In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.

We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most people give up too soon, and how content works as a long-term magnet for leads, speaking gigs, and brand deals. He also explains why your personal brand matters more than your company’s, how to get seen locally, and what most home service pros are still missing out on.

If you're a local business owner and you’re serious about growth, this episode shows you exactly how to turn your expertise into attention—and that attention into opportunity.

Tony Mormino, VP of Tactical Media at Air Control Concepts:

LinkedIn: https://www.linkedin.com/in/tony-mormino/

Instagram:  https://www.instagram.com/tony_mormino/

TikTok: https://www.tiktok.com/@tonymormino

HVAC TV: https://www.youtube.com/@HVAC-TV/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Tony Mormino

03:04 The Importance of Personal Branding

09:03 Choosing the Right Social Media Platforms

14:57 Content Strategy: Documenting Your Journey

21:00 The Power of Viral Content

28:21 The Future of Social Media

34:07 The Importance of Authenticity in Content Creation

39:28 Converting Social Media Engagement into Customers

45:37 Final Thoughts on Branding in the Trades Industry

#tonymormino #personalbrand #hvac #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.

Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.

If you care about ethical local SEO and protecting your business online, this is a must-listen.

Jason Brown, Founder of ReviewFraud:

LinkedIn: https://www.linkedin.com/in/jason-brown-keyserholiday/

X: https://x.com/keyserholiday

Bluesky: https://bsky.app/profile/keyserholiday.bsky.social

ReviewFraud: https://reviewfraud.org/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jason Brown

03:04 The Importance of Reviews in Local SEO

06:01 Combatting Fake Reviews and Spam

12:08 The Impact of Reviews on Business Reputation

14:58 Understanding Google Business Profile Suspensions

17:51 Navigating the Reinstatement Process

25:45 Documenting Your Business for Google

28:36 Optimizing Your Business Name for SEO

34:59 The Role of Citations in Local SEO

41:33 Increasing Conversion Rates on Google Business Profile

44:54 The Impact of Reviews on SEO

46:49 Advice for Local SEOs and Business Owners

#jasonbrown #googlebusinessprofile #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.

Key Takeaways:

Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.

Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.

Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.

Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.

Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.

Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.

Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.

Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.

Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.

Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.

Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.

Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.

Ben Heath, Founder of Heath Media:

YouTube: https://www.youtube.com/c/BenHeath

LinkedIn: https://www.linkedin.com/in/ben-heath-marketing/

Facebook: https://www.facebook.com/bheathmarketing

Heath Media: https://heathmedia.co.uk/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Ben Heath

03:07 Understanding Facebook Ads: The Basics

09:00 Optimizing for Leads: The Local Business Perspective

15:07 Instagram vs. Facebook: Advertising Strategies

20:52 Website vs. Instant Forms: Lead Quality Discussion

25:05 Crafting Irresistible Offers for Facebook Ads

31:24 Lead Magnets vs. Direct Offers

34:44 Rapid Fire FAQs on Facebook Ads

#facebookads #metaads #benheath #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #marketing #podcast #business

Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).

In this candid conversation, we dive deep into:

- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam

- Local SEO Tactics: How bending the rules in Google Business Profile can help you dominate your service area (but also the risks involved)

- AI Content: Can you just mass-produce it? What happens when Google catches up?

- Link Building: Craig’s take on buying links, avoiding “spammy” sources, and how to reverse-engineer your competition’s backlink profile

- Social Media: Why not every business needs it—and how to decide which platforms actually matter for your niche

Craig also shares his thoughts on Google’s constant updates, the importance of diversifying traffic sources, and a peek behind the scenes of his private mastermind community.

Craig Campbell, Founder of Craig Campbell SEO:

YouTube: https://www.youtube.com/@UCPeOzstGV1FB0cGSBg2piDg 

LinkedIn: https://www.linkedin.com/in/craigcampbell0302/?originalSubdomain=uk

Twitter: https://x.com/craigcampbell03?lang=en

Craig Campbell SEO: https://www.craigcampbellseo.com/

Links For You: https://www.linksforyou.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Craig Campbell

01:10 Understanding White Hat vs Black Hat SEO

07:50 The Grey Areas of SEO

12:20 Navigating Competitive Landscapes

17:10 Google's Evolving Algorithms

25:26 The Future of SEO and AI Content

31:20 The Role of AI in Content Creation and SEO

38:47 Link Building: White Hat vs Black Hat

49:41 Rapid Fire SEO Questions and Insights

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #craigcampbell #craigcampbellseo

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.

Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, and TechCrunch. Recently, he launched a powerful new tool called SERP Summary, which reveals fascinating trends in local search—especially for home services. In this interview, we get an inside look at how SERP Summary works, what surprising data it’s uncovered, and how local businesses can use it to stay ahead of competitors.

We also chat about:

- Why sites like Reddit and Quora are dominating search results right now

- The latest trends in local SEO for pest control, roofing, and other home services

- Actionable tips to improve your Google Business Profile rankings

- Andrew’s creative tactics for boosting local visibility (and the surprising effect of hosting local events and job postings!)

This is Andrew’s second time on the show—so if you missed our first conversation, be sure to check that out after this one. Enjoy the episode, and don’t forget to subscribe for more local marketing strategies!

Andrew Shotland, Founder of Local SEO Guide:

LinkedIn: https://www.linkedin.com/in/localseoguide/

Twitter: https://x.com/localseoguide

Local SEO Guide: https://www.localseoguide.com/

SERP Summary: https://serpsummary.localseoguide.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 

Podcast Chapters:

00:00 Introduction to Andrew Schottland

05:02 Utilizing SERP Summary for Home Services

10:39 The Rise of Reddit and Quora in Search Results

17:20 Analyzing Winners and Losers in Home Services SEO

25:12 Analyzing Traffic Trends and Google Updates

29:06 Leveraging Reddit and Quora for Local Marketing

36:05 Rapid Fire FAQ on Local SEO Misconceptions

40:17 Insights on Google Algorithm and SEO Tools

45:40 Local Marketing Secrets and Effective Strategies

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #andrewshotland #localseoguide

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. 

In this episode, we break down the power of podcasting for local businesses—how to turn one conversation into a goldmine of content, network with top experts, and stay authentic in a world saturated with AI. If you want to elevate your local marketing, build genuine authority, and unlock endless content ideas, don’t miss this candid chat from one of the most iconic places on Earth!

In This Episode, You’ll Learn:

- Why Podcasting Is a Must for local service providers looking to stand out

- How to Repurpose a Single Interview into dozens of social posts, blogs, and emails

- The power of Authentic Storytelling in building trust and credibility

- Dennis Yu’s Dollar-a-Day Strategy for boosting your best content to thousands more people

- How to Leverage AI without losing the personal touch that makes local businesses special

Dennis Yu, Founder of BlitzMetrics:

Facebook: https://www.facebook.com/dennisyu/

LinkedIn: https://www.linkedin.com/in/dennisyu

Twitter: https://x.com/dennisyu

BlitzMetrics: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of HighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with customers.

Robin dives into how he teamed up with his co-founders, their early struggles duct-taping multiple tools together, and the “lightbulb moment” that sparked HighLevel’s creation. Learn why they decided to emphasize a product-led growth strategy from day one, and how this approach—combined with a game-changing affiliate program—catapulted HighLevel into a global phenomenon.

Robin also explores the practical applications of AI in business, including real-world examples of AI-powered phone support that drive better customer experiences—without sacrificing the personal touch small businesses are known for. Plus, he opens up about the challenges of scaling a remote team to more than 1,600 employees worldwide while maintaining a “bias to action” culture, where problems get solved quickly rather than buried under bureaucracy.

Whether you’re an agency owner looking to elevate your service offerings, an entrepreneur seeking to solve real client problems, or simply curious how three founders went from concept to a billion-dollar valuation, this episode is packed with actionable insights on building a thriving SaaS, finding (and compensating) the right talent, and staying laser-focused on customer needs.

Robin Alex, Co-Founder Of HighLevel:

LinkedIn: https://www.linkedin.com/in/robinalex/

Instagram: https://www.instagram.com/therobinalex/

Facebook: https://www.facebook.com/alexrobint/

HighLevel: https://www.gohighlevel.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 

Podcast Chapters:

00:00 Introduction to Robin Alex

05:35 The Birth of High Level

12:27 Finding Co-Founders and Building a Team

23:22 Leveraging AI in Business Operations

29:01 Core Principles for Scaling a Business

34:30 Challenges in Business Growth

38:08 Starting a Successful Business

40:56 Lessons Learned in Entrepreneurship

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this conversation, Danny Leibrandt interviews Josh Nelson, founder of Seven Figure Agency and Plumbing and HVAC SEO. They discuss Josh's journey from starting a web design company to building a successful digital marketing agency focused on plumbing and HVAC. Josh shares insights on scaling his agency to seven figures in just two years, the importance of client retention, and the evolution of his mentorship program for agency owners. They also explore the future of digital marketing, the role of AI, and the significance of video content in marketing strategies.

Josh Nelson, Founder Of Seven Figure Agency:

Instagram: https://www.instagram.com/joshnelsoncoach/

LinkedIn: https://www.linkedin.com/in/joshnelsonimc/

Facebook: https://www.facebook.com/joshnelsonimc

YouTube: https://www.youtube.com/@sevenfigureagency

Seven Figure Agency: https://sevenfigureagency.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Josh Nelson

08:25 Expanding Services and Client Base

17:03 The Creation of Seven Figure Agency

24:53 Recommended Books for Agency Owners

30:40 Effective Client Communication

34:57 Lead Generation and Conversion Tactics

43:09 Digital Marketing Trends for Home Services

46:52 The Future of Marketing and AI Tools

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from his research, highlighting the significance of reviews and the challenges small businesses face in claiming their Google profiles. The episode concludes with a discussion on the importance of prioritizing tasks and managing time effectively in the fast-paced world of digital marketing.

