normal Things You Might Be Experiencing | 21 Feb 2023 | 00:11:34 | |
If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ | |||
| 162: How to Become a ‘Go Giver’ (Making Good Book Club: ‘The Go Giver’ by Bob Burg and John David Mann) | 15 Feb 2023 | 00:40:25 | |
In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more. | |||
| 161: 5 Mindset Shifts That Have Changed My Life (+ Business) | 14 Feb 2023 | 00:15:39 | |
I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. | |||
| Mindset, Curiosity + Coaching Yourself with Antonia Bowring | 30 Jul 2024 | 00:53:07 | |
Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching! | |||
| 160: Legal Basics for Small Businesses with Larissa Bodniowycz | 08 Feb 2023 | 00:44:57 | |
How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. | |||
| 159: How to Create A LOT of Content (Without Spending All Your Time on Content) | 01 Feb 2023 | 00:16:14 | |
I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation:
I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. | |||
| 158: The Power of a Personal Brand with Katie Zeppieri | 24 Jan 2023 | 00:45:59 | |
My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ | |||
| 157: Everybody Writes by Ann Handley (Making Good Book Club #14) | 17 Jan 2023 | 00:49:48 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.
____________________ | |||
| 156: Marketing for Beginners (Let's Start from Scratch) | 11 Jan 2023 | 00:24:17 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. ____________________ | |||
| 155: 10 Things I Learned in 2022 | 04 Jan 2023 | 00:21:04 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. ____________________ | |||
| 154: How 3 Small Business Owners Are Planning for 2023 [Small Biz Panel] | 30 Dec 2022 | 01:06:44 | |
Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more. | |||
| 153: 20 New Year Content Ideas [BONUS From the Private Podcast] | 28 Dec 2022 | 00:09:00 | |
Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. | |||
| 152: How to Do a Year in Review (3.0!) | 23 Dec 2022 | 00:11:08 | |
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. | |||
| 151: Wholesale, Hiring + Taking Your Business Temperature with Katie Hunt | 20 Dec 2022 | 00:45:28 | |
File this episode under MUST-LISTEN if you're a product- based business! | |||
| How to Not Be Invisible (10 Ways to Get Discovered) | 24 Jul 2024 | 00:22:33 | |
Let’s talk about how to NOT be invisible. In other words – how to get your business actually SEEN by the right people – the people who will buy. MAKING GOOD SHOWNOTES: | |||
| 150: Drop the Ball by Tiffany Dufu (Making Good Book Club #13) | 16 Dec 2022 | 01:00:50 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.
____________________ | |||
| 149: December Permission Slips [From the Private Podcast] | 14 Dec 2022 | 00:08:16 | |
In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts. | |||
| 148: How to Make Better, Faster Decisions with Nell Wulfhart | 06 Dec 2022 | 00:53:17 | |
For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING. | |||
| 147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A] | 29 Nov 2022 | 00:21:57 | |
In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! | |||
| 146: How to Pitch Your Business for PR Opportunities with Lucy Werner | 22 Nov 2022 | 01:00:04 | |
Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more. ____________________ | |||
| 145: Big Magic by Elizabeth Gilbert (Making Good Book Club #12) | 15 Nov 2022 | 00:44:34 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. ____________________ | |||
| 144: Let's Plan Your End-of-Year Marketing | 08 Nov 2022 | 00:22:22 | |
Download a free end-of-year planning workbook to walk you through this process, step by step. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on. And! Because I love a good calendar. I’ve put together a workbook that goes along with today’s episode. This workbook is basically a series of calendars – both monthly and weekly – that you can use to create your marketing plan using the steps in today’s episode. To download that (for free, of course), head to makinggoodpodcast.com/2022. | |||
| 143: How to Bring *YOU* Into Your Brand with Suz Chadwick | 01 Nov 2022 | 00:50:42 | |
Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise. ____________________ | |||
| 142: Do You Struggle with Following Through? (this one's for you!) | 25 Oct 2022 | 00:21:34 | |
If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. | |||
| 141: Digital Body Language by Erica Dhawan (Making Good Book Club #11) | 18 Oct 2022 | 01:07:02 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. ____________________ | |||
| How to Find Your Purpose with Jessica Huie | 16 Jul 2024 | 00:38:58 | |
There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self that we find contentment and success. | |||
| 140: Pinterest 101 with Kate Ahl | 11 Oct 2022 | 00:51:13 | |
My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast. I need to say right now that you’re going to want to take notes during this podcast… It’s THAT good. | |||
| 139: Planning for Q4: Marketing [Small Biz Panel] | 06 Oct 2022 | 01:02:50 | |
Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@particlegoods), Miranda Harris Hamlin from And Arlen (@and.arlen) , Stacey Miyahara from Monday Made (@_mondaymade), and Christy Martinho from Full Bloom & Co (@fullbloomandco). ____________________ | |||
| 138: Planning for Q4: Life + Business [Small Biz Panel] | 04 Oct 2022 | 01:14:41 | |
For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This (@rexmadethis), Dani from Imperfectly Tidy (@imperfectlytidy), Linda from Lulumiere (@lulumierecandles) and Ali from Wild Clementine (@wildclementineco) ____________________ | |||
| 137: Marketing Beyond Social Media with Charelle Griffith | 27 Sep 2022 | 00:49:27 | |
Raise your hand if you find social media overwhelming. (I'm raising mine!) | |||
| 136: How to Stand Out | 21 Sep 2022 | 00:17:36 | |
One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ | |||
| 135: The War of Art by Steven Pressfield (Making Good Book Club #10) | 13 Sep 2022 | 00:48:21 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. | |||
| 134: On Breaking the Rules with Brooke Monaghan | 07 Sep 2022 | 00:55:18 | |
Today, we’re talking about rules. And specifically, how and why to break them. My guest is Brooke Monaghan, and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making an impact, and much more. ____________________ | |||
| 133: Personal Growth + Evergreen Content | 30 Aug 2022 | 00:12:51 | |
This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas. ____________________ | |||
| 132: The Art of Ideas | 22 Aug 2022 | 00:10:13 | |
The doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ideas after they materialize in our thoughts. | |||
| 131: The Big Leap by Gay Hendricks (Making Good Book Club #9) | 16 Aug 2022 | 01:01:10 | |
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners. | |||
| Big Dreams Daily Joys by Elise Blaha Cripe [Making Good Book Club #32] | 16 Jul 2024 | 00:49:33 | |
This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see. I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a copy. I really admire Elise for her creativity and dedication to making space for joy, whether it’s a craft project or a baking experiment or a business venture. She’s currently on a break from social media, but you can still find plenty of inspiration by scrolling her Instagram page, @elisejoy. Big Dreams Daily Joys is an intuitive, approachable and honestly visually fun book for anyone who could use some fresh ideas for making progress, setting goals, and making time for the things that matter most. There were so many jewels in this book we couldn’t cover them all, So if you enjoy this discussion and you learn something, you will definitely want to pick up a copy for yourself. Plus it's really, really beautiful. | |||
| 130: How to Build a Strong Brand with B of Powerhouse | 09 Aug 2022 | 00:46:50 | |
Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said: “Your brand is your business’s biggest asset.” This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the results and make more of the impact you want to make. ____________________ | |||
| 129: The Secret Sauce No One Wants: Consistency | 02 Aug 2022 | 00:15:06 | |
In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business. | |||
| 128: 10 Simple Ways to Supercharge Your Email Marketing | 26 Jul 2022 | 00:20:27 | |
Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails. | |||