Explorez tous les épisodes du podcast Luxury Travel Innovators

Senior Editorial Director of Travel + Leisure, Nina Ruggiero, discusses how to inspire readers to explore the world with Adam Deflorian on this episode of Luxury Travel Innovators.

Key topics include:

• The print-digital relationship at Travel + Leisure and why human-created content is vital to remain connected to readers.

• Changes in the way people consume media and differentiating between social media platforms.

• Top destinations from a true travel expert, as well as insights into the rise of pet-friendly hospitality.

Brought to you by https://www.azds.com/

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Adam Deflorian welcomes Greg Kennealey, CEO of Peregrine Hospitality, to the new AZDS Podcast Studio for the inaugural video recorded episode of Luxury Travel Innovators. 

Key topics include:

• Why the travel industry is particularly resilient, which feels especially relevant during the current economic climate.

• How Peregrine values an "ownership" mentality in all levels of the hospitality business.

• Greg’s “crawl, walk, run” approach when it comes to AI Innovation. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

In episode five of Luxury Travel Innovators, Adam Deflorian travels to Pendry Park City to talk with longtime AZDS client and friend, Chris Hamaway, about what truly differentiates an ultra-luxury hotel and resort experience. 

Key topics include:

• Why storytelling is an essential part of establishing an authentic hospitality experience.

• The way Montage and Pendry properties compliment each other and how “quiet luxury” shows up for both brands to help cultivate the Montage International brand.

• Chris’ penchant for fly-fishing expeditions provide the perfect example of how the blend of camaraderie and hospitality create worthwhile experiential travel.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

In the fourth episode of Luxury Travel Innovators, Adam Deflorian talks with James Henderson about why community is one of the best parts of traveling and how experiential travel is increasingly popular with Exclusive Resorts members.

Key topics include:

• A deep dive into the portfolio growth over the years of Exclusive Resorts and what being a part of the world’s foremost members-only club is like.

• How AI positively affected the rollout of the Exclusive Resorts app to provide a more connected experience for members.

• Why disconnecting from the digital landscape and living in the moment while traveling is the current trend in the industry.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Episode three of Luxury Travel Innovators includes a discussion with Adam Deflorian, JD O’Hara, and Albert Herrera about top travel destinations (current + emerging) and why AI can’t replace travel advisors.

Key topics include:

• AI Innovation in the Travel Agent Community 

• The “White Lotus” effect on the emerging top travel destinations.

• How the definition of luxury travel is evolving towards bespoke experiential-style travel, with a rise of popularity in the wellness travel space as well. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

In episode two of Luxury Travel Innovators, Adam Deflorian discusses the rise in popularity of expedition-style travel with the CEO, Americas of Ponant Expedition Group, Sam Chamberlain. 

Key topics include:

• The intersection of luxury travel and adventure, especially in the context of expeditions to places like the Arctic and the geographic North Pole.

• Insights into sustainability efforts in the cruise industry, and how Ponant is leading the charge.

• How virtual reality is enhancing the travel experience by helping clients visualize and make informed decisions before booking.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

In the premier episode of Luxury Travel Innovators, host Adam Deflorian sits down with Nathan Lump, the editor in chief of National Geographic magazine, to discuss travel holistically - past, present and future. 

Key topics include:

• How National Geographic goes beyond the traditional goals of a travel brand to find the “why” of it all - why a traveler wants to go to a destination and what would they get out of that experience. 

• The way AI could come in handy with automatic language translations that are accurate and reliable across the National Geographic brand.

• Nathan’s goal of highlighting remote and random corners of the globe, whether that’s through National Geographic Expeditions, television programming, and more.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Nicolas Peluffo, CEO of Awasi, joins Adam Deflorian on this episode of Luxury Travel Innovators for a deep dive into the ongoing technological investments transforming the brand, freeing up human interaction with travelers. 

Key topics include:

• The extensive preparation process for private guides to create customized excursions itineraries for guests.

• How investing in cloud-based systems is ushering in a new era for Awasi.

