Explorez tous les épisodes du podcast LytePod
| Titre | Date | Durée | |
|---|---|---|---|
| AI Specialist in Lighting Design, Save 90% of your time, Fast Renderings, Agent dev - Faraz Izhar | 31 Mar 2026 | 00:45:07 | |
What happens when you sit down with a lighting designer who's saving 90% of his time using AI—and ask him to show you exactly how he does it?
In this episode of LytePOD, host Sam Koerbel travels to Dubai to sit down with Faraz Izhar, a lighting designer who has transformed his entire workflow using artificial intelligence—not as a replacement for creativity, but as a power tool that amplifies it. This isn't a conversation about theory or hype. It's a candid, deeply practical look at how AI is being used right now to create cinematic presentations, automate boring tasks, and unlock creative possibilities that simply weren't feasible six months ago.
Faraz reveals why prompting is the new soft skill of the design era, why AI agents are already handling luminaire schedules and technical documentation, and why the best measure of success isn't the rendering—it's how fast you can iterate, explore, and communicate your vision to clients in ways that make them feel the project before it's built. He walks through the entire process: how he uses Midjourney to create custom mood images tied directly to project narratives, how Kling and Google Veo transform static renders into cinematic sequences that show transitions from dusk to night, and how Suno generates soundtracks that elevate presentations into immersive experiences.
But this conversation goes deeper. It's about the tension between automation and intuition, the risk of cultural homogenization, and why the human element must remain at the forefront—even as machines learn faster than we ever imagined. Faraz shares why guardrails matter more than speed, why AI hallucinates and how to catch it, and why the industry needs to embrace this technology now—not because it's perfect, but because the designers who don't will be left behind.
💡 Key topics explored:
• How AI reduced concept development time from one week to three hours—and what that means for creative exploration
• The tools that matter: Midjourney for images, Kling for video sequences, Suno for soundtracks, and custom AI agents for technical documentation
• Why prompting is a soft skill—and how poetic, metaphorical language unlocks better results than technical jargon
• How to build custom AI agents that automate luminaire schedules, extract data from manufacturer PDFs, and format everything in seconds
• The importance of guardrails: defining what AI cannot do before you start—and why cultural context matters
• How AI understands lighting nuances: color temperature, beam spread, grazing techniques—and where it still struggles
• The difference between generative AI and AI agents—and why both are essential to modern workflows
• Why trust must be earned: manual checks, proofreading, and the human sniff test that keeps AI outputs honest
• The risk of bias, hallucination, and copyright infringement—and how to stay ethical while using powerful tools
• What AI can't do yet: integrate into Revit and Dialux for automated photometric calculations—but why that's coming soon
• Why the human element must remain: intuition, sensitivity, and the ability to know when AI has gone off track
• The future of lighting design: faster iterations, cinematic storytelling, and a profession that embraces technology without losing its soul
Whether you're a designer wondering how to get started with AI, a firm leader trying to understand what's possible, or anyone curious about how technology is reshaping creative work—this conversation offers a rare, honest look at what's working, what's not, and why now is the time to embrace the tools that will define the next decade of design.
Download the cheat sheet:
❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.
1️⃣ Eureka Lighting - https://watch.lytei.com/EurekaRabbitHole
2️⃣ Kelvix - https://watch.lytei.com/Kelvix
3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX
4️⃣ Diode LED - https://watch.lytei.com/diode
5️⃣ Targetti USA - https://bit.ly/targettiusa | |||
| Worlds Biggest Lighting Design Firm: Building Dubai, People are Purpose, Start with Why - Paul Nulty | 17 Mar 2026 | 00:51:18 | |
What happens when you sit down with someone who's built one of the world's most successful lighting design practices—and ask him what it really takes to turn creativity into a sustainable business without losing the soul of the work?
In this episode of LytePOD, host Sam Koerbel sits down with Paul Miles, founder of a global lighting design practice spanning nine studios across four continents, to unpack the philosophy, pressure, and people-first thinking that transformed a passion for connecting people in space into a thriving international firm. This isn't a conversation about business strategy or portfolio highlights. It's a candid, deeply human look at what it means to build something meaningful in a creative industry—why empathy is the foundation of every great design, why clients get the projects they deserve, and why the hardest part of running a design practice isn't the work itself, it's balancing the desire to obsess over every detail with the reality that fees are tight, timelines are brutal, and you still have to keep the lights on.
Paul reveals why design starts with people, not products, why interrogating the brief matters more than jumping straight into fixtures, and why the best lighting design often means keeping it simple—even when your instinct is to over-design. He walks through the uncomfortable truth that designers are often undervaluing their experience, the challenge of selling creativity in a world that wants everything quantified, and why sometimes you just have to give the client 450 lux because that's what they need. But he also shares the joy that keeps him coming back: that moment when you walk onto a project, turn off all the lights, and slowly bring each circuit to life—breathing soul into a space and watching people respond without even knowing why.
💡 Key topics explored:
• Why empathy is the foundation of great design—and how understanding people shapes every decision
• The importance of interrogating the client's brief and asking why before jumping into what or how
• How to balance creative obsession with commercial reality—and why that tension never goes away
• Why designers massively undervalue their experience—and the challenge of pricing decades of knowledge into a two-day project
• The myth that lighting design has to be complicated—and why simplicity is often the right answer
• How to push back on unrealistic briefs and disconnected scopes—and why it takes courage to do it
• The reality of building a global practice: empowering teams, stepping back as a founder, and watching others shine
• Why clients get the projects they deserve—and what separates award-winning work from checkbox design
• The danger of designing by numbers—and why the industry needs to remember that lighting is about feeling, not just metrics
• How AI is starting to challenge creativity in ways that are both exciting and terrifying
• Why the lighting industry needs better representation, professionalization, and evangelism—and what's holding it back
• The privilege of working at the crossroads of creativity, technology, sociology, psychology, and ecology
❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.
1️⃣ Gotham Lighting - https://watch.lytei.com/gotham
2️⃣ Kelvix - https://watch.lytei.com/Kelvix
3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX
4️⃣ Diode LED - https://watch.lytei.com/diode
5️⃣ Targetti USA - https://bit.ly/targettiusa
Chapters
00:00:00 Opening: Design Is About People
00:01:22 Sponsor Spotlight
00:02:58 The Why Behind Every Design
00:08:33 The Business vs. The Craft: Balancing Creativity and Commerce
00:12:44 Selling the Toolbox: How to Value Design Experience
00:14:09 The Industry's Education Problem
00:15:22 Knock Knock: Making Lighting Design Essential
00:16:09 The Middle East Market: Opportunity and Pressure
00:32:09 Clients Get the Projects They Deserve
00:29:45 Before We Continue: Sponsor Spotlight
00:35:27 The AI Test: When Technology Challenges Creativity
00:36:32 What Challenges Design Most Right Now
00:39:54 The External Pressures: Sustainability, Neurodiversity, and Design by Numbers
00:39:03 Sponsor Spotlight: Tarjeti USA
00:44:17 Keep Playing With Light
00:48:13 People Are the Purpose
00:50:22 Closing Thoughts: Professionalizing the Industry | |||
| Luxury Living: Designing Lighting That Sells Itself - Pete Romaniello | 21 Oct 2025 | 00:40:50 | |
In this episode of the LytePOD, host Sam Koerbel sits down with master lighting designer and educator Pete Romaniello live at Lightapalooza, the premier event for custom home integrators learning to adopt lighting as a new design category.
With over 30 years of experience, Pete breaks down the fundamentals of great lighting design — from placement and purpose to ethics and education. He shares why lighting should start with the walls, not the fixtures, and how to create spaces that make people say “My house is beautiful,” not “Look at that fixture.”
If you’ve ever wondered how to bridge the gap between selling lighting and designing it well, this conversation will change the way you think about every ceiling, wall, and beam of light.
