This episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.

Listeners will walk away with insights on:

• Rai's background in psychology shapes her unique approach to B2B demand generation.
• Demand generation is about building relationships, not just capturing leads.
• The ELITE Method includes examining, learning, implementing, transforming, and enhancing your marketing strategies.
• Understanding the buyer’s pain points, even peripheral ones, is key to effective content strategy.
• Thought leadership should focus on articulating a company’s unique differences, not just filling the content pipeline.
• Empathy in marketing leads to better connection and less transactional messaging.
• A feedback loop between sales and marketing ensures continuous learning and improves content quality.
• Companies should focus on long-term strategies to fill their pipeline sustainably, not just short-term lead generation.

Show Links: 

https://cornellcontentmarketing.com/demandgenkit

https://www.linkedin.com/in/raicornell/

https://www.linkedin.com/in/raicornell/

This episode of "Let's Talk Marketing" explores the power of word-of-mouth marketing and customer acquisition. Host Katya Allison interviews Landon Taylor, CEO of Snoball, a Word of Mouth Marketing platform. The discussion dives deep into the importance of balancing marketing strategies with customer acquisition costs (CAC) and how businesses can utilize word-of-mouth strategies for long-term success. Landon shares his experiences with customer acquisition, the importance of tracking key metrics, and why businesses must diversify their marketing efforts. He also provides valuable insights on leveraging user-generated content (UGC) and creating customer loyalty through consistent engagement.

Listeners will walk away with insights on:

• Customer acquisition cost (CAC) is calculated by dividing total sales and marketing costs by the number of new customers acquired.
• A good CAC-to-LTV (lifetime value) ratio is essential for maintaining a profitable marketing strategy.
• Lead generation and nurturing should be treated as distinct stages in the marketing funnel.
• Diversifying marketing efforts across different channels helps mitigate risks of dependency on a single source like Google Ads.
• Experimentation is key: marketers must adapt to changing trends and continuously evaluate what works for their business.
• Word-of-mouth marketing relies on maintaining ongoing one-on-one conversations with customers to drive referrals and build brand advocacy.
• User-generated content (UGC) can be integrated with paid marketing to enhance conversion rates and improve social proof.
• Businesses should prioritize consistent communication and trust-building with customers to create a sustainable word-of-mouth flywheel.
• Marketers should always be learning and refining their skills, ensuring they stay ahead of industry changes.

Episode Links:

• https://snoball.com
• https://www.linkedin.com/in/landonstaylor/
• https://x.com/@landonstaylor

This episode of "Let's Talk Marketing" explores the world of virtual events and their impact on marketing. Host Katya Allison interviews Michael Tucker, a leading figure in virtual events and sales funnels. Michael shares his remarkable journey from waiting tables to becoming a full-time marketer, highlighting his expertise in creating and optimizing virtual events. In this episode, Michael discusses the effectiveness of virtual events, including the five-day challenge model, the importance of understanding audience pain points, and strategies for successful promotion. He also delves into emerging trends such as voice search optimization and the balance between quality and quantity in content creation. Whether you're looking to enhance your virtual event strategy or gain insights into the latest trends, this episode is packed with valuable takeaways.

Listeners will walk away with insights on:

• Virtual events, especially webinars, are powerful tools for selling products and services.
• The five-day challenge model builds trust and can lead to significant sales.
• Strategic partnerships enhance event promotion and expand audience reach.
• Understanding and using customer feedback is crucial for improving virtual events.
• Emerging trends include low-ticket products and faster rapport-building with audiences.
• Balancing content quality with quantity is essential for effective marketing.

This episode of "Let's Talk Marketing" explores the intricate relationship between user experience and content strategy. Host Katya Allison interviews Vaishali Dialani, a Senior Customer Experience Strategist at Konabos and a leading figure in the field, about her expertise in digital experience platforms (DXP) and funnel optimization. Vaishali shares how personalized customer journeys and interactive content like quizzes and polls can enhance user engagement. The conversation also touches on emerging trends such as voice search optimization and the importance of balancing quality with quantity in content creation. Whether you’re aiming to refine your content strategy or stay ahead in customer experience, this episode offers valuable insights and practical advice.

Listeners will walk away with insights on:

• Digital experience platforms (DXP) enhance personalized customer journeys across various channels.
• Interactive content, like quizzes and polls, increases user engagement and keeps audiences interested.
• Voice search optimization is becoming crucial for adapting content to voice queries.
• Balancing quality and quantity is essential; focus on creating valuable, high-quality content.
• Stay updated on industry trends through events, LinkedIn, and professional networks.

This episode of "Let's Talk Marketing" explores the world of social media marketing and personal branding. Host Katya Allison interviews Autumn Denae, a social media and personal brand consultant, about her unique journey from fitness influencer to marketing expert. Autumn shares how her background in selling digital products and coaching has influenced her current role, blending marketing strategies with manifestation and energetics. They discuss the challenges of content editing, the importance of staying updated with social media trends, and the value of the SPICE framework—Specific, Polarizing, Innovative, Consistent, and Empathetic. Autumn also offers insights on adapting to platform changes, predicting viral content, and focusing on long-term sustainability in business growth.

Insights from the Episode:

• Combining marketing with manifestation and energetics can enhance personal branding strategies.
• Staying updated on social media trends requires active engagement and trend prediction.
• The SPICE framework (Specific, Polarizing, Innovative, Consistent, Empathetic) guides effective content creation.
• Adapting to platform algorithm changes is crucial for maintaining social media visibility.
• Long-form content, social commerce, and live streaming are emerging trends to watch.
• Sustainability in business growth is more valuable than speed for long-term success.

Follow Autumn on IG >> https://www.instagram.com/autumn.denae/

Follow Autumn on LinkedIn >> www.linkedin.com/in/autumnmartin-slayonsocials

Content That Converts Free Calendar >> https://stan.store/slayonsocials/p/30-day-content-calendar-for-business-owners-xwa1h

Listen to "The Edge of Everything Podcast" >> https://pod.link/1653495597

This episode of "Let's Talk Marketing" explores the crucial collaboration between marketing and sales teams. Host Katya Allison interviews Gabija Adele, founder of Capital Boost, a sales agency, about her journey from a marketing intern to a successful business owner. Gabi shares how her marketing background has enhanced her sales skills and the importance of aligning both disciplines. They discuss the dynamic challenges of managing a sales agency, staying updated with industry trends, and the benefits of unifying marketing and sales efforts. Key topics include overcoming common challenges, the role of data-driven insights, and tips for effective collaboration.

