As Jayzen likes to point out…”It’s the most wonderful time of the year!”  It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands!  While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model.  That is the power of a great brand.  Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your SuperFans and those in your career audience are willing to wait in line for, want you on their team and ultimately help you achieve your next career breakthrough.

Jayzen is thrilled to welcome Nicole Hasse to the show.  In 2022 Nicole teamed up with Melissa Gilbert, known to many as Laura Ingalls Wilder from the famous Little House on the Prarie television series.  Together, they co-founded Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it.   She has had an incredible career working for some of the most notable retail brands and shares a wealth of success insights.

Guest Bio

Nicole Haase

Co-Founder and CEO

Modern Prairie

Nicole Haase is a dynamic executive and brand builder with over 20 years of experience creating innovative product concepts, leading ambitious teams, and facilitating profitable growth. She has been building high performing brands for over two decades, serving in leadership positions at companies such as Williams-Sonoma, Lucky Brand Jeans and ModCloth. As an executive, she is known for her unique ability to combine both creativity and financial insight to deliver extraordinary results.

Recognizing a significant gap in the market, in 2022 she teamed up with Melissa Gilbert to co-found Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. Since its launch, the brand has organically grown to nearly 500,000 followers on social media and 30,000 on its dedicated app.

Born in Boston, Massachusetts, Haase’s upbringing was steeped in the entrepreneurial spirit instilled by her parents. Embracing their ethos, she champions the message of limitless possibilities and firmly believes in the transformative power of opportunity. Her academic pursuits include studying at Boston College and obtaining her master’s at the Carroll School of Management where she honed her skills and shaped her vision for the future.

Haase currently resides in Huntington Beach, CA and believes that talent, teamwork, and tenacity will always lead to success.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Check out Modern Prarie at Modernprairie.com

For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work even when you’re not in the room. Tune into hear Jayzen’s top tips on how to make sure that you have identified and have a plan to super–serve your career super fans as you strive for your next career breakthrough.

Jayzen is excited to welcome Rachel Hernandez to the show. Rachel is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors. With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO. Rachel shares how you can use the tools that she uses for clients in your own career.

Guest Bio

Rachel Hernandez

Director of Brand Strategy, Next Net Media

Rachel Hernandez is the Director of Brand Strategy for Next Net Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services.

With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched Next Net Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week.

Notably, Rachel’s success extends beyond her professional endeavors. She earned a coveted finalist spot for the Woman in Content Marketing of the Year by Masthead Media and Content Marketing Institute. An authority in her field, she’s a sought-after guest on marketing podcasts and a revered speaker on the international circuit, where she imparts wisdom on the pivotal intersections of content marketing, brand strategy, and SEO.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week, Jayzen shares his ideas on a critical element of your personal brand development, how you make people feel.  That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning intentional about what you want that to be?  It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and are you delivering on that with every interaction.

Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman, to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.

Guest Bio

Ed Soo Hoo

Worldwide CTO - Global Accounts

Lenovo

Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New and Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational.

An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight-time startup exec (seed to IPO to buyout). 

A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.

“The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.”

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month! As we enter week 2 of Pride Month, Jayzen is excited to welcome his guest, Sharon-Franklin Brown, Chief Impact Officer of the Los Angeles LGBT Center. Sharon also serves as the Board President for LA Pride, one of the oldest and largest LGBTQ+ Pride festivals in the country.

Sharon has remarkable career story to share and works tirelessly to create space for her community and make the world a more equitable place for trans and gender non-conforming people. As Chief Impact Officer for the largest organization in the world serving the LGBTQ+ community, she is responsible for providing strategic leadership, management, guidance to programs and Human Resources for a staff of nearly 800 employees as well as impact efforts through grantmaking, and community engagement.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

Happy Pride!

Guest Bio

Sharon-Franklin Brown

Chief Impact Officer, Los Angeles LGBT Center

& Board President, LA Pride

Sharon-Franklin Brown is a navigator of change and a recipient of the Leadership Award for her extraordinary contributions by supporting and furthering civil rights in advancing workplace diversity in an exceptional manner on behalf of the Employment Round Table of Southern California and the City of Los Angeles. As Chief Impact Officer for the Los Angeles LGBT Center, she is responsible for providing strategic leadership, management, guidance to programs and Human Resources for a staff of nearly 800 employees as well as impact efforts through grantmaking, and community engagement. She is celebrating 15 years with the Center and currently serves as the President of the Board of Directors for Christopher Street West Association/LA Pride.

Sharon became a national speaker on transgender rights after being terminated from Fayetteville State University, a historically black university, for being a trans-woman. Sharon was on the leading edge during her speaking engagements at colleges and universities on the importance of including gender identity and gender expression in their anti-discrimination policies. In 2010, she co-wrote the “ground breaking” recommendations for “Model Protocols – Police Interactions with Transgender Individuals” which was later adopted by the Los Angeles Police Department as policy. Folks who have met Sharon know that her impact is tangible and that her incredible influence has helped to create a more diverse, inclusive, and equitable society.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy LGBTQ+ Pride Month! Jayzen is thrilled to be launching Pride Month with the incredible Wilson Cruz! Wilson currently stars as Dr. Hugh Culber on Star Trek: Discovery. As the first openly gay actor to play an openly gay character on series television, Wilson first came into our homes as Ricky Vasquez on My So Called Life in 1994. His career has spanned television, film and Broadway - and he continues to be an amazing activist for his community.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

Happy Pride!

Guest Bio

Wilson Cruz

Award-winning Actor, Activist and Humanitarian

Award-winning Actor, Activist, “Actorvist,” and Humanitarian Wilson Cruz currently stars as Dr. Hugh Culber on the Award-winning CBS All Access series STAR TREK: DISCOVERY, which premieres its 4th Season on November 18th. He appeared on the Netflix series THIRTEEN REASONS WHY and in Hulu’s 2020 GLAAD Award-Winning original animated kids’ series THE BRAVEST KNIGHT. He is also the Executive Producer of the critically acclaimed docuseries called VISIBLE:OUT ON TELEVISION airing on Apple TV+ that investigates the importance of TV as an intimate medium that has shaped the American conscience, and how the LGBTQ movement has shaped television.

Receiving the Emery S. Hetrick Award from the Hetrick- Martin Institute for Outstanding Contributions to LGBTQ Youth, for his role as Rickie Vasquez on the ABC series MY SO CALLED LIFE, Wilson became the first openly Gay actor playing an openly Gay role on series television. Cruz also starred as Angel in the West Coast premiere of the Pulitzer Prize and Tony Award winning musical RENT which earned him both The Ovation and Drama Logue awards before his reprisal of the role on Broadway.

Cruz recently accepted GLAAD’s Vito Russo Award and the Make A Difference Award from the Matthew Shepard Foundation. He has also received the Rand Schrader Distinguished Achievement Award from the Los Angeles LGBTQ Center, the Liberty Award from Lambda Legal, the Visibilidad Award from GLAAD, the Fusion Achievement Award from Outfest, the Latino Spirit Award for Achievement in Entertainment and Advocacy from the California Latino Legislative Caucus, the Harvey Milk Equality Award, the Lincoln Aston Public Service Award, Aston-Brooks Award, and the Advocate Award from AdColor. He served as the Director of Entertainment Industry Partnerships and National Spokesperson for GLAAD, currently serves on the board of GLSEN and devotes considerable time supporting other LBGTQ organizations as well. Wilson is a first generation American of Puerto Rican descent.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

“I'm the child of immigrants, I grew up in a very small town in Pennsylvania, I'm queer, I'm South Asian, and I came of age post 9/11. So there were a lot of things that had me be the outsider in the room. Early in life, I realized that I can be the outsider and be not seen and ignored, or you can utilize that outsider status to actually lead…to take charge to be the one at the head of the group versus the one in the back.” And now, as the leader of the nation’s top Asian-American theater company, Snehal Desai is using his successful career as a storyteller and artist to further his community and the world around us. Forging new paths, Snehal has build an incredible career as a director and producer and continues to expand the reach of the East West Players to critical acclaim, always staying true to his values and personal brand.

Snehal is on the faculty of USC's graduate program in Arts Leadership where he teaches Executive Arts Leadership. Snehal is a graduate of Emory University and the Yale School of Drama.

Guest Bio

Snehal Desai

Producing Artistic Director

East West Players

Snehal Desai is the Producing Artistic Director of East West Players, the nation's premier Asian-American theater company and one of the longest running theaters of color in the US.

Before this time, Snehal was a freelance director working across the United States and the UK. He is a member of the Asian Pacific American Media Coalition (APAMC) and serves on the boards of the Consortium of Asian American Theaters and Artists (CAATA) and Theater Communications Group (TCG) and National Alliance for Musical Theatre (NAMT). Snehal found a home at East West Players because he found it to uniquely stand at the intersection of artistry and social justice. As an artistic leader, he has sought to raise awareness on social issues that affect Angelenos by personalizing them through storytelling.

A Soros Fellow and the recipient of a Tanne Award, Desai was in the Inaugural Class of Theatre Communications Group’s (TCG) “Spark” Leadership Program. He was also the Inaugural Recipient of the Drama League’s Classical Directing Fellowship. Snehal is on the faculty of USC's graduate program in Arts Leadership where he teaches Executive Arts Leadership. Snehal is a graduate of Emory University and the Yale School of Drama.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Check out East West Players at : EastWestPlayers.org

Growing up as an Asian American in the lower east side of Manhattan, Connie’s early experiences shaped what would become her future career as a global business leader. Early in her career, Connie made what she says is one of the best decisions ever…packing everything and moving across country to a city with no job, no connections and an uncertain future. Knowing that her and her husband wanted more, they took the risk on the future and it defined the next several chapters in her career.

Now as the EVP and Chief Global Growth Officer for Nu Skin, Connie is responsible for a $2.7 billion business in over 50 markets. Over her career, she has developed a powerful personal brand and she shares some really amazing career lessons and stories that we all can learn from.

Guest Bio

Connie Tang

EVP & Chief Global Growth Officer

Nu Skin

Connie Tang joined Nu Skin as executive vice president and chief global growth & customer experience officer in April 2021. Throughout her career, Connie has established herself as a top business leader by focusing on the needs of the customer first, driving transformative digital customer experiences and leading global growth and expansion.

Connie has extensive experience in both beauty and direct selling, including serving as president and CEO of Princess House, president of the U.S. division of JAFRA Cosmetics, vice president of special markets at BeautiControl and board positions at several other companies.​

She is a strong advocate for initiatives in diversity, equity and inclusion and has served as an inspiration to many women around the world, mentoring women at all professional levels. She was named one of the Top 50 Asian Americans in Business by the Asian American Business Development Center and is a five-time recipient of the Top 100 Women-led Businesses in Massachusetts as well as a four-time honoree as one of The Most Influential Women in Direct Sales by Direct Selling News. Connie was born in Hong Kong, raised in New York City, and is fluent in Cantonese, Spanish and English. ​Connie holds a bachelor’s degree from Brooklyn College.

When she is not working, Connie enjoys traveling with her family and spending time with their dogs. She loves Broadway musicals and is a huge Star Trek and Marvel fan, along with anything related to superhero movies. ​

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

As Cynthia puts it, the Chief Financial Officer in any company is one of the most cross functional leaders, thus she describes her role as “the dot connector.” Cynthia Chu has built an amazing career stretching across several industries and reaching to every corner of the globe, always expanding her toolkit to drive her career forward. She shares fantastic stories and valuable insights that have helped her achieve her career goals.

While at NBC Universal, she was the CFO of USA Network and previously the CFO of Oxygen, overseeing the finances of some of the most successful content in the portfolio. Now as CFO and Growth Officer at Audible, her role also emcompases marketing functions for the successful and ever-expanding company.

Guest Bio

Cynthia Chu

Chief Financial Officer and Growth Officer

Audible

Cynthia Chu joined Audible in 2015 as Chief Financial Officer. Adding oversight of marketing in 2021, her role has since expanded to CFO and Growth Officer. She most recently served as CFO for the USA Network division of Comcast NBC Universal, which followed her first divisional CFO appointment overseeing NBC's newly acquired Oxygen Media. Prior to her long career with NBC, Cynthia worked at GE, where she earned a Six Sigma black belt qualification. A native of Hong Kong, Cynthia is a graduate of the University of Wisconsin.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

As a true creative leader and proclaimed “purpose-driven change agent,” Maryam has an amazing career story that we all can learn from and be inspired by. Without originally setting out to do so, Maryam’s career in marketing has put her at the helm of several top brands. Currently, she is the Head of Marketing, Community & Global at Nextdoor, the popular platform and app that connects communities around the world, ultimately helping people find a sense of belonging.

Prior to joining Nextdoor, Maryam was the CMO of Hyatt, Gannett, NBCUniversal, and Univision, leading sweeping transformations at each. At the height of her career, she decided to “take a pause” and gained national attention by sharing her experience in a New York Times essay.

Guest Bio

Maryam Banikarim

Head of Marketing, Community & Global, Nextdoor

Co-founder, NYCNext

Maryam Banikarim captured national attention with her viral New York Times essay on taking a “pause” at the height of her highly successful career. As a chief marketing officer who led four major businesses through sweeping transformations and top-line growth, Maryam has made a name for herself as a purpose-driven change agent who embraces diversity and inclusion and

builds brands that are respected and loved.

Maryam’s passion for community drew her to Nextdoor, the neighborhood network where neighbors go to connect to the neighborhoods that matter to them so they can belong. At Nextdoor, Maryam oversees marketing, community and global.

Prior to Nextdoor, Maryam was global chief marketing officer of Hyatt, Gannett, NBCUniversal, and Univision. Maryam earned a reputation as a bold leader who took on disruption and championed purpose. In each role, she innovatively applied a wide array of marketing tools to move her organization forward, creating value while inspiring employees, customers, and a range of stakeholders. Maryam helped transform Hyatt into the most preferred hospitality brand, driving loyalty and community among high-end travelers. With a portfolio of 13 global brand experiences, she elevated the organization by mobilizing colleagues, launching brands and businesses, reimagining loyalty, and establishing unprecedented partnerships.

Maryam currently serves on the board of One Spa World, Reporters without Borders and the Mobile Marketing Association. She is an advisor to Brand 50, Strawberry Frog, and Cove Hill Partners and a member of Fast Company’s Impact Council, Adweek’s Women Trailblazers, and the Time 100 Advisory board.

At the height of the pandemic, Maryam co-founded NYCNext, a grassroots volunteer movement aimed at supporting New York’s artist community and revitalizing the city. To date the non-profit has produced 14 live pop ups including A Moment for Broadway and convened world-renowned artists for a star-studded rendition of Billy Joel's New York State of Mind to drive civic action in the New York community.

A graduate of Barnard College, Columbia Business School, and Columbia’s School of International Affairs, Maryam has been widely recognized for her achievements. These include Fast Company’s “Top 10 Disrupters,” Advertising Age’s “Women to Watch,” and Forbes’ “Most Influential CMO List”.

In 2019, she was awarded the Columbia Alumni medal ⎯ the highest honor given by the Columbia Alumni Association. And in 2021 she was Columbia Business School’s commencement speaker.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world. Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career. In addition to leading the strategic and creative development of the Eagles brand, Jen is active in her community of Philadelphia and works to drive equality for women in sports.

As part of her fifteen year career in television and entertainment, Jen spent six years as Senior Vice President of Digital at Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.

Guest Bio

Jen Kavanagh

Senior Vice President of Marketing & Media

Philadelphia Eagles

Jen Kavanagh is the Senior Vice President of Marketing & Media and is responsible for leading the strategic and creative development of the team's brand, original content, marketing, digital, media and experiential strategies.

Under her leadership, the Eagles have grown its programming to include multiple streaming series and podcasts as well as new, interactive strategies and experiences designed to engage the team's 9.5 million fans globally across all Eagles platforms.

Kavanagh has spent more than 15 years in media and entertainment. Prior to joining the Eagles in 2018, she founded and headed a strategic advisory firm working with Fortune 500 companies, television networks and high-growth startups.

Previously, as Principal at BRaVe Media Ventures, Kavanagh led advisory work for media and consumer brands, placing an emphasis on brand strategy, sales strategy, marketing strategy, organizational development and OTT strategy. Additionally, she was responsible for the content acquisition and development arm of the business, driving innovation around packaging for co-production partners.

Kavanagh also spent six years at NBC Universal as Senior Vice President of Digital at the company's Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

“Interesting work keeps your mind nimble and curious..” Just one of the incredible bits of wisdom from Alison Moore. As an accomplished executive in media and tech, her constant curiosity and drive for learning has shaped her career and leadership style in many ways. After top leadership roles at Condé Nast, Daily Candy, NBC Universal and HBO, Alison made the leap to the non-profit sector as CEO of Comic Relief US, best known for their Red Nose campaign culminating with Red Nose Day on May 26, helping raise life-changing funds to ensure a healthy future for all children.

Comic Relief US’s Red Nose Day campaign has raised $275 million since 2015, positively impacting 30 million children — and now, you can get your very own Red Nose at your nearest Walgreens! Or, head to RedNoseDay.org to lend your support, and help make a difference by donating today. #NosesOn.

Guest Bio

Alison Moore

CEO

Comic Relief US

Alison Moore joined Comic Relief US in 2019 with extensive and diverse experience across the media and tech sectors. Alison came to Comic Relief US to grow the engagement, scale, and impact of its important mission: driving positive change through entertainment.

Through her leadership, Comic Relief US is creating new content campaigns and launching innovative

social impact-led funds, providing more platforms for brands, organizations and communities to make a

greater impact together. The funds raised will support nonprofits, community-led partners and their

programs to tackle the consequences and root causes of intergenerational poverty. Since 2015, Comic

Relief US has partnered closely with Walgreens, NBC, and the Bill and Melinda Gates Foundation on its

year-round Red Nose Day campaign to end child poverty. In the past 7 years Red Nose Day has raised

over $275 million and positively impacted over 30 million children in the U.S. and around the world.

Alison was previously the Chief Business Officer, Beauty Collection at Condé Nast, overseeing the

Glamour and Allure brands. Prior to Condé Nast, Alison was Chief Revenue Officer at SoundCloud, and

held multiple executive level positions at NBC Universal, DailyCandy and HBO.

Alison is on the Board of Directors for TRACE, the top global media & digital platform for Afro-Urban

cultures & youth empowerment and is on the Board of Directors for Downtown Music Holdings, a global

company that owns, manages, and develops businesses with a vision for a more equitable and

innovative music ecosystem. Alison is an Advisor to several early stage digital start-ups, and is a member

of Chief, the network of senior women leaders.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

After seeing a reporter set-up for a live shot as a young man, Richard Borjas knew he had found his calling. As a television executive, showrunner and now CEO of Bormont Enterprises, Richard has had an amazing career with equally rich stories to share. Most recently, he was the executive producer of Red Table Talk: The Estefans, featuring Gloria Estefan, her husband Emilio and others from the family.

Prior to that, he helped launch TheKelly Clarkson Show to great fanfare, and won a Daytime Emmy for Un Nuevo Día, while at Telemundo. Richard gives great advice on how to build your own brand, leverage your brand attributes to advance your career and when to adjust the volume on your brand for a given audience.

Guest Bio

Richard Borjas

Showrunner & CEO

Bormont Enterprises

Richard Borjas is the Showrunner & CEO of Bormont Enterprises., and was recently responsible for the overall creative and execution of Red Table Talk: The Estefans.

Prior to that, he was the Vice President, Programming and Development, NBCUniversal Domestic Television Distribution. In this role, he developed original programs and formats to help create a robust slate of projects and managed the daily creative affairs for a number of shows, including “The Kelly Clarkson Show,” “Access,” and “Access Live.”

Borjas previously served as VP, Production for Telemundo. He oversaw the development and production of multiple programs for the network, including its morning program “Un Nuevo Día” for which he won a Daytime Emmy Award. In addition, throughout his amazing career, he has worked on a number of other award winning shows including Cristina Show and Good Morning America.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Have you ever wanted to learn about marketing yourself directly from a seasoned CMO? This is your chance! Jayzen is thrilled to welcome his old friend, David Miller, to the show. David is the CMO of the San Diego Zoo Wildlife Alliance, home of the world famous San Diego Zoo and Safari Park, two of the top tourist destinations in California. David shares a number of fantastic stories and lessons from his incredible career through what is arguably the most dynamic period in modern marketing and advertising. He knows firsthand the power of a great brand, and how to build your own to advance your career.

Prior to the San Diego Zoo Wildlife Alliance, David ran marketing for the iconic LA Philharmonic, leading the charge for the historic Hollywood Bowl and Disney Concert Hall, and drove amazing growth as SVP marketing for Universal Studios Hollywood.

Guest Bio

David Miller

Chief Marketing Officer

San Diego Zoo Wildlife Alliance

David Miller leads San Diego Zoo Wildlife Alliance’s marketing department in planning, crafting, and executing communications, sales, membership, licensing and sponsorship initiatives, with the ultimate goal of driving guest engagement and education to further the organization’s mission of saving wildlife and advocating for a world where all life thrives.

Prior to joining San Diego Zoo Wildlife Alliance, Miller served as senior vice president of marketing communications and partnerships at Universal Studios Hollywood. There, he directed content strategy and development for both traditional and digital marketing, managed corporate partnerships with media outlets and sports franchises, and oversaw Universal’s intellectual property relationships and co-branding efforts. Miller also worked as director of marketing communications for the Los Angeles Philharmonic, and led marketing, branding and outreach efforts for performances at the Hollywood Bowl and at Walt Disney Concert Hall; and was director of marketing and sales at the California Health & Longevity Institute.

