Explorez tous les épisodes du podcast Leaders Of The West
| Titre | Date | Durée | |
|---|---|---|---|
| 180. Rebuilding the Iconic Brand with Genuine Billy Cook CEO Adam Trenk | 03 nov. 2026 | 00:38:36 | |
What does it take to bring an iconic Western brand back to life, especially when everything seems to be working against you? This week, I'm joined by Adam Trenk, attorney, entrepreneur, lifelong horseman, and owner and CEO of Genuine Billy Cook Saddles. Adam shares how a childhood connection to the legendary saddle brand eventually led him to purchase the struggling company in 2019, determined to restore its reputation for quality and craftsmanship. From navigating COVID and rebuilding the business to losing the entire factory in a devastating 2024 tornado, Adam's story is one of incredible perseverance. We talk about the challenges of reviving a heritage brand, the importance of knowing when to change course, and how Adam's commitment to his employees has grown into an effort to help revitalize the entire community of Sulphur, Oklahoma. Plus, we discuss Genuine Billy Cook's exciting partnership with the NFR, its expansion into Western lifestyle products, and why Adam believes that anything worth doing is going to be difficult. Be sure to subscribe/follow the show so you never miss an episode! Connect with Adam:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 179. Rethinking Animal Science Education with Dr. Jodi Sterle | 27 oct. 2026 | 00:36:19 | |
What happens when agriculture's future demands a different set of skills than the ones we've traditionally taught? At Iowa State University, they're doing something about it. This week, I'm joined by Dr. Jodi Sterle, Associate Chair of the Department of Animal Science at Iowa State University, to talk about the university's innovative new Animal Enterprise and Innovation major. Developed with input from graduates and industry employers, this program combines animal science with business, entrepreneurship, technology, and data analytics to prepare students for the changing needs of agriculture We also dive into the importance of internships, why students should explore career opportunities early and often, and how Iowa State is addressing the shortage of large animal veterinarians through a new early acceptance program. From rethinking traditional education to creating new pathways into the workforce, this conversation is a great reminder that preparing the next generation of agricultural leaders means being willing to do things differently. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jodi:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 178. The Hidden Reason You Can't Finish Anything | 20 oct. 2026 | 00:20:04 | |
Have you ever started your day with a full to-do list, bounced between a dozen different tasks, and somehow ended the day feeling like you accomplished absolutely nothing? You're not alone, and our constant connection to technology might have more to do with it than we realize. In this solo episode, I'm talking about the mental overload that comes from nonstop notifications, endless distractions, and our tendency to multitask our way through life. I'm sharing the simple changes that have helped me regain my focus, including doing one thing at a time, recognizing when I'm avoiding a difficult task, and making room for slower, more intentional activities. Because sometimes the best way to get more done, feel less overwhelmed, and be more present is to slow down. As the saying goes, slow is smooth, and smooth is fast. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 177. Holistic but Realistic Gut Health with Lindsey Renteria | 13 oct. 2026 | 00:42:25 | |
This episode has a little bit of a different topic, but it’s important nonetheless! Gut health is about a whole lot more than bloating, gas, or how often you poop. It can be connected to everything from stress and energy to skin, hormones, and how you feel day to day. This week, I'm joined by Lindsey Renteria of Lindsey Marie Wellness to talk about her own health journey and how it eventually led her out of conventional medicine and into helping others improve their digestive health. Lindsey shares why she takes a "holistic but realistic" approach, looking beyond symptoms to nutrition, stress, lifestyle, mindset, and the relationship we have with food. We also tackle some of the gut health advice that seems to be everywhere online. Lindsey shares her thoughts on elimination diets, food sensitivity testing, coffee on an empty stomach, probiotics, parasite cleanses, and why there is rarely a one-size-fits-all answer when it comes to taking care of your health. Be sure to subscribe/follow the show so you never miss an episode! Connect with Lindsey:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 176. Sarah Calhoun on Building Red Ants Pants From the Ground up in Rural Montana | 06 oct. 2026 | 00:34:22 | |
What happens when you need something that doesn't exist? If you're Sarah Calhoun, you build it yourself. This week, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a women's workwear company she started in 2004 after years of struggling to find work pants that actually fit women doing physical labor. With no background in apparel, manufacturing, marketing, or business, Sarah taught herself what she needed to know and built a national brand from the tiny rural community of White Sulphur Springs, Montana. We talk about starting small, building a business in rural America, creating products designed to last, and why Red Ants Pants has become so much more than a pair of work pants. From a music festival and foundation to leadership programs and hands-on skills courses for women, Sarah shares how one simple idea has grown into something that supports women, agriculture, and rural communities across Montana. Be sure to subscribe/follow the show so you never miss an episode! Connect with Red Ants Pants:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 175. Knowing Your Superpower | 29 sept. 2026 | 00:24:52 | |