Where Pete works: https://www.conceptuallighting.com/
Where we recorded this: https://lightapalooza.com/
Chapters
00:00:00 Introduction: The Problem with Bad Lighting
00:01:45 Introduction to Pete
00:06:09 The Hunger for Lighting Knowledge in the AV Industry
00:09:41 Fundamental Principles of Lighting Design
00:22:37 Understanding Construction Limitations
00:26:30 Getting Clients Excited Without a Showroom
00:30:13 Frank Lloyd Wright and Timeless Design Principles
00:32:40 Collaboration Between Lighting Designers and Integrators
00:38:52 Closing Thoughts: Respect and Collaboration | |||
| Jody Pritchard & Kristin Peck - How to Win at Work and at Home | 29 Jan 2021 | 00:23:50 | |
Here are 23 minutes that will inspire you to take a break. Pritchard Peck Lighting was founded by two moms with kids at home and on the way. With a mission to own a business and be an award-winning design group, their family first mentality has built a culture that allows everyone at the firm to do their best while living life for what it's worth! | |||
| Jim Tetlow - Lighting the Presidential Stage | 21 Jan 2021 | 00:34:31 | |
Presidential Debates have a lot of conversation around them, this one skips politics and talk about the lighting on them. Jim Tetlow, President of Nautilis Entertainment Design (N.E.D.) walks through what it is like to light film & television sets and how it is common yet different from Architectural lighting. Can you guess how many lights actually put the people at the podium in the spotlight? | |||
| Patrick Quigley - Three Pillars to Success | 15 Jan 2021 | 00:29:33 | |
There are three things that have to work in harmony to run a design firm, Patrick Quigley Lighting Design Principal at Desing Workshop will tell you about all of them too! After running a lighting design firm for nearly 35 years and successfully mentoring and working with over 100 professionals his words of wisdom leave you inspired to think about what you really want to do in life. | |||
| Celebrating the Legacy of Barbara Horton (Part 3) - The HLB Love Story | 17 Dec 2020 | 00:23:59 | |
Did you know every HLB office started thanks to love in the air? Listen to this final conversation with Barbara as she talks about how HLB lighting Desing has grown to what it is today. It was always important to put the employees first and build a culture that allowed everyone to work to the best of their ability. The closing of this is one you can't miss, Barbara's influence in Architectural Lighting will live on for generations to come! | |||
| Celebrating the Legacy of Barbara Horton (Part 2) - Defining Light, How it Works & what it does | 10 Dec 2020 | 00:18:53 | |
Have you ever realized how transformative light can be? Barbara Horton, CO-CEO of HLB Lighting design shares her thoughts about light as a medium and what it's like to be a professional lighting designer. You might be surprised and excited to learn more about how she thinks through design and what experience she had outside o lighting that helped her always bring a vision to life. | |||
| Celebrating the Legacy of Barbara Horton (Part 1) - Building a Business & Checking your Ego at the Door | 03 Dec 2020 | 00:24:03 | |
Barbara Horton, CO-CEO at HLB Lighting Design, got started as an accidental tourist in the lighting industry, then spent the next 40 years collaborating and working with a team of Principals to grow HLB to what it is today. She has been dedicated to created connections with people throughout the industry and within her own practice. Learning how to operate efficiently was one of the keys to her success. Enjoy Part 1 of 3 in this series the reflects on Barabara's career and prepare to be inspired while learning a thing or two at the same time. | |||
| Rob Guglielmetti - Breaking Down Daylight and Why it's Important | 26 Nov 2020 | 00:29:23 | |
Daylight is the optimal light source. It's available in abundance, dynamic, and has the power to transform a space. Rob Guglielmetti, Senior Lighting Specialist at View breaks down the power behind Daylight and why and how it should be a part of every design from day one. Talking through how daylight simulation is a critical part of the design process you'll also learn about the human factors and benefits behind mother nature's favorite source of light. | |||
| Thomas Paterson - How Mentorship Will Change Your Life | 19 Nov 2020 | 00:28:26 | |
