Local SEO Tactics and Digital Marketing Strategies – Détails, épisodes et analyse

Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values. 

What You'll Learn

• Discover why reviews are crucial for geography-based businesses like Giant Enterprise.
• How implementing incentives like contests can motivate employees to actively seek customer reviews.
• Understand why integrating reviews into company culture is essential for sustained success.

Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. 

• Be intentional with your SEO and incorporate it into your planning process.
• Start with a clear understanding of the keywords and phrases you want to rank for.
• Create a content calendar to continually create, optimize, and update content on your website.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding.

• Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively
• What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience
• How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/branding-beyond-the-logo-create-a-brand-that-converts/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

If you find our show provides value for you or your business, leave us a review! 

Thanks for checking us out, and enjoy the show.

• How to utilize keywords properly.
• What to look for on your website for ways to better integrate SEO rich text.
• What tricks to use to include more information on your page to improve its SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You'll Learn

• The basics of what being a service area business means.
• Why some businesses may want to set up as a service area business.
• How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You'll Learn

• How to utilize a blog section on your website for SEO.
• Ways to use your blog for SEO that you may not have considered.
• Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

• What factors to account for when identifying keywords to work towards.
• When to "go where the fight isn't" and target niche keywords related to your industry.
• Why keyword research is so vitally important to the process of SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

• The importance of page speed as a direct ranking factor for your website.
• Why mobile view matters when accounting for page speed.
• What to pay attention to with WebPageTest for SEO purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show!

What You'll Learn

• Where your domain name fits into your overall SEO scheme.
• When to buy domain names, and when to avoid the expense.
• If it's worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

What you'll learn

• Why Google Search Console is great for providing actionable insights.
• How to make sense of the data that Google Search Console gives you.
• What steps to take to increase clicks on your page!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/