What is the thing people always come to you for? Not what you went to school for or what your job title says, but the thing that comes so naturally to you that you might not even realize it's special. That just might be your superpower. In this solo episode, I'm breaking down what superpowers actually are, how to identify yours, and why understanding them can change the way you show up in your career and your life. I share a few of my own superpowers and how they work together, plus the self-assessment tools and reflective questions that can help uncover the strengths you may have been overlooking. Whether you're job searching, building your personal brand, or simply trying to understand yourself a little better, knowing what makes you uniquely valuable can help you communicate it with confidence. Your superpower isn't just a career strategy. It's a tool for becoming more intentional in every area of your life. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 174. What’s Really Happening with the Large Animal Vet Shortage with Dr. Leslie Easterwood | 22 sept. 2026 | 00:43:23 | |
If you own horses or cattle, chances are you've felt the large animal veterinarian shortage firsthand. Maybe your longtime vet retired with no one to take their place, or getting an appointment that once took a phone call now means waiting weeks. This week, I'm joined by Dr. Leslie Easterwood, clinical educator at Texas A&M College of Veterinary Medicine and longtime leader with the American Association of Equine Practitioners. She shares her path from livestock show kid to equine veterinarian and educator, then takes us inside the challenges facing large animal veterinary medicine today. We talk about why veterinarians are leaving equine and rural practice, the impact of student debt, work-life balance and mental health, and what organizations are doing to change that trajectory. Dr. Easterwood also shares how clients can better support their veterinarians and why she remains incredibly optimistic about the future of the profession. Whether you're a livestock owner, horse owner, or a student considering veterinary medicine, this is an important conversation about a shortage that affects all of agriculture. Be sure to subscribe/follow the show so you never miss an episode! Connect with Dr. Easterwood:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 173. Jake Nelson Is Rewriting How Cattle Get Sold | 15 sept. 2026 | 00:35:01 | |
What happens when a rancher sees a hurdle in the cattle industry and decides to build the solution himself? This week, I'm joined by Jake Nelson, rancher, Army veteran, and founder of CattleQuest. Jake shares how his background in ranching, military service, and entrepreneurship led him to create a tool that brings cattle market data from multiple stockyards into one place, helping producers make more informed decisions about when and where to buy and sell their cattle. We talk about taking an idea from a conversation to an actual product, the challenge of introducing new technology into an industry that can be resistant to change, and why Jake chose to launch before everything was perfect. Jake also shares how his military experience shaped the way he approaches leadership, fear, and adversity, and why pushing through uncomfortable situations can leave you more capable on the other side. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jake:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 172. Are You Actually a Fit for That Job? | 08 sept. 2026 | 00:26:25 | |
This week we’re tackling an uncomfortable conversation in the job-seeking world: If you're applying for many positions and never hearing back, you simply might not be qualified for that job. In this solo episode, I'm breaking down how to honestly evaluate whether you're a good fit for a role before you hit apply. We're talking about the "spray and pray" approach, why more applications don't necessarily equal better odds, and how to separate must-have qualifications from skills you can learn along the way. I also dig into technical skills, transferable experience, career transitions, and why sometimes taking a strategic step back can actually move your career forward. This isn't about shrinking your goals or settling for less. It's about protecting your time, energy, and confidence by focusing on opportunities where you can genuinely compete. If you're job searching or trying to break into agriculture or the Western industry, this episode is for you. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch | 01 sept. 2026 | 00:42:12 | |
This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising. Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry. Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here. Be sure to subscribe/follow the show so you never miss an episode! Connect with Catherine:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 170. Joining Forces with The League and Dana Jensen | 25 août 2026 | 00:38:38 | |
