Lead With Heart – Détails, épisodes et analyse

Tired of staring at your phone, feeling stressed because you have nothing to post on Instagram today? In this episode, I'm breaking down my structured approach to batching engaging IG content that attracts dream clients. No more random posting! Learn how to plan and execute a content strategy that feels good and leaves room for creative freedom.

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Options: https://samarabortz.com/private-mentorship

💌 Weekly Newsletter: The Heart Behind It: https://samarabortz.substack.com/

💕 Instagram Community: https://www.instagram.com/samara.bortz

This is the first episode of The Lead With Heart Podcast. I'm your host, Samara Bortz – a business coach for creatives who are growing their income and impact.

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Options: https://samarabortz.com/private-mentorship

💌 Weekly Newsletter: The Heart Behind It: https://samarabortz.substack.com/

💕 Instagram Community: https://www.instagram.com/samara.bortz

Building "authority" online doesn't have to feel icky. In this episode, learn how to cultivate trust and credibility with your audience to help prop up your offers in your sales process. I break down two different content pillars for Instagram grid posts with examples and frameworks you can adapt for your offers. Join the January 2025 cohort of The Expansion Collective!

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Application: https://samarabortz.com/private-mentorship

💌 Weekly Newsletter: The Heart Behind It: https://samarabortz.substack.com/

💕 Instagram Community: https://www.instagram.com/samara.bortz

n this episode, I offer a perspective shift and action step to help you create more magnetic messaging for your high-ticket service. Plus, an invitation to join the January 2025 cohort of The Expansion Collective! We kick off on January 23rd. Use the code ‘LETSEXPAND’ for $150 off any payment plan.

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Waitlist for Q2 2025: https://samarabortz.myflodesk.com/mentorship-waitlist

💕 Instagram Community: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It

In this episode, I’m joined by my two friends of 20+ years, Emma Rendell and Kaitlin Lane. We yap about:

- The difference between regular friendships and sisterhood.

- Navigating dynamics as a trio of besties.

- Secrets to maintaining relationships as long-distance friends.

- Kaitlin’s list of ex-boyfriends.

Please join us for thoughtful, giggle-filled, and occasionally unhinged girl talk. Happy Galentine’s Day!

Links:

🍦 FREE! The Soft Launch Planner: https://samarabortz.myflodesk.com/soft-launch-planner

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Waitlist for Q2 2025: https://samarabortz.myflodesk.com/mentorship-waitlist

💕 Instagram Community: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It

In this episode, you’ll learn:

- The pros and cons of a Soft Launch strategy.

- How to determine if it’s the best launch strategy for your next offer.

- The process we followed to launch In Tandem Studios and book $12k worth of beta projects within a few weeks.

Links:

🍦 FREE! The Soft Launch Planner: https://samarabortz.myflodesk.com/soft-launch-planner

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Waitlist for Q2 2025: https://samarabortz.myflodesk.com/mentorship-waitlist

💕 Instagram Community: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It: https://samarabortz.substack.com/

This episode is a guest interview with Isobel Griffin, a copywriter who specializes in feel good web copy for creatives and small business owners.

We discuss:

Isobel's unexpected journey to becoming a copywriter!

Advice for aspiring entrepreneurs and the importance of trusting your gut, having patience, and leaning into pivots.

Connect with Isobel:

Instagram: https://www.instagram.com/isobel.griffin/

Website: https://isobelgriffin.com/

Our new collaboration – In Tandem Studios: https://intandemstudios.com/

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Waitlist for Q2 2025: https://samarabortz.myflodesk.com/mentorship-waitlist

💕 Instagram Community: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It

In this episode, we dive deep into the world of imposter syndrome and how it affects creative entrepreneurs like you. We explore:

Why imposter syndrome is so common, especially during times of transition and growth.

The difference between imposter syndrome that signals a need for change and imposter syndrome that stems from fear.

Practical tools for overcoming imposter syndrome, including the powerful "Find the Proof" exercise.

How to cultivate self-compassion and seek support when navigating self-doubt.

Plus, I share personal stories of my own struggles with imposter syndrome and the lessons I've learned along the way. Get ready to ditch the doubt and step into your power!

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship Waitlist for Q2 2025: https://samarabortz.myflodesk.com/mentorship-waitlist

💕 Instagram Community: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It

You’re posting, showing up, talking about your work — and it still feels heavy. Most people assume the fix is external: better messaging, more visibility, a bigger audience. But there’s something I always look at first, and it’s almost always the thing people skip.

It’s the offer.

In this episode, I’m sharing my own two-week website era story and a client story that shows what shifts when your offer ecosystem is actually connected to you – not just what makes strategic sense, but what fits your energy, your lifestyle, and how you want to operate.

What You’ll Learn

Why “I just need more eyes on my content” is not the complete story

How selling an offer you’re not fully behind translates to your audience — even when you don’t realize it

What it really means for your offer to fit you

The reflection question to sit with before you change a single piece of your marketing plan

Resources Mentioned

The Shifts — Samara’s private five-day FREE private podcast audio series. Get access here!

Work Together

2 coaching intensive spots for March. Claim one!

Samara’s filling 6-month coaching containers for July and August kickoffs. Join before the end of March for big savings! DM to chat or apply here.

In this episode, I’m sitting down with podcast guesting coach Candace Dudley to talk about a marketing approach that actually feels sustainable — sharing your work on other people’s podcasts. Candace did 50 guest interviews in 2025 and she’s sharing exactly how to find the right shows, pitch yourself, and turn those conversations into lasting growth.

What You’ll Learn

How to know if podcast guesting is the right visibility strategy for you (and when to wait)

The two things every pitch needs: proof you’ve done your homework + niche speaking topics framed as episode titles

Why DMs and voice notes get way more responses than email pitches

How to align your speaking topics, freebie, and paid offer so the whole thing actually converts

Real podcast recommendations for three different types of business owners

Resources Mentioned:

Candace’s website

Her free podcast matchmaking community

The Podcasting Mentor podcast

Work With Samara

Ready to figure out what marketing strategies actually work for you? Book a coaching and mentorship intensive — price increases April 1st.

If this episode resonated, it would mean so much if you shared it with a friend and left a quick rating or review—it helps the show reach more creative business owners who want to build feel-good, profitable businesses with heart.♥️