Explorez tous les épisodes du podcast Landscape Disruptors

Understand the importance of persistence in landscape sales with practical tips from our CEO, Mark Bradley. Maintain consistent follow-up efforts to stay top-of-mind with prospects and close more deals over time for long-term maintenance contracts and large-scale landscape projects.

Benji Carlson (from Contractor Evolution) & Coach Matt Balfe (fromBreakthrough Academy) join Mark Bradley for a walkthrough of the most impactful Standard Operating Procedures (SOPs) for landscaping and snow removal.

They’ll talk how to make your own SOPs, how to hand over more responsibility to staff, and how to grow fatter net profits.

Equip yourself with effective techniques to handle and preempt common objections in the landscaping industry, guided by our CEO, Mark Bradley. Turn potential roadblocks into opportunities to reinforce your value proposition and close more deals for services like hardscaping, tree care, and landscape lighting.

Building rapport with a prospect is a great way to improve the likelihood of a close. Join LMN CEO Mark Bradley to learn ways to build sales relationships.

Unlock the secrets to successful cold calling in the landscape industry with tips from our CEO, Mark Bradley. Learn techniques to overcome fear, generate leads, and convert calls into sales opportunities for services like landscape design, seasonal clean-ups, and snow removal.

Craft a compelling 30-second personal commercial with the help of our CEO, Mark Bradley. Learn to succinctly communicate who you are, what you do in the landscaping industry, and why prospects should care, making a strong first impression whether you’re at a networking event or meeting a potential client for the first time.

Develop the skills to position yourself as a trusted advisor in the landscape industry with guidance from our CEO, Mark Bradley. Learn to use powerful statements that build credibility, trust, and authority in the eyes of your customers, whether they’re looking for sustainable landscaping solutions or regular maintenance services.

Master the art of asking the right questions with insights from our CEO, Mark Bradley. Learn how to uncover your prospects’ pain points, needs, and desires in the landscaping industry, allowing you to offer tailored solutions like lawn care, garden design, or irrigation systems that resonate with them.

Dive into the concept of buyer personas with our CEO, Mark Bradley, and discover how to create detailed profiles that represent your target landscaping customers. This will enable more effective marketing and sales strategies for residential, commercial, and public sector clients.

Hear from landscaping prodigy Charlie Kerrigan of V.I.L Landscaping and industry veteran Steve Wheatcroft. In this power-packed discussion, they share invaluable advice for young landscapers, strategies for growing your business with substantial contracts, and the importance of mentorship. 

Delve into the intricacies of building a strong company culture, excelling in snow services, and mastering sales tactics. From innovative recruitment methods to navigating the challenges of work-life balance and scaling operations, this episode offers a condensed wealth of wisdom for both seasoned professionals and budding entrepreneurs. 

Get ready to be inspired and motivated in your own landscape business journey with this conversation with Charlie, Steve, and Mark!

Join our CEO, Mark Bradley, as he guides you through the process of identifying and defining your ideal landscaping customer. Learn how to focus on characteristics that will help you target and attract the most valuable clients for your landscape business, whether they’re homeowners, commercial property managers, or municipal planners.

How many times have you built an estimate, only to have your customer start arguing about price? Join Mark Bradley to learn how to handle these objections.

This week we sit down with Ivan Katz from Great Lakes Landscape Design to delve into the intricacies of maintaining relationships with property managers and finding fulfillment in the work. Explore the dynamic landscape of competition within the industry, the symbiotic relationship between trades and landscapers, and the art of generating ideas while assembling the right teams for execution. 

Gain valuable insights into nurturing growth within individuals, fostering leadership, and embracing imperfections and mistakes as essential components of the journey toward perfection. 

Discover the power of EOS (Entrepreneur Operating System) in empowering teams, treating people with equality, and investing in their development. Uncover the challenges of turnover in companies and the importance of cultivating a culture of continuous improvement. 

Whether you're a seasoned professional or an aspiring entrepreneur, this episode offers a treasure trove of wisdom to navigate the complexities of business and personal growth.

Creating an amazing customer experience is not just good for business, it's the right thing to do. Working hard for your customers grows your business by creating raving fans that will share your name with friends and keep coming back year after year.

We will be discuss Carl Sewell's 10 Commandments of Customer Service from his book titled Customers For Life to give you a road map you can use to create the best customer experience in your market.

You will unlock new revenue streams and elevate client satisfaction by mastering the art of selling add-on services. This webinar is designed for landscape business owners eager to enhance their service offerings and increase profitability. Discover effective sales techniques, identify high-value add-ons, and learn how to seamlessly integrate these services into your existing client contracts.

