Explorez tous les épisodes du podcast Let's talk Marketplace

What happens when a traditional company like plant protection specialist Neudorff enters the international D2C market? Sure, the first step is Amazon. But what's the second? Local heroes like bol in the Netherlands. In this episode, Tamer Memis and Hassan Imran report on how a digital offshoot becomes a speedboat, why in-house logistics is part of the core business, and how it is possible to go live on bol in less than three weeks. (Spoiler: They did their homework beforehand.) Patricia Lay from bol explains why this is only the case for a few sellers, how bol helps foreign retailers get started, and why bol now also allows non-EU sellers.

Note from the sponsor Taxdoo:

Imagine this: 1,000 orders and one incorrect VAT rate, and suddenly you've lost $4,000. This is a real risk for many cross-border sellers in Europe. That's because VAT in e-commerce is complex. That's why we've teamed up with our partner Taxdoo to break down what marketplace sellers really need to know about VAT. In our detailed analysis, we discuss when OSS helps and when it doesn't, when a marketplace collects VAT and when you as a seller are still liable, and why an incorrect VAT rate has a direct impact on your prices and margins. You can find the article with a complete overview of EU VAT rates as well as tax rates for the UK and Switzerland here: https://marketplace-universe.com/vat-traps-7-critical-rules-every-marketplace-seller-in-europe-needs-to-know/

Chapters:

00:00 Introduction to bol and Neudorff

07:55 The Onboarding Process for International Sellers

10:47 Underestimated market: Netherlands

14:27 Market Dynamics: The Dutch E-commerce Landscape

21:22 Challenges for International Sellers in the Dutch Market

25:01 Future Prospects for bol and International Sellers

27:05 Turning logistical necessity into a success

Men focus on AI, women on community and content – that was the impression left by this year’s K5 keynote. While the male speakers see AI as the ultimate game changer that could make online shops obsolete and secure the dominance of large platforms, the female speakers envision the future in creator and content-driven commerce. In this episode, Ingrid and Valerie discuss these perspectives and highlight where the common ground lies: in action, in speed, and in the importance of content. They also take a closer look at a perspective that is often completely overlooked – that of the consumer who simply wants, - or needs- , to buy at the lowest possible price.

Note from the sponsor PlentyONE:

Selling on Amazon, Ott0, Zalando, or Kaufland? Then you already know: every marketplace has its own rules, fees, and expectations. But what if you had one clear, structured overview that compares them all – side by side? Our partner PlentyONE, has created exactly that: a free whitepaper that helps you find the right platforms for your products, categories, and strategy. It covers Marketplace access requirements, fees & commissions, fulfillment rules & SLAs - and much more – from Amazon to Zalando. It provides many insights into multichannel commerce and helps you to work out your individual roadmap for a successful multichannel strategy. Get the white paper right here: https://www.plentyone.com/de/multichannel-whitepaper?utm_source=marketplaceuniverse&utm_medium=referral&utm_campaign=CP_MKT_Whitepaper_Multichannel &utm_content=podcast-spoken-ad

Note from the sponsor bol:

Bol has established itself as a local hero in the Netherlands and Belgium and has become the market leader in the region thanks to a clear focus on customer satisfaction and innovation. It offers more than 42 million products in 28 categories and access to more than 13 million customers. This also makes bol attractive for retailers from neighboring countries. Want to know more about bol? Then look forward to our podcast episode 119 next week, in which we talk to Patricia Lay, Partnership growth manager at bol and, Hassan Imran, e-commerce manager at Neudorff ePeformances, about his experiences with selling on bol.

Note from the sponsor eBay:

On July 10, we’re inviting a select group of decision-makers to join us for our final live Connect Event  before the summer break – the eBay „Entscheider Dinner“. This exclusive dinner is designed for meaningful conversations, new connections, and fresh marketplace insights in a relaxed setting. A few seats are still available for brand representatives who want to be part of this handpicked group. If you’d like to join us for an inspiring summer evening full of ideas, exchange, and excellent food – register now: https://webforms.pipedrive.com/f/2XDfDE0vbHe8h96aXSfyWrvp8zpVs4yHFNCmobskstDVlYZklO5oapv41ZpvF2zPJ

Chapters:

00:00 Adventures at K5 Conference

03:10 Insights from the K5 Conference

05:23 The Future of E-Commerce: AI and Shopping Agents

12:00 The Role of Community and Content in Commerce

18:03 Speed vs. Strategy in E-Commerce

23:54 Understanding the Average Consumer

30:01 Final Thoughts and Future Directions

"E-commerce isn’t complex." A bold statement – especially coming from the Vice President Marketplace at MediaMarktSaturn. But Christian Kollesch means it. In this episode, he explains what’s behind it: the strategic repositioning of the MediaMarktSaturn marketplace, the expansion into new verticals like DIY and Baby & Kids, and the ambitious goal to become Europe’s leading platform for refurbished electronics. He also shares how this transformation is being executed – with hands-on seller support, access to first-party data, and unique services such as Space-as-a-Service. Last but not least, he talks about the marketplace’s international rollout, which is recently live in Belgium and Poland and will soon expand to Turkey and Hungary, all while tripling GMV within just one year. For more Information: https://faq.mediamarkt.de/app/answers/detail/a_id/17006/~/was-ist-der-mediamarkt-marketplace%3F

 Chapters

00:00 Introduction to MediaMarkt's Marketplace Expansion

05:50 The Shift in Marketplace Strategy

10:06 Marketplace Growth and Performance Metrics

14:00 Seller Dynamics and Quality Management

17:01 Competitive Pricing and Seller Advantages

21:19 Marketplace Strategy and Seller Support

25:06 Expanding into New Vertical Categories

28:24 Brand Integrity and Customer Expectations

30:00 Onboarding Process for Sellers

32:46 Quality Control and Seller Performance

35:34 Vision for Refurbished Products Market

Five marketplaces in one fell swoop – after 1.5 years of preparation, AlphaTrail is taking the next big step in multichannel distribution. In this episode, Valerie talks to Michael Grundwürmer, CEO & Co-Founder of AlphaTrail, about how the former Amazon-only brand has developed into an international premium brand for bicycle parts and is simultaneously launching on eBay, Otto, Decathlon, Alltricks, and bol. They discuss the biggest challenges, such as finding a suitable logistics provider, the unimagined possibilities of AI, and the power of clear focus – which always trumps pure speed.

Note from the Sponsor ChannelEngine:

Marketplace fees, middleware costs, pick & pack, shipping, returns processing, and even storage fees - anyone who sells on marketplaces knows that it's often not easy to understand what you're really left with at the end of the day. That's because hidden profit killers can lurk everywhere. To help you get more profit out of your marketplaces, ChannelEngine has compiled 5 tips for greater profitability on marketplaces in a new e-book. It shows how low-margin products can become real profit drivers and why clearly calculated minimum prices are crucial for your profitability. Click here for the 5 tips for greater profitability on marketplaces: https://marketplace-universe.com/5-tips-for-better-marketplace-profitability/

Chapters:

00:00 Introduction to AlphaTrail and Its Journey

09:00 Diving Deeper into AlphaTrail's Product Strategy

15:13 Marketplace Strategy and Expansion Plans

20:28 Exploring Marketplace Strategies

24:52 The Role of AI in E-commerce

28:06 Understanding Customer Behavior Across Marketplaces

33:16 Data-Driven Decision Making in E-commerce

34:38 Maintaining a Lean Business Model

37:15 The Future of AI in E-commerce

International verkaufen? Für viele ein Angstthema, für MeineMarkenMode längst Alltag – wenn auch mit reichlich Narben. In dieser Folge sprechen wir mit Timo Bethlehem, Geschäftsführer von MeineMarkenMode, und Julius Komp, CEO & Co-Founder des Cross-Border-Dienstleisters Exporto, über die realen Herausforderungen der Expansion in europäische Märkte: Steuerregularien, Zollformalitäten, Retourenprozesse, Lieferzeiten – und die allzu bekannte Diskrepanz zwischen den Messwerten der Carrier und den Erwartungen der Marktplätze.

Außerdem sprechen wir darüber, warum der britische Markt besonders anspruchsvoll ist, wie stark grenzüberschreitende Steuerpflichten interne Ressourcen binden können  und warum DHL für den Versand in die Schweiz nicht die passende Lösung war. Timo teilt seine Erfahrungen mit beeindruckender Offenheit – inklusive vieler schmerzhafter Learnings. „Ich verzichte darauf, alle meine Narben zu zeigen“, sagt er – doch in dieser Folge offenbart er doch einige.

Chapters

00:00 Einführung in die Internationalisierung

08:20 Die Herausforderungen der Expansion

11:49 Typische Stolpersteine bei der Internationalisierung

19:04 Compliance und Steuerthemen als Hürden

23:38 Management der Logistik und Carrier-Auswahl

24:44 Herausforderungen im internationalen Versand

27:13 Die Bedeutung von Dienstleistern in der Internationalisierung

31:18 Ganzheitliche Lösungen für den europäischen Versand

36:14 Marktherausforderungen und Strategien für den UK-Markt

40:59 Zukunftsausblick und Expansionsstrategien

Chapters

00:00 Introduction to International Expansion

08:20 The Challenges of Scaling Abroad

11:49 Common Pitfalls in Cross-Border Growth

19:04 Compliance and Tax Issues as Key Barriers

23:38 Managing Logistics and Choosing the Right Carriers

24:44 Operational Challenges in International Shipping

27:13 The Role of Service Providers in Successful Expansion

31:18 End-to-End Solutions for European Shipping

36:14 Market Challenges and Strategic Approaches for the UK

40:59 Outlook and Future Expansion Plans.

In this episode, Ingrid and Valerie discuss the most important marketplace news from May – and one topic clearly stands out: the proposed merger between Zalando and About You is now officially under scrutiny by the European Commission. Many brands have already received formal inquiries from Brussels. The two explore what this means for brands and the deal’s timeline – and talk about why About You pulled out of TikTok Shop after just four weeks.

Also in this episode: Nike is back on Amazon as a 1P supplier, and e-commerce in Germany is growing again – but almost entirely driven by marketplaces. The same goes for the Otto Group, whose improved numbers are largely thanks to its marketplace business.

And they take a look into the future: at gaming platform Roblox, which is entering e-commerce with Shopify, and at the potential impact Amazon’s AI shopping assistant Rufus could soon have.

Chapters:

00:00 Marketplace News Overview

06:53 Merger Investigations and Market Impacts

12:47 Nike's Return to Amazon

13:56 E-Commerce Growth in Germany

16:40 Roblox cooperation with Shopfy

17:35 Emerging Trends in E-Commerce

20:12 Community Building and Future Outlook

“If you can't do better than Allegro, stay at home.”

A clear message from Marcin Czyczerski – and a warning to Western platforms that think they can just start up in Poland. The former CEO of CCC/Modivo describes the unique features of the marketplace landscape in Poland – one of the most exciting and challenging e-commerce markets in Europe.

Marcin explains why Allegro is so dominant and why Western brands often struggle on Allegro. He assesses the opportunities for other players and reveals what makes Polish retailers and customers tick.

Chapters

00:00 Introduction to the Polish Marketplace Landscape

11:01 The Rise of E-commerce in Poland

24:05 Challenges for Western Marketplaces in Poland

24:33 Understanding Polish Consumer Behavior

30:27 Allegro's Competitive Edge

35:09 Challenges for Western Brands on Allegro

42:48 The Future of E-commerce in Poland

The biggest challenge in marketplace strategy? Your own company. In this episode, Ingrid talks to Christian Leihner, former Head of Marketplace and E-Commerce at Unilever and Haier, about the internal obstacles that often cause marketplace initiatives to fail – long before the first SKU goes live. Together, we clarify why many marketplace teams consist of nothing more than “an intern and a dog,” how a lack of support from senior management, unclear responsibilities, and a lack of incentives can ruin even the best ideas, and what companies need to do differently to build scalable, strategic marketplace structures from the inside out.

Note from the sponsor PlentyONE:

Multi-channel is a bit like an IKEA wardrobe: It looks simple, but until you try to put it together. If that sounds familiar, then you might want to check out a new white paper by PlentyOne, because they have put together everything you need to make multi-channel selling work. It breaks down the 10 most common challenges sellers face when entering the world of multi-channel from chaotic tool setups and losing the buy box to inconsistent product content. And they also give you lots of instructions on how to clear these typical pain points in their day-to-day operations. Get your free copy right here: https://www.plentyone.com/de/multichannel-whitepaper?utm_source=marketplaceuniverse&utm_medium=referral&utm_campaign=CP_MKT_Whitepaper_Multichannel &utm_content=podcast-spoken-ad

Chapters:

00:00 Introduction to Marketplace Challenges

07:29 Transformational Pain in Marketplace Teams

17:32 Navigating Internal Barriers to Marketplace Success

23:20 Strategies for Marketplace Entry

29:26 Retail Media and Marketplace Dynamics

Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being – even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform conflicts arising from a Temu listing. Marius explains why he is not writing off Temu, but will continue to evaluate it regularly.

Note from the sponsor eBay:

Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m. To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registration

Chapters:

02:56 Meet Marius Eckel: E-commerce Insights

06:08 Marketplace Strategies and Challenges

08:57 Exploring Temu: Initial Impressions

18:03 Navigating Multiple Marketplaces

21:12 The Impact of New Market Players

24:02 Brand Safety and Market Perception

27:54 Challenges of Selling on Emerging Platforms

30:33 Evaluating Market Trends and Brand Positioning

35:51 The Impact of Global Trade Dynamics

How do you build a successful marketplace? For this episode, Ingrid and Valerie have switched perspectives and brought Pinki Choudhury, a true master of marketplace development, to the microphone. As the strategic mind behind successful marketplace launches such as Tesco, Kingfisher, and Castorama, Pinki knows exactly what she's talking about. She presents her “Super Eight” -  the most important points for a marketplace that pays off - for everyone involved. This episode offers exciting insights into the mind of an experienced marketplace builder and is also a lesson in clear strategy -  not only for retailers with marketplace ambitions.

Note from sponsor Taxdoo:

Why are less than one percent of tax consulting firms prepared to work with marketplace retailers? Why don't they understand their business? And how can retailers find an experienced tax expert for their marketplace business who truly deserves this title? Roger Grothmann, founder of Taxdoo and former tax auditor, reveals what goes wrong behind the scenes in a very insightful interview, shares his critical insights, and provides valuable practical tips. You can find the entire interview here: https://marketplace-universe.com/interview-what-makes-a-good-tax-advisor-for-marketplace-sellers/

Chapters:

00:00 Introduction to Marketplace Dynamics

02:45 Understanding Marketplace Success Factors

09:10 Key Ingredients for Building a Marketplace

24:46 Navigating the Challenges of Fashion Marketplaces

33:06 Balancing First Party and Third Party Relationships

The de minimis rule in the US has expired, Trump has raised tariffs on China to up to 145% – what consequences will this have for the global marketplace business? Valerie and Ingrid explore this question in the new episode with the most important news in April. The US move is having far-reaching consequences – Amazon Haul is also affected, as is DHL. There's more news from Kaufland Global Marketplace, Babymarkt.de, Breuninger – and the first real Marketplace Universe anniversary!

Note from sponsor eBay:

Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m.

To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registration

Chapters

02:50 Impact of De Minimis Rule on US-China Trade

05:52 Amazon's Strategy Against Competitors

09:04 Marketplace Developments in Germany

12:01 Kaufland's Global Expansion Plans

14:54 DHL's New Fees and Market Reactions

18:02 Political Influences on E-commerce

21:10 Celebrating Marketplace Universe's Milestones

Wie schützt man eine Premium-Marke auf Marktplätzen wie Amazon, Zalando oder DocMorris – und sorgt gleichzeitig für Markenbekanntheit? 

Diesen Fragen geht Valerie in der neuen Podcast-Episode mit Alexander Hally von Weleda nach. Sein Fazit: Zwei entscheidende Erfolgsfaktoren sind fundiertes Marktplatz-Know-how und eine klare Strategie.

Im Gespräch verrät er, warum Weleda auf Amazon konsequent auf eine Vendor-Strategie setzt, wie die Marke auf Zalando gezielt den Sportbereich adressiert und welche Vorteile das Apothekengeschäft mit sich bringt. Außerdem erklärt er, warum er künftig stärker in Retail Media und Content-Optimierung investieren will – und weshalb der eigene Weleda-Webshop (noch) nicht so effizient läuft, wie er sich das wünschen würde.

Hinweis vom Sponsor ChannelEngine: Marketplace-Gebühren, Middleware-Kosten, Pick & Pack, Versand, Retourenabwicklung und selbst Lagergebühren – wer auf Marktplätzen verkauft, weiß: Am Ende bleibt oft weniger übrig als gedacht. Denn versteckte Profit-Killer lauern überall. 

Damit ihr mehr Profit aus euren Marktplätzen herausholen könnt, hat ChannelEngine im neuen E-Book 5 Tipps für mehr Profitabilität auf Marktplätzen zusammengestellt. Ihr  erfahrt, wie sich  selbst margenschwache Produkte in echte Gewinnbringer verwandeln lassen – und warum klar kalkulierte Mindestpreise entscheidend für die Rentabilität sind.

👉 Jetzt lesen: 5 Tipps für mehr Profitabilität auf Marktplätzen

Kapitelübersicht:

02:21 – Markenpräsenz & Markenschutz bei Weleda

06:19 – Weleda im E-Commerce: Strategien & Herausforderungen

11:31 – Markenwahrnehmung & Premium-Positionierung

15:39 – Sortimentsstrategien & lokale Anpassungen

17:51 – Exklusivität im Sortiment

20:07 – Vertriebskanäle & Marktplätze

23:40 – Lernprozesse für Beauty-Marken

26:06 – Retail-Media-Strategien

31:21 – Zukunftsvisionen für Weledas Online-Reise

In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon’s European HQ in Luxembourg. From low-price strategies to cutting-edge AI features - Amazon is navigating competitive pressure from Temu, TikTok Shop & Co. with new tools and tactics. Together, they explore:

Is Amazon Haul a tactical move or a long-term play? Is Amazon on its way to a super app - with features like Rufus, the AI-based personal shopping assistant combined with BuyForMe and the shopping experience beyond its own platform? What are Amazon's interests in making its purchase offer for TikTok in the US? And what does it all mean for sellers?

Note from the sponsor Channable:

Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. Find out more at https://www.channable.com/

Chapters

00:00 Introduction to the Amazon Update

05:04 Insights from Amazon's European Headquarters

07:25 Amazon's Corporate Atmosphere and Leadership Changes

10:53 FBA Fees and Competitive Strategies

15:03 Amazon's Low-Cost Strategy and Market Positioning

20:22 Amazon's Evolving Strategies

27:17 AI Innovations and the BuyForMe Feature

29:30 Amazon's Competitive Landscape and TikTok

32:53 Navigating Trade Challenges and International Expansion

For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what that means for brands planning to enter the market. Dex van Hofwegen, Director of Sales & Customer Success at Dutch marketplace integrator ChannelEngine, is also joining us. Dex not only knows what questions international customers have when entering the German market, but also shares exciting insights from a cross-border study on consumer behavior in marketplaces in Europe.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters

01:53 Understanding the German Market

06:07 Consumer Behavior Insights

11:56 Marketplace Preferences and Trends

18:05 Challenges for International Brands

29:56 The future role of Temu, Shein and Tiktok Shop in Germany

It is THE topic that has kept the industry in suspense in recent weeks: the launch of TikTok Shop in Europe. Valerie and Ingrid take a critical look at this in the new newsflash episode of “Let's talk Marketplace”. Because despite the hype, TikTok Shop is not suitable for every brand, every retailer, and every product. They also discuss Shein's rapid growth beyond fashion, the annual results of eBay, Allegro and B&B, and the expansion of Autodoc, MediaMarktSaturn and Amazon Haul. And they talk about Ingrid's and Valerie's new passion project: the marketplace community for brand managers in the fashion, sports & shoes category, launching in June, and hardlines, launching in October.

Note from the sponsor Kaufland Global Marketplace:

Shipping, returns processing, tax regulations and one-stop shop procedures: the challenges of internationalization are a major concern for many retailers. Service providers such as exporto can help here: exporto specializes in cross-border e-commerce logistics in Europe. You can find out more in the webinar “Selling to post-Brexit UK” on April 8 at 11 a.m., in which Vanessa Schmidt from exporto and Ingrid will take a detailed look at the challenges of cross-border trade with the United Kingdom. Click here to register: https://zoom.us/webinar/register/WN_264R7k0nQd6t6hnyapQEeA#/registration

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters

00:00 March Marketplace Highlights

04:21 TikTok Shop Launch and Reactions

07:27 Marketplace Figures and Trends

11:12 Marketplace Launches and Expansions

13:01 Shein's Marketplace Evolution

19:39 Vinted's Expanding Categories

26:59 Looking Ahead to April

TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights into TikTok and live commerce: specific figures on the volume in Asia, cultural differences in shopping behavior, the lack of an agency landscape around live commerce, and the possible market share of TikTok in a few years. And he also knows why TikTok has repeatedly postponed the launch of its shop in Europe and, in contrast to Temu, is proceeding very cautiously with its expansion.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters:

00:00 Introduction to TikTok Shop and Its Impact

10:08 Ed Sander's Insights on TikTok's Performance

19:54 Understanding Live Commerce and Its Challenges in the West

23:39 The Challenges of Live Commerce in the US

25:03 TikTok's Strategy and Market Expectations

27:26 Cultural Differences in E-Commerce

29:30 Product Suitability for Live Commerce

31:03 TikTok's Approach to European Markets

34:05 Future Outlook for TikTok Shop and Live Commerce

Sometimes, the question of why someone tells a story in exactly that way is more exciting than the story itself! A good example of this is Zalando: the 2024 annual report and the associated statements are really interesting – especially what Zalando emphasizes and what is no longer mentioned.

In this podcast episode, Ingrid and Valerie do just that: they analyze what the numbers really reveal and what it means for brands and marketplace partners – for example, the barely growing marketplace share or the emphasis on independence from About You for the next three years.

Note from the sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options. Curious to learn more? Tune in to podcast episode 97 to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters:

00:00 Introduction to Zalando's Financial Results

05:59 Understanding Zalando's Narrative and Market Position

11:58 Zalando's Revenue Growth and Brand Strategy

14:59 Marketplace Share and Brand Approval Challenges

18:00 International Expansion and New Market Opportunities

20:58 The Impact of the About You Merger

30:05 Brand Perspectives on the Merger

36:56 Zalando's ZEOS and B2B Growth Analysis

What does bol have that Amazon doesn't? Or to put it another way: Why is bol so far ahead in the Netherlands? Ingrid and Valerie explore this question in the new episode together with Thomas Philip-Bashar, Product Manager at the Dutch solution provider Channable. They discuss how bol has benefited from the fact that large players like Amazon have long ignored the small country, but that the Netherlands, with an internet penetration rate of 95%, is a very well-developed market. They discuss the role of logistics in defending the market position after Amazon entered the market in 2020. And they delve into the similarities and differences in the advertising options for both platforms. Thomas also expects a new advertising format at bol in the second half of the year.

Note to the sponsor MediaMarktSaturn:

With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands – and has also recently launched in Belgium. Poland will follow this year. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a look at our detailed marketplace portrait of MediaMarktSaturn. https://marketplace-universe.com/marketplace-portrait-mediamarktsaturn/

Chapters:

00:00 Introduction to the Deep Dive Episode

06:29 Exploring the Dutch Marketplace Landscape

12:40 The Role of bol in the Dutch Market

18:54 Amazon's Impact and Strategy in the Netherlands

24:49 Advertising Strategies: bol vs. Amazon

30:35 Future of Marketplaces in the Netherlands

A fresh spring wind is blowing through the “Let's talk Marketplace” podcast! For the second season, Ingrid and Valerie have slightly changed the podcast concept: there is now a dedicated news episode once a month – so there is finally enough time to dive deeper into the most relevant news of the last few weeks.

This episode is the first pure newsflash episode dealing with the most breaking marketplace news in February: Ingrid and Valerie

- have looked extensively at the background to the launch of TikTok Shop in Germany, France and Italy

- discussed the consequences of the new US customs policy – both for the US market and for European markets.

- They also analyzed Amazon's 2024 figures

- and examined the reasons for the end of the sports marketplace Colizey.

Note on our upcoming webinar:

Do you want to expand your marketplace business but don't know which marketplaces are worthwhile for you? Then take part in the webinar “Mastering Marketplaces: Strategies to choose your ideal Platform” on March 18 at 11 a.m. Online and for free, you will receive an indispensable guide to successful B2C marketplace expansion from marketplace experts Johannes Blindhuber from PlentyONE and Valerie Dichtl, offering actionable insights and a checklist for optimizing your strategy. The webinar, which will be held in English, is aimed at brands and companies in the consumer electronics, home & living, DIY, sports and toys sectors. Register here: https://marketplace-universe.com/events/webinars/webinar-plentyone/

Note from the sponsor exporto:

Cross-border e-commerce is booming. However, international expansion still involves complex logistical and customs challenges for many companies. Service providers such as exporto, which specializes in cross-border e-commerce logistics in Europe, are there to help. With powerful technology and a strong partner network, exporto ensures that online retailers can ship their goods internationally just as smoothly as in their home market. The plug-and-play solutions cover everything from automated customs clearance and tax processing to local delivery over the last mile. More than 200 brands, including Mr. Speck's, Outfittery and Snox, already rely on exporto's all-in-one solution to drive their international growth. Find out more at exporto.de https://www.exporto.de

Chapters

00:00 Introduction to Season Two

02:47 Changes in Podcast Format

06:01 TikTok Shop Expansion in Europe

09:06 US and EU Responses to Chinese E-Commerce

12:00 Impact of US Tariffs on Marketplace Sellers

15:08 Amazon's Financial Results and Marketplace Insights

17:04 Analyzing Amazon's Sales Performance

24:45 The Shift Towards Refurbished and Circular Economy

28:01 The Closure of Colizey and Market Challenges

31:39 Reflections on Market Trends and Future Insights

Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace at which they have been on the road with our Marketplace Universe for about a year. With episode 100, the second season of “Let's talk Marketplace” begins with some innovations, such as our own news episodes. Enjoy the anniversary episode and thank you so much for your loyalty!

Note from the sponsor Channable:

If you’re selling on Amazon or bol, you know that running ad campaigns can be complex - but also highly rewarding. Both platforms offer similar campaign structures, but there’s a key difference: On Amazon, a product can appear in both sponsored and organic search results. On bol, once you win the sponsored spot, you lose your organic ranking. Automation can make campaign management much easier. With tools like Channable, you can scale campaigns for a wide range of products, automate keyword selection, and optimize bidding strategies. If you would like to know more about the differences on ad campaigns an bol and Amazon, read our how-to article at Marketplace-Universe.comor listen to episode 102 in mid-March with Thomas Philip-Bashar, Product Manager at Channable, as guest.

Note on our upcoming webinar:

If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.

When: March, 6th, 4 p.m.

Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe

Where: online and for free

Register now here!https://eu1.hubs.ly/H0gnXPM0

Chapters:

00:00 Celebrating 100 episodes: A Milestone in Podcasting

02:53 Reflections on Podcasting Journey and Learnings

06:00 Favorite Guests and Memorable Moments

08:30 Podcasting Challenges and Lessons Learned

13:55 Transitioning to Season Two: New Structure and Focus

17:20 Transitioning to Marketplace Universe

24:46 Monetization Strategies and No Bullshit Policy

29:00 Looking Ahead: Future Plans and Community Focus

35:00 A heartfelt Thank You

For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights.

In the podcast, he talks about how hard Temu is trying to work with European brands and retailers, that Temu seems willing to change its pricing policy, and that the cheap image is to be shed. He also talks about the very different strategies brands are using to react to the pricing pressure on Temu, which categories he considers worthwhile, and why Temu sometimes pays its sellers more for a product than the online shopper on the platform.

Note from our sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.

A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Note on our upcoming webinar:

If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.

When: March, 6th, 4 p.m.

Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe

Where: online and for free

Register now here:https://eu1.hubs.ly/H0gnXPM0

Newsflash:

-        Amazon is experimenting with re-directing search queries to brands' webshops outside of its own app.

-        Amazon opened its first brick-and-mortal pharmacy and beauty store in Milan, Italy.

-        MediaMarktSaturn plans to increase the Space-as-a-Service concept which enables wholesale and marketplace retail partners to rent space in the brick and mortal store of the retail chain to present their products.

-        The French sports marketplace Colizey has ceased trading.

Chapters

00:00 Introduction to Temu Marketplace

02:08 Valentin Hauß: Insights from com-create

05:54 Newsflash

12:00 Omni-Channel Strategies in Retail

17:22 Deep Dive into Selling on Temu

22:10 Building Collaborative Relationships with Temu

23:56 Seller Requirements and Integration on Temu

26:24 Understanding Temu's Pricing System

31:01 Strategies for Brands on Temu

33:49 Evaluating Product Performance on Temu

LTM 98: How to manage the cashflow of your marketplace business feat. Storfund

What is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on marketplaces, and Joep Backx, Director of Sales at Storfund.

Storfund has developed a concept to help sellers out of financial bottlenecks. In the podcast, they speak very openly about emergencies and the lack of support from banks. And Ann-Kristin explains how a competitor used a minor violation of terms of service to take her out of the race in Europe for months.

Note from the sponsor MediaMarktSaturn:

With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands. Belgium and Poland will follow in 2025. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a lookat the detailed marketplace portrait of MediaMarktSaturn.

Newsflash:

It is said that Temu requires local European distributors to price 15% lower than Amazon.

Chapters

12:08 Marketplace Strategies and Expansion Plans

13:45 Understanding StoreFund's Role in Financing

18:02 Newsflash

28:02 The Importance of Financing for Growth

30:08 Understanding Product Portfolios and Market Risks

32:01 The Struggles of Female Entrepreneurs in Funding

36:27 Innovative Financing Solutions for E-commerce

42:14 The Cost of Financing and Its Impact on Growth

46:32 Expanding to New Marketplaces

If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very restrictive in its selection of sellers, the platform is now opening up to international sellers.

Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery times for the demanding Dutch customer base. And customer service can now be provided in English instead of only in Dutch.

bol's stated goal is to maintain long-term, good, and profitable relationships with its sales partners so that they can benefit from the Dutch market in the best possible way.

To this end, bol currently has a special offer up its sleeve: anyone who sets up a bol account via one of the integrators Channable, ChannelEngine, Tradebyte or Rithum by the end of February will receive a 50% discount on the setup fee and a 50% discount on the variable sales commission until the end of June. The point of contact is Alex Ciorapciu.

Note on our next Marketplace Universe Connect Event:

Are you a brand, manufacturer or e-commerce head of? From the areas of DIY, home & living, sports, CE or similar? Then mark February 18 in your calendar and register now for the “Marketplace Universe Connect x plentyone Berlin Edition”! What do you get? Direct exchange, valuable contacts, drinks & food in a relaxed atmosphere in a cool location and short presentations by Katrin Wießner, marketplace manager at Jack Wolfskin, and Malte Karstan, marketplace expert at Berlin Brands Group. But be aware: Not everyone who registers will automatically be accepted – we carefully review each registration to ensure an optimal experience for all guests. You want to be there? Then sign up here! https://webforms.pipedrive.com/f/1AEq12z4w3UgrhelE8SJfg1wbYkSpXaynZBndKVazpjhMqXKOLqYtToZNrgc3bWfh?

Note from the sponsor Channable:

Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. And: Channable is one of the bol integrators, so you can get your 50% discount through us. Find out more at https://www.channable.com/

Chapters:

00:00 Introduction to bol Marketplace

07:01 Alex Ciorapciu's Journey in E-Commerce

11:58 The Significance of bol in Dutch Culture

20:01 AI and Technology in bol's Operations

29:29 Selection of new partners

40:09 Challenges for International Sellers on bol

43:59 Cooperation with the bol team

Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes ridiculously high? Valerie discussed all these questions in this episode with Philip Kehela, co-founder and managing director of the furniture brand mokebo.

Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little personal investment in marketplaces. He explains why mokebo produces almost exclusively in Germany, is growing much faster than the market and why he considers DIY marketplaces to be very worthwhile players.

Newsflash:

- The bevh is forecasting a slight increase in German e-commerce this year and attributes this growth almost exclusively to marketplaces

- There are new indications that TikTok Shop could soon launch in Germany

Note from the sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.

A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Chapters:

02:28 Philipp Kehela's Journey and Moquebo's Growth

05:53 Marketplace Strategies and Expansion

10:12 Newsflash

20:51 Impact of Wayfair's Withdrawal and Market Consolidation

27:02 E-commerce Performance and Market Strategies

30:02Marketplace Presence and Expansion Plans

34:57 Marketplace Commission Structures and Profitability

37:58 Trends in Home and Living Marketplaces

How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode he talks about his strategy: he focused on Amazon, accepted the marketplace's support, learned a lot about logistics – and paid a price.

For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful and enjoys advantages such as no VAT, low return rates and lower Amazon fees. He is also expanding the B2B business as a further mainstay, putting out feelers to other marketplaces such as Allegro and bol, and pushing ahead with his own webshop.

Note from Sponsor Base.com:

Anyone looking to expand into Eastern Europe will encounter a different marketplace landscape than in Western Europe. And therefore needs different marketplace integrations! The e-commerce SaaS solution Base.com can help: the platform specializes in marketplace integration and the automation of e-commerce marketplace processes such as order fulfillment and inventory management and can offer connections to over 250 marketplaces. The company was founded in Wroclaw, Poland, and scores particularly highly in terms of its many connections to marketplaces in the CEE region. Find out more at https://www.base.com or in episode 85 of “Let's talk Marketplace”.

Note from Sponsor byrd:

byrd is an European logistics provider with operations in Germany, Austria, the Netherlands, UK, France, Italy and Spain. With seamless integrations into platforms like Amazon, Shopify and WooCommerce, byrd helps merchants optimize supply chains, reduce costs and offer fast delivery. They have a proprietary dashboard which enables you to see to track all your orders in real time. Furthermore, they offer specialized services like organic product certification or dangerous goods, shipping or handling of products with expiry dates or serial number tracking for electronics. Clients like Refurbed, WeAreKnitters and Bababoo and friends trust byrd to streamline their fulfillment processes. Find out more at https://www.getbyrd.com.

Newsflash:

-        TikTok chaos in the US: Offline, online, extended deadlines - what happens next? 

- Zalando's figures for the final quarter of 2024 are promising.

-  Galaxus is happy with the development of its internationalisation. Galaxus.de performed well in 2024  

Chapters:

02:58 Marketplace Updates and TikTok's Uncertainty

05:58 Introducing Niko Moll and Mausito

11:27 Newsflash

20:49 Mausito’s Marketplace Strategy and Expansion Plans

25:11 Pricing Strategies and Consumer Trust

29:10 Logistics Challenges in the US

31:03 Sales Performance and Market Differences

32:13 Lessons Learned from Market Expansion

40:13 Future Internationalization Plans

Trends hinterherzulaufen ist keine gute Strategie – vor allem nicht für die Auswahl von geeigneten Plattformen für das Marktplatz-Business! Doch wie lässt sich eine gute Auswahl an passenden Marktplätzen treffen? Darüber diskutiert Ingrid in dieser Folge mit Julia Kühnberger von Cherry Europe und Johannes Blindhuber von PlentyONE.

Julia baut gerade das Marktplatz-Engagement von Cherry aus, der Middleware-Anbieter PlentyOne unterstützt sie dabei. Zusammen berichten sie ganz praxisnah, worauf es ankommt: Etwa auf klar definierte Unternehmensziele, akribische Recherche zu den jeweiligen Markplätzen und den direkten Konktakt zu ihnen, außerdem auf realistische SLAs der Marktplätze und die eigene Fähigkeit, diese einzuhalten sowie auf die Kosten und die technische Umsetzbarkeit. Julia plaudert dabei aus dem Nähkästchen und verrät auch, was für sie K.O.-Kriterien sind, die gegen einen Marktplatz sprechen, warum sie auf Local Heros setzt und auch Plattformen wie Alibaba, Twitch oder TikTok Shop auf dem Schirm hat.

Hinweis des Partners Taxdoo:

Mit dem neuen Jahr werden für Marktplatzhändler einige umsatzsteuerliche Themen wichtig: So kommt die für Anfang 2025 geplante einheitliche Umsatzsteuer-ID erst 2028. Die ersten Prüfungen beim One-Stop-Shop werden aber voraussichtlich schon in diesem Jahr durchgeführt. Wichtig ist auch, die OSS-Fristen strikt einzuhalten; es gibt keine Fristverlängerungen wegen Feiertagen! Neu bei Amazon: Für Leistungen, die von Amazon Deutschland erbracht werden, gilt nun der klassische Vorsteuerabzug und nicht mehr das Reverse-Charge-Verfahren. Aber Achtung: Für alle anderen europäischen Amazon-Marktplätze gilt das weiterhin. Hilfe bei solchen Fragen bietet der TaxTech-Anbieter Taxdoo: https://www.taxdoo.com

Newsflash:

-        Wayfair zieht sich aus dem deutschen Markt zurück

-        Decathlon baut seine Plattform mit Services wie Reparaturhilfen, universellem Warenkorb und Mietservice aus

-        Meta testet die Integration von eBay-Angeboten in den Facebook Marketplace 

 Chapters:

00:00 Einführung in die Marktplatzauswahl

05:47 Newsflash

12:06 Strategien zur Marktplatzauswahl

18:00 Erfahrungen und Herausforderungen bei Cherry

23:48 KPIs und Erfolgsmessung im Marktplatzgeschäft

24:51 Internationale Expansion und Zielgruppen

25:50 Strategien zur Ansprache von Gamern

27:06 Kriterien für die Marktplatzbewertung

28:58 Herausforderungen bei der Marktplatzintegration

30:34 Logistik und Fulfillment-Strategien

31:41 Neulinge im Marktplatzmarkt

34:32 Zeitrahmen für Marktplatzanbindung

36:25 Evaluierung und Anpassung nach Marktplatzstart

Welcome to 2025! In the first episode of “Let's talk Marketplace” this year, Ingrid and Valerie have ventured an outlook on the coming 12 months in the marketplace business. To do this, they asked various relevant marketplaces about their plans and to-do lists for 2025. The top topics on the agenda in 2025 will again be internationalization and the markets in Central and Eastern Europe. For example, Douglas wants to expand into Lithuania and Hungary, MediaMarktSaturn into Poland and Turkey. In addition, providers such as BOL and B&Q are courting partners from other European countries. Other topics include logistics, technological challenges and retail media, where Amazon is once again leading the way with video advertising.

Note from the sponsor Taxdoo:

With the new year, a number of VAT-related topics will become important for marketplace merchants: for example, the uniform VAT ID planned for the beginning of 2025 will not come until 2028. However, the first checks at the one-stop shop are likely to be carried out this year. It is also important to strictly adhere to the OSS deadlines; there are no deadline extensions due to holidays! New at Amazon: For services provided by Amazon Germany, the classic input tax deduction now applies and the reverse charge procedure no longer does. But be careful: it still applies to all other European Amazon marketplaces. The TaxTech provider Taxdoo offers assistance with such questions: https://www.taxdoo.com

Chapters:

03:06 Reflecting on 2024: Achievements and Growth

08:57 Marketplace Players: Insights for 2025

11:56 MediaMarkt's Expansion and New Verticals

14:59 Kaufland's International Growth and Marketplace Efficiency

17:59 eBay's Strategy to Attract Younger Sellers

21:00 Scroutz‘s Success and Future Plans

23:01 International Marketplaces: Opportunities and Challenges

26:14 Local Heroes: The Case of Globus

27:50 Redcare Pharmacy: A Quiet Player in the Market

30:22 Douglas: A Shift Back to Core Competencies

33:08 B&Q: Expanding Horizons for International Sellers

34:45 Outlook 2025: Hot Markets and Categories

38:18 Emerging Services and Trends in E-commerce

The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers and brands. Valerie and Ingrid have brought Stefan Wenzel, an experienced fashion and marketplace expert, into the podcast for this.

Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein (spoiler: rather not).

They also discuss opportunities and risks for brands and retailers – Zalando is currently sending notices to successful brands and delaying the onboarding of new partners – and the rumor that Zalando could also take over Asos.

Newsflash:

-        Zalando has officially launched on TikTokShop in the UK, partnering with 55 iconic brands including Nike, Adidas, AllSaints, and Dr. Martens.

-        Amazon will shortly be opening its new country website in Ireland, Country Manager will be Alison Dunn. 

Note from the sponsor PlentyONE:

PlentyONE is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyONE plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com

 Note from the sponsor byrd:

byrd is a e-commerce fulfillment provider that can handle logistics across all of Europe and is particularly good for tricky cases in addition to standard services. For example, when best-before dates for food or cosmetics need to be observed. Or when strict specifications have to be adhered to when shipping products that sport organics labels. A selection of more than 15 logistics options helps to find the best solution in each case. Integrations with partners such as PlentyONE, ChannelEngine and billbee make the solution particularly interesting for marketplace sellers. And that's why brands like Refurbed, Weareknitters, Manuka Honey, Bababoo and Friends and Lakrids by Bülow trust byrd. More at https://www.getbyrd.com

Chapters:

01:10 Breaking News: Zalando Acquires About You

03:55 Expert Insights: The Impact of the Merger

11:35 Newsflash

17:34 Analyzing the Merger: What It Means for the Industry

24:58 The Impact of Mergers on Fashion Brands

36:07 Navigating the New Marketplace Landscape

39:55 Technical Integration and Market Dynamics

46:14 Future Prospects and Strategic Moves

50:28 Final Thoughts on Market Evolution

It's December and what do many marketplace people do? They are looking for a new job! Don't believe us? Then take a look at the number of job changes that are circulating in the industry in these weeks. That's why Valerie and Ingrid have dedicated the new episode of their podcast “Let's talk Marketplace” to the topic of jobs and brought Marketplace Universe's HR manager, HR specialist Natalia Dobrova, to the microphone. Together they highlighted why talent scouting is so challenging in the marketplace business, how good and, above all, realistic job descriptions are created, and what these job specifications have to do with the subsequent employment contract. They also discussed the very different work cultures in the US and Europe and the advantages of Marketplace Universe's fast, transparent, and trustworthy job matching.

Newsflash:

- Black Week broke many records. 60% of purchases occurred on marketplaces, with Amazon leading at 85% of users.  

- TikTok has lost its bid to strike down a law that could result in the platform being banned in the United States. 

Note from the sponsor Storfund:

Liquid capital is a huge issue in e-commerce: with payment periods of 14 to 60 days, merchants often wait weeks for their money – which is then missing to order new goods and grow further. Storfund wants to solve this problem: The company pays the merchant the amount that it has already earned from sales but has not yet received. In return, the merchant pays a fixed fee to Storfund and is immediately liquid again. Storfund is a British company that was founded in London in 2018, but is now also active in the US and Central Europe. The company's services are aimed specifically at marketplace merchants – Storfund has set up integrations with 35 marketplaces, including Amazon, Kaufland and Otto. Find out more at  or in episode 86 of “Let's talk Marketplace”.

Chapters:

00:00 The Rise of Online Marketplaces During Peak Season

03:37 Introducing Natalia: Insights from an HR Expert

10:30 Navigating the Job Market in E-commerce

18:35 Building a Strong Marketplace Team

29:22 The Importance of Job Descriptions in Hiring

32:06 Understanding Organizational Structures and Responsibilities

35:33 Balancing Expectations in Job Descriptions

38:38 The Impact of Remote Work on Job Performance

41:14 Cultural Differences in Work Ethics

47:31 The Importance of Job Matching in Marketplaces

„Das ist keine Welle und auch kein Tsunami, das ist ein Anstieg des Meeresspiegels!“ Das sagt der renommierte Handelsexperte Professor Dr. Gerrit Heinemann über den rasanten Aufstieg der chinesischen Factory-to-Consumer-Companies wie Shein und Temu. Denn selbst eine riesige Welle geht irgendwann wieder zurück - die chinesischen Player hingegen sind nach Europa gekommen, um zu bleiben.

In dieser Podcast-Folge diskutiert Gerrit mit Ingrid und Valerie, welchen Kardinalfehler deutsche Brands gemacht haben, warum sich Shein vermutlich über die EU totlacht und warum Shein nachhaltiger ist als ökozertifizierte westliche Brands. Außerdem sprechen sie darüber, wie Brands auf Shein reagieren sollten und warum Gerrit in dem Aufsteig Sheins einen staatlich geförderten Wirtschaftskrieg Chinas Westen sieht. Jepp, eine echte Tacheles-Folge.

Newsflash:

-        The Platform Group hat den insolventen Luxusuhren-Anbieter CHRONEXT übernommen.

-        TikTok Shop soll noch im Dezember in Spanien starten.

-        MediaMarktSaturn erweitert sein Retail Media-Angebot um In-Store-Ads.

Hinweis unseres Sponsors Base.com

Wer nach Osteuropa internationalisieren möchte, trifft dort auf eine andere marktplatz-Landschaft als in Westeuropa. Und braucht damit andere Marktplatzintegrationen! Helfen kann die E-Commerce SaaS-Lösung Base.com: Die Plattform hat sich auf Marktplatzintegration und die Automatisierung von E-Commerce- Marktplatzprozessen wie Auftragsabwicklung und Bestandsverwaltung spezialisiert und kann Anbindungen zu über 250 Marktplätzen anbieten. Das Unternehmen wurde im polnischen Breslau gegründet und kann mit besonders vielen Anbindungen zu Marktplätzen in der CEE-Region punkten. Mehr dazu unter https://ww.base.com oder in Folge 85 von „Let’s talk Marketplace“.

Kapitel:

00:02 Einführung in das Thema

02:50 Vorstellung des Gasts

10:16 Newsflash

25:08 Aufstieg chinesischer Firmen wie Shein

30:33 Gründe für Sheins Erfolg

37:29 Sheins Öffnung zum Marktplatz

40:04 Reaktion von Brands

44:33 Know-how und On-Demand-Produktion

For the new episode 89 of “Let's talk Marketplace”, Ingrid took on the role of podcast guest: She presented her new marketplace quadrant “Consumer Electronics” in detail. For example, she explained where the database comes from and why the electronics industry is so special. After all, the quadrant boasts an impressive 58 marketplaces! She also discussed the leading providers and the most important local heroes in some markets.

Valerie, for her part, took the opportunity to introduce Ingrid as an external guest: What are you best at in the marketplace environment? What is a fun fact about you? And what exactly does Marketplace Universe do? And why are the women in the industry so important to her? So if you want to get to know Ingrid and Marketplace Universe better AND learn more about the most relevant B2C marketplaces for Consumer Electronics in Europe, this episode is for you! You can find the new Marketplace Quadrant for Consumer Electronics on our website.

Newsflash:

- The French player Fnac Darty has taken over its Italian insolvent competitor Unieuro. 

- Perplexity has launched an AI-based shopping assistant in the US that can be a taste of things to come with AI-powered marketplaces. 

- French retail groups Mulliez and Les Mousquetaires have forged a major retail media alliance. 

- According to a Kearney study, Amazon sellers made a loss of 258 million euros in 2023 because of Black Friday.

Chapters:

00:00 Introduction and Black Week Challenges

03:00 Founding a Company: The Bureaucratic Struggle

05:59 Empowering Female Founders in E-Commerce

08:56 Marketplace Universe: Our Mission and Vision

18:00 Marketplace Universe: Connecting Sellers and Brands

26:05 Newsflash

30:03 The Evolution of Consumer Electronics Marketplaces

40:57 Local Heroes in Consumer Electronics

44:58 Chinese Marketplaces and their Impact

In dieser Episode von "Let's talk Marketplace" tauchen Valerie und Ingrid mit Lisa Haak, Head of Seller Community und Brand Relations bei eBay, tief in das Thema Markenstrategien auf eBay ein. Lisa teilt spannende Einblicke, wie eBay sich von der berüchtigten „Blackbox“ zu einem vertrauenswürdigen Partner für Marken entwickelt hat.

Von autorisierten Händlern über B-Ware und Secondhand bis hin zu Retail Media – eBay bietet Marken heute ein echtes „Buffet“ an Optionen. Lisa verrät außerdem, warum Marken wie Dyson oder Bosch Vorreiter sind, wie das neue Markencockpit den Durchblick verschafft und was es mit Pre-Loved-Produkten auf sich hat.

Außerdem teilt Lisa ihren Lieblings-Business-Hack: Sie wurde durch ihren Partner großer Eintracht Frankfurt-Fan und hat festgestellt, dass ein bisschen Smalltalk über Fußball wahre Networking-Wunder bewirkt – gerade in männerdominierten Branchen. Also, bei der nächsten Konferenz? Einfach mal nach dem SSV Jahn Regensburg fragen. 😉

Newsflash:

Amazon Fresh wird in Deutschland eingestellt, stattdessen kooperiert Amazon jetzt mit dem Lieferdienst Knusper.

TEMU wagt sich an Lebensmittel und plant das Gleiche auch für Europa – spannende Entwicklung oder verpufft es wie Amazon Fresh?

Amazon Haul: Der Billigklon für alles unter 20 Dollar ist in den USA live.

Meta kassiert eine EU-Strafe von 797 Millionen Euro wegen Bevorzugung des Facebook Marketplace.

Information zu unserem Partner Storfund

Wer kennt es nicht? Die Peak-Season läuft, die Verkäufe boomen, aber das Geld vom Marktplatz kommt erst in Wochen. Da greift Storfund unter die Arme. Der Finanzdienstleister zahlt dir deine Umsätze sofort aus – keine Wartezeiten, keine Cashflow-Sorgen. Storfund schließt die Lücke zwischen Verkauf und Auszahlung durch die Marktplätze, sodass du liquide bleibst, um Ware nachzubestellen oder ins Wachstum zu investieren. Für Händler, die schnell nachbestellen müssen, ohne Out-of-Stock zu gehen, kann das eine echte Rettung sein. Interesse? Mehr Infos gibt's hier.

Information zu unserem Partner Taxdoo:

Steuern – ein Thema, das keiner so richtig mag, aber jeden betrifft. Gerade wenn du grenzüberschreitend verkaufst, kann die Umsatzsteuer schnell zum Stolperstein werden. Hier kommt Taxdoo ins Spiel: Die Plattform automatisiert deine Umsatzsteuer-Prozesse und sorgt dafür, dass alles fristgerecht und rechtssicher abläuft. Taxdoo erfasst alle Verkäufe, Gebühren und Zahlungen deiner Marktplatz-Accounts und wertet sie aus.

Taxdoo macht es dir leicht, auf Marktplätzen wie eBay, Amazon und Zalando zu verkaufen, ohne im Steuer-Dschungel zu versinken. Und wenn mal was schiefläuft? Taxdoo hilft nicht nur bei den aktuellen Meldungen, sondern bringt auch vergangene Monate in Ordnung. Mehr Infos gibt's hier.

Kapitel:

00:15 – Begrüßung & warum Fußball Smalltalk im Business rettet

02:17 – Vorstellung von Lisa Haak und ihr Weg zu eBay

14:29 – Newsflash: Lebensmittel, Amazon Whole und Meta-Strafe

25:16 – Warum eBay früher als „Blackbox“ galt und wie sich das geändert hat

33:00 – Autohändler, B-Ware und Secondhand: eBays Marken-Buffet

46:28 – Markencockpit: Insights und Kampagnensteuerung für Marken

52:22 – Tipps für den Einstieg auf eBay & warum Durchstarterprogramme sinnvoll sind

57:04 – Abschied und Vorschau

At the end of the year, many vendor negotiations with Amazon are on the agenda – and these are truly no walk in the park! Because Amazon, of course, has its own interests in mind – not those of the brands. But if you go into the talks well prepared, you have a better chance. Martin Heubel – formerly a vendor manager at Amazon himself and now an independent Amazon consultant – explains in this podcast episode with Valerie what is important in the negotiations.

For example, he reveals who should and should not participate in the talks and when, which key figures should underlie the talks and where they can be obtained. He describes the approach and tricks of vendor managers and reveals specific methods that can be used to ountert hem.

Newsflash:

-     Shein grew by 68 percent in Europe in 2023, with sales of 7.86 billion euros.

-     Amazon is starting its Black Week earlier than usual on November 21.

-     Amazon has adjusted its requirements and deadlines for products with the Prime logo for the Christmas season.

Note from the sponsor ChannelEngine:

ChannelEngine is a marketplace technology service provider that was founded in the Netherlands in 2013. It is now active throughout Europe, in the USA, Canada, Australia, Singapore and Dubai. ChannelEngine acts as a marketplace integrator and provides marketplace middleware: Brands and retailers can use it to connect to more than 950 different online marketplaces and social media platforms worldwide. It also offers automated processes for product listings, product ranges, management and fulfillment as well as repricing. ChannelEngine thus makes it easier for its customers to grow faster and more easily on marketplaces. More information is available here or in our webinar with ChannelEngine. You will find the record here

Note from the sponsor Taxdoo:

On November 1, the Amazon VAT-compliant service provider Avalara terminated its contractual relationship with around 30,000 European Amazon sellers. Those affected by this must act immediately: otherwise, they will certainly fall behind with their November returns in countries such as Spain, France, Italy and Poland. So it's time to choose a new provider, for example the tax tech expert Taxdoo. The good news is that with an existing ID, the change can actually be made within a few weeks, and returns for November can still be made. Taxdoo offers a comprehensive platform for online merchants who have to carry out legally compliant and efficient Value Added Taxreporting and accounting - including for marketplaces such as Amazon, eBay or Zalando. More at Taxdoo or via Jonny Hofberger.

Chapters:

00:00 Introduction

02:55 Amazon continues to clear out vendors

05:55 Annual Review Meetings Overview

10:07 Newsflash

21:33 Strategies for Successful Vendor Negotiations

33:31 Understanding True Costs of Serving Amazon

34:41 Sales Growth and Profitability Metrics

36:06 Market Share and Category Visibility

40:31 Investment Decisions and Co-op Marketing

42:11 Performance Analytics and ROI

44:05 Setting the Agenda for Negotiations

47:27 Escalation Strategies in Negotiations

54:30 Data Sources for Vendor Negotiations

Amazon impressive, Etsy miserable, eBay somewhere in between – that's how you could summarize the fresh quarterly figures. In this episode 86, Ingrid and Valerie take a closer look at the figures that Amazon, eBay, Zalando, About You and Etsy presented for the third quarter. Because: If the cautious forecasts that the e-commerce economy is slowly picking up again have proven to be true, then this should be reflected in the figures. The two analyze how successful Amazon's efforts to reduce costs have been, how important revenue from the retail media business is now for Amazon and eBay, and why Etsy is struggling so much with declines in GMV and buyer numbers. They also take a look at the margins at About You in its B2C and B2B business, as well as the strikingly good liquidity of the platform, and they try to take apart Zalando's juggling of numbers.

Newsflash:

- The EU has launched formal proceedings against Temu because it has concerns that Temu is not effectively preventing the sale of illegal or counterfeit products.

- Shein has launched its C2C second-hand platform “Shein Exchange” in Germany.

- At the Marketplace Convention last week, Temu refused to answer questions on stage; in a separate breakout room, however, the representatives were a bit more open.

Note from the sponsor bestSolutions:

The service level agreements of marketplaces and their compliance can be a real challenge for brands and sellers. At Zalando, for example, the SLAs are 36 pages long and specify detailed delivery times and deadlines for the processing of returns. With an experienced logistics company, brands and manufacturers can face these challenges with confidence: bestSolutions can handle both their own online store logistics and B2B logistics. bestSolutions specializes in fashion logistics and is very familiar with the requirements of marketplaces such as Zalando, About You and Amazon. If you're interested in exploring how bestSolutions can support your brand's logistics, Ute Weickel-Oudot is your contact person.

Note from sponsor plentyOne:

PlentyOne is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyOne plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com

Note on Marketplace Universe Jobs & Talents:

Marketplace Universe has created something new: marketplace people who are looking for new challenges can store their profile in the Talent Pool. Companies looking for employees for their marketplace business can be matched with them by Marketplace Universe. There are also job ads in the Marketplace Universe newsletter and on the website. Find out more at https://marketplace-universe.com/jobs/

Chapters

00:00 Welcome and introduction

02:59 Marketplace Universe and its independence

06:11 Working with partners and customers

15:14 Newsflash

20:54 Marketplace trends and challenges

23:48 Third quarter data and statistics

25:41 Amazon: A strong quarter

32:01 eBay: Positive developments despite challenges

34:39 Etsy: Decline in the third quarter

35:41 Zalando: Strategic changes and growth

40:22 Marketplace trends and outlook for Q4

Time to market is a much-used term – and at the same time such an important criterion in the marketplace business. A realistic timeframe for a new start in the marketplace business is usually 6 to 9 months. If you already sell via marketplaces and “only” connect another one, you might make it in 6 to 8 weeks. 

The Czech solution provider Base.com says: We can do the integration in 5 days! That sounds so amazing that Ingrid and Valerie invited Base.com CEO Radek Klouda to their podcast. In episode 85 of “Let's talk Marketplace,” he outlines the approach of a ready-made and automated integration platform, a kind of “drag-and-drop integration.” The three also discuss why data exchange is so important, how AI helps to accelerate listings and translations, why Base.com has a free starter version and why Base.com “only” covers the technical part of the integration despite everything.

Newsflash:

- Amazon has outlined the requirements for its upcoming 'Low-Cost Store' in the U.S - its answer to Temu.

- Allegro introduced a buy box on 1 October.

- Kazakh fintech giant Kaspi.kz has acquired Turkish marketplace generalist Hepsiburada 1.1 billion dollars.

Note from the sponsor eBay:

Do you already know eBay's Pro Trader program? This business booster is aimed at eBay sellers who are somewhere between beginners and professionals or whose shop sales are not developing as they would like. The program includes, among other things, 3 months of personal advice from eBay experts with specific practical tips, 6 months of premium customer service, better visibility through the WOW! program and targeted voucher promotions, as well as detailed analysis of shop performance and support in planning tailored marketing activities. Sellers who have not participated in the Pro Trader program in the last 12 months can apply. You can find more information about the Pro Trader program here.

Note from the sponsor Channable:

Channable offers a solution that can map trade on almost all platforms – including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Interested?  Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable.

Chapters:

00:00 Introduction

06:01 Exploring Base.com's Services and Solutions

18:27 Newsflash

27:00 Discussion on Time to Market Strategies

32:03 The Five-Day Approach to Market Entry

36:03 Product Data Readiness and its Importance

39:56 Pricing Structure and Subscription Models

42:09 Category Focus and Product Types

48:03 Logistics and Customer Service Integration

Jeder Marktplatz hat seine eigenen SLAs, also seine Service Level Agreements, und diese Vorgaben einzuhalten, ist manchmal eine gigantische Herausforderung - vor allem bei der Marktplatz-Logistik. Da müssen Versandzeiten eingehalten werden oder Fristen, innerhalb derer Retouren bearbeitet werden müssen.

Gelingt dies nicht, rutscht das Angebot schnell im Ranking nach hinten und der Händler oder die Marke verliert ihre Sichtbarkeit, weiß Ute Weickel-Oudot. Sie ist Sales-Managerin beim Fulfillment- und Logistikanbieter bestSolutions und Gast in dieser Podcast-Folge. Und sie hat Andreas Kuffner mitgebracht, der beim Full-Service-Anbieter Gute Marken Online für das Business Development zuständig ist.

Gemeinsam mit Valerie und Ingrid sprechen sie über die Wichtigkeit belastbarer Prognosen und den regelmäßigen Austausch zwischen Kunde und Dienstleister. Sie tauchen ein in die Tiefen der internationalen Marktplatzlogistik und unterschiedliche Retouren-Kulturen und in die Herausforderungen der Logistik im Weihnachtsgeschäft.

Newsflash:

-        Amazon ist angeblich still und leise mit dem Bau ein stationäres Supercenters beschäftigt – allerdings weiß bisher niemand, wo es entsteht.

-        Backmarket hat zum Zehnjährigen Business-Zahlen vorgelegt, unter anderem, dass 1.800 Einzelhändler und 15 Millionen Kunden den Marktplatz für Refurbished-Ware nutzen.

-        Amazon ändert ab dem 15. Januar 2025 seine Regeln für die FBA-Erstattung auf den europäischen Märkten.  

Hinweis des Sponsors Storfund:

Flüssiges Kapital ist ein Riesenthema im E-Commerce: Bei Zahlungsfristen von 14 bis 60 Tagen warten Händler oft wochenlang auf ihr Geld - das dann fehlt, um neue Ware zu bestellen und weiter zu wachsen. Dieses Problem will Storfund lösen: Das Unternehmen zahlt den Händler die Summe, die sie mit Verkäufen schon verdient, aber noch nicht auf dem Konto haben, sofort aus. Der Händler zahlt dafür eine Fixgebühr an Storfund und ist direkt wieder liquide. Storfund ist ein britisches Unternehmen, das 2018 in London gegründet wurde, mittlerweile aber auch in den USA und Zentraleuropa aktiv ist. Mit seinen Services richtet sich das Unternehmen speziell an Marktplatz-Händler - Storfund hat Integrationen zu 35 Marktplätzen eingerichtet, darunter auch Amazon, Kaufland und Otto. Mehr dazu unter https://storfund.com/de/ oder in 14 Tagen in Folge 86 von „Let’s talk Marketplace“. Da ist Storfund zu Gast, gemeinsam mit einem Händler, der den Finanzservice bereits nutzt.

Chapters:

00:35 Einführung und Vorstellung der Gäste

12:32 Newsflash

19:55 Marktplatz Logistik bei Gute Marken Online

25:37 Einführung in die Logistik von Best Solutions

27:09 Herausforderungen der Retouren im Mode-E-Commerce

34:07 Planung und Forecasting in der Peak Season

39:42 Internationale Logistik und ihre Herausforderungen

The west is settled, now it's the east's turn – this is roughly how the current rush on the markets in Central and Eastern Europe can be described: It is a crucial phase in the battle for market leadership in countries such as the Czech Republic, Poland and Hungary. Because there is so much potential in these markets, Valerie and Ingrid have brought in a specialist for their podcast: David Cicanek, who, after many years in an Amazon agency, is now a self-employed consultant in Prague, supporting brands in their marketplace business in these countries. 

In the podcast, they discuss the reasons for the great interest in the CEE markets, which players in which countries have a good chance of becoming market leaders, and why Western European marketplaces have a relatively easy chance of securing top positions. They also look at why local characteristics give domestic players a head start and why Shein and Temu have extremely good chances in Central and Eastern Europe.

Newsflash:

- MyTheresa takes over Yoox Net-a-Porter.

- Zalando and About You have raised their revenue forecasts for 2024.

– Shein has exceeded the £1.5 billion sales mark in the UK, leaving Asos and Boohoo far behind.

- In several shopping malls across Spain and the Netherlands, 'Shein Outlets' have begun to pop up, but these stores don't belong to the Chinese online platform, and it is as of yet unclear who is behind them.

- In 2023/24, cross-border e-commerce sales reached 326 billion euros, 69 percent of which were generated on marketplaces.

Note from the sponsor Channable:

Channable offers a solution that can map the trade on almost all platforms - including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Curious? Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable: https://www.channable.com

Note from the sponsor Base.com:

Base.com – formerly known as BaseLinker – is a provider of SaaS solutions specifically for e-commerce. Founded in Poland in 2006, the core of the company today is a platform for marketplace integration and the automation of processes such as order fulfillment and inventory management. The SaaS approach makes the solution cost-effective and flexible to use. Base.com currently has 350 employees and is represented in 9 countries. Further internationalization is on the agenda. Base.com's customers include, among others, Obi, MediaMarktSaturn and Philips. The contact person is Radek Klouda

Chapters:

00:00 Introduction to Internationalization in E-Commerce

03:09 Meet David Cikanek: Expert in CEE Markets

11:38 Newsflash

22:03 E-Commerce Growth in Central Eastern Europe

24:57 The Battle for Market Dominance in CEE

26:42 The Role of Marketplaces in Eastern European E-Commerce

34:03 Allegro's Expansion and Challenges

36:40 The Rise of Skoutz in Greece

39:21 Marketplace Dynamics: Eastern vs. Western

41:50 Fashion Market Insights

44:30 The Future of E-Commerce in Central Eastern Europe

48:45 Service Provider Landscape in CEE

Wie bekommen Händler ihren Multichannel-Vertrieb technologisch am besten in den Griff - alles aus einer Hand oder lieber viele einzelne Spezialanbieter? Für Best of Breed, also ein Paket aus Spezial-Lösungen, spricht die Flexibilität, wenn es darum geht, eigene Bedürfnisse optimal abzudecken. Für eine Full-Service-Lösung spricht eine kurze Time-to-Market und ein einfaches Handling.

In dieser Podcast-Folge steigen Tom Maier, Head of New Business DACH beim Full Service Feed Management Anbieter Channable, und Ingrid tief in das Thema Backend-Technologie ein. Ein Fazit: Full-Service-Lösungen sind oft für kleinere Händler sinnvoll, größere Unternehmen auf Enterprise-Niveau sind mit einem Best of Breed-Ansatz oft besser beraten.

Tom und Ingrid diskutieren zudem die Auswahlkriterien und die wichtigsten Funktionen, die ein Multichannel-Tool abdecken sollte sowie die Ressourcen, die ein Best-of-Breed-Ansatz verlangt.  

Newsflash:

-        TikTok Shop hat seine hochgesteckten Ziele in den USA 9 Monate nach dem Start deutlich verfehlt.

-        Die Secondhand-Plattform Vinted hat in UK mit Vinted Pro für professionelle Seller gestartet.

-        Bol.com baut sein Retail-Media-Angebot mit dem Kampagnen-Format Branded Shelves weiter aus.

-        Allegro hat seinen Marktplatz in Ungarn gestartet.

-        eBay hat 6 Gewinner der eBay Awards gekürt.

Hinweis des Sponsors eBay:

Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm

Hinweis des Sponsors bestSolutions:

In Folge 84 von „Let's talk Marketplace“ geht es um die besonderen Herausforderungen von Marktplatzlogistik. Zu Gast werden dann Andreas Kuffner von Gute Marken Online und Ute Weickel-Oudot von bestSolutions sein. Gemeinsam berichten sie direkt aus der Praxis, wie bestSolutions die Logistik für Gute Marken Online umsetzt und abwickelt. Denn als Spezialabieter kann bestSolutions auch Logistik für kniffelige Fälle, etwa Aufhängeware im Mode-Bereich oder Parfum, für das besondere Anforderungen gelten. Einschaltempfehlung!

Chapters:

00:00 Einführung in das Thema Vorstellung

09:34 Newsflash

18:51 Best of Breed vs. Multi-Channel: Ein Vergleich

20:11 Moderne Tech-Stacks für Marktplätze

35:07 Strategie-Evolution bei Channel

43:23 Automatisierung im Marktplatzgeschäft

What can you do when Amazon kicks you out of the vendor program? Hundreds of brands probably received notice of termination from Amazon a few weeks ago and are now faced with the question of how they can reorganize their business by the beginning of November.

Vendor expert Martin Heubel has some helpful tips up his sleeve. The independent consultant from Consulterce used to work for Amazon and is familiar with challenges like this. In the podcast, he explains why Amazon is making this cut right now and why it was already indicated two years ago, how brands can recognize whether they are also at risk of being kicked out, what needs to be considered when switching to Seller Central and what happens to stocked goods and when it makes sense to stay in Vendor Central with the help of a service provider. He also discusses with Ingrid and Valerie why this does not mean the end of the vendor program and why Amazon's focus will shift away from profitability and back to sales growth by fall 2025 at the latest.

Newsflash:

- Western fashion and shoe brands are increasingly appearing on Shein. https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html

- 95 percent of Chinese imports do not meet European safety standards. https://www.fr.de/hessen/asiatischer-online-handel-95-prozent-der-waren-mit-maengeln-zr-93307370.html

- American Eagle Outfitters sues Amazon over alleged 'knock-offs' of Aerie products. https://www.cnbc.com/2024/09/25/american-eagle-sues-amazon-over-trademark-infringement-of-aerie-line.html

- The shortened deadline on Amazon for unsaleable stock items only applies to unsaleable customer returns, damaged or expired goods. https://www.linkedin.com/posts/moritz-heller-ab131 0183_amazon-fba-lagerbestaeunde-activity-7239646546030379008-veqa?utm_source=share&utm_medium=member_desktop

More news every Monday in our newsletter. Register right here! https://www.marketplace-universe.com/newsletter

 Note from the sponsor Kaufland:

Internationalization with Kaufland: The Kaufland marketplace launched in Austria and Poland a few weeks ago and is now present in 5 countries. In the webinar “Sell globally, launch locally: Your masterclass for Kaufland Global Marketplace” on October 9, Matthias Kluth, Teamlead National Sales at Kaufland Global Marketplace, and retailer Antonio Ligato from G+L will show you what internationalization with Kaufland can look like and what success strategies look like in practice. You will also learn about the marketing opportunities Kaufland offers and which strategies can help increase the visibility of your products. Register for the webinar here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register

 Note from the sponsor ChannelEngine:

ChannelEngine will be at the Marketplace Convention on October 24 at 11:45 a.m. and has revealed the secret of who will be a guest: Miro Mevius, Head of Marketplaces at Lampenwelt GmbH, better known internationally under the company name LuCom, will be on stage and will speak exclusively about the marketplace strategy of Lampenwelt. The focus will be on the international expansion strategies and experiences on international marketplaces. Get your ticket right here! https://marketplace-convention.de/tickets/

 Chapters:

00:21 Introduction and topic

06:14 Newsflash

19:16 Amazon's Vendor Clear Out: An Overview

23:29 The Impact on Smaller Brands

28:01 Understanding the Scale of Terminations

31:32 Reasons Behind Vendor Cancellations

38:46 Navigating Uncertainty: What Brands Can Do

42:42 Immediate Steps for Affected Brands

47:27 The Role of Service Providers

51:53 Future Predictions for Amazon's Vendor Program

Wie verkauft man Luxus-Uhren auf Marktplätzen?

Chronext macht es vor: Zum einen als selbständiger Marktplatz, der als Vermittler zwischen Verkäufer und Käufer fungiert. Zum anderen als Anbieter auf Fremdmarktplätze wie eBay und Farfetch. Trotz viel Erfahrung läuft aber auch das nicht immer rund, Chronext steckt gerade mitten in einem Sanierungs- und Restrukturierungsprozess.

Im Podcast berichtet Frederike Knop, CEO von Chronext, warum die Branche so viel langsamer tickt als andere, warum Vertrauen und Sicherheit so eine extrem große Rolle spielen und was für Folgen das hat und wie sich das Kaufverhalten der jüngeren Generation gerade verändert. Und sie verrät, wie Chronext im kommenden Jahr durchstarten will (Spoiler: es sollen neue Marktplätze dazukommen, mögliche Kandidaten sind Breuninger und 24S).

Newsflash:

-        Otto hat seit April knapp 1.100 Marktplatz-Seller verloren, teils sind sie freiwillig gegangen, teils hat Otto sie rausgeworfen.

-        Der Baumarkt B&Q ist in der ersten Hälfte des Jahres 2024 schnell gewachsen, 1,5 Millionen Produkte werden jetzt von 1.300 Händlern auf DIY.com angeboten.

-        Amazon hat offiziell angekündigt, dass die nächsten Prime Day Deals am 8. und 9. Oktober stattfinden.

-        Der angeschlagene FBA-Aggregator „SellerX“ wird nun doch nicht versteigert.

Hinweis des Sponsors eBay:

Kennt ihr schon das Pro Trader-Programm von eBay? Dieser Business Booster richtet sich an eBay Seller, die sich irgendwo zwischen Anfänger und Profis einordnen oder deren Shop-Umsätze sich nicht so entwickeln, wie sie es sich vorstellen. Zum Programm gehören unter anderem 3 Monate persönliche Beratung durch eBay-Experten mit konkreten Praxistipps, 6 Monate Premium-Kundenservice, bessere Sichtbarkeit durch das WOW!-Programm und gezielte Gutscheinaktionen sowie detaillierte Analyse der Shop-Performance und Unterstützung bei der Planung passgenauer Marketingaktivitäten. Bewerben können alle Seller, die das in den letzten 12 Monaten nicht am Pro Trader-Programm teilgenommen haben und die ein Sortiment mit Wachstumspotenzial sowie einen Servicestatus mit überdurchschnittlicher oder Top-Bewertung haben. Mehr zum Pro Trader-Programm findet ihr hier!

Hinweis des Sponsors Kaufland Global Marketplace:

Internationalisieren mit Kaufland: Der Kaufland Marktplatz ist vor einigen Wochen in Österreich und in Polen gestartet und ist damit jetzt in 5 Ländern präsent. Im Webinar "Global verkaufen, lokal durchstarten: Deine Masterclass für Kaufland Global Marketplace" zeigen euch am 9. Oktober Matthias Kluth, Teamlead National Sales bei Kaufland Global Marketplace, und der Retailer Antonio Ligato von G+L wie die Internationalisierung mit Kaufland aussehen kann und wie Erfolgsstrategien aus der Praxis aussehen. Außerdem erfahrt ihr, welche Vermarktungsmöglichkeiten Kaufland bietet und welche Strategien helfen, die Sichtbarkeit eurer Produkte zu erhöhen. Hier könnt ihr euch zum Webinar anmelden!

Kapitel:

00:00 Einführung in die Schmuck- und Uhrenbranche

07:03 Newsflash

19:02 E-Commerce und Luxusuhren: Ein Blick auf die Zahlen

24:39 Das Geschäftsmodell von Chronext und Restrukturierung

28:41 Marktplatzstrategie und Auswahl der Partner

33:40 Sicherheit und Vertrauen

39:24 Zukunftsausblick und Herausforderungen für Chronext

With almost 700 million visits per month, Temu is the second most frequently visited e-commerce site in the world. And because Temu is so successful, the Chinese platform is facing attacks from all sides: competitor Shein is suing Temu for product piracy, while the US and Europe are planning to protect their markets and local providers by imposing tariffs on packages from China. 

And Temu? is targeting the US and Europe and opening up to sellers based in these countries. With so much movement in the market, it's worth taking another critical look at Temu and also at the behavior of competitors. Ingrid and Valerie do just that in the new episode 79 with Ed Sander, THE China expert from the Netherlands. The podcast, for example, is about why Shein, Temu and Amazon hypocritically accuse each other of their own actions (or rather their own offenses), how Temu puts pressure on Chinese manufacturers and why Shein benefits from it and why Amazon presents this manufacturer as a “friendly” alternative to Temu.

Newsflash:

-        Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon's EU Export program.

 -        British fasion retailer and marketplace Asos.com will sell its daughter chain Topshop/Topman not to Shein - even though the chinese company made the best offer.

 -        The financing of the internationalization of the Swiss marketplace Galaxus to Germany and other European countries is now secured until at least 2029.

 -        Amazon has reduced the deadline for processing unsaleable stock from 30 to 23 days. If companies miss this deadline, Amazon can dispose of these products.

-        The online gaming platform Roblox plans to sell physical products directly on the platform starting in 2025.

New Webinars available:

Exciting webinars await you in the fall!

On September 24th at 11 a.m., Jonny Hofberger from Taxdoo will discuss the topic of Value Added Tax and accounting in cross-border sales. The German webinar is about avoiding annoying mistakes and expanding your daily business securely and efficiently. In addition to many tips and a detailed Q&A session, the optimization of accounting is also discussed, for example through the integration of Amazon Seller Reports. Pre-registration is done directly via this zoom link: https://zoom.us/webinar/register/6417219151320/WN_uW5krYjySyiAzMq1wfq_wg#/registration⁠ On October 9 at 11 a.m., Matthias Kluth from Kaufland and the retailer Antonio Ligato from G+L will be webinar co-hosts at Marketplace Universe. They will be talking about internationalization on the Kaufland marketplace, which has recently launched in Poland and Austria. You can register here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register

Marketplace Universe Connect in Munich:

Are you a brand, seller, retailer, manufacturer or e-commerce head of? From the areas of DIY, home & living, gardening, sports, consumer electronics or similar? Then mark October 7th in your calendar and register now for the “Marketplace Universe Connect x plentyOne Munich Edition”!

What do you get? Direct exchange, valuable contacts, a short presentation of a brand, drinks & food in a relaxed atmosphere in a cool location.

But be aware: Not everyone who registers will automatically be accepted – Each registration is carefully checked to ensure an optimal experience for all guests. You want to be there? Then register now!

All information can also be found on www.marketplace-universe.com/events!

Chapters:

00:00 Introduction of the topic and Ed Sander

08:36 Newsflash

19:12 The crash of Temu's stock price and the reasons for it

24:24 Temu's challenges in terms of profitability and product quality

28:02 Temu's approach to sellers

36:21 Government attempts to contain Temu

40:56 Comparing Temu's and Shein's business models

45:01 Tough conditions at Temu

Der Vorteil von schrittweiser Internationalisierung: Man muss das Rad nicht immer neu erfinden! Und das gilt nicht nur für Händler, sondern auch für Marktplätze.

Zum Beispiel für Kaufland Global Marketplace: In weniger als 2 Jahren hat Kaufland neben dem deutschen Marktplatz 4 weitere in der Slowakei, Tschechien, Polen und Österreich aufgebaut. Denn Kaufland konnte so Schritt für Schritt die Learnings aus einem Land auf das andere übertragen, wie Doreen Schumm, Head of Marketplace Sales at Kaufand e-Commerce, im Podcast verrät.

Dasselbe gilt für Händler: Wer auf einem Kaufland-Marktplatz erfolgreich verkauft, kann mit überschaubarem Aufwand sein Business auf weitere kaufland-Marktplätze ausdehnen und sich so die lukrativen Märkte in Mitteleuropa erschließen. Doreen erklärt, welche Services Händler dabei unterstützen, inwieweit sich Top-Seller und Kaufgewohnheiten unterscheiden (Spoiler: oft weit weniger als vermutet) und wie das Wettbewerbsumfeld auf den Kaufland-Marktplätzen im Ausland aussieht.

Übrigens: Let’s talk Marketplace-Hörer, die jetzt neu auf einem der 5 Kaufland-Marktplätze starten, bekommen als exklusives Goodie 3 Monate die Verkaufsgebühr geschenkt! Einfach hier anmelden und den Voucher Code „MP-INI2024“ einlösen!

Newsflash:

- 2023 hat Amazon Deutschland mit Retail Media 2,9 Mrd. Euro umgesetzt - 20 Prozent mehr als im Vorjahr.

- Peloton stellt den eigenen Online-Shop und damit den D2C-Vertrieb ein, der Vertrieb läuft künftig nur noch über Amazon und Fitshop.

- Der Second-Hand-Mode-Marktplatz Vinted öffnet seine Plattform für gebrauchte Elektronik.

- Der deutsche Bundeswirtschaftsminister Robert Habeck hat einen Aktionsplan E-Commerce gegen Temu und Shein entworfen.

- Temu kommt in Deutschland auf 33 Millionen Nutzer, EU-weit sind es 75 Millionen.

Hinweis des Sponsors Channable:

Kennt ihr den E-Commerce-Lösungsanbieter Channable? Channable bietet eine Lösung an, die den Handel auf nahezu allen Plattformen abbilden kann - natürlich auch auf Marktplätzen. Produkte können damit kanal- und teamübergreifend verwaltet, beworben, verkauft und analysisiert werden. Das heißt, das Marktplatz-Team, das E-Commerce-Team, das Social Media-Team, das Performance Marketing, alle arbeiten der gleichen Software. Im Fokus der Lösung steht dabei Automatisierung. Neugierig geworden?  Dann schaut doch mal beim kostenlosen Online-Event "IMPACT cube“ am 25. September, 15 Uhr vorbei, da erfahrt ihr alles Wichtige über Channable.

Hinweis des Sponsors DIY Summit:

Am 27. September 2024 startet der 4. Virtual DIY Summit – und Marketplace Universe ist Mitveranstalter! Kurz vor 11 Uhr nehmen wir euch mit in die DIY-Welt auf Online-Marktplätzen. Denn in den letzten 18 Monaten hat dort eine regelrechte Revolution stattgefunden und Ingrid und Valerie analysieren die Trends: Kaufen Heimwerker überhaupt auf Marktplätzen? Welche Marktplätze sind für Heimwerker wirklich relevant - und wie erkennt man sie? Darüber hinaus gibt es noch viele weitere interessante Vorträge, Cases und Branchen-Zahlen. Einschalten lohnt sich auf jeden Fall am 27. September 2024, 10 Uhr bis 13 Uhr. Die Teilnahme ist kostenlos, zur Registrierung geht’s hier: https://diysummit.org/virtual-diy-summit/

Chapters:

00:00 Die Internationalisierung von Kaufland in Zentral-Ost-Europa

05:51 Newsflash

16:03 Erfolge und Herausforderungen der neuen Marktplätze in der Slowakei und Tschechien

18:14 Die Vorteile der Marke Kaufland für den polnischen Markt

20:42 Die Expansion von Kaufland in neue Länder

23:40 Besonderheiten in der Marktplatz-Landschaft in Österreich

27:13 Bedeutung des grenzüberschreitenden Handels

35:14 Faktoren für den Erfolg im internationalen Verkauf

38:59 Zukunftspläne für die internationale Expansion

Wer auf Marktplätze sichtbar sein will, kommt an Retail Media eigentlich nicht mehr vorbei, denn auch wenn Marken und Händler sich es anders wünschen – die Realität heißt: Ohne Werbung geht nicht mehr viel! Wie aber kann eine Brand sich da gut aufstellen? Einen Blick hinter die Kulissen gewährt in dieser Folge 77 Marc Sonnemann, Team Lead Retail Media Third Party bei der Schreib- und Büroartikelmarke edding.

Seiner Erfahrung nach ist der Werbedruck mittlerweile auch jenseits der großen Player wie Amazon hoch ist, etwa beim polnischen Marktplatz Allegro oder dem niederländischen Marktplatz BOL. Im Podcast verrät Marc Live Hacks im Umgang mit den bezahlten Ads, zum Beispiel, dass der Search Query Performance Report für Seller bei Amazon richtig gute Daten für die Kampagnensteuerung liefert. Und er erklärt warum edding ein eigenes Team für Retail Media aufgebaut hat, welche Erfahrungen er mit Retail Media bei Amazon gemacht hat und welche Vorteile beides für die Nutzung von Retail Media auf anderen Marktplätzen hat.  

Newsflash:

-        Youtube und Shopify haben ein Partnerprogramm aufgesetzt, um sich gegen TikTok Shop zu positionieren.

-        Ikea testet mit „Ikea Preowned“ einen C2C-Marktplatz für gebrauchte Ikea-Produkte.

-        Der deutsche Markenaggregator Seller-X wird am 17. September versteigert.

-        Amazon hat die Frist, bis zu der Waren in den Amazon-Lagern eingetroffen sein müssen, um das Prime-Logo für den Black Friday zu erhalten, auf 31. Oktober verlängert.

Hinweis unseres Sponsors eBay:

Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm

Hinweis unseres Sponsors Kaufland Global Marketplace:

Anfang August ist Kaufland mit seinem Marktplatz in Polen live gegangen, diese Woche war es in Österreich soweit. Für Händler heißt das: einheitlicher Verkaufszugang auf allen Marktplätzen mit nur einer Registrierung, Fulfillment by Kaufland, kostenlose und automatisierte Produktdaten-Übersetzung, persönlicher Händler-Support in allen Marktplatz-Landessprachen und Zahlungsabwicklung in Landeswährung mit relevanten Zahlungsarten. Über den Vocher-Code „MP-UNI2024“ sparen neue Seller 3 Monate lang die Grundgebühr und die Verkaufsprovision und bekommen Sponsored Product Ads Credits im Wert von 1200 Euro geschenkt. Hier geht’s zur Anmeldung: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=Marketplace%20Universe&utm_content=07_2024#early-bird

Chapters:

00:00 Einleitung und Vorstellung des Thema Retail Media

06:23 Newsflash

18:38 Die Bedeutung von Retail Media

21:44 Einblick in die Retail Media-Strategie von edding

23:42 Die Erfahrungen von edding

26:21 Die Herausforderungen bei der Aufrechterhaltung von Always-On-Kampagnen

28:17 Unterschiede zwischen Amazon und anderen Marktplätzen in Bezug auf Daten und Werbeformate

31:13 Die Key-Learnings von edding bei der Nutzung von Retail Media auf verschiedenen Marktplätzen

36:22 Amazon als Vorreiter im Bereich Retail Media

41:47 Konkrete Unterschiede bei Allegro und BOL

44:48 Ausblick auf den Vortrag von Marc auf der Marketplace Convention

Wow, manche gehen echt mutige Wege beim Sprung über die Grenze! Die Münchner Home & Living-Marke KARE jedenfalls ist in 52 Ländern aktiv, darunter so exotisch anmutende Märkte wie Kolumbien und Mexiko, Mauritius und Japan, Südafrika und Nigeria. Und weitere sollen folgen: Die USA, Indien und Uk stehen fest auf dem Plan.

In dieser Podcast-Folge 76 verrät Thomas Birner, Head of Digital Sales bei KARE Design, wie sein Unternehmen interessante Märkte analysiert und für das eigene Geschäft relevante Marktplätze identifiziert, inwieweit Sortimente und Produkte für einzelne Märkte angepasst werden und wie die Umsetzung einer neuen Präsenz konkret aussieht. Außerdem schildert der Head of Digital Sales, welche Länder für KARE derzeit am wichtigsten sind (Geheimtipp: Indien) und warum Retail-Partner vor Ort für die Münchner so wichtig sind.

Newsflash:

- Temu hat seinen Marktplatz für Seller mit EU-Dependance geöffnet.

- Der deutsche Ex-Politiker und frühere EU-Kommissar Günther Öttinger berät Shein bei den Themen Cybersicherheit, Datenschutz und Geopolitik

- MediaMarktSaturn hat seine Marktplatz-Umsätze im letzten Quartal nach eigenen Angaben mehr als verdoppelt.

- H&M schließt seinen Outlet-Marktplatz Afound bis Ende des Jahres wegen zu geringer Nachfrage.

Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter

Hinweis unseres Sponsors Kaufland Global Marketplace:

Nach Tschechien und der Slowakei ist der Kaufland-Marktplatz jetzt auch in Polen und ab 4. September auch in Österreich aktiv. In 14 Tagen, in Folge 78 ist Doreen Schumm, Head of Marketplace Sales bei Kaufland, im Podcast zu Gast und spricht mit Ingrid darüber, wie diese neuen Marktplätze von Händlern und Brands bespielt werden können, was Kaufland für seine Seller in Sachen Internationalisierung tut und welche Services zur Verfügung stehen.

Unser exklusives Angebot: Mit dem Bonus-Code "MP-UNI2024" können neue Kaufland-Seller sich 3 Monate lang die Grundgebühr sparen. Zur Anmeldung geht's hier: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=MarketplaceUniverse&utm_content=09_2024⁠

Hinweis auf unser Webinar-Programm im Herbst:

Drei spannende Webinare warten im Herbst auf euch!

Am 17. September um 16 Uhr geht es los mit einem englischsprachigen Webinar zum Thema Marktplatz-Profitabilität. Valerie und Twan Rotten vom Marktplatz-Integrator ChannelEngine geben euch Taktiken zur Verbesserung der Marktplatz-Profitabilität an die Hand. Hier anmelden!

Am 24. September um 11 Uhr geht es weiter Jonny Hofberger von Taxdoo und dem Thema Umsatzsteuer und Buchhaltung beim Cross-Border-Verkauf.

Hier anmelden!

Am 9. Oktober um 11 Uhr sind Matthias Kluth von Kaufland und der Retailer Antonio Ligato von G+L Valeries Co-Hosts - da wird es um Internationalisierung auf dem Kaufland Marktplatz gehen. Hier anmelden!

Alle Informationen findet ihr auch auf www.marketplace-universe.com/events!

Chapters:

00:00 Einleitung und Vorstellung des Themas

03:02 Die Strategie von KARE Design bei der Internationalisierung

09:34 Newsflash

17:32 Die Auswahl der richtigen Marktplätze für KARE Design

24:37 Die Rolle der Retail-Partner bei der Internationalisierung

27:04 Die Bedeutung von Marktplätzen für das Cross-Border-Geschäft

32:13 Die Marktplatzauswahl für den US-Markt

35:25 Der Eintritt in den indischen Markt

44:01 Die Internationalisierungsstrategie von KARE

Internationalisierung über Marktplätze ist total easy: Ein paar Klicks und schon kann man europaweit verkaufen. Stimmt – aber nicht ganz. Denn da sind noch die leidigen Themen Buchhaltung und Umsatzsteuer. Und da lauern etliche Fallstricke: Schnell ist eine Umsatzsteuerpflicht übersehen oder droht ein Rauswurf aus dem One-Stop-Shop-System, weil Null-Meldungen fehlen. Oder die Buchhaltung verzweifelt, weil die vierstelligen Buchungsvorlagen in Datev nicht ausreichen. Oder der Steuerberater rauft sich die Haare, weil er nicht verstehen kann, was das französische Finanzamt von ihm will.

Wie sich solche Herausforderungen meistern lassen, erörtert Valerie in der neuen Folge 75 mit Jonny Hofberger, Director of Sales von Taxdoo. Und der hat viel Charme und noch mehr praktische Tipps im Gepäck, sodass die vermeintlich trockene Thematik unterhaltsam daherkommt.

Mehr zum Thema gibt es übrigens am 24. September um 11 Uhr im Webinar “Steuern und Buchhaltung für Marketplace Seller leicht gemacht”. Hier geht’s zur Anmeldung: https://zoom.us/webinar/register/2717219151257/WN_uW5krYjySyiAzMq1wfq_wg

Newsflash:

• Im zurückliegenden Quartal verzeichnete Amazon Umsatzeinbußen, weil die Kunden vor allem nach Deals und Billigprodukten suchten. Manche sprechen vom Temu-Effekt.

• Die Selfmade-Plattform Etsy startet mit "Etsy Insider" ein Premium-Programm mit Gratisversand, bevorzugter Teilnahme an Deals und jährlichem Geburtstagsgeschenk.    
• Europas größter Modehändler Zalando konnte im zweiten Quartal seinen Umsatz auf 2,6 Milliarden Euro steigern.

• KMU-Händler aus Deutschland konnten ihren Export-Umsätze bei Amazon steigern, so eine Auswertung des Konzerns.
• Die KI-Initiative von eBay zeigt Wirkung: Seller und Kunden reagieren positiv auf Tools wie "Shop the Look" und "Magical Listing".

Hinweis des Sponsors bestSolutions:

bestSolution ist ein Fullservice-Logistik-Dienstleister für ganz besondere Fälle in der Fashion, Lifestyle, Sports & Beauty-Branche. Das Angebot reicht von der Lagerhaltung über die Auftragsabwicklung bis hin zur Retourenbearbeitung, das Motto lautet "Geht nicht, gibt’s nicht!" Das 2015 gegründete Unternehmen hat 2023 rund 184 Millionen Euro an Warenwert versendet. Dabei ist bestSolutions besonders spezialisiert auf Marktplatz-Logistik: bestSolutions kann nicht nur Marktplätze problemlos integrieren, sondern auch die unterschiedlichen Logistik-Vorgaben der einzelnen Marktplätze gut erfüllen.

Chapters:

 00:00 Vorstellung des Themas und des Gasts

10:05 Newsflash

20:46 Fallstricke bei Umsatzsteuerthemen und Buchhaltung im E-Commerce

26:11 Die Bedeutung von Spezialisten bei steuerlichen Fragen im E-Commerce

34:27 Umsatzsteuer bei Retouren und Verbringungen

37:07 Die Herausforderungen des OSS

40:07 Herausforderungen bei der Einhaltung der Mehrwertsteuer

42:35 Bedeutung einer genauen Buchführung und Dokumentation

53:32 Webinar zur Umsatzsteuer-Compliance für den grenzüberschreitenden E-Commerce

Wer im E-Commerce oder im Marktplatz-Business unterwegs ist, steht über kurz oder lang vor Fragen wie: Welches Volumen hat mein Marktsegment online? Welche Zielgruppe kauft wo was ein? Welche Marktplätze können sich für mich lohnen? Für die Antworten braucht es – ganz klar: viele Daten, aussagekräftige Zahlen und harte Fakten. Doch woher nehmen?

Einer, der sich seit vielen Jahren damit beschäftigt, ist Friedrich Schwandt. Er hat 2007 Statista gegründet und vor zwei Jahren die E-Commerce Datenbank ECDB. Zusammen mit seinem Gründungspartner Hubert Jakob und einem beachtlichen Team an Data-Experten analysiert der Statistiker und Volkswirtschaftler große Mengen an Rohdaten wie etwa Kreditkartentransaktionen, um das Kaufverhalten erfassen zu können.

In der neuen Podcast-Folge sprechen Ingrid – selbst ein Zahlen-Nerd – und Valerie mit ihm über die Schwierigkeit, aussagekräftige Daten zu bekommen und widersprüchliche Aussagen unterschiedlicher Erhebungen zu verstehen. Er erläutert, wie wichtig ein Blick auf Definitionen und die Methodik ist und gibt eine Einschätzung, mit welchen Studien man seiner Meinung nach ein akzeptables Bild der E-Commerce-Landschaft bekommt.

Newsflash:

• TikTok Shop startet im Oktober in Spanien und Irland, andere europäische Länder könnten nächstes Jahr folgen. 

• Der zweite Amazon Prime Day des Jahres könnte am 8./9. Oktober oder am 15./16. Oktober stattfinden.

• Fnac Darty will den italienischen Elektronikgroßhändler und (noch) Marktplatzbetreiber Unieuro übernehmen. 

• Temu wurde im April 2023 in Frankreich eingeführt und erreicht bereits fast 12 % der französischen Online-Einkäufer, die 34 Euro pro Bestellung ausgeben. 

• Der deutsche E-Commerce-Software-Anbieter JTL erhöht seine Preise kräftig, in einigen Fällen um 100 Prozent und mehr. 

Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter

Hinweis des Sponsor-Partners ebay:

Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits wie ein 4 Monate langes, kostenloses Top-Shop-Abonnement oder 3 Monate ohne Verkaufsprovision. Jetzt anmelden und durchstarten! https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/ebay-durchstarter

Hinweis des Sponsor-Partners Taxdoo:

"Bye, bye Bürokratie" – dieses Ziel hat sich die Taxdoo GmbH auf die Fahnen geschrieben. Das TaxTech-Unternehmen hat sich auf Automatisierungslösungen für die Umsatzsteuer-Compliance und das Accounting im E-Commerce spezialisiert. Dafür stehen 160 Mitarbeiter bereit, viele davon Steuerexperten wie Roger Grothmann, der früher als Umsatzsteuermanager beim Bundeszentralamt für Steuern tätig war. Kunden wie Ankerkraut, Airup, Purelei, Snocks und yfood vertrauen Taxdoo.

Chapters:

00:00 Vorstellung und Einführung des Themas

11:20 Newsflash

23:24 Die Herausforderungen bei der Beschaffung zuverlässiger Zahlen im E-Commerce

29:06 Die Schwierigkeiten bei der Analyse von Metadaten

33:42 Die Bedeutung von klaren Definitionen und Methoden

36:10 Die Vielfalt der Quellen für E-Commerce-Zahlen

Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This means that the DIY market still has a gold rush ahead of it in the marketplace business.

A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for improvement...

In the new episode 73, Inaki Maillard, Managing Director of the Global DIY Summit, the world's largest industry gathering, explains why the online and marketplace business of DIY providers is still in its infancy. Around 1,000 C-level DIY specialists come together at the Global DIY Summit every year - but online-marketplaces had hardly entered their business agenda until 2020.

Inaki discusses the extent to which coronavirus has changed the DIY market, the importance TikTok will play in the future and what manufacturers and retailers need to master the challenges in the marketplace business.

And he invites you to the Virtual DIY Summit, which he is organizing together with Marketplace Universe on September 27th! Industry professionals can join virtually to discuss the latest trends - and the new marketplace boom in DIY is definitly one of them!

If you want to attend, you can register here: https://virtual.diysummit.org

Newsflash:

- Amazon once again had a record Prime Day, at least in the USA: Prime Day sales there grew by 11 percent to 14.2 billion dollars.

- MediaMarkt's marketplace is now also available in Italy. At launch, 100,000 third-party products are available.⁠⁠

- Douglas has raised its annual target and now wants to grow by 8.5 percent. ⁠⁠Fashionunited⁠⁠

- TikTok launches a creator tool for shoppable videos. With CapCut Commerce Pro, creators can create videos with a sales option that can be used not only on TikTok but also on other video platforms.⁠⁠

Note from the sponsoring partner bestSolutions:

Who is already thinking about Christmas? That's right, all successful online retailers! The webinar "Q4 Readiness: Marketplace Logistics for Fashion & Lifestyle, Sports and Beauty Brands", which Marketplace Universe is organizing together with bestSolutions, will help you prepare. On July 31, retailers and brands will find out which key strategies will help their Christmas business run smoothly and which logistics solutions are suitable for whom.

·        When: July 31, 2024, 11 a.m. - 12 p.m.

·        Where: Online

·        Who: Valerie Dichtl from Marktplace Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager from bestSolutions

·        How: Register here for free

Chapters

00:00 Welcome and introducion

02:58 The Global DIY Summit: Networking and Industry Insights

06:29 The Digital Transformation of the DIY Industry

09:50 Newsflash

16:45 TikTok for Reaching Younger Generations in DIY

21:17 Facts about the DIY Market

25:05 The Potential for Online Sales in the DIY Industry

30:20 The Shift towards E-Commerce and Marketplaces in DIY

34:03 Digital Forerunners in the DIY Industry

Wer im Online-Vertrieb internationalisieren will, hält meist nach geeigneten Marktplätzen im (benachbarten) Ausland Ausschau. Doch welche Marktplätze sind in welchen Ländern in welchen Kategorien besonders stark – die Großen, Bekannten wie Amazon und Zalando oder lokale Platzhirsche?

Antworten auf solche Fragen geben die neuen Länderquadranten von Marketplace Universe. In dieser Podcast-Folge stellen Valerie und Ingrid die neuen Quadranten vor: Warum es sie gibt, woher die Informationen für die Länderübersichten kommen und wie die Quadranten aufgebaut sind. Außerdem erklären sie, welche Rolle ihre eigenen Marktbeobachtungen und die Einschätzungen von Branchenexperten dabei spielen, warum der erste Quadrant die Marktplatz-Landschaft in Italien unter die Lupe genommen hat und welche Länder in den nächsten Wochen folgen werden. Drei Länderquadranten gibt es bereits: für Italien, Deutschland und für die Schweiz.

Newsflash:

-        Nach einem Minus von rund 12 Prozent im Gesamtjahr 2023 meldet der bevh für das zweite Quartal 2024 ein leichtes Umsatzplus.

-        20 der Schweizer Top-50 Online-Shops sind Online-Marktplätze, wie aus dem neuen Ranking der Schweizer Beratungsagentur Carpathia hervorgeht.

-        About You konnte im ersten Geschäftsquartal 2024/25 den Umsatz in der Kernregion DACH um 1,6 Prozent, in den übrigen Märkten um 2,3 Prozent steigern.

-        ebay hat sein Advertising-Cockpit überarbeitet: Verkäufer erhalten dort mehr Kennzahlen und KI-basierte personalisierte Empfehlungen für weitere Werbe-Aktivitäten.

-        Der polnische Fashion-Marktplatz Modivo expandiert weiter und ist nach einer Dependance in Italien nun in Tschechien gestartet.

-        Gerüchten zufolge soll Nike innerhalb der nächsten 18 Monate zu Amazon zurückkehren – eine bloße Vorhersage ohne fundierte Fakten.

Hinweis des Sponsors Kaufland Global Marketplace:

Am 7. August startet der Kaufland-Marktplatz in Polen, am 4. September in Österreich! Neue Seller können sich hier⁠ anmelden und mit dem exklusiven Marketplace Universe Voucher Code "MarketplaceUni2024" drei Monate lang die Grundgebühr sparen.  

Hinweis des Sponsor-Partners bestSolutions:

Wer denkt jetzt schon an Weihnachten? Richtig, alle erfolgreichen Online-Händler! Das Webinar "Q4 Readiness: Marktplatzlogistik für Mode- & Lifestyle-, Sport- und Beautymarken“, das Marketplace Universe gemeinsam mit bestSolutions veranstaltet, hilft bei der Vorbereitung. Am 31. Juli erfahren Händler und Brands, mit welchen Schlüsselstrategien ihr Weihnachtsgeschäft richtig gut läuft und welche Logistiklösungen für wen geeignet sind. Hier kostenlos anmelden!

Chapters:

00:00 Einführung in die Länderquadranten

05:35 Newsflash

17:40 Warum machen wir die Länderquadranten?

24:45 Deutschland: Zentralisierung des Marktplatzmarktes

36:08 Schweiz: Starke lokale Player dominieren

39:36 Herausforderungen bei der Erstellung der Quadranten

41:41 Ausblick: Zukünftige Quadranten

Does Amazon really want to become like Temu? Why is AI vital for Amazon's survival? Why is Amazon expanding its B2B business so massively right now? These are fascinating questions that can be derived from the various reports from the Amazon empire in recent months. And there is one person who can answer them: Malte Karstan.

In the new episode of "Let's talk Marketplace", the consultant and always very well-informed Amazon expert explains the background to Amazon's goings-on in front of and behind the scenes. For example, that Amazon is currently meeting with Chinese sellers very frequently, asking them not to run away and announcing direct sales to the USA. Or that without AI, it is simply not possible to control a data monster like Amazon and keep the marketplace clean - in all areas, including advertising. And that every seller must monitor their Amazon account directly, not just via their own ERP or middleware system. And he talks about the fact that Amazon is currently growing strongly in the B2B business and wants to make business much easier for B2B sellers.

Join us for our Amazon-News-Update with Malte!

Note from the sponsor Kaufland Global Marketplace

Kaufland Global Marketplace is a strong expansion partner that helps retailers of all sizes to expand their online business faster and with fewer resources:

- Open B2C marketplace with 45 million products in 6,400 categories

- Key categories: Furniture & Home, Electronics, Garden & DIY, Kitchen & Household, Sports & Outdoor

- Up to 32 million visitors per month on Kaufland.de, 5.5 million visitors per month on Kaufland.cz, 2.2 million visitors per month on Kaufland.sk

- 2024 Launch in Austria and Poland

More information at https://www.kauflandglobalmarketplace.com/

Newsflash:

- About You wants to adopt Shemu's factory-to-consumer principle this year. About You wants to identify new trends with AI, produce them in small quantities and have them delivered directly from European and Turkish factories to the end consumer.

- With Cinven a financial investor joins Fressnapf at the first time. With the new partner, Europe's largest pet supplies retailer wants to grow aggressively in Europe. CEO Johannes Steegmann leaves the company due to these changes. 

- The Federal Cartel Office has fined Fritzbox manufacturer AVM 16 million euros. The provider is accused of having controlled the prices of its products in online retail for years.

Chapters:

00:00 Introduction and Overview

10:01 Newsflash

19:58 Amazon wants to become Temu 3.0

24:34 The Impact of AI on Amazon Sellers

27:51 Suggested Values and Seller Control

36:01 Problems caused by not using the Amazon account

42:07 Growing importance of B2B for Amazon

Wie rocken große internationale Konzerne ihr Marktplatz-Geschäft? Und warum steigen sie – wie beispielsweise die Bosch Home & Comfort Group - in den B2C-Vertrieb mit all seinen Herausforderungen ein, selbst wenn ihr Fokus eigentlich im B2B-Business liegt?

Stephanie Hölzlwimmer, Head of Product Area Home Comfort & Wellbeing bei der Bosch Home & Comfort Group, gibt in dieser Podcast-Folge Antworten auf solche Fragen. Der Home Comfort & Wellbeing-Bereich bei Bosch steht für mobile Klimageräte, Luftreiniger und elektrische Direktheizgeräte. Zum einen ist das B2C-Geschäft ein wichtiger Teil der Markenpflege, zum zweiten bringt es Umsatz, wenn Bosch von Trends wie Klimawandel und gewachsenem Gesundheitsbewusstsein profitiert.  

Dennoch ist es eine Herausforderung, in einem großen Konzern ein professionelles B2C-Business aufzubauen. Stephanie verrät im Podcast, warum Bosch dafür ein unternehmerisches Schnellboot einsetzt, das in nur zwei Jahren eine europaweite Präsenz auf Marktplätzen wie Amazon und Otto, Allegro in Polen, BOL in den Niederlanden und C-Discount in Frankreich aufgebaut hat. Außerdem erklärt sie, welche Rolle externe Dienstleister dabei spielen und warum Kundennähe ein wesentlicher Faktor für den Erfolg auf Marktplätzen ist.

Newsflash:

-        Amazon macht auf Temu und will mit einer eigenen Billig-Sparte preisgünstige Mode- und Lifestyle-Artikel direkt von chinesischen Verkäufern an US-Kunden liefern lassen.

 -        Walmart öffnet sich für deutsche Unternehmen und ermöglicht ihnen den direkten Verkauf in den USA, Kanada, Mexiko und Chile.

 -        Das Datum für den Amazon Prime Day am 16./17. Juli ist offiziell bestätigt.

 -        Aufgrund von Überlastung auf den Weltmeeren steigen die Frachtkosten für Container aus China weiter stark an.

Hinweis des Sponsor-Partners eBay:

Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits und die Teilnahme ist für gewerbliche Verkäufer kostenlos. Jetzt anmelden und durchstarten!

Hinweis des Sponsors Kaufland Global Marketplace

Kaufland Global Marketplace ist ein starker Expansionspartner, der Händlern jeder Größe hilft, ihr Online-Business schneller und ressourcensparender auszubauen. Retailer mit Produkten in den Segmenten Möbel & Wohnen, Elektronik, Garten & DIY, Küche & Haushalt, Sport & Outdoor und Interesse an einem einfachen Ausbau ihres Geschäfts nach Zentral-Osteuropa sollten den Marktplatz auf dem Zettel haben. Mehr Informationen unter https://www.kauflandglobalmarketplace.com/

Chapters:

00:00 Das Marktplatzgeschäft in großen Konzernen und Vorstellung

09:46 Personalkarussell

13:15 Newsflash

23:56 Hintergrund der Bosch Home Comfort Group

24:27 Gründe für den Aufbau eines B2C-Geschäftsfelds

26:28 Die veränderte Customer Journey und der Wettbewerb

28:28 Aufbau eines eigenen Marktplatzteams und Kooperation mit Dienstleister

33:06 Herausforderungen und Vorteile der Zusammenarbeit mit einem Dienstleister

36:15 Herausforderungen und Learnings in der Online-Welt

38:09 Die Bedeutung von gutem Content und professionellem Auftreten auf Amazon

40:43 Herausforderungen und Konkurrenz auf dem Marktplatz

43:09 Aufklärungsarbeit im Unternehmen