Explorez tous les épisodes du podcast Legally Contented
| Titre | Date | Durée | |
|---|---|---|---|
| Practice Pointer: "Misconceptions" articles: Why you should add them to your thought leadership arsenal | 23 Jul 2026 | 00:08:24 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why "misconceptions" articles can be a particularly effective thought leadership tool for demonstrating knowledge, wisdom, and authority—and generating client and referral source inquiries. You'll learn: - What's so special about "misconceptions" articles - How to identify the right audience for your "misconceptions" article - Which misconceptions to cover (and how many) - The 3-part structure that makes your misconceptions land with your audience === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com | |||
| Practice Pointer: Seven reasons why consistently producing thought leadership makes you a better attorney | 08 Jul 2026 | 00:08:15 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) argues that when attorneys regularly produce thought leadership, they can improve their lawyering abilities. In addition to gathering their thoughts on how to advise their clients regarding developments in the law, best practices, and trends and predictions, Wayne gave seven reasons why consistently producing thought leadership helps attorneys become better thinkers, and thus, better attorneys: 1. Consistently producing thought leadership forces attorneys to develop their ideas. 2. Consistently producing thought leadership will make attorneys better at expressing their views clearly and concisely. 3. Consistently producing thought leadership makes attorneys better issue spotters. 4. Consistently producing thought leadership improves an attorney's ability to synthesize information. 5. Consistently producing thought leadership helps attorneys sharpen their judgment and their ability to communicate their points of view. 6. Consistently producing thought leadership helps attorneys develop their ability to recognize patterns. 7. Consistently producing thought leadership provides attorneys with a feedback loop that improves their thinking and thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com | |||
| Practice Pointer: 12 reasons your law firm should be producing industry newsletters | 23 Feb 2026 | 00:10:59 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industries should be producing industry newsletters as part of their thought leadership strategy. Those 12 reasons are: 1. Industry newsletters demonstrate your firm is knowledgeable about, and tracking, an industry. 2. Industry newsletters position attorneys and their firm as authorities. 3. Industry newsletters are a marketable, compounding asset. 4. Industry newsletters are ongoing relationship builders. 5. Industry newsletters only require short-form content. 6. Industry newsletters are not constrained by media gatekeepers. 7. Industry newsletters are not constrained by algorithmic gatekeepers. 8. Industry newsletters help lure industry participants out of the shadows. 9. Industry newsletters are a distribution channel for law firms' thought leadership. 10. Industry newsletters make it easy for recipients to get in touch. 11. Industry newsletters spark opportunities for co-marketing, referral relationships, and other partnerships beyond attorney-client relationships. 12. Industry newsletters have a low barrier to entry. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Legally Contented Lowdown: Recapping episodes 32, 35, 37, 40, and 42 | 01 Mar 2023 | 00:47:46 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Episode 32 - Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroix Episode 35 - This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham Episode 37 - Video tips from the lawyer who pioneered educational legal videos on YouTube - Gerry Oginski Episode 40 - This lawyer's podcasts nurture his referral relationships and build his brand - John Strohmeyer Episode 42 - This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=J5LOHsJ1AcA
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/@lawfirmeditorialservice Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Lawyers' thought leadership is air support for their business development ground game | 28 Feb 2023 | 00:05:21 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com https://www.lawfirmeditorialservice.com/blog | |||
| Practice Pointer: Want your thought leadership to endure? Make it nonperishable | 22 Feb 2023 | 00:05:50 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and compelling to their target audience well into the future. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com https://www.lawfirmeditorialservice.com/blog | |||
| This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch | 15 Feb 2023 | 01:10:03 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of the franchise law practice group at Greenspoon Marder LLP. In this episode, Adam and Wayne discuss, among other things: - How Adam helped build a law firm that caught the attention of the Am Law 200 firm that eventually absorbed it - Why Adam is using Twitter to help grow his practice and his authority - The kind of content attorneys should consider sharing on Twitter - How Adam balances sharing professional and personal content on Twitter - How Adam shares his thoughts and insights on Twitter without venturing into providing legal advice - How he could tell the time he was spending on Twitter was paying off - What attorneys often get wrong about social media generally, and Twitter particularly
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=xrDvWRvIMdY
About Adam Wasch Adam's online bio: https://www.gmlaw.com/attorneys/adam-g-wasch-florida-franchise-law-attorney/ Adam's Twitter handle: https://twitter.com/AdamGWaschEsq Adam's LinkedIn profile: https://www.linkedin.com/in/adam-g-wasch-53bb839a/
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Is your thought leadership chasing eyeballs or hearts and minds? | 08 Feb 2023 | 00:06:01 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of merely catching their eyeballs. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com https://www.lawfirmeditorialservice.com/blog | |||
| This lawyer's podcasts nurture his referral relationships and build his brand - John Strohmeyer | 01 Feb 2023 | 00:56:25 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions.
In this episode, John and Wayne discuss, among other things: - How his time as night manager of the Austin Four Seasons Hotel impacted his legal practice - Why he chose to host podcasts instead of writing blog posts and articles - Why he launched a podcast focused on client service, but not on explicitly attracting clients to his firm - Why he launched a podcast focused on referral partners - His advice for lawyers who want to begin podcasting
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=0kftekj-Bpg.
About John Strohmeyer/Strohmeyer Law John Strohmeyer's online bio: https://www.strohmeyerlaw.com/john-r-strohmeyer-houston-attorney The Five Star Counsel podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/five-star-counsel-podcast/id1539196686 The No Unfinished Business podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/no-unfinished-business-podcast/id1611484839
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Remember, thought leadership is a client/referral source RETENTION tool, too | 29 Jan 2023 | 00:07:28 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a client/referral source RETENTION tool. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Thought leadership is a process, not a product | 22 Jan 2023 | 00:07:37 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. The four components to the process, according to Wayne, are: 1. Identifying ideas 2. Drafting the content 3. Distributing the content for publication 4. Being seen as a thought leader About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Video tips from the lawyer who pioneered educational legal videos on YouTube - Gerry Oginski | 15 Jan 2023 | 01:06:16 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gerry Oginski, a New York medical malpractice attorney. Gerry has created over 3400 videos to market his medical malpractice law firm and was one of the pioneers of using educational videos to market a law firm. Gerry is the author of Secrets of Lawyer Video Marketing in the Age of YouTube, and is an attorney at one of the top medical malpractice law firms in the country, Kramer, Dillof, Livingston & Moore in New York City. In this episode, Gerry and Wayne discuss, among other things: - How Gerry's gamble in 2008 on a relatively new website called YouTube changed the course of his legal practice and career - The formula he stumbled upon for attracting potential clients to his videos (and eventually, his law firm) - His system for coming up with ideas for videos that has allowed him to publish more than 3400 of them - What lawyers should have in their videos to keep viewers watching - What conventional wisdom gets wrong about educational legal YouTube videos - Why lawyers should NOT want their videos to go viral - How recording more than 3400 videos helped Gerry become a better lawyer
About Gerry Oginski Gerry's YouTube: https://www.youtube.com/user/lawmed1 Gerry's personal website: https://www.oginski-law.com Gerry's law firm bio: https://kdlm.com/new-york-personal-injury-attorneys/gerry-oginski
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Should lawyers speak at industry events if they're prolific content creators? | 08 Jan 2023 | 00:07:00 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their authority, prominence, and book of business if they're already consistent and prolific content creators. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Every attorney needs to hear—and absorb—this quote from an advertising legend | 08 Feb 2026 | 00:07:08 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church." ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham | 01 Jan 2023 | 01:01:48 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel. In this episode, Aiden and Wayne discuss, among other things: - The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos - A major misconception lawyers have about what they need to do to shoot YouTube videos - How her YouTube videos allow her to connect to current and prospective clients in a unique way - The role mindset plays when you're a prolific, consistent content creator - Why she's happy to have her current and prospective clients ask about her dog - Her advice for lawyers (including B2B lawyers) who are contemplating building a YouTube following
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=326kgpEpvqo.
About Aiden Durham/180 Law Co. Aiden's YouTube: https://www.youtube.com/allupinyobiz 180 Law Co. website: https://www.180lawco.com Aiden's Twitter: https://twitter.com/_AllUpInYoBiz Aiden's Instagram: https://www.instagram.com/allupinyobusiness
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Here's how thought leadership content can grease your business development skids | 29 Dec 2022 | 00:08:59 | |
In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them. Wayne discusses four reasons why this is the case: 1. Relevant, valuable, and compelling thought leadership content shows off law firms' and lawyers' knowledge and wisdom regarding a particular area of the law or a particular industry, which goes a long way in showing a prospective client that the law firms and lawyers have the goods. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: The case for your law firm creating bingeable thought leadership content | 22 Dec 2022 | 00:07:28 | |
In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators. Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include: 1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content. 2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve. 3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues. 4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroix | 15 Dec 2022 | 00:52:41 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues. Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability. In this episode, Kevin and Wayne discuss, among other things: - Why he started to experiment with blogging - Why he wants to set the D&O industry agenda with his blog instead of just covering industry news - The mistake law firms make all too often when blogging or curating content - How to build trust with your blog readership and the importance of not violating that trust - Why people have referred to him as the Pope and Tom Hanks of D&O insurance - How his blogging has evolved over time - The professional opportunities his blog has opened up for him
About Kevin LaCroix D&O Diary blog: https://www.dandodiary.com/ Kevin's LinkedIn: http://www.linkedin.com/in/kevinlacroix Kevin's Twitter: https://twitter.com/kevinlacroix
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.lawfirmeditorialservice.com/videos Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: THIS is the two-part series REAL thought leaders publish every December | 08 Dec 2022 | 00:06:41 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their clients and referral sources that they are authorities regarding the areas of law they practice and/or the industries they serve. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Legally Contented Lowdown: Recapping episodes 16, 19, 22, 25, and 27 | 01 Dec 2022 | 00:42:42 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Episode 16 - Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker Episode 19 - Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling Episode 22 - Ex-Kirkland associate amassed 15K Twitter followers anonymously - Eric Pacifici Episode 25 - This Am Law 150 partner's niche blog helped him build a seven-figure book of business - David Johnson Episode 27 - Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/@lawfirmeditorialservice Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Calibrate these five aspects of your thought-leadership content—or risk it failing miserably | 29 Nov 2022 | 00:08:16 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want.
1. Substance 2. Style 3. Structure 4. Form 5. Frequency
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Four lessons cake decorating competitions can teach lawyers about writing and editing | 22 Nov 2022 | 00:08:53 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content. Those four lessons are: 1. Baking and decorating are two separate steps. So too are writing and editing. 2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience. 3. A mistake in one of the steps—baking/decorating or writing/editing—can sink the entire project. 4. Just like cake decorating competition contestants are judged on both their baking and their decorating, lawyers will be judged by their audience on both their writing and editing.
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins | 15 Nov 2022 | 01:02:54 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review. In this episode, Kirk and Wayne discuss, among other things: - What working as an associate at Skadden was like during the M&A boom of the 1980s - The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts - Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions - How Kirk went about building the database that informs his analytics-driven content - The client opportunities and media opportunities his blogs have afforded him - How Kirk repackages his blog posts to keep his content marketing flywheel spinning - Why Kirk thinks "thought leadership has never been as important as it is today"
About Kirk Jenkins Arnold & Porter Kaye Scholer bio: https://www.arnoldporter.com/en/people/j/jenkins-kirk Kirk's Illinois Supreme Court Review blog: https://www.illinoissupremecourtreview.com Kirk's California Supreme Court Review blog: https://www.californiasupremecourtreview.com Kirk's LinkedIn: https://www.linkedin.com/in/kirkcjenkins
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Nowadays, your content is a credential | 08 Nov 2022 | 00:07:01 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with. Lawyers would be wise to understand this idea, embrace it, and create content with it in mind.
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: The technique law firms can steal from McKinsey to get their people to create thought leadership | 23 Jan 2026 | 00:06:05 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to motivate their people to produce thought leadership content. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| This Am Law 150 partner's niche blog helped him build a seven-figure book of business - David Johnson | 01 Nov 2022 | 00:45:25 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog. In this episode, David and Wayne discuss, among other things: - Why David decided to pivot to a new practice area AFTER becoming an income shareholder - The importance of knowing, as soon as possible, if your practice area is the type a lawyer can build a book of business in - David's processes for sourcing cases to write about and writing blog posts about them - How a blog can serve as the hub for a lawyer's marketing and business development efforts - Repurposing blog posts into other forms of killer marketing and business development content - How David's blog has borne fruit in the form of new client matters (to the tune of a seven figure book of business) - How a surprising group of people are reaching out to him about fiduciary litigation issues based on his blog - The importance of niching your practice and your content marketing and thought leadership efforts - The head start David's blog provides him for winning over prospective clients
About David Johnson Winstead PC bio: https://www.winstead.com/People/David-Fowler-Johnson The Fiduciary Litigator blog: https://www.txfiduciarylitigator.com/ David's LinkedIn: http://www.linkedin.com/in/dfjohnson
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Four reasons large law firms should use original research in their marketing | 25 Oct 2022 | 00:08:45 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts. Those four reasons are: 1. They'll stand out from the pack 2. They can easily focus their research on the exact issues and concerns their clients have which will pique their clients' and prospective clients' interests 3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's authority with each subsequent edition of the research 4. Original research can provide virtually limitless content with which to fuel a law firm's thought-leadership marketing and business development efforts Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Too busy to create content? Curate it! | 20 Oct 2022 | 00:09:08 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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| Ex-Kirkland associate amassed 15K Twitter followers anonymously - Eric Pacifici | 15 Oct 2022 | 00:57:33 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses. Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which he met through Twitter. In this episode, Eric and Wayne discuss, among other things: - Why Eric decided to invest his time into Twitter instead of LinkedIn; - Eric's game plan for Twitter; - How Eric grew his Twitter followers from practically 0 to 15K+ in about nine months, and more than 23K as of the date this episode was published; - The mindset Eric approaches his Twitter efforts with; - Why Eric had to start tweeting anonymously; - How his success on Twitter has impacted his career and his personal life; and - What lawyers and their in-house marketing and business development colleagues need to know about building a personal brand and a book of business on Twitter.
About Eric Pacifici Twitter: https://twitter.com/SMB_Attorney SMB Law Group: https://www.smblaw.group SMB Law Group bio: https://www.smblaw.group/about-us/
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Don't worry about giving away your special sauce in your thought leadership | 10 Oct 2022 | 00:05:20 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Take a stand in your thought leadership | 05 Oct 2022 | 00:05:50 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create. He explains three particular reasons why they should do so: 1. True leaders lead and have opinions. 2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing. 3. You'll signal to your audience that you have their interests at heart.
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling | 01 Oct 2022 | 00:43:42 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law firm using a classic "express lane" to becoming thought leaders on a topic: Drill down deep on a topic of relevance to your current and prospective clients, and do it consistently. He thought the updates, and the overall initiative, are what a well-done Big Law thought leadership program looks like. And he said as much on LinkedIn: In this episode, Robert, Colleen, and Wayne discuss the work that goes into producing the eDiscovery Update, as well as the group's thought-leadership marketing efforts generally. They talked about, among other things: - How Sidley's eDiscovery and Data Analytics practice group came to be; - The importance of their colleagues knowing what they do and how they can help them; - What the first incarnation of the eDiscovery Update looked like and why they realized there was a bigger audience for it than its original audience; - What's kept the eDiscovery Update going strong for almost two decades(!); - The workflow behind each month's edition, including the division of labor between lawyers and how much time goes into each edition; - What the feedback has been over the years from clients and other readers; - The opportunities the eDiscovery Update has unlocked for Robert, Colleen, and their colleagues; and - How the group balances quality vs speed when writing each month's eDiscovery Update.
About Robert D. Keeling LinkedIn: https://www.linkedin.com/in/robert-keeling-19b26a37/ Sidley Austin bio: https://www.sidley.com/en/people/k/keeling-robert-d Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update About Colleen M. Kenney LinkedIn: https://www.linkedin.com/in/colleen-kenney-2483546 Sidley Austin bio: https://www.sidley.com/en/people/k/kenney-colleen-m Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Want to be a more engaging writer? Put your readers on the slide and not the monkey bars. | 25 Sep 2022 | 00:04:30 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars. In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one. And for that reason, readers can easily follow what is being said. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: 80% of success with thought leadership marketing is based on THIS one thing | 20 Sep 2022 | 00:06:52 | |
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case.
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker | 15 Sep 2022 | 00:56:08 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world. In his legal practice, Scott represents hospitals and health systems, healthcare companies, surgery center chains, large practices, and private equity funds. He previously served on the Board of Partners at McGuireWoods and chaired the firm's healthcare department for nearly 13 years. In this conversation, Scott and Wayne discuss how Scott built his practice at McGuireWoods while also building Becker's Hospital Review and Becker's Healthcare. They explore how Scott's desire and efforts to build his legal practice and book of business through content marketing and thought leadership content led to the birth of Becker's Hospital Review and Becker's Healthcare. This is a fascinating conversation about entrepreneurship in Big Law. If you're an attorney with entrepreneurial blood flowing through you, you're going to love this episode.
LinkedIn: https://www.linkedin.com/in/scottbeckermw McGuireWoods bio: https://www.mcguirewoods.com/people/b/scott-becker Becker's Hospital Review: https://www.beckershospitalreview.com/ Learn more about Becker's Healthcare: https://www.beckershospitalreview.com/about/about-beckers-hospital-review.html
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: The only two New Year's resolutions regarding your thought leadership that matter | 08 Jan 2026 | 00:07:13 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions that matter for attorneys and executives serving the legal industry. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Solving corporate law firms' client alert dilemma | 10 Sep 2022 | 00:05:28 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published their alerts.
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Practice Pointer: Don't give your readers a whole chicken when all they want are nuggets | 05 Sep 2022 | 00:04:45 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets. In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.
About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Legally Contented Lowdown: Episodes 8 to 12 | 01 Sep 2022 | 00:58:45 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Episode 8 - Mitch Jackson - How lawyers can use Web 3.0 and the metaverse to build their brands and their practices
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Am Law 150 Chief Content Officer - Richard Meneghello | 15 Aug 2022 | 01:13:39 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips. As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year. In this episode, Rich and Wayne discuss, among other things: - What COVID-19 taught Fisher Phillips and law firms generally about the value of content marketing and thought leadership marketing content; - The role planning should play in a law firm's content marketing efforts; - Why it's okay for law firms to fail when testing new content marketing initiatives; - Why lawyers should take positions in their marketing and business development content; - What a culture of content creation looks like at a law firm; and - How law firms should handle breaking news regarding legal developments.
About Richard Meneghello LinkedIn: https://www.linkedin.com/in/richmeneghello Twitter: https://twitter.com/pdxLaborLawyer Fisher Phillips bio: https://www.fisherphillips.com/people/richard-r-meneghello.html Rich's email address: rmeneghello@fisherphillips.com
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| He built his law firm's YouTube channel to 51k+ subscribers - Jim Hacking | 01 Aug 2022 | 00:55:02 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer. In this conversation, Jim and Wayne discuss: - Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer) - Why Jim began recording videos for YouTube - His process for selecting topics and shooting, editing, and publishing videos - How his videos (and his firm's 51k+ YouTube subscribers) have fueled his firm's marketing efforts - How his firm's marketing has fueled his firm's growth and forced him to think strategically about staffing - How his firm's marketing has allowed him to build his law firm in a way that's consistent with his vision for his firm - The origins of the Maximum Lawyer podcast and Facebook group
Hacking Law Practice: https://hackinglawpractice.com/ YouTube: https://www.youtube.com/c/HackingImmigrationLawLLC LinkedIn: https://www.linkedin.com/in/jimhacking Maximum Lawyer podcast: https://maximumlawyer.com/podcast/ Maximum Lawyer Facebook group: https://www.facebook.com/groups/403473303374386/
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/ Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Big Law alum builds a B2B practice through LinkedIn - Laura Frederick | 15 Jul 2022 | 00:56:14 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract. Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations. Laura and Wayne discuss, among other things: - How Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm; - How her LinkedIn 30-day challenge changed her practice and her life; - The LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month; and - Why she launched a productized service (and why she thinks you can too).
Resources mentioned in the episode Blog about attorneys using jargon in their thought-leadership marketing content. https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/
About Laura Frederick LinkedIn: http://www.linkedin.com/in/laurafredericklaw Laura Frederick Law: https://laurafredericklaw.com/ How to Contract: https://www.howtocontract.com/ Laura's book: Practical Tips on How to Contract: Techniques and Tactics from an Ex-BigLaw and Ex-Tesla Commercial Contracts Lawyer
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Am Law 200 attorney strategically builds her personal brand - Sarah Sawyer | 01 Jul 2022 | 00:51:33 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes. Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended benefits of consistent content creation.
About Sarah Sawyer Bio: https://www.offitkurman.com/attorney/sarah-sawyer-2 LinkedIn: https://www.linkedin.com/in/sarahmsawyer Sawyer the Lawyer blog: https://www.offitkurman.com/resources/legal-blog/sawyer-the-lawyer/
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| How lawyers can use Web 3.0 and the metaverse to build their brands and their practices - Mitch Jackson | 15 Jun 2022 | 01:07:41 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California. When he's not trying cases, Mitch uses digital, web3, and metaverse platforms to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate and negotiate more persuasively and effectively. In this conversation, Mitch and Wayne discuss: - How Mitch started his legal practice out of the back of his car after law school; - How Mitch began to build his brand by riding motocross with other lawyers—and judges(!); - What Mitch saw in the internet and social media that made him adopt both technologies early—and how doing so helped expand his practice and his personal brand; - What every lawyer and law firm needs to know about Web 3.0 and the metaverse; - How lawyers and law firms can build their brands and their practices on Web 3.0 and in the metaverse; - How lawyers and law firms can use the metaverse to build stronger connections with clients and referral sources; and - What happened when Mitch met with prospective clients on a yacht—a digital yacht—in the metaverse.
Walkthrough of Mitch's metaverse office and presentation spaces: https://vimeo.com/660989044 Article about law firms' content marketing in the metaverse: https://www.lawfirmeditorialservice.com/blog/this-is-the-content-corporate-law-firms-should-be-creating-in-the-metaverse The NFT Handbook by Matt Fortnow and QuHarrison Terry: https://thenfthandbook.com LinkedIn: https://www.linkedin.com/in/mitchjackson Twitter: https://twitter.com/mitchjackson Personal website: https://mitchjackson.com Mitch's "Law, Metaverse and Web 3.0" Discord server: https://discord.gg/j56tfkYRH3 Jackson & Wilson: https://www.jacksonandwilson.com
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/ Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Legally Contented Lowdown: Episodes 2 to 6 | 01 Jun 2022 | 00:44:17 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Episode 2 - Christopher Ruhland: Writing a book as a BigLaw partner
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Producing an award-winning lawyer-to-lawyer podcast - Delisi Friday | 15 May 2022 | 00:55:39 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation. In this conversation, Delisi and Wayne discuss: - How the Trial Lawyer Nation podcast came to be; - Best practices for producing a business-to-business, lawyer-to-lawyer podcast; - Best practices for marketing and promoting such a podcast; - How the podcast has benefited Cowen | Rodriguez | Peacock and the podcast's host, Michael Cowen; and - Lessons Delisi has learned along the way, dating back to the podcast's launch in early 2018.
LinkedIn: https://www.linkedin.com/in/delisifriday Trial Lawyer Nation: https://triallawyernation.com/
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/ Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Practice Pointer: The dirty little secret reason why more attorneys don't produce thought leadership | 23 Dec 2025 | 00:06:16 | |
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com | |||
| Podcasting about the law, but not your legal practice - Neil Tyra | 01 May 2022 | 01:01:20 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast. Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random people's sisters can tell you about the success of your podcast.
About Neil Tyra Law firm website: https://www.tyralawfirm.com Podcast website: https://thelawentrepreneur.com Twitter: https://twitter.com/lawentrepreneur Facebook: https://www.facebook.com/thelawentrepreneur LinkedIn: https://www.linkedin.com/in/tyralawfirm
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Am Law 50 partner building his practice through trade shows and TikTok - Michael Murphy | 15 Apr 2022 | 00:45:10 | |
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates. Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation. Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on TikTok, and what law firms and attorneys should be thinking about when they market themselves on social media.
Resources mentioned in the episode Blog about attorneys using jargon in their thought-leadership marketing content. https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/
About Michael Murphy Online bio: https://www.klgates.com/Michael-R-Murphy LinkedIn: https://www.linkedin.com/in/michael-murphy-2502a96/ TikTok: https://www.tiktok.com/@meeksmurphy
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||
| Building the future of law - Olga Mack | 01 Apr 2022 | 00:48:50 | |
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation. She is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She co-founded SunLaw, an organization dedicated to preparing women in-house attorneys to become general counsels and legal leaders, and WISE to help female law firm partners become rainmakers. Olga and Wayne discuss how Olga has shared her message about legal innovation, legal technology, and the future of law throughout her career, how her content creation has impacted her career, how she has become a thought leader regarding legal innovation, and what the future has in store for law firms, lawyers, and the legal industry overall.
LinkedIn: https://www.linkedin.com/in/olgamack/ Personal website: https://www.olgamack.com/ Notes to My (Legal) Self: https://www.notestomylegalself.com/ Parley Pro: https://www.parleypro.com Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com/ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts: https://www.lawfirmeditorialservice.com/blog/ https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com | |||