Liberatory Business with Simone Seol – Détails, épisodes et analyse

Capitalism taught you that "generational wealth" is the pinnacle of success. 

But what if that vision is actually a trap designed to keep you stuck?

Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"

Listen to hear more about:

• How to think at the scale that your ancestors knew (but capitalism made you forget)
• Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have marked you for
• Questions that will get you thinking at the scale that you're meant for
• How to hold way bigger visions in your mind without collapsing

If something stirs in you as you listen to this — pay attention. That's how you know you're marked for more.

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.

We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.

Listen to hear more about:

• How fear and imposter syndrome masquerade as virtue
• The hidden costs of discount culture and scholarship programs
• The game-changing redefinition of what "accessible" means
• What equity looks like at different business stages: early, intermediate, and mature

Your ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. 

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Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcw

Apply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? 

We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I call it intentional, aggressive, and imperfect care.

Listen to discover:

• Why success, acclaim, and riches are worth nothing without deep relationships
• The dangers of "minding your own business" 
• The counterintuitive approach to caring that feels risky, but will change the culture of individualism
• How to bring this principle into your business and personal life

Choosing community over comfort changes everything. Let's do this together. 

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce.

Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what commerce can look like.

Listen to hear more about:

• What sophisticated human commerce looked like for thousands of years before capitalism existed
• The shocking historical event that changed everything overnight (that they didn't teach me about in school)
• Why capitalism literally cannot stop — it's not a choice, it's built into the system
• Five key ideas that will point you toward participating in alternative liberatory forms of commerce

This conversation is deep and rigorous, and it matters. If you've ever felt conflicted about doing business in our current system, this episode will change how you see everything, and offer you a viable path forward.

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. 

One is disastrous for the health of local economies, and the other is not.

Listen to hear more about:

• What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyed
• The difference in the scale of millionaire vs. billionaire wealth.
• How distributed vs. concentrated wealth changes communities
• How your business-building decisions can make a difference

This episode will free you from any guilt you might have had about seeking prosperity, and show you how building ethical wealth isn't just about self-interest — it's about building economic foundations that create resilient communities for everyone.

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You are invited to our virtual retreat TOGETHER to take this work deeper. Check out more details here. 

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. 

The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from.

In this episode, we'll explore:

• Why conventional ideas about hope will always lets us down
• Why your deepest pain might actually be the doorway to the change you're meant to create in the world
• What we can learn from wisdom traditions that transforms collective grief into a force for unstoppable resistance 
• The counterintuitive reason why uncertainty is where hope becomes most dangerous to oppressive systems

This episode will ignite something in you that goes far deeper than optimism — it's a call to step into your role as an agent of the world that's trying to emerge through you, starting right now.

If you're ready to turn radical hope into a daily practice that sustains you while creating real change, join our online retreat. Check out more details here. 

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.

In this episode, you'll learn about:

• Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth
• The hidden costs of chasing shortcuts — and how they actually train your brain to think in ways that lose money
• Four business fundamentals that predict long-term success better than follower counts or viral posts ever could
• The difference between being patient vs. passive

In a world where everyone else is burning out chasing the latest growth shortcut, find out why patience might be your best friend in business. 

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Instead of asking "Is this working?" based on follower counts or viral posts, assess your actual business fundamentals — the underlying factors that predict long-term success.

1. Do you actually enjoy the work itself?

Reflection questions:

• Do I find satisfaction in the process of sharing my ideas and connecting with people?
• Am I showing up because I want to, or just because I think I have to?
• Does my current approach align with my values and authenticity?
• What aspects of my work energize me vs. drain me?

To do: Identify one change you could make to enjoy your work more.

2. Are you getting better at your craft?

The craft of your actual work:

• Am I more skilled at delivering my product/service than I was 6 months ago?
• What specific improvements can I point to?

The craft of marketing and selling:

• Am I getting more comfortable sharing more of myself (not just polished work)?
• Am I finding it easier to focus on genuinely helping rather than performing value?
• Am I better at understanding what people actually need help with?
• Am I learning to be more creative with marketing (vs. cold strategy)?
• Am I finding it easier to have real conversations (vs. broadcasting)?

To do: List 3 specific ways you've improved in the last 6 months:

3. Are you actually building relationships?

Remember: Growth starts with people closest to you. Don't dismiss connections from friends, family, or colleagues as "not real."

• Are people responding to your work (even if slowly)?
• Are your ideas traveling (people mentioning/sharing them)?
• Have you had genuine conversations this week?
• Are you helping people without attachment to outcomes?

 To do: List 5 real connections/responses from the past month (no matter how small).

4. Are you actually showing up consistently?

Are you doing the work or just stressing about the work? Track time spent this week on actually creating and sharing something that matters to you, having real conversations with human beings, helping someone solve a problem vs. stressing, analyzing, researching, overthinking.

What foundation are you building that you can't see yet?

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift  might change everything about how you attract the right people to your work.

In this episode, you'll learn about:

• Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategy
• Four paradigm shifts that move you away from chasing followers 
• How to work with (not against) your unique communication style, timing, and creative seasons
• Why building your own "one-in-8-billion blueprint" is the most pragmatic path to sustainable business relationships

Let me show you why you don't need to figure out something new to be more magnetic -- you just need to stop hiding who you actually are.

You've probably heard this advice a million times: "give value." 

Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?

Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.

Listen to this episode to explore:

• Why the ubiquity of "giving value" makes your shares invisible
• Why this framework sets up an impossible mental calculation that drives good-hearted people crazy
• How conventional marketing advice is literally built on colonial thinking
• The one simple question that changes everything about how you show up

Let me help you find your people online (Worksheet included below!)

The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! 

Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being?

Listen to this episode to discover:

• What your brain is really scanning for when someone lands on your feed (hint: it's not your credentials)
• Why your "professional" content might be alienating your potential clients
• The counterintuitive reason you should collect more rejections, not fewer
• The beliefs you're hiding that would make the right people obsessed with you

Unless you prioritize this, you'll keep attracting lukewarm followers who never buy anything.

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Worksheet: five questions for leading with who you are

Question 1: What's your natural way of speaking that you edit out to sound more professional?

Examples: Maybe you're naturally blunt and tell people exactly what they need to hear, but you soften everything because you're terrified of being called mean. Maybe you use crude humor but sanitize everything because you're afraid people will think you're inappropriate. Maybe you explain things through weird pop culture references but force yourself to use boring, generic examples instead.

Question 2: What aspects of how you actually work and became who you are, are you hiding because you feel like it's not relevant?

Examples: Maybe you have ADHD and work chaotically, but you're ashamed and spend hours forcing your content into logical order. Maybe you started your business after getting fired for being "difficult to work with" but craft some vague story about turning setbacks into opportunity. Maybe you grew up in foster care and that trauma is exactly what makes you good at helping people, but you never mention it.

Question 3: What part of your personality do you think would make people unfollow you?

Examples: Maybe you're ruthlessly competitive but exhaust yourself trying to sound zen and balanced. Maybe you have a dark, pessimistic outlook that makes you great at spotting problems, but you force yourself to sound positive and sunny. Maybe you're judgmental as hell with strong opinions but act nonjudgmental because being judgmental is "bad."

Question 4: What gets you genuinely excited that you think is too weird to share?

Examples: Maybe you're obsessed with reality TV but fear it makes you look stupid. Maybe you're fascinated by serial killers but don't want people to think you're disturbed. Maybe you're still obsessed with Disney movies at 45 but fear no one will take you seriously.

Question 5: What beliefs do you hold that you intentionally avoid mentioning because it feels like too much?

Examples: Maybe you think having kids isn't for everybody but avoid the topic because you don't want people to think you hate children. Maybe you think most people complaining about being "triggered" are avoiding personal responsibility but don't want to be insensitive. Maybe you believe people who are constantly broke are making terrible financial decisions but won't say it out loud because you don't want to look like an asshole. 

This week's challenge: Pick ONE question and share something real about it in your next post, story, or email. Watch what happens.