Explorez tous les épisodes du podcast Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

In this episode of the AdQuick Madvertising Podcast, we sits down with Barry Frey, President & CEO of DPAA, to discuss the evolution of out of home advertising and where the medium is headed next.

Barry shares how OOH has transformed through digitization and programmatic buying, why the medium proved resilient through COVID, and how OOH can function as a full-funnel channel in an increasingly fragmented media landscape.

The conversation also gets into measurement and outcomes, the importance of proving business results, why marketers can get stuck in organizational inertia, and how technology can make traditional media more efficient without changing what makes it powerful.

Learn about the Video Everywhere summit Oct 13: https://dpaasummit.com/global/

On this episode of the AdQuick Madvertising Podcast, we sit down with Kurt Donnell, CEO of Freestar, to talk about the future of advertising, publishing, AI, and the changing internet. Kurt shares how his unusual path from law and M&A into adtech shaped the way he thinks about business, why AI should be viewed as a tool that makes people more effective rather than simply a replacement for workers, and why publishers need to rethink their relationship with search, social platforms, and other sources of traffic.

The conversation also covers why advertising remains essential to the free internet, how AI is changing consumer behavior and publisher economics, the rise of newsletters and YouTube as durable media businesses, and what Kurt would build if he were starting a media company from scratch today.

Terry Seitz, Partner & COO of The Nuance Collective, joins us in the latest episode of the Madvertising podcast to discuss the evolution of marketing from commercial artistry to a more rigorous, data-driven discipline, and why the best marketers need to be both scientists and creatives.

We dig into AI’s growing role in marketing, the danger of over-relying on attribution and optimization, why brands are suffering from marketing ADHD, and how marketers can balance data, creativity, curiosity, and long-term thinking to drive real enterprise value.

We also discuss the differences between working at massive companies like Visa and startups, what young marketers should prioritize in their careers, and why the future may require marketers to optimize for both humans and machines.

Digital advertising runs on data, but how much of that data can marketers actually trust?

On this episode of the Madvertising podcast, we sit down with Rich Kahn, co-founder and CEO of Anura, to unpack the hidden economics of ad fraud, fake traffic, programmatic advertising, and the growing challenge of distinguishing real humans from increasingly sophisticated bots. 

Anura grew out of a problem he encountered firsthand: a significant portion of the traffic his company was buying simply wasn't behaving like real human traffic. What started as a small piece of code became a sophisticated fraud-detection platform. 

We discuss the scale of ad fraud, why AI is making the problem worse, which advertising channels tend to have the most fraudulent traffic, why programmatic advertising is particularly vulnerable, and why marketers can end up making major decisions based on bad data.

Rich explains the difference between general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), how fraudsters can spoof seemingly legitimate users and devices, and why traditional pre-bid fraud detection may miss increasingly sophisticated attacks.

We also get into the business side of marketing: how to sell to CMOs by solving their actual problems rather than selling them a product they don't think they need, the value of in-person relationships, and Rich's advice for young marketers and technologists entering an increasingly AI-driven workforce.

In this episode of the AdQuick Madvertising Podcast, Adam Singer sits down with Christian Brown, co-founder and CMO of Glewee, to explore how influencer marketing has evolved from one-off sponsored posts into a scalable, always-on marketing channel.

Christian shares how he got into e-commerce and social media marketing as a teenager, before social advertising had really taken off, and how that experience ultimately led to building Glewee. He explains why the most effective creator programs focus on long-term relationships with creators, how brands can turn creator content into performance marketing assets, and why even smaller brands can get started with relatively modest budgets.

The conversation also goes into the rise of TikTok Shop and affiliate marketing, the growing role of creators in B2B marketing, and why follower count may matter less than a creator's ability to actually drive sales and engagement.

