In this episode I share my philosophy on launching. The clue is in the title of this whole podcast, because I truly believe that the best launches are when you launch like a creator. So we’re going to unpack that - what does it actually mean? And why launching in the traditional boring way (aka like a marketing machine) could actually be killing your sales with a 2025 audience.

If you feel like you’ve been doing all the right things but not getting the results you expect, or maybe those things used to work a few years ago, but they’re definitely not working as well now, then this episode is for you.

Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most recent 5 figure launch: https://www.rachelemmawaring.com/launch-diaries

In this first episode I’m sharing my business story with you, including how my first ever launch went, how and why I recently pivoted my business, cleared 90% of my list, plus how I developed a launch style that’s built my whole brand. 

Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most recent 5 figure launch: https://www.rachelemmawaring.com/launch-diaries

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.

We don’t do boring launches here.

We’re here for storytelling, creativity, connection, and sales that feel like self-expression.

We sell like humans. We show up in a genuine way. And we grow our communities, client base, and income - without burning out or blending in.

If your launches have felt more “robot” than “radiant,” this is your cue to switch on your personality, spotlight your offers, and Launch Like A Creator.

Because your personal brand is your most powerful sales strategy - and it’s time to use it.

I’m sharing the behind the scenes of my most recent five figure launch. In this juicy launch debrief, I share the things that worked, and more importantly the things that didn’t work so well, and the things I’d change for next time. Every launch is full of lessons, good and bad, and I’m sharing those lessons with you here today. 

Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most recent 5 figure launch: https://www.rachelemmawaring.com/launch-diaries

In today's episode I share the 3 non-negotiables that need to be RIGHT, to have a successful launch in 2025.

These three things need to work together, and if a client comes to me with a previously flopped launch, then it is pretty much always one or two of these things: the offer, the messaging or the right kind of launch visibility.

Sign up for the free masterclass, The Creator Launch Method, June 4th: https://www.rachelemmawaring.com/launch-diaries

Strategy is obviously a huge part of launching and sales, but equally important is being able to show up in your best sales energy. In this episode I share 10 ways I look after my energy, especially during a launch, and how I keep momentum up without burning out while I'm selling.

PLUS a very special offer for Luminous Launching opens today, until June 12th, check it out here: https://www.rachelemmawaring.com/luminous-launching

Your personal brand isn’t just a nice-to-have. It’s your sales strategy. Especially now, in 2025.

Whether you’re just starting to show up more consistently, or you’ve already got a personal brand that people recognise…
There’s a good chance it’s not doing as much heavy lifting in your sales as it could be.

So whether you’re at the “I’ve been showing up but it’s not converting” stage or the “I’ve already got a decent personal brand but I want to tighten it up and make it work harder” stage - this episode’s for you.

What's working in real launches for service providers, coaches and experts in 2025? In this episode, I'm sharing some of the changes my clients have made to their launches that are really working this year.

Check out Luminous Launching: https://www.rachelemmawaring.com/luminous-launching

Six months into 2025, it’s time to check in on the 2025 trend predictions and see what's actually working in sales and launching right now.

In this episode, I revisit the big trends I predicted at the start of the year in my 2025 Sales Trend Report, from world building to storytelling, immersive marketing to AI - and break down what’s really playing out so far, what’s shifted, and what to focus on in the second half of the year.

Expect my personal takes on what I'm seeing this year, fresh insights from trend research, and as always plenty of permission to put your own spin on things.

If you’ve felt the shift in buyer behaviour but aren’t sure how to pivot your sales content, offers, or launch plans - this episode is for you.

Download the original 2025 sales and launch trend report: https://www.rachelemmawaring.com/2025-trends

No big launch on the calendar right now? Perfect. That means it’s the exact right time to start laying the foundations for your next one - without burning out or hiding in a Google Doc until September.

In this episode, I’m breaking down the 5 things to focus on over summer that’ll make your autumn launch 10x easier, smoother, and more profitable. Whether you’re prepping for a group program, planning a new offer, or just want to avoid the dreaded “I haven’t posted in 6 weeks” panic spiral - this one’s for you.

We’re covering:

This week we're talking about clarity. If your business and sales feel a bit off, inconsistent, or harder than they should be - it might not be your launch plan.
It might be your offer.

Or your messaging.Or your niche.
Or some lack of clarity around all three.

In this episode, I’m walking you through a series of powerful reflection prompts to help you figure out whether what you’re currently selling is still aligned with your goals, your energy, your audience - and what you actually want to be known for.

If your offers feel “fine” but not fire, or you’re flip-flopping between ideas and just want to feel clear and confident again - this one’s for you.

You might want to pause the episode at points to reflect / journal on the prompts, or listen on the go and return to it later, either way I'm asking questions to help you get back in tune with your own voice, so you can move forward with clarity.

FREE MASTERCLASS: https://www.rachelemmawaring.com/creator-launch-method

Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished".

The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you.

We'll go through my laser focused clarity exercise that I use with my mastermind clients, and I'm sharing ways you can get clarity around your ideal clients, the problem you solve, your approach and more.

FREE masterclass, The Creator Launch Method: https://www.rachelemmawaring.com/creator-launch-method

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.

In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.

You’ll hear:

• What makes a signature content series so powerful for audience growth

• Examples of my own past series

• Some of my favourite series from other creators + why they work

• How to come up with a series that fits your brand and actually feels fun to create

• What makes a series successful and sustainable over time

If you’ve been stuck creating one-off posts, or you’re tired of shouting into the void with random tips that don’t convert, this episode will help you start thinking like a creator - so your content connects, converts, and makes selling easier.

✨ Mentioned in this episode:
Work with me 1:1 inside my new 3 month done-with-you service to enter your personal brand era.

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.

In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.

Spoiler alert: perfection is not a sales strategy.

Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.

I’m sharing:

• Why “launching” is just selling (and how to make it way less intimidating)

• What scrappy really means (and what it definitely doesn’t)

• How to test, sell, and validate your ideas fast - without spiralling

• Why your first launch should never be your fanciest

If your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.

✨ Watch my free masterclass: The Creator Launch Method

🎯 Get £50 off the Sales Clarity Toolkit this week only.

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:

❤️‍🩹 The likes are low.

💬 The DMs are dry.

💭 The comments are so quiet it’s actually a bit embarrassing.

So obvs, the launch wobbles set in:

“Is anyone even seeing this?”

“Every time I start selling, my reach TANKS”

“Am I annoying people?”

“Should I just stop now?”

“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”

I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?

I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.

I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”

I’ve had Threads that got two likes but landed me a podcast interview.

I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.

And that’s the difference.

🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.

In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.

FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift.

This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:
Radiating online.

I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the collabs, the speaking gigs, the messages that say “how can I work with you?”

Inside, I’m sharing:

💡 What “radiating online” actually means
💡 How to know when you’re in it - and when you’re not
💡 What might be blocking your ability to shine online right now
💡 The difference between content that radiates and content that blends in
💡 The mindset + strategy shifts that’ll help you attract results without shouting louder

FREE LAUNCH MAP: https://www.rachelemmawaring.com/freebie

Why are the biggest, boldest brands right now also the silliest?

From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy.

For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever.

In this episode I share:
- Why silliness is the sharpest way to cut through the noise in 2025
- The sales psychology behind why humour sticks (and sells)
- How brands of every size are embracing playfulness - and why your audience craves it
- Practical ways to bring a little more chaos and fun into your own content

If your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.

Get your ⁠FREE Launch Map here. ⁠

In the episode I mentioned a carousel by Sophie of PLM, you can find that here.

Most launches don’t flop when you start selling they flop before they even start.

If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.

I’m breaking down why:
✨ Your waitlist is the most important predictor of launch sales
✨ Pre-launch is even more important than launch (yes, really)
✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.

I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.

And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.

What You’ll Learn in This Episode:

• Why waitlists = conversions (and why cart open is too late to start hyping your offer)

• The truth about conversion rates and what they actually mean for your sales

• Why audience growth is baked into your launch strategy, not something separate

• Practical steps to grow your audience + get more buyers ready before cart open

  
  

FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series

You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.

So why aren’t your launches converting the way you want them to?

In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.

🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.
💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.

Neither one is enough on its own.

What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.

We’ll cover:

• The hidden mistakes Creatives and Strategists make that cost them sales

• Why launches that “look good on the outside” still flop

• The role of conversion rates (and why even experienced launchers often aren’t tracking them)

• What it means to launch like a Creator - and how to start

If you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.

👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.

Get it here → https://www.rachelemmawaring.com/signature-series-masterclass

Think launching has to be stressful, complicated, and exhausting? Think again pal.

In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time.

You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.

If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.

Sign up for the free mini-masterclass: Your Pre-Launch Signature Series

Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method

Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.

In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.

We’ll talk about:
✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide
✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)
✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open
✨ Why launching is the fastest way to sharpen your messaging, content, and offers
✨ How to step into “creative director energy” and launch like a creator, not a marketing machine
✨ My wholesome little launch rituals that make the process joyful instead of draining

Whether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.

Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.

🔗 Mentioned in this episode:

Join Luminous Launching here and get the launch bonuses.

The Launch Basket Reel

FREE mini-masterclass, Your Pre-Launch Signature Series

If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you.

In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch with sales.

If you’re tired of running on survival mode, always behind, always overthinking - this conversation will help you see how a few key shifts can buy you back your time, energy, and creative spark.

And if you’re ready to step into a more repeatable, spacious way of selling - that’s exactly what I’ll help you do inside Luminous Launching doors are closing for the rest of the year TONIGHT and this is the last time it’ll ever be at this price 💡

Want to know what launching like a creator really looks like in a real life launch?

Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching.

Meg shares:

- How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch.

- How she ditched boring carousel content and started having way more fun in her launch.

- The ripple effect her launch had across her business, in more ways than just sales.

- How she tripled her live event sign up goal and welcomed 19 dream clients into her new program.

- How Luminous Launching supported her along the way.

Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan.

You can find Meg here:

https://www.thejoyprojectcoach.co.uk/

https://www.instagram.com/thejoyprojectcoach/

If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including:

💡 What went well and what I did differently

🪐 What my biggest sales drivers were

✨ What contributed the most to me tripling the sales of my last launch

🛸 What didn't go so well and what I'd change next time

Mentioned in the episode:

Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/

Nieve Taylor (ads QUEEN): https://www.instagram.com/thisistaylored/

Pre-Launch Signature Series Masterclass: https://www.rachelemmawaring.com/signature-series-masterclass

If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.

This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content.

In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).

You’ll learn:
💡 Why your content is secretly confusing your audience
💡 The difference between expert mode and resonating mode
💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells.

This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting.
Connect with Rachel:
Instagram: @rachelemmawaring
Website: rachelemmawaring.com
Download my free mini-masterclass: Your Pre-Launch Signature Series.

"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW.

Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space.

In this episode I cover:

💡 How I've built a personal brand that attracts these kinds of opportunities.

💡 The things I've done over the years that have made the biggest difference.

💡 Four things you can be doing now to intentionally set up a creator style business.

💡 How to build a movement around your brand.

I mentioned that I have something totally NEW coming very soon, all about building a movement around your brand, you can be the very first to hear about that by joining the waitlist here.

Follow Rachel on Instagram here.

ALSO mentioned in this episode:

https://www.instagram.com/bossyourpr/

https://www.instagram.com/kirathebold/

You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.

In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.

You’ll learn:
⚡ Why great content still flops when the first 3 seconds fall flat
⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly
⚡ Why your hook is your targeting now
⚡ How to write openings that stop the scroll

This episode will help you earn attention, so the message you worked so hard to clarify in Part 1 finally gets seen and sells.

Instagram: @rachelemmawaring
Website: rachelemmawaring.com

You know that feeling when something drops online and suddenly everyone’s talking about it?
That’s hype - and it’s the difference between content that’s seen and content that starts something.

In this episode, I’m sharing what it is to build genuine hype and a movement around your brand.

We’ll dive into:
💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.
🔥 How content and launch fatigue are changing what it takes to stand out in 2026.
🌪️ What it looks like when your brand has hype - from exciting DMs to opportunities landing in your inbox.
🎬 The difference between hype that connects and FOMO that gives people the ick.
💫 How to start turning your content into a movement through storytelling, community, and building in public.

Join the Waitlist:
In January, I’m running a brand-new mini sprint to help you build a movement around your brand - here's the link to join us.

Mentioned in this episode:

Alice Benham

Olivia Bossert

Aiza of Studio Coya

Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?

This one’s for you.

In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.

I’m sharing:
👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)
💬 The creative habits that helped me get my spark back - from muting the noise to embracing “pointless” creativity
🤐 Why it’s so hard to take up space when your message sounds like everyone else’s
⚡ And how building your own movement gives you the confidence, clarity and hype to show up again

If your content feels flat or your brand suddenly feels like someone else’s - maybe you haven’t lost your motivation.
Maybe your message just hasn’t caught up with your magic yet.

💥 Join the Sprint:
In January, I’m running a brand-new two-week Sprint - a creative reset to help you rediscover your message, rebuild your energy, and start 2026 with a movement people can't stop talking about.

Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.

In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.
Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you.

This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online.

And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to.

If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward.

The sprint start in January, but Early bird spots are live today for the waitlist only.
It’s a 2-week creative sprint to help you:
💡 choose your movement for the start of 2026
💡 map its message + DNA
💡 turn it into a content series
💡 start building hype and momentum around it
💡 reconnect with your creative spark

Join Light Up Your Movement here before we start on Jan 12th 2026.

The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged.

In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to.

This episode is an honest walkthrough of the pattern so many of us fall into:
Putting off pre-launch content, ghosting our audience between offers, and then trying to create momentum from a complete standstill.

I’m sharing:
- why launch success isn’t about perfect scheduling - it’s about building hype
- how hype is built slowly, not in one dramatic post
- what happens when you rely on purely cold-audience launches
- how your between-launch content shapes your personal brand, your opportunities, and your future sales
- the laws of “launch physics” and why they’re impossible to shortcut
- a softer, more sustainable way of warming your audience that doesn’t involve posting daily

If you’re planning a January, February, or March launch - or if you’re just ready to stop the cycle of disappearing and reappearing - this episode is for you.

And if you want support building momentum now, my new group Sprint is coming in January - a two-week creative immersion to help you build hype outside your launches, so selling becomes easier and more energised whenever you choose to do it.

JOIN LIGHT UP YOUR MOVEMENT:

https://www.rachelemmawaring.com/light-up-your-movement

This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.”

Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversations, and plenty of my own disappearing acts from the internet, I’ve realised that the real issue is far simpler.

Content feels slow when you don’t have a clear point of view.

Without a strong POV, every post becomes a fresh decision.
You overthink angles.
You rewrite drafts.
You scroll for inspiration.
You lose momentum because you’re not building towards anything.

And that’s what leads to content blocks, burnout cycles, disappearing for weeks, and then coming back feeling even more disconnected.

In this episode, I’m breaking down:

• Why your content feels slow even when you’re “being consistent”
• The hidden clarity problem at the root of content overwhelm
• How a fuzzy POV turns every post into an exhausting task
• The seasons where I disappeared from the internet (and the real reason why)
• Why momentum dies when your content doesn’t have an anchor
• How a clear POV makes content creation faster, not slower
• Why movement-building isn’t more work - it’s what reduces the work
• How your POV becomes the foundation for your movement and message

If your content has been taking way too long, or if you’ve been stuck in a cycle of disappearing and restarting, this episode will help you understand exactly why - and what to do about it.

And if you want support in finding your POV and turning it into a movement for 2026, Light Up Your Movement is open - join us before we start on Jan 12th.

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share.

I’m chatting through:

• How the early bird phase brought me my highest conversion rate ever

• What made this launch convert so highly

• Why strong messaging and audience warmth matter more than “launch tricks”

• The biggest pitfalls people fall into when launching something new

• How to decide whether a new offer is worth keeping long-term

• Why your between-launch content is the thing that builds (or breaks) your next launch

In this episode, I share exactly how many people joined during early bird, what the conversion rate worked out to, and why this has been such a validating launch - especially as the first outing of a brand new offer.

Your content between launches is what keeps your audience warm, grows your pond, and gets people excited long before you’re selling anything. That’s the heartbeat of an easy launch.

This is where movement-building really comes in.

Doors to Light Up Your Movement are still open until January 9th, and we officially start together on the 12th. You’ll get instant access to the first bonus training and prompts as soon as you join, so you can start shaping your movement over the festive break if you want to.

If you’re ready to build a movement around your brand in 2026 - and make launching feel lighter, warmer and way more doable, join us here before Jan 9th.

In this final episode of the year, I’m sitting down to reflect on what has been one of the most challenging and rewarding years of my business so far.

I share the highs, the lows, and the lessons I’m taking into next year - from navigating a big confidence wobble and a scary pivot, to rebuilding trust in myself, finding my creative spark again, and ending the year feeling genuinely proud of what I’ve built.

This episode is a proper end-of-year pause while I shared:

• Why Service was my word of the year, and how it shaped how I showed up

• What this year actually felt like behind the scenes

• The highlights, including starting the podcast, creative content joy, audience growth, launches, brand collabs, and experimenting with ads

• The tougher moments, including confidence wobbles, a challenging launch, and navigating personal stuff alongside business

• The biggest lessons I’m carrying into next year, around time, creativity, hype building, and self-trust

If you’re closing out the year feeling reflective, a bit emotional, or quietly proud of how far you’ve come, I think you’ll really enjoy this one.

Thank you so much for listening this year - I’ll be back in mid-January with new episodes and a look ahead to 2026.

Don't forget you can still join my January sprint, Light Up Your Movement before the doors close on Jan 9th.

In this episode, I’m walking you through how I'm planning to scale my business this year, what I’m prioritising, and how I'm doing it in the most spacious way possible.

I covered:

• My word of the year and what it means for me in 2026 - and how it’s shaping my decisions

• How I’m thinking about scaling revenue by making each launch work harder, not doing more

• My big launch goal for February and how I'm reverse engineering it.

• Why reputation, authority, and hype-building are a huge focus for me this year

• How I’m approaching email marketing and content more creatively in 2026

• What “scaling spaciously” actually looks like in practice

• A reframe on launches, capacity, and why bigger results don’t have to mean more work

If you’re craving more ease, better launches, and a business that actually supports your energy - this one’s for you.

MENTIONS + LINKS:

Luminous Launching - doors reopening early February

Alice Benham

Michelle Pontvert

If you want more sales this year, this episode is for you.

In this episode, I’m breaking down 10 practical things to focus on if you want selling to feel way easier this year, without reinventing your business, launching more often, or doing everything at once.

This is an honest breakdown of what actually moves the needle when it comes to sales, especially if you’ve launched before and know there’s more potential in what you’re already doing.

I'm walking you through what to prioritise, what to simplify, and where most people are making things harder than they need to be.

• Why sticking with one main offer is often the fastest way to grow

• What a launch really is (and why it doesn’t need to feel dramatic)

• How planning your sales moments makes content and selling easier

• Why most people don’t need more launches - just better ones

• The role of content between launches in driving sales

• How to stay recognisable instead of constantly reinventing your message

• What it actually means to launch like a creator

• Why leadership and storytelling sell better than expert-heavy content

• How simplifying your content and offers can unlock more sales

• Why intentional lead growth matters more than posting consistently and hoping

If selling has felt inconsistent, exhausting, or harder than it should be, this episode will help you focus on what really matters.

The Launch Gap

Get instant access to my new mini-training, for £11+VAT you'll literally fix the most common issue I see PLAGUING launches at the moment.

Luminous Launching - doors opening early February, join the waitlist here.

Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It.

Alice shared her honest thoughts around:

- her mindset going into the launch

- how she rebuilt her confidence and got rid of the launch scaries

- some real data and numbers from her launch, including how many she had on her waitlist to get her results

- the strategies she used to have such a successful launch

I was lucky enough to see behind the scenes of this launch in real time, as Alice is also a member of Luminous Launching, so I knew this chat would be a goodie and BOY did she deliver!

This episode is a must if you have launches coming up this year, it's full of honest reflections, lessons and super tangible tips to take with you into 2026.

PS. Luminous Launching is opening on Feb 2nd - if you're not already on the waitlist, you can join here.

LINKS:

Alice Benham

Find AB on insta

AB's new program - mentioned in the episode

I'm joined in this episode by Alice Loveday of Loveday Social, who just had a MEGA launch and booked her stop motion animation services out for the whole of this year, resulting in a £100k launch.

Alice is a member of Luminous Launching, and she shared how she worked on her offer set-up, her messaging, how she spoke really specifically to the exact buyers she was looking for, and generally kept her mindset in the zone to get such incredible launch results.

Luminous Launching is officially open until Feb 12th, you can find all the deets here:

https://www.rachelemmawaring.com/luminous-launching

In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal.

If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time.

If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓

If you’re feeling wobbly in your business right now, this episode is for you.

Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going.

Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet.

In this episode, I talk through why that phase can feel so unsettling, why you can’t always trust the data when you’re in it, and what actually helps you move through a wobble without spiralling or making impulsive decisions.

If you’re in a wobble right now, I hope this episode helps you feel calmer, steadier and more supported - and reminds you that this phase will pass!

Doors close to Luminous Launching on Thursday 12th Feb - join us before doors close and the price increases here.

Have you ever looked at your content and thought - this just isn’t me anymore?

In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again.

Inside this episode, I share:

• Why this “disconnect” is completely normal (and often cyclical)

• The trap of trying to fix it with more structure, systems, or new content pillars

• The one prompt I always come back to when I feel creatively off

• How to step into the role of creative director of your own online world

• How to close the gap between where your brand is now and where you want it to be

We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say.

If you’ve been feeling disconnected or bored of your own content, this one’s for you.

Join me on instagram

Get your free launch template

There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online.

In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY.

Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online.

IN THIS EPISODE

• Why "getting followers" and "becoming someone worth following" are two completely different things
• The 8 themes that came up again and again when people described their favourite creators
• What "radical transparency" actually looks like - and why showing your working beats showing your wins
• The permission slip effect: how the best creators make their audience feel like they can do it too
• Why your content feeling flat might be a joy problem, not a strategy problem
• The one question to ask yourself: are you talking to your audience, or AT them?

Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.

I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026.

Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists.

Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time.

So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype.

Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.

If you've ever struggled to define your "thing", you're going to want to listen to this one.

In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement.

I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit.

In this episode:

• Why being multi-passionate isn't a problem to fix, and how to use it as a brand asset
• The real difference between a niche and a movement (and why you need both)
• How to go from "here's my expertise" to "here's what I believe" and why that shift changes everything
• The question that helped me find my movement underneath all the different things I've done
• Why your message, not your method, is your most powerful differentiator online

Mentioned in this episode:

• Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here.

Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!

This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed.

We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared:

- The behind the scenes of her launch, including why she pushed the dates back

- Her waitlist strategy

- How she listened to exactly what her audience wanted to learn from her to build her new membership

- How she brought people along for the journey, and had her best launch ever.

Thanks so much to Gemma for joining me for this lovely chat 🥰

And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡

LINKS:

This Social Cottage on Instagram

The Plotting Shed

You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode.

I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly."

Because that's what builds real trust. And that's what turns an audience into buyers.

In this episode:

• Why getting clear on who you're speaking to is the foundation of resonant content
• How to use your audience's actual words in your content (and why guessing usually doesn't work)
• The diary entry exercise that gets you out of your head and into your ideal client's world
• Why "this is me" content isn't just about pain points, and the kind of content that makes people feel less alone
• How to use your own story as one of your most powerful resonance tools
• The data you're probably ignoring that tells you exactly what to make more of

Mentioned in this episode:

• Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here.

If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content.

And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.

Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you.

It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you.

The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant.

Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.

Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you.

And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣

We cover:

- what world building is in the context of branding and marketing

- what it means for us as online service providers, coaches, experts + educators

- how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer.

- an analogy to help you think about your online world as an eco-system working together.

I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do:

JOIN THE WAITLIST HERE.

Email list growth tips that actually work in 2026 - plus, it's episode 50!!

This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly.

In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building.

In this episode:

• How list building has changed and what's actually working now
• Every list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on each
• Why giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy going
• The warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing)

⁠Join me for Inner Circle,⁠ my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here.

NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved!

Also mentioned in the episode, ⁠The Retention Games event (aff link)

In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly.

The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars.

I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you?

In this episode:

• My exact quarterly, monthly, weekly and daily content rhythm
• The three funnel blind spots I see over and over with established creators.
• Why great content strategy isn't just about posting consistently, it's about speaking to every stage of your customer journey at the same time

Ready to find and fill the gaps in your content world? Join me for Inner Circle, my free masterclass on May 11th - we're looking at what a complete, intentional content world looks like and how to make your inner circle big enough to hit your sales goals over and over. Grab your free spot here.