Let’s talk ABM – Détails, épisodes et analyse

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Let’s talk ABM

strategicabm

Business & Entrepreneuriat

Fréquence : 1 épisode/25j. Total Éps: 85

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Données mises à jour le 04/07/2026

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85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

vendredi 14 novembre 2025 • Durée 35:41

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.

Watch this episode and learn:

How Datadog evolved from PLG to a focused, account-based growth model.
Why a “two-hat” ABM structure strengthens GTM alignment.
What B2C-style creativity can teach B2B marketers about engagement.
How AI enhances research and personalization while keeping ABM human-led.

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84. ABM: The Language of Relationships

Épisode 84

vendredi 14 novembre 2025 • Durée 38:48

Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven programs and innovative partnerships. Known for aligning Sales and Marketing around high-value accounts, Marta blends strategic vision with a results-focused mindset, helping organizations strengthen engagement, accelerate pipeline, and achieve revenue growth at scale.

Watch this episode and learn:

How “scaling down” unlocked greater impact and deeper engagement
Why ABM must be a long-term relationship program and not a “campaign in a box”
What it takes to win alignment across Sales, CS, and leadership
How to co-create value with partners and measure success beyond pipeline

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83. ABM: Beyond the Campaign

Épisode 83

vendredi 14 novembre 2025 • Durée 46:49

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath.

Watch this episode and learn:

How to protect and grow your top 20% accounts
Why ABM is a revenue multiplier for resilience, retention, and expansion
What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS
How to measure ABM success beyond pipeline with metrics that CROs value

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82. ABM: An Account-based Mindset

Épisode 82

jeudi 6 novembre 2025 • Durée 41:19

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.

Watch this episode and learn:

How to adopt an Account-based mindset beyond traditional campaigns
Ways to strengthen alignment between Sales and Marketing teams
Strategies to identify and prioritize high-value target accounts
Practical tips for driving measurable ABM results

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81. The Shift to Human-first ABM

Épisode 81

lundi 20 octobre 2025 • Durée 35:47

Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company’s ABM program from a single one-to-one pilot into a global motion across 87 enterprise accounts, balancing deep personalization with scalable execution. Passionate about insight-driven strategy and sales alignment, Andrew is reshaping how AVEVA builds customer value, turning ABM into a systematic growth engine that drives stronger relationships and measurable business impact.

Watch this episode and learn:

The road from one ABM pilot to 87 enterprise accounts globally
How an ABM value proposition helps shift brand perceptions
Why moving from digital-first to human-first experiences is key to ABM success
How Andrew uses data and “action boards” to link engagement to pipeline and revenue

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80. Building ABM from the ground up

Épisode 80

lundi 13 octobre 2025 • Durée 41:05

Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion.

Watch this episode and learn:

How to build a full-funnel ABM strategy in your first 90 days
Why tailoring tactics by tier is critical in a 400-account program
How to integrate events and direct mail into a seamless ABM motion
Why orchestration - not ownership - is the key to ABM success at Swoogo

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79. Scaling ABM from the Inside Out

Épisode 79

jeudi 9 octobre 2025 • Durée 38:14

Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts.

Watch this episode and learn:

How to unite Sales, Marketing, and CS around a focused account list
Why merging ABM and Field Marketing creates stronger engagement and ROI
Strategies to run One-to-one, One-to-few, and One-to-many programs effectively
How AI is transforming account research, content personalization, and forecasting

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78. The ABM Operating System

Épisode 78

lundi 2 juin 2025 • Durée 40:01

Heather Adkins is a data-driven ABM leader, currently overseeing Marketing, Growth, and Strategy at KPMG US. She oversees one of the largest ABM teams globally, aligning industry and account insights to deepen client relationships. Her expertise spans go-to-market planning, integrated campaigns, and customer-centric transformation across diverse industries.

Watch this episode and learn:

How KPMG has built one of the largest ABM teams in the world
The role of account planning in scaling ABM personalization and uncovering cross-account insights
Why relationship depth and shared values are core KPIs in KPMG’s ABM strategy
How Heather’s team uses AI-powered “Insights to Action Packs” to deliver relevance at scale across tiers

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77. Scaling ABM, the IBM Way

Épisode 77

lundi 21 avril 2025 • Durée 37:36

A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Marketing, orchestrating strategies that blend data, insights, and AI to improve client relationships and drive revenue growth.

Watch this episode and learn:

The structure and role of IBM’s ABM Center of Excellence
How the ABM CoE coordinates two-way communication with regional ABM teams
How ABM plays a role in shifting enterprise brand perception
Why success in ABM starts with patience, sales buy-in, and long-term relevance

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76. ABM from the frontline

Épisode 76

vendredi 4 avril 2025 • Durée 45:53

A veteran B2B marketing leader, Eric has spent over two decades shaping Account-based Marketing strategies at some of the world’s most respected enterprise brands, including SAP and Amazon Web Services. With deep expertise in One-to-one and One-to-many ABM, Eric has built scalable, revenue-driven programs that align Sales and Marketing, influence complex buying groups, and deliver long-term impact. From designing global ABM playbooks to leading customer-centric campaigns, Eric brings a pragmatic, sales-savvy approach to modern marketing.

Watch this episode and learn:

How ABM strategies differed at SAP vs. AWS
Why scaling ABM requires a roadmap, not just more resources
How customer lifetime value (LTV) is reshaping ABM strategies
Why ABM success depends on trust, internal alignment, and customer centricity

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Let’s talk ABM – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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