Key Takeaways:

- User testing reveals that consumer behavior varies significantly by industry.

- AI is becoming increasingly important for local businesses.

- Many small businesses have not claimed their Google Business Profiles.

- Reviews are critical, but many consumers do not read them in detail.

- Local marketing is evolving with new technologies and consumer behaviors.

- The importance of responding quickly to leads in home services.

- Emerging trends include simplified website creation and marketing automation.

- Brand recognition plays a significant role in consumer decision-making.

- Small businesses are increasingly adopting AI tools for efficiency.

Greg Sterling, Co-Founder of Near Media:

Twitter: https://x.com/gsterling

LinkedIn: https://www.linkedin.com/in/gregsterling/

Near Media: https://www.nearmedia.co/

Near Memo Podcast: https://www.youtube.com/@UCQb7CMIgNQz38U6RVcE8rug 

Dialog: https://www.localdialog.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Greg Sterling

11:34 Current Trends in Local Marketing Research

21:08 The Role of AI in Local Business Communication

25:57 Emerging Trends in Local Business Marketing

30:31 The Future of Local Marketing with AI

34:55 Optimizing for AI and Local SEO

38:42 Industry Variations in Consumer Behavior

45:14 Comparing US and European Search Dynamics

48:43 Near Media's Research Process

52:50 Surprising Insights from User Behavior Studies

55:28 The Emergence of Local Dialogue

01:00:52 The Importance of Google Business Profiles

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Sean Akyildiz, also known as Zoro The Wiz, a personal branding and AI expert. The two reminisce about their shared history, including starting a software company, Pegasus UGC, in 2023. They discuss Sean’s entrepreneurial journey from launching NFT projects to pivoting into AI development and personal branding, where Sean scaled his Instagram following to 100,000+.

Sean shares insights on:

AI in Business: He highlights the rapid evolution of AI, especially in automating administrative tasks, sales, and content creation, while expressing concerns about AI's dystopian potential. Sean emphasizes using AI as a tool to amplify business operations and creativity.

Building a Personal Brand: Sean details his journey of consistently improving content quality, learning from failures, and automating processes to sustain growth. He underscores the importance of creating content tailored to potential clients and leveraging platforms like Instagram, YouTube, and LinkedIn.

AI Tools and Techniques: Sean breaks down tools like Heygen, Eleven Labs, AirTable, and Make.com for content automation, fine-tuning AI models, and enhancing productivity. He explains fine-tuning as a way to make AI outputs hyper-specific to business needs.

Future of AI: Sean shares his excitement about AI video advancements while warning about the societal impact of AI-driven automation. He advises staying ahead by learning AI, implementing it in daily life, and keeping up with advancements.

Sean Akyildiz, Founder of Covenant Labs:

Instagram: https://www.instagram.com/zorothewiz/

Twitter: https://x.com/zorothewiz

YouTube: https://www.youtube.com/@zorothewiz/

LinkedIn: https://www.linkedin.com/in/seanakyildiz/

Skool: https://www.skool.com/systemizedcreator/about

Covenant Labs: https://www.covenantlabs.net/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

0:00 - Introduction and Guest Overview

9:00 - Pivoting from NFTs to AI Development

14:00 - AI-Powered Marketing and UGC Automation

19:30 - How AI Agents are Transforming Business Tasks

26:05 - The Importance of Mastering AI Tools

33:40 - Fine-Tuning AI for Custom Business Applications

41:20 - Essential Tools for AI-Powered Productivity

50:00 - Challenges of Building a Personal Brand

57:45 - How to Start Posting Content Effectively

1:04:30 - The Scary and Exciting Future of AI

1:10:15 - Tips for Staying Ahead with AI Advancements

1:15:00 - Closing Thoughts and Where to Find Sean

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#ai #artificialintelligence #aiinmarketing #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the evolution of his role within the company and the importance of vulnerability in leadership.

Key Takeaways:

- Chris Yano's journey reflects a high-risk, high-reward mentality.

- The importance of hard work and persistence in achieving success.

- Charging what you're worth is crucial for sustainability.

- Building a business requires understanding data and analytics.

- The significance of partnerships in scaling a business.

- Navigating private equity can provide opportunities for growth.

- Leadership evolves as a company scales, requiring new strategies.

- Being a true partner to clients enhances long-term relationships.

- Vulnerability in leadership fosters growth and learning.

- The journey of entrepreneurship is filled with ups and downs, but it's rewarding.

Chris Yano, Founder of RYNO Strategic Solutions:

LinkedIn: https://www.linkedin.com/in/chrisyano/

Instagram: https://www.instagram.com/thechrisyano/

Facebook: https://www.facebook.com/cyano1

RYNO Strategic Solutions: https://rynoss.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Chris Yano

07:26 The Birth of RYNO Strategic Solutions

17:11 The Merger: Scaling Up with Private Equity

24:39 The Evolution of Business Partnerships

29:22 Shifting Roles: From CEO to CMO to CSO

34:09 Managing Client Relationships and Expectations

38:49 His Partnership with Gary Vaynerchuk

45:21 Lessons in Vulnerability and Growth

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. The conversation highlights the significance of adaptability, continuous learning, and building strong client relationships in the marketing field. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising, the importance of budgeting for leads, and the critical role of SEO in marketing. He emphasizes the need for ethical marketing practices and the significance of branding in achieving long-term business success. Bannister also introduces a new marketing strategy for 2025 that focuses on omnipresence and hyper-targeting to enhance brand recognition and customer engagement. In this conversation, Jonathan Bannister and Danny Leibrandt discuss the critical aspects of branding, marketing strategies, and the importance of customer experience in the home services industry. They emphasize the need for businesses to adapt to new generations, particularly through platforms like TikTok, and the necessity of creating engaging video content. Bannister shares insights on enhancing client onboarding experiences and the significance of building trust and perceived value with customers to ensure long-term relationships and success.

Jonathan Bannister, Founder of Cornerstone Marketing Solutions: 

LinkedIn: https://www.linkedin.com/in/jonathanbannister-/

Facebook: https://www.facebook.com/jonathan.bannister.33/

Instagram: https://www.instagram.com/jonathanismarketing/

Top Serv Digital: https://topservdigital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jonathan Bannister 

12:01 Transition from Law Enforcement to Marketing

23:48 Building Cornerstone Marketing Solutions

35:49 Understanding Client Goals and Metrics

39:04 The Importance of SEO and Ethical Marketing

45:39 Branding: The Key to Long-Term Success

52:00 Omnipresence in Marketing: A New Strategy for 2025

01:06:41 The Importance of Brand Recognition

01:15:30 Enhancing Client Onboarding Experiences

01:23:03 Building Trust Through Customer Experience

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #homeservicemarketing #SEO #digitalmarketing #branding #marketingstrategy #videocontent #homeservices

In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.

We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service businesses, and why clarity is the ultimate competitive edge. Plus, Bryan shares his personal transformation story of losing 100 pounds and what it taught him about changing beliefs, building momentum, and being remarkable in business and life.

If you’re a local business owner or marketer trying to stand out in an AI-saturated world, this is the episode you don’t want to miss.

Bryan Eisenberg, Co-Founder of FutureNow:

LinkedIn: https://www.linkedin.com/in/bryaneisenberg/

Twitter: https://x.com/thegrok

Facebook: https://www.facebook.com/bryan.eisenberg/

Personal Site: https://www.bryaneisenberg.com/

Newest Book: https://a.co/d/6ESUddE

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Bryan Eisenberg

04:58 Understanding Conversion Rate Optimization

08:13 Core Principles of Marketing

14:10 Be Like Amazon: The Four Pillars

20:57 Overcoming Overwhelm in Business

24:07 Transforming Personal Health and Business Beliefs

27:10 The Conversion Trinity

33:41 The Importance of Conversion Rate Optimization

40:36 The Role of Reputation in Search Algorithmsy

50:59 The Concept of Persuasion Architecture

56:33 Insights from Working with Big Companies

01:00:35 The Discrepancy in Customer Engagement

01:04:51 Final Thoughts on Clarity and Attention

#bryaneisenberg #conversionrateoptimization #futurenow #cro #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies.

Key Takeaways:

- Blake Denman has been in local SEO for 18 years and runs Rickety Roo.

- The journey into local SEO can be unexpected and shaped by personal experiences.

- Maintaining SEO rankings requires ongoing effort and strategy.

- Search Experience Optimization (SXO) is becoming increasingly important.

- Conversion rate optimization is crucial for maximizing traffic effectiveness.

- User experience should be a primary focus in SEO strategies.

- Local SEO practices have evolved significantly over the years.

- Citations are now considered table stakes in local SEO.

- Community engagement and sponsorships can enhance local SEO efforts.

- Testing and experimentation are essential for effective SEO strategies.

Blake Denman, Founder of RicketyRoo:

Twitter: https://x.com/blakedenman

LinkedIn: https://www.linkedin.com/in/blakedenman/

Website: https://www.blakedenman.com/

RicketyRoo: https://ricketyroo.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Blake Denman

08:54 Understanding SEO Maintenance and SXO

15:04 The Importance of Community Engagement

20:47 Website Authority and Google Business Profile

24:03 Link Building Strategies for Local Businesses

37:16 The Importance of Unique Content

43:06 Optimizing Google Business Profile 

51:23 Staying Informed in Local SEO

59:11 SEO Testing Strategies and Lessons Learned

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

#LocalSEO #linkbuilding #GoogleBusinessProfile #digitalmarketing #SEO #SEOtools #localmarketing

In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown discusses the importance of investing in coaching for accountability, the strategies behind building a strong social media presence, and the impact of charitable work on business growth. He emphasizes the significance of sales over marketing, the role of personal branding, and the necessity of content creation in driving revenue. Tim shares his future goals and the lessons learned throughout his entrepreneurial journey, advocating for a culture of excellence in the trades and home services industry.

