In this episode, I share more about why I decided to pause the pod and how my approach to content creation is shifting. I also share more about the shifts I have been in my business focus and why I am going all in on helping people take messy action. 

✨ Follow for more

Instagram: https://www.instagram.com/steviedillon_

Substack: https://lifestylebusinessschool.substack.com/

Youtube: https://www.youtube.com/@lifestylebusinessschool 

🎯 Free Live Class

🎯 Free Live Class March 3:

The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb

In the past 12 months, I’ve created 8 online courses. 

That’s 680 lessons, according to my course platform.

[Read the full blog post here].

It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.

The eight courses are designed with that specific endgame in mind. 

Here’s a summary: 

• Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking your progress to your personal endgame. 
• Dream and Design: Design the leveraged expertise-based business model that satisfies the Monday Morning test and feels just right for you. 
• Create and Validate: Build a simple, leveraged expertise-based offer suite (and the engaged lead list to sell it) in 12-weeks. 
• Deliver and Delight: The full delivery playbook for building out a stand out and streamlined online course, group program, membership or mastermind. 
• Rinse and Repeat: The ultimate collective of every live launch and promotion under the sun. 
• Traffic Playbook: Develop and execute a simple but sophisticated marketing plan to sell your scalable offers. 
• Automate and Accelerate: Build out a fully automated system of cascading campaigns to sell your offers on autopilot.. while you sleep. 
• [Not currently included in Lifestyle Business School] Operational Elegance: The full back end blueprint for running your online business including systems, structure and streamlined processes to simplify, scale.. or step back!

Here’s why it was important to me, though.

When I looked around, I saw too much piecemeal advice.

 “Implement this strategy for success!” – one course would say.

“Do this and get your next 1000 followers!” – another would say. 

The truth is, everything worked (if implemented).

But, the advice was piecemeal.

They were tactics, when ultimately what someone needs to build a successful leveraged lifestyle business is a simple, holistic strategy, and a clear map with all of the pieces laid out in order.

That’s what I have created in Lifestyle Business School. 

Want more? Here’s how we can help you:

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THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP.

Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey.

It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar offers in two seconds.

The Australian Consumer Commission has a word for this type of behaviour in real life:

It's called Misleading and Deceptive Conduct.

And, it's highly illegal.

And yet, it seems that online, the "rules" don't apply.

Business "backstories" get blurred, "success" timelines get smudged and revenue figures get "creatively inflated" in order to sell a formula for online business success; and usually, one that generously sugarcoats the work, effort, time and sacrifice required to create something great.

The result?

We're all drowning in a puddle of not-enoughness. Wondering why we aren't "there" yet, what's wrong with us and diminishing the value of the hard work and small, steadily compounding wins that are the building blocks to sustainable success.

It's time to be much more honest about the journey of online business.

And instead to focus on YOUR journey, and building a business and a life that feels good for you - brick, by brick, by brick.

It's not sexy to say that it takes time, but on the flip side I think having awareness of that actually helps in enjoying the journey somewhat.

In today's podcast episode, we are ditching the "make six figures in six seconds" goal and instead, I'm am sharing 5 not-money goals to focus on as you start or scale your expertise-based online business.

Let's go!


Side note? I have a very special FREE invitation for you 💌

If you'd like to see more of my journey, I'd love for you to join my broadcast channel on Instagram - BTS of a Business Model Pivot: Finding My Lifestyle Business Sweet Spot! To get all of the juicy, raw, behind the scenes intel, click here and join us.

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Dreaming of starting a podcast and rocketing to the top of the podcast charts?

Well, stop dreaming – because it’s totally possible!

In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my podcast blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall.

To download my free Podcasting Equipment Cheatsheet, click here.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Just so you know?

There's a LOT of change going down in the world of Facebook ads.

What worked even six months ago doesn't work anymore.

Competition on the platform is increasing, and ad costs are rising.

Case in point?

Two years it would cost me $100 to acquire 300 leads.

Now, it's $300 to acquire 100 (on a very good day).

With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.

Instead, you need to know the strategies that work.

In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.

1. Salesly ads don’t work. User experience is key.
2. Social proof is more important than ever.
3. Be careful of split testing TOO much.
4. Personal, native looking ads work best.
5. Use the faces that represent the people that you're attempting to target.
6. Get your Facebook Pixel sorted.
7. The Facebook ad algorithm is getting smarter, so bigger audiences are working.
8. Pay attention to what happens after the click.
9. Remarketing is a must.
10. Use Instagram Placements - don't just focus on the Facebook newsfeed.
11. Know your numbers.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Very exciting times, guys.

The Stevie Says Social podcast is here!

If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you!

Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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One thing I’m really super passionate about is that we are all, as small business owners, in this together.

Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed.

NOT by competing.

Not by looking over the fence and comparing.

And certainly not by tearing others down.

I call it good karma business, that's what we'll be chatting about in this episode.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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In this episode, we cover the four essential elements of social media success.

So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want.

Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:

1. Branding
2. Social Media and Content
3. A Selling System
4. Traffic

Pin this!

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Curious EXACTLY how we went about setting up the back end of a brand new offer?

Not just the theory, but the here's-exactly-how-we-did-it nitty gritty?

Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School.

Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind.

PS Prefer to read? We break it down in full blog post style here.

Links and Resources Mentioned in Episode: 

• Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. 
• BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. 

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Here’s what we know right now:

• Launches are inconsistent; 
• Evergreen has lost so much steam that it’s mostly just (at best) a lead generation engine at this point; 

.. And, that the answer isn’t to keep doing the same old.

In this podcast episode, I break down the sales system I recommend right now, and why. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Evergreen Funnel Case Study: How I Made $27,813 in 2 Months (And Why It’s Not Passive Income): https://lifestylebusinessschool.substack.com/p/evergreen-sales-funnel-case-study

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This is our final day of our five day series of free Course Creation Classes. 

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It ALL goes down in the DM.

The Instagram DM, that is!

If you haven't given too much attention to your Instagram DM Sales Strategy in the past, you are missing out on leads and sales.

Why?

Because your DM is a sales channel.

It is one of the most powerful places to connect with your potential customers and clients.

It is a space to serve, to overcome objections, to get to know your followers more.. and ultimately, if the time is right for them, to turn them into clients and customers.

In this podcast episode, I am revealing a few of the nuggets included in my new Instagram program around this very topic to show you the power of DM, and why it needs to be a (huge) part of your Instagram sales strategy.

Here are a few Instagram DM Sales Strategy secrets we cover in the episode:

• Four ways you can use Instagram DM to build your business (without ever needing to leave the Instagram platform)
• The three step strategy for systematically generating sales from your Instagram DM
• How to use Instagram Stories, Lives and IGTV to generates leads from your Instagram DM sales strategy
• How to approach selling inside of Instagram DM
• The different options available for contacting people via Instagram DM
• How to conduct an Instagram DM sales conversation (without ever being salesly or sleazy)
• How to close sales and ensure that you're never leaving money on the table

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Okay guys, I’m just gonna come out and say it. Your - OUR - love of Instagram is getting a little obsessive, and quite frankly?

It’s making me NERVOUS.

I get it, because I love that gorgeous little visual-eye-candy babe of a platform too.

It’s so pretty, and social, and there’s still good organic (see also: FREE) engagement.

When you post a pic, people LIKE it and it makes you feel all fuzzy inside.

And for that reason, it’s worlds apart from your barren engagement desert of a Facebook business page which is REALLY just no fun at all. AmmmIright?

Here’s the thing, though.

The Instagram obsession has really hit a whole new level in the past few months.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Let's take a quick walk down memory lane.

My business is now five... coming on SIX... years in, and it's so easy to get caught up looking at someone a few steps ahead and wondering why you're not THERE yet.

The intention of this podcast is to help you to remember to stop keeping score, tracking your time, and instead focusing on consistency and the long game.

In today's podcast episode, I am walking you through part one of this series where I walk through each year of my business journey (including exactly how much revenue I made).

 In part 1 of my business story, we discussed:
✔️ Year Zero - 2017
✔️ Year One - 2018
✔️ And MORE!
 