Miller has proven success in defining creative vision and leading project teams to execute on a global scale. His expertise in engaging audiences and creating memorable experiences makes him well suited to build meaningful and lasting connections between people and wildlife, and grow even greater support in San Diego Zoo Wildlife Alliance’s commitment to save species worldwide.

Miller holds a bachelor’s degree in business administration and management from Biola University with an emphasis in marketing. He serves on the brand/content committee of Visit California, a nonprofit working in partnership with the state’s travel industry.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.

First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you? 

Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.

Finally: Test for resonance. Is it going to stick? Once you've identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?

Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges. .

Guest Bio

Jon Dakss 

Founder and CEO, Palladium Consulting

An early Internet and Interactive Video pioneer and inventor of nearly 40 video-related patents, Jon has spent his 20-year career leading product and engineering teams to build innovative and award-winning digital experiences at large scale. Jon runs Palladium Consulting, a Fractional CTO/CPO and Executive Advisory practice, supporting clients ranging from early-stage startups to global media powerhouses with data, product and technology leadership as well as partnerships. Jon was EVP & Chief Digital Officer at EPIX (An MGM Company) where he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer SVOD platform, awarded two Webby honors for Best Streaming Service. At NBCUniversal Jon led numerous company wide technology, product and innovation teams in the Office of the CTO, partnering with all NBCU divisions and brands to launch new digital businesses and hundreds of industry-first experiences ranging from Streaming Video, to Mobile Apps and Messaging, to Interactive Synch-to-TV Experiences to Virtual Reality and beyond. Jon lives in Livingston New Jersey with his wife, three children and a crazy dog.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Jamie Wolf to the show. She is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Having an incredible career as an entrepreneur, Jamie has created and built multi-million dollar companies across several industries. After writing her first book, she was continually asked for her advice on how to get a book written and published. Eventually, she paused to listen to her career audience and began to see the situation as a potential new business, ultimately founding the Million Dollar Story Agency with the goal of helping other entrepreneurs turn their own personal journeys into million dollar businesses.

Guest Bio

Jamie Wolf

CEO and President

Million Dollar Story Agency

Jamie Wolf, MBA, is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Specifically, she works with high achievers ready to establish themselves as the go-to expert in their space. She helps them skyrocket their credibility and authority, join the ranks of elite thought leaders, and reach a broader audience by becoming USA Today and Wall Street Journal best sellers in anthologies, done within 120 days, without even writing! She is also the founder of Wolf Tide Publishing. One-hundred percent of the dozens of 6- to 9-figure entrepreneurs who have chosen to work with Million Dollar Story Agency have hit #1 best seller; their books have stayed in the Top 25-Top 100 for 12+ months.

A multiple bestselling author herself, she also hosts the Million Dollar PIVOT podcast. Her purpose is to inspire others to dream big, implement fast, never quit, and stay surrounded by amazing, inspirational humans - always! And to ensure an entrepreneur writes the right book or chapter, one that strategically targets the creation of more clients. When you share your powerful story, you are truly seen as an extraordinary and remarkable leader, one of the elite and passionate difference-makers!

Jamie is mom to 3 adult children, a rescuer of many animals, and lives on the coast in SC.

www.milliondollarstory.co

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to be joined by Migdalia Figueroa, President & General Manager of Telemundo Orlando. Starting as an intern knowing no one in the business, Migdalia has built a truly remarkable career by always being ready to dream big, take a risk and develop the skills needed to succeed in her next role. She is an Emmy award winning producer and was formerly the General Producer of the iconic flagship program, “El Show de Cristina” with Cristina Saralegui, who is often referred to as the Spanish language Oprah.

Guest Bio

Migdalia Figueroa

President & General Manager

Telemundo Orlando

Migdalia Figueroa is the President & General Manager of Telemundo Station Group’s Orlando

Station, WTMO. She previously served as Vice President of News at NBC 6 South Florida, the NBC-owned station serving the Miami/Fort Lauderdale market, where she was responsible for relaunching the station’s news brand and mission, and for redefining and implementing new editorial and production styles and workflows.

Prior to joining NBC 6, Migdalia was Senior Vice President of Content and Brand for the Telemundo Station Group. In that role, she had oversight of local branding and local newscast overall performance at all stations. She was promoted to that position after joining Telemundo in January 2005 as Vice President of News for the Miami station, taking it to the #1 spot in that very competitive market during her tenure, a position it maintains to this day.

Migdalia was recently honored with the coveted Silver Circle Award for her over 30 years of experience, excellency and contributions to the industry. A winner of five individual and one station regional EMMY award, she began her broadcast journalism career as a news producer in her native Puerto Rico. In 1990, she moved to New York City, where she joined the Univision station. Two years later, she moved to Miami to produce Univision Network News, weekend edition, also serving as Executive Producer of WLTV’s newscasts, Executive Producer for Univision Online, and General Producer of the iconic flagship program, “El Show de Cristina,” before moving to Telemundo.

Migdalia graduated from the University of Puerto Rico with a degree in Mass Communications, and a major in Broadcast Journalism. She recently completed a certificate degree in Diversity & Inclusion from eCornell University, and is committed to these values, as well as to the practice of mentoring, believing they all have much to contribute to the whole of the industry. She makes her home between Orlando and Pembroke Pines, Florida, with her family and dogs.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Bobby Amirshahi to the show! Bobby is the Senior Vice President of Corporate Communications for Macy’s, Inc and manages all communications for the entire enterprise. After an incredibly successful communications career in cable television and entertainment, Bobby made a complete industry shift when joining Macy’s. He shares a fantastic career story on how he successfully navigated the pivot (and believes that you can too), and as a communications specialist, he knows first hand the power of personal brand, and how to leverage it to advance your career.

Guest Bio

Bobby Amirshahi

Senior Vice President, Corporate Communications

Macy’s, Inc.

Bobby Amirshahi joined Macy’s, Inc. in December 2020 as senior vice president of corporate communications. In this role, Amirshahi leads enterprise-wide communications for the company, including crisis and issues management, media relations, colleague communications, financial communications, corporate giving and thought leadership.

Prior to Macy’s, Amirshahi served as senior vice president of corporate communications for Univision Communications Inc. where he led all external and internal corporate communications for the company, including all business-to business public relations campaigns. Previously, he served as vice president of public relations and communications at Time Warner Cable Inc. where he led communications teams charged with publicizing consumer and business products as well as financial communications and issues management. Before joining TWC, Amirshahi was senior director of public affairs at Cox Enterprises Inc.

Amirshahi began his career working in various public relations and corporate communications roles at Cox’s cable subsidiary, Cox Communications. Amirshahi also led all of West Coast publicity for Viacom’s Comedy Central and Spike TV brands out of Los Angeles.

Amirshahi earned a bachelor’s in History from The College of William & Mary in Virginia.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

To celebrate International Women’s Day, we are highlighting some of our favorite conversations with three fantastic entertainment and media executives. Our guests include Michelle Alban, Vice President of Communications and Social Impact for Paramount Global Networks Americas, Puja Vohra, Executive Vice President of Marketing and Strategy at Showtime Networks, and Paula Williams Madison, the Chairman and CEO of Madison Media Management LLC and Eight Madison Media Works. These three powerhouses exemplify what it means to #BreakTheBias.

Guest Bios

Michelle Alban

Vice President of Communications and Social Impact for Paramount Global Networks Americas

Michelle leads the development and execution of all internal and external communications strategies, as well as social impact projects for ViacomCBS Networks Americas, which includes Latin America and is based in the Miami office. Alban brings over 15 years of international communications, public affairs and media industry experience to the role and is a proud veteran of the US Air Force.

Puja Vohra

Executive Vice President, Marketing And Strategy, Showtime Networks Inc.

In her role, Vohra oversees the marketing of all SHOWTIME original programming, including award-winning series such as BILLIONS, THE CHI, BLACK MONDAY, YOUR HONOR, THE GOOD LORD BIRD and THE L WORD: GENERATION Q. She also oversees its full-funnel media efforts, promotions, digital strategy and social media, as well as brand strategy and analytics. Vohra is a seasoned leader with over two decades of experience working with leading brands around the world.

Paula Williams Madison

Chairman and CEO of Madison Media Management LLC and 88 Madison Media Works Inc.

In 2011, Madison retired from NBCUniversal, where she had been Executive Vice President of Diversity as well as a Vice President of the General Electric Company (GE), then the parent company of NBCU. During her 22 years with NBCU, she held a number of successful leadership roles, including President and General Manager of NBC4 Los Angeles, Los Angeles Regional General Manager for NBCU’s Telemundo TV stations and Vice President and News Director of NBC4 New York. She was also named one of the “75 Most Powerful African Americans in Corporate America” by Black Enterprise Magazine.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to welcome Rebecca Norlander to the show! Rebecca is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.

Rebecca has always had a passion for developing the next generation of technical talent. She has led efforts to advance primary and secondary school STEM education to address the underrepresentation of women and people of color in computer science.

Guest Bio

Rebecca Norlander

Global Head & Vice President, Personal Systems Software Engineering HP Inc

Rebecca Norlander is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. She has worldwide responsibility for the PS Software strategy as well as the PS Software Engineering Center of Excellence. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.

Prior to joining HP, Rebecca was CEO and co-founder of Health123, a Seattle-based Healthcare IT company. She previously spent nearly 20 years at Microsoft that culminated in several senior software leadership roles, including Technical Strategist to Microsoft Chief Software Architect Ray Ozzie and General Manager of Windows Security.

Rebecca has always had a passion for developing the next generation of technical talent. She has led efforts to advance primary and secondary school STEM education to address the underrepresentation of women and people of color in computer science. Her contributions include serving on the board of the Technology Access Foundation, the National Board of the American Association of University Women, and the Board of Advisors for the Anita Borg Institute for Women and Technology. She has appeared as a keynote speaker and panelist at various conferences, including the Grace Hopper Women in Computing conference.

Rebecca holds a Bachelor of Science degree in Computer Science from Boston University (BU), where she received the 2015 Distinguished Alumna Award from the BU College of Arts and Sciences, the first woman to earn this distinction. She also received the 2008 Distinguished Alumna

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.

James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal. Early in his career, he took very deliberate steps to build and hone his personal brand, which has led to career breakthrough after career breakthrough. His experience, tips and advice are full of career wisdom that everyone can learn from.

In celebration of Black History Month, be sure to check out the Lead With Your Brand Black Voices page that showcases the amazing career stories on the show from successful executives who happen to be black. Click over to LeadWithYourBrand.com/blackvoices for all of the insightful shows over our three seasons.

Guest Bio

James Lavallee

Vice President, Global Marketing

The Trade Desk

With more than 20 years of experience in Advertising Sales Marketing, James joined The Trade Desk in September 2021 as the Vice President of Global Marketing. James runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.

Most recently, James was Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In that role, he was responsible for creating and executing best-in-class revenue generating solutions, utilizing Comcast’s creative/technical capabilities to deliver results for local, regional and enterprise clients.

In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides to BIPOC SMBs across the Comcast Footprint. In addition to the Comcast RISE program, he joined the Comcast DE&I Executive Council as the representative of the Comcast Advertising Division.

Prior to joining Effectv, he held the position of Vice President, Portfolio Sales Marketing at NBCUniversal, overseeing the ad sales trade marketing efforts for NBC, USA, Syfy, WWE and Chiller networks. He also worked in Advertising Sales Marketing for Discovery Communications, VH1 and ESPN.

James earned a B.A. at Tufts University in Boston and earned certificates in Sports Marketing and Advertising Sales and Marketing from New York University’s School of Professional Studies. James and his family reside in Brooklyn, New York.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Dr. Imani Walker to the show! Dr. Imani is a physician trained in General Adult Psychiatry, author and commentator. You’ve probably also seen her on Bravo’s “Married to Medicine: Los Angeles” and “Watch What Happens Live.” She shares some amazing career stories and advice on how she has developed a clear brand voice. Always an advocate for those in the community who need help, much of Dr. Imani’s work focuses on providing mental health to underserved populations, including homeless, incarcerated and indigent people. She is a strong advocate for breaking mental health stigmas around the world, and is a proud board member of the Made of Millions Foundation.

Guest Bio

Dr. Imani J. Walker

Chief Medical Officer & Psychiatrist

Dr. Imani J. Walker is a physician trained in General Adult Psychiatry. She has had the honor of completing her undergraduate training at Xavier University of Louisiana as well as earning a Master's in Science in Public Health from Tulane University. Dr. Imani later obtained her medical degree from New York College of Osteopathic Medicine and completed her training at esteemed medical institutions, including Temple University and UCLA.

After completing a fellowship in Forensic Psychiatry, she opened a private practice in Southern California. She is currently Chief Medical Officer at Gateways Hospital & Mental Health Center. Her focus is caring for acutely ill psychiatric patients, including those with extensive forensic backgrounds, as well as providing mental health care to the homeless and indigent populations.

Dr. Imani also has experience in coping with the emotional impact of racism against people of color, hailing from a mixed-race Black, Jamaican, and Chinese family. She possesses a bright personality that is relatable to her global audience and not only shines through her medical work but also in her writing. She has penned articles about mental health and holistic wellness and has been featured as a guest commentator on Gawker, The Grio, The Root, KTLA, Fox 5 LA, Essence Magazine, NBCLX, and others. She has also been honored as a member of Essence Magazine’s “Woke 100” in 2019.

Dr. Imani currently lives in Los Angeles and can be found on NBCUniversal’s Bravo Network where she's a cast member of “Married to Medicine: Los Angeles,” and has made past appearances on “Watch What Happens Live” and “Amplify Our Voices”. A strong advocate for breaking mental health stigmas around the world, she’s a proud board member of the Made of Millions Foundation. She’s also the host of the weekly podcast series "Imani State of Mind,” where she keeps it real and shares gems with listeners on surviving today’s turbulent times.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s the final week of the #LeadWithYourBrandChallenge!

Each week since we started 2022, Jayzen has been breaking down the Lead With Your Brandtm system into its five steps. With our final step, the Challenge is focused on Step Five: Promote Yourself.

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you. Step Five is learning how to market yourself and leveraging what others say about you, even when you’re not in the room!

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

Jayzen is also excited to welcome his guest, Areva Martin to the show. Areva is an award-winning Civil Rights Attorney, Wall Street Journal and USA today best selling author, CNN legal analyst and host of the web based talk show The special Report with ArevaMartin and the radio show Areva Martin Out Loud on KBLA Talk 1580. Her most recent book is Awakening: Ladies, Leadership and the Lies We’ve Been Told.

Guest Bio

Areva Martin

Civil Rights Attorney & Best Selling Author

Passionate, outspoken and insightful, Areva is one of the nation’s leading voices in the media. An award-winning attorney, advocate, legal and social issues commentator, talk show host and producer, Areva is an audience favorite on a long list of shows from Dr. Phil, The Doctors to World News Tonight.

Areva is a CNN Legal Analyst whose television credits include cohosting CBS’ daytime syndicated talk show Face the Truth and The Doctors, an Emmy Award-winning talk and informational show in its 14th season. She is a regular on Good Morning America and ABC News Live Prime and talk and news shows across CNN and HLN.

Areva’s third book, Make It Rain: How to Use the Media to Revolutionize Your Business and Brand (Hachette 2018) was released in March and instantly soared to the top of Amazon, Nielsen, Publishers’ Weekly and Barnes & Noble bestsellers’ lists. In Make It Rain, Areva shares insider’s tips on how to find your authentic voice, amplify it and use it to grow your influence and power. Her fourth book, Ladies, Leadership and the Lies We’ve Been Told (Leadership Press 2021) has received raved reviews

A Harvard Law School graduate, Areva founded the Los Angeles based civil rights firm, Martin & Martin, LLP. As an attorney, she has been involved in high profile cases and has been identified as a Southern California Super Lawyer consecutively for the last five years, a designation reserved for the top 5 percent of attorneys in the state. She has won myriad awards including the L’Oreal Paris’ Women of Worth, Los Angeles County Women of the Year, Ford’s Living Legend Award, the James Irvine Foundation Leadership Award and Union Bank’s Neighborhood Hero Award

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 5 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Four: Keep Up Your Image.

The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create you create your signature projects.

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

This week, he is excited to welcome Keesha Boyd to the show. Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.

Guest Bio

Keesha Boyd

Executive Director for Multicultural Video and Entertainment

Comcast NBCU

Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.

As a seasoned and culturally-fluent media executive, Keesha does more than balance budgets. She is deeply passionate about providing economic equity for underrepresented content creators and pioneering new ways to amplify stories reflective of communities of color. Keesha is the key player behind several first-of-its-kind content destinations engaging Black viewers, including the launch of two Black-owned linear networks and, most notably, Comcast’s first ad-supported video service known as the Black Experience channel on Xfinity.

Keesha is a proven and purpose-driven leader who has held several progressive roles at notable Fortune 500 companies Ryder Transportation and McDonald's Corporation. She holds a B.A. from Emory University and two Master’s degrees from Columbia University with a focus on organizational behavior as well as race, culture and cultural identity. Her diverse background makes her uniquely-equipped to drive measurable results among the teams she leads and the game-changing work they produce.

When Keesha is not on the corporate stage, she enjoys watching movies, listening to hip-hop, indulging in self-care and healing practices, mentoring young women and coaching professionals on how to navigate corporate America. She is also a member of Delta Sigma Theta Sorority, Incorporated and co-chairs the Technology Committee of The Links, Incorporated, Philadelphia Chapter, one of the nation’s oldest and largest volunteer service organizations.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Three: Refine Who You Want to Be.

Now it is time to take your brand attributes and turn up the volume to be the best you you can be. I don’t just say, “I’m a good presenter.” I say, “I’m a showman!” I don’t just say, “hey I’m well networked and have great relationships with people.” I say, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

Jayzen is also thrilled to welcome Sepi Shyne to the show. Sepi has had an incredible career as an attorney and in November, 2020, she was elected to the city council of West Hollywood, CA. In doing so, she became the first out LGBTQ Iranian elected anywhere globally and locally became the first woman of color elected to West Hollywood’s City Council.

Guest Bio

Sepi Shyne

Mayor Pro Tempore, City of West Hollywood

Mayor Pro Tempore Sepi Shyne made history in November 2020 when she was elected to the West Hollywood City Council. She became the first out LGBTQ Iranian elected anywhere globally and locally became the first woman of color elected to West Hollywood’s City Council. Her election also ushered in West Hollywood’s first female-majority City Council. Mayor Pro Tempore Shyne’s priorities include advocating for affordable housing, protecting renters and social service programs, social justice, small business revival, and bringing the people’s voices to City Hall.

Mayor Pro Tempore Shyne currently serves on the following City Council Subcommittees: Homelessness Subcommittee, West Hollywood Pride Subcommittee, Finance & Budget Subcommittee, Events Ad Hoc Subcommittee, and the 1343 Laurel Avenue Ad Hoc Subcommittee. She also represents the City of West Hollywood on the Westside Cities Council of Governments and is currently serving as its Chair.

Mayor Pro Tempore Shyne received her Bachelor of Science from San Jose State University with a double concentration in Accounting and Management Information Systems and a Minor in Drama with an emphasis in Directing. She received her Juris Doctorate with a specialization certificate in litigation from Golden Gate University School of Law in San Francisco.

As an LGBTQ+ and civil rights leader for more than 20 years, her leadership has helped secure equal rights for all. Before her election to the West Hollywood City Council, Mayor Pro Tempore Shyne served on the City of West Hollywood’s Lesbian and Gay Advisory Board, on the City of West Hollywood’s Business License Commission, and on the Los Angeles County Assessor’s Advisory Council on which she continues to serve. Additionally, she has led many boards and organizations, including the LGBT Bar Association of Los Angeles and as a Board of Governor and Steering Committee leader with the Human Rights Campaign Los Angeles. Mayor Pro Tempore Shyne is a Co-Organizer of WeHo Neighbors Helping Neighbors, a community group created during the pandemic to help get resources to seniors, people with disabilities, and people in immunosuppressed households via social media and volunteer check-in calls. In every board and organization she has led, she has recruited and elevated women and people of color to leadership positions to create more diversity, inclusion, and equity.

Mayor Pro Tempore Shyne lives in the Mid-City area of the City of West Hollywood with her wife and their fur-babies.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take notice of and use their efforts to help you in your career.   It’s about finding your unique voice and letting it shine through in everything you do.  Additionally, you have to show people, not tell them.  That is, you have to walk the walk and not just talk the talk.  Finally, you’ve got to execute work projects using your brand filter.  What is the secret sauce that only you can bring to each and every project? 

Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.

Guest Bio

Amy DuBois Barnett

Senior Advisor, Bravo Mondo

Media Executive/Private Equity Investor/Author

An award-winning media executive and author, Amy DuBois Barnett has held senior leadership roles at Time Inc, Hearst and Disney, and has also successfully grown several independently owned media brands. She is currently a Senior Advisor for the newly formed growth capital firm, Bravo Mondo. Barnett joined Bravo Mondo from Outside Interactive, Inc., the world’s leading platform for active and healthy lifestyle content and experiences, where she oversaw the company’s 16 media brands and Outside Studios as their first-ever Chief Content Officer.

Formerly, Barnett was an SVP and General Manager at Paramount where she had P&L responsibility for BET’s digital platforms. In 2021, she grew BET Digital’s following to 62 million, generated 2 billion annual video views, and drove an unprecedented 10x increase in operating income. In her prior years as EVP, Digital of Entertainment Studios and theGrio, Barnett increased monthly video views by 600% and the social footprint by 250%. She was also a senior executive at ESPN where she led the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated. Before ESPN, Barnett was Editor-in-Chief of Ebony where she redesigned and modernized the magazine and website to critical acclaim. Under her leadership, Ebony won a record-breaking 28 awards from the National Association of Black Journalists and was listed as one of the 25 Fastest Growing Magazines in the Country by Ad Age. Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she oversaw their digital relaunch. As Chief Editor, Barnett grew Teen People’s print and digital audience to category leadership. As Editor-in-Chief of Honey magazine, she doubled the rate base and earned national recognition for the young brand. Barnett has a B.A. from Brown University and an M.F.A. from Columbia University.

In 2014, she served as an Adjunct Professor at Northwestern University’s Kellogg School of Management. Barnett is also the author of the NAACP Image Award-nominated book, Get Yours: How to Have Everything You Ever Dreamed of and More.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 3 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Two: Know What You Stand For Today.

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you!

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet to help you define your career audience!

Are you one of those people who know they need to be on LinkedIn, but are not quite sure how to maximize it? If so, this week’s guest is for you! Jayzen is thrilled to welcome Jennifer Darling to the show. Jennifer has had an incredible career in sales and marketing, and as a “revenue generating machine” she has helped countless people rise to the next level. She is also the author of LinkedIn: 52 Tips for Sales Success.

Guest Bio

Jennifer Darling

Sales & Marketing Expert

Think “force of nature” – in the best possible way. A Revenue Generating Machine, Jennifer Darling has a knack for turning ideas into money-making opportunities.

She teaches audiences to engage innovatively, connect more effectively, and increase their visibility in new and valuable ways that lead to more customers and referrals.

With over 20 years’ experience in advertising sales and sales management for companies such as FOX, NBC, CBS, and Comcast, she knows what works and what doesn’t to boost sales. Even in the most challenging times, she’s led her team to record-breaking results (during the recession, she bought her boss a new Audi, yay him!).

Author of the highly sought-after book, Increase Your Leads with LinkedIn: 52 Tips for Sales Success, Jennifer helps business professionals tackle sales with simple, stress-free strategies.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 2 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step One: Define Your Audience.

You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet to help you define your career audience!

Jayzen is thrilled to welcome Patrick Huey to this week’s show. Patrick has had a fascinating career in the hospitality industry in many roles and is now part of the core leadership team of The Quin House, Boston’s newest private social club. Patrick is a huge believer in not being bound by a pre-written script in your career and taking advantage of every opportunity to connect with people and grow your skills.

Guest Bio

Patrick Huey

Executive Director of Membership, Marketing, Programming & The ‘Quin Impact Fund

The Quin House

Patrick Huey brings his mastery to The Quin House - Boston’s newest private club - overseeing the membership, marketing, and programming divisions as well as philanthropic initiatives through The Quin Impact Fund. Most recently Vice President of Spa & Retail at Montage International, Patrick relocated to Boston from California to join The Quin House where he is dedicated to nurturing The Quin House’s mission in creating a “home away from home” where the regions interesting and interested meet, work and play.

Patrick also serves as Chairman of the Board for the International Spa Association.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at leadwithyourbrand(dot)com to help you develop and refine your professional brand and achieve your next career breakthrough in 2022!

Plus, hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest, Mike Sington. After an incredible career rising through the executive ranks at Universal Studios, Mike has amassed a massive social media following and is known as Hollywood’s Ultimate Insider.

During his career at Universal Studios, Mike co-created and produced Universal's world famous Studio Tour. He established and helmed the studio's renowned Tour Guide Program, famous worldwide as the leading launching pad for Hollywood's top Industry power players. Mike also created and developed Universal's ultra exclusive VIP Experience and Tour, specially designed for A-list celebrities, heads of state, and other high profile guests.

Guest Bio

Mike Sington Senior Executive at NBCUniversal (Ret) Entertainment, Pop Culture, and Lifestyle Expert

Mike Sington graduated from college and arrived in Hollywood knowing no one in the Industry, having no job, not even a place to stay. He quickly landed a coveted job as a movie studio tour guide, rising rapidly through the ranks to a senior level executive position. During his career at Universal Studios, Mike co-created and produced Universal's world famous Studio Tour. He established and helmed the studio's renowned Tour Guide Program, famous worldwide as the leading launching pad for Hollywood's top Industry power players. Mike also created and developed Universal's ultra exclusive VIP Experience and Tour, specially designed for A-list celebrities, heads of state, and other high profile guests.

A former senior executive at NBCUniversal, Mike is the ultimate Hollywood insider who takes fans behind the scenes of Hollywood, giving them an insider's view of the entertainment industry and pop culture. He is an entertainment, pop culture, lifestyle, and celebrity expert with worldwide clout, influence, and expertise.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

To connect with Mike Sington:

mikesington(dot)com

TW, IG, LI/mikesington

As we close out a challenging and eventful 2021, we are taking a moment to reflect on Season Two of the Lead With Your Brand! Podcast. We’ve pulled together some of our favorite clips, stories and advice from the season to help each of you move towards your next career breakthrough in 2022. Our guests include:

Nawal Fakhoury, Director of Employee Experience @ LinkedIn

Congressman Mark Takano

Jill Kargman, Best Selling Author

Kosha Irby, CMO, Professional Bull Riders (PBR)

Louis Vega, President, Dow North America

Jack Rico, Host and Journalist

Paula Madison, Chairman & CEO, Madison Media Management LLC

Cameron Dillavou, Head of Global Brand Strategy, Amazon Prime Video

Puja Vohra, Executive Vice President, Showtime Networks

Susan Feniger, Chef and Culinarian

Katie Soo, Chief Marketing Officer, KiwiCo, Inc.

Michelle Alban, Vice President of Communications and Social Impact, ViacomCBS Networks Americas

Kelly Edwards, Writer, Executive & Diversity Thought Leader

Rita Prosyak Drucker, Head of Marketing Partnerships, Boom Supersonic

Oswald M. Méndez, Co-Founder & CEO, New Majority Ready LLC

Susan Jin Davis, Social Impact Officer, Al Roker Entertainment

Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives

Thank you to all of our listeners. We always appreciate hearing from you and look forward to an incredible lineup of guests for Season 3, starting in January, 2022.

Happy New Year!

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Renée Baker to the show. Renée has had an incredible career journey in the financial industry as an advisor, CMO and now Head of Private Client Group Advisor Inclusion Networks for Raymond James. Renée shares a wealth of experience in how to be an effective leader and versus just being a manager of people and things. Her mantra of “never playing small” is a lesson for anyone’s career.

Guest Bio

Renée Baker

Head of Private Client Group Advisor Inclusion Networks

Raymond James

In her role, Renée provides corporate support and leadership for the Women Financial Advisors Network, Black Financial Advisors Network and Pride Financial Advisors Network. Renée and her team are focused on the recruitment, retention and advancement of diverse financial advisors to help them achieve long-term success. She collaborates with the Raymond James PCG Education & Practice Management team to provide solutions, tools and resources to help advisors grow their businesses. Renée also works closely with internal and external partners including the firm’s head of diversity and inclusion in support of the firm’s commitment to diversity and inclusion.

Previously, Renée served as chief marketing officer for Carillon Tower Advisers, a subsidiary of Raymond James. She was responsible for the global marketing strategy for seven affiliate brands, while leading a team of marketing professionals across several departments. Renée is a seasoned marketing executive with extensive experience across various channels and geographies. Before joining Raymond James, she held senior-level marketing roles at several financial services firms, most recently at Aberdeen Standard Investments. She was also an adjunct instructor at the University of South Florida, where she taught advertising management.

Renée is a member of the Raymond James Diversity and Inclusion Advisory Council, having previously served as the firm’s national co-leader for the Mosaic Multicultural Inclusion Network; and serves as a mentor for several Raymond James’ associates programs and American Corporate Partners, which are focused on helping veterans and active-duty spouses find meaningful employment opportunities and develop long-term careers. Active in the community, she is also a trustee for American Stage Theatre Company, where she serves as the co-chair for the equity, diversity and inclusion committee and is a member of the board of directors for the Susan G. Komen Breast Cancer Foundation.

She holds a Bachelor of Science degree in finance from Rutgers University, a Master of Business Administration degree from The Pennsylvania State University and a doctorate in business administration from Wilmington University. Renée also completed executive education at the Securities Industry Institute, hosted by SIFMA and Wharton, and holds several securities licenses. She has been the recipient of several industry awards and was recognized by The Pennsylvania State University, as the 2021 Smeal Alumni Award Recipient for Diversity Leadership and Financial Planning magazine as one of the “20 People Who Will Change Wealth Management in 2020.”

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

Jayzen is excited to welcome his old friend and colleague, Matt Atchity to the show. As the self-proclaimed “ultimate film nerd,” Matt has been a pioneer in the world of websites for the entertainment industry. He led the team that brought Rotten Tomatoes and the Tomatometer into the lexicon, making it a household name. He shares a ton of insights into his personal brand and leadership style, all rooted in having fun and having a passion for what you do.

Matt has been seen in local and national media as a movie expert and is currently the General Manager of Moviefone.

Guest Bio

Matt Atchity

General Manager

Moviefone

Matt Atchity has over twenty years of experience managing and building websites that cover a variety of entertainment categories, such as movies, TV, music, celebrities and video games. Matt has been the General Manager of Moviefone since 2018, and prior to that he was Head of Programming at TYT Network. For ten years, Matt led the team at Rotten Tomatoes that made the brand a household name. As Editor in Chief, he was responsible for the overall direction of editorial content and the brand.

As part of that role, Matt’s movie previews were seen and heard by nationwide audiences. He made weekly appearances on Good Day LA, FoxNews.com and Adam Carolla’s podcast. He is an acknowledged expert on movies and TV, and has appeared multiple times on national outlets such as Nightline, ABC News, CBC News, and CNN.

Previously, Matt’s been a Senior Content Producer at Yahoo!, and a producer for Chiat/Day, Warner Bros. Online and America Online.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

LEAD WITH YOUR BRAND!™ Podcast

Season 2, Episode 46 : Human Doing to Human Being : Nathalie Trouillot- Lubensky, CEO, The Center for Integrated Leadership

Description:

Jayzen is thrilled to welcome Nathalie Trouillot- Lubensky to the show. She has had an incredible career with 20+ years in executive marketing, she has managed $250M P&Ls and developed brand-boosting 360 campaigns. Always leading with her human-centered and people first approach to business, she’s held senior management positions at Edmunds.com. Disney, ESPN and SONY Pictures and shares some of her top career breakthroughs and the wisdom that got her there.

Nathalie is currently the founder and CEO of The Center for Integrated Leadership, a global strategic and operational advisory and coaching practice focused on business and leadership transformation in Entertainment, Video Games, Digital Services and and Non-profits.

Guest Bio

Nathalie Trouillot- Lubensky

CEO

The Center for Integrated Leadership

Nathalie Trouillot-Lubensky is dedicated to global storytelling, reaching and captivating audiences and keeping them forever. Whether it’s entertainment, sports, automotive or gaming they all have one thing in common: impactful brands. She worked her way up to Vice President of Affiliate Marketing at MTV Networks and senior management positions at Disney, ESPN and SONY Pictures, where she ran global marketing and ran two television channels for SONY in Latin America. After SONY Television, she served as CMO at Edmunds.com, where in less than 18 months she revitalized the brand and how car buyers research and buy cars. She most recently made her mark in the $200 billion video game industry as GM & CMO of a video game payments company, Xsolla. Nathalie is currently the founder and CEO of The Center for Integrated Leadership, a global strategic and operational advisory and coaching practice focused on business and leadership transformation in Entertainment, Video Games, Digital Services and and Non-profits.

Nathalie currently serves on the board of Haven Hills, a non-profit providing safety, shelter, and support to all victims of domestic violence and The National Urban Technology Center. As board member, Nathalie advises on all brand, marketing, growth strategies and DEI&B initiatives. She is an International Coaching Federation Certified Coach.

Nathalie lives in Venice, CA with her two children, Luc and Chloe.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

“I make people want to watch things.” In our world of ever-expanding sources of content, Dudley Beene has built an incredible career on getting you, the viewer, to tune in through the power of creativity. He is a big believer in exploring your passions and continually finding ways to use and express them, whether in your career or other aspects of your life.

As Vice President for Studio City, he leads the creative for an innovative, respected company producing daily promotion for every major studio: ABC/Disney, CBS, NBC/Universal, Fox Television Stations, Debmar-Mercury and Warner Bros. He is responsible for engaging and motivating a team of 50+ editors, creative directors, and graphic designers and overseeing scripts and production in the promotion of TV's top-rated shows.

Guest Bio

Dudley Beene

Vice President, Client Service

Studio City

Dudley Beene is the VP of Client Service for Studio City, a full-service entertainment marketing agency.

Starting in LA, working for Neilson, he homed in on what audiences respond to and what motivates people to watch content. Over the past 17 years he has worked for Studio City rising from writer to creative director to vice president. From his first account: South Park to Live with Kelly and Ryan, Ellen, Judge Judy, NCIS and more; his promotional background crosses all genres and networks. The constant is his playful and irreverent take on brands combining humor with impact to make viewers take notice.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.

In the midst of “the great resignation,” now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a lattice to explore. Oftentimes, the best career move you can make is lateral or even a small step back that can ultimately propel you forward. It is about having the curiosity to break out of the box and take on a new challenge, while keeping an eye on the big picture and where you want to go.

Gail has had an incredible career by constantly challenging herself to learn new skills and thus, bring more to the table. Starting her career as a computer programmer, her curiosity about all aspects of business and running an organization have been the driving force in her many career breakthroughs.

Guest Bio

Gail McGovern, president and CEO of the American Red Cross, began her career as a computer programmer at AT&T. She moved up the ranks to become executive vice president for the Consumer Markets Division, a $26 billion business with 40,000 employees. In 1998, Gail joined Fidelity Investments where she served as president of Fidelity Personal Investments, a unit with 10,000 employees and a half trillion dollars of assets under management.

Four years later, Gail joined the faculty of Harvard Business School where she taught marketing. In 2008, she accepted the position of president and CEO of the American Red Cross, a $3 billion organization devoted to alleviating human suffering in the face of emergencies.

Since joining the Red Cross, Gail has helped to transform the 139-year old American institution into a 21st Century emergency response and blood services organization. Her transformational initiatives have led to improved fiscal stability, and have expanded the reach of lifesaving Red Cross services. She has also overseen the enormous growth of the organization’s social media presence – including the introduction of a series of free mobile apps for first aid, hurricanes, tornadoes and other emergency scenarios that put lifesaving skills at people’s fingertips.

Gail is a graduate of Johns Hopkins University, where she received an undergraduate degree in Quantitative Sciences, and Columbia University where she earned her MBA. She was awarded alumna of the year from both Universities. Gail was recognized by Fortune Magazine in both 2000 and 2001 as one of the most powerful women in Corporate America.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand dot com

To book Jayzen for a speaking engagement or workshop at your company, visit : JayzenPatria dot com

To learn more about about the American Red Cross or to make a contribution, visit RedCross dot org

Season 2, Episode 44 : Know the “Why” In Your Career : Jill Tang

Serial Entrepreneur, Community Builder and Women in STEM advocate

Description:

Finding purpose in one’s career is a struggle for many people. Jayzen’s guest this week, Jill Tang, has built an incredible career and opened doors for women in tech across Asia by truly understanding her purpose and staying true to it everyday. Based in Shanghai, China, Jill is the co-founder of Ladies Who Tech and works tirelessly for the advancement of women in the tech industry, reaching over 50,000 members in Asia. She is a big believer in the idea that what you do is not who you are and understanding the “why” in your career is what will propel you forward.

Guest Bio

Jill Tang

Serial Entrepreneur, Community Builder and Women in STEM advocate

Jill Tang is the co-founder of Ladies Who Tech, a social enterprise focusing on changing the status quo and promoting gender diversity and inclusion in the STEM industry through offering women digital skilling education, career opportunities and community network. It connects more than 50,000+ members across all social media in greater China and now has presence in 12 cities including Singapore and Kuala Lumpur.

Her work has been covered by Forbes China, the Guardian, BBC, TechNode, Paper, CGTN and CNN. Jill is the finalist for 2016 Australia China Young Alumni of the year and top 100 Gen T in China by Asia Tatler in 2019. In 2020, Jill was awarded the ’Social Impact Award’ at AmCham Future Leaders of the Year Awards.

She holds a Bachelor of Commerce from Latrobe University, Master of Applied Finance from Monash University and MBA from Melbourne Business School.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen shares his best lessons on something that's crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.

Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.

Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they'd be open to grabbing a virtual coffee or hopping on a quick call. 

Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn't mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time. 

Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation's leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.

Guest Bio

Sydney Seiger

Chief Marketing Officer, Vistra Corp.

Dr. Sydney Seiger leads Vistra’s retail brand marketing, consumer experience and brand strategies, new product development, advertising, digital marketing, direct sales and consumer insights.  Her approach to building and maintaining a culture of data-driven decision making drives long growth across consumer and business segments in the most competitive deregulated energy markets in the U.S.

In her current role, Seiger leads a large and diverse team of professionals across fifteen functional areas of marketing to conceive and champion award winning customer acquisition and retention campaigns and multiple first-to-market products and services - all centered on powering more possibilities for the customer

Seiger holds a PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics from Baylor University.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Jayzen is excited to welcome Adriana Waterston to the show. As a self-proclaimed “research junkie,” Adriana helps her clients and industry better understand diverse consumer segments. Her specialty is in “finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts,” making research more relatable and practical in purpose.

She has a great career story to tell, from drama class with Debra Messing to evolving into one of the top researchers in the business and recently launching a new practice for the emerging cannabis market.

Guest Bio

Adriana Waterston

Chief Revenue Officer and Insights & Strategy Lead

Horowitz Research

As Chief Revenue Officer and Insights & Strategy Lead, Adriana oversees Horowitz’s Latinx, BIPOC,millennial, and Gen Z research. She also heads up Green Horizons, Horowitz’s recently-launched division specializing in Cannabis and Holistic Health.

Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, toys, and of course, the emerging Cannabis market, among others. On the consumer side, Adriana helps clients reach, serve, and resonate with Latinx and BIPOC consumers and emerging audiences like today’s cannabis consumer. On the DEI side, she helps companies address issues of corporate culture and talent development, particularly for Latinx, BIPOC, LGBTQIA+, and employees with disabilities.

A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine. She is frequently quoted in the trade press and has presented at numerous events including the Cultural Insights Forum, NAMIC conference, Hispanic TV Summit, Streaming TV Summit, NAB, Media Insights and Engagement, ARF (Advertising Research Foundation) events, and others. Among other accolades, Adriana received two CTAM TAMI awards and the Agency Executive Award for Research & Measurement for her multicultural work. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Harry Kargman to the show. As the founder and CEO of Kargo, a leading tech-focused marketing firm, Harry brings a wealth of business insights and advice on how best to keep up the pace, keep it all balanced and how to use a changing marketplace to your advantage. Harry’s experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Websummit, Cannes and other advertising and technology conferences, and has been featured in The New York Times, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets.

Harry holds over fifty patents related to Kargo’s technology and continues to push the company to innovate. Kargo has pioneered unique media formats and data across publishers to help serve the right advertising and creative formats to the right user. Kargo has been recognized with some of the highest honors in the digital advertising industry, including more than 7 Mobi and OMMA awards for creative innovation. Currently, the company has 200 diverse people strong across offices in New York City, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

Guest Bio

Harry Kargman, Founder & CEO

Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile brand advertising marketplace. Harry was named an EY Entrepreneur of the Year in 2016. Under his leadership over the last 15+ years, Harry has transformed Kargo from a small start-up into one of the advertising industry’s fastest- growing and most innovative technology companies — announced as an Inc. 500 winner in 2015. Harry sits on the Advertising Council Board of Directors.

His experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Web Summit, Cannes and other advertising and technology conferences, and has been featured in The NYTimes, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets.

Harry graduated with honors from Harvard College, where he is now an advisor to young entrepreneurs through the Harvard Innovation Lab. He lives in New York City with his wife and three children.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome Liberty Zabala to the show. As a seasoned reporter and television anchor, Liberty brings her amazing personal brand to every story. From interviewing Oprah to covering mass tragedies, Liberty has an incredible career story that has earned her four Emmy awards.

Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019. Liberty is currently on the Dean's List at American Military University while pursuing her Master of Arts in Homeland Security with a concentration in Counterterrorism.

Guest Bio

Liberty Zabala

Reporter & Weather Anchor, FOX 5 San Diego

Liberty Zabala is a 4x Emmy-winning Reporter & Weather Anchor for FOX 5 San Diego.

She was awarded the Vada and Colonel Barney Oldfield National Security Reporting Fellowship by the Radio Television Digital News Foundation for her work covering Marines, sailors, active duty service members and veterans in the nation's largest military town, San Diego.

Some of her most memorable stories include leading breaking news coverage of the Central American immigration crisis, covering devastating firestorms that burned across San Diego County, covering the San Bernardino terrorist attacks and most recently, the Las Vegas mass shooting. Her coverage also earned two San Diego Press Club awards.

In November 2016, Liberty was honored as one of 100 Comcast NBCUniversal employees selected from across the country to take part in (Morning Joe) Mika Brzezinski's "Know Your Value" program in association with MSNBC. Prior to that, she was one of four reporter trainees selected from across the country for the NBC Reporter Development Program.

Under the program, she went through intensive multimedia training workshops alongside NBCUniversal's top media executives, talent and coaches at NBC 5 Dallas, NBC 10 Philadelphia, and NBC 4 New York under the direction of The Poynter Institute's Al Tompkins.

She has conducted several high profile interviews including presidential candidates Rand Paul, Ron Paul & Newt Gingrich, Senator Kamala Harris, 37th Commandant of the Marine Corps General Robert B. Neller, world champion boxer Manny Pacquiao, comic creator Stan Lee and media mogul Oprah.

She is a graduate of California State University, Northridge with a degree in journalism and collateral in political science with an emphasis in international relations.

She is a dedicated member of Asian American Journalists Association where she served as a board director for the Los Angeles chapter and currently serves the San Diego chapter as president.

Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019. Liberty is currently on the Dean's List at American Military University while pursuing her Master of Arts in Homeland Security with a concentration in Counterterrorism.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Karen Horne to the show. With over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder. Through the programs that she creates and runs, she works to bring voice and opportunity to underserved communities and ensure that what we see as audience members reflects that communities that we live in.

Karen has had an amazing career, from getting a job at ABC while in college and working hand in hand with Bob Iger who was an emerging leader at Disney, to an inspirational meeting with Barbara Walters, she shares stories we can all learn from.

As an executive, she has worked across many areas of the entertainment industry, and now at WarnerMedia, she touches iconic brands such as CNN, Turner sports, Cartoon Network, and HBO and HBO, Max and Warner Brothers television, Warner Brothers films, Warner Brothers animation and Adult Swim - all with an eye on empowering diverse creators.

Guest Bio

Karen Horne

Senior Vice President, Equity and Inclusion Programs

WarnerMedia

As a senior executive with over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder.

Since coming to WarnerMedia in March of 2020, Horne has been involved in creating and implementing multiple pipeline programs that aim to amplify the voices of underrepresented communities. These programs give talented individuals, who would otherwise not have the opportunity, access to the entertainment industry to showcase their talent. She has brought expertise gained from her career to create cohesive programs, ranging from entry-level to mid-career, that service the entire enterprise. These programs support expansion in areas that have not traditionally been serviced (i.e., virtual production, games, news and sports, animation, comedy, etc.).

Before WarnerMedia, Horne was at NBC Entertainment and Universal Television Studios as Senior Vice President, Programming Talent Development and Inclusion where she was responsible for overseeing in-front-of and behind-the-camera primetime diversity efforts for NBC and Universal Television. While there, she started the Late-Night Writers Workshop in 2013 which changed the landscape of the writers’ rooms by increasing the number of women and ethnically diverse men, both of which were lacking. Another extraordinary program she developed was Female Forward, which guaranteed shadowing directors an opportunity to direct an entire episode in addition to the traditional shadowing access.

The programs and initiatives she created and/or developed became the industry’s gold standard and a blueprint for many other companies. Her background in finding and developing new talent allows her great ease in working with the creative world, while her corporate upbringing and work with C-Suite executives allows her equal comfort in any board room.

Horne has always been dedicated to increasing equity and inclusion in the entertainment industry throughout her career. She has been honored with several awards and recognitions for her diversity and inclusion work and her service to underrepresented communities. Horne serves on multiple industry boards and has spoken both nationally and internationally on diversity and inclusion best practices. She serves on the boards of Montclair State University’s School of Communication and Media, USC’s Annenberg Inclusion Initiative, The Alliance of Women Directors, RespectAbility, and The Urban League of the Greater San Francisco Bay Area. She is a member of several entertainment industry organizations.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In the final week of Hispanic Heritage Month, Jayzen is pleased to welcome Dr. Ilan Shapiro to the show. Throughout his career, Dr. Shapiro has been an outspoken health advocate for the Hisapnic community and has worked tirelessly to create health policy that is both accurate and accessible. During and before the COVID-19 pandemic, he’s been a featured commentator on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.

Currently, Dr. Shapiro serves as AltaMed’s Medical Director of Health Education and Wellness, helping to create and implement programs and services that expand access to care and improve outcomes for the community.

Early in his career, after graduating as Honorary Valedictorian with his medical degree, he worked for the Mexican Secretary of Health as the liaison between Mexico and the World Health Organization (WHO). Dr. Shapiro was recently recognized by the City of Los Angeles, the California State Assembly and the Los Angeles Times en Español as a one of the Héroes de la Pandemia.

Guest Bio

Ilan Shapiro, MD

Medical Director, Health Education and Wellness, AltaMed

Dr. Shapiro is a tireless advocate for health care equality, with a deep affinity for innovation and public health policy, especially relating to the Latino population.

Currently, Dr. Shapiro serves as AltaMed’s Medical Director of Health Education and Wellness, helping to create and implement programs and services that expand access to care and improve outcomes for the community. One of his biggest accomplishments at AltaMed has been the development of a dedicated AltaMed health and wellness facility. The center uses the latest technology, as well as traditional evidence-based principles and a hands-on approach, to teach members healthy habits relating to nutrition, fitness, and chronic condition management, a reflection of the combination of technology and innovation efforts to bridge new offerings for underserved communities.

As part of his educational efforts, he has been featured on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.

After graduating as Honorary Valedictorian with his medical degree, he worked for the Mexican Secretary of Health as the liaison between Mexico and the World Health Organization (WHO). He has created binational public health programs to improve the health of Hispanic communities on both sides of the border. In 2011, he was invited to join the White House Hispanic Policy Group and help educate and raise awareness for the Affordable Care Act and continue serving as an Advisor for the Foreign Affairs and Health Mexican Ministries. Dr. Shapiro is also a recent recipient of the Othli Award, an honor presented by the Consul of Mexico to recognize individuals working to improve the lives of Mexican nationals living in the United States and abroad.

In addition to his work at AltaMed, Dr. Shapiro serves on the Board of Governors at L.A. Care Health Plan. He currently acts as the regional director for the National Hispanic Medical Association.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s week three of Hispanic Heritage Month, and Jayzen is thrilled to welcome Flavio Morales to the show. Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. He has an amazing career story to share, which began when he formed ILLEGAL Interns, a public access show in East LA for bicultural Latinos while he was in high school. He’s gone on to work on some of the most iconic shows reaching the hispanic community.

He’s currently serving as an executive producer on the second season of LOL: Last One Laughing for Amazon in Mexico and he recently was an associate producer on acclaimed drama series Nicky Jam: El Ganador for Netflix.

Guest Bio

Flavio Morales

Executive Vice President

Endemol Shine Latino, U.S. Initiatives

Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.

Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.

He’s currently serving as an executive producer on the second season of LOL: Last One Laughing for Amazon in Mexico and he recently was an associate producer on acclaimed drama series Nicky Jam: El Ganador for Netflix.

Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.

Previously, Morales was a top programming executive at NBCUniversal's Telemundo's cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network's bilingual/millennial programming mix of series including hits like I Love Jenni, Fugitivos de la Ley, and Larrymania. In 2006, Morales won a Peabody Award for his work on the documentary, "For My Country? Latinos in the Military."

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed ILLEGAL Interns, a public access show in East LA, which showcased music, film, poetry, comedy and political activism. 

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

 To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

As we continue to celebrate Hispanic Heritage Month, Jayzen welcomes Margaret Lazo to the show. Starting her human resources career in retailing, Margaret brings a wealth of knowledge across several industries and has built a passion for helping organizations navigate change. She is a huge advocate for diversity and has worked tirelessly to develop a sense of community and belonging for her workforce. 

Margaret Lazo is Chief Human Resources Officer for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she leads all aspects of people strategy including talent development, organizational design, total rewards, employee experience and advancing diversity, equity, and inclusion.

Guest Bio

 Margaret Lazo 

Chief Human Resources Officer 

Univision Communications Inc. 

Margaret Lazo is Chief Human Resources Officer for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she leads all aspects of people strategy including talent development, organizational design, total rewards, employee experience and advancing diversity, equity, and inclusion. Since joining Univision in 2016, Margaret has brought expertise to contemporize the human capital function during a period of significant evolution, transformation and growth for the company as it increases its global reach through new products, services and acquisitions. In addition, she serves as Chair of the Univision Foundation. 

Previously, she served as Human Resources Leader for GE Capital’s Commercial Lending and Leasing businesses for the Americas. While there, she oversaw the sale and disposition of a significant portfolio of assets along with the transition of employees to successor companies. From 2012 to 2013, Margaret was with the global Commercial Real Estate business during a period of turnaround and growth. In addition, she co-led the GE Hispanic Forum employee resource group and served on GE’s Diversity Council.  

Prior to GE Capital, Margaret held several human resources leadership roles at NBC Universal across New York, Miami, and Los Angeles, including EVP of Human Resources for the cable & broadcast entertainment and digital properties, as well as SVP of Human Resources for Telemundo Communications Group and VP of Human Resources for NBC’s owned Television Stations division. Margaret played a critical role during a tenure marked by high growth in cable networks, digital investment and transformation, and the company’s strategic entry into the Hispanic media market. She began her career in human resources management at retailer, Macy’s.  

Lazo holds a B.S. Communications and Business from St. John’s University. She currently serves on the Boards of Hispanic Federation, whose mission is to empower and advance the Hispanic community; and the T. Howard Foundation, advancing diverse careers in media. 

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

For the first time ever on the Lead With Your Brand! Podcast, you will hear Jayzen truly surprised with “wait..you were on The Amazing Race??!!” And, now as CEO of a leading multicultural marketing agency, that’s just one of the great stories and useful insights that Oswald Mendez brings to the show.

As a kickoff to Hispanic Heritage Month, Jayzen is so thrilled to welcome Oswald to the podcast. As an openly gay man of Cuban decent, Oswald not only celebrates his own multiculturalism, he continually works to help brands understand and better meet the needs of multicultural consumers in a way that drives business impact.

Starting his career as a receptionist in a major advertising agency to pay for college, he has gone on to a successful career in the agency world and is currently the co-founder and CEO of New Majority Ready LLC, whose mission is to put multicultural audiences front and center in the business planning process for companies to engage meaningfully and authentically in their marketing and growth strategies.

Guest Bio

 Oswald M. Méndez 

Co-Founder & CEO, New Majority Ready LLC

Unconventional thinker who balances creative and analytical approaches to problem-solve. Throughout his career, Oswald has been at the forefront of market trends. His ability to combine analytics and the Zeitgeist has led to his business success by uncovering new and unique growth opportunities.

Oswald’s business trajectory began at the same time he started his studies at NYU. As a recent arrival to the U.S. from Cuba, it was out of financial necessity that he joined Conill Advertising, the largest Hispanic full-service agency at the time, to pay for college. And, it was there that he discovered his passion for companies to understand the importance of being attentive to future market trends while serving untapped audiences that can generate significant growth opportunities. It was at this intersection of culture and commerce that Oswald found his purpose in business.