• What an Awasi adventure looks like in some of the most remote destinations in South America.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Francesco Galli Zugaro, Owner of Aqua Expeditions, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss how Aqua Expeditions develops their river and coastal destinations to appeal to the luxury traveler looking for authentic adventure.

Key topics include:

• Their recent acquisition by Ponant Expedition Group

• Who Aqua Expeditions competes with (hint: typically not other cruises) 

• How the brand operates from a local-first lens, including hiring 100% local crews per destination

• The level of care and curation on each small ship, down to the hand-painted ceramic plates designed by Francisco’s wife. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Jan Arnold, Vice President of Sales for Rocco Forte Hotels, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss the exquisite portfolio of Rocco Forte destinations and how this fourth-generation family owned and operated business sets the tone for luxury travel.

Key topics include:

• The deeply rooted family-focus company culture encouraged by Sir Rocco Forte. 

• Their recent investment by PIF (Public Investment Fund, Saudi Arabia’s sovereign wealth fund).

• Once-in-a-lifetime experiences offered by their properties, including one in Rome that literally unlocks the Vatican.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Post-Edit Audio Engineer: Jack Wegert, 2025

With views of the Pacific from Hotel Casa del Mar’s penthouse suite, Adam Deflorian sits down with Charlie Lopez-Quintana, Vice President and Managing Director of ETC Hotels, to explore how to embody hospitality from the heart. 

Key topics include:

• How this third-generation family business has created a beloved, long-term luxury brand through employee loyalty and timeless hospitality.

• The inspiring ways Shutters on the Beach and Hotel Casa del Mar supported the local community during the Palisade fires.

• Why simplicity, emotional connection and thoughtful design are the gold standard for luxury hotels.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Joining Adam Deflorian is Ian Di Tullio, Global Chief Commercial Officer at Minor Hotels, for a conversation about the rapid growth of the brand following the success of having three properties host season three of HBO’s The White Lotus. 

Key topics include:

• The rapid growth of the brand, with expansion upwards of 600 properties worldwide.

• Once-in-a-lifetime experiences at remote destinations, including river cruises on Mekong River, elephant sanctuaries in Northern Thailand & sunset barbeques post-camel ride in Abu Dhabi.

• How technology is continuing to evolve for the better in the travel industry.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Today in the LTI Studio, Adam Deflorian is joined by Michael Crawford, the new CEO of Baillie Lodges and Tierra Hotels, for a conversation about combining authentic adventures with team members fueled by passion and expertise for getaways to some of the most remote destinations in the world. 

Key topics include:

• Goals for the brand moving forward, including work on a refreshed singular brand name for the portfolio by the end of the year.

• What a journey through the Australian countryside looks like within the diverse range of Baillie properties.

• Strategies on developing property teams to surprise and delight guests, creating generational brand loyalty. 

• Stories from Mike’s background as the former President of Four Seasons Hotels & Resorts and a Senior Executive for The Walt Disney Company.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Joining Adam Deflorian at Virtuoso Travel Week is Chris Allison, Vice President of Americas & New Zealand for Tourism Australia. Our conversation showcases the vast offerings of Australia as a destination, and highlights the importance of the travel advisor community in bringing visitors to the country for bucket-list vacations.

Key topics include:

• The success of Come and Say G’day and how the next iteration of the global campaign  features partnerships with icons like Robert Irwin. 

• Why every itinerary to Australia should include an element of the indigenous experience for true authenticity. 

• How each region of the country offers something unique, from wine country to coral reefs.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Joining Adam Deflorian at Virtuoso Travel Week is Leo Ghitis, CEO and Co-Founder of Nayara Resorts. Our conversation offers an inspiring outlook on human-focused hospitality and provides a fascinating insight into how Nayara is paving the way for ecotourism.

Key topics include:

• How Nayara focuses on developing people (rather than “training”) to create opportunities in rural areas.

• Why sustainability is a passion and priority for all Nayara destinations, some of which are 100% carbon neutral.

