Explorez tous les épisodes du podcast Leadership In Law: Growth & Leadership for Law Firm Owners
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Titre
Date
Durée
Preparing Your Business for Investment or Exit with Albert Lin
24 sept. 2026
00:34:17
Scaling a business is hard enough. Scaling it with the wrong partners, a messy cap table, and handshake governance can quietly set you up for a blowup later. We talk with Albert Lin, Chief Investment Officer at Northview Law and founder of dCarbon VC, about what he learned moving from corporate M&A to private equity and then into the operator seat building a growing firm designed to serve secondary and tertiary markets where quality professional services are in short supply.
Albert shares a clear framework for evaluating opportunities and risk using both legal and investor discipline: how to spot when your team structure no longer matches your stage, why many founders hire the wrong financial leadership too early, and how to think about runway and fundraising timing. From vesting schedules to good leaver and bad leaver clauses, we get specific about the tools that keep incentives aligned as the business evolves.
We also dig into the most expensive early mistakes founders make: skipping a real shareholder agreement, relying on “tribal council” decision making, and ignoring dispute resolution, liquidity terms, and life-event scenarios like death, divorce, or disability. If you are thinking about an eventual exit, Albert lays out three practical levers that drive business valuation: professionalizing operations so the company runs without you, building credible growth wedges with proof points, and starting tax planning years in advance.
Reach Albert here: https://www.northviewlaw.com/contact
Season 4 Episode 176
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
HybridHero to Manage Real Estate Costs with Chris Burke
21 sept. 2026
00:29:56
Your office might be costing you far more than rent, and not because it’s “too big” in a simple way. The real leak is uncertainty: partners and leadership teams making high-stakes decisions about space, staffing, and hybrid policies without reliable workplace utilization data. I sit down with Australian entrepreneur and advisor Christopher Burke, founder of Brickendon Consulting and the workplace platform HybridHero, to unpack what law firm leaders are missing and how to fix it.
We dig into the hidden cost of underused desks, meeting rooms, and floors, plus the operational drag that shows up when people waste time hunting for a workspace or routing every request through an EA. Chris explains how most firms are still guessing, why that breaks down fast as you scale across multiple locations, and how a single view of your real estate footprint can reveal quick wins. We also talk through what “good” hybrid management looks like in practice: clear goals, consistent one-to-ones, mentorship for junior attorneys, and policies you can actually measure rather than assume.
Chris shares concrete examples like heat maps, “no data” black holes, and how swipe-card signals can connect to workplace planning without turning the firm into a time clock. We even zoom out to the next five years, including a sharp reality check on AI, training, and why culture still needs intentional in-person time.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
The Mental Fitness Advantage: How Lawyers Perform at Their Best With Emily Heird
17 sept. 2026
00:32:22
Your law brain is your livelihood, yet most of us treat it like it can run on fumes forever. Marilyn Jenkins sits down with Emily Heird, a licensed therapist and certified mental performance coach, to reframe attorney stress through a sharper lens: lawyers are cognitive athletes, and the pressure-cooker realities of law firm ownership demand mental training, not shame and labels.
We dig into what Emily sees most with high performers in law, finance, and healthcare: overwork without recovery, chronic sleep loss, and perfectionism that quietly turns into a fear-based mindset. You’ll hear why burnout is rarely just “too many hours” and more often the result of chronic unmanaged stress paired with coping strategies that numb instead of restore. Emily shares practical, athlete-inspired tools for mental shutdown at the end of the day, mindfulness for rumination, process-over-outcome thinking, and “controlling the controllables” when the stakes feel nonstop.
We also talk about the inner critic that drives achievement while draining energy, plus simple ways to build an inner coach voice that keeps standards high without breaking your health or relationships. If you want better focus, stronger decision-making, and a more sustainable legal career, this conversation gives you a clean starting point.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Improve Client Intake with MyPartnerLab.co with Dr. Merideth Thompson
14 sept. 2026
00:29:58
A packed calendar can still hide a serious revenue leak: consults that never convert because the client is deeply undecided. We sit down with Dr. Merideth Thompson, a negotiation professor, work-life researcher, and the founder of Partner Lab, to name that leak and measure its impact. She calls it the “ambivalence tax” and for family law firms it shows up as wasted consultations, retainer reversals, emotional labor, and rising burnout across attorneys and intake teams.
We get practical about what ambivalence looks like in real life: intense emotional dysregulation, unclear post-divorce plans, attorney shopping for validation, and the impossible demand for “emotional justice” through a legal process. Then we shift to solutions, including Retensio, a research-driven divorce readiness assessment that can be embedded into your law firm intake workflow. The goal is not to pressure people, but to bring structure and behavioral data into a moment that usually runs on chaos and gut feel.
We also tackle ethical gatekeeping, why lawyers should not be the ones deciding “should you divorce,” and how better qualification protects client agency while freeing attorneys from playing therapist. Dr. Merideth shares why highly intelligent people can overthink emotionally charged choices, how personality dynamics can shape negotiation strategy, and why firms that help clients get clarity build a stronger reputation and a long-term referral engine. Subscribe, share this with a firm owner who needs it, and leave a review so more lawyers can find smarter ways to grow.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
AI Powered Systems & Senior Level Legal Judgement with Brian Elliott
10 sept. 2026
00:31:33
The billable hour wasn’t designed for the way businesses buy legal help today, and clients feel it every time a routine request turns into an expensive, slow, hard to implement deliverable. We sit down with Brian Elliott, a longtime general counsel and legal tech founder, to map what’s breaking in the traditional law firm model and what replaces it when legal services start looking more like infrastructure: scalable, reliable, and quietly embedded in day to day operations.
We dig into why so much legal work is repeatable and measurable, from contract review to standard negotiations, and how that reality supports pricing and delivery models built around outcomes. Brian explains what “embedded legal services” look like in practice, including how playbooks, templates, and fallback positions can be packaged so business teams can execute without stopping everything to call outside counsel. The goal is not just simpler advice, but guidance that is ready to implement.
Then we get practical about legal AI. Instead of only building tools that help lawyers do what they already do, Brian argues for tools that help clients do some of that work safely while escalating the right issues to human experts. We explore “judgment layers” that sit on top of systems like ChatGPT or Claude, plus the decision ledger habit that turns senior level legal judgment into structured data, checklists, and heuristics an AI can follow. We also talk proactive agents like dispute sentinels and regulatory monitoring that can surface risk before it becomes a legal fire drill.
Reach Brian here: https://www.elliott.law/ https://www.calefirm.com/ https://www.5point4.com/ @lawasinfrastructure on Substack
Season 4 Episode 172
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Hidden Fees That Are Hurting Your 401(k) with Paul Sippil
07 sept. 2026
00:34:55
Your law firm may be bleeding retirement dollars without a single obvious warning sign. No invoice. No line item in your operating expenses. Just quiet, recurring 401(k) fees pulled from participant accounts month after month, year after year. I’m joined by forensic 401(k) consultant Paul Sippil, who has spent 17 years analyzing public retirement plan filings and documenting what he believes are widespread excessive charges hiding in plain sight.
We dig into the “irony problem” that hits professional services especially hard: partners often hold the biggest balances, and many plans allocate fees in proportion to assets, meaning the people running the plan can end up paying the most, personally, using non-deductible dollars inside tax-advantaged accounts. Paul explains why standard fee disclosures (including 408(b)(2) and 404a-5) still leave sponsors confused, how the lack of a true invoice kills normal price pressure, and what services you’re actually paying for across recordkeeping, administration, custody, and advisory fees.
We also get concrete about what to do next: where to look on Form 5500 for aggregated plan charges, how and when fees are negotiable, why asset-based pricing can become brutal as plan assets grow, and how certain structures including the American Bar Association retirement program options may help firms reduce revenue sharing and recurring service costs.
Reach Paul here: https://www.paulsippil.com/ https://www.linkedin.com/in/paul-sippil-5141a47 https://youtube.com/@paulsippil
Season 4 Episode 171
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Improve Your Negotiations Using The Formula Of The 3 R's with Lynn Price
03 sept. 2026
00:30:33
Negotiation gets painted as pressure, conflict, and “winning” at all costs but that mindset quietly costs law firm owners money, time, and relationships. Marilyn Jenkins sits down with attorney, speaker, and negotiation expert Lynn Price, who has negotiated more than 11,000 agreements, to share a repeatable way to handle high-stakes conversations without getting reactive or giving away leverage.
We walk through Lynn’s practical “3 R’s” framework for contract negotiation and everyday leadership talks: be ready (do the due diligence, know your priorities, and define what you can trade), be relatable (build authentic connection so people actually want to work with you), and be reasonable (get creative without becoming a doormat). Lynn also breaks down her three-bucket method: have to haves, helpful haves, and hopeful haves, a simple tool that makes negotiations clearer and faster for attorneys dealing with clients, vendors, landlords, or firm hires.
One of the most useful moments is the silence strategy: make the ask, stop talking, and don’t negotiate against yourself just to fill an awkward pause. We also talk about building your “negotiation muscle” through practice out loud and low-stakes reps, plus why being a resource instead of a roadblock reduces risk and prevents disputes before they turn into litigation.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Entity Engineering for AI Visibility with Jason Wade
31 août 2026
00:36:34
AI is no longer just a tool people use. It’s becoming the reader that interprets your website, your profiles, and your reputation, then decides whether to cite you, include you, or recommend you as the choice. That’s why this conversation with technologist and system architect Jason Wade hits differently: we’re not talking theory, we’re talking what actually makes a law firm visible as search shifts toward Google Overviews, Gemini, and ChatGPT style answers.
We get honest about the confusing wave of acronyms like AI SEO, GEO (generative engine optimization), and AEO (answer engine optimization), then boil it down to what matters: authority signals and “entity engineering.” If your founder story is trapped in a thin bio, if your About page reads like a resume, or if your online presence looks inconsistent across LinkedIn, directories, and your website, AI will struggle to understand who you are and why you’re credible. We also dig into how Google algorithm updates keep changing the rules and why long form cornerstone content, clear site structure, and a hub and spoke approach can lift results fast while building durable trust.
You’ll also hear practical tips attorneys can start today, like using voice notes to create a compelling bio without overthinking it, writing in clear language that real people understand, and building credibility assets like a short book or case studies that keep paying off in marketing.
Reach Jason here: ninjaai.com aimainstreetspodcast.com
Season 4 Episode 169
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Active Listening & Communication for Growth with Arlene Cohen Miller
24 août 2026
00:30:46
If your negotiation style “works” but leaves everyone tense, resentful, or exhausted, it’s costing you more than you think. We sit down with Arlene Cohen Miller, an AV Preeminent ® Rated Attorney, ICF-certified professional coach, and CEO of Jewel Consultancy, to unpack what real executive presence looks like in the legal world and why it’s the fastest path to trust when conversations get hard.
We get practical about negotiation skills for lawyers that aren’t taught in law school: active listening as a trainable skill, asking open questions that surface the real bottom line, and using reflection to help people feel seen and understood. Arlene explains how “win at all costs” can damage long-term client relationships, referral networks, and your reputation with other attorneys you will absolutely meet again. We also talk about emotional intelligence in leadership, staying steady under pressure, and how boundaries protect your time, energy, and integrity without turning you into someone you’re not.
We also zoom out to law firm culture, psychological safety, and associate retention. Arlene shares why one-time seminars rarely change behavior, what ongoing coaching and CLE-integrated practice can look like, and why turnover is so expensive that culture becomes a business strategy, not a perk. If you want to lead with courage, confidence, and calm assurance, this conversation gives you a clear place to start today.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Three Levels of Connection to Save Your Marriage with Dr. Lee Baucom
18 août 2026
00:34:40
Marriages do not usually fall apart in one dramatic moment. More often, they get quietly put on hold while life feels urgent: building a practice, chasing deadlines, raising kids, paying bills, and keeping everything moving. We sit down with Dr. Lee Baucom, a marriage coach and creator of the Save the Marriage System, to name that pattern clearly: the “pause button marriage” and the slow drift into disconnection that can leave two good people feeling like roommates.
We dig into the practical framework Lee uses with thousands of couples worldwide, including the three levels of connection that tend to fade first: physical connection (loving touch beyond sex), emotional connection (feeling seen and supported), and spiritual connection (shared values, hopes, dreams, and fears). Once you can identify what is missing, you have clear targets for rebuilding, without trying to fix everything at once or forcing a big emotional “breakthrough” conversation that the relationship cannot hold yet.
The most surprising takeaway is also the most hopeful: you do not need your spouse fully on board to start improving the marriage. Because a marriage is a system, one person can change their steps and shift the dance. We talk about signs the relationship is drifting, how resentment builds from unprocessed hurt, and how to stay motivated using values-based reasons that last longer than fear. Lee also shares simple daily habits, like consistent “one-way” connection texts, that rebuild trust over time.
Reach Dr. Lee here: http://UnPauseYourMarriage.com http://SaveTheMarriage.com
Season 4 Episode 167
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Changes in the Legal Profession in 50+ Years with Mark C. Zauderer
10 août 2026
00:36:15
The fastest way to lose your edge as a lawyer is to shrink your world down to a screen and a timesheet. We sit down with Mark Zauderer, a veteran New York trial and appellate lawyer known for high-stakes business and commercial litigation, to unpack what actually builds a lasting legal career: real training, real relationships, and the courage to bet on yourself.
Mark shares the leadership journey behind his book, “Counsel, The Courtroom Is Open,” including the moments that pushed him to finally write it, the formative experiences that shaped his confidence, and the practical reality of starting a boutique litigation firm with no money, no clients, and a whole lot of belief. We talk candidly about business development for lawyers the old-school way: bar associations, CLEs, community visibility, and becoming someone other lawyers trust with referrals.
We also dig into the harder questions law firm leaders wrestle with right now: how remote work changes mentorship, why billable hour pressure can warp incentives, and what gets lost when the “profession of law” starts acting like the “business of law.” Mark explains a simple but powerful boundary in legal ethics and client service, where client decisions end and lawyer judgment begins, then zooms out to justice as a human system for resolving conflict through courts, arbitration, and mediation.
Reach Mark here: https://www.markczauderer.com/ Book Mentioned: https://amzn.to/4unrLF6
Season 4 Episode 166
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Private Aviation as a Strategic Business Tool with Dave Coleman
03 août 2026
00:31:13
Private aviation is often dismissed as a luxury, but Dave Coleman, president of Coleman Jet Solutions and a pilot with 35 years of experience, explains why many law firms view it as a strategic tool. We discuss how private flying can save time, improve productivity, and provide confidentiality while traveling.
Dave also breaks down which firms benefit most, covering use cases like trial travel, expanding into new markets, and reaching cities with limited airline access. He explains how different aircraft fit different missions and why choosing the right plane matters financially.
We also explore practical decisions like chartering versus ownership, what a proper feasibility study should include, and the common mistakes first-time buyers make. Dave shares why unbiased technical, financial, and regulatory guidance is essential before committing to aircraft access.
If you’re curious whether private jet charter or private aircraft ownership fits your firm, listen, share this with a partner, and leave a review so more law firm owners can find it.
Reach Dave here: https://www.colemanjets.com/ https://www.linkedin.com/in/david-coleman-05730217/ https://twitter.com/ColemanJetSales https://www.facebook.com/Coleman-Jet-Solutions-100400065793228
Season 4 Episode 165
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
BONUS: The Authority Era: Why AI Is Changing Legal Marketing Forever
28 juil. 2026
00:28:51
For more than twenty years, legal marketing has revolved around one question: Where do I rank?
But something fundamental has shifted. Your future clients are no longer typing keywords into a search box and choosing from ten blue links. They're opening ChatGPT, Gemini, Claude, and Google AI, and simply asking who they should hire.
And here's the uncomfortable truth at the heart of this episode: your firm can have a beautiful website, strong rankings, and thousands of dollars in monthly marketing spend, and still be completely invisible the moment someone asks AI for a recommendation.
Marilyn has spent the last year studying exactly how AI decides which firms to recommend, running visibility audits for firms across the country, and testing what actually earns a firm a seat at the table in this new era.
What she's discovered should get every law firm owner's attention.
In this episode, Marilyn explores:
Why AI is not just another search engine — and the critical distinction that explains why so many good firms are struggling to be found
The one phrase that captures everything about this shift — and why it changes how you should look at your website starting today
Why some of the most successful, established firms in their markets aren't being mentioned by AI even once — and what those firms are missing
The difference between publishing content and building authority — and why one compounds while the other quietly expires
The concept that Marilyn believes is the single most misunderstood idea in legal marketing right now — and why getting it right can transform your entire marketing ecosystem
What happened to one firm's website traffic and AI visibility just weeks after implementing this approach (the numbers are worth hearing)
Why the future may belong not to the firms with the biggest budgets — but to the firms willing to become the best teacher in their market
The bigger idea: This isn't about chasing another algorithm or learning another marketing hack. Algorithms change. Authority compounds. And the firms that commit to becoming the most trusted resource in their market won't just earn better rankings — they'll become the firms that both Google and AI recommend for years to come.
Whether you're building a firm you intend to run for decades or one you hope to sell someday, this conversation reframes your website, your content, and your marketing as something far more valuable than you may have realized: an asset that keeps working long after you've built it.
You will not look at your website the same way again.
A free resource for listeners: Marilyn has created a practical checklist called "Five Things I Do For My Clients To Improve AI Visibility in Google AI and ChatGPT" — based on the real audits her team performs for law firms across the country. Download it completely free at 5things.lawmarketingzone.com.
Ready to build a law firm that's positioned to win — no matter how your clients search? Your marketing is only one part of a truly wealth-generating law firm. To turn visibility into signed clients, and signed clients into a firm that runs and grows without consuming your life, you need the right strategy, systems, and support behind it. Download Marilyn's free guide, "Five Things I Do For My Clients To Improve AI Visibility," at 5things.lawmarketingzone.com.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Virtual Executive Assistants For Business Growth with Gina Cotner
27 juil. 2026
00:35:12
Your calendar is packed, your brain is louder than your inbox, and somehow you’re still the one chasing updates. That’s not a workload problem, it’s an ownership problem. Marilyn Jenkins sits down with Gina Cotner, founder and CEO of Athena Executive Services, to unpack what changes when you stop delegating tasks and start delegating responsibility to a high-caliber executive assistant.
We dig into the mechanics of accountability, including the simple but often avoided question: “When will that be done?” Gina explains how strong executive assistants help drive accountability, protect a law firm owner’s time, and support better delegation through systems and clear communication.
We also discuss practical ways to document repeatable processes using Loom, Zoom recordings, and voice notes, along with how Athena vets and matches virtual executive assistants. Gina shares why trust and partnership matter just as much as admin skills, and how starting with just a few hours a week can create momentum for better follow-through and fewer bottlenecks.
Special for listeners of Leadership in Law Podcast!
Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES)—a $275 value! Just mention this offer during your first call with them.
Season 4 Episode 164
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Community Networking to Grow Your Firm with Anderson Franco
20 juil. 2026
00:27:51
He used to defend insurance companies. Now he helps injured people take them on, with a calm approach that gets results. We sit down with California personal injury attorney Anderson Franco, founder of Anderson Franco Law, to unpack what he learned during seven years in insurance defense and how that insider knowledge changes everything on the plaintiff side, from evaluating liability to presenting evidence in a way an insurance adjuster can act on.
We also get real about what clients actually need right after an accident: clear expectations, steady communication, and a roadmap that makes the personal injury process feel less intimidating. Anderson shares how he texts clients, uses templated letters, and prepares people for major milestones like depositions and settlement demands. Because most clients have never been part of a legal claim, we focus on the practical habits that build trust and reduce stress.
A major part of Anderson’s practice is serving Spanish-speaking clients in the San Francisco Bay Area. We explore access-to-justice challenges, Spanish-first legal education on social media, and the systems and grassroots marketing strategies helping his solo firm grow.
If you care about law firm leadership, client experience, and building a referral-driven practice, this conversation will sharpen your playbook.
Reach Anderson here: https://www.andersonfranco.com/
Season 4 Episode 163
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Animal Cruelty's Connection to Domestic Violence & More with Joyce Glass
14 juil. 2026
00:31:19
Animal cruelty is often dismissed as “someone else’s problem,” but it frequently overlaps with violence in the home. Attorney Joyce Glass joins us to discuss the legal and human realities behind cruelty investigations and why they can serve as early warning signs for abuse.
Joyce shares how a dog named Lucy led her into animal protection work and how her advocacy now includes legislation, law enforcement partnerships, and courtroom work. We also discuss policy efforts like banning roadside animal sales and the broader issues tied to them, including fraud, public health risks, and sick animals being sold to families.
We also explore the connection between animal abuse and interpersonal violence. Joyce explains why cross-reporting between animal control and social services matters, what warning signs neighbors should notice, and what goes into building a strong animal cruelty case, from evidence collection to veterinary forensics and proper charging decisions.
If you care about community safety, criminal law, animal welfare, or building better systems through collaboration, this conversation will give you clear next steps and a framework you can share.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
CopyCatch to Stop eCommerce Infringement Profitably with Alan Li & Nicholas Lee
06 juil. 2026
00:31:38
Copycats do not just steal a product. They steal momentum, cashflow, and confidence. When Alan Li’s e-commerce brand went viral during COVID, hundreds of counterfeit and knockoff listings appeared across Amazon and other marketplaces, undercutting price and pulling sales away fast. The worst part was not only the revenue drop, but watching stolen photos and even cause marketing get reused by strangers who faced zero real consequences.
We sit down with Alan and his attorney, Nicholas Lee, an intellectual property and business lawyer with more than 20 years of experience, to explain what actually works when DMCA takedowns turn into whack-a-mole. Nick breaks down Schedule A cases in plain English: how one lawsuit can name dozens or hundreds of online infringers, why these cases often focus on foreign sellers, and how tools like injunctions and potential asset freezes can create real deterrence. We also dig into how to think about an enforceable IP portfolio, including trademarks, copyrights, patents, and trade secrets, so your brand has teeth when it is time to act.
Then we get practical about speed and scale. Alan and Nick explain how Copycatch uses AI and automation to find sellers, expand target lists across platforms, and build consistent evidence packages that can cut early-stage legwork dramatically, helping firms take on more IP enforcement work and helping brands protect future sales. If you care about e-commerce brand protection, Amazon counterfeit enforcement, and AI legal tech, this conversation lays out the strategy.
Reach Alan & Nick here: https://copycatch.ai alan@copycatch.ai nick@copycatch.ai
Season 4 Episode 161
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Empathy, Culture, & Strength for a Successful Firm with Megan C. Kiefer
29 juin 2026
00:37:40
“All-gas no-brakes” sounds like a slogan until you hear what it looks like in real cases. We’re joined by Megan Kiefer, a Louisiana trial attorney known for relentless advocacy, a client-first philosophy, and a courtroom reputation that helps her team recover serious value for people who are having the worst day of their lives.
Megan shares the leadership story behind her firm’s growth, from taking an out-of-state job to escape nepotism, to traveling the world on a shoestring budget, to coming home and transforming a family practice into a thriving plaintiff-side personal injury and high-stakes litigation shop. Along the way, we dig into what actually drives results: preparing for trial at the beginning, pressing discovery, telling a client’s story with clarity, and earning the kind of credibility that insurance companies cannot ignore.
We also get specific about law firm culture, retention, and sustainable leadership. Megan explains why she hires for values, pays over market to keep A-players, and protects the client experience at every step. She’s candid about boundaries and lawyer mental health too, including taking real vacations, deleting email apps, and normalizing “I’m not available” so you can show up at your best in court and at home.
On the marketing side, we talk law firm branding, Google Local Services Ads, SEO feedback loops, and why “database reactivation” and an authentic newsletter can outperform louder tactics.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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The AND Approach for a fuller life as a Law Firm Owner with Gary Mitchell
22 juin 2026
00:33:31
If you’re running a law firm that depends on you for every decision, every client relationship, and every late-night “quick task,” you’re not leading a business you’re carrying a bottleneck. Marilyn Jenkins sits down with law firm coach Gary Mitchell, founder of OnTrac® Coach and creator of the Law Firm Xelerator™ Program, to unpack the leadership shifts that turn a busy practice into a firm that actually supports your life.
We dig into the traits many lawyers share like perfectionism, control, and risk aversion and why those strengths in legal work can become weaknesses in law firm management. Gary shares a practical framework for delegation that doesn’t create chaos, including clearer instructions, permission to ask questions, and follow-up before the deadline. We also talk hiring strategy, why attitude and coachability often beat raw credentials, and how to build the right team and the right systems so you can “press play” instead of being the constant point of failure.
You’ll also hear a direct challenge to the billable-hour reflex and a case for value-based billing that aligns pricing with outcomes clients actually want. Along the way, Gary explains the core idea behind his upcoming book, The And Approach: how to grow your law firm and gain more freedom at the same time through mindset, self-care, leadership, practice management, HR, and marketing.
Reach Gary here: https://ontraccoach.com/ https://www.linkedin.com/in/garyemitchell/ https://www.instagram.com/ontrac_coach/ https://www.facebook.com/ontraccoach# https://www.youtube.com/@ontraccoach4514
Season 4 Episode 159
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Navigating Complex Life Insurance Claims with Stephanie Prestridge
16 juin 2026
00:36:21
Your family can pay every premium on time and still get a letter that says, “We’re not paying.” That moment is where estate planning meets the hard reality of life insurance claims and it’s exactly what we dig into with Stephanie Prestridge, founder of Lineage Law and co-founder of Life Claim.
We talk about the behind-the-scenes mechanics that drive life insurance claim denials and delays, including the two-year contestability period and how insurers can revisit medical records even when the death has nothing to do with health. Stephanie explains why the paperwork can feel like an attrition game for grieving families, what not to say on “helpful” calls from an insurance company, and why the fine print matters more than most people realize.
We also break down the most common planning mistakes: mixing up the insured, owner, and beneficiary, assuming a will controls a policy, and forgetting to update beneficiary designations after divorce, remarriage, or new family members. Stephanie shares practical steps to protect your loved ones, what it means to challenge a questionable denial, and why a DIY appeal, especially one generated by AI, can permanently damage your chances.
Reach Stephanie here: www.lifeclaim.com
Season 4 Episode 158
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Your Intake Costing Your Firm Thousands. Fix It with Sou Bounlutay
08 juin 2026
00:36:00
You can buy leads all day and still feel like your phone is ringing for someone else. That’s the painful reality behind a stat that should make every law firm owner pause: many firms lose the majority of the clients they already paid to acquire, not because the marketing failed, but because intake failed.
We sit down with Sou Bounlutay, founder of Zinger Consulting, to unpack what actually happens between “Hello” and a signed fee agreement. We dig into why lead source changes the entire conversation, how cold leads from lead generation behave differently than warm leads from SEO, websites, and Google Local Service Ads, and why treating every inquiry the same destroys consultation conversion rates. Sou also explains the mindset shift that unlocks results: stop running “legal consultations” up front and start running a legal enrollment conversation with a clear structure and purpose.
From there, we get practical. We talk about the first three seconds on the phone, removing friction like complicated phone menus, and how to stabilize a high-emotion caller in family law or criminal defense before you ever try to move the process forward. We also cover speed to lead, why web forms can quietly waste great opportunities, how after-hours responsiveness affects ad performance, and the key metrics that reveal whether your bottleneck is contact rate, scheduling, or follow-through.
Reach Sou here: Book: Little Black Book of Legal Enrollment https://amzn.to/48ug3z1 https://www.gozinger.com/
Season 4 Episode 157
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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From Reactive to Proactive Business Owner with Chris Papin
01 juin 2026
00:33:57
Your calendar isn't the problem, your priorities are. In this episode, JD/CPA Chris Papin shares practical strategies for law firm owners to take control of their time, align their schedules with business goals, and stop getting stuck in "technician mode."
We discuss why time blocking fails without clear objectives, how reactive habits like constantly checking email hurt productivity, and the importance of focusing on the right opportunities. Chris also explains the value of combining legal and financial planning when making decisions about taxes, contracts, entity formation, and risk management.
Finally, we explore how client experience and thoughtful onboarding can drive better reviews, stronger relationships, and long-term growth, plus a simple 30-minute focus exercise you can start using immediately.
Reach Chris here: https://www.papinspeaks.com/ https://www.linkedin.com/in/chrispapin/ BLABO on Spotify: https://open.spotify.com/show/1Jll3VIXtTFOR0DwGhQKJb BLABO on Apple: https://podcasts.apple.com/us/podcast/blabo-behave-like-a-business-owner/id1831290137/ https://www.instagram.com/papinspeaks/
Season 4 Episode 156
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Bar Leadership for Growth & Collaborative Family Law with Manisha P. Patel
26 mai 2026
00:32:32
Divorce is already painful. Turning it into a courtroom fight often makes it worse and it can hand your family’s future to a judge who doesn’t know your kids, your finances, or what you actually need to move on. That’s why I sat down with Manisha P. Patel, a collaborative family law attorney, certified mediator, and founder of a boutique family law firm in Greensboro, North Carolina, to talk about a different path: collaborative divorce and mediation designed to reduce conflict and protect what matters most.
We get practical about how collaborative family law works, including the collaborative pledge to stay out of court, the expectation of full disclosure, and the way a true “team” approach changes the tone from positional arguing to interest-based problem solving. Manisha also shares how collaborative teams use tools like nonviolent communication, careful reframing, and private caucuses to manage high-emotion moments and keep negotiations productive. We also draw a clear line on safety, including why collaborative law may not be appropriate when domestic violence, coercive control, or manipulation are present.
Then we zoom out to leadership. Manisha opens up about struggling with test anxiety and passing the bar exam on her third try, and how that experience fuels her mentoring and bar association work. If you’re a lawyer or law student looking for a real way into professional leadership, you’ll hear simple, actionable advice on showing up, starting conversations, and letting consistent work build trust over time. We also talk about her upcoming book, End Your Marriage Peacefully, and why educating yourself is the first step if you’re facing separation or divorce.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Rediscovering Your Hobbies for Quality of Life Andrea Diaz
19 mai 2026
00:33:30
You can love the law and still miss yourself. That tension is where my conversation with public defender and author-illustrator Andrea Diaz begins, and it quickly turns into a practical guide for any attorney trying to protect their energy, creativity, and mental health while the work keeps coming. Andrea shares how she drifted away from the artsy part of her identity during the long push of training, commuting, and early-career pressure, then found her way back when a small window of time finally appeared.
We dig into the surprisingly powerful habit that makes everything feel possible again: starting with five minutes. Andrea explains why “five minutes” is a gentle trick that gets you past resistance, how a tiny creative break can replace doom-scrolling, and why that reset often makes you more effective when you return to client work. We also talk candidly about lawyer burnout, especially in public service, and the guilt that shows up when you care deeply about clients or you’re balancing motherhood and career. Her reframe is clear: if you don’t take care of yourself, you eventually become unable to help anyone.
Then we go behind the scenes of Jury Trial ABC, the children’s book she wrote and illustrated to fill a gap in kid-friendly legal education. Andrea walks through self-publishing, learning new software, building a product line, and the moment every creator fears: ordering 2,000 copies with a missing line of text. Her sticker-sheet solution is a masterclass in resilience and trust, and it highlights a theme I hear from strong leaders again and again: you don’t need perfection, you need follow-through.
We close with what’s next, including Andrea’s upcoming children’s book about grief, inspired by helping her son understand loss in a non-religious and comforting way, plus where to connect and purchase her work.
Reach Andrea here: https://www.afternoon-recess.com/ @afternoon_recess on Instagram and TikTok
Season 4 Episode 154
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Becoming a Biz Dev Rainmaker with David H. Freeman
11 mai 2026
00:34:58
Rainmaking doesn’t fail in law firms because lawyers are lazy or “not salespeople.” It fails because most firms treat business development like an event instead of a system. We talk with David Freeman, a National Law Journal Hall of Fame coach and bestselling author, about how to turn client development into an everyday habit that survives the pressure of billable hours and the chaos of real life.
David shares why the future of law firm growth depends on relationship skills that AI can’t replace: building trust, staying visible, and nurturing networks over time. We dig into what’s broken with the classic retreat model, how cross-messaging kills momentum, and why tracking the right behaviors matters more than waiting for annual numbers. You’ll hear how cohort-based learning creates accountability and even strengthens internal trust, which unlocks cross-selling and a true culture of business development.
We also get practical about execution: carving out protected calendar time, using “watchers” and buddy systems, habit stacking, and creating simple outreach that keeps you top of mind with high-value contacts. David explains how automation and segmentation can help when the message is genuinely useful, plus smart tactics like leveraging associations to get in front of the right audience quickly. If you want a bigger book of business without relying on motivation, this gives you a clear framework to build the machine behind the results. Subscribe, share with a colleague who needs a better BD system, and leave a review so more law firm owners can find the show.
Reach David here: https://www.lawyerbookbuilder.com https://www.bdbuddy.ai https://www.linkedin.com/in/davidfreemanconsulting
Season 4 Episode 153
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
A lot of lawyers are trained to grind through discomfort and call it professionalism, until the body taps out or the mind does. We sit down with Stanley Bronstein, an attorney, CPA, life coach, and author who rebuilt his health after reaching 367 pounds, ultimately losing more than 220 pounds and keeping it off for nearly 17 years without drugs or surgery. His story is raw, practical, and surprisingly relevant to anyone running a law firm under constant pressure.
We dig into the real mechanics of sustainable change: quitting alcohol and soda, choosing walking because it is repeatable, and treating nutrition as more than calories. Stanley expands “diet” into all your inputs, including the thoughts you feed yourself every day, and he explains how environment design can make good choices easier at home and at the office. If you care about lawyer wellness, attorney burnout prevention, and high performance habits that fit real schedules, you’ll hear concrete strategies you can apply immediately.
Then we go deeper on mindset and leadership. Stanley makes a sharp distinction between perfection and excellence, and he shares the question that cuts through excuses fast: “Are you willing?” He also walks us through The Way of Excellence, his free personal development system built for long-term thinkers who want to improve without waiting for a crisis.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
BONUS: Take Control of Your Online Reputation - Free Webinar
30 avr. 2026
00:20:05
Your online reputation is either closing cases for you right now, or quietly sending clients to your competition.
Most attorneys don't know which one it is. This webinar changes that.
Marilyn Jenkins, Founder & CEO of Law Marketing Zone® and host of the top 2.5% globally ranked Leadership In Law™ podcast, is walking law firm owners, partners, and solo attorneys through exactly how to take control of their digital reputation in 2026.
This is not a theory session. This is a 25-minute, no-fluff masterclass built for busy attorneys who want results.
Here is what you will walk away with:
✅ Why 96% of legal consumers start on Google, and what they find when they search your name
✅ The 5-step framework for generating consistent 5-star reviews without chasing clients
✅ How to use email, SMS, and physical channels together to multiply your review count
✅ The exact formula for responding to negative reviews (without making things worse)
✅ Why reviews are a team sport, and how to build a review culture in your firm
✅ How to find out if your firm is showing up in AI tools like ChatGPT when people search for attorneys
Plus, stay until the end for two free gifts:
→ The Reputation Control Checklist (4-step guide)
→ A free Reputation & AI Visibility Audit specific to your market
Whether you are running a solo practice or a multi-attorney firm, your reputation is your most powerful marketing asset. This webinar shows you how to use it.
Don't have time to implement this yourself? That's exactly why we exist. Law Marketing Zone® handles your entire online reputation, review generation, profile management, response strategy, and more, completely done for you. Book a free 15-minute strategy call at LawMarketingZone.com/BookACall and we'll show you what's possible for your firm.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Mediation for Better Client Outcomes with Felicia Harris Hoss
27 avr. 2026
00:33:44
A lawsuit can swallow years of your life, millions in reserves, and months of leadership attention, and still end with an outcome no one really likes. That’s why we sat down with Felicia Harris Hoss, a full-time independent commercial mediator and arbitrator and former trial partner, to talk about early dispute resolution and what changes when you stop treating mediation like a last-minute “settlement conference” and start using it as a structured process.
We dig into why so many cases still default to late-stage mediation, even as court backlogs push trial timelines from 18 to 24 months into the 3 to 5 year range. Felicia explains how her courtroom experience shapes her approach as a neutral, blending facilitative and evaluative techniques, asking the questions a mock juror might ask, and helping lawyers practice “quiet confidence” instead of reactive lawyering. We also talk about confidentiality in mediation and how a neutral can reduce the emotional friction and reactive devaluation that keep good ideas from landing.
Then we break down ABA Resolution 500 and why it’s a big moment for alternative dispute resolution, mediation, and arbitration. Felicia walks through the emerging EDR guidelines, including targeted information exchange, focused discovery planning, and decision-tree risk analysis that lets clients evaluate best case, worst case, and likely outcomes sooner. We also explore the business side: reputation, referrals, and creative fee structures that reward smart early resolution.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Happiness, Growth & Efficiency with the Distributed Law Firm Model with Kevin Broyles
20 avr. 2026
00:36:12
Most law firms are built on a financial assumption that’s about to get stress-tested: charge premium rates, stack teams, and bill junior time for work that clients increasingly question. We sit down with Kevin Broyles, co-founder and managing partner of FisherBroyles, to unpack a different blueprint, one that’s been running for more than two decades and still looks ahead of the curve: the distributed law firm model.
Kevin shares the origin story behind launching a firm during the post-9/11 tech collapse, then walks through what “distributed” really means in practice. The firm keeps a strong technology backbone but drops the heaviest overhead drivers: big offices, bloated staffing, and a leverage model that pushes associate hours onto client invoices. Instead, the focus is on seasoned attorneys, transparent formula-based compensation, and a culture built around autonomy, entrepreneurship, and trust. We also talk about the real human cost of traditional systems, from “Sunday stomach” to burnout, and why treating lawyers like responsible adults can actually improve performance and client service.
Then we get into the next wave: AI in legal services. Kevin explains why AI may hit associate-driven billing the hardest, how clients will respond, and why lawyers must treat AI like a powerful tool that still requires supervision and judgment. If you care about law firm leadership, alternative legal services, remote legal work, and building a modern legal business model that clients actually value, this conversation delivers practical clarity.
Reach Kevin here: https://fisherbroyles.com/ https://www.linkedin.com/company/fisherbroyles-llp/posts/?feedView=all https://www.facebook.com/fisherbroyles/ https://www.linkedin.com/in/kevin-broyles-a1b1a63/
Season 3 Episode 150
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Community for Law Firm Growth with Lawyer.com's Colleen Joyce
13 avr. 2026
00:30:16
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platform by validating market demand, moving fast, and treating every “wrong” decision as data you can pivot from. If you’ve ever felt stuck in analysis paralysis, this conversation is a reset button for your leadership mindset.
We dig into what decisive leadership looks like inside a law firm and why more firms are hiring true operations leaders to run the business side. Colleen explains the shift from office management to COO-level ownership of hiring, culture, metrics, and systems so attorneys can stay focused on practicing law. We also unpack her belief that community is the new competition, and why collaboration, co-counsel relationships, and sharing what works across markets can create better outcomes for clients and stronger referral networks for firms.
Then we get intensely practical about law firm intake and client experience. Intake is the first voice of your brand, and the most common “silent killer” is simple: not answering the phone. You’ll hear how compassion, tone, and clear next steps build trust before an attorney ever speaks to a lead, plus why speed-to-lead matters more than ever with Google Local Services Ads and today’s instant-expectation client journey. We close with a grounded take on legal AI and legal tech, including how to pick tools that improve efficiency without losing the human connection.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Preparing for a Cyber Security Crisis with Josh Cook
06 avr. 2026
00:41:40
A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune Global 500, to unpack how organizations of any size can move from panic to playbook, and why small firms face the highest stakes.
Josh retraces his path from securities litigation to launching a global cybersecurity legal function, centralizing fragmented responses across regions and building institutional memory where none existed. He explains why the most dangerous myth is treating breaches as “specialty” problems for vendors to fix, and shows how real resilience comes from policies you follow, role‑based playbooks people can run under pressure, and leaders who keep IT and the C‑suite speaking the same language. We explore the communication fault lines that derail response, the surprising ways attackers target smaller vendors to reach big clients, and how even a breach can become a credibility moment when you protect customers first.
We also dig into AI’s double edge. Criminals use generative tools to craft convincing lures and shortcut technical know‑how, while defenders harness anomaly detection to spot intrusions faster. Josh shares practical steps you can take now: line up your forensic and legal partners before trouble hits, build relationships with law enforcement, and run a frank tabletop to expose gaps in ownership, scripts, and escalation.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Why Law Firms Need a CFO-Level Strategist for Growth with John Scott
02 avr. 2026
00:31:39
We bring on CPA and legal industry CFO John Scott to show how owners move from reactive bookkeeping to proactive leadership using four simple pillars: cash, financials, production, and pipeline. This is a practical, jargon-free tour of the systems that keep cash healthy, teams focused, and growth intentional.
John shares why setting a cash target tied to risk (10 to 30 percent of expected revenue) changes everything, and how current reconciliations and trust accounting discipline prevent ugly surprises. We dig into dynamic forecasting that functions like a GPS, helping you adjust pricing, staffing, and marketing in real time. You’ll hear how “hiring ahead” can safely create capacity, why hourly firms should track charge hour expectations, average billing rate, and realization, and how contingency and subscription models need different KPIs to move the right work faster.
We also get candid about leadership: training the next generation, delegating with trust, and building a practice that runs well when you’re out for two weeks or more. John explains how to use an accountability rhythm (think EOS-style) to translate big goals into monthly course corrections, and how to specialize your marketing based on actual intake and case performance, not guesses. Plus, we touch on AI as ethical leverage for repeatable work, with guardrails that protect quality and client value.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Crushing It On Camera with Abby Walla & David Storch
30 mars 2026
00:42:51
Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and David Storch, co-founders of Crushing It on Camera and Hollywood veterans (Netflix, HBO, Amazon, ABC, NBC), to share the practical on-camera system they use to help busy professionals record fast, natural videos that actually build trust.
We talk through the biggest mistakes lawyers make with video marketing, then replace them with a simple preparation process using bullet points, light rehearsal, and a “three take rule” that keeps you from spiraling into 15 retakes. From there, we get tactical about what converts: FAQ videos based on real client questions, an intro video that focuses on benefits instead of credentials, and a content strategy that starts with “who is this for” and ends with a clear call to action. If you want better attorney branding, stronger website engagement, and more consultations, these frameworks make video feel doable again.
We also get honest about the rise of AI avatar videos and why they can trigger distrust, reduce engagement, and undercut the one reason video works: real human connection. If everyone else starts sounding the same, your advantage is showing up as yourself with clarity and confidence.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Video Testimonials for AI Search Visibility with Jonathan Schüßler
26 mars 2026
00:31:50
Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written reviews for credibility, conversion, and search.
We start with the psychology: seeing and hearing a real client conveys sincerity you can’t fake. Jonathan explains how to structure a testimonial like a mini-case study, lead with the strongest line in the first five seconds, surface the common doubts, and resolve them with clear outcomes. That arc doesn’t just persuade; it mirrors the questions prospects bring to a consultation and removes objections before the first email is sent.
Then we go tactical. Discover how YouTube, Shorts, TikTok, and LinkedIn work together to expand your “review footprint,” and why pasting full transcripts into descriptions helps Google and AI overviews understand your services. We share keyword and title tips for lawyers and other service businesses, simple shooting setups that look great on a phone, and the ideal runtime that keeps viewers watching through the close. You’ll learn when to film (the last client meeting), where to place testimonials on your website (prominent, just below the hero), and how to coach clients to say your firm name and service so LLMs and search engines can index what matters.
If you’ve hesitated to start with video because it seems complex, Jonathan’s blueprint makes it simple: two or three clients, a doorframe for flattering light, 10 smart questions, and a crisp edit under two minutes. Repurpose each story across platforms to convert followers into inquiries and control more of the results page for “[Your Firm] reviews.”
Reach Jonathan here: Marketing: chuzlaire.com Weddings jonathanschuessler.com
Season 3 Episode 145
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names.
Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small business clients, how internal systems and homegrown software drive efficiency, and the reason referrals compound when service becomes your strongest marketing channel. Erik explains how he bet on the early internet, built his first website himself, and later doubled down on YouTube and short-form video to teach generously, shorten the trust curve, and meet clients where they search.
Branding gets a hard reset, too. Erik breaks down how to create a bold, memorable identity that travels beyond logos and partner surnames, weaving personality, niche expertise, and clear messaging across every touchpoint. We talk practical tactics, batching 20 videos in an afternoon, capturing ideas in a running list, mixing contrarian takes with simple visuals, and why consistency beats perfection every time. Along the way, you’ll hear how cross-industry learning (including lessons from Zingerman’s) sharpened his leadership and culture, and why relationships with clients, colleagues, and community remain the most durable growth engine.
Reach Erik here: www.erikpelton.com Building a Bold Brand Book: https://amzn.to/4tl4kvu https://www.linkedin.com/in/tm4smallbiz/
Season 3 Episode 144
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Redefining Success in Motherhood and Business with Emilia Coto
19 mars 2026
00:29:39
We sit down with dual-licensed immigration attorney and podcaster Emilia Coto to unpack how becoming a parent transformed her leadership, clarified her values, and reshaped her entire practice for time freedom and impact. From Windsor roots to a cross-border firm, Emilia traces the choices that let her serve clients globally while staying present at home.
We dig into value-based pricing and flat fees, why they beat billable hours for both families and clients, and how to design service delivery that respects deep work and flexible schedules. Emilia shares how homeschooling plans informed her calendar, how she avoids multitasking traps, and the simple boundary systems that protect energy and attention. If you’ve ever wondered how to balance ambition with presence, this is your blueprint for sustainable growth.
Client acquisition is the fear that stops most aspiring founders, so we get tactical. Emilia breaks down a numbers-first approach: define income, price outcomes, and reverse-engineer how few clients you actually need. We walk through finding your niche, building referral engines, and using the ikigai framework to align skills, passion, and market demand. We also talk integrity when leaving a job, safeguarding your reputation, and planning a clean transition.
Community is a catalyst. Emilia credits legal entrepreneur groups and local circles for faster learning and a stronger mindset. She draws unexpected parallels between immigration journeys and entrepreneurship, both are acts of redesign, both begin with courage, and both thrive on belonging. You’ll leave with practical steps to build a freedom-filled practice: pick your audience, choose outcome-based offers, set real boundaries, and let your values lead.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Self-Empowered Recovery From Substance Use Disorder with Mary Beth O'Connor
16 mars 2026
00:38:06
What if recovery wasn’t a single path or a sudden epiphany, but a practical system you can build step by step? We sit down with Mary Beth O’Connor, attorney, former federal administrative law judge, and author of From Junkie to Judge, to unpack how trauma, co-occurring disorders, and culture shape addiction and how personalized plans create lasting change.
Mary Beth shares how early substance use and a high ACE score fueled years of chaos, and how prioritizing five core areas, sobriety, trauma care, relationships, work, and debt, became the backbone of a sustainable rebuild. We explore multiple pathways to recovery beyond 12-step programs, including LifeRing Secular Recovery, SMART Recovery, Women for Sobriety, She Recovers, and Dharma Recovery, and why outcomes improve when people choose the peer support that actually fits. We also dig into evidence-based tools like medications for alcohol and opioid use disorders, trauma therapy, and the reality that plans should evolve as life does.
For legal professionals, Mary Beth offers a candid look at why attorneys face double the national addiction rate: relentless pace, perfection pressure, and unpredictable calendars. We connect the dots between impairment and ethics, competence, diligence, and case delays, and point to confidential help through lawyer assistance programs. On stigma, Mary Beth explains how “open recovery” changes minds, brings hope to families, and reframes addiction as a medical, mental health disorder. Families get a clear starting point with CRAFT (Community Reinforcement and Family Training) and the book Beyond Addiction, which replace ultimatums with positive reinforcement and shared problem-solving.
Reach Mary Beth here: Website: junkietojudge.com My memoir: https://a.co/d/0W8sMrq X: MaryBethO_ Bluesky: marybethoconnor
Season 3 Episode 142
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Effective Child Protection Policies with Debbie Ausburn & Tom Rawlings
12 mars 2026
00:31:29
Safety should not depend on a binder no one reads. We sat down with Debbie Ausburn and Tom Rawlings, national leaders in child welfare, youth protection, and organizational safety, to map a path from good intentions to everyday practices that actually keep kids safe. Drawing on decades as a prosecutor, juvenile court judge, state child advocate, and advisors to youth organizations, they show how to build policies people will use, not ignore.
We unpack the core problem: top-down, one-size-fits-all rules look strong on paper but fail on the ground. Debbie explains why zero tolerance breeds exceptions and silence, while Tom lays out a culture-first model where staff report small mistakes without fear so teams can learn and prevent bigger harms. Together, we stress a simple aim, stop isolation, using realistic supervision like open doors, line-of-sight checks, and leaders present on the floor. We also go beyond the predator lens to address peer-to-peer risk, bullying versus conflict, and the everyday recklessness that creates openings for harm.
You’ll get a clear starting plan for the first 30 days: name a child safety coordinator, form two teams (prevention and incident response), audit your files for background checks and references, and benchmark against regulations and industry standards. Then keep the momentum with annual surveys to gauge psychological safety and whistleblowing confidence, micro-trainings that fit busy schedules, and tabletop drills that build crisis “muscle memory.” This is how policy moves from compliance to culture, and how organizations earn parents’ trust.
Reach Debbie & Tom here: Book on Amazon: https://amzn.to/4airvz4 Website: http://www.DebbieAusburn.com Website: https://www.ysoacademy.com LinkedIn: https://www.linkedin.com/in/deborahausburn/ Facebook: https://www.facebook.com/OtherPeoplesChildrenLLC X: @debbieausburn Instagram: @debbieausburn
Season 3 Episode 141
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Beyond the Incident, Deeper Workplace Investigations with Desai Link
09 mars 2026
00:27:58
What if your next investigation didn’t end at “who’s to blame,” but opened the door to safer work, stronger trust, and a healthier culture? We sit down with Desai Link, former lawyer, health and safety executive, and author of Beyond the Incident: Practical Tools, Legal Causation and Applied Workplace Investigation Practice, to rethink how leaders and lawyers approach evidence, accountability, and care when things go wrong.
Desai walks us through a striking case where a routine injury revealed a deeper recruitment failure, showing how courtroom-grade thinking, verifying claims, reading inconsistencies, and valuing oral evidence, can transform workplace investigations. We unpack why documents alone rarely tell the full story and how to conduct non-adversarial interviews that surface credible, testable narratives. From body language awareness to simple language choices, Desai shares practical steps that make people feel safe to speak while still meeting legal and operational standards.
We also dig into the human side of high-stakes cases like bullying and misconduct. Desai outlines a clear triage, people, property, notifications, to stabilize situations fast, protect dignity, and preserve evidence. You’ll learn how to reduce bias with assumption logs, clarify purpose and ethics before you begin, and apply legal causation to trace systemic factors rather than stop at individual error. Finally, we talk about power dynamics after the fact: how to control the narrative responsibly, indicate accountability without breaching confidentiality, and keep your team’s trust intact.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Successful Video Marketing Strategy with Robert Weiss
05 mars 2026
00:28:36
Stop thinking about video as a camera problem and start treating it like a business tool. We sat down with Robert from Multivision Digital, who went from sales leader to producing 1,700+ videos, to unpack a video-first strategy that actually drives growth for law firms. The big shift: forget the “about us” reel and focus on short, useful FAQ and thought leadership clips that answer the exact questions your clients are already searching for on Google and YouTube.
We dig into the leadership mindset behind great content, delegation, trust, and staying in your lane, so subject-matter experts can shine while pros handle the technical craft. Robert shares a case study where replacing a single overview video with a batch of FAQs lifted page rankings by 20–30 percent. We map out how one recording session can fuel months of marketing: embed videos in blog posts with transcripts for SEO, drop them into nurture emails, build YouTube playlists, and arm sales with the right clip at the right moment.
You’ll hear how to scope smart budgets by starting with message, not gear; why drones and motion graphics are tools, not trophies; and how remote production with pro coaching lets attorneys record high-quality content anywhere. We also talk about the real timeline to build “video mojo.” Expect about two years to refine on-camera presence, streamline workflows, and see compounding gains, but that consistency becomes a durable edge because legal video adoption is still catching up.
Reach Robert here: Legal Video Portfolio - https://multivisiondigital.com/portfolio/law-firm-videos/ Remote Video Production - https://multivisiondigital.com/attorneys/
Season 3 Episode 139
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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American Injustice at Guantánamo Bay with Joshua Colangelo-Bryan
02 mars 2026
00:31:51
A prison designed to sit “beyond the law” still shapes how power understands accountability, and how advocates fight back. We sit down with Joshua Colangelo-Bryan, special counsel at Human Rights First and veteran of impact litigation around Guantánamo, to unpack a two-decade journey that blends courtroom battles, diplomacy, and storytelling into what he calls empathetic strategic lawyering. The result is a rare, unvarnished look at why trials have stalled, how detainees went home through political channels, and what it takes to stand up to governments when process becomes the battlefield.
Joshua traces the early habeas wins that opened access to clients, then explains why a bespoke military commission system broke under its own flaws. He offers a ground-level view of serving as a lifeline to people held incommunicado for years and shows how empathy sharpened strategy: engage allies, inform the public, and negotiate transfers when courts move too slowly. We dig into CIA black sites, the jurisdiction fight that reached the Supreme Court, and the quiet truth that the higher the stakes, the longer the slog, especially when states hide behind immunity and national security.
The conversation doesn’t stop at history. We confront the present: a shrunken detainee population, stalled 9/11 cases, and a troubling new twist, migrants briefly routed through Guantánamo as costly political theater. Joshua connects these choices to a broader erosion of U.S. credibility; when Washington bends international law, authoritarian regimes point and follow. Still, there is light: lower federal courts continue to enforce baseline standards, and the public can see through spectacle when the human harm is clear.
Reach Joshua here: https://www.linkedin.com/in/joshcolangelo https://www.instagram.com/joshua_colangelo/ https://humanitasmedia.org/ https://www.instagram.com/humanitas_media/ Book mentioned: https://amzn.to/3NhWgv2/
Season 3 Episode 138
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Community Connection and Justice with Attorney Tony Edwards
26 févr. 2026
00:32:07
What does it really take to win justice for ordinary people when the defendants are deep-pocketed corporations with layers of contractors and complex policies? We sit down with Tony Edwards, a four-decade plaintiff’s lawyer from Oklahoma, to unpack how small-town values, disciplined discovery, and genuine relationships carry cases across the finish line, and change lives along the way.
Tony traces his leadership journey from a large statewide PI firm to building a values-first practice in McAlester and Tulsa. He explains why oilfield and trucking cases demand patient, methodical work: untangling corporate webs, identifying true control, and proving preventable failures with clear, targeted discovery. We talk about the end of “trial by ambush,” the craft of asking the right questions, and the strategic edge that comes from truly knowing clients, their families, their routines, and the losses jurors can understand without translation.
The conversation turns personal as Tony shares a wrongful death case that still shapes his approach, illustrating why jury connection matters more than theatrics. Authentic testimony, not performance, helps jurors see the plaintiff as a neighbor worth helping. Beyond the courtroom, Tony’s firm invests in teachers through an Eastern Oklahoma Teacher of the Year award and student scholarships, a cause rooted in his father’s legacy and his partner’s family. It’s a blueprint for community engagement that’s real, not performative: pick a mission that fits your story and serve it year after year.
Reach Tony here: https://www.edwardspattersonlaw.com/
Season 3 Episode 137
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Leadership, Humanity, & AI in Law with Rory O'Keeffe
23 févr. 2026
00:35:51
Legal leadership is most powerful when it sounds human. We sit down with Rory O'Keeffe, an Irish‑born lawyer who’s worked across criminal law, big projects, arbitration, and global tech, to unpack how in‑house teams move from being seen as blockers to becoming strategic guides. Rory’s journey reveals why curiosity beats certainty, how a blunt “no” kills influence, and why the best legal advice often looks like three clear options with honest tradeoffs.
We dig into real stories: the temptation to backdate a contract and how to stop it without blowing up the relationship, the moment a single acronym derails a meeting, and the quiet damage caused by clauses that always get negotiated down. Rory makes the case for coaching over mentoring, building psychological safety so teams raise issues early, and using practical playbooks to cut contract cycle times by 20% or more. He also shares his approach to cross‑functional trust, asking simple questions, translating privacy and cybersecurity into narratives leaders can actually use, and giving the C‑suite decisions they can own.
AI and legal tech are here, but the smartest teams choose tools with eyes open. We cover the questions every leader should ask before adopting new platforms: where the data lives, how it’s secured, what exit looks like, and whether the tool solves a real workflow problem or just looks good on a dashboard. As Rory puts it, AI won’t take your job, but a lawyer using AI will, so learn to leverage it without risking confidentiality or budget lock‑in.
Reach Rory here: https://www.rmoklegal.com/
Season 3 Episode 136
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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The Ever Changing Compliance in Life Sciences with Darshan Kulkarni
19 févr. 2026
00:31:34
Compliance isn’t a checkbox anymore; it’s the engine room shaping strategy, pricing risk, and deciding whether a deal should close. We sit down with Darshan Kulkarni, pharmacist, attorney, professor, and veteran advisor to life sciences companies, to examine how enforcement trends, data ownership, and AI are rewriting the rules for pharma, biotech, and health tech leaders.
We start with Darshan’s unconventional path from sixth-generation pharmacist to regulatory lawyer and educator, then dig into the pressure points every leader feels right now. Why the DOJ and OIG expect compliance to be resourced and at the table. How successor liability can blow up an acquisition if issues aren’t self-identified and disclosed. Why “100% compliant” is not a badge of honor but a signal your program isn’t looking hard enough. And where promotional risk really lives today: not in the TV ad that passed MLR review, but in the hallway conversation where a rep guesses at an off-label question.
From there, we turn to diligence and dealmaking. Darshan breaks down the most common red flags in clinical trial sites, especially physician-ownership rules and formation problems that can make a target effectively unownable. We explore how non-competes, data rights, and state privacy laws collide with federal frameworks, and how to price and structure deals when the risks are real but fixable.
AI and digital health raise the stakes even further. We unpack consent gaps, PHI exposure, IP conflicts, and the difference between public LLMs and truly private deployments. Transparent does not mean public domain, and pushing sensitive data into a public model can make control vanish. The throughline is clear: build controls that find problems early, separate legal advocacy from compliance oversight, and make incentives support the behavior you want.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Non-Transactional Networking for Career Support with Jagdeep Sekhon
17 févr. 2026
00:39:42
Ever wondered how a junior lawyer becomes the steady legal voice in a fast‑moving startup? We sit down with corporate attorney and Legal Chutney host Jagdeep to unpack the mindset shift that turns theory into leadership: owning outcomes, translating rules into business choices, and building relationships that open real doors. From taking board minutes through an acquisition to guiding product timelines and negotiating contracts that reflect industry norms, she shows how to lead without waiting for a title.
We open up about the art of the principled no, how to explain the law, frame the commercial risk, and propose a workable path that keeps sales and product moving. In tech, where innovation races ahead of regulation, that skill is the difference between friction and flow. Jagdeep shares pragmatic tactics for in‑house counsel and firm leaders alike: understand your product, quantify risk, decide when credits beat refunds, and focus every redline on what advances the business.
Networking gets a refresh too. Forget collecting contacts. Ask better questions, follow up at milestones, and turn a one‑off chat into a mentor who tells you the truth. You’ll learn how informational interviews help you choose a practice area, avoid mismatched firms, and grow faster with genuine connections. We also go deep on mental health and belonging in legal education, what isolation feels like for first‑gen students of color, why the curve undermines collaboration, and how schools can help with socially aware faculty, resourced DEI, and accessible counseling.
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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38 Years of Practicing Law & Writing A Memoir with Steven Scott Eichenblatt
12 févr. 2026
00:28:12
A seasoned trial lawyer opens the door to his hardest truths, and shows how they forged a life of service. We sit down with Steven Scott Eichenblatt, a 38-year attorney and founding partner of Page & Eichenblatt in Orlando, to trace his path from insurance defense to plaintiffs’ advocacy, the rise and strain of small firms in an ad-driven market, and the human habits that keep clients returning for decades. The twist is his memoir, Pretend They Are Dead, where abandonment, abuse, and a shocking encounter with his biological father collide with a lawyer’s instinct to verify and make sense of the past.
Steven explains how handwritten notes, steady follow-up, and community presence became his small firm’s unfair advantage against big-budget advertising and impersonal digital funnels. He’s candid about using technology and AI without losing the human voice, and he shares practical marketing wisdom for law firm owners: center the client, communicate clearly, and build trust that outlasts campaigns. The stories are raw and specific, guardian ad litem cases, families shattered by loss, and clients who kept his notes for years before returning with life-changing matters.
We also go inside the emotional calculus of a life shaped by trauma: the “feeling of no feeling,” the discipline that helped in litigation but complicated relationships, and the conscious choice to break patterns through fatherhood. Steven’s reflections on resilience, purpose, and advocacy land like field notes for anyone building a values-driven practice.
Reach Steven here: https://www.stevenscotteichenblatt.com/ Book: https://amzn.to/48IxFqo https://www.floridalawonline.com/ @pageandeichenblatt @steveeichenblatt
Season 3 Episode 133
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Google Ad Messaging Strategies with Mary Blackiston
09 févr. 2026
00:23:24
What if your next signed case doesn’t come from a bigger budget, but from better words? We sit down with Mary Blackiston of Thrive Digital Marketing to unpack how research-driven messaging can transform Google Ads from a cost center into a steady source of qualified clients. Mary shares a standout case study: a civil rights attorney who jumped from almost no leads to 15 signed cases in one month on a modest spend, powered by voice-of-client insights and landing pages that speak directly to urgent pain points.
We break down the practical steps any firm can use to raise intent and lower waste. You’ll hear why thank-you page surveys are gold for capturing real decision drivers, how to interview past clients to uncover the phrases that make people say “you read my mind,” and why tightly aligned landing pages outperform homepages every time. Mary explains the mistakes she sees most, jargon-heavy copy, generic claims, blog-style layouts, and shows how to fix them with clear subheads, narrow columns, and copy that leads with the reader’s situation. We also cover the right way to test: focus on ad copy first, pin critical headlines, and keep human oversight on platform “recommendations” that can bloat spend.
If you’ve been battling bad leads, you’ll learn how to filter without scaring off the right people. We talk about using conditional logic forms to qualify cases, calling out disqualifiers in the ad itself, and building trust through story, purpose, and even the Prattfall effect when used carefully. By the end, you’ll have a simple audit you can run this week: compare your ads to competitors, map search intent to pages, and rewrite copy using your clients’ exact words.
Reach Mary here: https://www.thryvedigitalmarketing.com/ https://www.linkedin.com/in/marybblackiston/
Season 3 Episode 132
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Most families don’t need more stress, they need a clear plan. Estate attorney Chris Nudo joins us to demystify estate planning, showing how a few smart documents can spare your loved ones years of court delays, confusion, and conflict. We talk plainly about what actually goes into a plan, where most people trip up, and how to protect the people you love with simple steps you can take this week.
We start by breaking down the essentials: wills, living trusts, and powers of attorney for health care and finances. Chris explains why a will alone often sends families to probate, how a revocable living trust can keep things private and efficient, and why funding the trust, retitling assets and setting beneficiaries, makes all the difference. For anyone thinking “this is too complicated,” we dig into real-world examples that show how a home, a few accounts, and an IRA can trigger a two-year court process if you don’t plan ahead.
From there, we look at who benefits most from trusts: business owners planning succession and parents with kids who may not be ready to manage a sudden inheritance. Chris shares practical guidelines for staggered distributions, choosing trustees, and preventing the classic impulse buys that drain wealth. We also touch on estate tax strategies for higher net worth families and why many institutions now want powers of attorney refreshed annually due to rising fraud.
The heart of the episode is communication. Training future trustees, organizing logins and subscriptions, and aligning expectations before a crisis can transform a difficult season into a thoughtful handoff. Chris’s advice is simple: schedule a no-fee consult, get educated, and make a plan that fits your life.
Reach Chris here: https://ntegritylaw.com https://youtube.com/@ntegritylaw https://www.instagram.com/ntegritylaw/ https://www.linkedin.com/in/christophernudo/ https://www.facebook.com/chrisnudolaw/
Season 3 Episode 131
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Cybersecurity and Preparedness with Jason G. Weiss
02 févr. 2026
00:26:18
Cyber threats don’t wait for anyone, and neither should we. I’m joined by Jason Weiss, former FBI agent who built and led one of the Bureau’s top digital forensics labs and now a partner advising on incident response, data privacy, and cybersecurity frameworks, to unpack the moves that keep firms and businesses safe when the clock is ticking.
We dig into the two fastest-growing risks: business email compromise that hijacks trust to divert funds, and modern ransomware that pairs encryption with double and triple extortion. Jason explains how AI has erased the old “bad grammar” tell, why social engineering should be the default assumption, and the simple verification habits that stop costly fraud. From independent call-backs to domain checks and link hygiene, the tools are straightforward, if your team knows and practices them.
Then we get tactical. Jason lays out the first-hour playbook: isolate affected systems to halt lateral movement, call counsel and your insurer to secure privilege and resources, and bring in a forensics team to scope, remediate, and guide notifications. We talk backups that actually save the day, immutable or segmented, verified daily, and the risks of restoring into the same vulnerable configuration. We also cover the frameworks that bring order to chaos: NIST 800-53, ISO 27001, and SOC 2, plus the incident response, disaster recovery, and business continuity plans that must be exercised, not shelved.
The biggest lever? People. Quarterly micro-training, phishing simulations, and a culture of “trust less, verify more” beat shiny tools every time. Jason shares why law enforcement helps but can’t be your only plan, especially with overseas actors, and how proactive testing and gap analysis cost far less than a real breach.
Reach Jason here: https://www.fmglaw.com/ https://www.linkedin.com/in/jasongweiss/
Season 3 Episode 130
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
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Using Social Media Authority for Paying Clients with Fin Wycherley
29 janv. 2026
00:36:29
Clients don’t hire credentials; they hire the voice that earns their trust in the moment they need help. Fin, a BBC commentator and personal branding strategist trusted by global brands, joins us to show how lawyers and professional experts stop hiding behind bios and start turning short, useful posts into qualified appointments and retainers.
We dig into the real reason professionals avoid social media and how to get past it without risking your reputation. The playbook is simple and repeatable: answer specific FAQs your clients whisper to Google, publish where they actually spend time (TikTok, YouTube, Instagram, Facebook), and route attention into a clean funnel with a valuable lead magnet, clear scheduling, and friction-free forms. Fin breaks down a 90‑minute monthly batching routine that fuels daily content, explains why LinkedIn alone won’t serve most B2C practices, and shares a case study of an immigration lawyer who booked 65 consults from short-form video, turning 20–35% into retainers.
We also explore AI as an ethical force multiplier: multilingual dubbing that feels native with transparent disclosure, smarter editing and captioning, and tools that keep cadence high without draining billable hours. Expect straight talk on website bottlenecks, qualifying out tire-kickers with concise questionnaires, and the metrics that matter: saves, shares, profile taps, show rates, and signed retainers. If you’ve been waiting for a practical, no-fluff system to build authority and pipeline at the same time, this conversation hands you the steps and the mindset.
Reach Fin here: https://supersizemedia.co.uk https://www.linkedin.com/in/finwycherley/ https://x.com/finwycherley https://www.youtube.com/@FinWycherley https://www.tiktok.com/@finwycherleylaw https://www.instagram.com/finwycherley/
Season 3 Episode 129
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!