Made for Mothers: A Podcast For Moms in Business – Détails, épisodes et analyse

If you're eager to understand how to build and leverage your email list for effective marketing, today's episode is for you!

Meet Allison Hardy, an email marketing strategist who excels at helping women scale their businesses while maintaining a fulfilling personal life. Unlike the traditional concept of work-life balance, Allison advocates for a "life-first" approach, where personal fulfillment drives business success. She specializes in helping coaches and experts enroll clients into courses, memberships, and programs effortlessly. Allison also hosts the successful podcast, The 6 Figure Secrets Podcast, where she enriches her community with valuable insights.

Allison's entrepreneurial journey began unexpectedly when she was laid off while six months pregnant. This challenge led her to network marketing, which she soon realized wasn't her long-term path. Transitioning to coaching and consulting, she discovered the power of email marketing and has been a dedicated advocate ever since.

In our conversation, Allison and I explore the importance of strategic marketing and why email should be your primary focus for sustainable business growth. We discuss the shift from one-on-one work to scaling through many, the role of outsourcing, the value of clear, niche-specific messaging, and simplifying your offerings to match your passion and energy. We also cover why relying solely on Instagram is risky and break down marketing and sales funnels in a straightforward manner.

Navigating motherhood while building a business presents its own set of challenges, but it’s possible to create a fulfilling business that also brings life-changing results for you and your family. This episode is filled with actionable advice and insights on efficient marketing strategies and much more. No matter where you are on your entrepreneurial journey, this is an episode you won't want to miss!

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Connect with Allison on Instagram @allison_hardy_

Check out Allison’s membership Funnel of the Month Club

Learn more about Allison by visiting her website

Listen to Allison’s podcast The 6 Figure Secrets Podcast

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Meet Jillian Anderson, a seasoned copywriter and copy consultant for motherhood-inspired brands. She went from pumping milk at her spa job as an Abdominal-Pelvic Massage Specialist, to closing over $300,000 in sales from home with her babies in arm. Jillian feels very at home in the Holistic Women's Health space and with 8+ years in digital marketing, she now specializes in high performance sales copy (the kind that sounds like you, but sells WAY better). Jillian is no stranger to the "stretch" that motherhood brings and she knows that while moms can do a lot, they can't do it all. She's passionate about handling her clients' sales messaging, so they can show up as the best versions of themselves in both motherhood and their creative lives.

In today's conversation, Jillian and I delve into why sales pages and long-form copy matter SO much beyond just your launch period. We also discuss what it looks like to find harmony as moms in business (solo mom time for the win), navigating the lack of support working families face, authentic copy that should flow with the unique, magnetic messaging of your brand, nuances that come with using popular AI tools like ChatGPT and Otter AI in your business workflows and more.

Jillian is a wealth of knowledge when it comes to all things copy and she loves pouring into other moms in business. I know you will enjoy the abundance of practical insights and actionable tips shared in this episode. Also, if you are in need of an expert copywriter to help you successfully nail your next launch, be sure to connect with Jillian!

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Check out Otter AI: https://otter.ai/

Connect with Jillian on Instagram @jillianaanderson

Proven Sales Page Template: https://www.jillian-anderson.com/proventemplate

(use M4M at Checkout for 30% off)

Learn more about Jillian by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

You guys, this conversation is so ENERGIZING. Amy Tanzillo is a force to be reckoned with.

Amy is a mom of three, an International Board Certified Lactation Consultant (IBCLC), and the CEO and founder of Thrive Breastfeeding and a straight boss!

Amy transitioned from a corporate career to being a stay-at-home mom, and eventually turned her side hustle into a successful career as a lactation consultant. Faced with major life changes and the global pandemic, Amy knew she needed to provide well for
herself and her kids. Her passion for helping people led her to lactation
consulting, a path that allows her to support moms, babies, and families while
giving her the freedom to be present for her own family.

