Let's talk branding – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Let's talk branding

The brand-building podcast by Stef Hamerlinck

Business & Entrepreneuriat

Arts

Fréquence : 1 épisode/17j. Total Éps: 172

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

letstalkbranding.substack.com

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Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇩🇪 Allemagne - marketing
04/08/2026
#100
🇩🇪 Allemagne - marketing
03/08/2026
#76
🇬🇧 Grande Bretagne - marketing
20/07/2026
#77
🇩🇪 Allemagne - marketing
01/07/2026
#75
🇩🇪 Allemagne - marketing
30/06/2026
#40
🇬🇧 Grande Bretagne - marketing
19/06/2026
#84
🇬🇧 Grande Bretagne - marketing
11/06/2026
#93
🇫🇷 France - marketing
03/06/2026
#99
🇫🇷 France - marketing
02/06/2026
#78
🇫🇷 France - marketing
01/06/2026
#49

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://letstalkbranding.substack.com?utm_medium=podcast&#38
172 partages
https://www.holabrief.com/ltb
34 partages
http://holabrief.com
26 partages

https://twitter.com/tiarapuglisi
4 partages
https://twitter.com/rorysutherland
2 partages
https://twitter.com/jcphankins
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 59%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

The 5 brand religions with Kristof De Wulf

samedi 22 juin 2024 • Durée 48:21

Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand.

Important links

* Download the white paper to take a deep dive into the 5 brand religions

* Kristof on LinkedIn

* The episode with Jan Verlinden (Ritchie)

Creative business company

One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.

That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.

They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads, and drive sales.

So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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How to compete in a hyper competitive market with Jan Verlinden.

dimanche 19 mai 2024 • Durée 44:03

Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through unexpected marketing channels and tactics to expand his market share gradually.

Show notes

* Jan on LinkedIn

* Check out Ritchie, the amazing brand Jan is building

* The book about the Ritchie story (online in Dutch)

Creative business company

One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.

That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

The agency landscape with Bart De Waele

lundi 12 février 2024 • Durée 41:18

Show notes

* Bart on LinkedIn

* Bart’s new venture: I know a guy

Key Takeaways

* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.

* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.

* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.

* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.

Learn more about brand strategy

Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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Tom Hamling - Let brands entertain you

lundi 18 novembre 2019 • Durée 54:39

We talk about:

Tom's agency: GSD&M
The Chicken wars
Emotional support chicken
Experiential advertising
How to inspire fun ideas
Brands should entertain
First & only advertising
How to keep your client on board

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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Stef Hamerlinck - Unlocking strategy

lundi 11 novembre 2019 • Durée 40:37

Topics discussed:

Last weeks episode with JP Hanson
Positioning as an internal alignment tool
The hierarchy levels of strategy in the Rouser manifesto
Marketing effectiveness
Our agency: Ollie
The different levels of impact of brand strategy
The difference between business and brand strategy
How you should not alter the business based on brand strategy
How we tend to look at companies success from a narrow perspective
How smaller companies have less layers of strategy
How a lot of 'meaning' and purpose in companies can be a placebo effect

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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JP Hanson - From business to brand strategy

lundi 4 novembre 2019 • Durée 01:02:41

JP Hanson is the chief executive for international consultancy Rouser, a globally recognized authority on business and marketing strategy, columnist for MarketingWeek and a popular headline speaker. He has delivered keynotes at events all over the world, from Reykjavik to Mumbai and London to Dubai, always with an entertainingly no-nonsense approach. Both a marketer and a lawyer, he is known for his firm belief in critical thinking, observable evidence and complete freedom from hype.

We talk about:

The Rouser manifesto
Positioning vs Distinctiveness
Long term vs Short term brand building
The definition of branding
Tactics vs Strategy
How to understand business strategy
The hierarchy of business, marketing and brand strategy
The Dove 'real beauty' campaign
Brand purpose as management tool
The four 'P's by Kotler
Positioning as a 'timesaver' instead of a marketing tool

There is a bunch of booktips throughout the episode:

How brands grow by Byron Sharp
Building Distinctive assets by Jenni Romaniuk
Eat your greens by Wiemer Snijders
Good strategy, bad strategy by Richard Rumelt
The Halo effect by Phil Rosenzweig
The long and short of it by Peter Field and Les Binet

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by , The go-to platform  for creative briefs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Michael Brenner - Content marketing

lundi 28 octobre 2019 • Durée 57:11

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.

We talk about:

What is marketing?
Michael's latest book: Mean people suck
Michaels company: https://marketinginsidergroup.com/
A tool for content research: BuzzSumo
A tool for content research: Answer the public
How today's content is all about enabling users the generate content (e.g TikTok)
Consistency in content

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform  for creative briefs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Stef Hamerlinck - Researching the competition

lundi 21 octobre 2019 • Durée 37:54

Topics discussed:

Competitor analysis
Three main things to look at when listing competitors: Business, Positioning and Distinctiveness.
Mapping your competitors: article on Holabrief
Interbrand Best Global brand report
Byron Sharp's how brands grow
Building distinctive assets

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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Camille Baldwin - Pattern Brands

mardi 8 octobre 2019 • Durée 47:47

We talk about:

The shift from Gin Lane to Pattern Brands
How Hims, a great identity project by Gin Lane, created a certain 'style'
Purposeful brands and some of the nonsense around 'why'.
A funny comic showing the problem with going to high up the brand ladder
The four pillars for building your own company: Process, business, consumer, brand.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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Jasmine Bina - Brands with a story

vendredi 27 septembre 2019 • Durée 01:00:47

Here's what we talked about:

The concept bureau
How writing about brand strategy can help you attract the right clients
Jasmine talks about 'Hims'
Four Sigmatic, another brand we discussed
It's not about being better, it's about being different (read the article)
The emergent story arc framework
Looking at history to decide on the future of a brand
A brand is an opinion

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform  for creative briefs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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