Diving into the honest, creative, challenging, and fun human part of how design really happens - all with a little love for light along the way. Featuring creative minds who walk into their own story - from designers to manufacturers, innovators, and professors - unpack their vision, ideas, accomplishments, and habits that make it happen!
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AI Specialist in Lighting Design, Save 90% of your time, Fast Renderings, Agent dev - Faraz Izhar
Saison 3 · Épisode 8
mardi 31 mars 2026 • Durée 45:07
What happens when you sit down with a lighting designer who's saving 90% of his time using AI—and ask him to show you exactly how he does it?
In this episode of LytePOD, host Sam Koerbel travels to Dubai to sit down with Faraz Izhar, a lighting designer who has transformed his entire workflow using artificial intelligence—not as a replacement for creativity, but as a power tool that amplifies it. This isn't a conversation about theory or hype. It's a candid, deeply practical look at how AI is being used right now to create cinematic presentations, automate boring tasks, and unlock creative possibilities that simply weren't feasible six months ago.
Faraz reveals why prompting is the new soft skill of the design era, why AI agents are already handling luminaire schedules and technical documentation, and why the best measure of success isn't the rendering—it's how fast you can iterate, explore, and communicate your vision to clients in ways that make them feel the project before it's built. He walks through the entire process: how he uses Midjourney to create custom mood images tied directly to project narratives, how Kling and Google Veo transform static renders into cinematic sequences that show transitions from dusk to night, and how Suno generates soundtracks that elevate presentations into immersive experiences.
But this conversation goes deeper. It's about the tension between automation and intuition, the risk of cultural homogenization, and why the human element must remain at the forefront—even as machines learn faster than we ever imagined. Faraz shares why guardrails matter more than speed, why AI hallucinates and how to catch it, and why the industry needs to embrace this technology now—not because it's perfect, but because the designers who don't will be left behind.
💡 Key topics explored:
• How AI reduced concept development time from one week to three hours—and what that means for creative exploration
• The tools that matter: Midjourney for images, Kling for video sequences, Suno for soundtracks, and custom AI agents for technical documentation
• Why prompting is a soft skill—and how poetic, metaphorical language unlocks better results than technical jargon
• How to build custom AI agents that automate luminaire schedules, extract data from manufacturer PDFs, and format everything in seconds
• The importance of guardrails: defining what AI cannot do before you start—and why cultural context matters
• How AI understands lighting nuances: color temperature, beam spread, grazing techniques—and where it still struggles
• The difference between generative AI and AI agents—and why both are essential to modern workflows
• Why trust must be earned: manual checks, proofreading, and the human sniff test that keeps AI outputs honest
• The risk of bias, hallucination, and copyright infringement—and how to stay ethical while using powerful tools
• What AI can't do yet: integrate into Revit and Dialux for automated photometric calculations—but why that's coming soon
• Why the human element must remain: intuition, sensitivity, and the ability to know when AI has gone off track
• The future of lighting design: faster iterations, cinematic storytelling, and a profession that embraces technology without losing its soul
Whether you're a designer wondering how to get started with AI, a firm leader trying to understand what's possible, or anyone curious about how technology is reshaping creative work—this conversation offers a rare, honest look at what's working, what's not, and why now is the time to embrace the tools that will define the next decade of design.
Download the cheat sheet:
❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.
1️⃣ Eureka Lighting - https://watch.lytei.com/EurekaRabbitHole
2️⃣ Kelvix - https://watch.lytei.com/Kelvix
3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX
4️⃣ Diode LED - https://watch.lytei.com/diode
5️⃣ Targetti USA - https://bit.ly/targettiusa
Worlds Biggest Lighting Design Firm: Building Dubai, People are Purpose, Start with Why - Paul Nulty
Saison 3 · Épisode 7
mardi 17 mars 2026 • Durée 51:18
What happens when you sit down with someone who's built one of the world's most successful lighting design practices—and ask him what it really takes to turn creativity into a sustainable business without losing the soul of the work?
In this episode of LytePOD, host Sam Koerbel sits down with Paul Miles, founder of a global lighting design practice spanning nine studios across four continents, to unpack the philosophy, pressure, and people-first thinking that transformed a passion for connecting people in space into a thriving international firm. This isn't a conversation about business strategy or portfolio highlights. It's a candid, deeply human look at what it means to build something meaningful in a creative industry—why empathy is the foundation of every great design, why clients get the projects they deserve, and why the hardest part of running a design practice isn't the work itself, it's balancing the desire to obsess over every detail with the reality that fees are tight, timelines are brutal, and you still have to keep the lights on.
Paul reveals why design starts with people, not products, why interrogating the brief matters more than jumping straight into fixtures, and why the best lighting design often means keeping it simple—even when your instinct is to over-design. He walks through the uncomfortable truth that designers are often undervaluing their experience, the challenge of selling creativity in a world that wants everything quantified, and why sometimes you just have to give the client 450 lux because that's what they need. But he also shares the joy that keeps him coming back: that moment when you walk onto a project, turn off all the lights, and slowly bring each circuit to life—breathing soul into a space and watching people respond without even knowing why.
💡 Key topics explored:
• Why empathy is the foundation of great design—and how understanding people shapes every decision
• The importance of interrogating the client's brief and asking why before jumping into what or how
• How to balance creative obsession with commercial reality—and why that tension never goes away
• Why designers massively undervalue their experience—and the challenge of pricing decades of knowledge into a two-day project
• The myth that lighting design has to be complicated—and why simplicity is often the right answer
• How to push back on unrealistic briefs and disconnected scopes—and why it takes courage to do it
• The reality of building a global practice: empowering teams, stepping back as a founder, and watching others shine
• Why clients get the projects they deserve—and what separates award-winning work from checkbox design
• The danger of designing by numbers—and why the industry needs to remember that lighting is about feeling, not just metrics
• How AI is starting to challenge creativity in ways that are both exciting and terrifying
• Why the lighting industry needs better representation, professionalization, and evangelism—and what's holding it back
• The privilege of working at the crossroads of creativity, technology, sociology, psychology, and ecology
❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.
1️⃣ Gotham Lighting - https://watch.lytei.com/gotham
2️⃣ Kelvix - https://watch.lytei.com/Kelvix
3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX
4️⃣ Diode LED - https://watch.lytei.com/diode
5️⃣ Targetti USA - https://bit.ly/targettiusa
Chapters
00:00:00 Opening: Design Is About People
00:01:22 Sponsor Spotlight
00:02:58 The Why Behind Every Design
00:08:33 The Business vs. The Craft: Balancing Creativity and Commerce
00:12:44 Selling the Toolbox: How to Value Design Experience
00:14:09 The Industry's Education Problem
00:15:22 Knock Knock: Making Lighting Design Essential
00:16:09 The Middle East Market: Opportunity and Pressure
00:32:09 Clients Get the Projects They Deserve
00:29:45 Before We Continue: Sponsor Spotlight
00:35:27 The AI Test: When Technology Challenges Creativity
00:36:32 What Challenges Design Most Right Now
00:39:54 The External Pressures: Sustainability, Neurodiversity, and Design by Numbers
00:39:03 Sponsor Spotlight: Tarjeti USA
00:44:17 Keep Playing With Light
00:48:13 People Are the Purpose
00:50:22 Closing Thoughts: Professionalizing the Industry
Luxury Living: Designing Lighting That Sells Itself - Pete Romaniello
Saison 2 · Épisode 22
mardi 21 octobre 2025 • Durée 40:50
In this episode of the LytePOD, host Sam Koerbel sits down with master lighting designer and educator Pete Romaniello live at Lightapalooza, the premier event for custom home integrators learning to adopt lighting as a new design category.
With over 30 years of experience, Pete breaks down the fundamentals of great lighting design — from placement and purpose to ethics and education. He shares why lighting should start with the walls, not the fixtures, and how to create spaces that make people say “My house is beautiful,” not “Look at that fixture.”
If you’ve ever wondered how to bridge the gap between selling lighting and designing it well, this conversation will change the way you think about every ceiling, wall, and beam of light.
Where Pete works: https://www.conceptuallighting.com/
Where we recorded this: https://lightapalooza.com/
Chapters
00:00:00 Introduction: The Problem with Bad Lighting
00:01:45 Introduction to Pete
00:06:09 The Hunger for Lighting Knowledge in the AV Industry
00:09:41 Fundamental Principles of Lighting Design
00:22:37 Understanding Construction Limitations
00:26:30 Getting Clients Excited Without a Showroom
00:30:13 Frank Lloyd Wright and Timeless Design Principles
00:32:40 Collaboration Between Lighting Designers and Integrators
00:38:52 Closing Thoughts: Respect and Collaboration
Jody Pritchard & Kristin Peck - How to Win at Work and at Home
vendredi 29 janvier 2021 • Durée 23:50
Here are 23 minutes that will inspire you to take a break. Pritchard Peck Lighting was founded by two moms with kids at home and on the way. With a mission to own a business and be an award-winning design group, their family first mentality has built a culture that allows everyone at the firm to do their best while living life for what it's worth!
Jim Tetlow - Lighting the Presidential Stage
jeudi 21 janvier 2021 • Durée 34:31
Presidential Debates have a lot of conversation around them, this one skips politics and talk about the lighting on them. Jim Tetlow, President of Nautilis Entertainment Design (N.E.D.) walks through what it is like to light film & television sets and how it is common yet different from Architectural lighting. Can you guess how many lights actually put the people at the podium in the spotlight?
Patrick Quigley - Three Pillars to Success
vendredi 15 janvier 2021 • Durée 29:33
There are three things that have to work in harmony to run a design firm, Patrick Quigley Lighting Design Principal at Desing Workshop will tell you about all of them too! After running a lighting design firm for nearly 35 years and successfully mentoring and working with over 100 professionals his words of wisdom leave you inspired to think about what you really want to do in life.
Celebrating the Legacy of Barbara Horton (Part 3) - The HLB Love Story
jeudi 17 décembre 2020 • Durée 23:59
Did you know every HLB office started thanks to love in the air? Listen to this final conversation with Barbara as she talks about how HLB lighting Desing has grown to what it is today. It was always important to put the employees first and build a culture that allowed everyone to work to the best of their ability. The closing of this is one you can't miss, Barbara's influence in Architectural Lighting will live on for generations to come!
Celebrating the Legacy of Barbara Horton (Part 2) - Defining Light, How it Works & what it does
jeudi 10 décembre 2020 • Durée 18:53
Have you ever realized how transformative light can be? Barbara Horton, CO-CEO of HLB Lighting design shares her thoughts about light as a medium and what it's like to be a professional lighting designer. You might be surprised and excited to learn more about how she thinks through design and what experience she had outside o lighting that helped her always bring a vision to life.
Celebrating the Legacy of Barbara Horton (Part 1) - Building a Business & Checking your Ego at the Door
jeudi 3 décembre 2020 • Durée 24:03
Barbara Horton, CO-CEO at HLB Lighting Design, got started as an accidental tourist in the lighting industry, then spent the next 40 years collaborating and working with a team of Principals to grow HLB to what it is today. She has been dedicated to created connections with people throughout the industry and within her own practice. Learning how to operate efficiently was one of the keys to her success. Enjoy Part 1 of 3 in this series the reflects on Barabara's career and prepare to be inspired while learning a thing or two at the same time.
Rob Guglielmetti - Breaking Down Daylight and Why it's Important
jeudi 26 novembre 2020 • Durée 29:23
Daylight is the optimal light source. It's available in abundance, dynamic, and has the power to transform a space. Rob Guglielmetti, Senior Lighting Specialist at View breaks down the power behind Daylight and why and how it should be a part of every design from day one. Talking through how daylight simulation is a critical part of the design process you'll also learn about the human factors and benefits behind mother nature's favorite source of light.
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