Adtech moves fast. Yesterday’s innovation is today’s warm-up act.
Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. Each season, we're turning the spotlight on the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today.
Join host Julia Linehan as she takes a deep dive into what makes the industry tick and face the future of adtech.
Also listen to our previous seasons of Off Record, On Point: The Workplace Culture podcast from Digital Voice™. Off Record, On Point is a deep dive into workplace culture, from leadership to authenticity, mentoring to gender equality. Uncovering the biggest secrets and most under-discussed topics in the AdTech and MarTech industries, we leave no stone unturned as we hear from industry legends on what really matters in the advertising world today. All off record, all on point!
To stay up to date on what, where, and when at Adtech Juice and The Digital Voice™ make sure to follow us on our other social channels too:
🔵 LINKEDIN: https://www.linkedin.com/company/adtechjuice
🔵 YOUTUBE: https://www.youtube.com/@thedigitalvoicePR
🔵 WEBSITE: https://www.adtechjuice.com
For the latest news, visit https://www.thedigitalvoice.co.uk
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Legends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSO
Saison 4 · Épisode 2
lundi 23 juin 2025 • Durée 31:25
In Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media).
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
Seun Odeneye leads the Media division at KINESSO UK & Ireland, part of IPG Mediabrands' tech-driven performance marketing agency. He focuses on advancing KINESSO’s capabilities across new media channels, overseeing a team of 350+ media experts specializing in Search, Social, Addressable, and Performance.
Along with his leadership team, Seun is passionate about supercharging KINESSO’s strategic media planning and activation, ensuring that IPG Mediabrands' partner agencies—Initiative, UM, and Mediahub—have an integrated, end-to-end engine that drives planning, optimization, and data-driven strategy for clients like Amazon, American Express, and Johnson & Johnson.
Before joining IPG Mediabrands, he was the Digital Integration and Operations Director at Mindshare UK, where he led the programmatic and affiliate teams and worked across the agency to drive digital integration for all clients. His career also includes a decade at Microsoft, where he held several key roles, culminating in Head of Microsoft Performance Network and Mobile Strategy Lead for the UK.
Outside of work, Seun is a proud husband and father of three amazing kids who keep him on his toes. He’s also a die-hard Arsenal fan and an avid boxing fan, always making time to catch the big UK fight nights whenever he can.
About KINESSO:
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both their agency partners and clients. They turn ‘action’ into ‘outcome’ for their clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
KINESSO have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, they offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.
About The Digital Voice™ & Adtech Juice:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:
Legends of Adtech: The Revolutionary - Emma Newman, CRO EMEA at PubMatic
Saison 4 · Épisode 1
vendredi 6 juin 2025 • Durée 31:41
In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
Emma Newman is CRO EMEA for PubMatic, a global digital advertising technology company for premium content creators. From her early grounding in trade and product marketing, digital communications and business development at Microsoft, Emma has driven change and empowered organisational health for digitally focused organisations.
In 2010, she landed at AOL to lead the UK marketing function during a critical transformation period, building and leading the business operations function and driving sustainable growth. It led her to develop the marketing strategy and lead the overall programme management as part of the senior team who launched the Huffington Post in the UK.
At PubMatic, strategy, change and bringing people together to help them work smartly, continue as the central themes in her career. Emma is also deeply passionate about diversity, inclusion, and supporting women to become the best versions of themselves.
Off Record, On Point: Inspiring Female Leaders with Katie Street, Founder of Street Agency
Saison 2 · Épisode 7
jeudi 7 mars 2024 • Durée 45:31
In this International Women's Day 2024 special episode of Off Record, On Point, hosts Julia and Kasey catch up with Katie Street, sole female founder of Street Agency, to talk MAD//fest Female Leader's Club, why more men need to be included in the equality conversation, how language needs to change and whether or not chivalry is really dead...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are gender disparity, sexism, and equality. Please listen responsibly and check out our resources below.
Katie is an award-winning marketing and sales leader with over 20 years experience, and the sole female founder of Street Agency. At Street, she’s on a mission to transform B2B sales through unforgettable value-led campaigns and experiences. She turns B2B from boring to brilliant and helps more buyers to buy! When she’s not smashing it as a female founder, she’s hosting one of the UK’s leading marketing podcasts, Marketing in the Madness. Ultimately she wants more people to uncover the secrets and innovations that will help them better market their products and services, all whilst supporting women in the industry and creating more equality across the sector.
Off Record, On Point: The Sustainability Balancing Act with Gabrielle Persson, Chief Product Officer at SeenThis
Saison 2 · Épisode 6
mercredi 10 janvier 2024 • Durée 34:09
The final episode of Off Record, On Point season 2 has landed, and it's a juicy one! Join Julia, Kasey and SeenThis' Chief Product Officer, Gabrielle Persson, for a deep dive into balancing sustainability in the fast-moving world of advertising and media. What are the best and worst practices? How much of an impact does the industry really have on carbon emissions? And what on earth is 'greenhushing'?
The episode was recorded in October 2023. Please note that since its recording, SeenThis has significantly improved their technology, leading to up to a 60% reduction in data waste compared to conventional download technology.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sustainability, carbon emissions and climate change.
Off Record, On Point: Healing Toxic Workplaces with Jules Castenskiold, Head of Mentoring at Bloom
Saison 2 · Épisode 5
mardi 12 décembre 2023 • Durée 34:45
We've almost all faced a toxic workplace at least once in our lives – whether it was because of bad management, cruel co-workers or team culture that didn't serve you. But healing toxicity may be easier than you'd expect: on the penultimate episode of the Off Record, On Point podcast season 2, Julia and Kasey catch up with Jules Castenskiold, Head of Mentoring at Bloom women's network, to crack the case.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are toxic people and workplaces, bad management, job loss and negative career experiences.
Jules is a dedicated, creative marketer and business development lead with 20+ years’ experience of working /managing teams across Creative, Media and Brand agencies as well as a charity lead. She is passionate about building great culture in her teams and empowering others through mentoring and other development opportunities.
Jules is also a big B Corp advocate – businesses not just for profit but people and planet too – and has upskilled in Sustainability strategy along with an AdNet zero certificate to ensure she is ready to support brands that want to be part of the industry’s drive to address the climate challenge through changing consumer behaviours and activities through the work they do and how they behave. Jules joined Bloom in 2021 and took up the role as Head of Bloom Mentoring (Bloom’s largest programme) in March 2023.
Off Record, On Point: A CRO's Survival Guide with Simon Reed, CRO at Multilocal
Saison 2 · Épisode 4
mardi 21 novembre 2023 • Durée 29:44
Step behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team building and career longevity.
MIND mental health - www.mind.org.uk
Hubspot: how to build a good sales culture - https://blog.hubspot.com/sales/sales-culture
About Simon and Multilocal:
Simon is the Chief Revenue Officer at multilocal, working to scale the business globally by integrating multilocal’s expertise and services into partners' everyday media programmatic execution. He was formerly CCO at Mobkoi, where he helped to drive success globally; delivering record revenue around the globe. Prior to this, he had commercial leadership roles at Kelkoo Group, Hearst Magazines International, Aol and Microsoft. Simon also spent many years in the agency world, at Publicis, Omnicom and Dentsu working on household brands across multiple different medias. He is on a mission to build the best digital media business in the market; powered by the best people and completely focused on delivering programmatic solutions in more intelligent ways.
Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally. Multilocal’s proprietary Active CurationTM technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active CurationTM is key to efficient supply path optimisation and sustainability. Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide.
Connect with Simon on LinkedIn: https://www.linkedin.com/in/simon-reed-7a70a864/
Off Record, On Point: The Human Side of AI with Suzanna Chaplin, CEO of esbconnect
Saison 2 · Épisode 3
jeudi 26 octobre 2023 • Durée 38:33
In our latest episode, hosts Julia and Kasey get into the big scary world of AI... or is it? We're joined this episode by special guest Suzanna Chaplin, CEO of esbconnect, as she sheds some light on the reality of artificial intelligence and automation.
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are parenthood and AI fears.
esbconnect equips brands with the tools and strategies they need to better target and connect with customers, delivering rich insights for brands, with its platform reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Their Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and create personalised marketing campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new opportunities for growth and delivering exceptional results. esbconnect have helped more than 600 brands grow, including the likes of Clarks, Tails and Hello Fresh.
Off Record, On Point: The Equality Emergency with Sumran Kaul, Brand Metrics & MEFA
Saison 2 · Épisode 2
jeudi 5 octobre 2023 • Durée 43:31
For episode 2 of season 2, Julia and Kasey get candid with Sumran Kaul, Client Lead at Brand Metrics and mentor for MEFA, about the state of equality and diversity in the media industry, how he would grade it and what needs to change in 2024...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are racism, prejudice, inequality and change. Please listen responsibly and find a list of resources and links below:
Sum has a background in research and strategy, starting his career at PwC, before moving onto ITV, Ofcom and then News UK. He joined Brand Metrics in 2020 to use this broad experience to help grow the business. He currently helps publishers, agencies and advertisers understand how to best understand their marketing data, with a skill in helping them deliver practical insights to make evidence-based business decisions.
Off Record, On Point: Be More Kind with Andy Powell, InMobi
Saison 2 · Épisode 1
jeudi 14 septembre 2023 • Durée 34:37
Julia and Kasey are back with more Off Record, On Point, and for the very first episode of our second season, we sit down with Andy Powell, VP and MD EMEA & MENA for InMobi, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are empathy, culture and good leadership. Please listen responsibly and find a list of resources and links below:
Andy Powell has risen through the ranks at InMobi, starting out as Strategic Accounts Lead before being promoted to Commercial Director. Now, as Vice President and MD, EMEA Andy is at the helm of the team in Europe. An ad tech leader with over two decades of experience, prior to joining InMobi he spent many years at Yahoo as head of tech clients. He was also Digital Sales Manager at EMAP, now Ascential.
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices.
Off Record, On Point: The Secret to Landing a Lasting Career
Saison 1 · Épisode 9
jeudi 29 juin 2023 • Durée 33:09
In this month's episode of Off Record, On Point, and the last of our first season, Julia and Kasey sit down with the CEO of Sphere Digital Recruitment, Ed Steer, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...
Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are alcoholism, health management, sobriety, and social drinking culture. Please listen responsibly and find a list of resources and links below.
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and Managing Director of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, the company’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for their customers while championing a vibrant and transparent digital advertising supply chain.
About The Digital Voice™ & Adtech Juice:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:
Street Agency is a B2B business development & consultancy that has worked with agencies, tech businesses and global B2B companies to accelerate their sales success. They believe that agency new business needs a fresh, more empowering approach that drives revenue quickly and builds an engaged audience to attract ongoing opportunities. By developing helpful, human-centred strategies, and combining them with the latest technologies, Street Agency ensures your business stands out, connects with your prospects and ultimately enables you to win more new business.
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
Gabrielle Persson is CPO at adaptive streaming company, SeenThis. She heads up the product team - helping to set new standards for content delivery in digital media; improving the user experience and minimizing carbon emissions in digital advertising. Prior to this, she worked at McKinsey & Company for almost five years. She has a BSc in Industrial Engineering and Management and an MSc in Management and Economics of Innovation.
Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
Bloom is a professional network for women in communications, committed to empowering women to be whoever they want to be, to unlock their full potential, and to fight for the equity they deserve. Launching in 2010 as a network to provide support for women within the industry, Bloom has since grown to 500 members and counting. The network highly values collaboration and inclusivity, promoting fresh thinking and ideas, and believing that the real voices of women can bring the change needed to ensure all women in the industry achieve their potential.
Bloom’s mentoring programme is one of the largest and most accessible in our industry, as it’s free for all mentees to apply, and has been committed to mentoring young women in our industry since 2010. As of September 2023, it has 383 mentoring pairs in action.
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
Outside of day to day, Sum is an accredited work Coach and part of the Bloom Exchange cross-mentoring programme, which is aiming to break down gender divide barriers in the industry. He is also on the Leadership team and a mentor with MEFA (Media For All) - a network supporting Black, Asian & other ethnic talent and developing an initiative to raise awareness and consideration among young people in football academies about a career in the industry.
Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including The New York Times, The Guardian, News UK, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!
About Off Record, On Point:
Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.
To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:
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