LeCorner - International – Détails, épisodes et analyse

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.

In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged.

In this episode, you’ll learn about:

• Thomas’ journey from Anderlecht to his key role at Club Brugge

• The importance of data lakes and data collection in boosting club revenue

• Innovative digital strategies for creating membership programs and building fan loyalty

• How innovation is integrated into all aspects of the customer experience at Club Brugge
  

We hope you enjoy this episode!  

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Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development

Hosted by Ausha. See ausha.co/privacy-policy for more information.

New LeCorner episode, new sports business topic covered!

In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.

Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.

Additionally, Chris sheds light on the following subjects:

✅ The inception of European Leagues and the needs being addressed

✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members

✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.

✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.`

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

As the 2026 FIFA World Cup approaches on the horizon, North America stands poised to assert itself as a global football powerhouse. Spearheading this trajectory is CONCACAF, the region's governing body, which is driving significant advancements in the realm of football development and competition.

In this new LeCorner Highlight, we are featuring an episode we recorded in 2022 with Jason Roberts, Director of Development at CONCACAF.

Jason talks about how CONCACAF is employing progressive data-driven strategies to cultivate the growth of national football associations. Through cutting-edge insights, they are sculpting the region's football landscape for the future. Notably, initiatives like MLS Next are harnessed to foster young talent, paving robust pathways for development. By harnessing the potential of player performance data, emerging stars are identified and training programs are custom-tailored, resulting in a flourishing talent pipeline dedicated to national teams' success.

Reflecting on the sphere of competitions, Jason enlightens listeners on how CONCACAF is harnessing data as a transformative tool to elevate football standards through tournaments such as the Gold Cup. 

CONCACAF's innovative data-driven approach not only catalyzes the evolution of national football associations but also elevates the caliber and allure of pivotal competitions. In the grand tapestry of North America, Central America, and the Caribbean, it is a driving force fortifying the very foundations of the football ecosystem.

We hope you enjoy it!

If you would like to acquire an extensive understanding of Jason's journey as a former professional player to now developing the game across the continent, please listen to the full episode on LeCorner International. 

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It is no secret that football is probably the greatest generator of content in the world and the number 1 sport in terms of viewership. With an immense business potential, the sport has facilitated the emergence of industry events, a sector that is growing exponentially.

In this captivating episode, we sit down with Jan Alessie, the visionary Director of World Football Summit, to explore the rise of World Football Summit, a global brand within the sports events sector.

In the episode, Jan shares his unparalleled expertise and insights, taking us on a thrilling journey on how the appeal of World Football Summit is now welcomed by top destinations. He also talks about how the summit aims to connect professionals and act as a medium of education amongst stakeholders.

Stay tuned for an inspiring conversation that delves deep into the heart of football's ever-evolving landscape and uncovers the immense potential of digital transformation in the beautiful game.

Enjoy this new episode !

Book : Loonshots

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

On July 20th, the ninth FIFA Women’s World Cup will kick off in Australia and New Zealand.

A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil.In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women’s football and sports. 

Mariana also tackles the issue of the general lack of competitions and tournaments for female players. 

She speaks about using your competitors to your advantage, not just on the pitch.

The USA women’s team is known worldwide as a strong force due to the fight of notable players, but the USA also has structures in place to help balance gender discrepancies. This allowed the team to develop, become competitive and gain notoriety. The rise of the USA and Canada's competitive women’s teams is not only a strength and an asset for their respective clubs, but it raises the global notoriety of North American Women’s soccer and, in turn, La Liga MX Femenil.

In this extract, you will also learn about :

• The functioning of a professional female league
• Some cultural hindrances to overcome

We hope you enjoy it!

If you want to go deeper on the subject, you can find the full episode on LeCorner - International

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Last week, Sail GP launched’ The Dock’, a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain.

A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition and currently Chief Content Officer at the British Basketball League.

In this new LeCorner Highlight, we discussed Sail GP’s partnership with Oracle, making this launch possible today. Moreover, we pondered on the topic of data availability and its impact on the competition.

Jose also drew an interesting comparison between Formula One and GP, which you will discover in this extract. You will also learn about the following:

•   GP, the sustainable solution?
•   Importance of storytelling in the content strategy
•   Showcasing the « behind-the-scenes »: potential for sports documentaries
•   How to make sailing more engaging and accessible to a broader audience?

This extract was good, but do you need more to satisfy your hunger for knowledge? The full episode is available in our podcast channels

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

From an international large-scale company to becoming a part of a small startup to Founder and CEO of his own enterprise, we sat down with David Fowler to talk about his fantastic career in sports. Join us as we dive into Fowler’s diverse background, from his time as a professional athlete to his influential roles at FIFA and MyCujoo to Sportstech Match, which aims to revolutionize the procurement process for sports technology solutions.

In discussion with our CEO Samuel Westberg, he speaks about his past experiences and challenges that lead him to create Sportstech Match, the present impact of their solutions and the future development of the company.

The high-paced nature of sports isn’t only on the field, it transfers to the business side of the industry and David Fowler has experienced this first hand. That’s why at SportsTech Match, they help companies sift through the masses and quickly find the right tech organizations and vendors.

Key areas of focus: 

• the highs and lows of Fowler’s entrepreneurial journey and the importance of quickly and efficiently finding the right solution
• the new age of content consumption in sports 
• the transition from big companies to start up
• the ups and downs of startups
• the mission of SportTech Match: creating value and connections in the tech ecosystem
• the importance of delegation of tasks and streamlining work
• Stakeholder relationships in sports and larger federations

Recommendations (Book): Bounce: The myth of talent and the power of practice

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Driving change: behind Formula E’s wheel!

One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014.

In this context, we received Harry Browne, the strategy director of the championship.

In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to build a solid business and expansion model. And it’s only the beginning!

Formula E was - and is still - challenged like every format that mixes innovation with tradition. However, its fanbase keeps growing. And you are going to know how.Key areas of focus, structure of media rights, and the impact of the digital platform: Harry depicts his strategy behind the sold-out crowds.

In this episode, you will learn about :

• Races in « emerging » countries: the strategy behind it
• Broadcast partnerships and global business model
• Growth of the fanbase: who is Formula E’s audience?
• KPIs and what makes fans stick around
• FE and sustainability:  the « green alternative.»
  

Recommendations (Book): A little life by Hanya Yanagihara

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Have you ever wondered what building a football league from scratch in a 130 million people country was like?

It is basically what Mariana Gutierrez did in Mexico with Liga MX Femenil. While Mexican people’s love for football is nothing new, its professional Female League only saw the light 6 years ago and enjoys success in the country. 

A success that motivated Nike to become the league’s exclusive sports partner a month ago! In this context of promising growth for the league, we receive Mariana, who has been the Head of Liga MX Femenil since its creation. 

In this new LeCorner episode, she depicts her exciting journey. Is it possible to change cultural attitudes towards women’s soccer? How to convince broadcasters and stakeholders in a male-dominant industry? How is the league’s business model built?

In this episode, you will learn many things, including:

• Mariana’s entrepreneurial and trailblazing journey
• The story behind Nike’s exclusive deal
• Product innovation and development programs
• A centralized business unit to collectively sell rights for sponsorship and broadcast?
• The U.S. model: an example?
• 2026 World Cup at home: how the league is preparing for it

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

A few weeks ago, Fortnite released the long-awaited Creative 2.0 mode. 

Alongside Move.ai technology, this update is a revolution.Indeed, thanks to Move’s motion capture technology, every player, creator and developer can now capture personalized scenes, import them into Fortnite, and so with an affordable solution that has proven to be remarkably accurate.

In order to ride this wave, we had the pleasure to receive Niall Hendry, Head of Partnerships at Move.AI. In this episode, Niall unveils the background of Motion Capture, and Move’s solution. How to use the MoCap product to engage the younger audience and create revenue or solving many industry-related problems…In this episode, you will learn about:

• Fortnite Creative 2.0 collaboration and digital platforms approach
• Motion Capture and Football : jackpot to come?
• Data tracking
• Power fan engagement into AR/VR
• Move’s Business model

Have a great listening !

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.