Finally, Adam and Christian discuss one of the biggest questions facing marketers today: AI. Christian explains why AI can dramatically increase the efficiency of marketing teams, but why brands shouldn't confuse cheaper content production with better creative. They discuss the growing value of authenticity, the risks of using AI as a shortcut, and how marketers can use AI to eliminate repetitive work while keeping human judgment and creativity at the center.

In Episode 88 of the AdQuick Madvertising podcast, we sit down with Onur and Okan Has to talk about the power of content, personal branding, organic distribution, and what it really takes to turn attention into revenue.

The brothers are the founders of Has Media, a marketing and media company focused on helping entrepreneurs, founders, and brands build content engines that actually get noticed.

We talk about why so many companies jump straight into paid advertising without first figuring out what organically captures attention, why founders need to put themselves in front of their audiences, and why you don't need millions of followers to generate serious revenue.

We also get into the role of AI in modern content creation, why human creativity and judgment still matter, how to get introverted executives comfortable on camera, why marketers shouldn't be afraid of being "cringe," and why volume and repetition are ultimately what make you better at creating content.

Plus, Onur and Okan share their advice for young marketers entering an increasingly AI-driven industry, and why putting in the work matters more than your title, degree, or follower count.

Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes.

We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance channel.

Senda also shares her career journey across enterprise tech, B2B SaaS, and AdTech plus her advice for marketers navigating a world of AI, channel fragmentation, and constant change.

In Episode 86 of the AdQuick Madvertising podcast, we sit down with Jordan West. Jordan has built and sold eCommerce brands, and now runs Social Commerce Club, one of the largest TikTok Shop agencies in North America. He’s lived through every major platform shift of the last decade, from Google Search to Facebook Ads, and when TikTok Shop emerged in 2023, he made a big bet that it wasn’t just another channel, but something fundamentally different.

We get into what he’s seeing on the ground: why TikTok Shop is less like Amazon and more like demand generation, how a creator with under 10,000 followers can drive a quarter-million dollars in sales in a month, and why so many brands still misunderstand what “scaling” actually means in this ecosystem.

In Episode 85 of the AdQuick Madvertising podcast, we sit down with returning guest Gregory Kennedy, tech marketing executive and founder of Vibe your SaaS to talk the state of marketing, AI and more hot topics. At VYS, he works directly with founders and C-level operators to build content systems that turn expertise into trust and pipeline, without becoming a full-time creator. 

In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization.

From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s path is anything but linear. Today, he’s the founder of Global Street Art, the UK’s largest mural organization, responsible for over 3,000 murals across more than a dozen countries — and the driving force behind the London Mural Festival, which generated over a billion earned media impressions in its very first year.

We explore the intersection of art, culture, and advertising — and why hand-painted murals are becoming one of the most powerful (and human) forms of out-of-home media in a world dominated by screens.

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.

Episode #82 of the AdQuick Madvertising Podcast features Ashley Mayer, co-founder of Coalition Operators and former comms leader at Box and Glossier. Ashley shares her unconventional path from building IPO-bound and cult brands to investing in early-stage startups, and how her background in narrative and communications shapes how she evaluates founders today. The conversation discusses into her core thesis on the power—and current failure—of storytelling in tech, why startups have an advantage in shaping compelling narratives, and how founders can better position themselves in an AI-driven world. They also explore the tension between investor incentives and public storytelling, the evolving role of PR, and what it takes to give people a reason to believe in the future.

In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about.

Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing more human, humorous, and culturally relevant.

We get into what that looks like in practice: from growing Webflow into a serious enterprise contender, to building campaigns like “AI Guy” that lean into world-building and storytelling rather than traditional product marketing.

We also explore how to win attention in feeds dominated by memes, why brand matters even more in an AI-driven search landscape, and how to actually measure whether brand and content are driving business outcomes. Marissa shares how Webflow activates its community of creators and agencies as an extension of the marketing team, and how her own team uses AI as a creative partner—not purely a shortcut.

In Episode 80 of the AdQuick Madvertising podcast, we sit down with prominent UK-based marketing pro Andrew Holland to talk his journey from working in investigations to marketing, the state of modern SEO and social media, thinking in systems and more. 

In episode 79 of the AdQuick Madvertising Podcast, host Adam Singer sits down with agency founder, author, and host of Thinking with Mitch Joel, to break down the future of marketing in the age of AI. They dig into how AI is reshaping strategy and creative work, what “decoding the future” really means for brands, and why a strong human voice and consistent body of work matter more than ever.

Mitch shares lessons from decades in digital marketing, from early search and social media to today’s generative AI tools, and explains why marketers who understand behavior, technology, and culture will have a massive edge. Adam and Mitch also explore email and out-of-home (OOH) as durable channels, the limits of algorithms, and how creators and strategists can stay relevant as AI eats routine “knowledge work” for breakfast.

This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world. 

In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing.

Get a copy of his book at: https://zombie-brands.com/

In Episode 76 of the AdQuick Madvertising podcast, we sit down with Jenn Pedde, VP of customer advocacy at PeoplePath and adjunct professor at Syracuse University to talk employee advocacy, community building and more.

In Episode 75 of the AdQuick Madvertising podcast, we sit down with tenured marketing exec Kyle Lacy, to talk marketing leadership, AI, creativity and more hot topics. Kyle is currently CMO at Docebo, where he's helping companies transform learning with AI.

In Episode 74 of the AdQuick Madvertising podcast, we sit down with Mo Moubayed, Co-Founder & Co-CEO at Veridooh to talk all things digital out of home advertising, marketing, trust, ad verification and more.

In Episode 73 of the AdQuick Madvertising podcast, we sit down with Sayf Sharif to talk the state of analytics, marketing attribution, and other hot topics. Sayf is founder & COO at Three Bears Data, a tenured analytics professional and has worked on all types of projects and clients.

In Episode 72 of the AdQuick Madvertising podcast, we sit down with Silicon Valley investor and entrepreneur Jeremiah Owyang to talk AI, silicon valley, tech industry cycles and more. Jeremiah is General Partner, Blitzscaling Ventures as well as Founder of Llama Lounge AI events.

Follow Jeremiah on LinkedIn: https://www.linkedin.com/in/jowyang
Subscribe to his newsletter at:https://jowyang.beehiiv.com/

In Episode 71 of the AdQuick Madvertising podcast, we sit down with Andrew Roth, founder and CEO of dcdx, a global research and strategy firm helping top brands understand and attract Gen Z. Andrew has pioneered new ways for brands like Spotify, Chipotle, Crocs, and L’Oréal to build authentic relationships with young audiences. 

In Episode 70 of the AdQuick Madvertising podcast, we sit down with Co-founder & CEO of Sparktoro and author Rand Fishkin to talk marketing, the state of the industry, influencers, brand and more.

In Episode 69 of the AdQuick Madvertising podcast, we sit down with Ted Harrison to talk Neuroscience-driven marketing, video content, AI and more. Ted is the founder and CEO of Neuemotion, a creative agency specializing in neuroscience-driven video content and training. 

In Episode 68 of the AdQuick Madvertising podcast, we sit down with co-founder of Graph Advisors Eric Friedman to talk startups, AI, the NYC tech scene and more hot topics. His company, Graph Advisors, delivers SWIS - Services with integrated Software.

In Episode 67 of the AdQuick Madvertising podcast, we sit down with Social Fresh co-founder and author Jason Keath to talk the state marketing industry, creativity, AI and more.

In Episode 66 of the AdQuick Madvertising podcast, we sit down with Barry Schwartz to talk about the state of organic search, what's going on with AI and more hot topics. 

Barry is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. 

Trung Phan, an internet personality, host of Not Investment Advice podcast,  founder of Bearly.ai and author at SatPost returns to the Madvertising podcast for his second appearance. In this episode we discuss the psychology of gambling, talk AI and creativity and more. 

