Explorez tous les épisodes du podcast Launch Loud

A leadership coach, a retreat course creator and a meal prep membership host → Three completely different businesses, three completely different Black Friday offers, not one of them required anything new.

In this episode of Launch Loud, I’m walking through three real Black Friday offer examples, extracted entirely from things that already exist in each business, so you can see exactly how to do the same in yours.

I’m breaking down the exact belief or mindset shift standing between each of these audiences and their signature offer, what I’d pull from their existing content to bridge that gap and how to price it so it feels like an easy yes.

Plus the one question you need to answer about your own business before the end of this week if you want your Black Friday offer sorted.

This one’s for anyone staring at a blank page trying to invent a brand new Black Friday offer from scratch. Stop - It already exists somewhere in your Google Drive.

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
2. This entire Extract, Stack and Bundle strategy is what I teach inside Campaign in a Box, my Black Friday toolkit. Grab it here: https://thesocialbritify.com/campaign
3. Ready to create OBSESSION-level demand for your group offer before you’ve even dropped the link? Find out more about working with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Two mistakes you MUST avoid this November: #1 Discounting your entire offer suite and #2 Scrambling to cook up something brand new… When everything you need to have a profitable campaign is already sitting in your Google Drive and camera roll.

Tune into this episode of Launch Loud to find out exactly how to get yoru Black Friday campaign organised in an afternoon - No brand new offer, no new assets, no wasted time.

Find out why “what should I discount?” is the wrong question to start with (and what to ask instead) and the inner-workings of my Extract, Stack and Bundle strategy for turning hidden gems into sell-out offers that don’t get lost in the November noise.

Want more?

1. Everything in this episode, the extract, stack and bundle strategy, the campaign timeline, the content plans, the automations and the done-for-you copy, are already built for you inside Campaign in a Box. Grab it this week and you’ll also get a bonus invite to our live Black Friday co-planning session on Tuesday 27 November: https://thesocialbritify.com/campaign
2. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

I’m the first to admit I love a big vision board goal (an office space with a huge team was on there for a while), six years in, the things that *actually* built my business look a whole lot simpler than I expected.

In this episode of Launch Loud, I’m unpacking what I’d keep, what I’d cut and what I’d never do again if I had to start my business again.

If you’re reviewing your business ahead of 2027 and wondering what to let go of, this episode is your permission slip to make the hard calls sooner.

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Almost four weeks of travel, one dance festival, a safari, two weddings, more flights than I can count. And my business didn't blink.

That's not luck. It's a mode I built on purpose.

Most people think a business only has two settings, on or off but I'd argue there are at least four, and knowing which one you're in (or should be moving into) changes everything about how sustainable your business actually feels.

In this episode of Launch Loud, I'm unpacking how I've spent the past 3.5 weeks travelling without any of my revenue or my client support being disrupted.

I'm breaking down the four different modes a business can run in, what maintenance mode actually looks like day to day, how I mapped out my Q4 promotional calendar months in advance and how the right offer architecture is what made all of this possible (unlike last time I tried this).

This one's for anyone running a group program, membership or course who feels like stepping away means everything falls apart without them.

 Want more?

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/ 

I love seeing more people get brave about sharing their launch results lately, the good and the bad. But we also need to talk about what to do next… especially when things don't quite pan out like you expected.

A quiet or 'flopped' launch isn't the end of the story, it's alllllll of the data and momentum you need for your next best one.

In this episode of Launch Loud, I'm unpacking the exact three steps I take (and recommend to every client) any time a launch doesn't bring in the result we were expecting.

From reviewing your data, and how to actually start tracking it properly, to retargeting your warmest leads with a downsell instead of letting them go cold… this one's for anyone who's just closed cart, or anyone wanting to move faster and smarter into their next pre-launch.

Want more?

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/ 

I’m a live launch girl at heart… But if you’re just running 3 - 4 a year, that leaves way too much dead space in between, where your audience goes quiet and so does your revenue.

In this final episode of the Cash Injection Series, I'm unpacking three real promotional strategy results, two straight from my clients and one from my own business, that brought in four and five revenue figures without ads, webinars or a full pre-launch runway.

Tune in to find out how my client Lisa sold 27 spots in her skin needling membership (more than triple her original goal) with just a four week campaign and only 2,200 Instagram followers, how Kathryn turned a list of leads who'd already said no into a $17,000 USD second chance enrollment, and my own three years of Black Friday campaigns, from a simple bonus offer to the Britify Box Set to the Warmth Test, and how each one fed straight into my next signature offer launch.

