Lighting with Lisa: The Lighting Podcast

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https://www.facebook.com/groups/lightingfixturehelp
120 partages
https://www.facebook.com/groups/lightingjobs
120 partages
https://www.facebook.com/groups/lightingshowrooms
2 partages

https://zastro.com/illuminet
4 partages
https://lightsamerica.com/index.asp
3 partages
https://form.jotform.com/222353274836155
2 partages

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2023 Recap & Looking to 2024 in Lighting

Saison 2 · Épisode 11

jeudi 28 décembre 2023 • Durée 41:36

Navigating the shifting tides of the lighting industry is no small feat, and as I peer into the rearview mirror of the past year, I'm struck by our collective resilience. Even as we missed the zenith of success from previous years, there's a spark of optimism for what 2024 holds, despite the perplexing economic signals and the shadow of an election year. In a candid sharing of my journey, I unravel the knots of undergoing a major software transition in my showroom, a process that has been both draining and invigorating. And as the possibility of rekindling our podcast in February 2024 hangs in the balance, the vitality of our community's input has never been clearer. Your voices fuel this space, and it's this very interconnection that illuminates the path ahead for our industry.

The conversation then pivots to the undercurrents of challenge that lighting showroom retailers confront daily. The narrative weaves through the undervaluation of our specialized knowledge, shrinking margins, and the fading of sales tools that were once our mainstay. I dissect the evolving dynamics between manufacturers and showrooms, advocating for 'to the trade certified' partnerships to rejuvenate our sector. With each insight and reflection shared, the episode becomes a call to arms for transparency and alliance. We're not just selling lights; we're safeguarding our expertise and fortifying partnerships that respect the depth of our work. Join me as we illuminate the intricacies of our trade and champion the reciprocal relationships essential for the lighting industry's prosperity.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

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Implementation Update & Service Add-ons for Showrooms

Saison 2 · Épisode 10

mardi 12 décembre 2023 • Durée 34:52

If you noticed there was no LWL episode last week, it is because I was mid-implementation of NetSuite with not an ounce of energy to spare. Listen now for an update on our process PLUS a great listener tip that I elaborate on to drive add-on services (and a much needed margin boost and competitive advantage) for your showroom. What add-ons does your showroom provide? Let me know!

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

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Social Media : The Hard Truth

Saison 2 · Épisode 9

mardi 28 novembre 2023 • Durée 36:39

Are you weary of cookie-cutter content and impersonal posts that are plaguing your social media experience? Do you feel like the lighting industry is lagging behind in effectively harnessing social media's full potential? Yeah, I am too. So heading into 2024, let's rethink our approach, identify our end goals, and shake things up a bit to tap into the enormous potential of this digital platform. As an additional challenge : DM me or comment below and tag an account who is doing a great job with their social media content so we can all #beinspired.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

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Holiday Gifting: Move From Autopilot to Thoughtful Choices

Saison 2 · Épisode 8

mardi 21 novembre 2023 • Durée 34:42

It's time once again to plan your holiday gifts for your best customers and staff too. This year, let's challenge the autopilot mode most of us fall into during the holiday season, and let's question if our annual gifts to clients and employees are truly expressing our sentiments of appreciation and thanks. This episode promises to provide a fresh perspective on how to make meaningful decisions that resonate with your clients and team members, and to help make everyone's holiday just a little brighter.

What about custom, uniques gift baskets for top-tier customers; and what are the pros and cons of pre-packaged versus personally crafted gifts? The most significant impact of any holiday gesture is one of togetherness and camaraderie. This episode is brimming with holiday insights and inspiration that can positively impact your business relationships into 2024.

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

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Feeling Overwhelmed? Same.

Saison 2 · Épisode 7

mardi 14 novembre 2023 • Durée 36:06

Facing challenges in your business? A storm of one's own making or something external? Me too. I'm opening up in this episode about my recent work life (and complete lack of balance) in an effort to make us all feel a little less alone. Sharing is indeed caring. Also, it's vital we talk about our individual as well as industry-wide challenges in a non-confrontational and positive manner – it's our key to understanding and long-term success. Come along on this journey with me as I candidly discuss industry issues, personal struggles, and finding that elusive balance.

