Capitalism taught you that "generational wealth" is the pinnacle of success. 

But what if that vision is actually a trap designed to keep you stuck?

Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"

Listen to hear more about:

• How to think at the scale that your ancestors knew (but capitalism made you forget)
• Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have marked you for
• Questions that will get you thinking at the scale that you're meant for
• How to hold way bigger visions in your mind without collapsing

If something stirs in you as you listen to this — pay attention. That's how you know you're marked for more.

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.

We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.

Listen to hear more about:

• How fear and imposter syndrome masquerade as virtue
• The hidden costs of discount culture and scholarship programs
• The game-changing redefinition of what "accessible" means
• What equity looks like at different business stages: early, intermediate, and mature

Your ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. 

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? 

We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I call it intentional, aggressive, and imperfect care.

Listen to discover:

• Why success, acclaim, and riches are worth nothing without deep relationships
• The dangers of "minding your own business" 
• The counterintuitive approach to caring that feels risky, but will change the culture of individualism
• How to bring this principle into your business and personal life

Choosing community over comfort changes everything. Let's do this together. 

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce.

Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what commerce can look like.

Listen to hear more about:

• What sophisticated human commerce looked like for thousands of years before capitalism existed
• The shocking historical event that changed everything overnight (that they didn't teach me about in school)
• Why capitalism literally cannot stop — it's not a choice, it's built into the system
• Five key ideas that will point you toward participating in alternative liberatory forms of commerce

This conversation is deep and rigorous, and it matters. If you've ever felt conflicted about doing business in our current system, this episode will change how you see everything, and offer you a viable path forward.

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. 

One is disastrous for the health of local economies, and the other is not.

Listen to hear more about:

• What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyed
• The difference in the scale of millionaire vs. billionaire wealth.
• How distributed vs. concentrated wealth changes communities
• How your business-building decisions can make a difference

This episode will free you from any guilt you might have had about seeking prosperity, and show you how building ethical wealth isn't just about self-interest — it's about building economic foundations that create resilient communities for everyone.

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You are invited to our virtual retreat TOGETHER to take this work deeper. Check out more details here. 

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. 

The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from.

In this episode, we'll explore:

• Why conventional ideas about hope will always lets us down
• Why your deepest pain might actually be the doorway to the change you're meant to create in the world
• What we can learn from wisdom traditions that transforms collective grief into a force for unstoppable resistance 
• The counterintuitive reason why uncertainty is where hope becomes most dangerous to oppressive systems

This episode will ignite something in you that goes far deeper than optimism — it's a call to step into your role as an agent of the world that's trying to emerge through you, starting right now.

If you're ready to turn radical hope into a daily practice that sustains you while creating real change, join our online retreat. Check out more details here. 

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.

In this episode, you'll learn about:

• Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth
• The hidden costs of chasing shortcuts — and how they actually train your brain to think in ways that lose money
• Four business fundamentals that predict long-term success better than follower counts or viral posts ever could
• The difference between being patient vs. passive

In a world where everyone else is burning out chasing the latest growth shortcut, find out why patience might be your best friend in business. 

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Instead of asking "Is this working?" based on follower counts or viral posts, assess your actual business fundamentals — the underlying factors that predict long-term success.

1. Do you actually enjoy the work itself?

Reflection questions:

• Do I find satisfaction in the process of sharing my ideas and connecting with people?
• Am I showing up because I want to, or just because I think I have to?
• Does my current approach align with my values and authenticity?
• What aspects of my work energize me vs. drain me?

To do: Identify one change you could make to enjoy your work more.

2. Are you getting better at your craft?

The craft of your actual work:

• Am I more skilled at delivering my product/service than I was 6 months ago?
• What specific improvements can I point to?

The craft of marketing and selling:

• Am I getting more comfortable sharing more of myself (not just polished work)?
• Am I finding it easier to focus on genuinely helping rather than performing value?
• Am I better at understanding what people actually need help with?
• Am I learning to be more creative with marketing (vs. cold strategy)?
• Am I finding it easier to have real conversations (vs. broadcasting)?

To do: List 3 specific ways you've improved in the last 6 months:

3. Are you actually building relationships?

Remember: Growth starts with people closest to you. Don't dismiss connections from friends, family, or colleagues as "not real."

• Are people responding to your work (even if slowly)?
• Are your ideas traveling (people mentioning/sharing them)?
• Have you had genuine conversations this week?
• Are you helping people without attachment to outcomes?

 To do: List 5 real connections/responses from the past month (no matter how small).

4. Are you actually showing up consistently?

Are you doing the work or just stressing about the work? Track time spent this week on actually creating and sharing something that matters to you, having real conversations with human beings, helping someone solve a problem vs. stressing, analyzing, researching, overthinking.

What foundation are you building that you can't see yet?

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift  might change everything about how you attract the right people to your work.

In this episode, you'll learn about:

• Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategy
• Four paradigm shifts that move you away from chasing followers 
• How to work with (not against) your unique communication style, timing, and creative seasons
• Why building your own "one-in-8-billion blueprint" is the most pragmatic path to sustainable business relationships

Let me show you why you don't need to figure out something new to be more magnetic -- you just need to stop hiding who you actually are.

You've probably heard this advice a million times: "give value." 

Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?

Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.

Listen to this episode to explore:

• Why the ubiquity of "giving value" makes your shares invisible
• Why this framework sets up an impossible mental calculation that drives good-hearted people crazy
• How conventional marketing advice is literally built on colonial thinking
• The one simple question that changes everything about how you show up

Let me help you find your people online (Worksheet included below!)

The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! 

Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being?

Listen to this episode to discover:

• What your brain is really scanning for when someone lands on your feed (hint: it's not your credentials)
• Why your "professional" content might be alienating your potential clients
• The counterintuitive reason you should collect more rejections, not fewer
• The beliefs you're hiding that would make the right people obsessed with you

Unless you prioritize this, you'll keep attracting lukewarm followers who never buy anything.

________________

Worksheet: five questions for leading with who you are

Question 1: What's your natural way of speaking that you edit out to sound more professional?

Examples: Maybe you're naturally blunt and tell people exactly what they need to hear, but you soften everything because you're terrified of being called mean. Maybe you use crude humor but sanitize everything because you're afraid people will think you're inappropriate. Maybe you explain things through weird pop culture references but force yourself to use boring, generic examples instead.

Question 2: What aspects of how you actually work and became who you are, are you hiding because you feel like it's not relevant?

Examples: Maybe you have ADHD and work chaotically, but you're ashamed and spend hours forcing your content into logical order. Maybe you started your business after getting fired for being "difficult to work with" but craft some vague story about turning setbacks into opportunity. Maybe you grew up in foster care and that trauma is exactly what makes you good at helping people, but you never mention it.

Question 3: What part of your personality do you think would make people unfollow you?

Examples: Maybe you're ruthlessly competitive but exhaust yourself trying to sound zen and balanced. Maybe you have a dark, pessimistic outlook that makes you great at spotting problems, but you force yourself to sound positive and sunny. Maybe you're judgmental as hell with strong opinions but act nonjudgmental because being judgmental is "bad."

Question 4: What gets you genuinely excited that you think is too weird to share?

Examples: Maybe you're obsessed with reality TV but fear it makes you look stupid. Maybe you're fascinated by serial killers but don't want people to think you're disturbed. Maybe you're still obsessed with Disney movies at 45 but fear no one will take you seriously.

Question 5: What beliefs do you hold that you intentionally avoid mentioning because it feels like too much?

Examples: Maybe you think having kids isn't for everybody but avoid the topic because you don't want people to think you hate children. Maybe you think most people complaining about being "triggered" are avoiding personal responsibility but don't want to be insensitive. Maybe you believe people who are constantly broke are making terrible financial decisions but won't say it out loud because you don't want to look like an asshole. 

This week's challenge: Pick ONE question and share something real about it in your next post, story, or email. Watch what happens.

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity?

Listen to explore:

• Why personal brands are a less reliable business strategy than you've been told
• The crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business success
• The case for coherence over "branding"
• A simple but powerful question to ask before sharing anything that will transform how you show up online

Discover why the most sustainable and effective business strategy isn't about crafting the perfect brand image, but about having the courage to be genuinely, inconveniently, beautifully human.

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.

In this episode, you'll learn about:

• The vast gap between your loudest critics and those who actually make your business work
• Why critics don't get in the way of your work -- and may sometimes even help your impact
• The key differences between constructive feedback and bad faith attacks -- and how to tell the difference 
• What's really worth fearing (and it's not the opinions of internet strangers)

This episode will give you the shot of permission, relief, and courage to do your most intentional work that you've been waiting for. Because what's inside you matters. 

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. 

Her next words to me were — no joke — "That's an embarrassment." 

Um. Excuse me. What?

What followed was a conversation that cracked my brain open  —  about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. 

Listen.

---

Ancestral Wealth starts December 9th. 

Applications are open now.

https://play.simonegraceseol.com/ancestral-wealth

What if everything you think you know about being "canceled" is wrong?

Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you.

In this episode:

• Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creators
• The attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in days
• The comeback formula hiding in plain sight — what successful recoveries reveal about audience psychology
• Why good intentions aren't just nice-to-have — the practical protection that comes from genuine service 

Ready to stop creating from fear? This is part 2 of 3 in my series on overcoming the fear of being canceled once and for all. Enjoy this episode, and tune in next week.

The biggest threat to your voice isn't the internet mob.... it's YOU!

If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say...

... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel you.

The first step to becoming un-cancellable?

Developing an un-cancellable relationship with yourself. 

Let me show you how.

This is Part 1 of a two-part series on disarming the fear of being cancelled to do your most courageous work. Next week we're getting into the messy reality of what actually happens when you put yourself out there. Tune in again!

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. 

But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income.

My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative.

Listen to learn more about:

• The multiple skill sets required to run a coaching business (and why most other professions only require one)
• Where life coaching fits in economic sector models and what that means for market demand
• How social and financial capital affect your chances of building a sustainable practice
• Why coaching skills can enhance traditional careers more reliably than standalone businesses

Let us be clear: we love coaching, believe in coaching, and our aim is NOT to discourage anyone. Instead, we want to equip you with the information you need to approach this work strategically and sustainably, so that coaching enhances your life rather than draining it.

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode.  

Listen to learn more about:

• The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you
• Why having a "normal job" is your unexpected secret weapon in business-building
• Why most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEAST progress
• Practical strategies for managing your energy and time when you're building a business around other work

If you are seeking a job, or already have a job that supports you as you work on your business, this episode will help you to feel proud of yourself. Because your path is one of wisdom, self-respect, and sharp strategy. 

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. 

All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions are meant to be held in creative relationship instead?

In this episode, I'm letting you in on the paradoxes that make me ME. I've asked my longtime mentor Karen Hawkwood to analyze my astrological chart as a live case study of her method. Listen to hear more about:

• How we often woefully misunderstand our own medicine 
• How to broker peace between different parts of yourself that rub against each other
• Why things like internal tension and struggle (which conventional self-development try to get rid of) are actually vitally important 
• How to carry paradox intentionally and skillfully

You'll start recognizing your own patterns in ways that will surprise you, and ultimately liberate you.

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Simone highly recommends!

• Karen's Paradox School is open for enrollment: www.theparadoxschool.com
• Listen to Karen's podcast Human Equals Paradox: https://podcasts.apple.com/ca/podcast/human-equals-paradox/id1793972271
• Hang out with Karen on Instagram: https://www.instagram.com/kjsassypants/

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. 

Our message for you?

Do not panic.

And we have really good reasons why you shouldn't.

Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navigate times of communal crisis. 

Many people have told us it gave them so much hope and encouragement, and we hope it does the same for you, too.

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Hang out with Rashida and me on Instagram.

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction.

Listen to hear more about:

• Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit
• How you know if you've crossed the line from healthy ambition into something destructive
• The unmet emotional needs that usually drive this whole cycle 
• Practical strategies for getting off the treadmill without abandoning your ambitions entirely

Discover how to break free from the cultural narrative that equates your worth with your output, reconnect with what actually nourishes you, and find the kind of growth that makes you more of who you are instead of less. 

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream.

Listen to hear more about:

• Why the fantasy of complete geographic freedom might be rooted in a fundamental misunderstanding of human interconnectedness
• The hidden army of rooted workers whose place-based labor makes your mobility possible — and what happens when we ignore this reality
• How the idealization of the "location independent" lifestyle is based on a hierarchy created by the privilege of some that excludes others
• Indigenous wisdom about reciprocal responsibility and "honorable harvest" that can transform how we approach any new place
• The paradox of freedom that comes from commitment vs. the absence of it

We all need both wings and roots.You'll discover a framework for conscious mobility that honors both your desire for autonomy and your responsibility to the communities that sustain you — whether you stay put in one place, or travel the world.

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations.

Listen to hear more about:

• A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcome
• The subtle but powerful distinction that guides every sales conversation
• How to honor both the mind and body wisdom in decision-making
• Why prioritizing relationship over conversion creates more sustainable success

You'll discover a decision-making framework that not only transforms your business interactions but can illuminate clearer paths in all areas of your life.

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.

Listen to hear more about:

• The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears
• Why there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamics
• How binary thinking (good/bad, right/wrong) keeps us trapped in cycles of shame and disconnection from our wisdom
• Practical questions to help both business coaches and clients navigate this complex landscape with more authenticity

I'll help you move beyond moral purity or cynical detachment into a more nuanced space where you can hold paradox, question systems, and still do meaningful work that aligns with your values.

It's not about being perfect. It's about being awake and honest within the messy complexity of doing business in today's world, and being willing to learn and do a little bit better today than we did yesterday.

You can have the most beautiful vision for change — but without material resources, your vision can't go very far. 

Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital.

Listen to hear more about:

• Why scarcity is a lie... there's actually a f*ck ton of money in the world
• Why decolonization REQUIRES massive amounts of capital
• Why business gives you autonomy over capital in ways that grants and nonprofits never will
• The spiritual work of expanding your capacity to generate and redistribute wealth

So many of us have been taught that caring about money corrupts you.

This episode offers a different path — one where your ambition to build wealth is in service to your community and your ancestors' dreams.

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.

Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.

Listen to hear more about:

• Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of it
• How these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of care
• Why the choices that feel most authentic to you are actually the best strategic choices you can make
• A sustainable approach to growing your work without compromising your values or mission

In this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.

Listen to hear more about:

• Why "charge what you're worth" is flawed advice (and what to consider instead)
• The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"
• Why no price point is inherently "cheap" or "expensive"
• How to commit to your pricing decisions with confidence 

You'll walk away with a whole new relationship to pricing — not as a reflection of your worth, but as a strategic decision that allows both you and your clients to thrive.

I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.

Listen to hear more about:

• What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"
• How marketing built on genuine human connection creates a totally different resonance 
• The reasons why relying on AI makes for ineffective marketing — and it's NOT just because it makes you look and sound the same as everyone else
• How to enjoy the benefits of this technology without compromising all that makes your business YOU 

If you've ever felt like something is "off" in your AI-assisted marketing but you couldn't name it, this might be what you've been feeling all along.

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.

Listen to hear more about:

• Why you don’t actually need testimonials to validate your work (and why people still buy without them)
• The real purpose of testimonials (it's not what you think)
• How to ask for testimonials in a way that’s easeful, respectful, and gets powerful responses
• A step-by-step guide to collecting, editing, and sharing testimonials that feel true and aligned

You’ll walk away with a whole new relationship to testimonials — not as proof of your worth, but as part of how you serve. 

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.

Listen to hear more about:

• Why modern marketing is built on insecurity — and how we got here
• How to spot incongruence in your own business without shame or blame
• What I call “the third way”: a path that’s both soulful and skillful
• Four key elements of aligned business: self-knowledge, craft, feedback, and real timelines
• What to do when things aren’t working — even when you’re doing everything “right”

This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud. 

I'm diving into one of the most overlooked but critical issues in online business: incongruence.

This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

Listen to hear more about:

• The three stages of incongruence that show up at every level of business — from early growth to long-term success
• Why your audience picks up on energy that doesn’t match your words — and how that creates resistance and disconnection
• How unconscious fears around worth and validation get wrapped up in your marketing — and what that does to your message
• A more grounded, whole, and sustainable way to market — one that builds trust, connection, and real momentum

This conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.

This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.

Let's about what to do when people copy your work — ouch!

Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance.

Listen to hear more about:

• Why your best ideas will get copied — and why that’s not the end of the world
• How to stay grounded and creative without policing or obsessing over idea theft
• Three mindset shifts that help you stay focused on your growth and integrity
• A new way to think about intellectual work — less like “property,” more like shared lineage

I'll help you to reclaim your power, tend to your creative brilliance, and build something no one can steal — because it lives in how you show up, not just what you say.

Yes, building "know, like, and trust" matters in marketing... 

,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!

Listen to hear more about:

• How "know, like, and trust" is actually created in both consumer products and personal services
• When you actually need to build relationships, as opposed to having a product that sells itself
• The difference between authenticity and "performing intimacy"
• Why it's worth it to build relationships with people who care about YOU, beyond the transaction

Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.

Listen to hear more about:

• How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and extraction
• The "cancer" metaphor that reveals why all healthy growth in nature has limits, and what this means for your business
• Three dimensions of ethical growth that create a holistic approach to business: upward growth with limits, lateral growth, and downward growth
• How anchoring into natural cycles makes sustainable business effortless (instead of a constant struggle against burnout)

It's not about forcing yourself into endless expansion. It's about tending to your inner and outer ecosystems and deeply aligning with natural cycles.

When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. 

I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace.

Listen to hear more about:

• The practical — not just spiritual — importance of connecting to your ancestors
• What gives ancestral work real power in your life, and not just be a poetic metaphor
• How this work roots you in a power that can't be manipulated or negotiated away
• What to do if you're thinking "but I don't know who I come from" or "I don't feel connected to my ancestors"
• How to start hearing your ancestors' messages for you right away

So many of us are starving for belonging, aching to know who we are beyond what capitalism has reduced us to. This episode offers a way to root into that belonging today.

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Take the free course Buiding Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course: Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

I'm trying something new!

I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. 

On this episode, we explore questions like:

• What do I do when the work I do feels frivolous when so many people in the world are in trouble?
• How do I show up on social media when I don't even want to look at other people's stuff?

My clients have graciously given me consent to share these conversations with you. It is my hope that they will give you insights, "aha" moments," and breakthroughs on similar things you've been struggling with.

If you'd like to be part of these conversations, I hold these live calls weekly inside HOME, and our community is always open for you to join. Come bring your questions and experiences to our next call! You can learn more here.

I've been nervous to say this so far, but here goes...

Some of the biggest frustration I feel comes from watching people who are already "established."

Because I know there's MORE there.

(And deep down, they know, too.)

In this bonus episode, I talk about how the comfort of "what's working" can be the exact thing that holds you back from your biggest work and soul-transformative impact. 

If you're ready to leave the safe zone and into your true calling, I invite you to join me in Truth or Dare. 

I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or Dare. 

This episode features an audio excerpt from the Pre-game Workbook — the part most business programs completely ignore.

We’re talking about a concept that will change how you see yourself and your work forever: the difference between your profession and your artistry. 

Your job title? Irrelevant. 

Your latest pivot? Not the point. 

Your artistry? That’s the unshakable through-line that makes your work matter.

Let me show you how to find it.

Inside this Episode, I talk about:

• How your artistry (and yes, you have one, I promise you) is the hidden force behind everything you do... even if you don’t see it yet.
• The critical mistake most entrepreneurs make when they confuse their profession with their deeper purpose.
• How anchoring into your artistry makes boldness effortless (instead of a constant struggle to “be brave”).

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Want More? If this episode resonated, Truth or Dare is for you. It’s not about forcing yourself into scary action. It’s about deeply aligning with your artistry so that every step forward feels inevitable. Registration is open right now — come join us HERE.

"Should I be showing up and sharing my work if I don't have anything to sell yet?"

My answer is an emphatic YES.

Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest  mistakes you can make. By the time you have that "perfect" positioning or product ready to release, who is going to care? You'll be starting from scratch with no audience, no buzz, no invested supporters.

When you share your process from a spirit of generosity -- your unfinished thoughts, rough drafts, and learnings -- three powerful things happen:

1. You attract a community of people who become emotionally invested in your journey
2. You get real-time feedback that gives you 100x more valuable insights for building a sellable offer than "market research"
3. You create the perfect "business card" that markets on your behalf, creates connections and opens doors for you.

Doesn't matter if you even have a business or not. Doesn't matter if you don't even know what your 'thing' is, or how many fears you have. 

Stop waiting. Your work deserves to be seen NOW -- even (especially) while it's still evolving.

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Links:

Join Truth or Dare starting March 20th, and I'll help you make the biggest moves to get the fastest results while building the emotional architecture to consistently choose courage over fear.

Austin Kleon's book Show Your Work

In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your offer.

What if a business coach helps people create 5-figure months but she's been struggling to hit those numbers herself for the past year?

What if a financial consultant no longer feels good helping people with individual finances without also talking about civic action?

What happens when the offer you once loved no longer feels like something you can proudly stand behind?

While it might feel like you're just failing or confused, what's really happening is that the universe is sending you a message you've been ignoring. It is an invitation to something deeper, truer, and ultimately more powerful than what came before.

Your next chapter is calling. Pick up. 

In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral.

Meet the Garbage Post Challenge: 100 pieces of content in 30 days with only TWO criteria. That's it. No genius required. Just words + posting.

I'll share the jaw-dropping results thousands of people have experienced, and how exactly it works opens up the floodgates of your creativity and income.

Your brain will fight this challenge with everything it's got. And I'll teach you how to change those conditioned responses so that you can make breakthrough after breakthrough. 

Your magnetic marketing voice isn't going to fall from the sky. Let's speak it into existence. 

Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share a radical alternative: liberatory business.

• What if community care was the foundation of your business, not a "nice to have"?
• What if your well being, the well-being of the greater collective, and your profitability are not in competition?

Let me be honest. This path isn't simple. It's messy, complex, and demands our humility and courage. There are no perfect answers; only the willingness to ask better questions, and to live into courageous experiments.

Join me as we navigate this little-charted territory together. Whether you're struggling with ethical pricing, authentic marketing, or simply wanting your work to be meaningful in a topsy-turvey world — this conversation is for you.

You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."

In this episode, you'll learn about:

• The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enough
• Why someone might love what you do and still never buy from you
• How to make what you offer feel as clear and obvious as buying an iron 
• How to sell people on making a decision TODAY.

If you've been putting calls to action at the end of your content and getting crickets, this episode will show you what's actually missing. 

So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” 

In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. 

Listen to hear more about:

• Reasons to feel hopeful in this moment in history
• How the people in power have always used the same playbook to divide us (and why knowing this changes everything)
• Why caring for each other is actually the most threatening thing you can do right now – and what this means in practice
• What to do when you feel isolated and don't know your neighbors or what they need

Resources mentioned in this episode:

• Liberated Life Community - Rashida's new community for people learning to show up and care for each other (limited time only offer: $60 total for first 3 months) 
• Follow Rashida Bonds on Instagram
• Showing Up for Racial Justice (SURJ): A national network of white people working to undermine white supremacy - 
• 10-minute action list: Instant access to the full list of simple actions you can take right now

I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent.

In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might be exactly what you need.

Listen to hear more about:

• Why your ancestors matter — and they might not be who you think
• The harvests you've been overlooking (and why recognizing them plants seeds for what's next)
• Why showing up in person matters in a way that FaceTime can never replace
• How to practice gratitude in a way that doesn't feel performative (and why that matters)

So many of us are starving for belonging and true togetherness. This episode offers a way to start building it today.

Episode 38: The “Spiritual”-to-MAGA Pipeline: Why Colonized Spirituality Leads to Fascism

How do people who speak of love, light, and unity end up parroting authoritarianism, white supremacy, and fascism? In this powerful and deeply needed episode of Liberatory Business, Simone Seol unpacks what she calls the “Spiritual-to-MAGA Pipeline” — the hidden patterns that transform colonized spirituality into fertile ground for oppressive ideologies.

Drawing from her own Korean shamanic lineage and examples from Catholic monastic and Buddhist traditions, Simone contrasts traditional, lineage-based spirituality with colonial spirituality — a version of “spiritual growth” that prioritizes individual transcendence over collective accountability. She explains how this shift produces people who feel entitled to “truth” while being accountable to no one, and how that mirrors the psychological conditions fascism thrives on.

You’ll learn:

• The core differences between traditional, community-embedded spirituality and colonial, extractive spirituality
• Why colonized spirituality creates perfect conditions for authoritarian thinking and supremacist ideology
• How “natural law” rhetoric has been used historically to justify fascism — and why it’s resurfacing in modern wellness spaces
• The antidote: what it actually looks like to practice spirituality in right relationship with land, elders, lineage, and community
• Why stolen medicine isn’t medicine at all — and how to recognize when “healing” practices are spiritually malnourished

If you’ve ever felt uneasy about modern spirituality or wellness spaces but couldn’t quite put your finger on why, this episode offers a clear, compassionate roadmap for understanding and changing the culture.

🎧 Listen now and start reclaiming spirituality as a force for collective liberation.

Back in March 2025, I recorded a raw and intimate conversation in Finland with my  friend Danny Lim, the preeminent life coach and coach trainer of Singapore. 

In this episode, we talk about:

• Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" 
• My time in the "void" where I lost all clarity and thought I might never get it back
• What it's like to run a business on pure gut feeling 
• Why everyone you admire is exactly as fucked up as you are

This is a long one, so get comfortable. We go deep into what it means to "love the poop of life" -- and how to build your business from inside of the compost.

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Hang out with the incredible Danny Lim on Instagram! 

My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.

Listen to hear more about:

• What happened when my parents put their home up as collateral with almost no money left
• The shocking move my mom made with money after a devastating tax penalty — and why it changed everything
• Why the Western obsession with ROI might be costing you longevity (and what to focus on instead)
• How my mom practices the feng shui of money

My sister-collaborator Dr. Joey Liu joins me to unpack this wisdom through Taoist and Buddhist lenses — and we're inviting you to run it through your own ancestral paradigms too. 

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

I want to help create 1,000 millionaires of the Global Majority.

1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions.

You're meant to be one of them.

Join me and Dr. Joey Liu for a free 2-hour live class: 7-Figures for Liberation

Learn the entire arc of liberatory wealth — from your first dollar to building infrastructure that outlives you

Wednesday, November 19th (US) / Thursday, November 20th (Asia)

Free. 

For Black, Brown, Indigenous, Arab, Asian, and Pasifika people only.

REGISTER HERE (to access live call and recordings)

In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks.

In this episode, you'll learn about:

• The surprising place your real authority comes from 
• Why "owning" money might be the exact wrong relationship to have with wealth
• The one question that reveals whether your marketing is manipulation or genuine service
• Why staying small and anonymous might actually be a form of hoarding

If you've been looking for permission to build your business differently than mainstream models, this episode is that permission. 

Want to go deeper? Our upcoming course, Ancestral Wealth, is an eight-week intensive where you'll work with these principles in depth, in community, with deep structure and practical application.

Learn more and apply here: https://play.simonegraceseol.com/ancestral-wealth