Linking Out Loud – Détails, épisodes et analyse

Détails du podcast

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Linking Out Loud

Distinctly

Business & Entrepreneuriat

Fréquence : 1 épisode/22j. Total Éps: 11

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

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Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
17/06/2025
#71
🇬🇧 Grande Bretagne - marketing
15/05/2025
#91
🇨🇦 Canada - marketing
05/05/2025
#93
🇨🇦 Canada - marketing
04/05/2025
#53
🇬🇧 Grande Bretagne - marketing
24/12/2024
#95
🇬🇧 Grande Bretagne - marketing
23/12/2024
#54
🇫🇷 France - marketing
27/11/2024
#80
🇫🇷 France - marketing
26/11/2024
#44
🇬🇧 Grande Bretagne - marketing
17/11/2024
#55
🇬🇧 Grande Bretagne - marketing
16/11/2024
#37

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/rachel-maeve-mchugh/
10 partages
https://www.linkedin.com/company/distinctly-digital/
9 partages
https://www.linkedin.com/in/stephen-kenwright/
1 partage

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

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À améliorer

Score global : 53%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

TRAILER: Linking Out Loud

jeudi 7 novembre 2024 • Durée 01:05

Welcome to Linking Out Loud, the digital PR podcast from Distinctly.

Join host Rachel McHugh for conversations with industry experts, where they share their expertise, challenges and what it takes to succeed in PR.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

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Choosing the Right PR Strategy for Your Client | Thea Chippendale

mardi 12 novembre 2024 • Durée 25:17

When it comes to PR, the first step towards success lies in choosing the right strategy for your brand or your client.

In this episode, we join freelance digital PR and Founder & Editor of The PR Insider, Thea Chippendale, as she shares her insights into finding inspiration and choosing the right digital PR strategy.

The episode offers advice on understanding when a client or situation will call for a certain strategy. We also explore how the "right" approach can depend on so many factors, including budget, the wider industry and more.

You can find Thea Chippendale on LinkedIn, as well as via her website. You can also subscribe to her newsletter, The PR Insider, for access to a selection of PR campaigns, trending topics and expert tips each week.

We also mention a blog on The PR Insider website, written by Marissa Pysarczuk. You can read her blog post, 'How To Persuade Clients To Take Risks With Their PR Strategies', here.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

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Where Does Digital PR Fit into a Broader Brand Strategy? | Stephen Kenwright

mardi 12 novembre 2024 • Durée 24:54

In this episode, we sit down with seasoned digital PR expert Stephen Kenwright to unpack the core elements of a good brand strategy, as well as the role of digital PR within this overarching approach.

We discuss the nuances of leveraging digital PR tactics to build brand awareness versus drive SEO efforts, and why it may not always be possible to achieve both simultaneously.

We also look at the blurring lines between traditional and digital PR, and the advantages of integrating these two disciplines to enable agencies and teams to have higher-level conversations with clients.

You can find ⁠Stephen Kenwright⁠ and ⁠Ride Shotgun⁠ on LinkedIn.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
Like what you hear? Leave us a review.
If you have any feedback, please let us know.

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How to Land Digital PR Coverage in Spain and LatAm | Lau Miguez

Saison 1

mardi 19 novembre 2024 • Durée 36:28

Digital PR isn’t one-size-fits-all, especially when you step into international markets. In this episode, we sit down with Lau Miguez, Freelance International Digital PR and Spanish Digital PR expert, to explore the nuances of working in Spain and Latin America - and common pitfalls to avoid.

We go through how journalism in Spain is different to the UK and US, and the importance of tailoring campaigns for cultural and regional differences. The discussion covers everything from the challenges of building media lists to the art of ideation for markets with fewer niche publications.

This episode is a must-listen for PR professionals looking to expand their outreach beyond the UK and US.

You can find Lau Miguez, Rachel McHugh and Distinctly on LinkedIn for more insights into digital PR in Spanish-speaking markets.

Lau is also launching a website, which will be included here once available.

You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Rate the show!

If you have any feedback, please let us know.

Should PR Pros be SEO Experts? How SEO & Digital PR Are Evolving Together | Isa Lavahun

mardi 26 novembre 2024 • Durée 37:01

In this episode, we chat with Isa Lavahun, a seasoned search strategist and speaker with 15 years of experience, about the evolving relationship between SEO and Digital PR.

We explore how PR professionals are inherently contributing to SEO through online coverage, why foundational SEO knowledge is essential for modern PR (digital or traditional), and the importance of creating content that delivers genuine value beyond just link-building.

You can find Isa on LinkedIn, X and on her website.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback or suggestions, please let us know.

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Adopting AI in Digital PR Processes Without Sacrificing Quality | Chloe Chamberlain & Matt Foster

mercredi 18 décembre 2024 • Durée 48:20

Join Rachel McHugh as she hosts Distinctly’s Matt Foster and Chloe Chamberlain to discuss how AI is changing the game for digital PR professionals.

They run through how their team adopted AI into processes like ideation, outreach, and press release writing, using workshops and testing to figure out what works best. With practical tips and highlights from their AI white paper, this episode offers a roadmap for agencies looking to innovate and embrace AI responsibly.

Shoutout to Gary Woodcock for creating Headline Grabber, Distinctly’s AI-powered press release headline generator.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.

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Why Brands Need to Get on TikTok in 2025 | Jandira Neto

mercredi 30 avril 2025 • Durée 44:19

In this episode of Linking Out Loud, the PR podcast, TikTok SEO expert Jandira Neto joins Rachel McHugh to discuss the evolving role of TikTok in PR and campaigns.

We discuss how TikTok has transformed brand communication from a one-way broadcast into a two-way conversation, and why authenticity has become non-negotiable in the digital landscape. We also look at the metrics of success when running campaigns on TikTok, with engagement, participation, and community interaction replacing traditional PR KPIs, and examine how TikTok has changed expectations in crisis communications by shortening response timelines and empowering consumers to hold brands accountable.

You can find Jandira Neto on TikTok at Bizdira.SEO, where she shares content about TikTok, SEO and marketing. You can also find her on LinkedIn.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Rate the podcast!

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How to Critique Your Campaign Ideas (and What to Do When They Don't Land) | Hannah Smith

lundi 10 février 2025 • Durée 42:19

Ever worry about if your PR campaign idea is actually going to work? In this episode, Rachel McHugh is joined by PR and content expert Hannah Smith to discuss evaluating PR campaign ideas. Hannah shares her framework for assessing campaigns through three key lenses: resonance, breadth of appeal, and risk.
You'll also learn valuable strategies for pivoting and tweaking your outreach when a campaign isn't landing, and discover how to rescue underperforming campaigns to achieve your coverage goals.
You can find and reach out to Hannah viaLinkedIn and her website,Worderist.
And don't forget to check outRachel McHugh andDistinctly on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on ourYouTube channel.
Like what you hear? Leave us a review.

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How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto

mercredi 11 juin 2025 • Durée 39:48

In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling.
We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.
Follow Raquel on Linkedin for regular posts on the topics of PR and AI. You can also find the links to The Drum article on AI guidelines that we mention, as well as Propellernet's own policy here.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

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What Journalists Wish PR Pros Knew | Ria Wolstenholme

jeudi 29 mai 2025 • Durée 48:10

Ever wondered what really goes through a journalist's mind when they receive your press release?

In this episode, Rachel McHugh speaks with Ria Wolstenholme, a freelance journalist and content writer who brings a unique perspective having worked in both journalism and PR. Ria shares her insights on what journalists really want from PR professionals, including how to craft effective pitches that won't get ignored, the importance of proper sourcing and attribution, and the art of the follow-up email.

You can find Ria Wolstenholme on LinkedIn, subscribe to her Substack newsletter, or visit her website at riawolstenholme.com.

Don't forget to follow Distinctly and Rachel McHugh on LinkedIn for more PR insights and podcast updates.

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Linking Out Loud – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn16

Other11

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn16

Other11

Youtube1