Insights from the Episode:

- Effective collaboration between marketing and sales leads to unified messaging and better lead generation.

- Understanding both marketing and sales helps in managing client expectations and stress.

- Regular feedback loops and open communication are crucial for alignment between teams.

- Leveraging data points like customer acquisition cost and conversion rates enhances strategy.

- Facilitating challenging yet productive meetings drives continuous improvement and customer satisfaction.

- Staying current with industry trends through LinkedIn, conferences, and business books is vital.

Learn more about Capital Boost >> http://www.capitalboost.io/

Follow Gabjia on LinkedIn >> https://www.linkedin.com/in/gabijaadele/

In this episode of "Let's Talk Marketing," Katya Allison dives into the exciting world of creator marketing versus influencer marketing with guest Sean. They break down what makes creator marketing unique, extending beyond just social media influencers to include a broader range of content creators. Sean shares how creators can deliver more authentic and cost-effective content compared to traditional marketing methods. Plus, he offers insights on using AI to help creators reach global audiences, from automating translations to repurposing content across different platforms. They also explore trends in short-form content and the shift away from captions as platforms focus more on engagement. If you're eager to leverage creators to drive business growth and brand awareness, this episode is packed with valuable tips and trends you won’t want to miss!

Listeners will walk away with insights on:

• The value of creators for businesses is significant, as they can communicate effectively with the target audience.
• Short-form content is becoming increasingly popular, and it works universally well across all platforms.
• AI is playing a significant role in content creation and distribution, making it easier for creators to reach a global audience.
• The importance of understanding your audience and finding creators who can speak to that audience.
• The trend of storytelling is on the rise, with more creators sharing their journeys or transformations.
• The above-the-fold section of content is crucial as most people sign up or engage with content without scrolling down.
• Reciprocity can be a game-changer in personal and business growth.

This episode of "Let's Talk Marketing" explores the world of local business marketing. Host Katya Allison interviews Jeremy LaDuke, the founder of Epic Nine Marketing, about the strategies that can help small businesses thrive. Jeremy shares his expertise on using creativity and humor in advertising, staying ahead of industry trends, budgeting effectively, and measuring marketing success through foot traffic and online reviews. If you're a small business owner who wants to improve your marketing, this talk has lots of practical ideas and tips you won't want to miss.

Listeners will walk away with insights on:

• Non-traditional marketing experiences, like trying to attract youth to church events, can provide valuable lessons in driving action.
• Humor is predicted to become a significant trend in advertising, especially for local businesses.
• Small businesses have to be more careful with humor in advertising due to their smaller budgets and higher stakes.
• Local businesses should measure everything they can, including foot traffic, to gauge the effectiveness of their marketing efforts.
• Google reviews are critical for local businesses as they influence customer choices significantly.

Follow Jeremy on LinkedIn - https://www.linkedin.com/in/jeremyladuke/

Learn More about Epic Nine - www.epicnine.com

Checkout Jeremy's book here - www.theclimb.guide

In this episode of "Let's Talk Marketing," host Katya Allison delves into the essential concept of achieving true product-market fit. She sits down with Greg Shove to discuss why understanding your target market goes beyond just finding early customers. They emphasize the importance of deep market research and customer interviews to ensure your product truly meets market needs, rather than getting sidetracked by fleeting trends.

A key takeaway from their conversation is the crucial role of product marketing. Greg highlights how skilled product marketers shape the narrative, pricing, packaging, and overall go-to-market strategy. He warns that many startups, using the AI sector as an example, may struggle or fail due to a lack of effective product marketing before scaling up.

The episode also tackles the challenges of managing growth expectations and underscores the importance of human touch in customer interactions. Greg suggests that focusing on customer retention and investing in support can lead to more sustainable and capital-efficient growth. This episode offers valuable insights for entrepreneurs and marketers aiming to build businesses that aren't only successful but also deeply aligned with their customers' needs.

Listeners will walk away with insights on:

• Building teams that create new products is a rewarding experience, especially when the product is well-received by the market.
• Understanding product-market fit is crucial in a startup setting. Many startups fail due to false signals about product-market fit and investing based on these false signals.
• Trends can be a distraction and may not necessarily inform product-market fit.
• The size of the market should be accurately determined to avoid overstretching resources and expectations.
• Hiring a product marketer early in the startup journey is essential. They help understand the customer and shape the narrative of the company.
• The story or narrative of a company is a crucial part of its strategy.

Follow Greg on LinkedIn - https://www.linkedin.com/in/gregshove/

Learn more about Section School - https://www.sectionschool.com/

In this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strategically and underscores the value of maintaining a human element in content creation, even when using AI tools. Additional the discussion of the ROI of content marketing and the need to strive for continuous learning and asking questions to stay ahead as a way to stay up-to-date on trends. The conversation is rich with practical advice.

Listeners will walk away with insights on:

• Journalists excel in content marketing due to their ability to quickly uncover stories, avoid fluff, and meet tight deadlines, making them valuable team members.
• A successful content strategy involves creating various forms of content like articles, social posts, and emails to maximize reach and engagement across multiple platforms.
• Overcoming outdated practices like using printed materials and traditional workflows is crucial for modern content strategies, emphasizing the need for digital transformation and efficiency.
• Staying updated on marketing trends through podcasts, books, and social media, and constantly experimenting with new techniques can enhance a content marketer’s effectiveness.
• Effective B2B content marketing requires creating content tailored to different stages of the buyer’s journey, from awareness to decision-making, addressing specific pain points and solutions.
• While AI can assist in content creation, the human touch is essential for producing engaging and authentic content that resonates with the audience and performs well in SEO.
• Salesforce exemplifies effective content marketing by consistently producing high-quality, relevant content that supports its robust distribution network, setting a benchmark for others.
• Measuring content marketing ROI involves tracking various metrics such as search impressions, click-through rates, and engagement, and understanding their impact on overall business goals.
• Everything a company produces, from social media posts to customer quotes, is content. Recognizing and leveraging this can significantly enhance a brand’s marketing strategy.
• Maintaining a curious mindset, asking questions, and seeking to understand the underlying goals and processes can drive better content creation and strategic decision-making.

Follow Christoph on LinkedIn - LinkedIn.com/in/christophtrappe

Follow Christoph on Twitter (X) - @CTrappe

Learn more about Growgetter - Growgetter.io

In this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity. She stresses the significance of understanding consumers through research, offering practical, cost-effective methods for startups and established brands alike. The conversation covers emerging trends in consumer experiences, the challenges of diversity in branding, and the simplification of marketing choices. Kathy concludes with advice on the essence of marketing: building relationships with consumers by understanding and meeting their needs. Throughout, she advocates for clear, strategic thinking in brand development and marketing..

Listeners will walk away with insights on:

• Brand positioning is a strategic conversation that should precede branding. It answers who a brand is serving, what it is serving, and why the audience should care.
• Both qualitative and quantitative research are important for understanding the audience and making informed business decisions.
• The recent trend in the market is towards more specific language and solutions, resulting in products that consumers can truly love.
• The startup wave has forced organizations to serve their audiences smarter, leading to better communication and market solutions.
• It's crucial for brands to revisit their brand fundamentals before starting any new initiative. This helps maintain consistency and aligns the team towards the brand's mission and values.

Follow Kathy on LinkedIn here.

This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagement, and navigating marketing challenges.

Listeners will walk away with insights on:

- Importance of understanding your audience for effective marketing.

- Build emotional connections even with non-glamorous products.

- Clear messaging trumps cleverness in brand communication.

- Founder-led marketing can be effective for startups with limited budgets.

- The role of culture in driving sustainable business growth.

- Global market entry requires understanding local customer needs.

- Responsible marketing involves aligning profit with purpose for long-term success.

Follow Archita on LinkedIn - https://www.linkedin.com/in/architafritz

Follow Archita on Instagram - @embracingonly

www.readysetbold.com

www.embracingonly.com

This episode of "Let's Talk Marketing" explores leadership, company culture, and remote work in the modern world. Host Katya Allison interviews Chris Dyer, a recognized expert on company culture and leadership, about his experiences and insights into managing remote and hybrid teams. With a focus on creating high-performing cultures, Chris shares his strategies for fostering creativity, collaboration, and connection within teams working in a remote or hybrid environment. He also discusses his unique "seven pillars" approach to building company culture, how leaders can maintain transparency, positivity, and recognition, and the growing impact of AI on the future of work

Listeners will walk away with insights on:

• Hybrid and remote work require a reinvention of traditional work models for success.
• Effective meetings in a remote setting require intentionality and clear purposes.
• Transparency, positive leadership, and recognition are key to a high-performing culture.
• Chris Dyer’s "seven pillars" framework for company culture includes uniqueness, listening, and accountability.
• Hybrid teams benefit from structure, with meetings like "cockroach meetings" focused on one specific problem.
• Leaders should prioritize deep connection and empathy in remote or hybrid team settings.
• Saying "yes" more often can open opportunities and spark innovation in business.
• Creativity in meetings can be fostered with specific naming and purpose, like "creative caterpillar" meetings.
• Company culture is not about quantity but about quality and meaningful connections within teams.
• AI could shape the future of remote and hybrid work, but human trust and interaction will remain critical.

Episode Links:

https://www.linkedin.com/in/chrisdyer7/

https://www.tiktok.com/@chrisdyer.com

https://www.instagram.com/chrispdyer7/

https://x.com/ChrisPDyer

https://chrisdyer.com/

https://www.facebook.com/chrispdyer7

https://youtu.be/NtgtkAoGgT4

This episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to personalize, Maria provides advice on voice of customer research. The discussion also explores challenges women entrepreneurs face and how to turn weaknesses into strengths. Insights around balancing career and motherhood through quick decision-making are shared. The value of communities for support and unlocking potential rounds out the episode. Listeners will walk away with impactful learnings around customer relationships and personal growth.

Listeners will walk away with insights on:

• Developing deep customer insights through social listening and hashtags 
• Connecting through vulnerability and intimacy rather than just selling
• Involving customers through authentic research like real conversations
• Overcoming self-doubt and challenges as a woman entrepreneur 
• Balancing career and motherhood through quick decision-making
• Embracing weaknesses and turning them into strengths
• Building internal and external communities for support and growth

Sign up for the Linqia Newsletter

Follow Maria on LinkedIn

Follow Maria on Twitter

Follow Maria on Instagram

This episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs.

Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than rigid guidelines. She advocates for staying consistent with your brand identity while acknowledging changing trends. And also discusses the value influencers provide when authentically sharing relatable stories that align with a brand's tone.

When it comes to measuring influencer marketing success, she recommends aligning metrics with specific marketing funnel goals like awareness or purchase intent. Leverage Nielsen ratings and MTA tags to holistically measure ROI against other tactics and don’t forget to involve multiple touchpoints and infrastructure for comprehensive measurement.

Katya and Denise discuss absorbing new ideas from diverse content on various platforms for inspiration and perspectives. How taking calculated risks and reframing failures as learning opportunities can help you stay nimble in a changing landscape.

Listeners will walk away with insights on:

- Developing consumer-led brand strategies through feedback

- Ensuring influencer content is authentic and consistent with your brand

- Measuring influencer marketing across awareness, engagement, sales metrics

- Gaining inspiration and perspectives from thought leaders on different platforms

- Embracing risks and failures as opportunities for growth and innovation

Follow Linqia

Follow Denise on LinkedIn or Instagram

This episode explores the pivotal role of personal branding for both executives and their companies. Guest Loreta Tarozaite shares her insights on how leaders can leverage their personal brand to build authority, enhance visibility and boost their organization's reputation. 

What You'll Learn:

• How personal branding builds thought leadership and credibility for executives
• The value of video content for enhancing personal and corporate brands 
• Tips for overcoming fears of public speaking and being "on camera"
• Strategies for engaging authentically on social media as an executive
• The importance of continuous innovation in marketing strategies
• Best practices for elevating your presence on LinkedIn
• Advice for hiring the right talent for your growing brands
• Examples of executives with strong personal brands like Gary Vee and Richard Branson 
• Insights on humanizing corporate brands and storytelling

Follow Loreta Today - https://www.loreta.today/executive-company-presence-checklist-complimentary

Influencer and Content Marketing Insights with Keith Bendes

Welcome to another exciting episode of the Let's Talk Marketing podcast! This week, our host delves into the career journey and expertise of Keith Bendes, a seasoned marketing professional specializing in influencer marketing. Keith shares invaluable insights on content marketing, event marketing, and the critical importance of understanding sales in the marketing field.

What you'll learn in this episode:

• The importance of content in marketing
• Balancing marketing strategies and moving down the funnel
• Leveraging social media for education and entertainment
• The importance of events in marketing
• The role of influencers in B2B marketing

Follow Keith Bendes on LinkedIn.

Follow Linqia on LinkedIn.

Listen to the Creator Economy Live podcast.

On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.

Key Takeaways:

(03:19) The underestimated value and impact of email marketing.

(04:03) Generational shifts in email marketing usage.

(04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company.

(06:48) The integration of influencer content across digital platforms.

(09:42) Creating great experiences in marketing.

(12:58) The necessity of human interaction in marketing.

(19:16) Translating technical aspects into compelling marketing narratives.

(26:34) The interaction between upstream and downstream marketing.

(34:30) The importance of adopting a test-and-learn approach in marketing initiatives.

Resources Mentioned:

Daniel Schotland - https://www.linkedin.com/in/dschotland/

Linqia - https://www.linqia.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.

Key Takeaways:

(05:00) Challenges in marketing and misunderstanding its value.

(07:08) Using social media networks for both inspiration and education.

(11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content.

(15:40) Advocating for a strategic cut in marketing efforts to enhance engagement and results.

(19:27) The importance of focusing on marketing activities that the individual enjoys and excels in.

(20:54) The oversaturation of marketing tactics and the necessity of authenticity.

(23:34) The pitfalls of non-strategic, widespread marketing efforts.

(26:18) Closely integrating marketing with business strategy produces better alignment and results.

(29:40) The strategic role of marketing in translating business ideas into effective campaigns.

(32:03) The misuse of advertising without a strategic foundation as a supposed quick solution.

Resources Mentioned:

Caroline Crawford -

https://www.linkedin.com/in/ccrawford22/

Cultiveight Communications | LinkedIn -

https://www.linkedin.com/company/cultiveightcomms/

Cultiveight Communications | Website -

https://www.cultiveightcommunications.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.  

Key Takeaways:

(02:36) Recounting the start and growth in influencer marketing.

(05:05) Creativity and dynamism in influencer marketing. 

(07:34) The importance of work-life balance to prevent burnout.

(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.

(15:34) Personalized and respectful communication with influencers is a must.

(18:24) Have transparent communication and respect influencer feedback in international campaigns.

(22:09) Strategies for using influencers in new markets.

(24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis.

(30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive.

(32:16) Stay open to new ideas and quickly adapt to changes.

Resources Mentioned:

Katya Allison -

https://www.linkedin.com/in/katyaallison/

Dasha Arzhanik -

https://www.linkedin.com/in/dasha-arzhanik-0b707289/

HypeFactory | LinkedIn -

https://www.linkedin.com/company/hypefactory/

HypeFactory -

https://hypefactory.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences.

Key Takeaways:

(03:01) The significance of focusing on the audience's needs over personal nerves.

(03:21) The challenges of running a business and maintaining client relationships.

(04:12) Strategies for engaging with different social media platforms.

(08:46) The role of content diversification in engaging a broad audience.

(13:15) The balance between professional content and personal interests on social media.

(15:42) The impact of video content in creating engaging and memorable social media posts.

(17:30) Challenges and solutions in managing social media burnout.

(19:45) Insights into the future of social media marketing and emerging platforms.

(24:40) Strategies for small businesses to make a big impact on social media.

(26:30) Measuring the success of social media efforts.

(30:00) Advice to businesses looking to improve their social media presence.

Resources Mentioned:

Corey Perlman - https://www.linkedin.com/in/coreyperlman/

Impact Social - https://impactsocialmedia.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the client and agency sides of marketing, highlighting the critical value of time management and the distinct approaches between working for a client versus an agency.

Key Takeaways:

(03:03) Tailoring marketing strategies to audience segments enhances effectiveness.

(03:42) Challenges and rewards of a tech agency CEO's role.

(04:55) Marketing's perpetual challenge: balancing resource allocation.

(06:06) LinkedIn's pivotal role in B2B marketing for education and networking.

(09:18) The underestimated value of networking with fellow marketers.

(11:38) The foundational importance of starting ABM with a strategic campaign.

(13:53) ABM's core principle: focus and simplify by targeting specific accounts.

(17:12) Understanding the unique customer journey over traditional funnels.

(20:04) The variance in a "manageable number" of ABM targets.

(23:36) Budget considerations for starting ABM.

(26:17) Improved ROI through targeted efforts and simplified result tracking.

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Philip Blackett, Investor and Growth Advisor of Seed Stewardship, a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing and sales strategies, and practical advice for businesses aiming to integrate AI into their operations effectively.

Key Takeaways:

(00:00) AI’s potential for businesses.

(03:15) AI is leveling the playing field for small businesses.

(04:28) Philip is passionate about developing and implementing growth strategies using AI.

(05:31) The challenge of non-expert tasks and the strategy of outsourcing such tasks to focus on areas of expertise.

(06:41) Selecting the right social media platforms for engagement is crucial.

(13:14) The continuous evolution of AI and its future implications.

(18:31) AI is streamlining marketing teams, reducing the need for large teams by automating tasks.

(24:12) Automating sales calls using AI saves time and increases efficiency.

(31:01) The critical role human oversight plays in AI applications to ensure outputs align with brand standards and objectives.

(35:10) AI’s future role in content creation.

(39:02) Embrace AI early to stay ahead in the rapidly changing business landscape.

Resources Mentioned:

Philip Blackett - https://www.linkedin.com/in/philipblackett/

Seed Stewardship - https://www.linkedin.com/company/seed-stewardship/

Philip Blackett | Website - https://www.philipblackett.com/

"Future-Proof: How to Adopt and Master Artificial Intelligence (A.I.) to Secure Your Job and Career” by Philip Blackett - https://www.amazon.com/dp/B0CWH86TBQ/

“The Unfair Advantage: How Small Business Owners can Use Artificial Intelligence (A.I.) to Boost Sales, Outsmart the Competition and Grow their Dream Businesses without Breaking the Bank” by Philip Blackett - https://www.amazon.com/dp/B0CWF4ZN9H/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This episode of "Let's Talk Marketing" explores the intricacies of Google Analytics 4 (GA4) and its impact on marketing. Host Katya Allison interviews Jeff Greenfield, CEO and co-founder of Provolytics, a measurement company specializing in a privacy-first world. Jeff discusses the pros and cons of GA4, its comparison with Universal Analytics, and how marketers can leverage it for tracking clicks and user behavior. He emphasizes the importance of understanding data aggregation, impressions, and how to use analytics effectively for marketing strategies. The conversation also touches on balancing work and life, providing insightful advice for marketers.

Listeners will walk away with insights on:

• GA4 is useful for tracking user behavior, but it's not the ultimate measurement tool.
• Impressions are crucial for understanding marketing effectiveness but often missing in GA4.
• Marketers should look beyond clicks and consider impressions for a full view of their campaigns.
• GA4 favors Google-owned platforms like YouTube, which can distort comparative data.
• Work-life balance is essential for creativity and long-term marketing success.
• Avoid relying solely on GA4 for your marketing data; combine it with other analytics sources.
• Custom events in GA4 offer more meaningful insights, but they require effort to set up.
• Marketers should balance their focus between creative strategies and data-driven decisions.
• Being aware of time lags between impressions and conversions can help optimize marketing strategies.
• Staying updated on marketing trends and technologies is vital to staying competitive.

On this episode, Katya Allison talks with Josías De la Espada, CEO of Pirsonal. They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences.

Key Takeaways:

(00:39) Josías’ journey from early marketing roles to becoming the CEO of a leading personalized video marketing platform.

(02:40) The transformative power of understanding and engaging with your audience.

(04:54) The role personalized content plays in the digital age.

(10:58) Strategies for leveraging technology to create meaningful connections with target audiences.

(18:15) Consistent, value-driven communication is crucial for building brand loyalty.

(24:36) How brands can differentiate themselves by adopting a customer-centric approach in marketing.

(33:00) The impact of technology and its role in enhancing customer experiences.

Resources Mentioned:

Josías De la Espada -

https://www.linkedin.com/in/josiasdelaespada/

Pirsonal | LinkedIn -

https://www.linkedin.com/company/pirsonal/

Pirsonal | Website -

https://pirsonal.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Nick Klingensmith, inspiring keynote speaker and best-selling author for Stride Motivation, LLC. They explore the complexity of imposter syndrome, ego and personal growth in the professional setting. Nick shares his journey to overcoming toxic ego-driven behaviors.

Key Takeaways:

(00:36) The universal struggle with imposter syndrome and its impacts on professionals across industries.

(01:18) Nick reflects on his journey redefining his perspective on challenges and personal growth.

(02:58) Embracing discomfort in determining true potential.

(04:18) Overcoming physical obstacles and battling imposter syndrome.

(10:29) Shifting from a victim to a victor's mindset.

(15:43) Vulnerability and openness: transforming personal adversity to a source of strength.

(25:02) Advice for people struggling with imposter syndrome and the importance of action, purpose and self-belief.

Resources Mentioned:

Nick Klingensmith - https://www.linkedin.com/in/nklingensmith/

Stride Motivation, LLC - https://www.linkedin.com/company/stride-motivation-llc/

Through the Fire  (Nick Klingensmith’s book) - https://www.amazon.com/Through-Fire-survivor-recovering-alcoholic/dp/B0948JY598

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted customer engagement.

Key Takeaways:

(07:00) How businesses are moving towards marketing that speaks directly to what people want, inspired by big online stores.

(08:40) Using HubSpot to help companies understand which marketing actions are making money.

(11:08) How to create a strong marketing database by balancing time, tests and budget.

(14:00) Lauren stresses the importance of adhering to laws that keep customer information safe, like GDPR and CAN-SPAM.

(17:06) Tips on how to reconnect with customers who've stopped engaging and improve email marketing effectiveness.

Resources Mentioned:

Lauren Ryan - https://www.linkedin.com/in/laurennkennedy/

Coastal Consulting - https://www.linkedin.com/company/coastal-consulting/

HubSpot Salesforce Integration - https://www.hubspot.com/products/salesforce

GDPR Compliance Guidelines - https://gdpr.eu/

NeverBounce - https://www.neverbounce.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.

Key Takeaways:

(03:19) Shailesh's move from engineering to marketing. 

(06:04) Handling client challenges. 

(14:29) Using LinkedIn and Twitter for growth. 

(19:25) Strategies for B2C and B2B marketing. 

(27:09) Podcasts in marketing. 

(34:04) Learning from affiliate marketing.  

Resources Mentioned:

Shailesh Ghimire - https://www.linkedin.com/in/digital-marketing-shailesh/

New Wine Digital - https://www.linkedin.com/company/newwinedigital/

LinkedIn Learning - http://tinyurl.com/mpmyxvb7

Semrush - https://www.semrush.com/

HubSpot - http://tinyurl.com/455j7fwt

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.

Key Takeaways:

(03:08) Nicole discusses starting Mic'd Up Booking and its purpose.

(08:11) The value of podcasts for storytelling and brand growth.

(12:46) Overcoming doubts for podcast guests and the power of genuine stories.

(14:31) The benefits of networking after podcast appearances.

(20:33) The effective length for podcasts to keep listeners engaged.

Resources Mentioned:

Nicole Grinnell -

https://www.linkedin.com/in/nicole-grinnell-b6190515/

Bosun -

https://www.linkedin.com/company/bosunsolutions/

Mic’d Up Booking | LinkedIn -

https://www.linkedin.com/company/mic-d-up-booking/

Mic'd Up Booking | Website -

https://www.micdupbooking.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences.

Key Takeaways:

 (4:12) How growth marketing and managing money work together in tech.

(6:39) Difficulties in making new technology popular and why knowing your audience is important.

(10:02) How to mix careful planning and creativity in marketing.

(15:43) How LinkedIn works well for business-to-business marketing and helps with making connections.

(20:06) Ways to create detailed descriptions of ideal customers to improve marketing.

(25:00) Using data to make content that really speaks to certain groups of people.

Resources Mentioned:

MaryAnn Long - https://www.linkedin.com/in/longmaryann/

Cultivate Communications - https://www.linkedin.com/company/cultivate-communications/

HubSpot - http://tinyurl.com/2unpf7vk

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct, for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape.

Key Takeaways:

(04:15) The transformative impact of digital marketing on business practices today.

(10:30) The critical role of SEO as a cornerstone in successful online marketing strategies.

(15:45) The importance of an innovative and adaptable mindset within the marketing industry.

(22:20) Navigating the differences and benefits of boutique versus full-funnel marketing agencies.

(30:05) The effective use of platforms like Google, YouTube, Amazon and TikTok for marketing success.

(37:50) Staying abreast of evolving marketing strategies and trends.

Resources Mentioned:

Jesse DeBear - https://linkedin.com/in/jesse-debear/

DeBear Direct homepage - https://debeardirect.co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape.

They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns.

Key Takeaways:

(02:14) The benefits and challenges of using advanced technology in marketing.

(08:27) Using AI to understand and meet customer needs and to enhance marketing content.

(14:33) The future role of AI in marketing and the creation of new AI-related jobs.

(19:55) The importance of using AI responsibly, with a focus on protecting privacy.

(22:32) How to select AI tools for specific marketing problems.

(26:51) Steps to implementing AI in marketing: identify a problem, choose a tool, test and record what works.

(28:45) The importance of thoroughly understanding a product for effective marketing.

Resources Mentioned:

Ashley Gross - https://www.linkedin.com/in/ashley-a-gross/

Marketing AI Institute - https://www.marketingaiinstitute.com/

Jasper AI's podcast "The Prompt" - https://www.jasper.ai/the-prompt/the-prompt-meet-your-hosts

The Marketing Millennials newsletter - https://workweek.com/discover-newsletters/marketing-millennials/

Neil Patel's “Marketing School” podcast - https://marketingschool.io/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences.

William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey.

Key Takeaways:

(03:15) Embracing community through direct customer engagement and responsive support.

(07:30) Personalization through data, with style quizzes and machine learning.

(12:05) The art of gamification in marketing for enhanced engagement and community building.

(16:50) Retention marketing with personalized communication for customer return.

(21:40) Timely adaptation to feedback for rapid app enhancements based on customer suggestions.

(26:25) Balancing data and privacy to use user data responsibly and improve experience.

(31:10) Sibling synergy and the advantages of familial collaboration in a startup.

Resources Mentioned:

William Ault - https://www.linkedin.com/in/william-ault-3121a585/

Clara Agnes Ault - https://www.linkedin.com/in/clara-agnes-ault-b23057105/

Curtsy App - https://www.curtsyapp.com/

Machine Learning Today (Blog) - https://www.tableau.com/learn/articles/blogs-about-machine-learning-artificial-intelligence

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.

Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.

Key Takeaways:

(02:41) How early work in recruiting helped shape branding strategies.

(04:00) Deep involvement is needed to bring out a brand’s special features.

(17:00) Defining brand visibility as combining networking, marketing and PR.

(19:10) The idea of a ‘magic mission and message’ is crucial for a brand’s story.

(23:38) Why building communities, not just audiences, in marketing is vital.

(24:21) The role networking plays in creating trust and personal connections for brands.

(27:11) The difference between having followers and building a community.

Resources Mentioned:

Aria Leighty - https://www.linkedin.com/in/aria-leighty-410b63265/

Glitter Mindset | Podcast - https://glittermindset.simplecast.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This episode of "Let's Talk Marketing" explores the transformative role of chatbots in building relationships and enhancing marketing strategies. Host Katya Allison interviews Mia Pokriefka and Elissa O'Dell, co-founders of Huxly, a Shorty award-winning creative tech studio. They discuss their innovative approach to using chatbots for storytelling and engagement, emphasizing the importance of conversational design in direct messages (DMs). Mia and Elissa highlight key metrics from their chatbot campaigns, such as impressive response rates and click-through rates. The conversation also delves into the future of AI in marketing, the significance of authentic communication, and the need for brands to foster community connections. Tune in for valuable insights on leveraging chatbots to enhance customer experiences and drive engagement.

Listeners will walk away with insights on:

• Chatbots can facilitate relationship building beyond traditional customer service roles.
• Conversational design enhances audience engagement through interactive experiences.
• High engagement metrics, like 91% response rates, highlight chatbot effectiveness.
• AI can improve personalization and streamline communication for brands.
• Brands must ensure a value exchange in chatbot interactions to maintain trust.
• Building community connections through DMs can enhance ROI and customer loyalty.

Episode Links:

Follow Mia & Elissa on LinkedIn >>> https://www.linkedin.com/in/miapokriefka/ & https://www.linkedin.com/in/elissaodell/

Follow Huxly on IG >>> https://www.instagram.com/heyhuxly/



On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations.

Key Takeaways:

(06:11) Balance personal creativity with audience expectations; stay true to your brand.

(09:00) Be a trendsetter, especially in the beauty industry, to be a unique presence.

(11:29) Organic, creator-driven content resonates more with audiences.

(16:39) Challenge beauty standards; normalize insecurities to promote self-acceptance.

(23:24) Utilize simple tools effectively for content creation.

(24:44) Choose partnerships with established brands and ensure proper compensation.

(31:15) Creators need transparency on ad performance from brands.

(33:28) Start creating early, be bold and don't try to please everyone.

Creator World Website - https://www.creatorworld.co/subscribe

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode of the "Let's Talk Marketing" podcast, Meredith Dennis, Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape.

Key Takeaways:

(04:05) The essence of marketing is connecting with people and simplifying the complexities to focus on solving real problems.

(08:52) Continuous learning and awareness are vital in the ever-evolving field of marketing, with platforms like LinkedIn offering valuable conversations and insights.

(11:20) Networking is valuable not just for connections but to understand challenges faced by marketers and how they tackle them.

(14:40) Product marketing is distinct from content and advertising, acting as a key communicator and problem solver in modern marketing.

(24:11) In larger organizations, tiering go-to-market plans can effectively establish priority, but for startups or smaller teams, tiers might not be as relevant.

(31:18) The key to an effective go-to-market strategy is to always prioritize the customer's needs and problems over metrics or product goals.

(36:46) Be brave, speak out, and live without regrets.

Meredith Dennis - https://www.linkedin.com/in/meredithdennis/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.

Key Takeaways:

(05:19) Understanding new business areas and using personal stories to boost growth.

(12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool.

(19:26) The importance of getting close to customers to identify their issues for impactful storytelling.

(25:39) How to make the customer the hero in your brand’s narrative.

(34:02) How allowing pauses in discussion can encourage individuals to share more.

Resources Mentioned:

Evie Bickes - https://www.linkedin.com/in/eviecarpenter/

Product Marketing Alliance - https://www.productmarketingalliance.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Dustin Tysick, VP of Revenue of Testimonial Hero, joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy.

Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving revenue growth.

Key Takeaways:

(06:21) How customer interviews add value to an effective marketing strategy.

(12:42) Tailoring strategic questions based on the customer journey’s different stages, from awareness to renewal, to gather relevant content.

(17:36) How to inspire customer participation by integrating incentives. 

(25:31) Using sortable databases or links to make customer interview content easily accessible and repeatable. 

(26:55) Empowering your sales team to present customer stories with a personal touch to engage potential clients effectively.

Resources Mentioned:

Dustin Tysick - https://www.linkedin.com/in/dustintysick/

Testimonial Hero’s | Website - https://www.testimonialhero.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.

Key Takeaways:

[06:15] Authenticity in influencer marketing during platform and audience shifts.

[08:38] Prioritizing genuine content and relationships over product placements.

[21:07] Mutual benefits in influencer partnerships for a win-win collaboration.

[26:30] Community vs. audience in influencer marketing: value in genuine community.

[33:52] Building real relationships, not just product distribution in influencer marketing.

[42:33] Balancing data-driven tactics with real influencer connections.

[45:07] Importance of creative freedom and brand consistency in content creation.

Resources Mentioned:

Lily Comba - https://www.linkedin.com/in/lilycomba/

Seed Health - https://www.linkedin.com/company/seedhealth/

Thrive Market - https://thrivemarket.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.       

Jess discusses:

- The key components of a successful affiliate marketing program.

- The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.

- The importance of deeply and actively listening to your influencers.

- How to know if influencers are the right fit for your program.

- The makings of a great affiliate program manager.

- How to support creators in keeping posts organic and not salesy.

- The value of influencers who value the brand.                                       

Resources mentioned:

Jess Doherty - https://www.linkedin.com/in/jess-doherty-mba-88501b90/

Osmo Salt Co. - https://www.linkedin.com/company/osmo-salt-co/

Marketing Brew - https://www.marketingbrew.com/

Slack - https://slack.com/workspace-signin

LinkedIn - https://www.linkedin.com

Threads - https://threads.com/

Instagram - https://www.instagram.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io,  about growth marketing.

Alex and Katya discuss:

- What growth marketing is.

- What makes a great growth marketer.

- The difficulty of finding granular marketing data.

- The challenges of winning consumer attention.

- By finding the channels where your customers are, you will know where to advertise. 

- The importance to marketers of understanding financial documents, like P&L statements. 

- The value of becoming knowledgeable about multi-channel marketing. 

Resources Mentioned:

Alex Bocquet - https://www.linkedin.com/in/alexandrebocquet/

Betterly.io - https://www.linkedin.com/company/betterlyio1/

How I Built This | Podcast - https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297

The Agency | Real Estate - https://www.instagram.com/theagencyre/?hl=en

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No - https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/B09BK52JFJ/ref=sr_1_1?hvadid=537639037586&hvdev=c&hvlocphy=9033276&hvnetw=g&hvqmt=b&hvrand=46563618840606421&hvtargid=kwd-1404971525465&hydadcr=22599_13379365&keywords=100+million+dollar+offers+alex+hormozi&qid=1694103178&sr=8-1

Neil Patel’s Instagram - https://www.instagram.com/neilpatel/

DC Marketing - https://twitter.com/DgtlMrktngDC

Triple Whale - https://www.linkedin.com/company/triple-whale/

Whale - https://usewhale.io/?utm_source=google&utm_medium=cpc&utm_campaign=HD-Whale-Search-NA-Brand&utm_term=whale%20platform&gclid=Cj0KCQjwxuCnBhDLARIsAB-cq1pKgme2lMESG7nNHgMU0MEnEiNJuZST7MHxHQa6_KPJqCOJFfkhhYIaAk3hEALw_wcB

GeekHub - https://geekhub.geekex.com/

DDC - https://join.slack.com/t/ddc-lib/shared_invite/zt-14b6rjcrn-AwSfM6_arEamAKk_VgQPhg

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this eye-opening episode, Katya Allison dives deep into the world of influencer marketing with the dynamic Emily Fonda, Co-Founder of The Sociable Society. They discuss the importance of transparency in marketing and how it can foster trust between creators, brands and agencies.

Throughout the discussion, Emily shares her experiences and insights, emphasizing the significance of relationship-building in the creator economy. She also sheds light on the power creators hold, especially with the rise of platforms like TikTok, where real stories can expose bad practices, leading to ripple effects in the industry.

Key Takeaways:

[14:43] Brands and Transparency: Building trust with consumers through transparency is paramount. This includes clarity on products, ingredients, sourcing and manufacturing processes.

[18:22] Differentiating in a Crowded Marketplace: For brands, being upfront about their practices and values can set them apart from their competitors.

[20:40] Continuous Effort: Transparency isn’t a one-off event. It should permeate the company’s culture, making it an ongoing effort to maintain open and honest communication.

[27:17] The Power of Creators: In today’s digital age, creators are becoming more influential. Agencies and brands should prioritize building positive relationships with them to ensure successful partnerships.

Resources Mentioned:

Emily Fonda - https://www.linkedin.com/in/emily-fonda-349b4145/

The Sociable Society - https://thesociablesociety.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday. 

Jessy discusses:

- Why she created WIIM.

- How to be successful in influencer marketing.

- The importance of tapping your team’s skills.

- Why influencer marketing needs not only creatives but people who understand data.

- How accomplishing a marketing strategy is a journey marked by testing and learning. 

- Why influencers shouldn’t rely solely on brand partnerships to earn income.

- How leaning into who you are makes you valuable to others. 

Resources mentioned:

Jessy Grossman - https://www.linkedin.com/in/jessygrossman/

Women in Influencer Marketing - https://www.linkedin.com/company/wiim/

LinkedIn - https://www.linkedin.com/company/wiim/

Slack - https://slack.com/

YouTube - https://www.youtube.com/@wiim

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by Jon Mowat, Managing Director, Marketing Consultant and Author at Hurricane, to discuss leveraging video for marketing strategy. 

Listen in as Jon examines:

- How emotion works in people, and how marketers leverage that in video.

- How to decide what emotional approach to use in a video strategy.

- The need to select the correct video length and channel for your consumers’ context.

- The importance of keeping your eye on your message, regardless of the platform.

- What good engagement numbers look like for video marketing.

- Why you shouldn’t expect to build a brand strategy on influencers.

- The importance of testing in video marketing. 

Resources mentioned:

Jon Mowat - https://www.linkedin.com/in/jonmowat/

Hurricane - https://www.linkedin.com/company/hurricane-media/

The Long and Short of It: Balancing Short and Long-Term Marketing Strategies (Book) - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X

WeAre8 (Social media app) - https://www.weare8.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This episode of "Let's Talk Marketing" explores the importance of mentorship and community in entrepreneurship. Host Katya Allison interviews Heidi Schalk, a business strategy and visibility coach, who shares her journey of empowering women in business to build and scale their enterprises. Heidi discusses the evolving landscape of business and marketing, emphasizing the necessity of staying updated with trends, particularly in social media and AI. She highlights the significance of aligning with mentors who share similar values and the need for community support among women. Heidi also provides actionable insights on building confidence in business and the importance of celebrating small wins. Tune in for valuable strategies to help you navigate your entrepreneurial journey.

Listeners will walk away with insights on:

• Staying updated with business trends is essential for long-term success in entrepreneurship.
• Finding a mentor who aligns with your values can accelerate growth and development.
• Women often face perfectionism and the pressure to "lone wolf" in business.
• Celebrating small wins is crucial for maintaining motivation and excitement.
• Building confidence involves keeping commitments to oneself and reaching out for help.
• Creating an inclusive environment fosters support among women in business.
• Authentic leadership balances setting clear expectations with empathy and understanding.

Episode Links:

• Follow Heidi on LinkedIn > https://www.linkedin.com/in/heidischalkcoaching/
• Listen to Heidi's Podcast >>https://beshepodcast.com/
• Visit Heidi's Website >> https://heidischalk.com/

This week, join host Katya Allison as she discusses social media strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co.

In their conversation, the two discuss:

- How planning for a campaign can start four to six weeks before release.

- The number of creators a brand may work within a month.

- How to measure social media success: with views, KPIs, shares and mentions.

- How brands often expect immediate success, but good plans take time to return results.

- Organic social media isn’t dead, but people interact with it differently today.

- How some brands post content 10 to 15 times a day.

- The joy of experimenting with content with creators.

Shayna Macklin - https://www.linkedin.com/in/shaynamacklin/

Rainbow Apparel Co. - https://www.linkedin.com/company/rainbow-apparel-co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing. 

Bill discusses:

- The importance of staying focused as a marketer and not being distracted by new channels and trends.

- The high caliber of content produced by today’s college-athlete influencers.

- How student-athletes educate themselves on what quality content looks like.

- How multiple student-athletes can generate more sales than one famous influencer.

- What brands should do when approaching student-athletes to become influencers.

- How brands must be prepared to capitalize on athletes’ moments of success.

Bill Jula - https://www.linkedin.com/in/billjula/

Postgame LLC - https://www.linkedin.com/company/postgame-llc/                           

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.

Join them as they discuss the following:

- People base their decisions on values.

- Often people who aren’t in the same demographic share the same values.

- How understanding people’s values can help in the world of business, human resources, marketing and politics.

- Demographics and psychographics only describe people and their actions. They don’t describe their inner experiences.

- Why do marketers keep using demographics if few people conform to a demographic?

- The three questions that can uncover anyone’s values.

- How we should wake up each day knowing we will be wrong about something — it’s liberating. 

Resources mentioned:

David Allison - https://www.linkedin.com/in/davidallisoninc/?originalSubdomain=ca

David Allison | Twitter - @DavidAllisonInc

The Valuegraphics Research Company - https://www.linkedin.com/company/valuegraphicsresearchcompany/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Joe discusses:

- How do you make customers’ lives better?

- Companies often churn out too much content on too many channels.

- Companies waste their time and their customers’ time on collateral no one wants.

- If a company doesn't have time to build trust with its content, it must disrupt instead.

- You need to communicate the value of content to your own company.

- You measure the value of your content through behavior changes in subscribers.

- Companies must help the sales team to understand how to use content.

- Audit all your content and then gather data to see what works. 

Resources mentioned:

Joe Pulizzi - https://www.linkedin.com/in/joepulizzi/

Content Marketing Institute - https://contentmarketinginstitute.com/

CEX: The Creator Economy Expo - https://cex.events/

The Tilt - https://www.thetilt.com/

Epic Content Marketing - https://www.amazon.com/s?k=epic+content+marketing+joe+pulizzi&hvadid=580712098732&hvdev=c&hvlocphy=9033288&hvnetw=g&hvqmt=e&hvrand=1048447382935190678&hvtargid=kwd-317112458385&hydadcr=21935_13324245&tag=googhydr-20&ref=pd_sl_2xwjjb6wwf_e

The Will to Die (A novel) - https://www.amazon.com/Will-Die-Novel-Suspense-ebook/dp/B07ZL26ZVD/ref=sr_1_1?crid=U2UGV04ZJQ1S&keywords=The+Will+to+Die&qid=1686499269&sprefix=the+will+to+die%2Caps%2C153&sr=8-1

This Old Marketing - https://www.thisoldmarketing.site/robert-and-joe-live-from-cex-creator-economy-expo-374/

Morning Brew - https://www.morningbrew.com/daily

The New York Times - https://www.nytimes.com/

Jay Baer - https://www.jaybaer.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia