Explorez tous les épisodes du podcast LAF : The B2B Influencer Podcast

Episode 5 – From Conversion to Expansion: Mastering LinkedIn Content and Going Global

In this episode of the Laugh B2B Influencer Marketing Podcast, we dive deep into what every B2B brand, influencer, and agency needs to know about building real impact on LinkedIn.

👉Part 1: The Anatomy of High-Converting LinkedIn Content
Discover what makes LinkedIn posts perform beyond vanity metrics. From storytelling that builds credibility to creator strategies that drive meaningful engagement, we break down how B2B content can move from “just visible” to “highly influential.”

👉Part 2: Going Global – Expanding Your B2B Influence
Once your content converts, how do you scale it internationally? We explore the challenges and opportunities of entering new markets, cultural adaptation, and the role of creators as trusted bridges for B2B brands going global.

Whether you’re a B2B marketer, brand leader, agency strategist, or LinkedIn creator, this episode delivers actionable insights into:

• How to design LinkedIn content that converts leads into business opportunities.

• Proven strategies for B2B influencer campaigns that resonate with decision-makers.

• What it really takes to expand into international markets while keeping authenticity.

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🎧 Tune in now and learn how to transform your LinkedIn presence into a growth engine and prepare for the future of B2B influence, both locally and globally.

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Episode 4 – Next Generation Creators: The Future of Content on LinkedIn

LinkedIn isn’t just a networking site anymore — it’s a thriving content platform where Millennials, Gen Z, and even early Gen Alpha are reshaping how influence works in B2B.

In this episode of The LAF B2B Influencer Podcast, we unpack the generational shifts transforming the creator economy on LinkedIn — and what that means for brands, marketers, and influencers who want to stay ahead.

You’ll discover:

• How Millennials, Gen Z, and Gen Alpha consume content differently on LinkedIn

• Why younger audiences value authenticity over polish — and how brands can adapt without losing credibility

• The key traits of tomorrow’s high-performing creators (and why they’re more than just “influencers”)

• How B2B companies can co-create with LinkedIn creators for deeper engagement and measurable results

• The evolution of “influence” in a professional context — and where it’s headed next

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Whether you’re a B2B brand leader, influencer marketing strategist, LinkedIn creator, or agency partner, this episode gives you a blueprint for navigating the next wave of the creator economy.

Listen now to learn how to future-proof your B2B influencer strategy — and start building long-term influence that goes beyond impressions.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !"

What’s really driving engagement on LinkedIn for B2B brands in 2025?

In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals.

💡 Whether you're a brand, creator, or strategist, you'll learn:

• Why carousels and text posts are outperforming overproduced videos

• How to pick the right format based on audience behavior (and not just trends)

• The truth about LinkedIn metrics: impressions vs. actual influence

• What not to do when measuring B2B campaign success

• Real campaign stories that show how the right format drives demos, leads, and perception shifts

  
  

We also get tactical about:

✅ How to avoid chasing vanity metrics
✅ Mapping content performance by job role
✅ Spotting “micro-commitments” that lead to real pipeline

Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.

👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn.

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🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work

Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real.

In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.

🎧 Here’s what you’ll learn in this episode:

✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one
✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more
✅ Why funnel strategy matters and how to build one that drives real business results
✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting
✅ How to vet the right creators for your campaign — beyond follower counts
✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively
✅ Compensation models & legal must-knows for UK and global markets
✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance

👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.

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Welcome to the very first episode of LAF: The B2B Influencer Podcast , where LinkedIn, influencer marketing, and the creator economy collide.

In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn.

We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build trust and drive results today.

Our main focus? What exactly is a B2B creator? We break down what defines a true B2B creator versus a traditional influencer, how LinkedIn creators deliver value beyond follower count, and the key skills brands should look for when partnering with thought leaders.

Inside this episode:

✔️ Get to know the story behind Les Années Folles — from its Roaring Twenties-inspired name to how history and digital marketing collide in our agency's DNA.
✔️ Discover what makes a B2B creator different from a traditional influencer and why audience alignment, authenticity, and engagement quality matter more than follower count.
✔️ Learn how brands can identify the right LinkedIn creators for their campaigns — including key vetting criteria like industry relevance, content style, and past collaborations.
✔️ Explore why LinkedIn's precise B2B targeting and trusted professional networks make it the ultimate platform for modern influence marketing.

If you're a marketer, decision-maker, or creator navigating B2B partnerships, this episode sets the stage for actionable insights, real strategies, and expert conversations — all designed to help you leverage LinkedIn influencer marketing effectively.

Hosted by Ausha. See ausha.co/privacy-policy for more information.