Key Takeaways:

- He emphasizes the importance of focusing on a niche to improve service quality.

- Risk-taking is a crucial part of entrepreneurship and business growth.

- Investing in coaching can provide valuable accountability.

- Paying for quality advice is often more beneficial than seeking free help.

- A strong social media presence can significantly impact business growth.

- Sales should take precedence over marketing for business success.

- Personal branding is crucial for connecting with potential clients.

- Content creation is essential for driving revenue and engagement.

- Being active in the community can yield high returns on investment.

- Setting clear goals and maintaining focus is key to achieving success.

Tim Brown, Founder of Hook Agency:

Facebook: https://www.facebook.com/invigorated/

LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/

Instagram: https://www.instagram.com/timishness/

Hook Agency: https://hookagency.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Tim Brown

09:05 The Role of Risk in Entrepreneurship

20:08 Balancing Customization and Systemization 

30:01 The Value of Coaching and Accountability

35:59 Building a Strong Social Media Presence

43:07 Sales vs. Marketing: The Key to Success

50:00 Leveraging Personal Branding for Growth

56:11 Content Creation as a Revenue Driver

01:00:01 Future Goals and Lessons Learned

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#localmarketing #entrepreneurship #agency #socialmedia #sales #marketing #personalbranding

In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business.

Key Takeaways:

- Gyi Tsakalakis transitioned from a trial lawyer to a marketing expert.

- The early days of AttorneySync were filled with challenges.

- Industry expertise is crucial for success in marketing.

- Local partnerships and community engagement are key to local marketing.

- Reviews significantly impact business success and visibility.

- Understanding client needs is essential for effective marketing strategies.

- Setting clear goals and expectations is vital for agency-client relationships.

- AI is changing the landscape of marketing and search.

- The onboarding process is critical for establishing client relationships.

- Continuous communication and data sharing enhance client satisfaction.

Gyi Tsakalakis, Founder of AttorneySync:

LinkedIn: https://www.linkedin.com/in/gyitsakalakis/

Instagram: https://www.instagram.com/gyitsakalakis/

Facebook: https://www.facebook.com/gyitsakalakis/

Lunch Hour Legal Marketing: https://youtube.com/@LHLM 

AttorneySync: https://www.attorneysync.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets  

Podcast Chapters:

00:00 Introduction to Gyi Tsakalakis

08:45 Local Marketing Strategies and Partnerships

14:32 Improving Conversion Rates for Law Firms

19:14 The Importance of Data Sharing

25:14 Communication Strategies for Agencies

30:18 Identifying Business Bottlenecks

36:53 The Future of Search and AI

43:06 The Role of Video and Social Media

50:33 Importance of Proximity in Local SEO

57:17 Agency Growth and Future Plans

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

#localmarketing #digitalmarketing #attorneymarketing #SEO #GoogleBusinessProfile #reviews #legalmarketing #localseo

In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.

Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies with groundbreaking strategies. Discover how Phil helped a business grow from $3M to $8M in revenue and increased another company’s leads by over 1000%, all through innovative marketing techniques and smart systems.

🔑 Key Takeaways:

- Local SEO: Why reviews, service area pages, and calculators are essential for dominating your local market.

- Email Marketing Secrets: Phil’s proven 7-step email framework that generated over $260,000 from a single campaign.

- AI in Marketing: How AI-driven tools are transforming customer service, lead nurturing, and scheduling for 2025.

- Retargeting Done Right: Leveraging email and SMS to boost revenue and close more deals.

- Consultative Growth: Why tailoring strategies to specific CRMs and industries makes all the difference.

📌 Whether you’re an HVAC company, pest control service, or any local business, this episode is packed with actionable insights to transform your marketing and scale your business.

Phil Risher, Founder of Phlash Consulting:

Instagram: https://www.instagram.com/philrisher/

LinkedIn: https://www.linkedin.com/in/philrisher/

YouTube: https://www.youtube.com/@UCVSuWJ-9UlN2DELnWClctxw 

Phlash Consulting: https://phlashconsulting.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Phil Risher and Phlash Consulting

06:00 Phil's Journey into Local Marketing

12:29 The Importance of Reviews in Local Marketing

18:33 Scaling Flash Consulting: Strategies and Services

27:24 Onboarding Clients: Discovery and Strategy

31:42 Hiring for Growth: Building a Strong Team

40:16 Future Growth: Scaling the Agency

46:22 Effective Retargeting Strategies

53:10 Nurturing Leads: The Follow-Up Process

59:03 The Future of AI in Marketing

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#LocalSEO #HomeServiceMarketing #DigitalMarketing #AIinBusiness #EmailMarketingTips #TheLocalMarketeerPodcast

🎧 Tune in now and discover how to supercharge your local marketing strategy!

In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online.

Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether you’re looking to optimize your content for local SEO, leverage AI tools like ChatGPT, or grow your brand through influencer marketing, this episode is packed with valuable insights.

🔑 Topics covered in this episode:

- How Neil Patel started Neil Patel Digital and scaled globally.

- The evolution of local SEO and why reviews matter.

- How to leverage AI in marketing to stay competitive.

- Neil’s social media strategy for platforms like YouTube and LinkedIn.

- Why influencer marketing is a game-changer for local businesses.

- Tips for growing a successful podcast and using it to expand your business.

📌 If you’re a business owner, marketer, or entrepreneur, this episode is a must-watch for staying ahead in the digital marketing game. Don’t forget to like, comment, and subscribe for more expert interviews and actionable advice!

Neil Patel, Founder of Neil Patel Digital:

YouTube: https://www.youtube.com/@UCl-Zrl0QhF66lu1aGXaTbfw 

Facebook: https://www.facebook.com/neilkpatel

LinkedIn: https://www.linkedin.com/in/neilkpatel/

Twitter: https://x.com/neilpatel 

Neil Patel Digital: https://npdigital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Neil Patel and His Journey

03:07 The Evolution of Neil Patel Digital

06:09 The Impact of AI on Marketing and SEO

09:05 Social Media Strategies for Success

11:49 The Future of Marketing and Job Market Changes

15:00 Paid Advertising Insights and Strategies

17:57 Building a Strong Social Media Presence

21:01 SEO Best Practices and Common Mistakes

23:59 Content Creation and Podcasting Tips

👉 Watch now and learn how to transform your digital marketing strategy!

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#SEO #LocalSEO #NeilPatel #DigitalMarketing #AIinMarketing #SocialMediaGrowth #PodcastGrowth #InfluencerMarketing

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content.

The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder management and longer implementation cycles.

Peter emphasizes the importance of personal branding—his daily LinkedIn posts have attracted clients, podcast invitations, and speaking opportunities. For local business owners unfamiliar with SEO basics, he breaks down key concepts like content strategy, citations, backlinks, and on-page optimization. He stresses that major levers like content quality, good internal linking, and solid technical foundations outshine minor tweaks.

In discussing SEO audits, Peter reveals the depth of his approach, which involves detailed examinations of indexing, sitemaps, robots.txt files, and overall site structure. He outlines tools like Google Search Console, Screaming Frog, and SEMrush, and shares advice on not over-fixating on Core Web Vitals or perfect page speed scores.

Peter also looks at the future of SEO, acknowledging the rise of AI-driven search experiences. While AI may reduce certain click-throughs, diversifying marketing—across platforms like YouTube or social media—and cultivating a recognizable brand can help businesses stand out. He concludes that even as technology advances, trust, authority, and a user-focused approach remain the cornerstones of successful SEO.

Peter Rota, Senior Technical SEO Manager at HUB International:

LinkedIn: https://www.linkedin.com/in/peterrota/

Facebook: https://www.facebook.com/rotapeter

Website: https://www.peterrotaseo.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets  

Podcast Chapters:

00:00 Introduction to SEO and Peter Rota

06:12 Understanding SEO Basics

11:35 The SEO Audit Process

20:51 Optimizing Title Tags for SEO

25:06 Crafting Effective Meta Descriptions

30:53 Effective Client Communication and Agency Dynamics

36:04 The Evolution of SEO and AI Integration

42:48 Leveraging YouTube and Social Media for SEO

46:31 Essential SEO Tools and Best Practices

53:00 Maintaining SEO Health and Core Web Vitals

#SEO #TechnicalSEO #LocalSEO #EnterpriseSEO #DigitalMarketing #SearchEngineOptimization #PersonalBranding #AIMarketing #ContentStrategy #OnlineVisibility

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.

During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in a door-knocking consultant and expanding into new markets, to build a highly scalable and profitable business. Jonas also highlights the importance of mentorship, sharing how advice from industry leaders helped him overcome challenges and implement strategies that propelled Pest Badger’s growth.

A significant focus of the discussion is Pest Badger’s groundbreaking social media strategy. Jonas shares how his team created a YouTube channel with over 120,000 subscribers and viral TikTok content that brought unprecedented attention to his company. He offers insights into how pest control businesses can use platforms like YouTube and TikTok to reach millions of viewers, build authority, and drive leads—even in an industry many consider “unsexy.”

Beyond social media, Jonas dives into operational strategies, such as hiring the right team, using automation tools like Go High Level, and creating streamlined processes for recruiting and managing employees. He also shares how content marketing and SEO optimization play a pivotal role in dominating local markets and building a brand that stands out.

Whether you’re looking to grow your pest control business, scale your operations, or learn the secrets of social media success, this episode is filled with actionable insights and proven strategies. Jonas Olson’s journey is a masterclass in entrepreneurship, innovation, and marketing excellence.