In episode 64 of the AdQuick Madvertising podcast, we sit down with John Gargiulo, founder and CEO of video AI startup Airpost to talk about the future of  ads and AI more broadly for marketing and creative professionals.

In Episode 63 of the AdQuick Madvertising podcast, we welcome back Danny Weisman to the show for his second appearance to talk about his journey from senior ad pro on the agency side to starting his own shop. 

In Episode 62 of the AdQuick Madvertising podcast, we sit down with Sherveen Mashayekhi, CEO and co-founder of Free Agency to talk startups, state of tech culture, recruiting and more.

In Episode 61 of the AdQuick Madvertising podcast, we sit down with Britney Muller, one of the industry's best voices on AI, marketing, SEO and more. Britney has been an early adopter to AI and other areas of tech and marketing, setting best practices for the industry and a frequent speaker at events globally. 

In Episode 60 of the AdQuick Madvertising podcast we sit down with sit down with Tom Shea, Co-Founder at Adgile Media Group to talk OOH, startups, truck advertising and more hot topics.

In Episode 59 of the AdQuick Madvertising podcast, we sit down with author and VC associate Jack Raines to talk internet entrepreneurship, gen z, personal finance and more.

In this episode of the AdQuick Madvertising podcast, we sit down with Olivia Kory to discuss incrementality, large vs small companies, measurement best practices and more hot topics.

In Episode 57 of the AdQuick Madvertising podcast, we sit down with Andrew Clark from Call Tracking Metrics to talk marketing, AI, what marketers should know about call tracking analytics and more. 

In Episode 56 of the AdQuick Madvertising podcast, we sit down with John Long, Executive Creative Director at Digitas North America to talk creativity, agency and client-side relationships, AI and more hot topics.

In Episode 55 of the AdQuick Madvertising podcast, we sit down with Adam Miller to talk his journey in startups, growth marketing, optimism in the tech sector and more.

In Episode 54 of the AdQuick Madvertising podcast, we sit down with Jason Myers, CRO at Austin Lawrence Group to talk the state of B2B SaaS marketing, digital best practices, AI and more hot topics. 

In Episode 53 of the AdQuick Madvertising podcast, Adam Singer and Chris Gadek sit down with Ian Dallimore, Vice President of Digital Growth at Lamar and host of "Digital & Dirt" podcast to talk the state of out of home (ooh) ads in 2025, learn about his work at Lamar Advertising and more. 

In Episode 52 of the AdQuick Madvertising podcast, we sit down with Alex Greifeld to talk media strategy, consumer ads, growth marketing, and more hot topics.

In Episode 51 of the AdQuick Madvertising podcast, we sit down with digital entrepreneur and author Paul Millerd to talk his journey and new book, The Pathless Path. 

In episode number 50 of the AdQuick Madvertising podcast, we sit down with OG marketing exec and blogger David Armano to talk the modern state of marketing, what AI means for creatives, culture and more hot topics.

In Episode 49 of the AdQuick Madvertising podcast, we sit down with marketing VP Gregory Kennedy to talk startups, state of ad sector, gen AI, attribution and more hot topics.

In Episode 48 of the AdQuick Madvertising podcast, we sit down with OG comms pro Arik Hanson to talk state of social media marketing and PR, brand trends and more hot topics. 

In Episode 47 of the AdQuick Madvertising podcast, we sit down with Mike Dudas to talk the state of cryptocurrency, venture capital, fintech, and more hot topics. 

In this episode of the Madvertising podcast, we sit down with Jesse Math, Vice President Strategic Partnerships at Keen Decision Systems to talk marketing mix modeling, analytics for modern brands and more hot topics.

In Episode 45 of the AdQuick Madvertising podcast, we sit down with Michael Kaminsky, founder of Recast to talk modern analytics, attribution, startups and more hot topics. 

In the latest episode of the AdQuick Madvertising podcast, we sat down with OG online marketer David Herrmann to talk social media advertising, brand marketing, AI, digital trends and more hot topics.