Mark will share insights on how to communicate the benefits, demonstrate value, and create irresistible packages that your clients will love.

In this episode Austyn Roth of Lucky Landscaping shares his extraordinary journey, from hiring a driver at a young age to propelling his business to a remarkable $6 million by 21. 

Delve into discussions about confidence, navigating challenges, and the pivotal role of ACE peer groups with Tommy Cole of McFarlin Stanford. Learn from their experiences in events and facility visits, and grasp the importance of organizational charts, peer group accountability, and utilizing tools like LMN for identifying opportunities and maximizing profits. 

Gain invaluable insights into customer understanding, service refinement, hiring practices, and maintaining company culture while scaling. 

Whether you're a seasoned entrepreneur or a budding landscape enthusiast, this episode is your gateway to unlocking unparalleled success in the industry. Be inspired with this dialogue exploring the journey of growth, resilience, and unwavering determination.

Capitalizing on the Current Outdoor Living Trends to Deliver More Value and Win More Bids

The market for outdoor living spaces has changed in the last 12-18 months resulting in a handful of new challenges that, if not addressed, will stifle your company’s growth. One such challenge is the scope and type of projects that homeowners are looking to invest in has changed. 

Your business needs to provide exceptional value and to do that, you need to understand how to capitalize on a few ongoing trends:

Search volume for pools has increased nearly 50% in the last 5 years.
Outdoor kitchens have nearly doubled in that same statistic since 2018.
Searches for landscape designers or architects have increased 20%.
We’re going to use these recent trends combined with some time-saving construction approaches to define how design-build companies can deliver more value, win more bids, and grow their bottom line sustainably.

This webinar goes over:

The different types of financial products for landscapers
Strategies to improve cash flow management
How to invest in growth and efficiency
Navigating the application process for financial products

We sit down with Matt and Rachel Hoss of Springhetti Luxury Outdoor Spaces and learn about their humble beginnings to becoming owners of their family business.  Hear about their triumphs over adversity, including financial struggles, regulatory challenges, and overcoming betrayal. Discover their recipe for success as they discuss motivating teams, customer appreciation strategies like gifting and photoshoots, and the importance of constant learning and empathy. 

They share insights into efficiency, leveraging LMN to maximize revenue while minimizing resources, and the transformative power of SOD in project execution. 

Plus, gain valuable perspective on integrating faith into business and openly sharing their beliefs. 

Whether you're a seasoned pro or a budding entrepreneur, this episode offers a wealth of inspiration and practical wisdom to elevate your landscape management endeavours to new heights. 

Tune in now and embark on a journey of growth and resilience with Matt and Rachel!

Join Mark Bradley, CEO and Founder of LMN, Benji Carlson, Host of Breakthrough Academy, along with Jen and Matt Wells, owners of Wells Hollow Landscaping, for a special Roundtable discussion.

Topics of note: 
✓ How top landscapers are using new technology to quickly track the progress, time, and expenses of staff projects. (No more ugly surprises)
✓ A $50MM contractor’s weekly management ritual that helps him beat targets WHILE strengthening relationships with customers, trade partners, and staff.
✓ How highly effective leaders get their staff to understand what’s expected of them (and get it DONE on time).

We'll Delve into the vital role of tailgate talks in enhancing safety in the landscaping industry. Explore what tailgate talks are, their significance, and practical examples tailored to landscaping professionals. Ideal for team leaders, safety coordinators, and all landscape industry workers committed to creating a safer workplace.

Landscape Disruptors PODCAST is back! In this kick-off episode, dive into the world of Open-Book Management (OBM) with Ryan Markewich and Mark Bradley.

Learn how transparency and collective ownership drive business success. From integrating personal goals to sharing equity, learn about innovative strategies that are reshaping the landscaping industry.

We'll dive into the advantages and disadvantages of renting, leasing, or purchasing equipment. Topics include initial costs, access to advanced technology, long-term financial effects, and how each option affects your company's reputation.

A lesson on how special tools like Greenius can simplify onboarding, training, and tracking. Hear real-life scenarios where this approach has succeeded, gain valuable tips, and learn how to maximize your employees' potential in your landscape business.

Jason Drews, VP of Customer Operations, dives into expedite payment processing for quicker transactions, providing financial stability by smoothing out fluctuations, and addressing various financial needs and concerns. You’ll be equipped with invaluable insights to optimize your financial processes and enhance your business.

You'll discover the art of creating meaningful connections, providing exceptional value, and positioning yourself as a valuable asset in the competitive landscape business. Dive into practical strategies, real-life examples, and insights on building lasting relationships with clients, partners, and industry peers. Learn how giving value and being valuable can propel your success in the dynamic landscape industry.

Explore the power of networking in the landscaping industry. Discover how building meaningful connections can elevate your landscaping business, foster collaborations, and open doors to new opportunities. Dive into practical networking strategies, success stories, and the art of relationship building that can help you thrive in the landscape.

We'll cover the ins and outs of implementing effective performance-based bonuses for your landscaping field crews. Discover strategies to motivate your teams, boost productivity, and enhance job satisfaction. We’ll also dive into practical steps, real-life examples, and best practices tailored to the landscape industry, ensuring you can implement performance bonuses with confidence.

We'll explore specialized cold calling tactics designed exclusively for landscape contractors. Learn how to target property managers, and homeowners and HOA’s with precision. Discover effective methods for building a high-quality contact list, crafting compelling cold call scripts, and showcasing your landscaping expertise. Dive into objection-handling techniques specific to landscaping and discover how to measure success. Elevate your client acquisition strategies and fuel the growth of your landscape contracting business with this must-attend webinar.

Assess, envision, and shape a positive culture in the landscape industry. Discover practical strategies, real-life examples, and tips to enhance employee morale, productivity, and customer relationships. Elevate your landscape business by cultivating a culture that empowers and inspires success.

We'll cover the multifaceted benefits of investing in enclosed trailers, from protecting valuable equipment from the elements and reducing theft of high-value items to transforming your fleet into mobile advertisements. Learn about custom features that streamline loading times, enhance job site functionality, and ensure the security of both large and small equipment. Join us as we delve into how enclosed trailers can be a game-changer for your landscape design-build projects and maintenance operations.

You'll gain critical insights into how tracking and sharing the comparison of estimated versus actual job hours can significantly boost productivity, ensure accurate job costing, and enhance profitability. Learn the art of creating a transparent work environment that encourages accountability, identifies training opportunities, and drives operational efficiency.

In this Q&A panel discussion, you'll learn to outperform competitors by mastering proactive follow-ups, ensuring customer engagement, and showcasing professionalism. Equip yourself with techniques for consistent execution to keep a robust pipeline of projects. Discover how to close deals on the spot with effective quoting tools, and choose profitable projects through precise break-even analysis. Emphasize the long-term value of your services and transform your sales approach.

Featuring Mark Bradley, Co-Founder and CEO of LMN, along with guest speakers Chris Psencik, Vice President of McFarlin Stanford, and Vince Torchia, Vice President of The Grow Group.

Dive into methods that foster a high-caliber workforce, capable of delivering high quality services, setting your company apart in the market. Discover how upskilling your team can streamline operations, enhance efficiency, and minimize errors for maximized productivity. Learn about the latest practices and innovative technologies that can propel your business forward. Understand how investing in your crew's growth can boost job satisfaction, retain top talent, and position your company to dynamically tackle new opportunities. Register now and invest in your crew's expertise for your business's success!

You'll discover the power of creating individual crew revenue goals and expenses into your landscape budget. Explore how this strategic approach enhances your ability to manage and monitor crew-specific performance, revenue targets, and expenses. Learn how it fosters team transparency and facilitates resource optimization, ultimately paving the way for financial success and sustainable growth in your landscape business.

You'll gain insights into the 4 critical costs of your landscape project. Optimizing labor efficiency, smart purchasing to save on materials, equipment utilization to cut costs, and how to keep subcontractor expenses within budget. Don't miss this opportunity to transform your cost management practices.

You'll learn why an employee development program is indispensable, leading to enhanced skills, heightened efficiency, safety compliance, adaptability, increased employee satisfaction, and a competitive edge. Discover how this investment ensures long-term success and sustainability in the landscape industry, cultivating a culture of excellence and attracting top talent.

Discover how digital portfolios can enhance your landscape business. Learn how they build credibility, attract clients, showcase expertise, and set you apart in a visually compelling way. Explore the essential role of a digital portfolio in a winning landscape business using marketing and client engagement strategies. Featuring Peter Guinane, Co-Founder of Oriole Landscaping and Mark Bradley, CEO of LMN.

Discover the efficiency-boosting power of LMN CREW, a mobile app designed for landscape professionals. Learn how this app revolutionizes time management, enhancing productivity, accuracy, and accountability across your workforce.

In this webinar, we explore the four essential drivers behind purchasing decisions and discover how to transform your low-cost offerings into high-ticket premium landscape services. Learn the art of emotional appeal, logical justification, problem-solving, and creating a sense of connection for consistent client sign-ups, regardless of your pricing.

A 360-degree feedback program is all about getting input from all directions, providing a comprehensive view of employee performance. So rather than managers only providing feedback to the people they manage, employees review their managers, coworkers, and even leadership.

Mike dives into the ways budgeting strengthens financial control, manages expenses, projects revenue, sets goals, allocates resources, handles risks, controls cash flow, evaluates performance, builds investor/lender confidence, plans strategically, and calculates overhead—essential elements for success in the landscape construction industry.

Discover how efficient routing and scheduling impact cost control, customer satisfaction, safety, and overall snow business performance. Learn why they are vital for well-managed snow removal operations.

Discover why revenue per hour is a vital metric for landscape companies. Explore its impact on profitability, pricing strategies, resource allocation, and overall business performance. Join us to gain essential insights for smarter decision-making and financial success in your landscape business.

Lisa Buyer is an industry disruptor in all things related to marketing, PR, web 3.0, and beyond. The latest episode featuring her and your favorite host Stanley Genadek the Dirt Monkey, was thought-provoking on all levels. She had Stanley's head spinning by the time they finished the recording, leaving us all wanting to learn more. 

Throughout this episode, Lisa and Stanley get into everything related to business. From finding a better balance as an entrepreneur to achieve health and wellness, what future business trends are emerging in 2022, what the new web 3.0 could potentially look like, and how business functions from sales and marketing will change. 

She also most recently wrote an article on the future of the Meta Verse and a more decentralized web 3.0 and spoke about all things related to NFTs on Search Engine Journal. 

If you want to learn more about Lisa Buyer and the future of everything related to marketing, PR, NFTs, and web 3.0, catch her social pr secrets podcast.

Most landscapers look at equipment as tools—a way to get the work done more efficiently and effectively without adding additional labor costs to projects. But the way George Urvari from Oriole Landscaping looks at equipment is a whole new level.

George has his numbers so dialed. He can tell you exactly his equipment to sales ratio, how it impacts his bottom line, how it improves productivity, and the list goes on. 

He is a leader in the art, math, and science; yes, we said the science of buying and selling equipment. But don't take our word for it. Take the time to listen to George Urvari and Stanley Genadek the Dirt Monkey on the latest episode of the Landscape Disruptors podcast. This episode will change the way you acquire landscape equipment completely.

How well do you know and understand your dirt? No, we're not talking about the job site gossip or the dirt on your boots. We're actually talking about soil. The stuff plants are grown in and how they absorb nutrients from the ground. 

It's exactly what President and co-founder Kris Borgman has built his business on at Soul Solutions Monitoring. Their key message goes something like this: "It's not the total amount of nutrient in your soil, but can your soil release those nutrients in forms and rates to match plant uptake demands at critical growth stages."

And throughout this episode of the podcast with none other than Stanley Genadek the Dirt Monkey, they get into soil sampling and how taking a predictive and prescriptive approach can help make you more money and all the other applications that could apply your business. Everything from the upsell, garden enhancements, reducing plant warranty, customer trust, and so much more.

Skilled labor shortage aside, another reoccurring issue plaguing our industry is mostly employee engagement, specifically around the up-and-coming generation of skilled laborers. 

Generational theory, gen x, gen y, whatever you want to call it, we're not sure it matters. Anyone can work for a paycheque, but the reality is, most people want to work to build a career for themselves and find day-to-day purpose within their professional life. The average person works roughly 90,000 in their lifetime, so for an employee to seek that opportunity to grow professionally and thrive is not an unreasonable ask. 

And the latest episode of Landscape Disruptors discusses just that. Stanley Genadek, the Dirt Monkey, and green industry business consultant Jackie Hart go into great detail on better engaging the next generation of skilled labor and what most people, not just the next-gen, are seeking within their professional lives.

Solutions to problems, in most cases, don't always stem from the root of the issue. More often than not, they are complex and require a much broader and holistic look at solving the challenge. 

Step into Brent Giles's world. Former landscape business owner, he worked at and led one of North America's largest snow removal providers. Entrepreneurial at heart, team builder, and now a high-performing leader in the green industry world, he's learned firsthand how to take a holistic approach to solve recruiting and retention problems in the skilled trades.

Throughout this episode, Stanley Genadek, the Dirt Monkey, and Brent Giles discuss the current challenges in retaining team members within your landscape company and how to ensure they develop into high performers within your company.