The knowledge of the lighting industry must be learned, retained, and passed on. Take some time to reflect on those who have helped you along the way and how you've found yourself giving back. Thomas Paterson, Director of Lux Populi will take you on a journey that reminds you about the moments that make a difference are the ones you might least expect. With a little bit of practice mentorship has an organic way of creating relationships and paying it forward that will survive us all and enable architectural lighting to thrive. | |||
| Peter Stanway - How Does It Work? Manufacturing in 2020 | 05 Nov 2020 | 00:26:09 | |
The LED revolution changed the way light was delivered to a space. Take a peek behind the curtain with the CEO of Selux Corporation, Peter Stanway to get an inside perspective as to what a manufacturer must to do remain relevant in 2020. What was once an industry of shaping metal around lamps has become increasingly more competitive and requires a more efficient operation than ever to meet the status quo. | |||
| Kelly Roberts and Megan Carroll - Meet W.I.L.D. | 29 Oct 2020 | 00:27:52 | |
Women in lighting design (W.I.L.D.) started as a get-together in NYC back in the 90's - today it has grown to a prominent organization that strives to create a space where Women and Men can come together in the AEC industry. Kelly Roberts, Studio Director at WALD studios, and Magon Carroll, Senior Specification Sales Manager at New York Digital talk more about why W.I.L.D. was founded and where the organization is going! | |||
| Details + Design's Identity Crisis - Dan Weissman, Srushti Totadri | 06 Oct 2025 | 01:06:01 | |
Do details still serve design, or have they taken over? In this episode, Dan and Srushti of Lam Partners trace the history of lighting details — from Versailles to tape lights — and reveal how we arrived at today’s identity crisis in design. They cover:
Straightforward, sharp, and unfiltered — this is a must-listen for anyone rethinking the role of details in modern design. | |||
| Steven Rosen - Building a Business as Husband and Wife Full of Passion and Opportunity | 22 Oct 2020 | 00:29:41 | |
Starting a business in any discipline of design often requires sleepless nights, heavily discounted services, and a tremendous amount of passion and persistence. Steven Rosen, President and Creative Director of Available light walks through how his wife was a critical part of Available Light becoming an award-winning Lighting Desing firm. Enjoy the passion, honesty and love with this one! | |||
| Dan Weissman - How To Be an Architectural Psychologist | 15 Oct 2020 | 00:29:32 | |
Lighting design doesn't always require expensive solutions, rather something that is well-curated to help create an exquisite environment. Dan Weissman, Senior Associate & Director of Lam Labs at Lam Partners will take you on a journey of discovery leaving you with a few things to think about when it comes to the profession of design. | |||
| Jennifer Sanborn - How Lighting Relates to Fashion | 08 Oct 2020 | 00:24:36 | |
Just like a fun outfit on date night - Lighting can dress up any space and make it special and memorable. Jennifer Sanborn senior associate at Lam Partners talks about how light can create empathy and emotion with a tip of the hat to a fundamental design principle. | |||
| Ira Rothman - The Academy of Sciences for Lighting Distribution | 01 Oct 2020 | 00:34:11 | |
How does lighting make it from point A to point B? The channels of distribution! Ira Rothman, Vp of sales at APEX Lighting solutions talks about the Academy of Sciences that the Greeks created and how lighting distribution has a few similarities. | |||
| David Ghatan - The Need for Holistic Design, Manufacturing and Innovation | 17 Sep 2020 | 00:34:52 | |
Taking a fresh approach to design often leads to innovative results. David Ghatan, President of CM Kling & Associates, Past President IALD, talks about what the focus should be when it comes to manufacturing luminaires moving forward. Enjoy his insight on what it means to be a team player throughout construction and bring a design to fruition. | |||
| Matt Seconi - The Value of a One Name Spec | 10 Sep 2020 | 00:31:30 | |
Cutting corners and VE can often actually cost more money. There is great value in a one name spec that's coordinated and transparent. Matt Seconi, Founder and Principal of Moxie Lighting talks about why the best option might not be the cheapest one. | |||
| Matt Seconi - Building a new Agency in NYC | 03 Sep 2020 | 00:36:15 | |
Lighting Agents are like gas stations, they are a necessary part of the supply chain to gain access to information. Matt Seconi, Founder and Principal of MOXIE New York City talks about how they are a brand-centric lighting agency that will grow in new and different ways while respecting the groundwork that has been laid in the industry. | |||
| Robert Soler - How it's made, a circadian lighting system | 20 Aug 2020 | 00:30:50 | |
Brighter Day's and Darker nights. CO-FOUNDER and VP of Research at BIOS, Robert Soler talks about what it takes to make a lighting system that can stimulate the circadian system in humans. He also explains the metrics that are in place to measure this today and what they all have in common. | |||
| Robert Soler - What the Heck is Circadian Lighting | 13 Aug 2020 | 00:24:42 | |
A buzz word turned scientific, circadian lighting has an effect on our livelihood. Join Robert Soler, Co-founder and CP of research at BIOS as we dive into what it means to have brighter days and darker nights. Electric light has so many benefits to the built environment,mnt, but Robert has something to say about how LED technology still has some hurdles to clear. | |||
| Andrea Hartranft - Achieving Success with a Virtual Design Studio | 06 Aug 2020 | 00:28:33 | |
Learn more about a lighting design firm that 'doesn't have a single office and never has. Andrea Hartranft, Founding Principal of Hartranft Lighting Design talks about how she built her business around fearlessness and humility. Along the way, she hired people for who they are, and that has made her company what it is. Operating in a virtual environment they find ways to collaborate, stay connected, and continue to grow. | |||
| Luxury Living: A Designers Playbook for Integrators - Garrett Neal | 23 Sep 2025 | 00:36:14 | |
What makes a space feel truly luxurious? It’s not more fixtures or bigger budgets — it’s intentional lighting design. In this episode of the LytePOD, host Sam sits down with Garrett Neal of NEAL Lighting to unpack why good lighting doesn’t have to be expensive, how to plan with furniture and architecture first, and why integrators should think like designers to deliver better results. You’ll learn:
If you’re an integrator, architect, or designer who wants to add more value to projects — this conversation is your playbook. | |||
| Jay Wratten - Smart is not something you install | 28 Jul 2020 | 00:36:34 | |
Touchless buildings, automated climate control, and lights that make you feel good are all great ideas; but how do we build a space that can successfully implement all of this? Join Jay Wratten VP at WSP fro SMART building strategy on a data journey through the built environment and learn more about the systems that have to be in place and how design is critical to operating these systems that are seemingly automated and elevate the experience. | |||
| Josh Miller (Part 2) - Innovating Design with Virtual Reality | 02 Jul 2020 | 00:29:04 | |
Let's talk about Virtual Reality and 6 degrees of freedom. You've seen it in arcades and the gaming industry for decades, but now it's headed for the world of architecture and design. Josh Miller, Illumination Engineer at Acuity Brands dives into VR, the hardware required to get "in the game" and shares some insight about how it could change the way we design with light. | |||
| Josh Miller (Part 1) - Design is Changing, Are You Adapting? | 18 Jun 2020 | 00:29:15 | |
The future is now and virtual reality has made some considerable progress to allow the architectural design community to consider it as a design tool. Listen to Josh Miller, Illumination Engineer at Acuity Brands Luminaire Concept Center Discuss how VR can create an immersive experience and how that will lead to a more efficient design process. | |||
| Lisa Bartlett - Lighting is Sexy | 04 Jun 2020 | 00:32:22 | |
Specifying a dynamic system isn't easy. Lighting design often takes into account what it is you wish to see along with the neurological and physiological impacts of human beings. Enjoy this conversation about how lighting can totally be sexy with Lisa Bartlett, Senior Associate at Davis Partnership Architects in Denver, Colorado. | |||
| Brad Koerner - A Timeless Light Source to Inspire Creativity | 28 May 2020 | 00:31:55 | |
Luminous surfaces and a point source of light don't seem like they would end up doing the same thing, but this conversation with Brad Koerner, VP of Product Development & Innovation at CIMA offers up the suggestion that they can not only co-exist but one may be more favorable than the other when it comes to lighting design. Brad's tenured background from architecture as a student (UVA + Harvard) and his experience as a designer and then team member of the founding days at Philips Color Kinetics offer a thought-provoking conversation. | |||
| Chris Slaughter - The Vectors to Success aren't Straight | 14 May 2020 | 00:34:27 | |