Thank you to Lights America for sponsoring this episode of Lighting with Lisa!

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Review and Refresh : Your Customer's Journey

Saison 2 · Épisode 6

mardi 7 novembre 2023 • Durée 36:03

When was the last time you were a customer in your own business? Not as an expert in what you do but as a true never-before-visited customer? This episode talks it through and highlights the importance of excellent service and how our immersion in the professional sphere can often lead to a disconnect with the consumer's experience. Can you pinpoint areas ready for improvement; and is it maybe something you wouldn't expect? Listen in as we evaluate our own experiences as customers, using those insights to rethink our businesses.

Thank you to Zastro for sponsoring this episode of Lighting with Lisa!

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Margins, Margins, Margins

Saison 2 · Épisode 5

mardi 31 octobre 2023 • Durée 37:46

Brace yourself, as we're about to set off on an electrifying journey, illuminating the intricacies of boosting margins in the lighting industry. We'll unearth how market changes disrupted traditional pricing structures, causing a 'margin squeeze' for conventional showrooms, coupled with other industry-wide changes to the distribution landscape. But don't worry, our conversation extends to how to keep your business glowing, with many suggestions and thoughtful strategies that will help you stay competitive and profitable in your brick and mortar showroom business. Have a great tip to share? Email me!

Thank you to Fanimation for sponsoring this episode of Lighting with Lisa: the Lighting Industry's Podcast.

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Maximizing Efficacy: Training Strategies for Lighting Sales Staff

Saison 2 · Épisode 4

mardi 24 octobre 2023 • Durée 33:11

Today's episode highlights the challenges and potential solutions for training sales staff in the toughest category we face : lighting & fan technical expertise. We explore the importance of effective training, discussing the balance between overwhelming information and insufficient training and how we can optimize this for maximum effectiveness.

The episode takes a deep look at the difficulties of training salespeople in specialty businesses like showrooms. It's a delicate balancing act of providing enough information without drowning the trainees. I share some strategies to better position your sales team to provide expert advice and how to equip them with the right resources. As we navigate the challenges, we'll also talk about the importance of staff feeling confident enough to engage customers with new or challenging topics, thereby maintaining trust and providing a superior customer experience.

Many thanks to this week's sponsor Lights America for their unwavering support of Lighting with Lisa and the entire lighting industry. Be sure to listen to the episode for their special offer for new and existing customers!

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Transformative Power of Data in Lighting Showrooms

Saison 2 · Épisode 3

mardi 17 octobre 2023 • Durée 30:01

Are you poised to revolutionize your lighting showroom with the power of data and robust ERP systems? We'll delve into the data consistency, examining its need to keep up with the ever-evolving industry standards. Information overload or the lack thereof can be an issue, but what if you had an abundance of searchable and sortable data at your fingertips? What would productivity gains mean to you and your staff? And how do we even quantify our losses due to bad data? The opportunities for improvement are many -- what steps is your showroom taking to update your procedures and deal with your data infrastructure?

This week's episode is sponsored by Zastro. Be sure to listen for their exclusive offer for LWL listeners! For more on Zastro and their illumiNet solution, visit: https://zastro.com/illuminet. To set up a demo, please email Heather Mestad.

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Showroom Strategizing & Updates

Saison 2 · Épisode 2

mardi 10 octobre 2023 • Durée 28:00

Do you struggle with navigating Saturday staffing and hours for your lighting showroom? Dive into the evolution of my own lighting showroom and our journey with Saturday hours. We'll also delve into the challenges and rewards that come with managing a showroom in the residential lighting & fan industry. From the strategic decisions that led to my merchandising changes to the ever-evolving landscape of staff engagement, there is always something new to learn.

Are you aware of the numerous networking platforms available for those in the lighting industry? I'll introduce you to invaluable resources like the Fixture Finder group, the Residential Lighting Industry Job Board, and even our LWL Lighting Showrooms group, all on Facebook. These platforms offer a wealth of knowledge and connections to enhance your growth in the industry. Here are the links, please join us!

Fixture Finder
Lighting Jobs
LWL - Lighting Showrooms

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Historique des publications

Derniers épisodes publiés

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Lighting with Lisa: The Lighting Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Facebook4

Other8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

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