• The process of bringing a forest back to an overcultivated mountain in Costa Rica, including planting over 40,000 trees and plants.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Joining Adam Deflorian at Virtuoso Travel Week is Barbara Muckermann, CEO of Kempinski Hotels. Considered the oldest hospitality company in the world, Kempinski heralds a new golden era into the luxury travel industry with the brand’s first female CEO at the helm. 

Key topics include:

• The historical significance of the company, which began in 1897.

• Kempinski’s approach to optimizing digital experiences for the consumer and the AI bot.

• How creating desire is really the essence (and challenge!) of luxury travel.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Joining Adam Deflorian at Virtuoso Travel Week is Misty Belles, Vice President of Global Public Relations for Virtuoso. With travel advisors spanning the globe, Virtuoso leads the charge in maintaining human connection while still utilizing innovative technology. 

Key topics include:

• The role of the travel advisor in the changing industry landscape.

• Why personalization is key to success for the high-end traveler.

• Ecotourism and sustainability travel and why Virtuoso continues to prioritize these branches of the industry.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram
Produced by Brenna Darling and Chase Gohl, 2025

Stephen Beaumont, President of Kohler Hospitality, joins Adam Deflorian during HITEC for a conversation about the history of Kohler and a look into the future with AI-integrated technology for a seamless guest experience.

Key topics include:

• The uniqueness of Kohler, a privately-owned, family-owned and operated brand and the synergy between their properties in Wisconsin and St. Andrews.

• How art, design and authentic experiences are integral to the success of their portfolio. 

• Why AI-integration and being a leader in the technology space as it relates to hospitality is essential for future success. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Post-Edit Audio Engineer: Jack Wegert, 2025

Joining Adam Deflorian at HITEC, Shrikant Shenoy, Chief Information & Strategy Officer for Adeera Hospitality, discusses the new hotel management brand wholly owned by PIF and how it hopes to lead the way in innovation, while honoring its rich hosting heritage.

Key topics include:

• Origins of Adeera, and how the nomadic beginnings of Saudi Arabian society influence modern-day hospitality. 

• How Adeera is utilizing AI technology to create hyper-personalized guest experiences as well as to attract a younger generation of talent.

• What it’s like to visit and live in Riyadh, the capital city of Saudi Arabia.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Post-Edit Audio Engineer: Jack Wegert, 2025

To open Season Two of Luxury Travel Innovators, host Adam Deflorian traveled to the Sirius XM Studio at Wynn Las Vegas for a conversation with Brian Gullbrants, COO - North America.

Key topics include:

• Wynn’s investment in its employees and how discretionary care is embedded in the company culture.

• How their mutually beneficial partnership with Formula 1 has helped to change the fabric of Las Vegas into the entertainment and sports capital of the world.

• Why human interaction will be a primary luxury component amidst the integration of AI

Brought to you by https://www.azds.com/

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Adam Deflorian looks back on the incredible inaugural year of Luxury Travel Innovators with a special “Best Of” episode, featuring some of his favorite moments from Season One. 

Key themes throughout Season One include:

• How experiential travel is a top trend across the hospitality industry.

• The importance of human connection as AI innovation initiatives take center stage. 

• Why inspiring guests to explore the world is a major focus for many brands. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Adam Deflorian is joined by Gregory Day, President of Hospitality at Mani Brothers and Managing Director of Malibu Beach Inn to unpack the shifting expectations of modern travelers and the creative innovations redefining luxury hospitality.

Key topics include:

• The evolution of Malibu Beach Inn and the resilience of the Malibu community.

• Shifts in guest demographics and rising expectations for personalization in travel.

• Adhering to the philosophy that each individual property informs its own business model. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Adam Deflorian is joined by Jennifer Halboth, CEO of Riverside Collection, Americas on this episode of Luxury Travel Innovators to discuss how setting up an environment of authenticity creates a personalized experience for both travelers and travel advisors involved in the brand. 

Key topics include:

• Why river cruising is a flexible and relaxing travel experience for those looking for adventure without the hassle. 

• How ship crews and private butlers go above and beyond to create memorable moments for guests onboard.

• The story behind Jen’s NHL Championship ring from the Colorado Avalanche and her bucket list concert venues (hint: she lives 15 minutes from one of them!) 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2025

Nikheel Advani, Co-Founder, Chief Operating Officer and Principal at Grace Bay Resorts, joins Adam Deflorian on this episode of Luxury Travel Innovators to share his journey from dishwashing in Singapore to the white sand beaches of Turks and Caicos and how growing people ultimately grows a brand.

Key topics include:

• How mentorship, culture and global experience shaped a people-first luxury philosophy.

• A look inside the evolution of modern Caribbean hospitality, from culinary and wine programs to multi-property growth and year-round destination strategy.

• Why today’s luxury is defined by emotional connection, sustainability in practice and balancing high-touch service with thoughtful innovation.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026
Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Conor O’Leary, Group Managing Director for Gleneagles & Estelle Manor, joins Adam Deflorian

on this episode of Luxury Travel Innovators to discuss how a hotel with a century of history is leading the way in digital innovation with a human-first service mentality.

Key topics include:

• Why Gleneagles is affectionately known as the “Glorious Playground” and has attracted travelers time and again throughout its 100-year history.

• How defining luxury as “time given back” is a pillar of the brand’s philosophy.

• How the brand stays cutting edge by using technology to enhance, not replace, human connection.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Host Adam Deflorian is joined by Erin Florio, Global Features Director at Condé Nast Traveler, for the latest episode of Luxury Travel Innovators.

Key topics include:

• How travelers are seeking deeper and more immersive experiences in their destinations.

• The changing media landscape, and its influence on the way audiences discover new destinations.

• Emerging trends like off-season exploration and sports tourism.

Brought to you by https://www.azds.com/

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Julie Coker, President and CEO of New York City Tourism and Conventions, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss leadership, luxury, and the evolving definition of value in one of the world’s most dynamic destinations.

Key topics include:

• How NYC Tourism is expanding the definition of high-end travel across all five boroughs, blending culture, cuisine, and community into deeply personal experiences.

• Why international visitors represent just 20% of arrivals but nearly 50% of visitor spend, and how New York continues to always deliver.

• The balance between innovation and authenticity with the incorporation of AI-informed insights and the enduring power of travel advisors.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Myk Likhov, Founder & CEO of Wellist, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss why wellness is no longer an amenity, but rather becoming an expectation. 

Key topics include:

• The boom of Miami over the last five years and what makes it such a unique place.

• Why the future of luxury hospitality isn’t just about spas, but about well-being woven into every guest experience.

• Inside the creation of Wellist, the Miami event bringing together leaders across the $6.8 trillion global wellness industry.

• What hotels can learn from the next generation of wellness, from personalization and AI to the power of genuine human connection.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Daniel Hostettler, President & CEO of The Boca Raton, joins Adam Deflorian on this episode of Luxury Travel Innovators to share a compelling reminder that while innovation, design and technology all play important roles in luxury hospitality, the most memorable experiences will always be built around people

Key topics include:

• How The Boca Raton transformed a historic 1,000-room resort into five distinct luxury experiences by putting personalization at the center of every guest stay.

• Why today’s definition of luxury has shifted from amenities and opulence to curated, anticipatory hospitality that adapts to every traveler’s unique needs.

• How leadership, employee culture, wellness, and emerging technologies like AI are shaping the future of luxury hospitality, without replacing the human touch. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Leonia Qi, President of VistaJet US, joins Adam Deflorian on this episode of Luxury Travel Innovators to share the changes in private aviation, long associated with personalized luxury lifestyle, and how the future of the industry has less to do with aircraft and more to do with the experience in the sky and on the ground. 

Key topics include:

• Why VistaJet views itself as a hospitality company first and an aviation company second.

• How luxury travel is shifting from ownership and exclusivity toward experiences, community, and connection.