Jonas Olson, Founder of Pest Badger:

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

Facebook: https://www.facebook.com/jonas.olson.18

Instagram: https://www.instagram.com/jonasaolson/

Podcast: https://www.youtube.com/@pestcontrolmillionaire

Pest Badger: https://pestbadger.com/

Pest Control Millionaire: https://pestcontrolmillionaire.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jonas Olson

07:58 The Growth of Pest Badger

17:14 Learning from Mistakes and Regrets

24:44 Social Media Strategy and Content Creation

37:30 Transitioning to Long-Form Content

43:19 Future Plans for Pest Badger

46:10 The Power of Podcasting

53:11 Innovations in Pest Control Technology

58:14 Social Media Advertising Strategies

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #socialmedia #lawncare 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility.

Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest control experts, roofers, and plumbers, can leverage their real-world expertise to secure editorially-earned links, grow their reputation, and stand out in competitive markets.

Key highlights include:

Chris’s personal story and the evolution of Linkify over the last four years.

Why local service businesses are the perfect fit for digital PR and how to position your expertise for maximum impact.

The decline of HARO (Help a Reporter Out), what caused it, and alternatives like SOS (Source of Sources) to connect with journalists.

How to build a curated list of journalists and publications to pitch your stories.

The importance of earned media versus paid links and why quality links always beat quantity.

The future of PR and the increasing role of social media, video content, and storytelling in driving visibility.

Chris and Danny also dive into practical strategies for integrating PR into your marketing efforts, such as creating compelling stories, understanding the news cycle, and using PR to protect against algorithm updates. They discuss how to blend PR with on-page SEO to build a robust and balanced online presence that ranks well and converts.

Whether you're a pest control business owner, a digital marketing professional, or just someone interested in learning more about the synergy between PR and SEO, this episode is packed with expert tips, real-world examples, and actionable advice.

📌 Timestamps:

00:00 Introduction to Chris Pantelli

06:05 The Evolution of Linkify and Its Services

12:24 The Importance of Local Service Businesses in PR

16:42 Understanding HARO and Its Transition

26:39 Building a Personal Brand for Local Businesses

37:58 The Importance of Brand Awareness

41:01 Getting Started with PR for Local Businesses

44:11 Building Relationships with Local Journalists

49:02 Understanding Quality Metrics in PR

57:12 The Future of PR and Social Media 

📌 Key Takeaways:

- Local service businesses can capitalize on their expertise to secure media coverage.

- PR links are invaluable for boosting authority, trust, and search rankings.

- Content creation, personal branding, and social media are essential for staying competitive.

- Earned media is far more impactful than paid links and drives real results.

Chris Pantelli, Co-Founder of Linkify:

LinkedIn: https://www.linkedin.com/in/chris-panteli/

Twitter: https://twitter.com/Linkifi_

Website: https://linkifi.io/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

#LinkBuilding #DigitalPR #LocalSEO #PestControlMarketing #SEOExperts #EarnedMedia #BrandAwareness

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver.

Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. CTR Driver, another tool Ronald developed, focuses on click-through rate manipulation to enhance Google Business Profile rankings without drawing attention from Google’s filters, prioritizing quality engagement over sheer volume.

Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. For local businesses, Ronald emphasizes the importance of structured topical maps and content clusters that boost local relevance. 

Ronald Osborne, Founder of Osborne Digital Marketing:

LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/

YouTube: https://www.youtube.com/@osbornedigitalmarketing

Osborne Digital Marketing: https://osbornedm.com/

Rank Lightning: https://ranklightning.com/

CTR Driver: https://ctrdriver.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Ronald Osborne 

10:38 Consulting: Helping Others Navigate Business

22:40 Introducing Rank Lightning: A New SEO Tool

33:06 The Gray Area of SEO Practices

40:09 Effective Content Strategies for Local Businesses

50:05 The Importance of Quality Backlinks

56:59 The Future of SEO and Digital Marketing

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies.

Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. This leads to higher rankings by improving key metrics like page speed, which are vital for competitive search terms.

Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant.

They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries.

Brian Dordevic, Founder of Alpha Efficiency:

Twitter: https://twitter.com/briandecoded

LinkedIn: https://www.linkedin.com/in/briandecoded/

YouTube: https://www.youtube.com/@briandecoded/

Newsletter: https://briandecoded.com/

Alpha Efficiency: https://alphaefficiency.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets  

Podcast Chapters:

00:00 Introduction to Brian Dordevic

08:56 The Importance of Custom Coding in SEO

15:07 The Role of Links and Content in SEO

24:13 SEO Tools and Strategies for Success

47:23 Maintaining SEO Rankings

56:56 Technical SEO Essentials

01:00:20 The Impact of Backlinks

01:10:09 Optimizing Google Business Profile

01:17:25 Agency Operations and Team Management

01:28:50 Niche Focus on Attorneys 

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.

Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insights from Google I/O, explains the impact of AI overviews on organic traffic, and breaks down what SEOs and business owners actually need to be focusing on in this new landscape — from branding and AI agents to why keyword targeting just isn’t enough anymore.

They also explore the growing overlap between search and social, the evolving role of EEAT, the rise of LLMs like ChatGPT and Gemini, and even the future of AR glasses and multimodal search.

If you want to understand where SEO is headed (and how to stay ahead), this is a must-listen with the man who’s been documenting it all from the front lines.

Barry Schwartz, Founder of Search Engine Roundtable:

LinkedIn: https://www.linkedin.com/in/rustybrick/

X (Twitter): https://x.com/rustybrick

YouTube: https://www.youtube.com/rustybrick

Facebook: https://www.facebook.com/barryschwartz/

Search Engine Roundtable: https://www.seroundtable.com/

RustyBrick: https://www.rustybrick.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Barry Schwartz

06:11 Google I.O. Update: AI's Impact on Search

11:54 Advertising in the Age of AI Search

14:43 Ads in AI Mode: The Future of Advertising

17:44 The Landscape of LLMs: ChatGPT vs. Gemini

20:49 SEO Strategies in an Evolving Market

23:39 The Rise of Visual Search and Smart Glasses

26:56 The Future of Search: Beyond Glasses

29:43 Keyword Optimization: A Shift in Focus

32:50 Understanding EEAT: The New SEO Standard

41:48 The Future of AI in Content Creation

46:00 The Intersection of Search and Social Media

51:03 Advice for SEOs and Business Owners

#barryschwartz #rustybrick #searchengineroundtable #searchenginejournal #seo #google #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals.

Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably.

The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities.

Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals.

Mark Hummel, CEO of Pest Empire Builder:

LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/

Facebook: https://www.facebook.com/mark.hummel.501

Instagram: https://www.instagram.com/markohumm_/

Website: https://www.pestempirebuilder.com/

Email: mark@pestempirebuilder.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Mark Hummel 

13:22 Essential Systems for Scaling

26:56 Traits of Effective Leaders

31:44 Understanding Business Needs

39:38 The Power of Mentorship and Models

46:23 The Value of Continuous Learning

50:51 Lessons Learned in High Performance

54:19 The Value of Education vs. Experience

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career.

The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month.

Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability.

The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences.

In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape.

Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy:

YouTube: https://www.youtube.com/@nathangotch

LinkedIn: https://www.linkedin.com/in/nathangotch/

Twitter: https://twitter.com/nathangotch

Gotch SEO Academy: https://www.gotchseo.com/

Rankability: https://www.rankability.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to SEO and Nathan Gotch

13:59 The Evolution of Gotch SEO Academy

24:37 Understanding Gotch SEO Academy

31:48 The Art of Quality Content Creation

46:51 Quick Wins for Local SEO

49:47 Understanding Backlinks and Competition in SEO

56:03 Building from Zero: Strategies for New Businesses

01:02:27 The Future of SEO and the Role of AI

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products.

Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control. Amy highlights the importance of having a legitimate business location and the potential risks of using a home address without proper signage. She advises on the best practices for setting up a business address to avoid suspensions, emphasizing that a visible and verifiable address can enhance a business's visibility in search results.

Amy also dives into the appeal process if a business's GBP gets suspended. She stresses the importance of gathering authoritative documentation, such as business licenses and tax records, before submitting an appeal. She provides a detailed step-by-step guide on how to appeal a suspension, the importance of proper paperwork, and the need for agencies or Google Product Experts to assist with complex cases.

The conversation shifts to broader SEO strategies, such as the value of creating service area pages to extend a business's reach beyond its physical location. Amy and Danny both advocate for white-hat SEO practices, stressing the importance of authenticity in reviews and avoiding manipulative tactics. Amy highlights the risks associated with fake reviews and shares how Google is improving its filters to detect suspicious activities.

Throughout the episode, Amy emphasizes the importance of treating Google Business Profiles as valuable business assets and being proactive in maintaining them. Her advice is practical and detailed, offering listeners valuable insights into navigating the complexities of Google Business Profile management, especially for small businesses that heavily rely on local search visibility.

Amy Toman, 

LinkedIn: https://www.linkedin.com/in/amy-toman-25945047/

Email: local@amytheseo.com

GBP Forum: https://support.google.com/business/community/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Background and Introduction

11:37 Google Business Profile Diamond Status

18:23 Navigating Address Changes 

24:57 The Importance of Location for Small Businesses

30:50 The Role of Google Business Profile in Lead Generation

35:01 Navigating Google Business Profile Appeals

44:51 Preparing for Google Business Profile Challenges

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

This podcast features Danny Leibrandt, founder of Pest Control SEO, interviewing Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bucks podcast and manages a coaching program and community called Bug Bucks Plus. Danny admires Alan's extensive experience and accomplishments in the pest control space.

The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, eventually founding Proof Pest Control in 2014. Both Danny and Alan agree that many entrepreneurs "fall into" the industry rather than choosing it. They discuss the significance of having a unique company name and brand, with Allan highlighting that Proof was inspired by a high school friend's company and has since grown into an established brand.

