Explorez tous les épisodes du podcast Lunch Hour Legal Marketing

Stephanie Everett hadn’t tried a case in 10 years. Then her housekeeper got hit with a frivolous dog bite suit, so Stephanie used AI to get up to speed on Georgia dog bite law and won. Recording live at 8am’s Kaleidoscope conference in Las Vegas, Gyi and Stephanie talk about what lawyers can learn from the Savannah Bananas about building raving fans. They also cover why you should ask for testimonials early, and why the billable hour keeps leaving money on the table. Stephanie explains why small firms have the edge on AI, why she wouldn’t sign a three-year AI contract right now, and why calling your firm “AI-enabled” might turn off the clients you want. And yes, AI fatigue is real. The News: 8am Kaleidoscope – Gyi and Stephanie recorded live from the conference in Las Vegas. The Savannah Bananas – Jesse Cole’s keynote on removing friction and building raving fans set the tone for the whole conversation. Maddy Martin, Smith.ai – Maddy’s take on hybrid AI-plus-human intake, and why callers should be able to opt out of AI. Pew Research: Young adults in the U.S. are increasingly wary of AI – Gyi points to research showing AI isn’t popular, especially with younger people. Be a Next Level Leader: The Four Cornerstones of Law Firm Leadership – Stephanie’s new book with Debbie Foster. Lawyerist   -Hey, you! Send us a question and we might just feature it on the show. Ask us a question!  -Heading to Charleston this week for Best Era’s AI ERA 2.o? Say hello to Conrad and Gyi and stick around for their sessions. -Join Gyi, Conrad, and what is promising to be an outstanding speaker lineup at the Lunch Hour Legal Marketing Summit 3.0, May 4-6, 2027 in Austin, TX! Get your early bird tickets soon. -A big round of applause for our fantastic sponsors: Juvo Leads, Lawmatics, ALPS Insurance, CallRail, and Eve!  

Gyi and Conrad are traversing the globe to answer your questions. Listen in to this rousing Q&A session featuring real attorneys and legal marketers—whose inquiring minds probably have the same questions you do.  ----- Gyi and Conrad took the stage at GLM Summit for a live Q&A session with professionals just like you, dear listener. The guys offer deep insights on a huge variety of topics, from brand affinity to AI Ranking to competitive advantages and more—even revisiting a recent conversation concerning online vandalism. There’s plenty of tactical stuff here, folks!   The News: The great Great Legal Marketing Summit is saying goodbye… or is it? Google has been poisoning search results by feeding inaccurate information to rank tracking tools. Tricky, eh? Marie Haynes did her homework and found that less than 1% of web traffic appears to be generated by LLMs. Read more: GEO is a distraction - Marie Haynes. A PHP vulnerability broke the internet. Oops.  PMP Marketing Group suddenly ceased operations. What’s the deal?   LHLM is still on the road! Here’s where we’ll be: Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!    Listen Next:  Legal Recourse for Online Vandalism – Can Anything Be Done?    Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Conference season is here, and Gyi and Conrad are hitting the road. Before they head to the last ever Great Legal Marketing Summit, they’re replaying one of their favorite interviews, recorded at last year’s event with Dr. Cain Elliott of Filevine. Cain runs Filevine’s skunkworks team. His job is to build things three to five years ahead of their time and watch most of them fail. He’s also a former philosophy professor, so when he explains how AI actually works, he does it with a hamburger. Cain and the guys get into why AI hallucinations are more human than you’d think and what separates a closed system from dumping files into ChatGPT. They also cover why you can’t talk an LLM into recommending your firm, and whether we’re in an AI bubble.    The News: Google is poisoning the results it serves to rank trackers, according to new research from Nozzle. Add it to the pile of reasons to stop obsessing over rankings. And if your vendor sells you an “AI visibility score,” ask how they’re accounting for it. Remember those AI-generated Google Business Profiles from the Alexander Shunnarah episode? They’re gone. Catch up here: Fake Listings, AI Reviews… Where the Hell Is Google? Come see LHLM on the road, everybody! Here’s where we’ll be:   Gyi and Cain dig into the Vals AI Legal Research Report, where AI beat the lawyers. Cain’s take: legal research is tricky, and benchmarks don’t tell the whole story.  Conrad loves high-end mechanical pencils. This podcast is not sponsored by them, but here’s a LAMY 2000 for the fellow nerds. Connect with Dr. Cain Elliott on LinkedIn Thank you to our incredible sponsors: Eve Legal, ALPS Insurance, Juvo Leads, CallRail, and Lawmatics!

Gyi and Conrad have seen their fair share of scummy actors online, and they have both experienced targeted attacks on their Google Business Profiles. What’s a business owner to do? ----- Vandalism, libel, fake reviews… yikes. In today’s online business arena, competitors sometimes stoop pretty low to try to undermine your reputation. If you find yourself in the midst of just such a difficulty, there are legal frameworks to help you identify perpetrators and seek restoration for your business. Conrad talks with Daniel Powell, a litigator and leader in the internet defamation field, to discuss the processes of discovering vandals, determining case viability, and tailoring a successful plan of action for your business.   The News: Pursuant to last week’s episode, the guys give an update on what has come of their exposé on the sketchy doings of the Alexander Shunnarah Law Firm. Here’s the episode: Fake Listings, AI Reviews… Where the Hell Is Google?   Well, Google’s found another way to nickel & dime your business. As of October 1st, Google LSAs are charging for any call (even unanswered ones) that last longer than 20 seconds. Not sure how much we care, but Google is adding multimodal search data to your Search Console. Might as well take a look.  No more need for the human underlings to bother with algebra! – OpenAI Solves Math Come see LHLM on the Road, everybody! Here’s where we’ll be: Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next:  What is AI Visibility Anyway?  Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Gyi and Conrad take a trip into the dirty underbelly of the interwebs, where Google Business Profile spam is alive, well, and somehow racking up five-star reviews.  The template is easy to spot once you know it: a generic listing named "City + Car Accident Lawyer," 10 to 20 five-star reviews written within a few weeks (mostly by people who have never reviewed anything else), AI video testimonials, an AI-built website with no lawyers (and no disclaimers), and a terms page that links back to the homepage. At least there's a link. But call the number, fill out the form, or send a text, and according to what Conrad and a group of fellow marketers pieced together, you land in the intake system of Alexander Shunnarah Trial Attorneys. The pattern has turned up from Alabama to Louisiana to New Jersey.  Just a lead vendor gone rogue? Conrad isn't buying it. The guys also cover how to fight back when this shows up in your backyard, why your state bar probably isn't the answer, and the bigger question hanging over all of it: where is Google?  Gyi and Conrad reached out to Shunnarah's digital marketing director with an invitation to come on the show and respond. That invitation still stands.    The News:   Kate Nachazel is moving on from Fireproof after her run as president. Congrats, Kate! Between her and Dave Thomas leaving Law Tigers, we're holding out hope for a motorcycle-centric PI coaching program.  Business Insider reports that Mark Liu's startup, Arceus, landed $17 million to pair a law firm with contract-review software, part of a new wave of "neo firms." (Conrad thinks that sounds like something you put on a blister.) Gyi's advice: do what the bots can't (nod to Ted DeBettencourt for that oh-so-catchy phrase).  Gyi and Conrad are hitting the road: the final (or is it?) Great Legal Marketing Summit with Ben Glass, the DC Bar Practice 360 conference, the Washington State Bar Solo & Small Conference, the Minnesota Solo and Small Firm Conference, ClioCon in Boston, and LEX Summit in San Diego, where they'll be broadcasting live (and you thought your October was busy).   The Lunch Hour Legal Marketing Summit is headed to Brazos Hall in Austin in 2027. Pronounce it like a Texan. Get your tickets!  Resources:  Get the dirt on the content featured in this week’s episode: AI and SPAM team up in Alabama and beyond...  Do your community a favor, and report a spam Google Business Profile listing.  Hey you! Send us a question and we might just feature it on the show. Ask us a question! Our sincerest thanks to our super cool sponsors: CallRail, Alps Insurance, Eve, Lawmatics, and Juvo Leads! Chapters: 01:14 Introduction and News Highlights 02:16 Legal Marketing Trends and AI Disruption 06:48 Spam Google Business Profiles: The Underbelly of Legal Marketing 07:02 The Responsibility of Platforms like Google 18:29 Addressing the Spam Issue: Solutions and Accountability 23:12 The Role of Major Law Firms in Legal Marketing 26:25 Accountability in Lead Generation 29:25 Understanding the Impact of Lead Generation 31:03 The Need for Industry Awareness

This week we're sharing one of our most favoritest episodes of Office Hours. Conrad and Gyi dig into marketing questions from lawyers just like you, and share tactical advice for growing your law firm.  By the way, did you know you can join the guys every week at 1pm ET for Office Hours and ask your marketing questions? Details below.  Conrad starts with some muckraking about Business of Law: EvenUp apparently paid to keep its competitors out of the event, and the event pulled their booths at the last minute. Our sponsor, Eve, got shoved out too, so we'll be over here drinking from our Eve water bottles in solidarity. EvenUp and National Trial Lawyers: you’ve got some explaining to do. Then the guys tackle a handful of listener questions. What actually goes wrong when you relaunch a website? Did leaving WordPress for Lovable wreck your rankings? How often should you rebuild? And should you post on your personal LinkedIn or your firm's page?  Plus, the Lunch Hour Legal Marketing Summit 3.0 is headed to Austin, May 4–6. Get ready, Texas, here we come! ----- The 2027 Lunch Hour Legal Marketing Summit is locked and loaded. Grab an early bird ticket and save some $$. Join Gyi and Conrad for Office Hours, Thursdays at 1 PM ET on LinkedIn, Facebook, and Youtube! Submit your questions in real time, send them in advance via our Slack channel or connect with us on LinkedIn. You can also submit questions via this handy dandy Riverside feature. Special thanks to our listeners who contributed questions to this week’s episode: Kelly Roedema of RSH Legal; The Hometown Lawyer Joshua Hodges; and Mr. Mike Howard! A big thank you to our amazing sponsors: Eve, Lawmatics, CallRail, Juvo Leads, and ALPS Insurance!

Caring for clients should be the cornerstone of your customer experience ideology and a driving force in your marketing. Gyi and Conrad chat with Andy Seavers and answer your questions on all things CX.  ------ Your organization becomes more valuable when your clients have a phenomenal customer experience. How? Live from CX Summit, Gyi and Conrad welcome Andy Seavers of Case Status to discuss foundational client experience strategies, AI deployments in CX, and how marketing with CX in mind drives growth for your business. Happy clients give great referrals to your firm, dear lawyers!  Later, the guys answer your questions live at the conference, giving all sorts of tactical advice for your legal marketing ventures.  The News: Best wishes to our friend Dave Thomas of Law Tigers. We wish you well on your next venture! Case Status XOS was just released.  Private equity firms, take note – Warren and Ocasio-Cortez Want to Ban Private Equity From Owning Doctors' Practices, and Illinois Takes Aim at Legal MSOs: What HB 5487 Could Mean for the Future of Law Firm Investments. OpenAI just announced a reimagination of advertising, this time featuring chatbots.  Both Filevine and Smart Advocate recently announced integrations with Claude.  The way we use the internet is changing rapidly, folks – Google is pushing you to AI Mode in their browser.    Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next: How To Spend $100K  Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

CallRail has been a partner of the show for nearly five years, and about 95% of our Summit audience already uses it. So instead of another intro-level rundown, we brought on Chris Nelson from CallRail to go deeper into the newest integrations they've rolled out with Clio, Smokeball, Lawmatics, DocketWise, and Smart Advocate. We get into what these integrations actually do: automatic contact updates, AI voice assist that recognizes known callers and personalizes the conversation, whisper messages, and lead qualification. Plus, a philosophical detour on why "set it and forget it" doesn't work for AI receptionists any more than it works for a new hire. Gyi and Conrad also push on attribution: why over-crediting last-touch data makes your marketing look better (or worse) than it actually is, and where call data plus CRM integration closes that gap. Yes, it's a sponsor conversation. We're upfront about that. But if you're already a CallRail user and haven't peeled back the onion on what it can actually do, then it's worth a listen. Hey, you! Send us a question and we might just feature it on the show.  ⁠Ask us a question!⁠  The 2026 Lunch Hour Legal Marketing was such a success, we are already laying the groundwork for our 2027 event. Stay tuned for more details! Thank you, sponsors! CallRail, Juvo Leads, Lawmatics, ALPS Insurance, and Eve

Is ChatGPT advertising your next big marketing win? Gyi and Conrad lay out what ChatGPT seems to be offering thus far, and then give you an inside look at what their own agencies have seen in their ad experiments on the platform.  ----- It sounds great to advertise on ChatGPT, right? Their pay-per-click price is a tiny fraction of Google’s, and you want to be the first in your market to jump in and take advantage of this new, fresh advertising territory… right? RIGHT? Well, hold your horses, dear lawyer. Let’s join Gyi and Conrad in taking a deeply scrutinizing look at what ChatGPT is offering and what you’re likely to get out of it at this point in the game.  Later, to help you get an even better view of the situation, the guys share the nitty gritty details of the results of their own experimentation with ChatGPT advertising.  The News: Mockingbird Marketing is hiring an Account Coordinator!  Eve is coming on as a sponsor, and we’re thrilled to have them on board. As discussed, ChatGPT ads are available for law firms, so here’s the rundown: ​​Ad policies | OpenAI. The DOJ is weighing in on Fair Use in AI training.  Instagram will demote AI-generated influencers if they don't clearly label their account, so maybe at least a little AI slop will move on out of your feed. (No promises.)  Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next:  What is AI Visibility Anyway? Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

We're heading back to Vista Consulting Team's "A Seat at the Table" event for one of the best conversations Conrad and Gyi had there, and it’s been sitting in the vault for a reason. Josh Porte, Partner and M&A Attorney at Holland & Knight, joins the guys to break down the ethics and mechanics of MSO deals, and with private equity continuing to move into law firms, this one's more relevant now than when it was recorded. Josh co-leads Holland & Knight's legal services transactions team and works both sides of these deals, buyers and sellers. He breaks down Rule 5.4 and Rule 5.3, the two rules that actually shape how an MSO can be structured and how money is allowed to move between the MSO and the law firm; plus transfer pricing, AI-native law firm structures, rollover equity instead of non-competes, and how EBITDA multiples drive valuation. Whether or not you're interested in dancing with the PE people, Josh makes the case for running your firm as if it's always ready to be sold. The News: Turns out a lot of the internet isn't written by people anymore: How Much of the Internet Is Written With AI? Morgan & Morgan gets blocked from the Harvard body-parts case over an old AI citation sanction:  Morgan & Morgan Atty Barred From Harvard Suit Over AI Error And a Georgia arbitrator hits Morgan & Morgan with $4.3M for settling a case without the client's permission: Marietta man wins $4.3M in fight against Morgan & Morgan Your rank tracker is about to get a lot less reliable: Google confirms deploying goto URL redirects to search results links Want to hear more about what we learned from ‘A Seat at the Table’? There’s a place for that: Tidbits - Lunch Hour Legal Marketing  Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  On the road again… We’ll be joining our good friends at Case Status CX Summit for a live episode! CX Summit 2026 | The Legal Client Experience Conference A special thanks to our supportive sponsors: Juvo Leads, Lawmatics, CallRail, Eve, and ALPS Insurance!

Waffling between a couple of lead management tools? Think you should just make your own? Let’s see what the pros (aka, Guy and Conrad Sam) think. Oh, and you bet we’re gonna make fun of Avvo.  ----- First, if you haven’t thought through your firm’s need for lead management software, you might be behind in the grand scheme of things. But, never fear—Gyi and Conrad are here to talk you through how to suss out your CRM essentials and make a smart, business-building software choice. And, let’s take a particular moment to examine whether you can vibe code your way to a high quality solution.  Later, y’all know we love poking holes in survey data reports, so let’s do it again! Today’s victim is the 2026 Law Firm Growth Report from Avvo. The guys pick apart the bad and even graciously give a little credit where credit is due. The bottom line: don’t assume these surveys are the end all be all of, well, anything.    The News: Do you think the googly Googs solved all the problems with this one? – Google releases August 2026 spam update. Gyi ran across a weird ChatGPT ads transparency issue. What’s the deal here, anyway? Maybe spamming the crap out of Reddit is taking its toll – Reddit’s ChatGPT Search citations fell 86% in four days: Report. We’ll be joining our good friends at Case Status CX Summit for a live episode! CX Summit 2026 | The Legal Client Experience Conference Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next: Live! From the 2026 Lunch Hour Legal Marketing Summit Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

The 2026 Lunch Hour Legal Marketing Summit has come to an end, but boy, oh boy, did we capture some great questions in our live episode recording at the Acme Feed & Seed! To rub the FOMO in a little deeper for all those who skipped this year’s event, we have a special taste of the energy and thought-provoking inquiries we discussed on stage in Nashville to a packed and sweaty group of lawyers and in-house marketers. Gyi and Conrad tackle the news events of the week before going straight to some heated (literally) Q&A with our guests. If you missed the event, the outpouring of photos and accolades on social media are fantastic, but they still don’t quite capture the energy that we felt in that room with our special community. It was a magical week filled with mythical creatures and t-shirt cannon assaults. You just had to be there.   We want to give a special thank you to everyone who joined us in Nashville last week! We are truly grateful that you spent your time with us, and we hope you walked away feeling confident that you made the right choice in traveling to spend the week at the Gyi and Conrad show. Thank you to our incredible sponsors, without whom the event would not have been quite as successful: Juvo Leads, Lawmatics, CallRail, ALPS Lawyers’ Insurance, and our newest addition the LHLM Sponsors, Eve! Have unanswered questions? Drop us a line! Connect with us on social, and direct email inquiries to Jessica@lunchhourlegalmarketing.com.   Chapters 00:00 – Intro: Sweating in Nashville 01:12 – News: AI Watermarks & Google Slop Detection 02:50 – News: Google AI Overviews Pulling from Listicle Sites 05:14 – Summit Recap: Highlights & Giving New Voices the Stage 06:12 – Summit Recap: The Endorsed Sponsor Model & Kicking Out Vendors 07:20 – Summit Recap: Ignite Talks & the Casey Byrus Award 08:36 – Summit Recap: Sasquatch, a Mermaid, and the T-Shirt Cannon Incident 09:09 – Audience Q&A: DIY Ways to Measure Brand Awareness 16:28 – Audience Q&A: Dipping a Toe into Brand Advertising (Meta, Reddit) 24:52 – Audience Q&A: Getting Authentic Google Reviews & Avoiding Silent Review Issues 31:58 – Audience Q&A: Getting Involved in Reddit Discussions Without Getting Banned 37:58 – Audience Q&A: Where First Dollars Go for Direct Response 39:40 – Audience Q&A: Agentic AI & SEO — Promise and Risk 48:01 – Audience Q&A: LinkedIn's Role in Legal Marketing 53:03 – Audience Q&A: Marketing Spend & Satellite Office Rent in the P&L 54:40 – Audience Q&A: Breaking into the Bilingual/Hispanic Market 59:19 – Outro & Sign-Off

We’re long overdue for a classic Gyi and Conrad mess-around. Let’s poke fun at Scorpion’s new AI marketing guide, shall we? Later, the guys highlight your juicy LinkedIn comments about discount pricing in the personal injury market. ----- While we can see some merit here and there, is too much of Scorpion’s Not All Ai is Created Equal: How to Evaluate AI for Law Firm Marketing guide just so-so? The guys talk through the elements of both its questions and recommendations to help you understand its hits and misses.   Some personal injury lawyer in Indiana is pitching discount pricing to undercut competitors, but is that actually a good idea? His LinkedIn commenters aren’t impressed—stick around to get Gyi and Conrad’s take. The News: Major eyeroll moment here for the Google overlords – Google: Reddit Gets No Special Preference In Google Search Rankings. We wouldn’t recommend FirmPilot, but we have immensely enjoyed watching it fall on its face. LinkedIn has added a “Seems like AI Slop” Button, and we’re totally here for it.    Hey, you! Send us a question and we might just feature it on the show.  Ask us a question!  Listen Next:  Clio’s All-In with Scorpion – Who Gets Stung? Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Gyi's talking up Lawmatics' new toy, Conrad's still not letting AI anywhere near his intake desk, and somewhere in Iowa, Tim Semlroth is regretting ever asking a follow-up question. This month's Office Hours highlights reel pulls the best of three weeks together: Lawmatics unveils Merlin, a listener's 17-lawyer FAQ video project turns into a masterclass on feeding the machine, and the guys tackle the question every firm actually wants answered: how do you get more damn reviews? Multi-channel? Fine. Volume game? Also fine.  Three episodes, one highlight reel, zero patience for mediocre chatbots. We are one week away from the Lunch Hour Legal Marketing Summit (and word on the street is it’s the most talked about legal event of the year.) What are you waiting for?! Get those tickets: lunchhourlegalmarketing.com/registration. Want to be more connected with Gyi and Conrad? Join us on Slack! A big round of applause to our outstanding sponsors: Lawmatics, CallRail, Juvo Leads, and ALPS Lawyers Malpractice Insurance!   Chapters 00:00  Cold Open: "The One-Yard Line" 00:54  Intro, FIFA Pool Win & Pasta Pandering 03:11  Lawmatics Unveils Merlin: New AI Features 07:52  Should AI Handle Frontline Intake? 12:11  "The Trade-Off Should Never Be Cost Effectiveness" 16:50  Speed AI: Catching the Cases You Dropped 20:22  Tim Semlroth's Question: Deploying 17 Lawyer FAQ Videos on YouTube 24:37  What Google's AI Actually Wants: Provider Bios & Pricing 28:10  Shorts, Thumbnails & Platform-Specific Editing 30:36  How Do I Get More Online Reviews? 35:21  The Volume Game: Getting Creative With Review Requests 38:37  Diversify Beyond Google: Yelp, Avvo & the Death of Hub-and-Spoke 

This week, outside the box comes in two flavors: a lawyer in a Bigfoot costume, and a firm that killed its entire legacy media budget and never looked back  —--------- Angel Reyes runs a Texas PI firm spending $50 million a year on marketing. All of it digital, none of it billboards, none of it legacy media. He killed that spend back in 2018 and never looked back. His take: brand loyalty in personal injury is mostly a myth. Clients aren't shopping for a name they trust, they're picking whoever calls them back first.  Elliot Johnson runs that $50 million budget day to day, and his job is making sure the data underneath it can actually be trusted, with clean integrations, reliable reporting, and no leaks. He and Angel walk through cost per kept case versus cost per acquired case, why last-click attribution is a comfortable lie, and what happens when you try to model a customer journey that's more emotion than math. Plus, two weeks out from the Summit: a thank-you to LHLM Summit video partner Bluphyre Media, whose "Bigfoot Lawyer" campaign is proof that thinking outside the box doesn't have to mean spending outside your means. Sometimes it just means putting a lawyer in a Sasquatch costume.  -Want to hear more from our guests on this week’s episode? Then come join us in Nashville, August 11-13th, where Elliot and the Bigfoot Lawyer crew will be taking the stage and networking with our audience. Get your ticket before it’s too late: lunchhourlegalmarketing.com/registration -Thank you to our incredible sponsors: Juvo Leads, Lawmatic, CallRail, and ALPS   Chapters 00:00 Webbed Toes and Chili Cook-Off Wins 01:04 What We're Covering This Week 01:54 Sasquatch Is Coming to Nashville: A Bluphyre Media Thank You 05:10 Meet Bluphyre Media: The Bigfoot Lawyer Campaign 09:55 ALPS Minute: One Job, Denise 11:31 What "Cost Per Case" Actually Means (Angel Reyes) 13:42 Data Hygiene Isn't Optional (Elliot Johnson) 14:56 Why Angel Killed Offline Media in 2018 22:50 The Multi-Touch Attribution Problem 24:59 Setting Growth Goals With Actual Data 33:02 White Label Lead Gens and the One-Third Problem 39:54 Private Equity, MSOs, and What's Coming for PI Firms 44:02 Final Thoughts and the Summit Send-Off  

This election season is bringing a major hike in ad rates. What’s a lawyer to do? Later, service and gifts give every member of your law firm the opportunity to level up client experiences.  ----- Massive political ad spends are pushing expenses higher than ever in the lead-up to November 6, impacting your branded advertising economics both online and off. Do you need to make changes to your firm’s marketing campaigns? Should you take a break from branded advertising or push through? Conrad and Gyi debate tactical options to help you make informed decisions with your advertising budget.  And, if you do decide to cut back on digital media buys, where are those extra marketing dollars going to go? A gift budget is an excellent way to help your team members get involved in marketing. The guys explain how gifting promotes a more thoughtful mindset, helping your team connect more deeply with clients and creating opportunities to build affinity for your law firm.    The News: Depending on where you’re located—Elections advertising spend for 2026 expected to reach record high, outpacing presidential years.  Local positioning in action, folks: Michigan roofer bets on community over private equity. Imaging running a carefully worded ad just to have an AI summary screw it all up. Thanks, Google…bleh. – Google tests AI-generated summaries in Search ads And, here’s a real life example from Darcy Burk. Shout out to Michigan Auto Law for this cool campaign: Get Up To $3,000 Free. How do we teach young lawyers to function in an AI world without relying on AI in the learning process? – UChicago Law Unveils New AI Strategy   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next: Mindful Gifting || Resolutions Past and Future Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  In This Episode 00:00 Intro & The Trophy Story 03:05 News: Election Ad Spend Record Highs 03:40 News: Local Positioning Lessons from a Roofer 05:35 News: Google Testing AI Summaries in Ads 06:19 News: Michigan Auto Law Campaign Shout-out 07:13 News: UChicago Law’s New AI Strategy 09:43 Should Lawyers Pause Ads During Mid-terms? 11:15 Strategy: Location-Specific Ad Planning 13:16 The Debate: Branding Consistency vs. Ad Spend 15:52 Direct Response vs. Brand Awareness 23:18 Employee Gifting Programs for Law Firms 27:10 Logistics: Using Gifting Platforms 28:32 The Power of Personalized Client Gifts 31:40 Incentivizing Employee Engagement 34:10 Operationalizing Marketing Efforts 38:34 Aligning Firm Growth with Staff Goals

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

On the fence about coming to the Lunch Hour Legal Marketing Summit? Gyi and Conrad would feel absolutely terrible if you missed out, but this episode will help get you there. ----- Last Year’s Lunch Hour Legal Marketing Summit was ah-mazing. We had so many awesome attendees and speakers, and this year promises to be even better. To whet your appetite for even more delicious legal marketing tidbits, Gyi and Conrad highlight some of their favorite moments from the 2025 Summit, dishing out marketing trainwrecks, ways to recognize bad agency behavior, how to feed the AI machine, and more. We just know you’d love to be with us August 11-13 in Nashville. Sign up now! – Lunch Hour Legal Marketing Summit Listen Next: r/LHLM: Reddit Feeds the AI MACHINE Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

The Lunch Hour Legal Marketing Summit is coming. To Nashville. In August. This week on Lunch Hour Legal Marketing, Conrad and Gyi sit down with two of the speakers headed to the LHLM Summit (August 11-13, Acme Feed & Seed, Nashville) for a preview of what's on the agenda. First, Mary Ellen Murrah of Vista Consulting makes the case for why the face of your law firm matters, and why a sea of middle-aged white guys on your website is leaving money on the table. Then, intake expert Kerri Coby White gets tactical on AI, key metrics, comp structure, and why the robots should stay off your phones. Two great conversations. Two very good reasons to get to Nashville. Get your tickets to the Lunch Hour Legal Marketing Summit at https://lunchhourlegalmarketing.com/registration/. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance and Law Firm Insurance!  

You just received $100,000 from the Marketing Fairy. Now, how do you turn that into clients? With a smart marketing budget guided by Gyi and Conrad’s keen-witted tactics, of course! And later, the guys explain how to invest in community events and grow your brand affinity. ------ To continue to gain more clients and profits, you need to spend your marketing budget wisely. Now, while we know the size of your firm will affect the size of your budget, let’s take a careful look at how Gyi and Conrad would advise you to deploy a $100K marketing spend over the course of 12 months. From direct response to networking to SEO to content creation and more, the guys talk about what’s important, what’s not, and how to prioritize your magical marketing dollars over the course of a year. Later, a listener asked a question about sponsoring a rodeo! Gyi and Conrad have plenty of insights into how investing in events and sharing your passions helps your law firm become a well-known, appreciated business in the community. Yee haw! The News: Well, Conrad sure is surprised—Reddit continues to be a major search choice for the masses: Google May 2026 Core Update: Reddit Up, YouTube Down.  This just dropped: Legal Client Experience Report 2026 | Case Status, and while lots of folks are satisfied with their legal outcomes, far less would actually recommend their lawyer. What gives? CX Summit 2026, we applaud you for not accepting pay-to-pitch speakers at your conference. Keep on keeping it classy.  In contrast to the meager AI search data from Google, Bing appears to be offering a much more robust set of insights: New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare. Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next:  How Much Marketing is Enough?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Money talks (and so should your P&L). This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters. First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you're probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One. Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team's A Seat at the Table event. If you've been nodding along to private equity conversations while secretly Googling "what is Rule 5.4," it's time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you. Whether you're running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.-Want to hear more from our guests? They’re on LinkedIn (and they’re real people, not AI!): Connect with Leah Miller; Connect with Josh Porte. -We learned so much at A Seat at theTable that we created a page on our website dedicated to it. Listen to all the interviews, and enjoy the enlightening conversations as much as we did: https://lunchhourlegalmarketing.com/private-equity-law-firms-the-mso-guide/ -We are now less than two months away from The Lunch Hour Legal Marketing Summit! Check out our speakers, agenda, and register on our website.-A roaring ‘thank you’ to our incomparable sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice and Law Firm Insurance! Chapters 00:00 Intro 03:23 Leah Miller: How Much Should You Spend on Marketing? 06:27 KPIs & Metrics CFOs Actually Care About 08:19 Financial Benchmarks for Law Firms 11:13 Brand vs. Non-Brand Spend & Regional Variability 12:08 Borrowing to Grow: Acquisition Financing 14:58 AI, Offshore Staffing & the Impact on Labor Costs 15:55 Modeling Finances Around Big Outlier Cases 17:06 What to Look for in a Fractional CFO 19:00 Josh Porte: Rule 5.4 & the MSO Structure Explained 21:12 Josh's Role at Holland & Knight 21:58 What Makes a Great MSO Transaction 23:24 The Gray Areas: Intake, Case Acceptance & Rule 5.3 25:50 How Money Flows: Fixed Fees vs. Cost Plus (No Revenue Splits) 27:56 Where AI Software Lives in the MSO Structure 29:44  Growth Through Acquisition: The Buy-and-Build Playbook 32:29 Operating Agreements, Non-Competes & Rollover Equity 35:58 Management Services Agreements: Terms & Lock-In 37:05 EBITDA Multiples, Multiple Arbitrage & Equity Value Creation 40:17 PE Fund Timelines & Exit Horizons

Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search.    The News: Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest Our good friends at Lawyerist are doing their annual Website Competition, and they’ve found that new AI-created sites are pretty substandard and—shocker—dealing with security issues. Don’t forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected’. Take appropriate action, folks.    Podcast Appearances:  Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!   Listen Next: What is AI Visibility, Anyway?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there’s a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We’re starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio’s Largest Workers’ Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix

If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026. ----- Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the latest AI-slop-marketing-nonsense. They hash out “AI visibility” (quotations for skepticism, folks), chat with the good people on the PILMMA conference floor, and answer a few pressing questions—leaving just enough time to ride off into the glorious orange sunset.    The News: Well, they’re saying this is the biggest thing to happen in search in 25 years: Google Shifts to AI Search, Heralding Major Change in How People Use the Internet. So, what’s the sitch?    Catch Lunch Hour Legal Marketing on the road!  LHLM Super Duper Summit (of course!)   Listen Next: Help, My Law Firm is Stuck! – Should I Expand Practice Areas or Locations?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business. ----- Summer might be coming for the kiddies, but all good little legal marketers need to go back to school! The Foundational Brand Advertising class is in session with professors Gyi Tsakalakis and Conrad Saam, so put on your thinking caps and let’s relearn the basics of brand—the keystone of your marketing efforts. They start with a vocab review and then dig into brand marketing essentials—discussing audience, reach, medium, targeting, market penetration, impression understanding, and so much more.  Later, when it comes to brand understanding and direct response, wouldn’t it be great to get into the mind of the consumer? The guys do just that, using recordings taken by real people looking for legal services, obtained through Near Media research.    The News: ChatGPT ads are here for the masses, but is there any way to know what you’re getting? – Advertise in ChatGPT | Open AI Ads Well, Google has deprecated FAQ markups, so you might want to rethink your priorities. – Markup FAQs with Structured Data Darren Shaw with the breaking news, yet again! – Reddit and your Google Business Profiles Big brother is listening, folks… Google Ads Call Recording To Default To Yes On July 1st.     Catch Lunch Hour Legal Marketing on the road!  PILMMA LHLM Super Duper Summit (of course!)   Listen Next: What's In A Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

“Butts, not bots.” That’s the philosophy behind this week’s conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we’ve had about intake in a long time. From AI chat frustrations and LSA response failures to empathetic intake conversations and signed retainers through text, this episode digs into what actually helps law firms convert more leads into cases. Ted joins Conrad and Gyi to break down why human-powered intake still outperforms automation in many legal marketing scenarios, how firms lose leads by forcing clients into the wrong communication channels, and why response speed alone isn’t enough if the experience feels robotic. They also get into A/B testing intake vendors, reducing wasted PPC spend, qualifying leads properly, and the hidden dangers of certain lead-handling practices in the legal industry. If you’ve ever wondered whether AI intake is really “good enough” yet or whether your law firm is accidentally creating friction for potential clients, this episode is for you. Connect with Ted! You can find Ted on LinkedIn, and head over to juvoleads.com to take advantage of Ted’s offer to get 50% more leads or your money back with a free 30-day trial. Enter code LHLM for discounted retainer pricing. A massive thank you to all of our new sponsors we have onboarded under our endorsed sponsor model: Juvo Leads, Lawmatics, CallRail, and ALPS Insurance! Gyi and Conrad are headed to the PILMMA Super Summit in San Antonio! If you’re in attendance, say hello and let us know your thoughts on the event. The Lunch Hour Legal Marketing Summit is coming. Have you secured your ticket?

Conrad’s query sounds simple on the surface: If we’re getting paid to talk about something, how obvious do we have to be about it? That turns into a much bigger conversation with John Henson about disclosures, sponsorships, and where people tend to get themselves into trouble. They talk through the new LHLM endorsement model, what actually needs to be said out loud, and how far you can go before it starts to feel like you’re hiding something. (Hint: don’t do that.) There’s also a practical side to this. Nobody wants a podcast that sounds like a legal disclaimer with a few jokes sprinkled in. So the question becomes: how do you stay compliant without killing the flow? Chimes, hashtags, beginning-of-episode callouts: John walks us through what works, what’s probably enough, and what starts to look a little shady. Then John flips it around with a great question he’s been stewing on for Lunch Hour Legal Marketing: He’s running a small firm with a national footprint and doesn’t care about ranking locally. How is he supposed to market that? Plus! John Henson will be schooling us on staying out of FTC jail at the Lunch Hour Legal Marketing Summit this August in Nashville. Get your tickets: https://lunchhourlegalmarketing.com/ Want more Lunch Hour in your week? Catch Gyi and Conrad live every Thursday at 1 PM for Office Hours on LinkedIn! Thank you to our beautiful, brave sponsors Juvo Leads, Lawmatics, CallRail, and Alps Insurance!

Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn’t really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality. We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success. So what actually went wrong? And more importantly, how do you prevent it? We dig into: Why cost per lead is the wrong scoreboard for a firm measuring signed cases How “wanted leads” become the missing feedback loop in legal marketing The role of intake, attribution, and CRM gaps in distorting performance Why even strong campaigns fail when dashboards don’t match reality How fractional CMOs can either bridge—or widen—the measurement divide At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they’re not even reading the same watch. Lunch Hour Legal Marketing will be covering Vista Consulting Team’s Baltimore event, A Seat at the Table. Conrad and Gyi will be at the PILMMA Super Summit in May. Want to meet them and be on the pod? Reach out! Come to the Lunch Hour Legal Marketing Summit, and listen to John Henson school us on how to stay out of FTC jail, and eat a listicle on us! ------- Conferences & Mentions:

Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat!  ----- We're back with a super duper installment of "By the Numbers" where we dive into real data for your law firm marketing strategy! Gyi Tsakalakis and Conrad Saam break down the latest stats from Near Media and CallRail that are changing the game for legal marketing and law firm SEO. How many consumers actually know how personal injury lawyers are paid? And despite the hype, how relevant is AI in legal search right now? CallRail data shows AI touches are a very small part of inbound leads, but just how small? We also cover important local search statistics on when consumers choose to call without clicking your website. The News: CallRail is giving us easy, generous access to their AI resources. Good stuff!  Cool your jets, private equity—new boundaries incoming: Bills to rein in outside investment in law firms advance in California, Illinois. Google’s latest reviews update is suuuuper problematic. Here’s Darren Shaw’s take. Everyone start prepping your doomsday bunkers. Anthropic’s Mythos Model is showing emergent cyber-hacking skills. Catch Lunch Hour Legal Marketing on the road!  GLM Bootcamp  A Seat at the Table PILMMA LHLM Super Duper Summit (of course!)   Listen Next:  Is AI Optimization a Thing?  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right now. ----- In this special recap episode of Lunch Hour Legal Marketing, we’re bringing you our favorite conversations from the floor of ABA TECHSHOW 2026. From getting paid faster to using AI more effectively, these interviews highlight the ideas shaping the future of law firms. ----- In this episode: Why law firms struggle with collections (and how to fix it) How AI is saving hours in legal workflows Smarter estate planning through automation Building a brand that actually connects with clients Real-world insights from lawyers and legal tech founders Subscribe for more insights on legal marketing, tech, and law firm growth.Which conversation stood out most to you? Let us know in the comments.Connect with our guests!Matt Darner, Cofounder and CEO of CollBox-LinkedIn: https://www.linkedin.com/in/matthewdarner/-Website: https://collbox.co/Isabella Hughes, Cofounder of EstateMin-LinkedIn: https://www.linkedin.com/in/isabella-hughes-77719a250/-Website: https://www.estatemin.com/Majo Castro, Founder & Managing Attorney of Castroland Legal, PLLC-LinkedIn: https://www.linkedin.com/in/majocastro/-Website: https://www.castrolandlegal.com/Mike Whelan, Host of the “AI in Practice” Podcast; CEO of Lawyer Forward-LinkedIn: https://www.linkedin.com/in/mikewhelanjr/-Podcast Page: https://podcasts.apple.com/us/podcast/ai-in-practice/id1846506529 Wendy Meadows, Attorney & Mediator at Law Office of Wendy S. Meadows, LLC-LinkedIn: https://www.linkedin.com/in/wendy-s-meadows/-Website: https://www.wendymeadowslaw.com/  

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.  Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let’s discuss whether we’re all losing our jobs…   The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? –  Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem  Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.  You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well:  Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don’t want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.  Listen Next:  How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It’s Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours

Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the podcast's new AI co-host. Trained on the most authoritative legal marketing sources (including this very podcast), backed by private equity from Amazon's Alexa Fund, and equipped with her own proprietary accuracy-testing model... What could possibly go wrong? The guys break down the news: A landmark social media addiction verdict against Meta and Google  The epic police accountability case starring Afroman A lawyer whose social profiles were hijacked by a Morgan & Morgan slogan Thanks to our sponsors: Thyme, Alps, LexReception, CallRail, and our new sponsors, Lawmatics and Juvo Leads!An additional thank you to the hosts of this week's events, Smokeball and 8AM!   Chapters 0:00 Welcome from ABA TECHSHOW 2026 0:43 Thank You: Smokeball & 8AM 1:54 Why TECHSHOW Is Different 2:42 Big Announcement Coming 3:26 New Format & Weekly Episodes 3:53 Going All-In on AI 4:17 News: Afroman's Civil Rights Case 5:29 News: Meta & Google Social Media Addiction Verdict 6:27 News: Attorney's Social Profiles Hacked 7:29 ALPS Insurance Ad (Read by Claudia) 8:56 Introducing Claudia, AI Co-Host 11:04 What Claudia Does for LHLM 11:19 How Claudia Was Trained 12:37 Hallucinations & Accuracy — How Claudia Handles It 13:35 The Self-Serving Training Problem 14:34 Claudia as Agency Secret Sauce 15:20 Three Firms Per Market — The Business Model 16:02 Claudia's... Unconventional Capabilities 16:56 Things Get Weird 17:22 Budget AI Problems

We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share. ----- Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility tips, 2026 conference recommendations, and more. Also, things are a’changing at Lunch Hour Legal Marketing. Gyi & Conrad take a moment to explain the new partnerships they've been developing, and the next step in the evolution of the podcast.  The News: Greater personalization seems to be the driving force behind the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Is this good? Bad? Another step toward hyperdependency? We’ll see: Bringing the power of Personal Intelligence to more people Anthropic has done an extensive study on What 81,000 People Want from AI. Give it a read. Users can now ask AI about the businesses they see in Google Maps, and we think this promises to bring some significant user behavior shifts over time. Think about it: How we’re reimagining Maps with Gemini. OpenAI updates: Introducing GPT‑5.4 mini and nano. Find Conrad and Gyi at ABA TECHSHOW!   Listen Next:  BS You Hear at Legal Conferences Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM Chapters 00:00 Intro: LHLM at ABA TECHSHOW 2026 02:23 The News: Google's Personal Intelligence & AI 03:16 The News: Anthropic’s Massive AI Study 04:10 The News: Google Maps Re-Imagined with Gemini 05:10 The News: New ChatGPT Release 05:31 Find LHLM at ABA TECHSHOW 06:43 An Evolution for Lunch Hour Legal Marketing (Sponsored Endorsement Model) 13:50 Listener Review: Invaluable 5 Stars 14:58 Opening the LHLM Mailbag 15:15 Mailbag Q1: Helping Marketing Operators Think Like a CEO 22:54 Mailbag Q2: Turned Off PPC, No Drop in Leads - Why? 29:57 Mailbag Q3: Top 3 Trends to Increase Visibility/Growth 36:20 Mailbag Q4: Legal Conferences to Attend in 2026 39:10 Wrap-Up

Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience. We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era about building better paralegal training programs, hiring talent from unexpected industries like food service, and creating systems that let paralegals thrive.  Your paralegals are often the first face of your firm, the first voice clients hear, and the first impression that shapes your brand. Ryan and Marissa discuss how to turn that reality into a competitive advantage.📺 Want to hear our entire discussion with Ryan and Marisa? Watch on YouTube The News Congratulations to Neil Katyal for overturning Trump’s unconstitutional tariffs. Big law firms like Jenner & Block, WilmerHale, Perkins Coie, and Susman Godfrey stand strong, proving that not all big law groups are wusses. And yes, your paralegals are still more important than you thought.   Chapters: 00:00 Dirty Hands and Native Berries 02:34 News: Legal Wins and Law Firm Backbone 04:07 Why Paralegals Matter for Marketing 06:07 The Paralegal Training Gap 06:33 Hiring Great Paralegals (Even with Zero Experience) 08:45 Marketing Law Firm Jobs to Non-Legal Talent 09:18 When It’s Time to Let a Paralegal Go 10:14 Operational Tips for Better Paralegal Performance 10:18 Let Paralegals Schedule Their Own Calls 11:47 Send Paralegals to Conferences Too

A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate.  ---- Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community.  Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well.  📺 Watch: Rich's Olympic Speech   The News: Guess this wasn’t a no-brainer—don’t be a dummy and talk about sensitive information with public AI chatbots. This case shows us why: United States v. HEPPNER And, in more AI nonsense: Lawyer apologizes for fake quotes, fabricated judgments generated by AI in murder case. Yikes. And, some lawyer skulduggery in South Carolina: Lowcountry Attorney Charged with Defrauding $1.5M from Mt. Pleasant Law Firm and Clients. Eesh. On a lighter note, get your tickets for the LHLM Summit! Yay!   Listen Next: The One Where Gyi and Conrad Rock the Boat   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  In This Episode: 00:00 Fit Check 02:24 Starting with the News 07:50 Introducing Olympian Lawyer Rich Ruohonen 08:18 Rich's Olympic Journey in Curling 15:15 Curling, Law, and Business: The Intersection of Being an Athlete and a Trial Lawyer 29:11 Making a Stand: Rich Ruohonen's Olympic Speech on the Rule of Law in Minnesota 41:18 Closing & Final Thanks

Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now? ----- Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts.  Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process.  The News: Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant.  Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian Google Direct Business Search data now showing in LSAs.  Fresh Near Media Research is on its way. Stay tuned!    Listen Next: LHLM Office Hours  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad shares tips for making friends. ----- We’ve been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we know the pressures firms feel as they consider how to engage in our current political climate. But, on this we can all agree: The rule of law is essential for the health and prosperity of our nation. Gyi and Conrad take a moment to share stories and amplify the voices of those who have shown their commitment to uphold the Constitution.  Next, Conrad really opened a can of worms on Facebook this week. Come for the drama, stay for the tactical tips on standing out in a world of private equity-backed agencies. Grab some popcorn. The News: Bob Ambrogi digs into the hopeful thought that legal-specific tech platforms can do a better job for lawyers’ AI needs – Anthropic’s Legal Plugin for Claude Cowork May Be the Opening Salvo In A Competition Between Foundation Models and Legal Tech Incumbents Multiple clients have seen a 40% drop in their local visibility. Seems shady, eh?  If you don’t control your WordPress site, there’s a problem, folks. Gyi & Conrad explain how to own your stuff from the get-go.  Announcing the Lunch Hour Legal Marketing Summit in Nashville, Tennessee! It’s gonna be a great time, everyone. Get your tickets before they’re all gone! Mentioned: NCBP discusses the rule of law: Presidential Check-In – A Conversation with Patrick Palace  Sign the Pledge! Listen Next: Local Love, Review Realities, and the Truth about Google’s PMax Campaigns   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense.  ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you’re planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace. And, lastly, Google’s PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm.    The News: OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh?  Near Media’s “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen   Mentioned:  Al Ludwig's LinkedIn post    Listen Next: Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026     Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to. Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in Fairfax, Virginia. They are known for their trial work, business acumen, and innovative marketing.

Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right?  And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human   Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network      Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients?   ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW FIRM, it’s not great. So, basically, Ohio drools, Michigan rules. Later, Gyi and Conrad want you to have a long and happy marriage with your clients, so you’d better not bungle the honeymoon. During this new, formative time, there are certain things you should and shouldn’t do! The guys talk about building trust through great first impressions, exceptional communication, clear expectations—all the things that create a delightful customer experience for your new clients.  A Wee Bit o’ News: Huh, Google is now allowing anonymous reviews. So, we’re wondering hard about whether this might encourage a mass influx of fake reviews… ya think? A few silver linings might exist, but let’s all just plan for the worst, shall we?   LHLM’s Top 5 Episodes of 2025! Clio’s All-In with Scorpion – Who Gets Stung? Not All Leads Are Created Equal Tasty Tactical Tidbits || Don’t Call It a Rebrand Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 r/LHLM: Reddit Feeds the AI MACHINE   Listen Next:  Does My Website Suck? | Law Firm Website Teardown    Connect: Lunch Hour Legal Marketing Newsletter! – The Bite  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients. Sign up for Chris’s weekly email: practicetipoftheweek.com Read Chris’s book! - Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: Earley, Christopher Chris Earley is the founder and CEO of the Earley Law Group Injury Lawyers in Boston, Massachusetts. 

Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we’ll all get there eventually. Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows.  This  is just a small appetizer. Check out the extended interview on YouTube!

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!  ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle.  The News: Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good.    🎧 Listen Next: Mindful Gifting || Resolutions Past and Future   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm!    The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587   Listen Next: How to Rank with Google AI Mode   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right!  ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for business success, do small firms have enough data to make it useful, whether it be for AI or other business growth needs? The guys discuss.    The News: New lead products offer plenty of variety for your growth strategy! Check out the latest lead scoring products from Lawmatics (Qualify AI), Filevine (Lead Docket with LeadsAI), and Clio (Clio Grow Leads).  Check out Bob Ambrogi’s detailed article for more on Lawmatics: Exclusive: Lawmatics Announces Qualify AI, A Sophisticated Lead Scoring Platform for Law Firms | LawSites  Clio’s 2025 Legal Trends Report is ready for your perusal! We’ll dig into it here on the pod at a later date.   Acquisitions… vLex & Clio Library are joining forces, and ShareDo joins Clio’s fold.   Suggested LHLM Episodes: Clio’s All-In with Scorpion – Who Gets Stung? | Legal Industry | Lunch Hour Legal Marketing   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google business tips to unreasonable hospitality to ad fatigue and so, so much more.  The News:  Legal Talk Network is a Signal Award finalist for the For the Innocent podcast featuring Amanda Knox! We’d love to get your vote on Signal Award Voting, and you can listen to the full episode here: The Amanda Knox Story: Her Fight for Justice on the Global Stage.  Suggested LHLM Episodes: Tasty Tactical Tidbits || Don’t Call It a Rebrand   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm.  Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM  The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other  Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video  Smith.ai launched an AI receptionist service. Might be worth a look, folks.  Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO.    Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi and Conrad offer their commentary on some great advice pertaining to LinkedIn engagement, newsletters, client experience, local influencers, and so much more.    The News: Gyi was at 8am Kaleidoscope, the inaugural customer conference following their rebrand. And, catch the guys here, there, and everywhere at a bunch of upcoming conferences—especially this really cool one called the Lunch Hour Legal Marketing Summit. We hear it's gonna be a good time.  Two great legal leaders, Brett Trembly and Ryan McKeen, have partnered to launch Virtual Case Managers! Googly googs dodged a bullet: Google avoids breakup, but has to give up exclusive search deals in antitrust trial. Hmm… Did Google’s share of general search really fall from 73% in Feb to 66.9% in August? – ChatGPT, AI tools gain traction as Google Search slips: Survey Reddit is on the rise, folks. What’s your strategy?    Mentioned: Gee, thanks, Jonathan Hawkins!     Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok