AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.

This month the duo is looking into topics from the Loyalty Member Communications (course 110). Like with a selection of other core courses, it has been refreshed with new insights and points of view on communicating with your members of your customer program and related initiatives. In this week’s episode Bill and Aaron discuss the topic of Artificial Intelligence’s (AI) rising integration into loyalty program member communications with three uses cases: search, segmentation, and service and support.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.

Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.

Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.

As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980.

Their loyalty programme is also super simple as you’ll hear in today’s conversation.

Listen to hear the power of simplicity as a winning formula for both customers and program operators.

Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe this episode to watch ad-free.

Show notes:

1) Lucila Braga

2) Bakers Delight

3) Dough Getters

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

PAYBACK is an award-winning customer loyalty program which began in Germany almost twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform.

When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.

Joining me today for second time on Let's Talk Loyalty and for the first time on Loyalty TV is Berni Brugger, CEO of the PAYBACK Group.

When we last spoke in 2021, I remember being particularly impressed by the incredible 95% points redemption rate that PAYBACK had managed to achieve from its 31 million members in Germany, so I was super excited to hear what’s been happening in the business since then!

I hope you enjoy my conversation with Berni Brugger from PAYBACK Group.

Show notes:

1) Berni Brugger

2) PAYBACK Group

3) Edeka

4) Netto

5) Marktkauf

6) Watch the full video interview at www.Loyalty.TV

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode is available in both audio on "Let's Talk Loyalty" and in video format on www.Loyalty TV.

Our guest today is both a loyalty expert and a great friend of our show.

Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based here in Dubai.

Lisa joined me on the show previously in April 2021, to talk about some very innovative topics in the industry, and today’s she’s doing exactly the same!

As you will hear, Lisa is particularly passionate about employee loyalty, effectively designing your loyalty strategy BEFORE choosing a technology platform, as well as the simplicity and power of card-linked loyalty – a concept she has launched for some of the biggest programs in Dubai, including Skywards from Emirates.

Please listen and enjoy our conversation.

Show Notes:

1) Lisa Brightwell

2) Bright Insights Consulting

3) Tell Me Why American Airlines's podcast for staff

4) Watch this episode on www.Loyalty.tv

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing.

Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races.

He’s worked on various different marketing campaigns for the loyalty programme, including the team’s biggest fan campaign in 2023 called ‘Make Your Mark’, which gave the chance for its loyalty members to design the car livery for the United States Grand Prix’s this year and win a trip to the races.

Today we will be learning about Elliot’s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle Red Bull Racing’s digital loyalty programme, ‘The Paddock’.

Hosted by Charlie Hills.

Show Notes :

1) Elliot Warman

2) Oracle Red Bull Racing

3) ‘Make Your Mark’⁠

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov

Let's Talk Loyalty Webinar Details

If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:

https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg

Even if you can't join live, we'll share the recording with you.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th.

Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level.

Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”.

The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.

Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024.

Show Notes :

1)⁠ Bill Hanifin

2) ⁠Aaron Dauphinee

3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠

4) ⁠Loyalty Academy

5) Cumberland Farms

6) ⁠⁠ Stakeholder Loyalty Article

7) Do Hard Things

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.

It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.

Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.

Show Notes :

1) Ben Lipsey

2) Air France

3) KLM⁠

4) Transavia⁠

5) ⁠Flying Blue⁠

6) www.Loyalty TV⁠.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co.

Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity.

The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in September 2023 after very personal adversity from personal health challenges in 2022.

During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.

Show Notes:

1) Phil Shelper

2) Loyalty Reward & Co⁠

3) Loyalty Programs: The Complete Guide (2nd Edition)

4) Blind Loyalty – 101 Loyalty Concepts Simplified

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.

Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.

Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.

Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners!

Show Notes:

1) Nik Laming

2) Loyalty ConnectOS

3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".

This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong.

yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members.

The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members.

yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut.

Our guest today is Anushree Khosla, yuu Rewards Director.

Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions.

Listen to enjoy my conversation with Anushree Khosla.

Show Notes :

1) yuu Rewards⁠

2) DFI Retail Group

3) Anushree Khosla⁠

4) Watch this episode at www.Loyalty.TV.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer⁠.

Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today.

Carly is also a compère and committee member for the Australian Loyalty Association, as well as the Co-Founder & Director of Elevate Loyalty & Pay2Elevate.

Today, we are thrilled to announce that, starting next month in February 2024,Carly will be hosting a monthly episode of Let's Talk Loyalty, bringing her expertise and more leading loyalty industry personalities from the Australian market to you.

Please join us in meeting Carly and wishing a warm welcome as she

joins our growing team!

Show Notes:

1) ⁠⁠Carly Neubauer⁠⁠

2) Australian Loyalty Association

3)⁠ Elevate Loyalty⁠

4) Pay2Elevate

5) Zero Co

6) who gives a crap

7) IMA MEAPAC

8) Eat Up

9) Direct Episode Link:

https://letstalkloyalty.com/479-breaking-news-announcing-our-latest-guest-host-carly-neubauer/

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Welcome to 2024!

As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!

Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.

In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I’m incredibly proud to be working with all of you and thank you for your support!

I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead!

Show Notes

1) ⁠ Let's Talk Loyalty

2) ⁠Marigold⁠

3) ⁠Comarch⁠

4) ⁠Epsilon

5) ⁠Points by Plusgrade⁠

6) Phaedon

7) Collinson Group

8) Value Dynamx

9) Mastercard

10) Paula Thomas

11) Pooja Venugopal

12) McDonald's Interview

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023.

Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic.

Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.

Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently.

Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world.

Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bil Arabi.

Show Notes

1) Loyalty Bl Arabi⁠

2) Nizar Al Qabbani⁠

3) Qitaf Rewards

4) Umniah

5) Watch this episode at www.Loyalty.TV.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode focuses on the globally loved programme, IKEA Family. It was first launched in Sweden in 1984 and now has over 190 million members worldwide. With Kirsty Chalk, the Marketing and Member Acquisition Leader for rewards for IKEA Family. Kirsty is responsible for creating and executing the external launch campaign for 30 markets - to announce, engage and educate existing and potential IKEA Family members with the newest programme benefit: rewards from IKEA Family.

Today we will be learning about Kirsty’s favourite loyalty programmes, how IKEA Family is engaging its millions of members across the globe and all about their plans for the future.

Hosted by Charlie Hills

Show Notes :-

1) IKEA Family

2) Kirsty Chalk

3) Charlie Hills

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

⁠Today’s episode features an interview with a global brand for the first time ever based in Egypt.

ExxonMobil⁠ Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, ⁠Sherif Fahmy⁠.

As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.

Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.

Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.

Show Notes:

1) ⁠ExxonMobil⁠

2) ⁠Sherif Fahmy

**********************************************************************************

This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.

This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.

Show Notes:

1) ⁠ Pieter Twine

2) ⁠MySchool MyVillage MyPlanet

3) ⁠#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.

4) International Loyalty Awards

5) South African Loyalty Awards

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Hello and welcome to today’s episode of LTL and Loyalty TV.

My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.

Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets.

Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards.

In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.

We hope you enjoy listening to these loyalty marketing insights from Russia.

Show Notes:

1) ⁠Vlad Treves

2) Spectrum350

3) The Global Loyalty & CX Awards

4) LOYALTY & CX GULF'24

5) LTL #254: Loyalty Innovation in the Railway Industry

6) Russian Loyalty Awards

7) Watch this episode on Loyalty.TV

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US.

Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector.

Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan, Senior Director, Loyalty

and Customer Retention at Galderma.

Please enjoy this conversation, all about this B2B loyalty program, dedicated to supporting Doctors and dermatology professionals to grow their businesses in the aesthetic market.

Show Notes:

1) Galderma

2) Meghan Jordan⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.

Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.

Show Notes:

1) Flycoin

2) Lenny Moon

3) #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is also available in video format on www.Loyalty.TV as well as in audio format.

Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines.

Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam.

Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty.

Show Notes:

1) Thi Thu Hien Tran

2) Lotusmiles

3) Vietnam Airlines

4) Watch this episode at ⁠www.Loyalty.TV⁠⁠.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero.

James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change.

He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launched the Caffè Nero app – the paper card’s digital sister – that’s now used by more than 3 million people globally.

Prior to Caffe Nero he worked at the iconic music retailer, HMV, building Curzon cinemas on top of shops, inserting experiential retail in music festivals, and partnering with Apple to launch their products in-store.

Today we will be learning about James’ favourite loyalty programmes, what the loyalty landscape looks like in the coffee sector and about the Caffe Nero loyalty programme!

Hosted by Charlie Hills.

Show Notes :

1) James Flett⁠

2) Caffè Nero

3) European Loyalty Whitepaper

4) Mando Connect

5) YouGov

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.

With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.

Show Notes :-

1) ⁠ Karlijn Van Den Berg⁠

2) ⁠HEMA’s

3) ⁠⁠⁠⁠#269: HEMA's Heritage and Values Drive Customer Loyalty

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV.

This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face.

The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors.

As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode by Vanessa Christie (former Director of Loyalty for the Americas) as well as Erica Hood, Director of Global Membership and Services.

Please listen and enjoy this conversation and insights from The North Face.

Show Notes :-

1) The North Face®

2) Vanessa Christie - Former Director of Loyalty for the Americas

3) Erica Hood⁠

4) www.Loyalty.TV⁠.

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.

This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.

Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).

Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

Hosted by Amanda Cromhout

Show Notes :-

1) ⁠Dean Kowarski

2) ⁠Virgin Active

3) ⁠ Virgin Active Rewards

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have embedded as truths as a “loyalty marketer”.

This week they dive into the new “Loyalty Operations” curriculum from course 111, which has been refreshed with new insights and points of view on operations management for loyalty program operators. In this week’s episode they discuss the step change and outline a framework for loyalty operations, including the accountabilities for those on this team in your organization.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and Décor

Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,

This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.

Show Notes :-

1) ⁠ Matt Goldberg

2) Floor and Décor⁠

3) ⁠Pro Premier Rewards

4) ⁠#267: Floor & Decor Shares the "Pro Premier Rewards" Program

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

This episode is also available in video format on www.Loyalty TV.

Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.

The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.

Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland.

Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!

Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.

Show Notes :-

1) The Ford Motor Company

2) Beth Leverton⁠

3) www.Loyalty TV⁠

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards.

James Berry is their Managing Director, Commercial, and he joins me today to share

why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform.

James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.

This episode is sponsored by Valuedynamx.

Show Notes :

1) ValueDynamx

2) James Berry⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.

The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.

Hosted by Tom Peace.

Show Notes :-

1) Sleep Number⁠

2) Lisa Erickson⁠

3) Inner Circle Rewards

4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Today’s episode is available as audio as well as video on Loyalty TV.

This episode features loyalty in the telecommunications sector.

Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.

The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco.

Listen to learn all about Globe Rewards and its role driving the Globe Group business.

Show Notes:

1) ⁠⁠Jerome G Patalud

2) ⁠Globe Group⁠⁠

3) ⁠Globe Rewards⁠

4) Watch the full video interview at ⁠LoyaltyTV

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.

Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.

Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Greece – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.

Hosted by Charlie Hills.

Show Notes :

1) Spyros Doukas

2) European Loyalty Whitepaper

3) Mando-Connect

4) YouGov

5) OPAP

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.

“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.

Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.

Hosted by Tom Peace

Show Notes :

1) Simon Rowles

2) Beyonde

3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Today’s episode is available in both audio and also video format on www.Loyalty TV.

United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.

According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone.

Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus.

This interview was recorded on 25 August 2023.

Show Notes:

1) United

2) MileagePlus® program

3) Luc Bondar⁠ - COO & President MileagePlus

4) Watch the full video interview at LoyaltyTV

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals.

Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business.

It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second!

Interestingly, 60% of Avios are collected outside of flying.

Rob and Silvia talk through IAGL’s partner approach with recent successes.

We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.

Hosted by Amanda Cromhout

Show Notes:

1) ⁠Rob McDonald

2) ⁠ ⁠Silvia Espinosa⁠

3) IAG Loyalty

4) IAG Loyalty LinkedIn Page

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding.

Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!

Hosted by⁠⁠ Tom Peace ⁠

Show Notes:

1) ⁠⁠⁠⁠Dave Canty

2)⁠ Bilt Rewards⁠

3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage.

Jelena Kezika is the Senior Director of Strategy for the Global Hotel Alliance and we were delighted that she joined us in our studio in Dubai.

The Global Hotel Alliance (or GHA for short) brings together a collection of independent hospitality brands, sharing a technology platform to create a multi-brand loyalty programme called GHA DISCOVERY.

GHA represents over 40 hotels brands with more than 800 hotels in 100 countries serving 27 million members.

Please enjoy our conversation with Jelena Kezika who shares the overall GHA Discovery strategy and insights on this loyalty programme’s unique benefits

Show notes:

1) Jelena Kezika

2) Global Hotel Alliance

3) GHA DISCOVERY

4) Watch the full interview episode at www.Loyalty.TV

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is also available in video format on www.Loyalty TV.

Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.

Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.

Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards.

He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.

Listen to enjoy our conversation with Mike Templeton from Casey’s.

Show Notes:

1) Mike Templeton⁠

2) Casey's⁠

3) Casey’s Rewards⁠

4) Casey's Investor Deck

5) www.Loyalty TV⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Today we showcase another award-winning loyalty program – this time in Europe.

Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries.

Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs.

Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.

Please do enjoy my conversation with Sebastian Hense from Kik Rewards.

Show Notes:

1) Sebastian Hense

2) Kik Textiles

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.

Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.

Hosted by⁠⁠ Tom Peace ⁠

Show Notes:

1) ⁠⁠⁠⁠Stuart Evans

2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV

Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these.

Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods.

Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap.

This episode is sponsored by Loyalty Methods.

Show Notes:

1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠

2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠

3) Loyalty TV

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology.

In today's interview, we'll explore how to optimise these key success factors, what works, and why!

Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands unique capabilities.

Simon's expertise will help you ensure your strategic foundations are based on sound loyalty principles that are compelling to customers and commercial stakeholders in equal measure.

This episode is sponsored by Marigold.

Show Notes:

1) ⁠⁠⁠⁠ Simon Jeffs⁠

2)⁠ ⁠⁠⁠ Marigold⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co. Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.

Tom’s highlights include airline programs role, positioning, and potential for greater profits. It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.

Hosted by⁠ Tom Peace

Show Notes:

1) ⁠Mark Ross Smith

2) ⁠⁠⁠Loyalty Status Co⁠⁠

3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV.

Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do.

REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members.

At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families.

Our guest is Clay Walton House, the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty.

Please listen or watch on Loyalty TV to enjoy my conversation with Clay Walton House from REI.

Show Notes:

1) Clay Walton House

2) Recreational Equipment Incorporated (REI)

3) REI Co-op Channel

4) Loyalty TV

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure!

Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality.

Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name.

Joining me on this episode to share the whole story of this exciting industry development are Tom Madden, Executive Vice President and Managing Partner and Denise Holt, Senior Vice President, Head of Strategy, Experience, Research and Insights.

Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business.

This episode is sponsored by Phaedon.

Show Notes:

1) Phaedon

2) ⁠⁠⁠⁠⁠Cohere Capital⁠

3) ⁠⁠⁠⁠Tom Madden⁠

4) Denise Holt⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program.

Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination.

Listen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible.

Hosted by Tom Peace.

Show Notes:

1) ⁠Javier Marin Martinon⁠

2) ⁠⁠⁠⁠Renfe⁠

3) #254: Loyalty Innovation in the Railway Industry

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is also available in video format on www.Loyalty TV.

Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne.

Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice in the thriving loyalty industry active in the region, which will be judged by a panel of local loyalty experts.

Listen and watch to hear all the insights and updates on these and other Australian Loyalty Association events, which are incredibly well respected and well attended, perfect for anyone interested in loyalty in the Asia Pacific region.

Show Notes:

1) Sarah Richardson⁠

2) Australian Loyalty Association⁠

3) How Loyalty Programs Are Saving Airlines

4) Asia Pacific Loyalty Awards ⁠

5) Watch the full video interview on ⁠Loyalty TV⁠

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this episode Carly Neubauer chats with Ria Peters from Genesis about her career in loyalty marketing and the innovative PowerShout program. Ria shares why ASB's banking rewards are her favorite and details her transition from global strategy roles to managing PowerShout.

Learn how PowerShout offers customers flexible free hours of power and fosters strong emotional connections. Tune in for insights into creating impactful loyalty programs and engaging customers in unique ways.

Show Notes :

1) Ria Peters

2) Genesis

3) PowerShout program

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou.

Leanne is the Founder and CEO of Chilli Pepper. She has extensive loyalty experience and is deeply passionate about every aspect of a business that impacts customer loyalty and drives better commercial outcomes for her clients.

She is an internationally renowned customer loyalty professional who has helped countless forward-thinking companies achieve new heights by adopting her customer-centric B2C & B2B loyalty strategies.

Her strengths lie in innovative strategic thinking, exceptional leadership skills, and an ability to work with company boards to deliver commercially successful, award-winning, loyalty strategies.

She is a new contributor to the extended European Loyalty White Paper created by Mando Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn some key loyalty insights and about loyalty innovation in Ireland.

Hosted by Charlie Hills.

Show Notes :

1) Leanne Papaioannou

2) European Loyalty Whitepaper

3) Mando Connect

4) YouGov

5) ⁠Chilli Pepper

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times.

The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have had to innovate to stay relevant for customers.

Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain their subscribers.

Hosted by Tom Peace

Show Notes:

1) Cliona Mooney⁠

2) ⁠The Irish Times⁠

3) #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is also available in video format on www.Loyalty TV.

Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.

Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.

In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the 2023 NACS European Technology of the Year Award.

Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with MJ Tierney, Head of European Marketing at Circle K.

Show Notes:

1) Circle K

2) ⁠MJ Tierney⁠

3) 2023 NACS European Technology of the Year Award. ⁠

4) Circle K pilots new Rewarded AR ads in Pokémon Go

5) Watch the full video interview on ⁠Loyalty TV⁠