People think too much about themselves. Dr. Nancy Zare, behavioural psychologist and sales expert, reveals why your LinkedIn profile isn't converting and how to rewrite it to speak your ideal client's language.
Discover the "Alike Ability" system (making people feel "you get me, we're alike"), why WIFM matters (What's In It For Them, not You), and how understanding DISC behavioural profiles transforms your messaging.
Andy shares his costly mistake: targeting accountants and lawyers (methodical, detail-focused, slow decision makers) for three months with zero results. Then he switched to franchisors (similar personality to him; high D, fast-moving) and immediately got sales.
Learn how to identify someone's personality style from their profile, job title, and messaging. Why your headline, banner, and about section must speak to your ideal client's language, not yours.
How to prepare for sales conversations, knowing your prospect's behavioural style in advance. And the truth most people miss: lead generation without conversion is worthless.
(02:21) Nancy's gift: translating what people need to hear to feel understood
(06:47) Why experts with credentials often fail at sales and marketing
(17:16) Andy's 90-day mistake targeting the wrong personality types
(27:10) The about section is for them, not you; W-I-F-M applied
(31:45) Information without application is useless; take action now
Let's Chat!
Andy's LinkedIn:
https://www.linkedin.com/in/andygwynn
3degrees Social: https://www.linkedin.com/company/3degrees-social
Dr. Nancy's Website:
