Send us a text

David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s Bridal, explains that this prominent position not only fuels their dedication to brides but also their innovative approach to customer loyalty. In a recent interview, Cook shared how David’s Bridal leverages data, personalized customer experiences, and unique loyalty initiatives to build strong emotional connections with their customers. 

Send us a text

Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operational efficiency in a simplified and aesthetically appealing platform for customer engagement.

Read the full article on Loyalty360 here.

Send us a text

Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states plus Washington D.C. Outside of the U.S., the brand is known as Texas Chicken® and can be found in more than 23 countries and regions, including Canada, Mexico, New Zealand, the Middle East, and more.   

Loyalty360 recently spoke with Jessica Wu-McConnell, Vice President Digital and Loyalty at Church’s. With just over a year at the brand, Wu-McConnell’s role is to ensure guests are presented with the easiest, fastest, and most rewarding ways to enjoy Church’s menu.  

In this interview, Wu-McConnell discusses the newly launched Church’s REAL REWARDSTM program, prioritizing a true omnichannel experience to better serve all guests, and educating team members so they can communicate the value of the program. 

Send us a text

Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series of acquisitions, including a number of retail fuel operations, a refinery in British Columbia, and most recently, a major frozen food retailer, M&M Food Market. Parkland Corporation has expanded across Canada and the United States, and into the Caribbean. The company now boasts over 4,000 global retail and commercial locations.

In Canada and the U.S., the company operates under the familiar field brands of Chevron, Pioneer, Fas Gas Plus, RaceTrac, Superpumper, Ultramar, and Esso. Internationally, Parkland operates mostly under the Sol brand. Additionally, Parkland has the rights to the On the Run brand in Canada and the U.S. The fuel distributor and retailer serves over one million customers with fuel, convenience store items, and refreshments every day. 

Mark Johnson, CEO of Loyalty360, spoke with Derek Wiedl, Director of Loyalty at Parkland, about the brand’s Journie™ Rewards program, building customer loyalty in a space where drivers make choices based on fuel price and location, and the value of strategic partnerships ranging from banking to air travel. 

Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/turning-left-or-right-a-q-a-with-parkland-on-creating-customer-loyalty-in-the-retail-fuel-space

Send us a text

LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. 

The company focuses its efforts on developing financial health in its members. With this focus, it provides a range of perks, benefits, and support to build space in members’ budgets and put cash in their pockets. One of its primary resources is the Stackit rewards program, which uses customer data to automatically deliver discounts and cashback on purchases. 

Mark Johnson, CEO of Loyalty360, spoke with Amber Carroll, SVP, Membership & Lifecycle Marketing for LendingClub®, about the brand’s customer loyalty initiatives, how it continues to disrupt the industry, and how Stackit uses personalization to drive engagement with the program.  

Send us a text

Loyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Aristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe.

A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award.

Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, the Program Manager of Commercial Strategy at Aristocrat Technologies, Inc., about the brand’s award-winning presentation, bringing a B2B loyalty program to the gaming industry, and the next exciting step for Aristocrat.

Send us a text

Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with innovation to develop a firm foundation that enables it to be a key player in the hearing space today.

Signia has grown to be one of the leading hearing aid brands worldwide. Through its B2B member-focused Aspire program, mutually-beneficial relationships are formed to help audiologists and other hearing loss professionals serve their patients while building successful practices. For those members, Aspire delivers opportunities to choose the benefits they need as they grow and strengthen their businesses.

Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about engaging members through the “three pillars” of its B2B loyalty program, offering a “white glove service,” and building meaningful relationships with member practices.

Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/signia-aspire-prioritizing-meaningful-relationships-with-b2b-customers-produce-loyal-program-member

Send us a text

Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.”

Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet food and supplies, livestock and equine, hardware and power tools, clothing, and lawn and garden.

A Fortune 500 company, Tractor Supply is the largest rural lifestyle retailer in the U.S., with over 2100 stores across 49 states. In 2002, the company’s annual sales hit $1 billion, followed by another milestone, $5 billion, in 2013. Most recently, in 2022, Tractor Supply’s annual sales reached a whopping $14 billion. The brand is clearly doing something right.

Mark Johnson, CEO of Loyalty360, spoke with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, about what it means to be a “Neighbor,” the essentiality of building customer loyalty, and how culture and real corporate social responsibility go hand in hand.   

Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/tractor-supply-company-building-strong-customer-loyalty-with-a-devoted-rural-demographic/

Send us a text

Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition.

Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existing program, or enhance any number of touchpoints within a customer journey.

When it comes to loyalty, Deloitte’s team has noticed some changes in the industry, with many clients concentrating on broadening the geographic scope of their loyalty programs and learning and utilizing innovative tools in order to stay ahead of the technology curve.

Mark Johnson, CEO of Loyalty360, spoke with Oliver Page and Adrian Trzaskus of Deloitte about a number of current customer loyalty industry trends. Page has 18 years of experience at Deloitte and has been a partner for the past 5 years. Both Page and Trzaskus worked for various marketing and loyalty technology departments before settling into their current roles at Deloitte. They are passionate about finding new ways to improve customer engagement and brand connection using new loyalty management technologies.

Read the full Q&A interview here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-deloitte-q-a-on-the-state-of-the-industry-build-vs-buy-decision-making-and-the-futu

Send us a text

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. The brand is also widely available at leading retailers such as Target, Walmart, and Ulta Beauty.

With its focus on disrupting industry norms, the e.l.f. Cosmetics Beauty Squad rewards program delivers a seamless experience, allowing its community to enter the beauty verse and earn points on their purchases from any in-store or online location. e.l.f. loyalists can shop where, when, and how they want while still earning points.
 
Recently, e.l.f. teamed up with American Eagle (AE) to launch a first-of-its-kind denim-inspired beauty collection. Both e.l.f. and American Eagle are GenZ favorites! This limited edition e.l.f. x American Eagle collection was all about bringing good looks and good jeans for your eyes, lips, face, and *both* sets of cheeks. For this collab, e.l.f. shared first access to its loyalty program members.

Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.

Read the full interview on Loyalty360 here: https://loyalty360.org/Content-Gallery/Featured-Story/Connecting-with-Community-How-the-e-l-f-Cosmetics-

Send us a text

Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s Wearhouse from its unforgettable commercials in the 90s and early 2000s guaranteeing customers that they were “going to like the way they looked.” Decades later, positive associations with the brand continue because of those commercials.
 
Significant milestones built the company. With a focus on becoming the preeminent men’s clothing store in North America, Moores Clothing for Men in Canada was acquired in 1999. K&G — a store serving men, women, and children — was acquired in the same year and rebranded as K&G Fashion Superstore. The business completed the acquisition of Jos. A. Bank® as a brand in 2014, and leadership established a holding company — Tailored Brands, Inc. — to manage the portfolio in 2016. 
 
Today, with clothing chains in the US and Canada, customers are presented with a range of “life event” clothing options, from dress suits to tuxedos. Offering a personalized customer experience as they plan for special events — like proms and weddings — has developed a loyal customer base spanning generations. 

Mark Johnson, CEO of Loyalty360, spoke with Carolyn Pollock, Chief Marketing Officer for Tailored Brands, Inc., about building emotional loyalty through meaningful relationships, partnering with Snapchat in an exciting campaign to serve prom-goers, and helping busy grooms manage their wedding party with Wedding Wingman.

Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/men-s-wearhouse-leveraging-decades-of-experience-innovating-to-engage-the-next-generation-of-loyal

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors, and getting people back to the movies.  

Send us a text

Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intelligence (AI), digital marketing, loyalty program design, and more. WillowTree works alongside brands to develop successful loyalty programs and, in many cases, administers them. The company works in a variety of industries, including Financial Services, Health Care, Telecom, Travel and Hospitality, Food Service, and Retail and Consumer Goods, among others.  

Loyalty360 spoke with Caitlin Watson, Partner, Marketing Services, and David Shaw, VP, Business Development, at WillowTree. Watson has been with the company for the last three years, helping to develop the company’s marketing services department—specifically in the areas of loyalty, strategy, and technology—while also working to build out MarTech services, CRM, lifecycle, and all elements of the customer journey. Shaw has led insight and strategy teams for his whole career. At WillowTree, he leverages his experience in strategy development to help determine how the company can go to market with individual companies and with specific vertical strategies—many of which involve loyalty.

Send us a text

Loyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant concepts across the U.S. Currently, LEYE operates in 6 states and Washington, D.C., bringing nearly 160 different restaurants representing 62 different concepts to hungry customers.

Wow Bao is a quick-serve, fast-casual Asian brand offering steamed buns, pot stickers, rice and noodle bowls, salads, soups, and more. The brand has grown from solely brick-and-mortar restaurants to establishing locations in sports stadiums, on college campuses, and at music festivals. Wow Bao has also invested in food trucks, creating another opportunity to bring its brand to customers. Additionally, in the last three years, Wow Bao launched an incredible 700 virtual restaurants across the U.S. and Canada, partnering with other restaurant operators to prepare the food and have it delivered to diners through third-party delivery services like Uber Eats, Grubhub, and DoorDash.

Mark Johnson, CEO of Loyalty360, spoke with Geoff Alexander, President and CEO of Wow Bao, about transitioning from a strictly rewards-based program to an enhanced customer loyalty program, the brand’s new program featuring Wow Bao CollectaBaos, and how prioritizing hospitality — internally with employees and externally with consumers — creates customer loyalty.

Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/wow-bao-from-the-kitchen-to-the-virtual-space-wow-bao-delivers-deliciousness-to-loyal-customers-en

Send us a text

For 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values are the foundation of the LEGO VIP rewards program and are built into every promotion and reward it offers. 

At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, the LEGO Group was recognized as a 360 Degree Award winner and a platinum award winner in the following Loyalty360 Awards categories:

·       Customer Analytics, Insights, and Metrics 

·       Offer, Incentive, and Reward Design 

Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the brand’s recent award presentation and recognition at the Loyalty Awards.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with John Sellers, Head of Rewards at Bank of America, about the success of the Preferred Rewards program, innovating when leveraging technology, and bringing value to employees in a culture of inclusion.   

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and creating value for members through personalization and data.

Send us a text

Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program.

At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, Scene+ was recognized as a 360 Degree Award winner and as finalists in the following Loyalty Awards categories:

· Brand to Brand Partnerships — Platinum Award

· Customer Experience Strategy — Silver Award

· Customer Loyalty Strategy — Silver Award

Mark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, Director of Partnerships, and Aiman Feza, Senior Brand Communications Manager for Scene+, about the brand’s recent award presentation and recognition at the Loyalty Awards.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the loyalty program, the brand’s focus on using customer data to personalize its offerings, and how it develops meaningful partnerships.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — especially those with B2B loyalty programs, and the next exciting step for the Aspire program.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer feedback, the recent relaunch of the MOOYAH Rewards App, and helping franchises and employees best serve their customers — and communities. 

Send us a text

Loyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop—are recognized across the globe and available online and in Carter’s owned stores, while exclusive lines can be found at the brand’s retail partners, such as Walmart, Target, and Amazon.   

To learn about the recent updates to Carter’s loyalty program and how the brand is intentionally addressing the challenges and perceptions of parenthood, Loyalty360 spoke with Jeff Jenkins, CMO at Carter’s. Jenkins is an acclaimed marketing professional with extensive experience in multiple industries and has been with Carter’s for five years. In his role, he oversees marketing, brand strategy, customer insights, business intelligence, communications, creative, visual merchandising, PR and customer service experience, and more. 

In this interview, Jenkins discusses the concept behind the “More Than Just Cute” campaign, appealing to the next generation of customers, and how platform integration needs to work in a martech stack to create a seamless customer experience.   

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing programs, and how workspaces have evolved.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback through multiple channels, and how the Verizon Business Mastercard® enables the company to deliver a meaningful small business customer loyalty program.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalty program, and how the brand connects emotionally with its customers through experiences.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyalty program member base in a short amount of time, offering choices and flexibility during the pandemic, and treating members like family.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience. 

Send us a text

Loyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the 2023 Loyalty Expo.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge Mobile Telematics, about the dangers of distracted driving and how technology can positively impact customer behavior.  

Send us a text

Loyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive Plus rewards program, and its new employee loyalty program. 

Send us a text

Hilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology innovations that make processes easier for guests, and brand partnerships that offer guests and Hilton Honors members even more benefits and perks, Hilton has set the bar high for what it means to truly deliver an elevated customer experience.  

As a hospitality brand, the goal is to make the stay better for guests in almost every corner of the world. This includes loyalty program design, enhancing the value proposition and loyalty redemption, and making travel more seamless and flexible for program members.

To learn about Hilton’s latest customer loyalty and experience efforts, Mark Johnson, CEO of Loyalty360, spoke with Brad Anderson, Vice President of Hilton Honors at Hilton. Anderson joined Hilton nearly eight years ago and leads the overall global strategy for the brand’s award-winning loyalty program, Hilton Honors, which now reaches more than 195 million members worldwide. Since joining the company, Anderson and his team have charted new courses for the program, achieving massive growth—almost 130 million new members. 

In this interview, Anderson discusses the brand’s growing portfolio, establishing the right strategic partnerships, and speaking the language of Gen Z and Millennial travelers through digital innovation.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers want and need, and the importance of retention.

Send us a text

Mark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at the 2023 Loyalty360 Loyalty Expo.

Send us a text

Loyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveraging a small footprint in a big country, and using the data and insights from loyalty programs to shape strategy. 

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Amanda Jamerson, Senior Director of Hilton Honors, about her upcoming awards presentation at the Loyalty Expo, how the Space-Available Upgrade program works, and what attendees can expect from the presentation.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, and how the program provides meaningful value for its members. 

Send us a text

Loyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at KOA, about her upcoming presentation at the 2023 Loyalty Expo on collecting and leveraging customer data.

Send us a text

IKEA Canada is an award finalist for this year’s Loyalty360 Awards for the Employee Engagement & Impact category at the upcoming Loyalty Expo, held May 8-10 in Orlando, FL.

Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about his upcoming awards presentation at the Loyalty Expo, the importance of leveraging the company’s frontline co-workers, and what attendees will learn from the presentation.

Send us a text

Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations.

To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader effort to enhance the overall guest experience, Loyalty360 spoke with Cathy Chavenet, Paris Baguette’s North America Chief Marketing Officer. Chavenet is a seasoned marketing professional with extensive experience in the food service industry, particularly in the coffee and snack shop sector. At Paris Baguette, Chavenet is responsible for brand marketing initiatives and menu innovation.

In this interview, Chavenet discusses the brand’s updated rewards program, approaching challenges while leveraging opportunities in technology, and building emotional loyalty by creating joyful experiences for guests.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Andres Barry, President of JetBlue Travel Products, about the brand’s customer loyalty strategy, how they engage with customers and innovate the TrueBlue loyalty program, and how the brand plans and implements partnerships.

Send us a text

Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program. 

Send us a text

Donatos was recently named a finalist for this year’s Loyalty360 Awards, presenting in the Customer Loyalty Strategy category at Loyalty360’s Loyalty Expo, May 8-10 in Orlando. At the event, Erin will share her story on how Donatos leverages customer data to drive and enhance customer loyalty. 

 Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about her upcoming presentation at the 2023 Loyalty Expo and Donatos’ customer loyalty success.