If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is for you. I'm joined by Dana Jensen, Managing Director of The League, an organization dedicated to advancing the equine and ag event industry through education, professional development, networking, and shared standards. Dana shares her own journey from horse-crazy kid to competitor, show producer, facility director, and eventually leader of The League. We also dive into some of the organization's incredible resources, including its Footing Academy and Certified Manager of Equine Centers credential, plus why The League recently expanded its membership to include producers, young professionals, breed associations, and others throughout the industry. And we're sharing something exciting! Of The West and The League are joining forces for a free town hall focused on 2026 hiring trends, tips, and best practices. We'll be talking about the challenges that facilities and event producers face when it comes to finding qualified people, building stronger teams, and hiring full-time, part-time, seasonal, temporary, and contract help. If you're involved in producing equine or Western events at any level, we hope you'll join us. Click here to sign up. Be sure to subscribe/follow the show so you never miss an episode! Connect with Dana:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead | 18 août 2026 | 00:22:18 | |
This is Part 2 of a two-part episode with Sharon K. Beach. Listen to last week’s episode where Sharon shared the incredible story of surviving a kidnapping, a life-threatening medical battle, and a decades-long fight within the justice system. This week, we're continuing the conversation by digging into what carried her through it all: mental toughness. Sharon shares her ABCs of surviving: attitude, belief, and choice. She also shares how faith, forgiveness, determination, and a refusal to let her past control her helped her rebuild an extraordinary life. We talk about what it means to keep going when life looks nothing like you planned, why asking for help is a sign of strength, and how even our hardest experiences can become part of someone else's survival guide. If you're walking through your own version of rock bottom, this conversation is a powerful reminder that healing takes time and there are people willing to help. Be sure to subscribe/follow the show so you never miss an episode! Connect with Sharon K. Beach: Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through | 11 août 2026 | 00:27:32 | |
Some stories are too important not to tell. This is Part 1 of a two-part episode where Sharon Beach joins me to share the remarkable story that changed her life forever. In 1989, Sharon was kidnapped and held captive for four days and five nights. What followed wasn't just a fight for survival, but years of overcoming life-threatening medical complications and navigating an incredibly difficult justice system. In this episode, Sharon shares how faith and strategy helped her survive, the intense challenges she faced after escaping, and the resilience that carried her through it all. While this conversation is difficult, it is ultimately a story of perseverance. Be sure to come back next week for Part 2, where we dive into the mindset, mental grit, and life lessons that helped Sharon build an extraordinary life after tragedy. Be sure to subscribe/follow the show so you never miss an episode! Connect with Sharon: Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter | 04 août 2026 | 00:38:28 | |
This week, I'm joined by Andrew Fraser, President of Halter, one of the fastest-growing ag tech companies in the world. We dive into the story behind Halter, how virtual fencing has evolved from an ambitious idea into technology that's transforming cattle operations, and why building products alongside ranchers has been the key to their success. We also talk about labor shortages, succession planning, company culture, and why the future of agriculture depends on creating tools that give producers more time to focus on what matters most. Whether you're curious about ranch technology, looking for career opportunities in agriculture, or simply interested in how innovation is shaping the future of the West, this conversation is one you won't want to miss. Be sure to subscribe/follow the show so you never miss an episode! Connect with Halter: Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 166. The Goal I Didn't Hit (And Why That's Okay) | 28 juil. 2026 | 00:25:38 | |
In this week's episode, I'm pulling back the curtain on one of the bigger projects we've built at Of The West and sharing the real numbers behind its launch. I'm talking about why we created the Ag and Western Career Blueprint, the goal I set for its first launch, and what happened when we came up just short of hitting that number. More importantly, I'm sharing why missing a goal isn't the same thing as failing, and how having the courage to set ambitious goals in the first place can completely change the trajectory of your business and your life. I also dive into the importance of creating goals that are backed by a plan, the lessons that come from falling short, and why success isn't always measured by whether you hit an exact number. Sometimes the greatest growth comes from what you learn in the pursuit. If you've ever felt discouraged because you didn't accomplish a goal exactly the way you envisioned, I hope this episode encourages you to keep going, adjust your approach, and remember that progress is still worth celebrating. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 165. If You Can't Beat Them, Build It! | 21 juil. 2026 | 00:28:00 | |
Building a great team doesn’t have to mean you’re competing for talent. This week, I'm sharing the story of how a simple conversation with a friend led Of the West to build a college internship program from the ground up for an agricultural business. What started as a solution to a seasonal hiring problem turned into a strategy that can help businesses attract top talent, develop future leaders, and strengthen their workforce for years to come. In this episode, we talk about why internship programs are often overlooked in agriculture and Western industries, what it actually takes to build one that qualifies for academic credit, and how shifting your mindset from "How do I stop this?" to "How do I make this work for me?" can create opportunities. If you're a business owner looking for better hiring solutions or thinking about the future of your operation, this episode is full of practical ideas you can put into action. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 164. How Imperfect People Can Still Change the World | 14 juil. 2026 | 00:24:57 | |
In this week's episode, I'm sharing a story that started with an unexpected flood of Instagram messages after Martin Luther King Jr. Day and led me to think more deeply about cancel culture, leadership, and the impossible standards we often place on one another. It made me realize how quick we can be to expect perfection from the people we admire, while forgetting that every person who has made a meaningful impact on the world has also been deeply flawed. Together, we explore why it's possible to respect someone's contributions without endorsing every decision they've ever made, why curiosity is more valuable than assumption, and how demanding perfection ultimately shuts down honest conversations. If we believe imperfect people can change the world, then we also have to make room for imperfect dialogue, extending the same grace to others that we hope to receive ourselves. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 163. Clean Product Swaps: Kitchen and Home | 07 juil. 2026 | 00:32:06 | |
In this week's episode, we're continuing the conversation on low-tox living with a look inside my kitchen and around my home. After so many of you reached out following the episode I did on beauty products, I wanted to share the swaps we've made when it comes to everyday items we use most for kitchen and household products. As always, I'm not an expert, just someone who's learning along the way and trying to make practical, sustainable changes for my family. From cast iron cookware and glass food storage to homemade cleaners and laundry detergents, I walk through what has worked for us, what I'm still testing, and why I believe progress is more important than perfection. If you're interested in making healthier choices without feeling like you have to replace everything overnight, I hope this episode gives you a few ideas and resources to help you on your own journey. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 162. No Seat at the Table? Build Your Own | 30 juin 2026 | 00:32:39 | |
This week, we’re airing another popular episode we’ve aired in the past! In this episode, we’re doing some Q&A with our amazing Marketing Director, Sarah Wilson, putting me in the hot seat. I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business, or entrepreneurship, nothing was off-limits. These questions are a bit more personal and will hopefully help you get to know me a bit better. I share my answers to these questions:
Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 161. Girl Talk: My Journey to Low-Tox Living (Product Swaps) | 23 juin 2026 | 00:38:02 | |
In this week’s episode, we’re taking a little break from our usual career and business conversations for a more personal discussion. After sharing on Instagram that I don’t use certain products in my own home, I received a flood of questions about the products we do use and how I’ve approached reducing our family’s overall toxic burden. I’m not a medical professional, and I certainly don’t have all the answers, but I wanted to share what has worked for me, where I started, and why I believe small, intentional changes can add up over time. I talk about my philosophy on low-tox living, the apps I use to research products, ways to support your body’s natural detoxification systems, and some of my favorite swaps for hair care, skincare, makeup, deodorant, sunscreen, and more. Most importantly, I share why I believe this journey doesn’t have to be overwhelming. You don’t have to throw everything away overnight. Sometimes the best approach is simply replacing products one at a time as they run out and making choices that feel realistic and sustainable for your family. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 160. The Only Way Out Is Through | 16 juin 2026 | 00:16:26 | |
In this week’s episode, I’m sharing a lesson that came from a foggy drive across southern Idaho and the perspective it gave me about navigating uncertainty in life and business. We all go through seasons where we can’t clearly see what’s ahead, whether it’s a career transition, a business challenge, a relationship struggle, or simply feeling stuck. In those moments, our instinct is often to stop and wait for clarity, but what I’ve learned is that clarity rarely comes from standing still. It comes from continuing to move forward, even when you can only see a few feet ahead. I also share why I think there are different types of “fog” in life, the temporary kind that clears quickly and the heavier kind that settles in for a season. We talk about the power of momentum, why movement creates clarity, and the lesson we can learn from buffalo, which instinctively run into a storm instead of away from it. If you’re navigating a season of uncertainty, this episode is a reminder that the road ahead still exists, even when you can’t fully see it yet. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 159. The $450 Lesson I Learned that Changed the Way I Use the Internet | 09 juin 2026 | 00:26:54 | |
I’m back with another episode for our solo summer series. Today, I’m sharing a lesson that started with hard-boiled eggs and ended with a $450 plumbing bill. What seemed like a harmless tip I found online turned out to be completely wrong, and it got me thinking about how often we accept information as fact simply because we saw it on the internet. From social media posts and viral headlines to AI-generated content and misinformation, I’m diving into why it’s more important than ever to slow down, ask questions, and think critically about the information we consume and share. I talk about confirmation bias, fact-checking, AI, social media algorithms, and the responsibility we all have to protect our credibility and the industries we care about. More than anything, this episode is a reminder that just because something sounds true doesn’t make it true. If you’ve ever shared an article without reading it, believed a viral headline, or wondered how to navigate an internet that feels increasingly difficult to trust, this conversation is for you. And yes, you’ll also leave with my foolproof 10-5-10 hard-boiled egg method. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 158. The Season That Nearly Broke Me and What I Learned From It | 02 juin 2026 | 00:34:46 | |
Welcome to our very first summer episode of Leaders of the West! For June and July, we’re doing something a little different around here. Instead of guest interviews, I’m spending the summer diving into more solo episodes, talking about life, business, career growth, hiring, job seeking, and the heart behind why Of The West was created in the first place. And to kick things off, we’re re-airing the most downloaded solo episode we’ve ever released, How to Push Through a Losing Season. Originally recorded in December 2023, this episode is an incredibly personal conversation about walking through difficult seasons in both life and business. I share some of the hardest experiences my family faced, what helped us keep moving forward, and the mindset shifts that carried us through uncertainty and loss. We also talk about recognizing patterns, preparing for hard seasons before they happen, and why resilience is something we build over time. Whether this episode finds you in a difficult season right now or simply preparing for whatever life may bring next, I hope it reminds you that hard seasons never last forever. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 157. Legacy, Land, and Letting Go with Brent Turner | 26 mai 2026 | 00:41:25 | |
In this week’s episode, I’m sitting down with Brent Turner, founder of Agri-Generational and author of Piece of Land, for a conversation that I honestly think every farm and ranch family needs to hear. We dive into the realities of succession planning, why so many families avoid these conversations, and what’s actually at stake when there’s no clear plan in place. Brent shares how his background in financial planning and decades of working alongside agricultural families led him to focus exclusively on helping farms and ranches navigate transition, continuity, and legacy. We also talk about the emotional side of succession, the different “hats” operators wear inside a business, and why the role of “chief wisdom officer” may be one of the most important positions in a family operation. More than anything, this episode is about building something that lasts, empowering the next generation, and making sure the future of your operation is determined by design instead of default. Whether you’re actively involved in succession conversations or hoping to create something different for your own family one day, this episode is packed with perspective and practical takeaways. Be sure to subscribe/follow the show so you never miss an episode! Connect with Brent
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn | 19 mai 2026 | 00:35:07 | |
I’m so excited for this week’s episode! I’m sitting down with my friend Rachel McGinn, who many of you probably know online as Rachel Joi. Rachel was truly one of the original creators sharing Western fashion online in the early days of Instagram, and in this conversation, we talk about how much life has changed since then. From fashion and content creation to motherhood, ranch life, music, and silversmithing, Rachel shares what it has looked like to evolve through completely different seasons of life while still staying true to herself. We also talk about confidence, identity, creativity, and the reality that sometimes growth means letting go of old versions of yourself in order to step fully into the life you’ve prayed for. Rachel also shares how she taught herself silversmithing through YouTube and online maker communities after becoming a mom of four, and why continuing to chase your own passions alongside parenthood matters. This episode is an honest conversation about reinvention, perspective, and learning to embrace the season of life you’re in rather than constantly looking backward. Be sure to subscribe/follow the show so you never miss an episode! Connect with Rachel:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 155. What It Takes to Be a Superior Rep with Sidney Schmidt | 12 mai 2026 | 00:42:01 | |
In this week’s episode, I’m sitting down with Sidney Schmidt, a Superior Livestock Auction representative, to talk about what it really looks like to build a career in cattle marketing from the ground up. Sidney shares his journey from growing up around cattle to working in feedyards and eventually stepping into a role with Superior, where he built his book of business through relationships, trust, and years of industry experience. Superior is one of our Unlimited Hiring partners here at Of The West, and this is exactly the kind of partnership I love because it connects the right people with the right opportunities in our industry. We also dive into the realities of earning trust in the cattle industry, balancing the needs of both buyers and sellers, and why humility and consistency matter more than any sales pitch. From lessons learned the hard way to the importance of long-term relationships and reputation, this conversation is a powerful reminder that in agriculture, people do business with people, and how you show up every day matters. If you’ve ever been curious about a career with Superior, whether as a rep or working within one of their offices, this episode gives you a real look at what that path can look like. Be sure to subscribe/follow the show so you never miss an episode! Connect with Superior Livestock Auction:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack | 05 mai 2026 | 00:35:05 | |
In this week’s episode, I’m sitting down with Kristin Kiseljack, founder of Ida Mae Home, to talk about her journey from corporate retail buyer to building a business rooted in heritage, creativity, and American manufacturing. Kristin shares how she got her start working in global retail and import production, and how the challenges of that industry ultimately led her to bring production back to Texas. We talk about what it really looks like to build a product-based business, from managing supply chain chaos to trusting your instincts when creating something new. We also dive into the creative side of the business, including where she finds inspiration and how trends start. This conversation is all about building something meaningful, staying adaptable, and creating products that connect with people on a deeper level. Be sure to subscribe/follow the show so you never miss an episode! Connect with Kristin:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 153. Verification, Value, and the Future of Beef Production, with Leann Saunders | 28 avr. 2026 | 00:36:45 | |
In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification. Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain. We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward. Be sure to subscribe/follow the show so you never miss an episode! Connect with Leann:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 152. From Self-Taught to Stardom with Shannon "Mud" Lowery | 21 avr. 2026 | 00:43:51 | |
This week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, starting with a need to support his roping lifestyle and turning it into one of the most recognizable names in Western jewelry. From those early days of figuring things out to having his pieces worn by some of the biggest names in country music, this conversation is a real look at what it takes to grow something from the ground up. We also get into the realities behind the business, including rising silver costs, navigating creativity versus commercial demand, and what it looks like to stay true to your work in an industry that can be quick to copy. More than anything, this episode is about values, building something with integrity, and keeping your priorities straight, because at the end of the day, success doesn’t mean much if it comes at the expense of the people who matter most. Be sure to subscribe/follow the show so you never miss an episode! Connect with Shannon “Mud” Lowery:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 151. Finding Your God-Given Purpose in Life and Business with Shelby Clement | 14 avr. 2026 | 00:46:42 | |
This week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose. We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do. Be sure to subscribe/follow the show so you never miss an episode! Connect with Shelby:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew Coppin | 07 avr. 2026 | 00:41:29 | |
This week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations. Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation. Be sure to subscribe/follow the show so you never miss an episode! Connect with Andrew:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 149. How to Find a Mentor! | 31 mars 2026 | 00:28:33 | |
In this final episode of Mentor March, I’m doing something a little different. Instead of bringing on another guest, I’m diving into a topic that completely shifted my perspective after seeing that 67% of you said you don’t currently have a mentor. So today, I’m breaking down how to actually build your own “board of directors” and why mentorship doesn’t have to look formal to be impactful. From people already in your life to those you follow online, I share real, practical ways to start building those relationships. I cover everything from getting in the right rooms and learning through proximity to engaging with people you admire online and investing in mentorship when it makes sense. I also share why peer mentorship is often overlooked but incredibly powerful. If you’ve ever felt like you don’t know where to start, this episode is your step-by-step push to stop waiting and start building the relationships that will help you grow. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 148. Mentor March: Lessons in Life and Business with Ashley Alderson | 24 mars 2026 | 00:45:19 | |
In this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on. We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined. Be sure to subscribe/follow the show so you never miss an episode! Connect with Ashley:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 147. Mentorship and Leadership in Agriculture with Laurie Lickley | 17 mars 2026 | 00:42:11 | |
This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council. Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture. We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 146. Building Brands That Last with Jillian Murphy | 10 mars 2026 | 00:36:57 | |
This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail. We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jillian:
Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 145. Why You Need a Board of Directors (Introducing Mentor March) | 03 mars 2026 | 00:22:11 | |
I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build. In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors. Be sure to subscribe/follow the show so you never miss an episode! Connect with Jessie:
Resources & Links:
Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 144. Paving the Way and Choosing Joy with Pam Minick | 24 févr. 2026 | 00:46:29 | |
This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy. Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience. We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used. Resources & Links:
Connect with Pam:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman | 17 févr. 2026 | 00:43:28 | |
I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever. We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community. Resources & Links:
Connect with Chris:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 142. Holding On, Too Tightly | 10 févr. 2026 | 00:22:56 | |
In this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics. This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you. Resources & Links:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms | 03 févr. 2026 | 00:51:05 | |
This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table. Resources & Links:
Connect with Brian: Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 140. Stop Waffling, Start Deciding: Decision-Making with Kacee Bohle | 27 janv. 2026 | 00:41:29 | |
This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis. Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going. Resources & Links:
Connect with Kacee:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 139. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 2 | 20 janv. 2026 | 00:41:01 | |
We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families. Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection. Listen to Part 1 if you missed it! Resources & Links:
Connect with Jena:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 138. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 1 | 13 janv. 2026 | 00:48:38 | |
I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes. We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation! Resources & Links:
Connect with Jena:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 137. Someone Copied You, Now What? With Attorney at Law, Andrea Sager | 06 janv. 2026 | 00:40:22 | |
This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are. We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms. Resources & Links:
Connect with Andrea:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 136. Lessons from Leading 36,000 Volunteers with Melinda Underhill | 30 déc. 2025 | 00:39:39 | |
This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine. We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world. Resources & Links:
Follow the Houston Livestock Show and Rodeo:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 135. Girl Talk: My Decision to Get a Blepharoplasty | 23 déc. 2025 | 00:34:44 | |
In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you. I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation. Resources & Links:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 134. When Goals Shift with Shada Brazile | 16 déc. 2025 | 00:32:14 | |
This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection. In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most. Resources & Links:
Connect with Shada:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 133. Keeping Rodeo Relevant with Tiah DeGrofft | 09 déc. 2025 | 00:37:36 | |
This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links:
Connect with Tiah:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 132. When Is It Okay to Quit? | 02 déc. 2025 | 00:25:38 | |
In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally. I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs. This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted. Resources & Links:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||
| 131. “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan | 25 nov. 2025 | 00:37:43 | |
This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention. She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters. Resources & Links:
Connect with Karoline:
Connect with Jessie:
Be sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode: Click below to buy your Ag + Western Career Blueprint (Code: LEADERS): | |||