Join Chris Slaughter, a former lighting designer, luminaire innovator, and now rep in a conversation about holistic lighting. It begins with the concept of design both in luminaries and the built environment but requires more than ever as the chaos builds. The evolution of design requires everyone to adapt and learn how to design an entire system while learning on the fly. We all have a responsibility to be mindful of that ultimately leads to success. | |||
| Charles Stone - What It Means to be a Lifelong Learner | 07 May 2020 | 00:29:39 | |
With 37 years of professional design experience, Charles Stone, President of Fisher Marantz Stone (FMS), discusses why you can never stop learning. Beyond the fact that learning is fun, the ability to perform but be patient while learning will lead to new opportunities that inspire those around you. Enjoy this episode recorded earlier this year (February 2020). | |||
| Kevin Frary - The State of Lighting Design in 2020 | 16 Apr 2020 | 00:29:59 | |
Kevin Frary, Associate Principle at Fisher Marantz Stone (FMS) shares a story about his 20 years in design and talks about the state of the profession in 2020. While many things have changed as it relates to technology, deadlines and real-time collaboration there are still a few defining concepts that are unchanged. Gain a litte insight and enjoy this centered conversation! | |||
| Chip Israel - The Need for Transparent Pricing | 09 Apr 2020 | 00:30:20 | |
As technology and the design process has evolved, Chip discusses how difficult it has become to design within a lighting budget. He points out that the distribution system for architectural lighting has not changed in over 40 years but it needs to. While it's inevitable that change is on the horizon, what will it take to make it happen? Tune in for one answer that involves the entire community. | |||
| Chip Israel - Building a Business, Doing the Right Thing | 26 Mar 2020 | 00:32:40 | |
Overnight success only took 28 years! Chip Isreal, CEO + Founder of the Lighting Design Alliance has spent nearly three decades building an independent lighting design firm. With a project portfolio that has LDA's work around the world, Chip talks about what it means to be dedicated, focused and how mentorship played a big roll in his career. Before you listen to this full podcast prepare to be inspired! | |||
| Lighting's Next Big Problem - Andrea Wilkerson + Rachel Fitzgerald | 09 Sep 2025 | 00:53:42 | |
LEDs were supposed to last forever. But what happens when they don’t? Host Sam Koerbel talks with Rachel Fitzgerald (Stantec) and Andrea Wilkerson (PNNL) about a growing crisis: the lack of replaceable components in LED systems. From failing fixtures in schools and offices to flickering tubular LEDs and the fluorescent phase-out, this conversation calls for real accountability from manufacturers, reps, and the supply chain. 👉 Why listen?
This is thought leadership with a challenge: the industry must act before failures pile up. | |||
| Gary Trott (Part 2) - 3D printing and Baby Yoda | 13 Mar 2020 | 00:25:55 | |
Gary talks about what a 3D printer has the capabilities to do and why it has become a viable solution for luminaire design and manufacturing. In what might seem like unchartered territory he brings up several examples of how 3D printing is changing other industries. Baby Yoda gets a special shoutout too - make sure to listen to the end for that. | |||
| Gary Trott ( Part 1 ) - A collaborative Team Makes it Fun | 07 Mar 2020 | 00:26:00 | |
Gary Trott, the founder of Interplay lighting, has 30 years of experience as an innovator in architectural lighting. He has led multiple new ideas from concept through product development and has a passion that rivals most when it comes to creating a new idea that allows lighting to be designed in a way it's never been before. Listen to what Gary has to say about what it takes to create a new light fixture, and understand how it's not as easy as you might think. The risk is big, the process is long, but what ultimately brings it together is the people. | |||
| Rachel Fitzgerald - You Can't Measure Circadian Lighting (yet) | 28 Feb 2020 | 00:32:55 | |
Rachel talks about the reality of where we are at with circiadian lighting systems, what we know and what's still to be determined. With a technical background in lighting and 15 years of experience, she points out that while things like equivalent melanotic lux (EML) have been established and the industry continues to work on developing metrics for circadian stimulus, lighting design isn't that simple. Thinking through the use of an interior environment is much more important than just placing "color tunning" lights in a space. | |||