Allan shares insights into the challenges of building a business, especially the early stages, detailing the sacrifices, stress, and long hours required. He emphasizes that while Proof achieved impressive revenue growth, it was far from easy. Allan outlines the phases of business growth, from doing everything yourself to eventually delegating tasks to others.

Danny asks Allan for advice on how pest control business owners can scale their companies, to which Allan suggests focusing on marketing, addressing bottlenecks, and diversifying marketing efforts. The discussion emphasizes that hiring is essential for scaling, and Allan advises entrepreneurs to get out of the truck (i.e., stop doing everything themselves) and start delegating to others. They also discuss how to develop referral programs and build long-term customer relationships.

The interview ends with Allan sharing lessons from his experience managing multiple companies, emphasizing that risk is less scary than regret. He highlights the importance of making sacrifices, being vulnerable, hiring the right people, and building a strong community in the pest control industry.

Allan Draper, Founder of Proof Pest Control and Lizard SEM:

Website: https://allandraper.com/

Instagram: https://www.instagram.com/allanrdraper/

LinkedIn: https://www.linkedin.com/in/allanrdraper

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Allan Draper 

09:32 The Early Days of Proof Pest Control

18:48 Transitioning from Day-to-Day Operations

29:40 The Importance of Marketing Diversification

35:07 Building a Referral Program

38:27 Exploring Other Ventures and Startups

49:22 Learning from Experience and Community

57:29 Risk vs. Regret: A Key Lesson

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt interviews Lenny Gray, a seasoned expert in the pest control and door-to-door sales industry. Lenny discusses his journey from starting as a door-to-door sales rep for Orkin Pest Control to founding Rove Pest Control, one of the largest pest control companies in Utah. He explains how door-to-door sales played a significant role in his success and shares insights from his two books, Door to Door Millionaire and More Door to Door Millionaire.

Lenny emphasizes the importance of a systematic sales process, which he calls the "sales flow," that can be applied to both door-to-door and inbound sales. His method focuses on ethical selling and building long-term relationships with customers, which has helped him retain clients for years. He also stresses the value of technology in door-to-door sales and managing a business efficiently, mentioning tools like SalesRabbit and FieldRoutes to streamline operations.

Danny and Lenny also touch on the challenges and opportunities of door-to-door sales, particularly during events like COVID-19, where Lenny saw record sales as people were more frequently at home. They also discuss how pest control companies can hit the million-dollar mark by hiring the right people, leveraging their strengths, and focusing on growth strategies.

Lenny concludes by talking about his mission to give back to the pest control industry through coaching and the Pest Empire Builder mastermind group, where he helps companies scale their businesses ethically. He hints at two upcoming books focused specifically on door-to-door sales techniques for the pest control industry, scheduled for release in early 2025.

Lenny Gray, Founder of D2D Millionaire:

LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/

Website: https://lennygray.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Lenny Gray 

05:13 Developing Sales Training for Orkin

12:01 The Role of Testing in Sales

20:17 Resources for Door-to-Door 

25:12 Business Growth Strategies

31:22 Hiring and Training Sales Reps

36:39 Finding the Right Business Partner

50:53 Traits of Successful Pest Control Owners

55:00 Leveraging Technology in Sales

58:07 The Future of Door-to-Door Sales

01:00:37 Upcoming Books and Resources

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Wyatt Chambers, a seasoned entrepreneur and marketing expert specializing in pest control. Wyatt's career journey started with UPS, where he served as an e-commerce consultant working with Fortune 500 companies. His exposure to young entrepreneurs succeeding through digital marketing, particularly in Google Ads, piqued his interest in online marketing, which led him to launch CS Design Studios, a marketing agency that later focused on pest control.

Wyatt co-founded multiple pest control companies, including Swarm Pest Control Marketing, and emphasized the importance of niching down in industries like pest control. He also co-founded Flock Off, a pest control technology product. Wyatt shared insights from his entrepreneurial journey, such as the need for resilience, learning from failure, and the significance of reputation in business growth. He discussed the value of reputation management for pest control companies, focusing on customer service, maintaining positive reviews, and prioritizing client satisfaction.

Wyatt highlighted the impact of joining peer groups, like Vistage and Seven Figure Agency, where he gained valuable business insights through collaboration with other CEOs. These groups helped him refine his mindset and grow his business. He also touched on offline marketing strategies like branded vehicle wraps, community engagement, and the importance of giving value to customers.

Wyatt’s faith plays a significant role in his life and business approach. He shared his experiences as a Christian and how it influences his decisions, mentioning the importance of understanding others, staying curious, and promoting positivity. Danny and Wyatt also discussed their views on modern society, faith, and the importance of spiritual awareness in a world that often feels disconnected from God.

The conversation ended with advice for pest control companies to adopt a growth mindset, focus on reputation, and leverage platforms like Local Service Ads and Google Business Profiles for customer acquisition.

Wyatt Chambers, Founder of Swarm Pest Control Marketing:

LinkedIn: https://www.linkedin.com/in/wyattchambers/

Facebook: https://www.facebook.com/wyatt.chambers

Swarm Pest Control Marketing: https://www.swarmpestcontrolmarketing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background 

09:23 Wyatt's Journey in Digital Marketing

17:16 The Seven Figure Agency Group

25:44 Building Connections and Providing Value

30:53 Faith and Business

50:05 The Importance of Growth Mindset 

55:34 Effective Customer Acquisition Channels

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue.

Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing. He credits mentorship and immersing himself in digital marketing for his eventual success.

Leibrandt and Barrera discuss the importance of niching down in digital marketing, with Barrera focusing on the concrete and contractor industries. He emphasizes serving clients with integrity, building systems and processes, and maintaining clear communication to ensure long-term client retention. Barrera highlights the role of YouTube as a significant lead-generation tool, along with email newsletters and social media. Both discuss the value of honesty in business, setting realistic expectations, and being a trusted advisor for clients.

Barrera closes by sharing a personal lesson: stop lying to yourself about what you want and what you're willing to do to achieve it. He also emphasizes the importance of faith and finding God to live in freedom.

Danny Barrera, Founder of Contractor Click and Irreplaceable Father:

LinkedIn: https://www.linkedin.com/in/dannybarrera/

Instagram: https://www.instagram.com/itsdannybarrera/

Contractor Click: https://contractor.click/

Irreplaceable Father: https://irreplaceablefather.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:19 Hitting Rock Bottom and Finding Purpose

17:40 Serving Clients The Right Way

24:30 Setting Realistic Expectations for Success

31:02 The Best Strategy For Client Fulfillment

46:24 The Importance of a Strong Sales Process

56:25 How To Retain Clients

59:16 Lessons Learned in Entrepreneurship

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing 

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode of Local Marketing Secrets, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years.

Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control when he realized there was a need for specialized services.

Starting Skedaddle: Bill founded Skedaddle after identifying a gap in the market for professional wildlife control. Over the years, Skedaddle expanded from its wildlife control roots into pest control, and more recently, Christmas decorating services. The company has grown to become one of the most recognized names in the industry, especially in Canada.

The Skedaddle Brand: One of the standout aspects of Skedaddle is its memorable name. Bill explained how a local marketing agency helped them create the brand after discarding several less memorable options, such as “Chubby Raccoon.” The name "Skedaddle" resonated with customers and helped the company become easily recognizable.

Wildlife Control vs. Pest Control: Bill highlighted the differences between wildlife and pest control. Wildlife control often involves larger, more expensive jobs, focusing on permanent exclusion of animals, while pest control is more about routine treatments. Wildlife control can sometimes bring in high-ticket jobs, with Bill mentioning projects that have reached up to $70,000.

SEO and Marketing: Bill credits much of Skedaddle’s success to a strong investment in SEO and online marketing. After moving away from Yellow Pages ads, Skedaddle now relies on a combination of SEO, local pages, Google Business Profiles, and Google Ads to acquire customers. Bill shared that their website now receives over 100,000 hits a month, with a large portion of traffic coming from the U.S.

Franchising and Scaling: Skedaddle’s franchise model helps smaller pest control operators scale by offering comprehensive support, branding, and operational systems. Bill emphasized the importance of hiring good people, treating employees well, and building a strong team. Franchisees benefit from Skedaddle’s proven model, which includes wildlife control, pest control, Christmas decorating, mosquito control, and attic restoration services.

Bill Dowd, Founder of Skedaddle:

LinkedIn: https://www.linkedin.com/in/williamdowd/

Skedaddle Franchise: https://skedaddlefranchise.com/

Skedaddle Wildlife: https://www.skedaddlewildlife.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

04:54 The Birth of Skedaddle

11:31 All About Wildlife Control

19:04 The Power of SEO

28:06 SEO Agency vs. In-House

39:44 The Future of Skedaddle

42:17 Building a Personal Brand

51:24 Hiring Good People

56:58 The Power of Customer Service

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).

Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.

Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals.

SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings.

EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes.

Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies.

Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike.

Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro:

Website: https://kyleroof.com/

LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/

Page Optimizer Pro: https://www.pageoptimizer.pro/

High Voltage SEO: https://hvseo.co/

Internet Marketing Gold: https://img.courses/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:03 Starting and Selling an Agency 

15:45 Reducing Churn in Agencies

20:58 Page Optimizer Pro and On-Page SEO

30:38 Insights from SEO Testing

36:51 Understanding Google's EEAT 

41:38 The Significance of Schema Markup

46:23 Internet Marketing Gold: SEO Courses

53:16 The Role of AI in SEO

57:00 The Future of SEO

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO consulting.

Andrew shares how his experience at Insider Pages made him empathetic towards business owners struggling with SEO, which became a key factor in his success as a consultant. He emphasizes the importance of not putting all your eggs in one basket and diversifying marketing efforts beyond just SEO.

Throughout the conversation, Andrew provides insights into his approach to SEO, including the importance of understanding search intent, the role of Google Business Profiles, and the need for a solid content strategy. He discusses the challenges of managing SEO for both small businesses and large enterprises, noting the differences in strategy and execution.