In today’s conversation, Amy and I discuss the vital need for postpartum support services like lactation and sleep coaching, the evolving societal norms surrounding
breastfeeding, and the challenges of balancing motherhood with entrepreneurship.

We also explore the importance of knowing your worth,
particularly in the maternal services industry where women often undercharge
for their work. Additionally, we touch on the unique mental load that moms
carry (#momguilt), and more.

Amy brings big sister vibes to her lactation support, making her the perfect ally if you're
experiencing breastfeeding challenges or want to prepare confidently for your
postpartum journey. She has ambitious goals for her business and is doing
incredible work in her industry. I’m excited for you to hear this candid chat
about the importance of support, mindset, and resilience in motherhood and
business!

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Connect with Amy on Instagram @thrivebreastfeeding 

Learn more about working with Amy by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Talk about one strong Mama. I am really excited for you to hear Daffney Allwein's story!
Daffney is a seasoned health and performance coach, consultant, and a mother to a two-year-old. With a lifelong passion for athletics and a competitive spirit, she has carved her path in the business world and isn’t afraid to embrace challenges. With over 20 years in the health and fitness industry, Daffney is dedicated to crafting personalized wellness solutions for her clients to achieve their unique health, fitness, and overall wellness goals.

Daffney's journey to motherhood was far from easy. In today's episode, she courageously shares her experience navigating IVF and unexplained fertility challenges. Daffney discusses the numerous IVF cycles she and her husband went through, the unexpected pregnancy that emerged several years later and the profound physical and emotional impact it had on every aspect of her life. In addition, Daffney shares the surprising role that yoga played in her journey to Motherhood.

Motherhood is a deeply transformative journey, yet it can also be isolating and lonely. Daffney emphasizes the importance of sharing our stories and experiences with our communities so others don't feel so alone on their own journey. Her story is both
heartbreaking and uplifting, and her openness is truly inspiring. Get ready to
be moved by her wisdom and vulnerability!

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Connect with Daffney on Instagram @lifthearted
Learn more about Daffney by visiting her website: https://liftprowellness.com/

Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Meet Airbnb Host + Mindful Mama, Rachael Laurin! 

Rachael is a devoted mother of four and the creative mind behind the Cozy Escapes short-term rental brand. She values deep connections and embraces slow living, a sentiment I resonate with deeply. Rachael identifies herself as a multi-passionate entrepreneur who transitioned from the corporate world to prioritize her family while pursuing her passions. Through Cozy Escapes, Rachael and her family curate memorable experiences for guests, offering remote getaways that encourage disconnecting from distractions and savoring life's simple pleasures with loved ones.

In our conversation, Rachael and I explore the identity shift that often accompanies leaving a corporate or 'safe' career for something new and different. We discuss the diverse roles and responsibilities of being a multi-passionate entrepreneur, how Rachael effectively manages her time and priorities, the hands-on nature of running an Airbnb business, the importance of crafting personalized experiences for guests, and more.

Both Rachael and I share a commitment to leaving meaningful legacies for our children. As Rachael nurtures her short-term rental business, she does so deliberately, ensuring it complements and enhances her experience of motherhood. If you're navigating the intersection of motherhood and business and yearn for intentionality in cherishing moments with your loved ones, you won't want to miss Rachael's invaluable insights in this episode!


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The Infinite Game by Simon Sinek (mentioned in the episode)

Connect with Rachael on Instagram @cozyescapes and @rachaellaurin

Learn more about Rachael and her Cozy Escapes by visiting her websites: 

https://rachaellaurin.com/ 

https://cozy-escapes.com/

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Jennifer is a powerhouse realtor in Northern Virginia, an army wife, and a mom of two. But what really makes her stand out is her incredible resilience and the brave path of healing that has shaped her success and ability to inspire others today.

Jennifer and I crossed paths at a retreat where we were both speakers and let me tell you, it was like an instant connection... I literally cried listening to her share her story! Today's episode is going to be a bit different—we're diving deep into Jennifer's upbringing in a military family and how it shaped her into who she is today.

In our chat, Jennifer opened up about the pressures she faced as the oldest daughter, shouldering adult responsibilities from a young age. From navigating multiple moves during high school to dealing with personal loss and even a miscarriage, she shares her journey to therapy and self-discovery. It's a raw and honest conversation that I know will resonate with so many of you out there.

And trust me, you don't want to miss Jennifer's 'list'—it's a game-changer! So if you're grappling with challenges in your family or career - or you're just trying to find your balance, this episode is for you. Jennifer's story will inspire you to embrace making small changes in creating a balanced life.

Connect with Jennifer on Facebook and Instagram 

Learn more about working with Jennifer by visiting her website

Email Jennifer at jennifer@jmpsells.com or contact her at 202-590-5570

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

I'm absolutely excited about today's podcast guest, Madison Brown! Madison is the CEO and founder of Madison Dearly Bookkeeping, a fantastic team that helps female brands and online business owners with their finances. We've known each other since our days at marketing summer camp, and it's been incredible watching her journey of growth online!

Madison isn't just all about business - she's also a devoted wife and a mom of two... And, did you know she WON the title of Miss New Mexico? With a background in accounting, Madison thought she had her career path all figured out. But after her second baby, she felt a strong pull for something different. So, she took a brave step into entrepreneurship, and now, she's loving every bit of running her own vibrant business!

During our chat today, Madison and I covered everything from bookkeeping tips for business owners to deeper topics like burnout, taking breaks, and sabbaticals (she recently took her first month-long break!). We also talk about the emerging concept of 'Wellness Profit' and how to keep your business healthy and thriving. Plus, we share some simple tricks to improve your bookkeeping right away.

I want to give a big shoutout to Madison for having the courage to put her own self and well-being first. It's not always easy, especially for moms juggling entrepreneurship, motherhood, and wellness. Asking for help is super important, and Madison's journey is truly inspiring.

If you're in need of bookkeeping help, definitely reach out to Madison and her team. Or, consider joining her membership program to get a handle on your business finances with ease!


Check out Madison’s Business Bookkeeping Club Membership HERE
Connect with Madison on Instagram @madisondearly
Follow Madison on YouTube
Learn more about working with Madison by visiting her website
Check out Xero accounting software for bookkeeping

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Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Staci LaRue might be my kindred spirit sister! We're both original water girlies, ex-NYC residents, who ended up in Northern Virginia...and I can't get enough of her mission to help moms feel more vibrant, healthy, and alive. She's a mom to two boys, married to a restaurateur, and runs Intuitive Fitness, a personal training studio in downtown Leesburg, VA. On top of that, she's the brains behind Sexy in the Middle, an online platform focusing on women's well-being in the middle years. Staci dives deep into topics like work-life balance, motherhood, marriage, relationships, health, and fitness, all while navigating the challenges of being in her middle years in a world that sometimes forgets about women like us.

Today, Staci and I chat about the ups and downs of balancing motherhood with running a business. We also tackle the wild world of perimenopause and women's hormone health, discussing why some symptoms affecting women 35 and older are common but definitely not normal. Staci shares some simple tips for getting your hormones back on track if they're out of whack, and we both stress the importance of finding a supportive community of strong women who understand what you're going through.

Staci's on a mission to empower women in their middle years to live their best lives because, let's face it, confidence is the ultimate sexy, no matter what stage of motherhood you're in. It's time to embrace your power and shine!

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Get Staci’s free 5 Day Hormone Reset HERE
Connect with Staci on Instagram @sexyinthemiddle
Learn more about Staci and how you can work with her by visiting her website

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Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

THE ACTUAL PEP TALK WE ALL NEED: EVERY MOM NEEDS TO TURN THIS EPSIODE WAY UP! 