This one's for anyone who wants proof that a smaller, targeted promo can hold its own, especially with Black Friday right around the corner.

Get your hands on the Campaign in a Box here: https://thesocialbritify.com/campaign 📦

Want more?

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/ 

Your cash injection campaign doesn't need all the full bells and whistles of a live launch but you do need to bake demand in.

But more noise doesn't create buzz. The right content does.

In this episode of Launch Loud, I'm walking you through exactly what to post during your flash sale or Black Friday promo to activate the buyers who've been sitting on the fence.

I'm breaking down the two content frameworks that get you seen, the two that actually move someone to buy and the content format that still matters even when it's not your best-performing post. Plus, how to make your momentum visible enough so that people can't resist being part of it.

Get access to the Box now: https://thesocialbritify.com/campaign

Want more?

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

While I love a good deal as much as anyone, "it's Black Friday, get a good deal" isn't a strategy.

Because here's the truth...

Rushing your timeline is exactly what turns a well-timed cash injection into a total flop.

I'm continuing the Cash Injection Series and walking you through exactly how to map out the timeline for a cash injection campaign, using Black Friday as just one example.

I'm breaking down why you still need a warm-up phase even for a low-ticket offer, the exact open cart window I recommend (and what length kills your momentum), why fake urgency will cost you the one lever that actually works and the fast-action incentives that keep your cash injection snowballing once it's live.

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

You know live launches are the GOAT for visibility, growth and volume sales in online business, but too many of us let all that hard-won momentum completely disappear the second cart closes.

In this episode of Launch Loud, I'm unpacking what you’re leaving on the table between launches and the four different cash injection formats you can run without a huge ad spend or a full-scale conversion event.

The best bit? Q4 is the perfect time to plug one into your business. This is episode one of my brand new four-part Cash Injection Series, perfect timing whether you're wrapping up a launch soon or already thinking about how to maximise profit before the year is over.

Want more?

• Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
• Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/ 

There are five things that felt 100% essential on Instagram for coaches and course creators just a few years ago… That I predict will be forgotten by next year.

Not because they all don't work but because they're not worth what they cost you in time or effort anymore.

Tune in to find out:

• Why native ‘from your phone’ content is starting to outperform the polished Canva version
• How relying on one sales funnel or buyer journey limits your results
• The truth about yap-style talking head videos and why they rarely justify the hours they take to script, film and edit
• My true feelings about podcast soundbite Reels and why you need to cut them from your weekly to-do list
• Why professional branding shoots shouldn't be your only source of content (and what you need to start gathering instead)

Full permission slip to pull back from any of these content strategies you’ve already noticed aren’t working for you!

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Get my free pre-launch content planner here: https://thesocialbritify.com/pre-launch-planner 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocial

I'm a creative at heart, too - I see the ‘fun’ in creating new offers and shaking up your business (especially when everyone in your niche is doing so).

But here's the truth...

A simple, scalable offer suite anchored by one signature offer is the fastest path to more sales, more visibility and more freedom.

In this episode of Launch Loud, I'm unpacking why scaling shouldn’t mean adding more complexity and why the coaches and course creators seeing consistent, sustainable growth are the ones who nail one signature offer instead of constantly building something new.

I'm breaking down two real six-figure offer stack examples (one for a group coaching business, one for a self-paced course), the four reasons a simple offer suite beats a complicated one and why your marketing plan keeps setting your business back at zero.

If you've been wondering whether you need another offer to grow, or you're already juggling too many and want to simplify, this one's for you.

DM me OFFER SUITE on Instagram to get access to my 6-Figure Offer Stacks Guide.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

You’ve been killing it this year, but if you’re only planning on launching your offer once more this quarter… you need to hear this episode. 

Because here's the truth...

The online business owners that have their best results of the year in Q4 aren't doing more - they're just not leaving any gaps in their marketing strategy that slows momentum (which is the key to thriving in the online space year on year).

In this episode of Launch Loud, I'm unpacking the four missteps I see coaches and course creators make and why they quietly cost growth, leads and sales even when the front end of the business looks like it's working.

I'm breaking down what happens when you close cart with no post-launch system in place, why skipping Black Friday (or just discounting) undercuts your whole year and why clocking off too soon in December is making every New Year harder.

If you're heading into a launch this September or October, or you're already weighing up what to do about Black Friday, this is the episode to listen to before you plan another thing.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Ready to turn your Q4 into a stacked, layered sales quarter instead of one big push? Register for my free Make More in Q4 workshop, live 12th August with a 72 hour replay: https://thesocialbritify.com/workshop

3. Ready to create OBSESSION-Level Demand for your group offer before you've even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

While I completely understand how your content ends up at the bottom of the launch to-do list, far too many coaches and course creators are getting to open cart, looking at a very quiet inbox and blaming the timing, their pricing, the algorithm or the fact that it was Summer break.

Because here's the truth...

Your pre-launch content has two jobs (but most coaches are only doing one of them).

In this episode of Launch Loud, I'm unpacking the two types of content every pre-launch needs and why doing one of them brilliantly will still leave you chasing your own tail through open cart.

I'm breaking down the two types of coaches I see this happen to over and over (you'll know within about ten seconds which one is you), what demand actually means and why it is not the same as your audience wanting a solution, the lead archetypes you need to be speaking to long before you drop the link and the simple content audit I want you to run today.

Plus why a two week pre-launch was never going to be enough, no matter how good the content in it is.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Register here for the Make More in Q4 Workshop: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

What happens when a content and launch strategist creeps on three completely different live launches... as a lead?

She tells you ALL about it.

Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course.

But despite all of those differences, they all relied on three things to drive demand, buzz and sales.

I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.

Tune in to hear more about:

• Why email still drives the entire launch (and why you're probably not sending enough)
• The real purpose of subject lines beyond getting opens
• How urgency and scarcity reduce buyer hesitation (without feeling manipulative)
• Why early momentum is one of the biggest predictors of a successful launch
• The role organic content plays before, during and after cart opens

I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

If your content isn't getting seen, it isn't necessarily because the algorithm is working against you. More often than not, it's the small execution details that determine whether someone stops scrolling or keeps moving and how your content is pushed out to more people.

In this episode of Launch Loud, I'm sharing five quick changes that can dramatically improve your Instagram content without requiring more time, more posting or a complete strategy overhaul.

Tune in to hear more about:

• Written hooks vs spoken hooks: why people read before they listen
• The biggest b-roll mistakes that makes content feel amateur
• Editing in-app versus using fancy software
• Why hashtags are no longer driving SEO on Instagram (and why keywords matter instead)
• The return of the single static post and when it makes sense to use it

If you're an online coach, course creator or service provider looking to increase your Instagram reach, generate more leads and create content that actually converts, these are the practical tweaks you can start implementing today.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at 

What turns a decent launch into a record-breaking one...

More followers? A different webinar? A complete offer overhaul?

Not this time.

In this episode of Launch Loud, I'm breaking down the exact shifts my client Jen made to take her launch results from an average of around $15,000 to $52K without changing her niche.

I’ll unpack the 3 pre-launch shifts that transformed her results as well as what she deliberately didn't change (and why that's important).

If you’ve been launching reactively or scrambling to fill spots at the last minute, this episode is for you.

Because the difference between launching to three people and having buyers ready before you've even dropped the link often comes down to one thing: Your pre-launch.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

While I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work.

Because here's the truth...

Live launching isn't just about making sales. 

In this episode, I'm unpacking why live launching your offer regularly is a non-negotiable in 2026 (even if you want to be working part-time hours).

I'm breaking down the 10 ripple effects that happen every time you launch and share why one of my client's "unsuccessful" launches ended up giving us more valuable data than a six-figure launch ever could.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Have a launch (or launches) on the calendar in Q3 or Q4? 

This is your reminder that your biggest revenue months are built long before you open the cart.

 I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including:

• How I'm growing my email list
• Increasing my offer's visibility
• Refreshing my messaging
• Analysing launch data
• And re-engaging past leads. 

If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it.

In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

I'm unpacking the launch everybody is talking about in 2026.

Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to.

Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before it.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle. 

You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*.

In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 

3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Check out the complete slide deck here!

Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg...

Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice.

Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-lab

Have questions? DM me ASAP @thesocialbrititfy

You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights.

So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy.

If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth.

In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions.

Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Your launch results probably haven’t stalled because you didn’t post enough or your offer announcement Reel flopped.

It’s because of what didn’t happen 60 days earlier. And as a result, your audience wasn’t ready - not emotionally or logically.

So how can you get a read on your audience’s readiness before you open your cart again?

In this episode, I’m unpacking the hidden awareness gaps that kill conversions and the simple shifts that will get your audience buying again.

Be the first to get your hands on The Warm Test™️ 🌡️ → Click Here

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast

3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Before you start adding every course, template bundle, and “limited-time offer” to your cart, we need to have a little dopamine intervention…

There are going to be a lot of deals flying into your inbox on Black Friday (in fact, they probably already are) and while it can be tempting, you don’t need it all. But I certainly do have some tips on how to leverage what’s on offer to set yourself up for a strong start to the year in 2026.

Tune in for my investment recommendations and the red-flags to run from this Black Friday!

PS → You can get 30% off Foundd Legal's contract templates with code BFCM2025. Check out their full range here and save!

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast

3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

The reality is, you can’t afford to blend in and keep floating in the sea of sameness.

If you want to be the obvious choice in your niche - you need to find your distinctive edge: that blend of personality, positioning, and power that makes your audience think, “She gets me.”

And that’s exactly what Megan Yelaney helps coaches and experts to do.

In this episode we chat about what it really takes to rise above the noise online, how to own your unique message (without reinventing your offer every five minutes) and how Megan balances running a multi-six-figure business while raising twins and building a life she actually loves.

If you’ve been wanting to reignite your story and use it to convert (often), this one’s a must-listen

Connect with Megan:

Instagram: https://www.instagram.com/meganyelaney

Access the FREE Business Story Blueprint: https://meganyelaney.com/business-story-blueprint

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Black Friday is on it’s way and while everyone else is preparing to discount every damn thing on their website, pull three all-nighters and burn out trying to keep up with the big brands…

You’re about to play it smarter.

I’m taking you behind the scenes of my Extract, Stack and Bundle strategy - the exact method I use to craft high-converting Black Friday campaigns using the assets, templates, tools, and trainings I already have (and you probably do too).

This is how you build a cash injection and a sales pipeline - without creating anything new or scrambling to get it done.

Ready to plan your BF Campaign and make it sell like hot cakes?

→ Access the Campaign in a Box here!

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Don't clock out in November - CASH IN on momentum, leads and sales.

Black Friday is the perfect time to set the tone for Q1 of the following year. But here’s the thing:

You don’t need a new offer.

You don't need to discount.

And you don't need all the bells and whistles of a launch.

You just need a campaign that keeps your audience toasty + stacks demand (while you enjoy the cash injection).

Tune in to hear more about about to plug this strategy into your business next month!

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Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Confession time: I love YouTube.

I can’t resist a deep-dive skincare review or a “day in the life” vlog. But II assumed if you didn’t start your channel back in 2012 you’d missed the boat.

However, Gillian Perkins, CEO of Startup Society and the brains behind a 700k+ subscriber channel has proved me wrong.

In this episode, we chat about how YouTube could be your business growth fast-pass and how you can use it to generate leads for your business for weeks, months and even years regardless of your business model or offer suite.

Connect with Gillian

Instagram: https://www.instagram.com/gillianzperkins/

The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

3 Secrets to Reach 1,000 YouTube Subscribers in Just 3 Months: https://creatorfasttrack.com

If you wish every Reel you worked so hard on didn’t just disappear into the algorithm void… this episode is your digital permission slip to change that.

This week, I’m joined by the brilliant Kara Duncan - she helps service-based businesses get found (and paid) through sustainable marketing strategies like Pinterest and SEO-rich blog content.

We chat about why you don’t have to ghost the ‘gram but definitely shouldn’t rely on it to build your empire and how to stretch your best content across platforms without feeling like you’re doing a never-ending relay.

Connect with Kara:

Instagram: https://www.instagram.com/thekarareport

Her Private Podcast: https://thekarareport.com/private-podcast

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2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Ever feel like you're doing everything right in business but still hitting a mysterious ceiling? The kind where visibility isn’t translating to sales, your content feels like it's missing the mark, or growth feels harder than it should?

This Expert Panel episode might have the insight you didn’t know you needed.

Jessica Pinili is a subconscious reprogramming mentor and high-performance business strategist who helps women entrepreneurs dismantle the identity defaults that silently cap their income, growth, and leadership potential. 

This episode is part deep dive, part lightbulb moment, and part call to action for anyone ready to stop white-knuckling their next level and actually become the version of themselves who scales sustainably.

Connect with Jess:

Instagram: https://www.instagram.com/jesspinili/

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2. Unlock access to my FREE Private Podcast: Can We Be Honest About Launching? Find out exactly how to run a campaign that gets your DMs filling up and your Stripe account pinging with sales you actually planned for. Click here to start listening.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Check out the complete slide deck here!

Choosing a campaign format suited for a 2025 audience is just the tip of the iceberg. Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and scripts to ensure your audience sees your offer as the obvious choice.

Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-lab

Have questions? DM me ASAP @thesocialbrititfy

It’s the fifth instalment of the Business (Re)Building Diaries and in this episode, I’m talking all things secret podcasts, podcast tours and what’s next for IG.

Want early access and to secure a VIP spot to work with me on your next launch?

→ Apply Here

→ Or, listen to my new Private Podcast

This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable that actually lights me up.

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2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

It’s the fourth instalment of the Business (Re)Building Diaries and in this episode, I’m updating you on what’s in the works inside TSB Land for the final half of 2025!

Tune in to hear about my launch plans, what’s changing inside my Membership and what you need to know about being on the waitlist for the next cohort of the Instagram Launch Lab.

→ Join the VIP Waitlist here.

This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable that actually lights me up.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

It’s the third instalment of the Business (Re)Building Diaries and in this episode, I’m getting vulnerable and being honest about how I’m feeling, plus the steps I have resisted taking.

Come behind the scenes of my live group program, messaging and positioning shift, public speaking ventures and my latest investment → My Mental Health.

This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable that actually lights me up.

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1. Subscribe! Make sure you hit that follow/subscribe button right now.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Tuned into last week’s episode and want to make sure your audience sees you as the go-to expert?

I’m breaking down my ABC content strategy in action — Authority, Beliefs, and Capability — and giving you real, practical content examples you can create this week to reconnect with your audience and rebuild that trust. From case study carousels to behind-the-scenes Story ideas and motivating Reels, you’ll walk away with content inspiration that does more than “add value” — it helps people believe in you, your offer, and themselves.

Check out the link below for plug-and-play content formats so you can make it your own:

https://thesocialbritify.activehosted.com/f/23

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2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

The experts are calling it the Trust Desert - And we’re definitely not imagining it… people are taking way longer to buy, engaging less with content and it’s simply feeling harder to connect with our audience.

But this isn’t game-over for the online space, you just need the right strategy to stand out in the sea of sameness and build upon the trust you’ve already worked so hard to establish.

With my ABC approach, you can ensure your audience not only believes in you and your offer, but trusts that they can get results too.

It’s the trust-trifecta and to sell with integrity in 2025, your business needs it.

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2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Ever wondered what really goes into those complex, social media trends and how long they *actually* take to put together? 

Well, I sacrificed half a day in my business to pull back the curtain and find out!

Spoiler: it took over 2 hours (and that’s not including the scripting or the getting-ready part). Tune in to find out if it was worth it…

🤖 ChatGPT Prompt: Act like a movie trailer writer and write a 30-second narrator style script in third person for a [Your Role/Niche/Business Type]. Make it funny, self-aware and relatable to my audience of [Description of Ideal Client]. Use the format of the popular narrator voice trend onTikTok.

Example: ‘This is Jessica Jessica is a health coach with 10 years of experience. But even Jessica loves to sleep in and late-cancel her pilates class from time to time…’

Please ask me any details about myself that you may need to complete the script.

[Note from Brittany: I then adjusted what it gave me and added in my own lines to the script to talk back and forth with the narrator a little bit. Optional, but fun!]

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2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

3. Discover your Instagram Sales Style: Find out in less than 60 seconds what your perfect-fit sales strategy is and get the guide to start implementing! Start here.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Ever feel like you’re in a weird in-between stage in your business - things are shifting, growing, and evolving, but you’re not quite ready to go all in on the next big move? Same.

In this episode, I’m taking you behind the scenes of what’s been happening inside my business lately - launches, secret projects, travel and messaging mayhem.

This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

“Dirty”, unhinged and less-polished content is in… But is it really that we’re not as obsessed with aesthetics anymore?

Or is THIS the new popular aesthetic ‘of the moment’ that you actually need to nail?

There’s something magnetic about content that feels real, raw, and ridiculously relatable.

But here’s the twist: dirty content might look effortless, but the best of it is still deeply strategic.

Tune in to discover the difference between messy and meaningless and the real reasons why businesses, brands and creators are riding the ‘casual chaos’ wave and how you can do it right.

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

There’s a big misconception that you’ll stop being told “no” or “not right now” when you just implement the ‘right’ content strategy.

This simply isn’t the case. In fact, getting ghosted and hearing objections never goes away.

You’re guaranteed to experience quiet sales periods and last-minute buyers coming out of nowhere. 

Spoiler: None of it means you’re failing. It’s all about how you handle it. 

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

If you’re currently stuck in a cycle of panic marketing and scrambled content creation, wondering where the clients are… this episode is your wake-up call (with love).

What if instead, you spent the next 8 weeks on an intentional, results-focused campaign?

One that gives your Instagram strategy real, bankable momentum.

Tune in to get the full rundown on the exact strategy I’d help you to implement if you were my client and how you can bring in $30K before June 30 with just your content.

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

We need to discuss how everyone is ditching the slide decks and STILL selling out, just using Instagram Stories.

More specifically, Close Friends Stories. You know, that little green circle? Yeah - turns out, it’s the new secret sales weapon in 2025.

In this Trend Talk episode, I’m breaking down how you can build anticipation and trust without the tech stack (even if your offer isn’t finished yet).

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Feel like you’re putting WORK into your content, hoping the right clients stumble across your offer because the drama of “live launching” just ain’t it?

It’s time to embrace a campaign mindset. 

Think less stress, even more strategy. I’m unpacking why most people fear live launches (spoiler: it’s the name), and how a simple shift in mindset can turn your Instagram account into a client magnet.

Your sales strategy doesn’t have to feel like you’re putting on a Broadway show. But you do need to get serious about your strategy and how you’re leveraging Instagram in 2025.

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Webinars have been a launch staple for years, but with declining attendance and shifting buyer behaviour, are they still the best way to sell your offer? 

In this episode, I’m breaking down why the traditional webinar format may not be working in the same way it once was and what you can swap it out for if you still want high-impact but with a little more low lift…

Get your pen and paper ready, this could revolutionise the way you use Instagram!

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Ever feel like you’re in a weird in-between stage in your business - things are shifting, growing, and evolving, but you’re not quite ready to go all in on the next big move? Same.

In this episode, I’m taking you behind the scenes of what’s been happening inside my business lately - what I’m working on, what I’m refining, and what’s coming next. 

This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

If your only focus is on likes and followers, and maybe who is downloading your lead magnet, you might be missing out on the metrics that actually impact your sales.

One of the biggest mistakes I see business owners making is posting content blindly - without a clear strategy for tracking leads or selling effectively. 

We fall into the trap of post, post, post with no real insight into who we’re selling to, why our content isn’t converting, and what we should actually be measuring.

Tune in to find out four key metrics you should be keeping an eye on…

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1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Everything from products to platforms to physical locations - I’m breaking down all of the tools and tech I’m loving right now and what’s helping me to stay focused and on-track in this season of business building.

So if you’ve been questioning if ChatGPT really can solve all of your life’s problems or if the Apple Headphones are actually *that good*....

This episode is for you!

PS. If you missed out on my Black Friday offer last November… You’re in luck - The Britify Box Set is BACK and this time you can grab a complete bundle of additional courses, tools and resources from over 20 other incredible female entrepreneurs.

From AI to Canva, copywriting to sales and more… It’s over $4,500 in value, for just $100USD!

Grab it here: https://www.thebundlevault.com/theonlinebusinessbundle?sa=sa00310204272b42058915e3971520cda1bbbc8141

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today!

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Have you ever hit a milestone and thought, Wait… how did I get here? And what’s next?

Because that’s exactly where I found myself as I sat down to record this episode.

It’s officially been one year since launching this podcast (wild, right?!) so I wanted to use our 54th episode to reflect on what’s changed, shifted and what’s next for The Social Britify.

Am I going to talk about Instagram forever? What do I really want to be known for? And how can I create a deeper impact for the business owners I work with? Tune in to find out.

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

We all sort of know what to expect when we sign up for someone’s masterclass…

I attend, they give me some information then they talk about their offer.

The thing is, everyone is sharing great information. We are truly being inundated with value.

So why should someone give up 90 minutes and invest their time and energy in your masterclass?

Well, that’s exactly what I want to talk about - I’m sharing some epic strategies and approaches I’ve observed to make your next webinar unmissable (and high-converting).

Bring a notepad and pen for your next launch planning session!

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Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

4. For more details on the Live Launch Lab and to join the waitlist for the next cohort, send Brittany a DM and follow her on Instagram at https://www.instagram.com/thesocialbritify/