PS If you have ever gotten value from our podcast, I would be so grateful if you could take a moment to leave a quick rating and written review. It takes two minutes, and would make my day.

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Stuck spending late nights googling which course platform or tech you need to create an online course?

If you're still 'thinking' about creating an online course but you haven't yet gotten started, my guess is that the answer is yes.

Obsessing over online course tech and software is one of the biggest blocks that stop people from getting started.

It's course-procrastination at its finest!

Let me overcome this hurdle for you and break down the tech and software you need to create your online course, and my recommendations for tools and platforms.


Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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There are Seven Deadly Social Media Sins that so many small businesses make.

It’s IMPORTANT to learn what these are.

Why? Because you don’t know what you don’t know - right?

If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels.

In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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One of the most important elements of branding? Killer copy!

This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.

Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.

In this episode, we chat about:

• Where copywriting sits in the branding mix; 
• The importance of understanding your brand personality and the process of then applying it to the words you use to write marketing mix. 
• Where social media sits in the marketing mix; 
• The importance of niching down when defining your ideal client so that you can create a brand to attract the right people, rather than trying to speak to everyone and sounding ‘vanilla’; 
• Write like a human and inject your brand personality in the way you craft your copy; 
• How to define your ideal client - keep a real person in mind;
• Brand archetypes and how to use them to craft your brand and write killer marketing + social media copy;
• How to write with personality; 
• Writing copy has two elements to it - what you say, and how you say it. Both are important;
• Write how you speak; 
• Knowing what to write ABOUT and how to come up with content ideas for your social media content; 
• Write for people a step before they need you to attract people to your social media channels at the right time;
• Check the engagement on your social media accounts, and your competitors social media accounts, to see what content is resonating with your audience.
• Why the best copy doesn't always come from your own ideas, and the importance of understanding and conducting research on your customers
• How to write a killer Instagram bio and a break down of Ami's bio and the different elements;
• Ami's tips and tricks for write marketing copy when you aren't a natural writer;
• And MORE!

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Sooo.. how many sales did you make with Instagram last week?

 Awkward silence Crickets Clears throat and shifts awkwardly in seat

Let me guess: Zero?

 Aaaaand... how much time did you spend on the platform scrolling, posting, all of the things?

 Maaaaybe more than you'd care to admit?

 If so, this episode is for YOU.

We're covering my NEW four step process for making sales from Instagram, without spending all of your time posting.

Things on the platform have changed in the last while, and I want to make sure you aren't implementing old strategies and wasting your precious time doing things that just don't move the needle anymore.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Please, for the love of all things good and holy, STOP making these LinkedIn mistakes. 

Some of them are affecting your visibility. 

Some of them are affecting your reach.

And I hate to say it, but some of them are really hurting your online reputation and personal brand. 

If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right?

So, I’ll make it easy for you: 

Here’s the mistakes you NEED to stop making, STAT. 

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want to start and grow the business of your dreams?

If so, this is the episode for you.

Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you.

Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them realise their potential and exceed their own expectations.

In this episode, we chat about how to start and grow the business of your dreams. 

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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In the last episode we unpacked why chasing scale past the tipping point often makes everything harder. The fix? Clarity on your endgame, and a focus on the smallest, simplest and lightest model for achieving it.

Of course, you’re welcome to clarify your own endgame.

But to make things easy, I’m simply going to share a beautiful and realistic sweet spot endgame that represents a damn good life for most online experts. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

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A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times.

In today's podcast episode, we are digging into this year's year in review, something that I do every year and which gives me an opportunity to reflect on the year.

In this podcast, we cover:
👉🏻 Having a Baby
👉🏻 Rebranding the Business
👉🏻 Operational Elegance
👉🏻 Space
👉🏻 The Mental Load
👉🏻 Ghosting
👉🏻 Time With Babies
👉🏻 Launching TWO New Offers At Once
👉🏻 Investing and Building Personal Wealth
👉🏻 Travel
👉🏻 Impact


Full show notes for this episode can be found at:
https://thecoursecartel.com/179

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Active income is never passive. 

Work is work.

But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game.

[Read the full blog post here].

These days, I am passionate about sharing that message with others. 

Even moreso in this online business world, where we have the capacity to build high profit margin businesses.

And, where a little know how on what to DO with that income is life-changing. 

And so, in today’s piece, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. 

Want more? Here’s how we can help you:

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👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.

Over the past two years, I have realigned, re-imagined and re-built my seven-figure business from the ground up to deliver high profits, working 5-hour days and with 400% more creative fulfillment on the daily.

It’s not hype – it’s the truth. 

And, it seems that many are following suit. 

It’s nice to be a trailblazer, and at the same time I feel compelled right now to transparently share what I’ve learnt. 

I’m hosting a free class later this month that I have been working on for weeks, and in today’s podcast episode I am sharing with you:

• The shifts I have made in the last 12 months, and how it feels to be on the other side; 
• The changes and price increase coming to Lifestyle Business School, and how you can get in before it happens;
• The five checkpoints to move through to build out the system for a leveraged business, and why you need them all in place prior to focusing on growth; 
• My thoughts on multiple offers and when the right time is to expand; 
• The system I used whilst traveling to simplify my growth and how it worked to focus my energy, effort and output and to achieve my goals without working more.
• All about my brand new masterclass on 24 October: The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.

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PRE PS Next week, my friend and client Alyce from Bossy. Copywriting is hosting a free training for small business owners ready to write STAND OUT copy and content. This training is for any product or service-based business owner, freelancer or side hustler that wants to get more attention, make more money and stop staring at the screen every time you need to write a caption! Register HERE. 

IF YOU'RE NOT STANDING OUT, YOU'RE FITTING IN - AND FITTING IN IS VANILLA (when you verrrry much want to be Neapolitan with hundred and thousands).

Different is good.

Standing out is IT.

And learning how to craft a brand that oozes personality and helps you sell things (plus stand out in the TIDAL WAVE of AI-SAME SAME content) is an ESSENTIAL skill for all business owners.

(In fact, in my humble opinion? It's the secret sauce that makes EVERYTHING ELSE work).

So, when I knew I needed to talk stand out copy with you all because I was seeing a DISTINCT lack of spark out there, wayyyyy too many AI crafted captions and Threads one-liners that felt.. lacklustre at best (the point is to be funny and witty, guys ("BUT HOWWWW!", you say!!!), Alyce at Bossy. was of course the ONLY guest to speak to. Her copy is a joy to read, she has stamped personality on many of the big name brands and personalities you see in our space today and she knows this stuff like the back of her.. well, everything.

What I didn't know, of course, is HOW GOOD this episode would be, how much I have LOVE HEART EYES for talking about this stuff and how much I would learn, too.

Listen to the episode here.

In it, we riff on the three C's for stand out copy:
✔️ Confidence
✔️ Connection
✔️ And (to save the best for last).. Creativity

This is a must listen if you spend hours staring at a blinking cursor wondering how on EARTH not to sound like you're writing a tenth grade history paper and bring personality! Charisma (a FIFTH C!) And charm (on a roll here..) to your brand.

You're welcome.

PS You should also come to her masterclass, if you love this ep and you want to riff on this stuff WAAAAAY more. 

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It’s official ONE WEEK until my 7th business birthday (and my ACTUAL birthday! 🎈), so I thought it a good time to reflect on 7 lessons I’ve learnt from 7 years in business. 

Here goes!

1️⃣ It’s okay to leave money on the table. 

2️⃣ Traditional business advice might not apply. 

3️⃣ There isn’t one right way of doing business. 

4️⃣ Everything is a solvable problem. 

5️⃣ Take the action and the outcome will (eventually) take care of itself.

6️⃣ On indecision. 

7️⃣ Make your success a habit. 

Read the full blogpost here.

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In this episode, I share the final tweak to your business model and syste,s, after re-modelling to keep things light and simple:

Tracking your progress to the $400k profit sweet spot with one magic metric – and then knowing what to do with the profit once you get there!

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

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→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Pre PS  We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.

Last episode I talked about some of the cons of having a membership site as your offer. 

Now, let's switch sides and talk about the pros of building a membership site. 

And, when you go into it with realistic expectations - there are many! 

I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up. 

Memberships can be magical - with some big ifs and buts. 

They can be magical 🪄... IF:

You are willing to do the work (because, it's WORK - and a lot of it); 

You have the mental fortitude to deal pragmatically with cancellations; 

You have a spirit of optimisation and genuinely want to improve and be of service; 

You have an understanding of numbers and a willingness to learn more advanced concepts, memberships: 

And, your offer suits it. 

If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine. 

Want more? Here’s how we can help you:

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Ever wondered EXACTLY how I create digital courses?

The nitty gritty "I do this, then this, then THIS"?

I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process".

When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word manuscript in the final week because I had no idea what else to do and then came back to spend the next six months figuring out how to make it into a course that people would buy (more on that in this episode)!

I don't recommend that approach 😉

With more than $2 million in digital course sales now under my belt, my creative process has developed over time and in today's podcast episode I break down exactly how I do it now. 

Want more? Here’s how we can help you:

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Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life.

That's where a mini-course comes in.

Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course is a great place to start.

By the end of today's podcast episode, I am sharing with you an easy-launch guide for creating an irresistible mini-course and getting it out there into the world in under 6-weeks so you can get started, finally cross it off your "to do" list and build a super valuable leveraged asset in your business to drive leads, supercharge your authority and divorce your value from your time.

In fact, that's exactly what 26 of our members inside of Lifestyle Business School have done in the past six weeks, and we're so proud of them! We'll share some of their courses (created from SCRATCH in just six weeks), and hopefully inspire you to do the same!

Let's get started!

PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses

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You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals have come true! You're awesome! You did it! Everything is PERFECT!

Only... so often, that ISN'T actually the case.

In fact, experiencing that "first taste" of success is often a dangerous place to be in. It's very easy at this point in your online course business to fall into the "trappings" of success, and commit one of what we like to call the "Seven Deadly Experienced Online Course Creator Sins".

I know, because I've been there myself.

In today's podcast episode, we'll be covering the Seven Deadly Experience Course Creator Sins, why they are so common, and why I personally feel so passionately about helping others avoid them. So much so, that SOLVING these problems is going to be a 'central pillar' in our business rebrand!

Here’s the seven deadly ‘online business sins’ newly minted course creators that have had a taste of success fall into:
👉🏻  The Frankenstein Offer Suite
👉🏻 Chasing an Arbitrary Revenue Goal
👉🏻 Too Hard, Too Fast
👉🏻 Following Someone Else’s Dream
👉🏻 Confusing “Cashflow” For Wealth
👉🏻 The Relentless Pursuit of MORE
👉🏻 Marketing Obsessed, Poor Delivery


Full show notes for this episode can be found at:
https://thecoursecartel.com/171

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Ever wanted a sneak peek behind the scenes of a successful online course launch to see what REALLY happened? The good, the bad... and the "lessons and learnings" for next time?

If so, this episode is for YOU.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice?

That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things that I am doing to build my business in 2024.

Links and Resources Mentioned in Episode:

• Episode 158: Our Podcast Makes Us $8,300 an Hour — Here’s How
• Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. 
• BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. 

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You know the whole “money in your sleep” thing? 

“Build a funnel and watch the money roll in whilst you’re catching z’s”? 

The truth is, it’s real – but not in the same way it’s been taught, sold and done online for the past few years.

[Read the full blog post here].

The standard advice is that you set it up once, flick the switch to “on”, and watch the sales start rolling through the door. 

As much as I’d love to sell you that strategy, it doesn’t quite work that way. 

That’s the bad news. 

The good news? 

Is that when done the right way, at the right time, using principles that work right now, and the right “full funnel” strategy, an evergreen funnel can become one of the most powerful automated workhorses for generating bonus profit in your business. 

In today’s piece, I am going to share with you how to build out an evergreen funnel system to sell your online course, program or membership the RIGHT way. 

(No BS or unrealistic promises included). 

Side note – We have just added a fresh new course soldier to the Lifestyle Business School lineup. It’s called Automate and Accelerate, and it’s a step–by-step, here’s-exactly-how-you-do-it system for building out an evergreen funnel system to sell your offer/s on autopilot. 

It includes the full strategy for creating a front end evergreen funnel to make sales immediately, and then the three to six month back end ecosystem to continue to cycle your leads through a series of offers to make profit.. without lifting a finger. 

You can check out Automate and Accelerate and join us in Lifestyle Business School here.

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Ever wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start?

Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention?

Either way, this episode is for you!

In episode 31 of the Stevie Says Social podcast, I interview Louise Henry of Solopreneur Sidekick. Louise has committed to producing two episodes a week on Youtube to market her business online and as someone in the trenches, she was the PERFECT person to speak to about how to get started!

Links + Resources

HG Logitech c920 webcam.

ATR USB Microphone

Quicktime

iMovie

Tools:

Keywords Everywhere

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Pre PS: My friend and client, The Social Britify, is running a 100% free training series next week called The Insta Overhaul, teaching you what's REALLY working when it comes to marketing on Instagram in 2023 - and specifically, how to use the platform to make a BIG IMPACT and SELL (whilst remaining as your most authentic self and avoiding total resentment towards the app). Sign up and check it out here.

If social media feels like a chore, you likely don't have sustainable systems in place. 

In this week's episode, we explore how to install them into your business to lift your Instagram game.

Brittany Worthington is the founder of The Social Britify who you may recognise from last week's podcast episode or, as being one of our case studies inside of our Launchpad program.

In this podcast episode, Britt and I explore Instagram systems and strategies to streamline your social media game. 

Want to install them into YOUR business? 

In this podcast episode, we discussed:

✔️ The Importance of Systems for Capturing Ideas

✔️ How To Create More Efficient Content Creation Systems

✔️ How to Create Content for Different Phases of Your Sales Cycle

✔️ The Age-Old Debate: To Batch or Not To Batch

✔️ And MORE!

If you are a business or personal brand is on Instagram and you want to streamline your social media operations, this is the episode for you.

Want more? Here’s how we can help you:

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Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make.

Why?

Well, it’s called SOCIAL media for a reason.

Its real power lies in the opportunity it gives your business to connect DIRECTLY with your potential clients. Once you know who your ideal client is, social media allows you to find where they’re hanging out online, to connect with them and to have REAL, two way conversations with them.

Over time, that allows you to develop a relationship with them and – if you provide them with value – for them to like, know and trust you enough to want to do business with you.

With that said, in this episode, I am giving you three top tips for putting the ‘social’ into your social media efforts.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this is the episode for you.

Today, we're covering seven red flags to look for when hiring someone to manage the socials for your business.

Here goes.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Let's get one thing straight.

Crossing your fingers and hoping for the best isn't a social media strategy.

I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post.

So, rather than talking all social media strategy theory and watching your eyes glaze over, I thought I’d use the journey to launch Stevie Says Social (my own company) as a case study.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Pru Chapman heads up Owners Collective, which is dedicated digital community for early stage entrepreneurs, providing tools, tips, education and inspiration to help people create sustainable and profitable businesses.

In this episode, we chat about the following:

• Pru’s story and the journey of Owners Collective;
• The importance of building a strong community on social media;
• Email marketing and its importance;
• How to incorporate Facebook Live into your strategy – even when you’re scared of it!
• And much, much more.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want to retire early in 10 years, and live on $80k forever?

With a lifestyle business, you can.

 [Read the full blog post here].

People want a quick win, and the industry sells the pipedream of a gazillion dollars in two seconds.. but if you’re willing to develop the skill of being a course creator?

A LOT can happen in 10 years ⌛️

A. LOT.

Here’s the cliff notes:

Invest $10k a month from the profits of your high cashflow online course business for 10 years (instead of spending it on Gucci bags, a big team or lifestyle creep).

At year ten, you can retire with $2m in the bank.

You’ll take $80k a year for the rest of your life without depleting the balance.

Here’s your road map for retiring in 10 years, if you start today 🗺️:

1️⃣ Commit to developing the skill of being a course creator. Create one flagship course.

2️⃣ Develop your skills to sell 300 a year at $1000 each. That’s $200 - $300k. Spend one third of that on expenses/tax, a third on your salary and set a third aside ($120k a year).

3️⃣ Invest the one third you set aside into assets (eg stocks, property). In ten years assuming a 10% average annual return, you’ll have over $2million.

4️⃣ At this point, you’ll have the option to retire early. Spend 4% a year each year after that forever and you’ll have $80,000 in annual income without depleting the balance (Google the 4% rule).

5️⃣ But if you do it right? You’ll probably still be loving what you do so much you don’t even WANT to stop anyway.

This, my friends, is what it means to build a lifestyle business.

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To get sales, you need leads!

To get leads, you need traffic! 

So, how do you get it? 

What’s working now? 

[Read the full blog post here].

The truth is, times have changed. 

The landscape is crowded. 

Ads are costly. 

And getting attention feels about as easy as screaming to a band to pull you up on stage in the middle of a rock concert. 

So let me lift the lid on how I do it, and what’s working right now. 

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So, you have big business goals – incredible!

What’s your plan to achieve them? 

Q4 is sneaking up on us, and as anyone in online business would know that means prime money-making season!

There is a lot of opportunity in the final three months of the year.

[Read the full blog post here].

Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest quarter of sales yet!

The best way to prepare? 

With a simple, actionable marketing plan. 

If you haven’t created yours yet, now is absolutely the time. 

Planning ahead will allow you to get strategic, and squeeze the most juice out of this prime time on the online business calendar. 

In today’s piece, we will walk through how to create a simple marketing to smash your Q4 goals, and set yourself up for a strong end to what has for many been a more trying year. 

Want more? Here’s how we can help you:

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Pre PS  We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.

Should you create a membership site? 

So often, it's sold as the ultimate dream:

"Create a membership site and you too can enjoy recurring revenue - forever", they say. 

Which is kind of true.

Only, it also comes with a very, very big asterisk:

Memberships are one of the most advanced, psychologically trying, long-game, difficult leveraged business models out there. 

And, no-one is sharing THAT when they are selling the dream. 

In October 2023, I launched my very own online membership site. 

Believe me when I say that I have aged 26 Internet years in the months since (just kidding - kind of).

Here's the truth though: 

They are no joke, and this is coming from someone with six years in the online business space, experience in every leveraged business model under the sun, an advanced understanding of data and advanced marketing concepts  and serious grit and resilience. 

Cliff notes, though: I am a sucker for punishment and I actually enjoy the game of it.

But, honestly? 

I think I'd be in the minority here. It's kind of like an Ultra Marathon runner: 

It takes a special breed to want to put yourself through it, but it's worthwhile if you have what it takes, you're willing to play the long game and you're up for the task 😅. 

If you're finding yourself wondering "should I create a membership site?", I want to share with you the cold, hard truth about running a membership site based on my own personal experience. 

Take from it what you will. My hope is that it will help you go into this model with eyes wide open, because misaligned expectations is the ultimate dream killer. 

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This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.

Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.

In this episode, we're starting strong 🥃 

I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..

.. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.

Episode Show Notes

00:00 The importance of finding your niche
00:34 The cold hard truth about personal branding
01:37 Projects over businesses
02:24 Understanding personal brand-based businesses
04:29 Personal brand-based business vs. traditional business
06:30 What is a personal brand?
08:00 What are business interests?
10:23 Examples of personal brand projects
16:52 Conclusion and next steps

———

Recommended next episode: 

→ This is Part One in a series - subscribe to the podcast to get the next one the second it drops!

Links Mentioned: 

→ 'Don't Build Businesses! Build Projects!' - Read this article on Substack

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How do you create an online course that sells right now?

The truth is that times have changed, and what worked even just a few years ago no longer does. 

The online course market is maturing, and with the growth many are starting to wonder:

"Are people still buying online courses?"

Here's my two cents: 

Yes they absolutely are, but it’s uneven at the moment.

Some people are killing it and some are finding it tough. 

If you're wondering how you can create an online course that sells right now, here are seven things to keep in mind. 

1. Cultivate Trust and Authority

2. Contracts Create Friction

3. Creating an Online Course That Sells Requires Transparency

4. New Offers Require Time in the Market

5. Positioning is Everything

6. Risk Reversal is Extra Helpful

7. Trust and an Irresistible Offer Are King and Queen Right Now

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Let’s talk about cash flow, because ultimately? CASH is the lifeblood of every business under the sun.

Recently, I have had a number of conversations behind the scenes with clients that are feeling challenged managing payment plans, failed payments and the resulting cash flow challenges in their business.

In today’s podcast episode, we’re diving deep into payment plans, cash flow management and more.

Online course and coaching businesses USUALLY offer payment plans as an option for students and clients that are unable to pay “up front” for an investment. It’s a unique concept, in the sense that the course creator is ultimately shouldering the risk of defaults in the same way a bank would.

Here’s 10 things to think about when offering payment plans, and how to minimise your risk in offering them:
👉 Expect Defaults
👉 Make Projections Based on Pay in Full Payments
👉 Make It Clear That Payment Plans Are NOT a Subscription You Can Cancel
👉 Look for Options to Release Risk
👉 Keep on Top of Missed Payments
👉 Be Careful of LONG Payment Plans
👉 Ensure You Follow Up
👉 Prepare Templated Responses for Difficult Situations and Keep at Arm's Length
👉 Lead With Kindness
👉 Incentivise Pay in Full Payments
👉 BONUS -- Understand the Dunning Kruger Effect
👉 AND more!

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To stand out and sell — always, but especially in 2025 — you’ve gotta niche.

Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.

But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.

How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. 

PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!

Episode Shownotes:

00:00 The importance of niching
01:25 Common mistakes in niching
03:06 Stages of business development
09:17 The need for a niche in a crowded market
12:31 Three-step process to effective niching
13:04 Step 1: Choosing a profitable market
17:05 Step 2: Going one layer deeper
18:14 Step 3: Niching by vehicle
25:29 Conclusion and next steps

———

Recommended next episode: 

→ Part One in the Series: Don't Build Businesses! Build Projects!

Links Mentioned: 

→ 'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack

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Here's 7 things I see holding business owners back from their goal to build a leveraged business model.
This is based off seven years of experience and working with hundreds of online founders, and noticing patterns.
I hope recognising these will help you to shortcut the process.

[PS Our newsletter is live! Subscribe here].

1️⃣ Time & the Hockey Stick Effect
Building a leveraged business model takes MORE time upfront, and less time later on.
2️⃣ Misaligned Positioning
Get clear on who your offer serves, and match what you do to their problem.
3️⃣ Too Many Offers
At max, you need three offers - an audience offer, a core offer and an anchor offer. They should all complement and feed into each other.
4️⃣ Not Applying Scalable Traffic Strategies to a Scalable Business Model
The traffic strategies that work for a 1:1 or service business model won't be enough when trying to sell a leveraged offer. More units to sell means that you need more eyeballs to see your offers.
5️⃣ Not Making ROI based investment decisions
Once you have the offer sorted, learn the math involved to make ROI based decisions to invest wisely to grow.
6️⃣ Solving the Wrong Problem
Knowing the problem, and solving the right one, will cut your journey in half (or more)
7️⃣ Product-Model-Founder Misalignment
There is no right way of doing online business, only what is right for you.
You need clarity on your endgame, and the model that fits you as the founder.

In Lifestyle Business School, we focus on a structured approach to building a leveraged, expertise-based business model - actively working to avoid these pitfalls to build an aligned model with structured strategy that is right for YOU.
Join Lifestyle Business School at lifestylebusiness.school/join.

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📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here. 

In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now.  So, a few days ago, I started documenting the journey of re-building my business.

This podcast shares more of that process, including behind the scenes insights. 

BRAND NEW! The Lifestyle Business School newsletter where I'll also be sharing how I do the work, test and experiment and inch forward step by step in my business.

If you want to follow me in this journey,  subscribe to my newsletter and share it with others too!

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