Laura Sinclair is a mom of two, CEO of The LJ Social Agency, a boutique social media marketing agency, and the host of the This Mother Means Business podcast. With over a decade of experience crafting digital marketing strategies for big brands, Laura is committed to empowering women to pursue their entrepreneurial dreams through her podcast, coaching, courses, and events. She passionately believes in amplifying both you and your business, particularly supporting moms as they navigate the journey of motherhood alongside building thriving businesses.

Laura and I dive deep into all things motherhood, business, and marketing. We explore topics such as the realities of growth and development for moms in business, the often feral and exploitative coaching practices in the online space, and the importance of establishing foundational, yet often overlooked, business practices for sustainable growth and less burnout.

Both Laura and I are staunch advocates of email marketing and the transformative power of cultivating and engaging with communities. We share a common mission in our respective work, recognizing the unique agility that mothers possess in balancing ambition amidst the unpredictability of motherhood. Amidst the noise and conflicting advice from non-parent "gurus," we emphasize the importance of returning to fundamental marketing principles rather than chasing after fleeting trends.

This conversation serves as an enriching marketing 101 training, packed with valuable insights. So buckle up, because mothers mean business, and I'm confident you'll thoroughly enjoy this episode with Laura!


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Connect with Laura on Instagram @itslaurasinclair @thismothermeansbusiness and theljsocialagency
Listen to Laura’s podcast: This Mother Means Business
Learn more about Laura and how you can work with her by visiting her website
List of 40 tactics to connect with others (build, borrow, buy)
Laura’s Ambition Mastermind (next round opening in June 2024)
Laura’s course: Unbreakable Marketing Foundations

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Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website

Hey I'm Mariah. I'm a Boy Mama, the very PROUD founder of Made for Mothers, obviously a Podcast Host, and a Marketing and Business Mentor for Moms. I offer Biz Therapy Sessions. Unlike traditional business coachi

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Gather 'round because we've got the one and only Amanda Smith in the house for today's show!

Amanda is the CEO and Founder of the Dallas Girl Gang, and let me tell yah.. she knows a thing or two about events, community building, and brand partnerships.  On a mom-to-mom personal note, she's been a real inspiration for me as I've been diving into building my own Made for Mothers community this past year.

Amanda's journey to entrepreneurship wasn't exactly planned. A former elementary school music teacher, she stumbled into business ownership by accident. Back in 2017, when she first landed in Dallas, she was on a mission to connect with like-minded women. So, she started the Dallas Girl Gang Facebook group, and well, let's just say it's grown a bit since then—42,000 members and counting!

And get this, you don't even have to be in Dallas to get in on the action. I'm proof of that!

Today, Amanda and I are chatting about the nitty-gritty of building and maintaining a thriving community. We'll cover everything from reaching out across platforms to nailing those brand partnerships, and even finding your footing in the chaos of motherhood.

Amanda's real, she's honest, and she's got some serious wisdom to share. So trust me when I say, if you're looking for a supportive community like the one she's created with DGG, you're in for a treat. Oh, and don't forget to mark your calendars for her upcoming conference this September 2024—it's gonna be one for the books!



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Connect with Amanda on Instagram @amandasindallas and dallasgirlgang

The Ultimate Guide to Landing Brand Partnerships

Learn more about Amanda and the DGG community by visiting her website

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Hey I'm Mariah. I'm a Boy Mama, the very PROUD founder of Made for Mothers, obviously a Podcast Host, and a Marketing and Business Mentor for Moms. I offer Biz Therapy Sessions. Unlike traditional business coaching, this is a space where the whole person is honored, motherhood is celebrated, limiting beliefs are uncovered, messaging is prioritized, niches are defined, roadblocks are clearly identified, systems are taught, marketing is simplified, and the support is a month long. 1 x 90-minute session + 30 days of Voxer support.

Ways to Connect Outside the Podcast

• Follow CEO & Founder on Instagram: @mariahstockman
• Follow Made for Mothers on Instagram:@madeformothers.co
• Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
• SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/