 Currently, as CEO and Co-Founder of New Majority Ready, Méndez’ career path has come full circle in continuing his passion to super-serve and elevate under-represented audiences that are critical to the future of businesses. New Majority Ready’s mission is to put multicultural audiences front and center in the business planning process for companies to engage meaningfully and authentically in their marketing and growth strategies.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

 To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

Jayzen is so thrilled to welcome his former colleague and all around amazing person, Susan Jin Davis, to the podcast. Susan has an amazing story to tell that is truly at the intersection of career and life. She has an incredible understanding how intertwined work and life are and need to be. As a self-proclaimed “change agent,” Susan leads with her bold brand to support her community and the world we all share, with a “pay it forward” attitude, constantly trying to open doors for those around her.

Susan has had an incredible career journey, serving as Comcast’s first Chief Sustainability Officer, working as an attorney and many other roles. She has been a pioneer in the field and currently is the Social Impact Officer for Al Roker Entertainment. In addition to her work in sustainability and social impact, She is a tireless advocate for diversity and the AAPI community.

Guest Bio

Susan Jin Davis

Social Impact Officer, Al Roker Entertainment

Susan Jin Davis has 30 years of experience in the telecommunications, media, entertainment, and technology industries. She currently serves as Social Impact Officer for Al Roker Entertainment, a leading producer of TV, digital, branded programming and entertainment. She is also an advisor for ALO Advisors, a firm specializing in areas of sustainability, diversity, and corporate social responsibility.

She is also serving as a Senior Advisor on Social Impact & Sustainability for Philadelphia Soccer 2026, as part of Philadelphia's application team to be a host city for the World Cup games in 2026. Her focus is on human rights such as worker rights, housing, discrimination, safety and security, and grievances.

Most recently, Ms. Jin Davis was a senior executive at Comcast Corporation, where she held a multitude of roles over a 15-year career at the Company, including becoming the company’s first Chief Sustainability Officer, creating the framework for the company’s Environmental, Social, and Governance disclosures, operationalizing its renewable energy and energy efficiency strategy, and contributing to transforming its fleet to low-carbon vehicles.

Ms. Jin Davis is a well-experienced and well-respected executive in the area of diversity, equity, and inclusion (“DEI”). While at Comcast, Ms. Jin Davis negotiated a historic Memorandum of Understanding between Comcast and the Asian American and Pacific Islander (AAPI) national community as part of the company’s acquisition of NBCUniversal. This created ground-breaking diversity commitments in the areas of programming, supplier, employment, and community investment that are the foundation for the company’s current DEI strategy.

An advocate for Asian Americans and Pacific Islanders (AAPIs) in business and corporate America, she is active in the AAPI community nationally. She serves as the Chair of the Board of the Asian Pacific American Institute for Congressional Studies (APAICS) and serves on the Board of the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE). Additionally, Ms. Jin Davis is a past board member of Leadership Education for Asian Pacifics, Inc. (LEAP) and the Asian and Pacific American Scholarship Fund (APIA Scholars). Her other volunteer leadership service includes the Board of Directors of the Juvenile Law Center and the Board of Trustees of her undergraduate alma mater, Bryn Mawr College where she earned a Bachelor of Arts degree in political science.

She holds a Juris Doctor degree from the Dickinson School of Law of Penn State University. The active runner, arts lover, and foodie lives in Kennett Square, Pa. with her daughter, Sophia.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?”

 Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more.

 Guest Bio

Ms. Jackie Hernandez is a strategic and visionary multi-media business leader with expertise in driving commercial revenue growth, transforming business models, building brands, and leading world-renowned companies’ teams. Over her tenure Jackie has turned around negative trends, unlocked business performance, built successful sales and marketing organizations. Her business and cultural fluency in key markets (US Hispanic, North America, Consumer Youth market, and International) have informed all her work and helped her attain industry acclaim for originality and differentiation. 

Currently Ms. Hernandez is CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement.  

Formerly, Jackie was President of Combate Americas, Chief Marketing Officer of NBCUniversal Hispanic Enterprises, Chief Operating Officer of NBCUniversal Telemundo Enterprises and Publisher of People en Español and TEEN People. 

Jackie has earned various industry awards, including FORTUNE’s Most Powerful Latinas in 2017.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

 To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

 To learn more about our guest, Jackie Hernandez, visit : newmajorityready.com

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!

Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the same level of attention. 

So, listen in as Jayzen breaks it down using the"Lead with Your Brand" system!

This week, Jayzen welcomes Chase Harmer to the show.  Chase has had an incredible career in FinTech, as a pioneer in virtual credit card technology. He’s built multi-million dollar companies and holds seven patents.  Now, after a life tragedy, he has pivoted his goals and aims to help a billion people through his new Wishes Inc platform that delivers financial support to those in need in a fully transparent manner.

Guest Bio

Chase Harmer 

Founder, Wishes Inc & FinTech Innovator

Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute. Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes delivers the resources and financial support needed quicker than any other platform in the market.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Jayzen is so excited to welcome Nawal Fakhoury to the show! If you have ever wondered if you could do more with your LinkedIn profile and how and why some people just seem to have all of the connections, this is the show for you! As the Director of Employee Experience at LinkedIn, she is the “official” LinkedIn Cheerleader. She’s made it her mission to cheerlead for the employees and the company both inside and outside of the LinkedIn walls and drive company culture. Nawal shares her best tips and tricks on how to build your network and hone your personal brand, and how she used LinkedIn to leveragher network and land the job she’s always wanted.

Since joining LinkedIn in 2014, Nawal has developed the company’s global onboarding experience, redesigned the enterprise-wide people manager training journey, designed their signature program “Culture Camp” in an effort to scale our culture through employee volunteers, and created LinkedIn’s culture social strategy known as #linkedinlife – which allows for the world to peek behind the blue curtain and see their an employee’s experience firsthand and unfiltered.

Guest Bio

Nawal Fakhoury

Director, Employee Experience @ LinkedIn

Nawal Fakhoury serves as LinkedIn’s ultimate “Culture Champion” as the Director of LinkedIn’s Employee Experience team. Nawal and her team are responsible for fueling LinkedIn’s unique company culture by designing and delivering global programs across LinkedIn’s to ensure every one of our employees has an exceptional employee experience.

Since joining LinkedIn in 2014, Nawal has developed the company’s global onboarding experience, redesigned the enterprise-wide people manager training journey, designed our signature program “Culture Camp” in an effort to scale our culture through employee volunteers, and created LinkedIn’s culture social strategy known as #linkedinlife – which allows for the world to peek behind the blue curtain and see our an employee’s experience firsthand and unfiltered. She currently manages a team of five who bring LinkedIn’s culture to life through employee programs in Bangalore, Dublin, New York, San Francisco, and Mountain View, CA.

Before her LinkedIn days, Nawal was first introduced to Talent Development during her time at NBCUniversal where she facilitated learning & development experiences for various employee populations and provided thought leadership on employee engagement initiatives for various brands including CNBC, USA Network, Bravo and Telemundo.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
 

Jayzen is thrilled to chat with Rita Drucker on the show. Rita has one of those super cool jobs that you hear about and has had an incredible career journey across entertainment, tech and now aviation. In her words, “your career is basically a suitcase,” taking skills and experiences from each position and bringing them with you to the next. Rita has packed an amazing suitcase and has fantastic stories and advice that anyone can learn from. Currently, she is in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom, which is creating a sustainable supersonic commercial airliner.

Rita is a former movie studio executive with nearly two decades of entertainment marketing experience, Drucker often uses movie references as she makes complex ideas sound simple. From working on films like Avatar, X-Men, and Ice Age, to founding Yahoo Storytellers content studio and leading brand integration at Snapchat, Drucker has helped companies across industries grow through collaboration.

Guest Bio

Rita Prosyak Drucker

Head of Marketing Partnerships

Boom Supersonic

“I have a very particular set of skills.” The iconic line delivered by Liam Neeson’s character in the action thriller Taken is how Rita Drucker describes a career that has constantly evolved and allowed her to build a skill arsenal. A former movie studio executive with nearly two decades of entertainment marketing experience, Drucker often uses movie references as she makes complex ideas sound simple. Currently, in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom.

From working on films like Avatar, X-Men, and Ice Age, to founding Yahoo Storytellers content studio and leading brand integration at Snapchat, Drucker has helped companies across industries grow through collaboration.

After a career spent in theatrical marketing including more than a decade at 20th Century Fox as Senior Vice President, Rita made the leap to tech. In 2013, she joined Yahoo, the grand-daddy of the internet, to launch the marketing partnerships and branded entertainment teams.

Drawn to disruptive ideas, she founded and launched Yahoo Storytellers to leverage its vast 1st party data ecosystem to inform storytelling strategies and optimize performance for advertisers, driving 8-figure revenue growth.

In January 2018, Rita arrived at Snapchat in a newly created post, leading the company’s efforts to bridge content and monetization for its original shows and publisher partnerships as Head of Brand Integrations, and subsequently, as its first Head of Premium Content Solutions.

Drucker is a proud immigrant who came to the US as a refugee from the Ukraine. Raised in Los Angeles, she attended the University of Southern California (Fight On Trojans!), earning a Bachelor of Arts in Journalism.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome an old friend, Kelly Edwards, to the show. Kelly is an immensely successful writer, producer and diversity advocate in Hollywood. Her career has taken her to every major studio in Hollywood, and at each stop she has constantly strived to open doors and expand diversity in the entertainment industry. She formerly oversaw diversity for the twenty networks of NBCUniversal and currently is a writer on Our Kind of People, due out this fall on FOX.

Kelly has a remarkable career story to tell - regardless of industry. She has been able to combine her talents in writing and producing with her passion for diversity to expand the business that she loves so much, and help others find their own career breakthroughs.

Guest Bio

Kelly Edwards : Writer, Executive, Diversity Thought Leader

Veteran producer and creative executive Kelly Edwards has worked with every major studio in Hollywood. Mentored by legendary director Garry Marshall at Disney and famed producer Laura Ziskin at Sony, Edwards eventually shifted her focus to television, where she served as a comedy executive at Fox and headed up UPN’s Comedy division.

After producing a drama series for Paramount, she moved on to NBCUniversal, where she oversaw diversity for their twenty networks. Edwards spent her final stint as an exec creating HBO and Warner Media Entertainment's emerging artists programs. Along the way, she also produced a Christmas movie for Hallmark.

Edwards holds a B.A. in Theater from Vassar and an MFA in Screenwriting from Emerson College. She has been a Sundance Episodic Lab fellow and was recently staffed on the new Fox drama Our Kind Of People. Her new book The Executive Chair: A Writer’s Guide To TV Series Development, will be released October 5th.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com