| Howard Brandston (Part 2) - How to Make a Real Contribution | 05 Feb 2020 | 00:22:15 | |
Howard talks about how giving back, volunteering and standing up for what you believe in. Listen and learn about why unpaid opportunities are really what matters in life. Listen till the end to hear about his wife, Melanie, too. | |||
| Howard Brandston (Part 1) - Rules are a substitute for thinking | 29 Jan 2020 | 00:23:48 | |
Howard shares his advice after 60 years as a professional lighting designer. Learn about how he approached life, and how he went on a 30-day safari in Africa to test his skills as a world-class hunter. | |||
| Gregg Mackell - Gold Plated Trims, Yacht Parties and Lava in a Driveway | 23 Nov 2019 | 00:26:53 | |
Gregg shares a special story on how he ended up involved on a project that was once in a lifetime, reminding us all you never know where the next opportunity will come from. | |||
| Addie Smith - Lighting isn't like Concrete | 23 Nov 2019 | 00:39:09 | |
Addie talks Lighting Design, how the first three years were the hardest so far, her habits, how to unify a design team and hold your spec. Plus, a quick conversation on transparent pricing - why it doesn't exist, but why it should. | |||
| CJ Brockway - Starting a Lighting Studio from Scratch | 23 Nov 2019 | 00:31:52 | |
CJ talks about what it means to be your own boss, and how nearly 2 decades of experience was a critical part of her success when she created her own design firm, Spark Lab. Recorded on Location at the IALD conference in Albuquerque, New Mexico. | |||
| Luxury Living: The State of Lighting + AV Dealers - Trent Mulligan | 26 Aug 2025 | 01:08:56 | |
Lighting is the biggest opportunity most integrators aren’t taking full advantage of. In this episode, Trent Mulligan shares how reps and dealers can unlock real revenue, why luxury homes are often underlit, and why education and early involvement are the keys to making lighting work. 🎧 Listen now to hear:
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| Luxury Living: Lighting's Ultimate Business Frontier - Alex Lelchuk, Brian Anderson, Rocky Settecasi | 12 Aug 2025 | 00:42:31 | |
Lighting is the fastest-growing frontier in home tech—and Brian Anderson, Rocky Settacassi, and Alex Lelch share exactly how they’re making it pay off. From building immersive showrooms to mastering LED challenges and collaborating with designers, this episode is packed with insights for integrators, dealers, and designers ready to turn lighting into a thriving part of their business. Whether you're just curious about lighting or ready to build a profitable new division, this conversation offers a step-by-step look at the process, challenges, and opportunities. | |||
| The Truth About Lighting Pricing - Justin Streeb | 05 Aug 2025 | 00:59:57 | |
The hardest part of buying lighting isn’t the check - it's making sure you get what you ordered. This episode dives into why lighting procurement is so complicated, how the supply chain is fundamentally misaligned with design intent, and what it takes to build a business that truly serves both the specifier and the end client. Justin shares war stories from the 2008 recession, lessons from scaling up, and what still frustrates him about how our industry buys light. Wondering: “why is this so hard?”, This episode will shine a light on the answer. | |||
| AI Changes Design - Paul Boken | 22 Jul 2025 | 00:31:51 | |
AI is changing design—not by replacing creativity, but by clearing space for it. In this episode, we explore how designers can use AI to save time, improve documentation, and focus more on what matters: ideas. From writing proposals to generating marketing assets, we talk through the real ways AI fits into a design workflow—and why it’s up to creatives to shape how it’s used. | |||
| Luxury Living: CEDIA Elevates Lighting | 15 Jul 2025 | 00:47:53 | |
Lighting is no longer just an accessory — it’s becoming a core profit center for AV integrators. In this episode, Sam Koerbel sits down with CEDIA co-founder Tom Doherty and current CEO Daryl Friedman to explore why lighting is now a strategic focus for the custom integration industry. They discuss:
Whether you're already exploring lighting or still unsure where to start, this episode offers clarity, leadership, and insight into the future of residential technology. | |||
| AI Imitates, Designers Create - Sarah Richter | 01 Jul 2025 | 00:39:35 | |
AI is changing the game — but not the designer. We cover: If you’ve been wondering how real designers are actually using AI — this one’s for you. | |||