• Why wellness, sleep, and helping travelers perform at their best may be the next frontier of luxury travel. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

May Lilley, Executive in Residence of Global Commercial for KSL Capital Partners, joins Adam Deflorian on this episode of Luxury Travel Innovators to share why meaningful experiences and human connection continue to define the future of luxury hospitality.

Key topics include:

• May Lilley’s unconventional path from ski instructor to Executive in Residence at KSL Capital Partners, and the career decisions that helped share some of hospitality’s most innovative brands.

• Why experiential travel continues to outperform traditional luxury and the growing demand for transformational travel experiences.

• How AI, personalization, and emerging technologies are changing hospitality, and why human connection remains luxury travel’s most valuable differentiator. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Pradeep Raman, Regional Vice President and Managing Director of The Surrey, A Corinthia Hotel, joins Adam Deflorian on this episode of Luxury Travel Innovators to explore the evolution of modern luxury hospitality through storytelling, personalization, and a deep sense of place in New York’s Upper East Side.

Key topics include:

• Why true luxury hospitality is rooted in personalization, empathy, and human connection.

• How The Surrey is blending art, gastronomy, design, and neighborhood culture into a distinctly Upper East Side experience.

• Why travel advisors and relationship-driven hospitality remain more important than ever in an AI-powered world.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Paul Brady, News Director at Travel + Leisure, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss how the next era of luxury travel is all about helping travelers feel more connected (and less overwhelmed), along every step of the journey.

Key topics include:

• Why luxury cruise and slow travel experiences continue to surge in popularity, especially with younger travelers.

• How Travel + Leisure is adapting to a rapidly evolving media landscape shaped by video authenticity, and AI-powered workflows.

• The future of travel innovations, from community-driven hospitality experiences to the advancement of supersonic aviation.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Belinda Hindmarsh, Deputy CEO of Ponant Explorations Group, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss how Ponant is redefining luxury travel by shifting focus from the ship itself to the experiences of true exploration, offering access to the world’s most remote destinations without sacrificing comfort or depth of connection.

Key topics include:

• How Ponant is shifting perception from traditional cruising to purpose-driven, small-ship exploration that prioritized access, immersion, and meaning.

• Why “where you go” matters more than ever, featuring global itineraries designed around rare, hard-to-reach places.

• The unique space Ponant occupies between rugged expedition and refined luxury.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026
Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Caleb Silver, Chief Business Editor for People, Inc and Editor in Chief of Investopedia, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss the hidden economy behind how we travel. 

Key topics include:

• Why luxury travelers aren’t spending less, but instead demanding more value.

• How the loyalty and rewards economy is redefining how travel is funded - and growing more and more popular each year.

• The way data, AI, and intent are shaping the future of travel planning, prioritizing anticipation to curate experiences. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

David Zipkin, Co-Founder and Chief Commercial Officer of Tradewind Aviation, joins Adam Deflorian on this episode of Luxury Travel Innovators to discuss how Tradewind strives to match the quality of the journey to the quality of the destination, with hospitality and customer experience top of mind. 

Key topics include:

• How Tradewind has found its edge by focusing on short-haul regional routes.

• Why the brand’s success comes from measured expansion, operational efficiency and a clean understanding of where it can deliver the most value. 

• The brand’s approach centering on removing friction for the most impactful luxury experience.

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026

Production Assistance by Emily LeDoux, 2026
Opening by Melissa Kennedy and Ellery Ross-Reid, 2026

Joseph Diaz, Co-founder of AFAR, joins Adam Deflorian on this episode of Luxury Travel Innovators to reflect on the unlikely origin story behind one of travel media’s most influential brands—and the philosophy that still drives it nearly two decades later..

Key topics include:

• How two spontaneous trips across South America and India inspired the launch of AFAR.

• Why human connection matters more than ever in an increasingly digital world.

• The way emerging technologies can help travelers turn inspiration into action. 

Brought to you by https://www.azds.com/ 

Follow us @azdsgroup on Instagram

Produced by Brenna Darling and Chase Gohl, 2026
Opening by Melissa Kennedy and Ellery Ross-Reid, 2026