Local Marketing Institute Podcast – Détails, épisodes et analyse

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Reviews for schools are going away.
• Q&A feature is being removed.
• Meta keywords impact ranking!?
• What should I do if my Phone number verification code won’t go through?
• How do I know why my verification was taken away if Google won’t tell me?
• If I’ve switched from brick and mortar to service area business, is it safe to hide my address on my GBP?
• How can you tell if a review is not within guidelines?
• How do I get reviews to show up on my GBP?
• Is reverification being triggered because of making changes on a new account?
• How do I get hours to show for another department without having to click on “more hours”?
• Is there a fix for things showing up as obsolete when requesting access through the agency dashboard?
• How do I create a successful GBP post?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google sues for fake listings.
• What should I do if my video verification doesn’t go through?
• Does adding the address to the website footer help with rankings?
• How do I remove spam reviews from my GBP?
• Why won’t GBP let me add a website?
• What should I do if I’ve been suspended and my appeals have been denied?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• GBP Fields that impact ranking.
• Consumer alerts appearing on GBP listings.
• Google update states verification videos disappear from GBP after a certain amount of time.
• How do I get primary ownership of my GBP?
• How do I recover deleted GBP pages?
• What are the “dos” and “don’ts” for internal linking on a single location local business website?
• Should I put blog posts on my website’s homepage?
• How do I encourage reviews for a mental health clinic without compromising patient confidentiality?
• Why am I getting errors after trying to upload more than 10 Q&A’s to clients’ GBPs?
• Should I focus on Yelp listings since Perplexity AI serves local on Yelp?
• Why are images being rejected from my GBP?
• Is keyword stuffing still a thing, or is Google cracking down on it?
• Is there documentation to qualify for map icons on Google Maps?
• What is the difference in category for “Dental Clinic” vs. “Dentist”?
• Has Google done anything to counter pin moving in Google Maps by nefarious actors?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Upcoming LocalU events in 2024.
• AI overview descriptions showing up on GBP.
• Google Maps tests QR codes on GBP.
• Local Service Ads on Google Maps for iOS.
• Google Maps fake engagement policy update.
• Google Map Pin moving attacks leaves GBPs vulnerable to suspension.
• Google Algorithm leak.
• Does Google give more support to those who pay more for advertisers?
• Have there been any changes to the reinstatement process?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• GBP now allows you to select a preferred menu source.
• OpenAI plans to release a new search engine.
• Google tests local-only results for searches “near me”.
• How do you update the order link on a car dealership GBP?
• How do I acquire worthwhile backlinks?
• How do I get the best output from AI image generation software?
• Are apartment buildings eligible for GBP?
• What should I do if I got suspended for changing branding of a gas station?
• Will having AI generated images on my GBP trigger a suspension?
• Can I rearrange the product section on my GBP?
• What should I do if a business says it’s “located in” my business when it’s not?
• How do I take down Service Area Businesses GBP locations that were created solely for SEO?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Upcoming Local U events in 2024.
• Teaser for upcoming changes to a yet unknown GBP category.
• GBP multi-media manager interface has been streamlined.
• How do I get a negative review from a competitor removed?
• Is it acceptable to use AI generated images in a Google Post?
• Can I transfer reviews from an old deleted GBP to a new one?
• How do I tell if a GBP listing is keyword stuffing?
• What should I do if an edit is verified, but still pending?
• How do I get my ads sponsored on Google Maps?
• Are kiosks allowed to have GBP listings?
• Will changing the name on my GBP affect my rankings?
• What should I do if the Post Office refuses to add a suite for my business, and my GBP gets suspended?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• New GBP suspension appeal process fully rolled out.
• New Re-review precess for if you fail the appeal.
• Should I extend GBP hours beyond actual business hours to increase search visibility?
• Is it worth it to manage Apple Maps listings?
• Why has my GBP been suspended right after verification?
• Is it possible to have two locations for one business show up in search when searching for the company name?
• What should I do if I receive a request for ownership transfer?
• Are GBP Posts going away?
• Why aren’t all my locations showing up when I do a branded search?
• Is it possible to combine GBPs and transfer reviews to one GBP?
• What do I do if I purchased a company but Google won’t verify the location?
• Should I make a GBP for each of my locations if they are in the same city?
• How does the Google update affect leads and rankings?
• Can I set up a GBP for a service that does tele-health calls?
• Is Google Search Console useful for tracking click-through rate?
• Is an organic listing as important for local search?
• Is using 24/7 for a call center high risk for suspension?
• How do I change a tracking number without triggering a suspension?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• New reinstatement process rolled out.
• Google shuts down GBP websites.
• Should I use several categories for my GBP?
• Why is a Google phone number showing up in my GBP?
• Why can’t I add updates or posts on my GBP?
• How do I get reinstated if I can’t put up permanent signage?
• Does a co-working space qualify for a GBP?
• Why am I getting emails from Google about changing my business name?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• New Verticals for Local Services Ads.
• The State of Local Search 2024 webinar on January 10th.
• GBP Q&A section has been moved down to the bottom of the profile.
• How do I stop GBP from correcting the business name to an old name?
• How do I legitimately claim a second location for a Service Area Business?
• Does a 1 star review that doesn’t have any text still affect your ratings?
• Will adding a UTM to a GBP cause suspension?
• Is postcard verification still viable?
• Is it okay to use a photo that is already in the listing photos or is that considered duplicate?
• What is a no-follow link?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• GBP agency dashboard bug prevents accepting invites.
• Keyboards and mouse can cause suspension.
• New Ranking Factor based on “openness”.
• How do I know if leads are coming from ads or from organic ranking?
• How do I fix a GBP I’ve acquired that has lots of bad reviews?
• Is is possible to have 30 categories on my GBP?
• How do I avoid suspension when I move locations?
• Should I add text to photos in a post?
• Are GBP entries with the note “Own this business” unclaimed?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com