The discussion also touches on the impact of the COVID-19 pandemic, which led to exponential growth for Andrew's agency as businesses rushed to improve their online presence. Andrew talks about Bay Area Search, a networking group he co-founded for SEO professionals in the San Francisco Bay Area, and its challenges during the pandemic.

In the latter part of the episode, Andrew highlights the importance of proximity in Google Business Profile rankings and shares some advanced strategies, such as setting up real locations in target areas to improve local search visibility. He also introduces a new tool, SERP Summary, designed to monitor search results and provide valuable data for home services businesses, which is set to launch in September.

The episode concludes with Andrew sharing his top SEO tools, including Google Search Console, Screaming Frog, and SEMrush, and where listeners can find him online. Danny wraps up by thanking Andrew and expressing interest in continuing the conversation in the future.

Andrew Shotland, Founder of Local SEO Guide:

Twitter: https://twitter.com/localseoguide

LinkedIn: https://www.linkedin.com/in/localseoguide/

Local SEO Guide: https://www.localseoguide.com/

BayAreaSearch: https://bayareasearch.org/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

05:46 Lessons Learned from Insider Pages

09:19 Consulting and Scaling Up

15:12 Impact of COVID-19 on the Agency

20:10 Strategies For Multi-Location Businesses

28:00 The Value of Building Real Locations

38:41 Favorite SEO Tools He Uses

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #andrewshotland #localseoguide

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.

Danny and Al delve deep into the Seven Power Framework—covering planning, operations, staffing, sales, sales coaching, marketing, and financial systems—and discuss how businesses of all sizes, from startups to multimillion-dollar firms, can implement these principles effectively. Al highlights common pitfalls contractors face, the importance of continuous learning, the power of effective delegation, and how systematization can dramatically increase your business's valuation and attractiveness to investors.

Whether you're running a pest control service, plumbing, roofing, or any other trade-based business, Al’s practical advice will help you transform chaos into calm, maximize profitability, and set the stage for lasting success.

Al Levi, Founder of 7 Power Contractor:

LinkedIn: https://www.linkedin.com/in/7powercontractor/

Facebook: https://www.facebook.com/AlLevi7PowerContractor/

Website: https://7powercontractor.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Al Levy and His Journey

02:41 The Importance of Systems in Contracting

05:20 Lessons from Mentorship and Authenticity

10:57 The Seven Power Framework Explained

19:39 Implementing Systems in Small Trades Companies

25:31 Marketing as a Key to Business Growth

29:26 Navigating Information Overload

32:23 The Tommy Mello Success Story

39:10 Financial Strategies and Performance Pay

43:35 Long-Term Thinking for Business Success

48:15 The Importance of Systematic Growth

#allevi #7powercontractor #tommymello #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.

They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph in 2015. Darren explains that while citations were once a major ranking factor, their importance has diminished as more businesses have adopted them. Today, the focus is on ensuring citations are accurate for user experience rather than SEO benefits.

The conversation also covers Google's Business Profile management, emphasizing the importance of regular updates, like Google posts, photo uploads, and service adjustments, to maintain strong local rankings. Darren highlights the value of WhiteSpark's alert system, which notifies businesses of any changes to their Google Business Profile, helping them respond quickly to potential issues.

Darren also discusses the future of local SEO, predicting that while Google will remain dominant, search behavior will gradually shift towards AI and generative search engines. He emphasizes the need for businesses to adapt to these changes by optimizing for multiple platforms beyond Google.

Overall, the podcast offers valuable insights into the nuances of local SEO, the importance of ongoing profile management, and the future direction of search engine optimization in a rapidly evolving digital landscape. Darren Shaw provides expert advice on best practices and shares the innovative tools WhiteSpark offers to help businesses stay ahead in local SEO.

Darren Shaw, Founder of Whitespark:

LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/

Twitter: https://twitter.com/DarrenShaw_

TikTok: https://www.tiktok.com/@darrenshawseo?lang=en

Whitespark: https://whitespark.ca/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

00:00 Introduction and Background

06:31 The Evolution of Citations in Local SEO

11:35 Insights from the Local Search Ranking Factors Blog

19:08 Whitespark's Software Offerings for Local SEO

34:21 Making Software Accessible and Affordable

38:35 The Importance of Fresh Content and Review Management

43:06 Optimizing Google Business Profiles

47:31 Managing Multiple Locations

54:33 Link Building and Website Optimization

57:04 The Future of Local SEO

01:03:00 The Future of Whitespark

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.

Key Points:

Ben Fisher's Background:

Started in local SEO in 1994, officially in 1996.

Transitioned from computer repair to building websites.

Early projects involved unique solutions like building a BBS for credit reports.

Evolution of Local SEO:

Early days were the "wild west" with simple SEO techniques like keyword stuffing.

Importance of user-focused SEO rather than optimizing solely for Google.

Google Business Profile (GBP) Insights:

Ranking Factors: Address, business name, and primary category are crucial.

Emphasis on providing accurate business information and not keyword stuffing.

Reviews are vital for customer perception, but not heavily weighted in SEO ranking.

Suspensions and Compliance:

Common causes include keyword stuffing in business names, inappropriate addresses, and rapid profile changes.

Importance of having proper documentation ready to avoid suspension.

Ben Fisher's Expertise and Role:

Google Business Profile Diamond Expert, one of only ten in the world.

Involvement in mentoring and the Google Business Profile community.

His firm, Steady Demand, offers services like My Business Assurance to help businesses stay compliant and manage suspensions.

Practical Advice:

For service area businesses, ensuring accurate address and category information is essential.

Respond to reviews thoughtfully to show customer care rather than for SEO purposes.

Utilize Google posts for conversions, not just for SEO.

Conclusion:

Ben Fisher emphasizes the importance of user-focused SEO and compliance with Google’s guidelines to avoid suspensions. His expertise as a Google Business Profile Diamond Expert highlights the value of accurate business information and thoughtful customer engagement. Danny Leibrandt concludes the podcast with insights into the significance of local SEO for pest control businesses and the benefits of expert guidance from professionals like Ben.

Ben Fisher, Founder of Steady Demand:

Twitter: https://twitter.com/TheSocialDude

LinkedIn: https://www.linkedin.com/in/benfishertechpad/

Steady Demand: https://www.steadydemand.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:08 Early Days of Local SEO

20:23 Key Ranking Factors for Google Business Profiles

30:21 Effective Strategies for Responding to Reviews

37:01 Debunking Common Myths in Local SEO

46:28 Understanding Suspensions

53:15 The Importance of Being Prepared for Suspensions

57:33 The Impact of Suspensions on Agencies

01:00:46 The Google Business Profile Expert Program

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.

Mike discusses the evolution of local SEO and the significance of consumer behavior analysis in understanding market trends. He explains how Near Media conducts in-depth research on consumer behavior, employing a unique method of tracking real-time user interactions to gain insights into decision-making processes across various industries. Mike emphasizes the importance of optimizing for the user rather than just for search engines, noting that quality user experiences are critical for better search rankings.

The conversation also covers the impact of AI on local SEO, with Mike predicting that Google's knowledge graph and local data will remain crucial despite the rise of AI-driven tools. He underscores the value of first-party feedback over solely focusing on public reviews, advocating for businesses to prioritize genuine customer feedback to improve services.

Mike also touches on the practical challenges and insights gained from running multiple projects simultaneously, including LocalU, GatherUp, and now Near Media. He shares his thoughts on the future of local SEO, suggesting that Google will continue to leverage its strong local knowledge base while integrating AI where applicable.

The episode concludes with Mike offering his contact information and encouraging listeners to reach out with questions, highlighting his commitment to sharing knowledge and supporting the SEO community.

Mike Blumenthal, Co-Founder Of Near Media:

LinkedIn: https://www.linkedin.com/in/mblumenthal/

Twitter: https://twitter.com/mblumenthal

Near Media: https://www.nearmedia.co/

Blog: https://blumenthals.com/blog/

Email: mblumenthal@nearmedia.co

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

03:29 The Evolution of Marketing and Digitalization

08:02 In-Depth Consumer Behavior Analysis

17:21 Optimizing for the User and the Importance of Reviews

22:35 Insights from the Google Data Leak

27:48 Super In-Depth Consumer Behavior Analysis

31:23 Thoughts on Local Service Ads

35:40 The Journey of Near Media 

42:21 The Importance of Consumer Behavior Research

51:04 The Value of First-Party Feedback

57:04 The Future of Local SEO and the Role of AI

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.

Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in a new pest control location, Pest Works. This success propelled him into the pest control industry, where he eventually founded Pest Customers Fast, growing it to 368 clients primarily through Facebook ads.

Exiting Pest Customers Fast was challenging, with Jake emphasizing the importance of having well-defined processes and understanding the lifetime value of customers. He transitioned to a new business model focusing on equity instead of retainers, leveraging his expertise to take equity in companies while managing their digital marketing and operational tasks through virtual assistants.

Jake also runs a virtual assistant staffing company, Next Gen of Staffing, helping businesses delegate tasks efficiently. He highlights the importance of knowing which tasks to delegate and the value of hiring virtual assistants with strong English skills, particularly those with a U.S. background.

Throughout the episode, Jake shares insights on building a successful business, emphasizing the significance of generating leads, effective delegation, and understanding the long-term value of customers. He also discusses the transition from quick money through agency work to building substantial long-term equity, aiming for significant future exits.

Listeners can find Jake on Facebook or through his website, Next Gen of Staffing, and learn more about his pest control classes with Jonas Olson at Pest Control Millionaires. The episode concludes with a promise of more valuable insights in future podcasts.

Jake Sheldon, Co Owner of Next Gen:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

VA Staffing Agency: https://nextgenofstaffing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background of Jake Sheldon

03:15 Starting Pest Customers Fast and Growing the Agency

06:02 The Key to Successful Facebook Ads: Audience Targeting and Compelling Offers

08:02 The Importance of Leads and Delegation in Business Growth

15:29 Hiring Virtual Assistants for Customer Service, Sales, and Administrative Tasks

18:16 Running a Virtual Staffing Agency for Home Service Businesses

27:56 Transitioning from a Retainer-Based Model to an Equity-Based Model

32:58 Challenges and Strategies in Pitching the Equity Model

35:19 Preparing for an Exit: Systemizing Processes and Building a Sellable Brand

38:53 The Power of Networking and Building Relationships

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.

Key insights from the conversation include:

Joy's SEO Journey: Joy started her career in sales but soon transitioned to SEO by self-teaching and experimenting with different strategies to rank websites. She emphasized the importance of learning from hands-on experience and the value of persistence in mastering SEO techniques.

Link Building and Ranking Factors: Joy discussed the evolution of link-building strategies and their current relevance. She noted that while link-building is more challenging now, it remains a crucial factor in SEO. She also highlighted the importance of relevance and quality in links, emphasizing that a good link can come from a variety of sources, not necessarily related to the business's niche.

Google Business Profile (GBP) Optimization: Joy shared valuable tips on optimizing GBPs, such as the significance of business hours for ranking, the impact of reviews, and the strategic use of additional categories. She also discussed the pros and cons of including keywords in business names and the ethical considerations of doing so.

Local SEO Strategies: Joy elaborated on the importance of customizing SEO strategies based on business needs. She explained how Sterling Sky approaches SEO with a minimum service fee and a flexible, custom strategy for each client. She also stressed the importance of continual testing and adapting strategies based on data and results.

Google Data Leak and Algorithm Insights: Joy discussed the implications of a recent Google data leak, which revealed insights into Google's ranking factors. She highlighted the importance of branded searches and how they can impact overall rankings. Joy also noted the value of bolded text and other subtle factors that SEOs should consider.

Joy Hawkins, Owner of Sterling Sky, Local Search Forum, and Local University:

LinkedIn: https://www.linkedin.com/in/joyhawkins/

Twitter: https://twitter.com/JoyanneHawkins

Facebook: https://www.facebook.com/seogirl

YouTube: https://www.youtube.com/@SterlingSkyInc

Sterling Sky: https://www.sterlingsky.ca/

Local Search Forum: https://www.localsearchforum.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

08:00 Changes in SEO Practices

25:03 Agency Services and Customization

28:03 Easy Wins in Local SEO

32:06 The Google Data Leak

35:10 The Impact of Business Hours and Website Content on Local SEO

38:22 YouTube: A Powerful Platform for Local Businesses

46:06 Challenges and Rewards of YouTube

51:05 Follow Joy Hawkins for Insights on Local SEO

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Catseye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.

Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Catseye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.

Catseye's success is largely due to its strong branding and marketing strategies. In 2017, the company expanded into New England, using digital marketing techniques like SEO and videos. The brand targets future homeowners by appealing to children, making it family-friendly. Joe highlights the Cat Guard exclusion system, which sets them apart by sealing structures to prevent pest entry.

Joe emphasizes continuous training for sales and service teams, with weekly sessions to ensure high standards. This helps employees effectively communicate product benefits and provide excellent customer service.

Hiring and retention are managed through a three-stage process focusing on character, competency, and chemistry. A detailed onboarding process helps integrate new employees and make them feel valued. The company uses digital screens for announcements and recognition, fostering a strong culture.

Technological tools like Podium for reviews, Avichado for bulk texting, Asana for project management, and Slack for internal communication play a significant role in operations.

Looking ahead, Joe aims to expand the commercial division and achieve a 60-40 residential-commercial split. The focus remains on growing the business and providing career opportunities for employees. The high standards set by founder John Gagne are deeply ingrained in the company’s ethos.

Joe values the trust and autonomy given by John, highlighting the importance of leadership and vision in driving success. The podcast offers insights into effective strategies and practices that have propelled Cat's Eye's success, with valuable lessons in leadership, marketing, and business growth.

Joe Dingwall, President of Catseye Pest Control and USX Pest Control:

LinkedIn: https://www.linkedin.com/in/joe-dingwall-4635a6113/

Catseye Pest Control: https://www.catseyepest.com/

USX Pest Control: https://www.usxpest.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters:

00:00 Introduction and Background

06:15 Building a Strong Brand and Marketing Strategy

11:08 The Importance of Training for Sales Teams

27:46 Developing a Strong Commercial Division

34:14 Relationship Between Parent Company and Subsidiaries

39:18 Review Strategy and Software Tools

45:06 Building a Strong Company Culture

49:01 Advancing in the Pest Control Industry

53:02 Importance of Branding, Marketing, and Customer Service

56:40 Vision for Growth in the Company

#pestcontrol #pestcontrolmarketing #podcast #localbusiness #localmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.

Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's complex SEO landscape. He also explains his evolution from building and leasing websites (rank-and-rent model) to running a full-scale SEO agency and then founding Semantic Mastery to teach others about local SEO. By 2019, Bradley decided to focus exclusively on tree service contractors, recognizing the benefits of niche specialization.

He delves into the significant algorithm changes Google has undergone, particularly the shift from a keyword-based to an entity-based algorithm. This new approach allows pages optimized for broad topics or categories to rank for numerous related search queries, even if those specific keywords are not present on the page. Bradley emphasizes the importance of page structure, site architecture, and internal linking, stressing that proper optimization in these areas can dramatically improve search rankings with less content and fewer backlinks.

Bradley also discusses the impact of Google's helpful content update, which applies a quality score multiplier to entire sites, highlighting the need for efficient and non-redundant content. He shares his method of simplifying SEO practices, focusing on conveying to Google who a business is, what they do, and where they do it through strategic use of headings and minimal but effective content.

The podcast concludes with Bradley promoting Semantic Mastery's weekly Q&A webinar, Hump Day Hangouts, where listeners can learn more about local SEO and ask questions. Danny and Bradley wrap up by emphasizing the importance of helping Google understand business information clearly to achieve better search rankings.

Bradley Benner, Founder of TreeCare HQ, Semantic Links, Semantic Mastery, and Local Fury:

LinkedIn: https://www.linkedin.com/in/bradleybenner/

YouTube: https://www.youtube.com/@UC0z45rknEPLVwUN7BpEWRyQ 

Semantic Links: https://semanticlinks.io/

Semantic Mastery: https://semanticmastery.com/

Local Fury: https://www.localfury.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters:

00:00 Introduction and Background

09:59 Getting Started in Local SEO

13:11 Building Syndication Networks

26:42 Topic and Category-Based Optimization

34:50 Simplifying SEO Efforts

49:14 Optimizing Page and Site Structure

Keywords:

local SEO, journey, electrical contracting, leads, test sites, rental sites, agency, SEO algorithm, entity-based, topics, categories, redundant content, local SEO, topic-based optimization, category-based optimization, page structure, site structure, internal linking, content optimization, knowledge graph

#localseo #agency #seo #localbusiness #backlinks

In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.

Key Points Discussed:

Background on Dennis Yu:

Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.

He emphasizes the difference in advertising strategies between large corporations and local businesses.

Facebook Ads for Local Businesses:

Local businesses should focus on creating authentic, everyday content rather than high-production ads.

Examples include showcasing daily operations, highlighting technicians, and sharing local insights.

Successful ads often amplify content that has already performed well organically.

The Dollar a Day Strategy:

Dennis recommends the "dollar a day" strategy to boost posts that perform well organically.

He explains the importance of achieving at least a 10% engagement rate before boosting content.

Three Stages of the Funnel:

Ads should build awareness, consideration, and conversion.

The importance of creating multiple touchpoints to build trust with potential customers, requiring an average of 60 touches.

Content and Engagement:

Engaging content should reflect the local community and humanize the business.

Authentic stories, local landmarks, and customer experiences resonate well with the audience.

Audit and ROI Measurement:

Local business owners should track calls and conversions from Facebook ads.

Importance of connecting call tracking systems to Facebook to measure ROI accurately.

SEO and Google Ads:

Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy.

SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards.

YouTube for Local Businesses:

YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business.

Content on YouTube should be repurposed across other social media platforms for maximum reach.

Focus on Good Business Practices:

Only take on clients who provide good service and have positive reviews.

Avoid trying to manipulate reviews or rankings, as this can backfire.

Dennis Yu, Founder of BlitzMetrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Facebook: https://www.facebook.com/dennisyu

Twitter: https://twitter.com/dennisyu

Website: https://dennisyu.com

Website: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background of Dennis Yu

06:01 The Three Stages of the Marketing Funnel

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating and Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.

Key highlights from the discussion include:

Chris’s Background and On The Map Marketing:

Chris started at On The Map Marketing 10 years ago as a website project manager.

The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results.

The agency has grown significantly, now generating $6 million annually with a projected increase to $7 million.

Evolution of Local Search:

Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories.

Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial.

Brand recognition and real-life presence have become critical factors in achieving high search rankings.

Effective Advertising Strategies:

Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry.

Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services.

Local Link Building and Community Engagement:

Chris advocates for building local links and community engagement over traditional link building.

This involves sponsorships, local outreach, and collaborations with local social media influencers.

Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites.

Holistic SEO Approach:

SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR.

Building a strong brand presence both online and offline is essential for success in local search.

Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts.

Practical Tips for Local Business Owners:

Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos.

Utilize DBAs (Doing Business As) creatively to include keywords in business names.

Ensure presence in all relevant business directories and local citations.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansK

Website: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

00:00 Introduction and Background

02:33 The Evolution of Local Search Marketing

05:12 The Importance of Ads in Local Search Marketing

08:56 Building Brand Recognition and Engaging with Customers

11:45 The Shift in Link Building Strategies

14:06 The Future of Local Search

19:40 Common Misconceptions in Local SEO and Marketing

23:49 Getting on the Map: Optimizing Google Business Profiles

28:11 Conclusion and Contact Information

#DigitalMarketing #LocalSEO #SEOtips #BusinessGrowth #MarketingStrategy

#BrandBuilding #GoogleBusinessProfile #OnlinePresence #ContentMarketing #MarketingPodcast

In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction:

Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and OneTom Plumber. Jeremy has generated over $7 million in revenue and is now venturing into real estate.

Jeremy's Entrepreneurial Journey:

Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Jeremy and his wife began by painting houses, buying a truck, ladder, and paint brushes, and working hard to get their first water damage jobs.

Early Challenges and Growth:

Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone.

Expansion into Restoration and Plumbing:

Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses.

Building the Business:

Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business.

Organizational Development:

Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service.

Jeremy Newman, Founder of Crown Restoration:

LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/

Facebook: https://www.facebook.com/rick.roll.92123015

Crown Restoration: https://crownrestoration.com/

1 Tom Plumber: https://www.1tomplumber.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters: 

00:00 Starting Crown Restoration

06:11 Building Relationships and Generating Leads

25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration

28:30 Finding Inspiration and Energy in Entrepreneurship

30:09 The Role of Faith in Personal and Professional Growth

39:00 Making the Most Out of Every Opportunity

49:21 Operational Challenges and Strategies

56:24 Planning for the Future and Transitioning to a Mentorship Role

#localmarketing #localbusiness #localseo #seo #marketing

In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.

Tune in as Danny and Aaron dive deep into the essentials of conversion optimization. Discover common pitfalls businesses encounter, practical steps to maximize website leads, and why "speed to lead" can dramatically impact your business growth. Aaron shares eye-opening data from real-world studies, including the shocking average response time from businesses and the incredible potential of optimizing text messaging to enhance customer engagement.

If you're looking to significantly improve how your business converts clicks into customers, this episode with Aaron Weiche is a must-listen.

Aaron Weiche, Founder of Leadferno:

LinkedIn: https://www.linkedin.com/in/aaronweiche/

Twitter: https://x.com/AaronWeiche

Leadferno: https://leadferno.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Conversion Optimization

02:58 Understanding the Conversion Funnel

06:02 Common Mistakes in Conversion Optimization

08:55 The Importance of Speed to Lead

15:11 Optimizing Contact Forms

17:56 Trends in Communication Preferences

25:28 The Shift to Text Messaging in Communication

30:39 Creating a Conversion Platform: The Vision Behind Leadferno

35:16 Understanding Leadferno: Features and Differentiation

40:20 The Role of Automation and AI in Customer Communication

#aaronweiche #leadferno #conversionoptimization #cro #conversionrateoptimization #conversionrate #website #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

This podcast features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Introduction:

Danny introduces Eric as the co-owner of Nutura Pest Control and host of the Bug Bucks podcast. Eric has over 16 years of experience in the pest control industry, and Nutura has accumulated over 2,000 5-star Google reviews.

Insights into Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities.

However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

He advises companies using D2D to thoroughly train reps and emphasize respectful customer interactions.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols.

They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly.

The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Previously, Nutura incentivized reviews by providing QR codes and offering bonuses based on the number of positive reviews.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO).

Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks.

They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Eric Bassett, Co-Owner of Natura Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/

Facebook: https://www.facebook.com/eric.bassett.129

Instagram: https://www.instagram.com/iamericbassett/

Bug Bux Podcast: https://g.co/kgs/qgoxfGn

Bug Bux+: https://www.bugbuxplus.com/

Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 The Journey into Pest Control and the Golden Handcuffs

04:27 The Pros and Cons of Door-to-Door Sales

09:51 Tips for Effective Door-to-Door Sales

25:09 The Dominance of Google as a Lead Source

32:47 Being Intentional with Time and Relationships in Business

35:38 Finding Purpose and Fulfillment

45:34 Building a Brand and Acquiring Customers

01:02:26 The Future of Natura Pest Control

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol

This podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary:

Introduction & Background:

Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field.

Evolution of SEO:

Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s algorithms have since grown more sophisticated. Today, it’s crucial to have comprehensive, quality content that answers customer questions and demonstrates expertise.

SearchLab Digital:

Greg currently works at SearchLab Digital, a local SEO agency specializing in multi-location businesses and providing paid search services. Their clients span various industries, from automotive to healthcare, restaurants, and legal.

Practical Local SEO Advice:

For small businesses starting with SEO, Greg advises understanding the rationale behind optimization techniques rather than just following a checklist. Tailoring strategies based on location and competition is crucial.

He emphasizes the importance of single-topic, location-specific service pages that comprehensively address customer concerns.

The structure of internal linking should be like a pyramid, guiding users down the customer journey and avoiding confusion.

Outbound linking should only be used when relevant to the user experience and not for SEO purposes.

Building Local Backlinks:

Greg provides practical strategies for obtaining local backlinks, such as engaging with the community, sponsoring events, and collaborating with customers.

He stresses avoiding paid links as they often don’t result in meaningful local relevance.

Future of Local SEO:

Google’s fight against spam remains a primary focus. Despite AI innovations, Greg believes local SEO will continue to be vital due to the need for localized search results.

He also mentions the potential of Google Lens and augmented reality in providing a richer user experience.

Greg Gifford, COO of SearchLab Digital:

Twitter: https://twitter.com/GregGifford

Facebook: https://www.facebook.com/greg.gifford

LinkedIn: https://www.linkedin.com/in/greggifford/

Website: https://searchlabdigital.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

03:01 Getting Started in SEO and the Evolution of Local SEO

07:54 Tips for Business Owners to Improve Google Rankings

11:22 The Importance of Understanding the Why in Local SEO

15:01 Recommended Tools for Local SEO

23:13 Tips for Public Speaking

28:57 The Impact of Speaking at Conferences

31:10 Optimizing Service Pages

34:06 Technical Tips for Success

37:43 Linking Strategies

41:29 Building Local Backlinks

46:39 The Future of Local SEO

49:20 Harnessing the Power of Reviews

52:27 Leveraging Marketing Platforms

#localmarketing #localbusiness #localseo #seo #marketing

In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak.

Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO perspective. Dennis explains that the E-E-A-T (Experience, Expertise, Authority, Trust) principle is crucial when auditing businesses.

The conversation shifts to how businesses can amplify what works best for them instead of chasing new, untested strategies. Dennis advises focusing on strategies that have proven effective in driving business, using the example of Tommy Melo who has effectively used branding to grow his business across multiple states.

Dennis also discusses the importance of offline marketing strategies like TV commercials and billboards, noting that they are very effective when a business has a strong existing brand and good customer service. He mentions that businesses with a broader regional presence benefit more from such strategies.

Further, Dennis talks about building a strong brand and reputation management. He stresses that a brand is shaped by the sum of all interactions a business has with its customers, community, and employees. For businesses facing reputation issues, he advises addressing the root operational problems rather than just the symptoms.

The hosts dive into practical strategies for local businesses to build and protect their brands. Dennis suggests creating content that connects with local culture and businesses, reinforcing authenticity and trustworthiness in the eyes of both consumers and search engines.

Dennis and Danny discuss various digital marketing tools and strategies, including the importance of Local Services Ads (LSAs) and how they integrate with Google My Business profiles. Dennis clarifies common misconceptions about LSAs and emphasizes the importance of quality reviews and prompt responses to inquiries.

Throughout the podcast, the overarching theme is about leveraging digital marketing in a measurable, sustainable way that aligns with business goals and customer expectations. The discussion wraps up with a call to action for listeners to consider a free SEO audit offered by Danny.

Dennis Yu, Founder of Blitz Metrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Facebook: https://www.facebook.com/dennisyu

Twitter: https://twitter.com/dennisyu

Website: https://dennisyu.com

Website: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast.Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships.Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the significance of targeting bottom-of-funnel buyers who are ready to make a purchase rather than those in the awareness stage.Advertising Platforms for Different Industries: The conversation touched on how different industries may benefit from specific advertising platforms. For instance, Facebook ads were deemed suitable for branding and remarketing, while local service ads on Google were recommended for local businesses due to their cost-effectiveness and guaranteed leads.Challenges with Automotive Advertising: Mike shared insights into advertising challenges specific to the automotive industry, highlighting the high costs associated with Google Ads for automotive businesses. Instead, he suggested focusing on Instagram ads to build brand awareness and test funnels.SEO and Its Value: The conversation delved into the importance of search engine optimization (SEO) for local businesses. While acknowledging the value of SEO for building topical authority, Mike emphasized the primary goal of ranking for keywords that directly address potential customers' needs.Actionable Steps for Local Business Owners: The participants discussed actionable steps for local business owners just starting out in digital marketing. They recommended tools like Screaming Frog and GTmetrix to assess website performance and identify areas for improvement. Additionally, they suggested seeking help from specialists or agencies to address SEO and digital marketing needs effectively.Empowering Local Businesses: Both participants expressed a passion for empowering local businesses through digital marketing. They highlighted the potential to compete with larger corporations by leveraging available tools and platforms, emphasizing the importance of understanding how Google perceives their websites.Mike Forgie, Founder of Next Step Connect:LinkedIn: https://www.linkedin.com/in/michaelforgie/Website: https://nextstepconnect.comDanny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt Pinterest: https://pinterest.com/dannyleibrandt58/ YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters: 00:00 Introduction and Background in Local SEO17:40 Shift in the Local Marketing Landscape24:50 Optimizing Google Business Profile and Video Content32:37 Optimizing Google My Business and Responding to Reviews43:16 The Power of Local Service Ads and Advertising Platforms56:17 Learning the Basics of SEO for Effective Communication#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo