Explorez tous les épisodes du podcast Less Chatter, More Matter: The Communications Podcast
Plongez dans la liste complète des épisodes de Less Chatter, More Matter: The Communications Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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#84 Communicating like a human in the corporate world
11 Sep 2024
00:15:32
Welcome back to another episode of the Less Chatter, More Matter podcast!
This week, we're teaching you how to communicate like a human in a world of robotic, corporate jargon. We talk about the importance of clear, human-centric communication and how that influences your audience. We share some key tips and strategies for influencing others to adopt clearer communication practices, alongside some ways to help clarify your messaging.
Tune in to learn how to transform corporate jargon into meaningful and impactful messages.
#83 How movement helps communications (ft. Lisa Partridge)
04 Sep 2024
00:27:35
If we told you that taking your stakeholders for a walk could drastically improve your stakeholder relationships.... would you, a) believe us and b) want to immediately know more about how to apply this?
We're fairly sure it's a mix of both a and b, but luckily, the latest episode of the Less Chatter, More Matter podcast features the brilliant Lisa Partridge from Sixcomms - a.k.a. the creator of the "Walk and Talk" method.
On this episode, we dive head first into the importance of active and attentive listening skills in supporting stakeholder relationships, alongside how this plays a part in the six C's of effective communication. We discuss how genuine listening fosters connection, enhances curiosity, and assists in asking meaningful questions, alongside how you can do this out and about in nature or other ways that don't involve a board room.
So, listen in to find out how to walk your talk... preferably in a beautiful park in Singapore!
#74 How TikTok is changing political communications ft. Dr. Susan Grantham
03 Jul 2024
00:26:30
In 2022 Australia was gearing up for a federal election. The Australian labor party or the ALP was in opposition at the time. And they needed to win over a specific audience: the younger generations. Meaning that the usual tactics wouldn’tcut it. And this is where a perhaps unlikely platform came into play - TikTok.
At last count tikTok had over 1 billion active users, representing almost a quarter of all internet users. And the app has been downloaded more than 4.1 billion times. And of all those users, the largest proportion, at least in the USA are 10 to 19 years old with almost half of all users under 30.
So how did a stodgy political party make this modern day social video platform work for them? That's what today's episode of Less Chatter, More Matter, is all about and we’ve brought in the expert: Dr. Susan Grantham to talk all about her research specialising in the intersection of trending social media, notably TikTok, and its applications within organisational contexts… alongside how it’s changed comms now, and potentially, for good.
How many times have you avoided a tough conversation because you thought it would be difficult? If you’re like most people, probably quite a few.
The problem is that avoiding these discussions can lead to accountability issues and team frustration - especially in a corporate environment. However, we're here to deliver some good news on this week's episode of the Less Chatter, More Matter podcast, because were here to tell you that hard conversations don't have to be hard.
That's right! They can be constructive and they can be really valuable if you take the right approach.... which is luckily what this episode is all about. You'll learn multiple techniques, tips and tricks on how to navigate challenging conversations in a way that ends constructively for all parties involved.
So... with all this free learning waiting for you, let's get into it!
#72 What comms professionals need to know about data (ft. Roelant Vos)
19 Jun 2024
00:25:55
By 2025, it's estimated that the volume of data or information created, captured, copied and consumed worldwide will reach 181 zettabytes. That’s the equivalent of 4.98 quintillion movies, or 78 times the length of the Milky Way.
Now you may be thinking: firstly, that’s a heck of a lot of data - and you’d be right; but secondly, you may also be wondering why this matters for a communications podcast or to a comms professional?
Well, that would be because as communications professionals, data surrounds us everywhere we look, and it is a critical tool to make sure our work is the most effective it can be. And that is what today's episode is all about.
In fact, we’re so sure of this implication to our work, that we enlisted the help of self-confessed (and proven) data extraordinaire, Roelant Vos from Agnostic Data Labs, to talk us through what data is, where to find it and how we can be using it as comms professionals. He also shared some of the challenges with using data that we need to be on the lookout for, alongside the tools that we can leverage to make it even easier for us to get ahead of the game… including AI!
So don't get left behind and sit back, relax and enjoy this chat with the wonderful Roelant Vos.
#71 How improv can enhance your comms skills (ft. Mandy Plumb)
12 Jun 2024
00:25:07
How could improv possibly play a role in improving someone's communication abilities?
We're so glad you asked. This week on the Less Chatter, More Matter podcast, we've got the incredibly talented and incredibly knowledgeable Mandy Plumb, from Blah Blah Blah Improv in to talk all things improv, and how it translates for a comms pro.
Mandy talks us through how the skills crucial to an improv comedian can help people from all walks of life and professions to build on and refine their comms skills. From the obvious like public speaking practice, through to the less obvious, like collaboration and strategic thinking - it's all a part of the play, per se.
So, jump in this week and maybe you'll get yourself into the world of improv, too.
#70 Strategic storytelling: what is it and why should you use it?
05 Jun 2024
00:18:29
Strategic storytelling is a skill as old as time… literally. As in, most of the world couldn’t read or write until the 1980s, so how we communicated was through verbal storytelling.
This, however, has become less used over time with the introduction of length presentations and the infamous dot-point; but can we really say that those are more effective than a story?
No, we actually can’t. Which is why this week’s episode of the Less Chatter, More Matter podcast is centred around the neuroscience, alongside the history, of why storytelling is actually significantly more impactful with an audience - especially when it’s strategic.
Alongside how you can use it, and why you should. So, get stuck into it and hone in on your inner storyteller this week.
#69 5 communications things you need to do to prepare for EOFY
29 May 2024
00:17:51
We're getting close to the end of financial year here in Australia, and with it comes the age-old debacle: how do we communicate our results to varying audiences?
Well, this is where communications professionals come in, and it's also why this time of year isn't just stressful for the finance and investor relations folks. This time of year can include a variety of comms requirements, from the communication of results to shareholders and investors, through to employees and news - it's all about how you do it.
All of which we've got covered in this week's episode of the Less Chatter, More Matter podcast. So, get stuck into it and find out what our five tips are to preparing your comms for EOFY.
#68 How to make the complex, simple (ft. Kate Norris)
22 May 2024
00:27:26
Another week, another filled-with-free-insights podcast episode and another incredibly insightful guest!
Welcome to our latest guest, Kate Norris, from Presentation Boss - a business dedicated to teaching data visualisation, interpretation and how to communicate your data and findings in a way that resonates with your audience.
Why? Because one of the most common mistakes we see in communication is when people don't take the time to make complex ideas and data simple and easy for their audiences to understand. And when we don't do that, we miss the whole point of communication in the first place, which is getting our audience to understand and resonate with our message.
Which is why we've spoken to the absolute expert on this topic: Kate Norris! So tune in to find out more.
This week on the Less Chatter, More Matter podcast we've diving into change messaging and how you can make sure yours is effective, inspires action and resonates with your audience.
Generally, we've seen a lot of change messaging filled with corporate language, jargon and a lot of inpersonal content. All of which doesn't inspire anyone to do anything, nor does it influence people to know, feel or do something that they have traditionally done a certain way for a long time.
So, using experience, behavioural science and the magic of effective comms theory - we've boiled all of that down into five key tips on making sure your change messaging hits the right way, every time. Find out more in this week's episode!
216 million is the amount of emails that are sent, on average, every day. 15.5 hours is the accumulated time for an average office worker to simply manage these emails, and 40 is the amount of emails we actually send ourselves on the daily.
With numbers like these, it's a wonder how we find the brain space or time to remember the important things that the comms we receive are actually telling us.
Well, a lot of us actually don’t. Which is why our newest episode of the Less Chatter, More Matter podcast is here to talk about how, in this barrage of info-overload, we can find a way for our comms to cut through the noise and resonate with our audience.
#65 What in the world is happening? How to communicate in a world of upheaval
01 May 2024
00:13:36
How do you communicate about the tough topics?
More importantly, in a world of upheaval and an ongoing barrage of information and news - how do you communicate about the important things in a meaningful way, with a positive outcome?
In this week's episode of the Less Chatter, More Matter podcast, we dive head first into exactly this; how to navigate the complexities of a world in upheaval, and what you can do to communicate it in a way that is empathetic, and impactful, in all the right ways.
#82 Kick-start your change comms plan with these four steps
28 Aug 2024
00:13:44
Now this episode is a gold mine of great tips, tricks and information for ANY comms pro!
This week, we dive into the crucial steps you need to do before you begin the arduous process of a change comms plan. In fact, we go over what makes it an effective change comms plan, or not. We show you the importance of understanding the scope of change, taking a thorough brief, creating a reverse brief, and drafting FAQs to ensure a clear, strategic, and impactful communication strategy - all with template hacks in the links below.
In fact, this episode provides practical advice and insights aimed at helping communication specialists navigate and support transformational projects effectively… so what are you waiting for?
Find out what you need to know and do before you start your change comms planning - right here!
#64 The process behind creating and embedding an EVP
25 Apr 2024
00:24:38
Welcome back to another episode of the Less Chatter, More Matter podcast. This week, we dive into part two of the EVP-explained series where we explain all things EVP, why it matters and how it matters to a comms pro.
For this episode, we've uncovered the process behind creating your EVP, step by step, alongside how you can embed it. We then give you the nitty-gritty details behind how you can gain traction internally, build excitement around your EVP and also make sure that the EVP aligns with the culture of your business.
So, why wait? Jump into this week's episode with us now!
On today's episode of the Less Chatter, More Matter podcast, we cross the bridge from comms land into HR land a little to unpack the infamous Employee Value Proposition, or EVP, as it's more commonly known.
Why, you ask? Well, from an internal comms perspective, particularly, and even a recruitment comms perspective, we need to make sure that the business' EVP is woven into everything we do. More often than likely, your EVP will be run in tandem with HR and the Comms teams as both are just as important in communicating and aligning the strategy, vision and everything in between.
In fact, you'll sometimes find that the internal comms folks end up being responsible for the development of the EVP, so it also pays to know what one is, what should be in it and what that means for our communication practices.
Now, don't fret - this is a big topic, we know, so this will only be the first of two episodes. So this week we'll delve into the key elements of a great employee value proposition, and then next week we'll get into the process of actually developing your EVP, communicating it and embedding it. So make sure you tune in for part two.
#62 What is thought leadership and how do you use it?
10 Apr 2024
00:19:28
On this week's episode of the Less Chatter, More Matter podcast, we're starting with a jargon-busting episode dedicated to detailing out exactly what the term "thought leadership" means.
As a comms pro, you've likely heard the term "thought leadership" a million times and wondered to yourself: what does that even mean?
Not to worry! This episode is here to detail all of the reasons why thought leadership is important, alongside what it is and how you can use it to elevate your brand, comms plans and your comms internally, and externally. We even give you some free templates to help you do it.
Today we've covered a new topic that has been briefly touched on in previous episodes, but we are hyper-aware that if we called it exactly what it is... nobody would listen to it, because the topic is tiresome.
However tiresome, it's still important - if not more important than a lot of others, and that is: the legal and ethical parts that comms pros need to adhere to, or be aware of. Things like the key laws you need to abide by in the comms space, alongside ethical considerations you'll need to keep in mind when creating content, distributing comms and generally participating in the wide world of comms
So, this week's episode of the Less Chatter, More Matter podcast may cover some boring topics... but they're ones you need to know! So buckle up and let's get into it!
#60 Showing up on social media (ft. Rachael Gough)
27 Mar 2024
00:28:00
On this week's episode of the Less Chatter, More Matter podcast, we've dived into the fun topic of: social media.
We interviewed Rachael Gough, a Brisbane-based, award-winning certified personal stylist, content creator, and mum of two who is committed to showing women of all shapes and sizes, how to embrace their now and find their love for fashion, beauty, and life at all its wonderful stages.
Now you might be wondering: why a stylist as a guest to a communications show? Well, when it comes to showing up on social media and generating business. Rachael knows how it's done. She has 64,000 followers on Instagram. Having started creating content in 2016. And it's her consistent presence on social media channels that has helped her reframe and shape her business over the years.
So in today's episode, Rachael gives us a peek behind the curtain as a content creator, sharing her top tips on how to create content that cuts through the noise. Including getting clear on your audience and showing up for your community ... so, why wait? Let's dive in!
Communication is important in a change, but comms itself does not make change happen. Leadership is how a change gets across the line effectively and successfully across a business, and when you combine the two - you get ownership and accountability driving your change ahead.
So, in this week's episode, we've dived into the role of leaders during a change aside from role modelling behaviours, helping to remove roadblocks, gathering feedback, and working with the change team - which is communication with their team.
Join us on this week's episode of Less Chatter, More Matter to find out more.
#58 All things change communication (ft. Prina Shah)
13 Mar 2024
00:25:28
This week, we've turned the tables on Mel and instead of being the interviewer... she's the interviewee! Prina Shah has stepped in again this week to do a second week of absolute comms gold, interviewing Mel to discuss all things change communication.
From how stakeholders receive change comms, through to how we, as comms pros, communicate change in a way that is both effective AND helps to drive change from internal and external perspectives.
Both pros touch on a variety of topics close to their hearts, including the way different personalities interact in the workplace and outside of the workplace to drive and sometimes hinder change. So, without delay - get into this week's nugget of knowledge here!
#57 The power of leadership communication (ft. Prina Shah)
06 Mar 2024
00:30:55
Welcome back to another episode of the Less Chatter, More Matter podcast, where we were joined by the incredible Prina Shah. Prina is a coach, consultant, trainer, and speaker, and the host of the Ways to Change the Workplace podcast.
Her extensive background of over 20 plus years in the corporate world plus leading teams in strategic people and culture roles, focusing on culture change, leadership development, and change management have all placed her in the best position to talk on leadership comms today.
Especially as Prina understands the challenges that today's workforce face and she brings a wealth of practical experience as well as fun and corporate knowledge to support you in developing the right kind of workplace with you.
We've asked Prina to share some fantastic insights into the power of leadership communication and how poor communication can disrupt teams. She shares a really great framework for leaders to think about when communicating with their teams.
On next week's episode, we've got a part two ready for you where Prina interviews Mel on all things change comms, too. So, stay tuned and buckle up for some incredible leadership comms insights!
#56 5 best-practice comms activities for every crisis
28 Feb 2024
00:18:56
Every single day we're seeing something of some kind of issue or crisis bubbling up in organisations of all shapes and sizes. From high-profile resignations through to large scale hacks and IT outages; we've got a plethora of crises and many organisations unsure of how to handle them.
Mostly because while it pays to put in the work for planning, doing risk assessments, and creating your usual crisis management plans and message matrices - if you're not sure where to start in this array of documents, it can seem overwhelming.
This is why today's episode is made to give you the best practice actions for effective crisis communication that would apply to pretty much any crisis that your organisation faces. Without the chaos of managing a bunch of documents.
#55 The right to disconnect … what does that mean for internal comms?
21 Feb 2024
00:16:52
On this week's episode of the Less Chatter, More Matter podcast we’ve looked to the international community for some guidance on navigating new workplace laws here in Australia.
If you have no idea what we’re talking about - we’re referring to the new ‘right to disconnect’ laws that have been floated here in Australia. Laws that essentially give workers the right to not monitor or answer work emails and text messages, all those sorts of channels outside of work hours.
Which in theory sounds fantastic! In comms-specific practice, it poses a lot of questions surrounding how internal comms will need to change to fit the new laws, and what kind of activities we will need to undertake as comms pros to make it work.
Which is exactly what we've dived into in this episode... so let's get into it!
#81 A case study on how to communicate globally (ft. Cassandra Thurston)
21 Aug 2024
00:28:52
Welcome back to another episode of the Less Chatter, More Matter podcast and this week, we have a big treat for you! The incredible Cassandra Thurston, Global Communications Manager at Flight Centre Travel Group, has joined us to shed light on all things internal comms and a global workforce.
She shares her expertise on managing internal communications for a global workforce alongside over two decades of experience in PR and employee communications. Cass discusses the challenges of reaching a geographically dispersed and diverse employee base while highlighting the strategies her teams have taken to unify their communications platforms, leverage data and AI tools, and create concise and targeted messaging.
Cass also talks about her journey into internal comms, the impact of COVID-19 on Flight Centre, and the innovative programs that helped the company navigate the crisis.
So... tune in for practical tips and insights on effective internal communication practices and get into it!
#54 4 ways to personalise your internal communications (and make a bigger impact)
14 Feb 2024
00:18:57
Welcome back to another week of the Less Chatter, More Matter podcast!
This week's episode talks to personalisation in your internal comms, and how it could impact the cut-through with your messaging or, how it could help make a bigger impact on your audience.
We’re bringing you four ways you could use personalisation to up the ante on your comms and keep your audience engaged.
From covering the basics, through to the ways you can repurpose, restrategise and reengage your audiences - tune in to find out more about speaking your audiences' language in ways that will improve your engagement.
#53 The power of a great brand for your business (ft. Lisa-Marie Vecchio)
07 Feb 2024
00:25:40
This week's episode comes from an incredible chat with the super-knowledgeable and talented, Lisa-Marie Vecchio. As so much of what we do as communicators revolves around branding, including making sure that our messaging and visual brand align, plus that the visual brand is applied properly in our work - we thought we'd get an absolute expert onto the show to talk all about it.
In this episode, Lisa-Marie shared a bunch of her tips for creating and applying branding, alongside what she has seen in the industry across the years when it comes to branding at all sizes of business.
We also dive into the topic of AI in the design space, and what it means for your business to have a great brand.
About Lisa-Marie Vecchio Lisa-Marie is a Brisbane-based graphic designer and muralist, illustrating art that encourages and uplifts. Her designs are recognised as colourfully eye-catching, created with the intention of communicating hope, joy and empowerment.
After ten years working as a designer in the business and corporate sectors, Lisa-Marie started to explore the more creative side of design, seeing a shift in her art style. She then looked for opportunities to recreate her digital artwork as murals, refreshing public spaces with a burst of vibrance and colour.
#52 Crisis communication scenario planning - the how-to guide
31 Jan 2024
00:14:09
Crisis after crisis after crisis - the last few years have seemingly become a whirlwind of crises; one right after the other. From the pandemic through to hackings, all the way through to full-scale system outages - we've seen a plethora of crises, and a plethora of examples on how not to handle them as a business.
So, the next logical thing to wonder might be... how DO you handle these crises when they inevitably occur?
Luckily for you, this episode is all about crisis management through scenario planning because every single business, no matter the size, should have a crisis communication plan in place and ready to go.
Why? Because crises often occur out of the blue. Each business needs to have a toolkit ready to pull out at any moment and put into action.
So... is yours ready? Whether it is or isn't, join us to do a check on your scenario planning this week.
Whether you’ve seen this trend on your socials or not, this week’s episode of the Less Chatter, More Matter podcast is bringing you our favourite dos and don’ts of the comms world.
It's our very own, communications-specific version of the 'Do this, Not that' trend, and we are here to explore it - while using some research from all across the globe to back up our tips.
From the language you use, to how you develop a video message and more. We've covered some of the biggest hot takes in the industry, and we're ready to share. So, let's get to it!
#50 How to talk about the value of communications to non-communications people
18 Jan 2024
00:18:01
This is the 50th episode of the Less Chatter, More Matter podcast and we are so stoked to reach this important milestone!
So stoked, in fact, that we chose this week to tackle a highly controversial topic in the comms world: how to talk about the value of comms to non-comms people. Also known as, how to tell people what you do when they're fairly sure your role is solely making PowerPoints.
In this episode, we share some tips for those of you who work in comms or who need to get comms support for your business or team, alongside talking about the differences we can draw between roles to showcase value across the board. We touch on the big topics for value, including employee attraction and retention, reputation management, engagement and awareness - but we also touch on how to show the value of these seemingly intangible outcomes in ways that the C-Suite can understand.
So, join us this week for a how-to on talking comms!
#49 How to not be boring when you run workshops (ft. Leanne Hughes)
10 Jan 2024
00:27:50
If you've ever run a workshop, or are preparing to run one in the future, one of the most daunting things isn't necessarily the preparation for the workshop. Rather, it's the execution and the public speaking to ensure engagement parts that concern the majority of us delivering the workshop.
That's why we're excited to welcome the incredible workshop pro, Leanne Hughes, to this week's episode of the Less Chatter, More Matter podcast, to run us through her top tips on workshop facilitation - alongside how to ensure you're not boring as you run it.
Leanne has over 240 podcast episodes, and a book, all of which go through the ins and outs of making sure your workshops are as successful as possible. You can check her out in the links below.
Otherwise, listen in to get ready for your next workshop or public speaking event!
#48 New year, new job: how to land that comms job you want in 2024
03 Jan 2024
00:25:40
Welcome to 2024, folks... and to another episode of your favourite, the Less Chatter, More Matter podcast.
With the beginning of a new year kicking off in style, plenty of us are thinking about what our careers look like, what our year will encompass and where we want to take our roles in the next twelve months.
Whether it's your first ever comms role, a new comms role, you're freelancing or you're even just wanting to refresh your knowledge - this episode is dedicated to some top tips on how to get the comms job you want this year, based on real-life experiences.
So... are you ready to make 2024 your best career move yet? Let's get into it!
Links mentioned in this episode:
Create your plan for your freelancing/consulting business: join the next cohort of my Fresh 2 Freelancing program, kicking off 7 February - Find out more here.
Kickstart your new career in communications with my Communication Career Fundamentals course, an online, self-paced workshop with a pack of templates and a resource guide - Find out more here.
#47 2023 in review and our forecast for 2024 trends
27 Dec 2023
00:23:22
Hello, friend, and welcome to the last episode of Less Chatter, More Matter for 2023. This episode is jam-packed full with all of the most important recaps of the year that was, and what the communications world had to say about 2023. We go over the ins and outs of the year, what was big, what went terribly and how we anticipate the impacts and learnings from 2023 will cross into next year.
We’ve got a bunch of predictions for 2024, and we've looked into every nook and cranny for what could be a year of change.
So, without delay - let’s take a look at the recap of 2023!
Links mentioned in this episode:
Episode 41: Crisis communication and the lessons we can learn from Optus
#46 Your 2024 checklist for communications planning
20 Dec 2023
00:16:21
The second last podcast for 2023 has landed, and with it, your very own checklist for communications planning in 2024!
This episode runs you through four big steps that will help you prepare your communication strategy for the year ahead, alongside a criteria of questions you'll need to answer in order to make sure you're set for 2024.
Not to mention, we've done the hard yards for you and put it all into a template - a FREE template - that you can grab at the end of the episode.
#45 How to create a thoughtful end-of-year message for your people and clients
13 Dec 2023
00:16:40
It's getting close to the end of the year, and with it comes the ultimate responsibility: crafting an end of year message.
Whether that message is for your people or your clients, it's important to create a thoughtful message that not only resonates with your audience, but provides guidance on how the year went, what could've been better and how you anticipate the year ahead's trajectory.
So, with that in mind, how exactly do you come up with this all encompassing message? Well, we've got some helpful tips to get you started - plus an incredibly useful messaging tool freebie that you can get your hands on at the end of the podcast!
#80 Dos and don'ts: cyber incident crisis communications
14 Aug 2024
00:21:37
If you haven't heard about the Optus cyber breach, the MediSecure cyber attack or even the St. Vincents ransomware shenanigans - you're about to. And mostly, not for good reason.
In this episode of the Less Chatter, More Matter, podcast we give you some critical strategies for responding to cyber incidents. In fact, we emphasise the importance of preparation and clear communication, highlighting five key tips to navigating your crisis comms prep in lieu of a cyber incident.
We run you through the big dos and don'ts in the comms world, and we give you some malleable tips on getting prepared for the semi-inevitable. In this digital age, are you willing to risk your brand rep?
#44 How people respond to change and what it means for your comms
06 Dec 2023
00:14:23
Welcome to December friends, and with it, another episode of the Less Chatter, More Matter podcast!
This week, we finish off the change comms topic with the people side of change comms and why it matters.
We share a model that explains how people respond to change and some of the techniques you can use to respond in kind (plus, you can use the linked quiz below to find out how you repsond to change!).
This model goes into the ins and outs of four different change personalities, and why they are crucial to consider in your change and comms plans.
We also use the model to explain processing times and risk aversion and how these key factors will shape your communications during any change.
So, join us this week and finalise your change comms knowledge!
If you're involved in communications, you're most likely involved in change work in some way, shape or form. Which is why this week's episode of the Less Chatter, More Matter podcast is going to give you the 101 on how to write a change communication plan.
This may seem like a basic skill for those who dive into comms plans every day, but your typical, day-to-day communications plan is significantly different to a change communication plan.
The biggest difference is the granular level that change impact needs to be assessed and addressed for different audience groups.
Plus to add to that complexity, that granularity means you'll have very specific outcomes for each audience group, all of which will need specific messaging and strategies.
Sounds complex, right? Don't stress because we run you through the ins and outs of it all in this episode. So let's jump in!
#42 5 behavioural science hacks to use in your change communication
22 Nov 2023
00:16:00
When the words 'behavioural science' get brought up, you wouldn't be alone in immediately thinking about any CSI or Bones show you could fathom. However, behavioural science is not simply used in characterising serial skillers, but rather, characterising people and the way they act, and interact, across a plethora of topics.
For example, behavioural science can become a key player in how you manage your comms overall, but specifically in a change heavy role. And change communication in itself is about really, deeply understanding human behavior and then using your comms to drive a desired response.
So then, how do we use this behavioural science to back up our change comms? Well, you're about to find out in this week's episode!
#41 Crisis communications and the lessons we can learn from Optus
15 Nov 2023
00:17:58
Another week, another episode full of knowledge on the Less Chatter, More Matter podcast. However, this week is a special one as we bring to you the perfect case study itself in crisis communications: the Optus outage of 2023.
Last week, the hot crisis comms news came in the form of the colossal bin fire that was the national Optus outage (a.k.a the second largest telecommunications company in Australia) which left over 10 million customers without mobile, their phone, or internet services for over 12 hours.
Now, over a week later and the mop up continues with what could be deemed the golden case study in what NOT to do for your communications in a crisis. So, we thought we’d dive right in and deliver some hot tips on crisis comms with some real-time examples.
Plus, we'll talk you through some of the things they did right, a lot of the things they did wrong, and why we all need to be prepared for a crisis and what that can look like.
#40 How to use video as a powerful communication tool (ft. Joseph Bobadilla)
08 Nov 2023
00:29:32
We live in a digital world, and video inundates every channel we use - from intranets and websites, to social media, messaging apps, and more. But why is it such a powerful communication tool, and what are some of the best-practice tips for getting it right?
Which is what we asked the exceptional video expert, Joseph Bobadilla from Brown Fox Media House, on this week’s episode of the Less Chatter, More Matter podcast.
We picked Joseph's brains on everything from the big mistakes people make when they use video as a communication tool, all the way to the top tips you can use to get started, even if you’re on a budget. We even dabbled in a bit of chat about artificial intelligence and the opportunities and risks when it comes to video.
#39 How to create a content plan for your business or client
01 Nov 2023
00:14:30
Our worlds revolve around content these days! But, with so many different channels to reach our audiences, and so many different ways of doing it - it can be difficult to figure out the nuances of each and what is going to work best.
That's why this week's episode of the Less Chatter, More Matter podcast is all about creating and maintaining a content plan for your business or client. This episode touches on how to create content that is purposeful, and how to make sure your channels are kept alive and performing!
We've even got a FREE content plan template available for you to download! But you'll have to listen in to find out how to grab it.
#38 Mental health and the crucial role of communications (ft. Cherie Canning)
25 Oct 2023
00:28:40
Welcome back to the Less Chatter, More Matter podcast. This week's episode starts with the impact of mental health in the workplace to celebrate Mental Health Month here in Australia this October. We asked Cherie Canning, founder of Luminate Leadership, to join us on this episode to explore how communication plays an instrumental role in advocating for mental health issues in the workplace.
When done with mental health in mind, our communication practices can create safe spaces to have conversations, particularly in the workplace. And it's even more fortuitous in a way that the theme for Mental Health Month in 2023 is 'we all have a role to play'. So this episode is really about encouraging people to think about ways we can connect with the people around us in more meaningful, supportive ways.
About Cherie: Cherie Canning is a passionate optimist, an avid traveller and the Founder and Director of Luminate Leadership.
After almost two decades of leading teams and running development training at Flight Centre Travel Group, Cherie and her husband Andy were thrown a Covid redundancy curve ball. It was then Cherie knew she had to follow her passion of Leadership development and Luminate Leadership was born.
Cherie is passionate about creating training and development experiences that challenge people, inspire them and give practical tools to create real life impact in their workplaces and lives.
It's our third birthday! That’s right, Hey Mel! has been offering our communication and training expertise for three big years, full of big business learnings - learnings that we’d love to share with you.
Whether you’re looking to start your very own consultancy, or you’re a lover of all things learning, we’ve got some pretty cool lessons to share from around the world of freelancing and what it could mean for your career.
That's why this special birthday episode covers some of the key takeaways that the business has compiled over the three years we've been doing it! We've also packed all of said shiny insights in this one, fantastic podcast episode - full of insights you can use across the board in any career.
So... why wait for the fourth birthday? Let's get into it!
#36 How to choose the right channels for your business
11 Oct 2023
00:12:57
Gone are the days of simple websites, media releases and CEO emails. These days, we have so many more channels to use and choose. But the challenge is knowing which ones to choose and why!
Especially when a new social media app comes onto the market because it can be really tempting to jump onto it right away. And why not? It's the latest shiny thing and apparently everyone is using it… but, before you do, can you answer whether it will serve your business any good?
Knowing which channels to pick, how to use them, and how to use them well is crucial before heading onto any new media platform. It’s especially important for those who are starting a new business or starting from scratch in an existing business.
That's why we've gathered some tips on how to pick the right channels for your business here.
#35 Top tips for making and maintaining a great website (ft. Jessica Panozzo)
04 Oct 2023
00:30:00
Do you know what it takes to create a website that is accessible, creative, design friendly, SEO ready, easy to navigate, and fits your brand? All of these things are crucial parts of your website's job in ensuring your brand is taken seriously and that your clients can trust you to deliver on what they need.
Which is exactly why this week's podcast is all about website design. We've asked the fantastic Jessica Panozzo from Feel Good Creative to join us and share some of her insider knowledge on the key aspects to website design, and why it's so important to get it right, no matter if you're a small business or massive organisation.
Jess is the owner of Feel Good Creative, a website design agency in Brisbane, Australia. She's a colour loving, food obsessed, website designer and an ex-accountant, but we won't hold that against her. She works with creative businesses and all-round good humans to ensure that your digital home communicates a special sauce, stands out from their competition and is a dream for your visitors to use.
She has mastered the art of managing website projects in an efficient, personalised two week period so that you can get back to running your business ASAP. That's why we were stoked to have her on the show to spill the beans on all the website aspects you'll need to know!
Welcome back to another episode of the Less Chatter, More Matter podcast!
This week, we debunk five prevalent myths around communication. Myths like the misconception that there's no such thing as over-communication, the belief that one's audience is always everyone, the assumption that people should already know certain information, the conflation of communication and change management skills, and the idea that natural communicators exist.
We talk about all the ways that these are in fact, not correct, and we look into ways to fix these common misconceptions. Most importantly, we look at the why these myths came to fruition and what it has meant for comms over time, and overall.
Join us and put your mythbusting hat on for this week's episode!
Links mentioned in this episode:
Episode 24: Change vs internal communication - what’s the difference?
What exactly is a hard-to-reach person? They're the people in your business who are on the road, serving customers, on a construction site or simply out of range (like on a plane!). They aren’t, and simply can’t be, in front of a computer screen all day.
But as the people who are often our frontline employees, it's critical to get organisation-wide messages to them effectively.
Unfortunately, our traditional internal comms channels, like intranets and emails, are pretty useless a lot of the time. So where do you start? Much like every communication that we do, we have to start by thinking from our audience's perspective because to put it bluntly: we can't communicate the way we want, we have to do it the way they want.
Luckily for us, the good news is there are a lot of ways to communicate with the 'unwired' workforce very successfully, and some of them might surprise you. And we’ve gone into a bunch of them, right here in this podcast. So, what are you waiting for?
#33 What employees really mean by 'poor communication'
20 Sep 2023
00:15:59
If you’ve ever heard of the terms Pulse survey, or Employee Engagement Survey - then you’ve most likely had to answer a variety of questions surrounding the effectiveness of communications in your organisation.
More specifically, you've most likely had to deal with the repercussions or the aftermath of 'poor communication' being identified in these surveys, and the way by which a company or team handles outcomes like this. But, when it comes to this sort of outcome, it's less likely that a company will actually identify what the poor communication is attributed to, rather than simply trying to address it with more communication.
That's why on this week's episode, we've dived head first into what employees REALLY mean when poor communication is identified, and the ways by which you can fix, work on, or even implement strategies to combat it permanently.
#32 What is accessibility and why is it important? (ft. Kelly Thibodeau)
13 Sep 2023
00:31:22
On this week's episode, we dive into a new topic: Accessibility.
We chatted with the incredible Kelly Thibodeau, who is based in Manitoba, Canada, and is the founder of Squarely Accessible - a social media marketing consultancy and training organisation that focuses on accessibility, content strategy, and digital experience. She's a consultant, trainer, and speaker who's been making online marketing make sense for organisations and non-profits for 25 years.
Kelly joins us on this week's episode to shed light on the topic of accessibility in communications. Find out what accessibility in communication really means, why it's important, and how you can make sure your communication is hitting the mark!
Episode 31.5: (BONUS) Key communication trends from the Asia-Pacific region
10 Sep 2023
00:17:31
Oh it’s a sneaky bonus episode!
I’ve just returned from the two-day IABC Asia-Pacific Fusion 2023 Conference in Bali, which brought together 70 communication professionals from around the region, as well as Europe, South Africa, and the USA.
And while it’s all still fresh in my mind, I wanted to share my key takeaways.
In this bonus episode, I’m sharing the three big themes that came out of the conference: leadership, cross-cultural communication, and of course, artificial intelligence! There’s loads of gold I took out of these two days, so dive in and get the download!